Dan Martell - How to Make AI Sound EXACTLY Like you

00:00:00.000 Everyone loves using AI to write.

00:00:02.440 Emails, messages, video scripts.

00:00:04.880 But we all hate getting AI slot.

00:00:07.320 And we all know what it sounds like.

00:00:08.960 Words like Delve, end quietly,

00:00:10.900 in that thing where every sentence goes,

00:00:12.560 not this, not this, but that.

00:00:14.840 I promise you, we can all tell.

00:00:17.100 I've written a best-selling book,

00:00:18.580 and I'm actually writing my next one now.

00:00:20.500 And as much as I love using AI,

00:00:22.600 it can't replace a human where it really matters.

00:00:25.500 But for everything else,

00:00:26.840 I found a way to make AI think like me,

00:00:29.040 write like me, sound like me. And today I'm going to show you exactly how to do the same thing and

00:00:33.800 be sure to stick around because at the end, I'll show you how to make AI sound like you in everything

00:00:38.800 you do, not just writing. And it all starts with building the thing that's going to hold it all

00:00:43.220 together. Before AI can sound like you, it needs something to work with, a container to live in.

00:00:48.840 We have to build the brain. I started creating content 15 years ago. And when I started,

00:00:57.240 I had no idea what I was actually building.

00:01:00.100 See, 15 years of everything I've ever learned,

00:01:03.020 my knowledge, my ideas, my stories, my preferences,

00:01:06.400 everything was right there, ready to be mined.

00:01:09.640 If I had to build that from scratch today,

00:01:11.800 it would take me years of talking or documenting

00:01:14.900 to pull that information out.

00:01:16.640 And that's the part that nobody tells you.

00:01:19.080 The value isn't in one thing you record today.

00:01:21.800 It's in the 10 years of stacked up,

00:01:24.260 documented, cataloged information. And I get it. If you haven't documented anything so far and

00:01:30.520 you're just getting started, this is where we start. We need to record. Okay. We need to

00:01:36.400 save information. We need to find all the documents that we've created in the past.

00:01:43.140 Think about like all the playbooks, everything you've ever written. It might be in other emails

00:01:47.200 from the past on old hard drives. The more original content that you created, that you can

00:01:53.200 point to, the better the AI is going to be. It's the system that this whole thing is going to run

00:01:58.520 on. And the more we give it of things that you've actually captured that are you, that relevant

00:02:03.720 context will build the most powerful brain you can create. And look, I did a whole video about

00:02:09.560 how to structure your AI brain and I'll link it at the end. But I just want you to know if you

00:02:13.620 have not started this process, we have to build the brain. Here's how you can do it. And it's

00:02:18.460 super simple. First off, you have to record everything. I'm recording every meeting. I'm

00:02:23.420 recording all my calls. I'm recording all my decisions. I'm even recording every AI chat that

00:02:28.880 I have in all my different AI systems. I pull all of that together. That becomes the context for how

00:02:35.140 I think, how I make decisions, my frameworks, my current status in my life. And look, there's a

00:02:39.840 couple of awesome tools. I use Granola for a lot of my meetings. A lot of people on my team have

00:02:44.100 Pocket, which is a physical device that they can just record from. I have others that use like

00:02:48.040 whisper flow and they just record voice notes and do dumps at the end of the day with like where

00:02:52.040 they're at and what's going on. See, the tool doesn't matter. It's the capturing that does.

00:02:57.800 The other day I was doing a retreat with my wife and we were driving. I said, pull out your voice

00:03:01.660 memo app on your iPhone and just record us talking. And we did a full dump. We asked ourselves in five

00:03:06.780 years, what will be true? Let's talk about it. What do we want to accomplish? We captured everything

00:03:11.600 over a 27 minute conversation while we're driving. And then we grabbed that and gave it to the brain

00:03:17.020 and it parsed through the different voices

00:03:18.920 and said, this is Renee's task list,

00:03:20.680 this is Dan's task list, and then we started executing.

00:03:23.800 You just gotta make sure that as soon as you have that thought

00:03:26.460 or you've made that decision,

00:03:27.540 it gets out of your head and it gets documented.

00:03:30.060 Your brain is a horrible place to try to remember things.

00:03:33.560 Get it out of your head or you get in trouble.

00:03:35.780 And then the key is you have to be sure

00:03:37.720 that you give it one home base.

