Dan Martell - How companies like apple innovate

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00:00:00.000 This is how Steve Jobs did it.

00:00:01.300 He told his head of fabrication and hardware and software,

00:00:05.560 you guys go to the events, talk to the people,

00:00:07.820 understand what the state of the art is.

00:00:09.440 Some guy shows up with this three-inch hard drive.

00:00:12.080 Nobody had an idea.

00:00:13.160 What would you need a three-inch hard drive for?

00:00:15.580 And he goes, I know exactly what we're gonna do with that.

00:00:18.080 But what were they missing?

00:00:18.940 They were missing what was called the Gorilla Glass.

00:00:20.780 They needed a glass product that they put the thing

00:00:23.560 in the case so that it would be strong enough

00:00:25.360 to withstand it being dropped by six feet in the air.

00:00:27.500 Go to the events where your industry is talked about.

00:00:31.060 Talk to the vendors that are demoing there.

00:00:33.680 And that's where you can start seeing opportunities

00:00:35.800 based on what they're seeing

00:00:36.840 to bring innovation to your customers.

Dan Martell - December 19, 2023