Dan Martell - How Planet Fitness ACTUALLY Makes Money.

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00:00:00.000 Planet Fitness, one of the top fitness.

00:00:01.520 They sell you a membership,

00:00:03.100 what they call a PIF, a paid in full.

00:00:05.100 And then they so don't want you to use it

00:00:07.280 that they literally give you Tootsie Rolls and pizza

00:00:10.940 when you leave the gym.

00:00:12.400 These are the things that are gonna cause you

00:00:14.020 not to wanna come to the gym and feel bad about yourself.

00:00:16.100 So they give you that stuff

00:00:17.620 because they wanna sell 5,000 memberships

00:00:19.760 and have nobody use the equipment.

00:00:22.100 My whole studio is full of like gym bros.

00:00:24.320 They all live together, many of them.

00:00:25.480 It's a protein house.

00:00:26.100 So like they wouldn't put the equipment

00:00:27.840 that those guys would wanna use

00:00:29.400 because they don't want them because they go every day.

00:00:31.800 There's gonna be a certain type of customer

00:00:33.260 that you can serve with that.

00:00:34.480 It just may not be for them.

Dan Martell - January 10, 2024