00:03:40.040 I like to use Obsidian, you can use Notion,

00:03:42.640 you can use a Google Drive.

00:03:43.860 It doesn't matter actually what you use,

00:03:45.820 you just have one place where everything gets dropped

00:03:48.900 because that's what we'll be referencing

00:03:50.980 as we build up this humanization system for your AI.

00:03:55.100 And look, I'll give you my whole prompt

00:03:56.880 to ingest all the information I discuss

00:03:58.980 into the brain in the description below.

00:04:01.140 You can just copy and paste it and it'll answer questions

00:04:03.460 and then it'll get you started.

00:04:05.180 If you do this for 30 days,

00:04:06.820 you'll have more raw material than most people build

00:04:09.220 in a year because you're captured.

00:04:11.440 This is cool.

00:04:12.440 You have everything captured, raw material, perfect.

00:04:15.820 but having a bunch of transcripts kind of useless unless we teach the brain how to think so now we

00:04:22.480 got to make sure we make it think like you this is actually my favorite part about ai two years ago

00:04:31.540 i remember my team exploded and i just kept getting asked the same questions from different

00:04:36.520 people things i've answered things i've written books about things i had videos about but i

00:04:40.840 realized the context and the timing were not matched reading a whole book to get one answer

00:04:45.460 that's complicated not only that there's context that might be missing that the person has around

00:04:50.240 the question that would change my answer it was crazy because I was like could I build an AI

00:04:56.020 system that could answer those questions from those people as good as me better than me turns

00:05:04.300 out you can so I designed this new system called Dan AI and that one tool allowed me to buy back

00:05:11.580 literally tens of hours a week

00:05:14.240 because I had so much documented already.

00:05:17.780 See, the key if we don't do it like this

00:05:19.380 is that your brain will just hallucinate.

00:05:21.560 It will fill in the gaps.

00:05:22.560 It won't actually answer the question as you would,

00:05:24.940 but the more information we have in the brain

00:05:26.720 and the way we teach it to think like us,

00:05:28.780 the better the responses are gonna be.

00:05:30.260 So look, now that we've built this foundation

00:05:32.740 to capture some of the information,

00:05:35.140 you're now recording things,

00:05:36.460 we have to give it more information

00:05:38.300 so that it can learn to think like you.

00:05:40.160 I'm talking email.

00:05:41.300 I'm talking Slack.

00:05:42.620 I'm talking every document you've ever created

00:05:44.760 because within those documents

00:05:47.080 are embedded into it your beliefs,

00:05:50.040 essentially what I call your unique points of view,

00:05:52.700 the stories that drove those beliefs.

00:05:55.220 If I'm just giving you an answer, that's one thing.

00:05:57.940 If I give you the answer with the story

00:05:59.900 and the principle and a visual model,

00:06:02.140 now it's showing people how you think.

00:06:04.360 So how do we teach the AI the way you think?

00:06:06.780 What we need to do is we have to plug our AI

00:06:08.960 into all the current tools.

00:06:11.080 these are called connectors basically give ai access to your gmail to your google drive to

00:06:16.840 your notion to your slack to your granola essentially as many different connectors as

00:06:21.640 you can it'll teach it how to make the connections for how you think and the truth is each one takes

00:06:27.160 about two minutes and look you might feel super behind but you're not the other day i had 40 top

00:06:33.400 level ceos okay these are people making eight figures a year and i asked them to analyze their

00:06:38.760 inbox so that we could build a tone document something i'm going to show you in a second

00:06:42.600 and a third of the room had never connected their email to their ai chat there's so much power in

00:06:48.760 that do you know that i hardly ever search my inbox through the inbox tool i always use the ai

00:06:55.080 it finds things faster better and more accurately than the existing search features in the tools

00:07:00.280 themselves and protein if you create content just like me on instagram tick tock youtube etc

00:07:05.960 point to those sources as well because it can use that information to teach itself how to think

00:07:10.760 now that'll get you a lot of information but there still might be things that it feels like

00:07:14.920 there's gaps around its thinking or its knowledge so you can ask it to interview to fill in those

00:07:19.720 gaps so that it can save it in the brain so that it uses that when it's trying to think like you

00:07:24.520 so set 20 minutes aside and answer in your voice as it needs to fill in those gaps here's the

00:07:30.280 prompt you run i want you to have all the context you need to think like me use all the tools i've

00:07:35.400 connected together as much as you can about how i think what i believe and what i've done then

00:07:40.600 interview me to fill the gaps my points of views my contrarian takes the stories behind my decisions

00:07:46.120 ask at least four rounds of questions and when you're done i'll put a document called your name

00:07:51.160 brain system that explains all this simply save that doc every ai system used going forward will

00:07:57.240 start with it so that it can think just like you now it thinks like you but the problem is it still

00:08:02.920 sounds like ai slop so how do we fix that did you know a marketing survey of consumers two years in

00:08:08.360 a row in 2025 20 said heavy ai use made them trust a brand less 2026 it's up to 40 it's doubled in a

00:08:18.200 single year and guess what gen z the ones that grew up with ai punish it the hardest start 54

00:08:25.000 they hate it people buy from people they know like and trust and the problem is when the people go

00:08:31.720 away people don't know how to buy kylie jenner's brand has like a thousand time more followers

00:08:38.200 than her cosmetic company nobody's following a business especially if they think that ai created

00:08:43.160 all the marketing content nobody's mad at you for using ai they're just mad because you made

00:08:48.120 it sound like ai and they just want to know that a real person was involved in the creation of the

00:08:53.480 output we have to make it sound like you this is probably my favorite party trick okay i'm gonna

00:09:03.480 show you how to do it and once you see it you're like oh my gosh i've been doing this hard here's

00:09:07.560 how we train the ai to sound just like you first off you have to feed it your real writing you

00:09:13.080 probably email completely different than you post in slack and you probably text message with your

00:09:18.520 friends or even how you talk on a camera so we need to set it up and give it the data so that

00:09:22.920 it can actually learn how you talk in those different containers then what i did is i took

00:09:26.840 those buckets those individual outputs and i asked the ai to analyze it to find the patterns look at

00:09:32.920 the sentence length look at the punctuation look at my favorite words look at my capitalization

00:09:36.920 look at how i open look at how i close look at how i sign off if i ask you read out loud your

00:09:42.600 last 20 emails you could probably see a pattern but how you email that's different than somebody

00:09:47.240 else the ai knows how to look for that and if you haven't captured this make a list of words that

00:09:51.720 that you would never use or punctuation

00:09:53.400 that you'd never use.

00:09:54.420 And just like give all of that to the AI.

00:09:56.640 Things like delve and leverage and robust and quietly.

00:09:59.840 These are things that humanity has said a lot

00:10:02.840 and that's why it shows up in the models.

00:10:04.840 But you may have never used the word quietly

00:10:07.380 in any email you've ever written.

00:10:08.900 Here's the prompt I want you to run.

00:10:10.800 Super simple, but clear.

00:10:12.640 I want you to write in my voice so well

00:10:14.860 that nobody can tell AI was involved.

00:10:17.100 Pull my 20 most recent sent emails,

00:10:19.280 my 20 most recent Slack messages,

00:10:21.340 and my 20 most recent documents.

00:10:23.620 Break down each one separately.

00:10:25.580 The length of my sentences, the words I use,

00:10:28.240 the words I never use, how I open, how I close,

00:10:31.180 how I sign off, keep each medium separate.

00:10:33.860 So my email voice is different than my Slack voice

00:10:36.400 and don't blend them together.

00:10:37.720 If something isn't in the samples,

00:10:39.420 ask me instead of guessing.

00:10:41.060 Then output a document called Voice Style Guide

00:10:43.940 that I can paste into any future chat.

00:10:45.960 And if you have other things,

00:10:47.200 like I went through and screenshotted all my text messages

00:10:49.940 and gave it that and said,

00:10:51.060 hey, create a section for my text messages.

00:10:52.880 I went and analyzed a bunch of outlines of videos,

00:10:55.320 some transcription videos and gave it that

00:10:57.040 so that if I'm writing scripts,

00:10:58.140 I want the bulleted done in the way that I talk.

00:11:00.460 Turns out how I talk on camera is completely different

00:11:03.280 than how I text to my friends.

00:11:04.720 Even the punctuation's different.

00:11:06.460 Like when I text, I don't punctuate.

00:11:08.460 When I write emails, this is a little bit more formal.

00:11:10.600 When I'm replying to team members on Slack,

00:11:12.620 I know that I've gotta be super crystal clear

00:11:14.620 because everybody's gonna take the time to read that post

00:11:16.740 and I need to make sure it's clear.

00:11:18.320 I have never used an emoji in a script.

00:11:21.160 You probably have never either,

00:11:22.780 but you would in a text message reply.

00:11:24.660 So now you've got two documents, right?

00:11:26.500 You've got your brain system and you've got your style guide.

00:11:29.240 Both go into every chat going forward.

00:11:31.700 It will sound like you, but I need to encourage you.

00:11:34.880 You still need to review it.

00:11:36.680 I use it to generate ideas, to help me draft,

00:11:40.160 to come up with concepts,

00:11:42.140 but I'm still gonna review it to make sure it's great.

00:11:44.620 I use it for research.

00:11:45.820 I ask it to give me options of how I would say things

00:11:48.440 three different ways,

00:11:49.340 based on other things that I've written about.

00:11:50.880 I'm looking for ways to get leverage,

00:11:52.720 but it's still me reviewing and editing.

00:11:55.260 I would never let something go out that was written by AI

00:11:58.360 that makes no sense to me.

00:12:00.000 But will I get to a draft faster?

00:12:01.820 100%.

00:12:02.840 Remember I said earlier,

00:12:03.860 there's a bunch of like ban words in my list of things.

00:12:06.820 It's because I started noticing 1.00

00:12:08.400 that all AIs kind of follow the same pattern.

00:12:11.000 And if you could just tell it to never use these terms

00:12:14.020 this pattern or this structure, then it'd be impossible for anybody to think that it was AI

00:12:18.460 slop. So if you want the full list of banned terms and words and structure, just go find me on

00:12:23.600 Instagram, follow me and message me the word YouTube human and I'll send it over. So now we

00:12:28.320 got our brain. It knows how to think like you. It knows how to sound like you. But this is where

00:12:32.980 things get a little bit dangerous. Here's the thing. The better it gets, the more dangerous it

00:12:38.900 is for you to make a huge mistake. I feel this every day. People know me as the AI guy. So when

00:12:46.100 I'm in my DMs and I'm replying real thumbs, people just assume it's a bot. Whenever I post a video,

00:12:53.240 you look at the comments, AI, AI, AI. What? I can't know how to wake surf and mountain bike

00:13:00.460 and run companies and be like, why do you guys think it's all made up? But I did it to myself

00:13:06.500 because I teach people how to use AI

00:13:08.740 to get more leverage, to buy back their time.

00:13:10.800 But the most human thing I can do

00:13:13.180 is be the person that talks to the people,

00:13:15.800 to show up here, real camera, real flesh, real skin,

00:13:19.820 real markers, real pieces of paper and pen

00:13:22.580 because I realize this is the connection.

00:13:26.260 This is the best use of my time.

00:13:28.180 This is the moment of leverage.

00:13:30.520 AI is just a tool that makes me faster.

00:13:32.340 It allows me to shoot videos every week.

00:13:34.380 I look at all the places where there's bottlenecks, but a human involved, me involved, makes it human.

00:13:41.220 Think about a great song.

00:13:42.500 It's not the song or the beats.

00:13:44.300 It's the vibe of it.

00:13:46.400 When Taylor Swift writes a banger, she doesn't even always know how it's going to work.

00:13:50.520 But once she hears it, she knows it.

00:13:52.400 That is taste.

00:13:53.560 Even somebody else singing Taylor Swift's song on the same stage wouldn't have the same impact.

00:13:59.340 There's something about her, that spark that everybody loves.

00:14:02.440 People love her humanity behind it.

00:14:05.040 The contradiction, the chaos, the lived experience,

00:14:09.040 the story, the narrative, that is not AI, that is human.

00:14:13.200 If she put out an AI song,

00:14:15.100 I guarantee the next day, album sales would fall.

00:14:18.120 Nobody would trust her anymore. 0.84

00:14:19.560 It takes a whole life to build a reputation.

00:14:22.300 It takes one moment to lose it all.

00:14:24.280 Now you have something that sounds exactly like you,

00:14:26.860 even thinks just like you.

00:14:28.680 The mistake would be for you to stop thinking,

00:14:30.800 for you to stop involving yourself in creation.

00:14:33.960 MIT hooked up 54 students writing essays

00:14:36.380 and watched their brains.

00:14:37.720 The AI group had the weakest brain activity in any group.

00:14:40.820 It's like they deferred their thinking to this device.

00:14:43.420 It's why most people can't remember phone numbers anymore.

00:14:46.280 Even in navigation, using Google Maps

00:14:48.880 makes you not use your brain as much

00:14:50.780 so you don't remember things.

00:14:52.080 In that study, 83% couldn't quote their own essay

00:14:55.660 minutes after writing it.

00:14:57.360 Think about that.

00:14:57.980 they wrote it and then they couldn't tell you what was in it because they actually never thought it

00:15:03.740 they just watched it appear there's a difference what you want to do is be at the inception of

00:15:09.380 every idea and then we use ai to get it to the world as fast as possible at the top of everything

00:15:15.940 we want to make sure you are there you need to make sure that it's working you need to make sure

00:15:22.220 that it's thinking you need to make sure that the brain is built in a way that represents you

00:15:26.400 boom at the top here's a crazy question would you watch f1 if you knew that every person in there

00:15:33.800 was a computer or an ai no the human needs to be part of the narrative the human part of the 0.56

00:15:39.600 process is what you love it's why you're involved you don't just want a bunch of ais talking to each

00:15:44.380 other and it's like who's even running this company anymore so my number one rule is that

00:15:51.180 we have to use the AI to pull from you, not push onto you, okay? Pull, pull the ideas from you.

00:16:00.700 You are what makes you unique. You are the thing. Don't let it tell you how you should be or how it

00:16:05.640 should act. Make it interview you instead of you answering it or having it tell you what you should

00:16:10.340 do in your business. You tell it. Here's what I'm thinking. Help me align with this. If you need to

00:16:15.720 write a newsletter, tell it. Here's what's on my mind lately. Here are the tools that I'm working

00:16:19.820 with. Go analyze everything that I've been working on and give me some ideas for it. But don't let

00:16:24.340 it tell you what you should publish. You got to look at it and decide. That's something I can back.

00:16:29.300 AI is just a tool and you have to treat it like one. Just like you don't ask a hammer how to build

00:16:34.620 a house. You decide what kind of house you want to build. The hammer is just a tool. So for example,

00:16:39.260 here's how I'd prompt it. I need to write a newsletter about X. That is what I come to,

00:16:43.880 the X. I want you to use the tools I've connected to gather the most context around this topic,

00:16:49.140 then interview me to get my thoughts on the matter.

00:16:52.040 Use my brain system and my voice style guide

00:16:54.340 to make it sound exactly like me.

00:16:56.060 You had the recipe books,

00:16:57.280 now you need to feed it the ingredients.

00:16:59.380 So now you have the playbook,

00:17:01.540 how to humanize AI and allow you to get more done.

00:17:04.320 But the truth is, everybody's got the same tools.

00:17:07.260 They got access to the same models,

00:17:08.940 the same prompts, the same videos,

00:17:11.120 the same speed of execution.

00:17:12.880 What's left in who wins is actually what you think.

00:17:17.080 It's a decision to invest in you,

00:17:19.140 to invest in your reading,

00:17:20.420 to invest in your skills development,

00:17:21.880 to invest in your habits,

00:17:22.800 to continue to grow that muscle

00:17:24.360 of learning and teaching and applying.

00:17:27.240 If you do that, you will develop this part of your brain.

00:17:29.960 If you just defer to AI,

00:17:31.920 you will wake up and wonder,

00:17:33.360 how did everybody run circles around you?

00:17:35.980 So I want you to make a commitment below in the comments

00:17:38.400 and let me know, out of everything I shared with you,

00:17:40.540 what's one thing you're gonna keep as you,

00:17:42.980 the human part you,

00:17:44.300 that you would never have somebody else do?

00:17:46.140 Maybe it's going to networking events.

00:17:47.840 Maybe it's doing sales calls.

00:17:49.200 I don't know.

00:17:50.260 You tell me.

00:17:50.980 I'm just curious.

00:17:51.640 What part do you love to do that you're going to keep as you?

00:17:54.060 And we use AI to automate and do all the rest so you don't have to do it.

00:17:57.060 And remember, if you want my full list of words and phrases and things that it should

00:18:00.800 never use, punctuations, just go find me on Instagram and DM me the word YouTube human

00:18:05.500 after you follow me and I'll send it over to you.

00:18:08.000 And if you want to learn how to build and structure your own AI brain, click here and

00:18:11.540 I'll see you on the other side.

Dan Martell - September 30, 2026

How to Make AI Sound EXACTLY Like you

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