How to Reinvent Yourself and Level Up Your Life in 2026
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Summary
Do you ever feel like you re stuck in a loop? Live in a life that doesn t feel like YOU? Like something has to change? I m gonna share with you 7 simple steps to rebrand your life because I used to be there. I ve reinvented myself multiple times, going from broke to millionaire at 27, and from introverted tech nerd to extroverted CEO. But here s the thing, real transformation isn t about isolating yourself and changing who you are, it starts by shifting who you believe you are.
Transcript
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to rebrand your life, because I used to be there.
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Rehab at 17, going from broke to millionaire at 27,
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and from introverted tech nerd to extroverted CEO.
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isn't about isolating yourself and changing who you are.
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because your friends and family won't recognize you.
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these are the seven steps to rebrand your life.
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And the other side is negative, about being successful,
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about being the person that finally makes money.
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but for whatever reason you have a negative belief
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An example is like believing that people that are fit
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Why would you wanna go and get in the best shape of your life
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if you believe people that look like that have no fun?
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then of course you don't wanna run to go get rich
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because you're always gonna be self-sabotaging yourself
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I used to think that I'd see a person in a really fancy car
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and my dad used to say, that guy's in the mafia.
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I always assumed if somebody was driving a nice car,
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And if you don't believe that you deserve more,
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you have negative beliefs about being successful
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And what I've learned is you'll never get a penny more
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Is it really true that people that are incredibly healthy
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and look fit. Don't have any fun. Is it always true? People that are rich, are they all evil?
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You thinking you're not smart. Is it really true? Have you ever learned something? Yes. Well, that
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means you can learn more. You can become smarter. The second thing is where did that belief come
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from? Either limiting or negative belief. Who taught it to me? When did I learn it? How old
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is it? And most importantly, the third question I like to ask myself is what needs to be true for
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me not to believe this? Would I need to meet somebody that is kind and gracious and giving
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that is also rich? Would I need to sit down and just have a conversation with my parents and ask
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them like, why did you teach me that? Or where did you learn this and see if it actually has
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any substance? I remember one of my friends, Mark, had a really hard time charging what he thought
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he was worth. And I said, well, what if you took 10% of everything you made and you gave it to your
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church? And he lit up. And all of a sudden now he wanted to charge people more money because that
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money meant he was giving to other people because for whatever reason, he thought making a lot of
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money was bad. Well, what if you make making a lot of money good by not being that person just
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hoards it? So the first step to rebranding your life is getting rid or rewriting these negative
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or limiting beliefs, which brings us to step number two, describe your future like you're
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present. When I started my first company, I read a book. It's called Good to Great. And it gave me
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the framework of thinking how to have a vision, how to create. And it told me to have a BHAG,
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I wrote down $5 million, five countries, 50 employees.
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At the time, I might've had four or five employees
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and maybe a couple hundred thousand in revenue,
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And I just kept telling people over and over and over again.
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And what happened is because I was describing my future,
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eventually that came true and I know it can work for you. Not having clarity is like trying to put
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the puzzle together without having the image on the box. And oftentimes, especially when people
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are rebranding themselves, they're worried about like not knowing the steps of how to do the thing
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they might have a vision around. But I believe that we want to focus on the where, the destination
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and disconnect from the how because a big enough why will make the how really easy. So here's how
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to get clarity on rebranding yourself. Number one is give yourself permission to dream. I can't tell
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you how often people are like, I kind of have a goal. I don't really have a goal. Or am I okay
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to ask for this? Yes. So you can only go as big as you allow yourself to dream. And most people
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have never been given permission. So do it for yourself so that you can see what's possible.
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Play with it. Call it a dream. Disconnect from having to commit to any other person that you
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want to do it. But just like a coat, try it on. See how it feels. And if you get really excited
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about it, use that energy to keep pushing it forward. The second is you have to shop your
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dreams. If you have a desire to drive a really cool supercar or stay in really great hotels or
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live in a beautiful home, I want to encourage you to get in those places. That's why I run my youth
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program, King's Club, and we always do a car show after, because I want the kids to sit in these
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cars, hold the steering wheel, take a picture of their hands on the steering wheel, and really get
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in the energy, the smell, the feeling of getting that car. Like I was no different than them, and
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here I am sharing my car with them and they can have it for themselves. I would highly encourage
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you to go and shop your dreams. And the third step is to visualize your dream. Get really clear
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visually around your goals and your dreams so that you can see it. So your mind doesn't think
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in words. It doesn't think in conversations. It literally sees the world through pictures.
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And what you have as a picture that you visualize will act like a heat-seeking missile to go
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accomplish it. You'll have people show up in your life that'll introduce you to opportunities that
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And you'll be like, how'd that person show up in my life?
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And that's why I tell people to have this thing
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To the degree that you can have clarity around your dreams
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Which brings us to step number three, shift your identity.
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but I personally learned that I will never outperform
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Then I will always try to find ways to push it away
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See, most people think once I have the cool job,
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then I get to do the stuff and then I'll be that person.
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who acts that way that's in the energy of abundance that is always being helpful that is
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considered successful even if i have no evidence or proof and that will give me opportunities to
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do the activities that i want to do that i want to be like then get to have the stuff that comes
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with being that way see most people think it's about doing it's actually more about being the
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reason why that works is because you don't create success you attract success by becoming an
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attractive person other people want to see you win think about i've got mr grumpy face here and i
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got Mr. Happy Face there. If you were going to help one of these two people, which one would
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you pick? Probably Happy Face. It's that simple yet that powerful. Your reality and your world
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is the byproduct of your most dominant thoughts, actions, and beliefs. If you believe that you
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are that person, that beingness, then you will have that reality and that experience. And the
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cool part is that even if you have no money, you can feel this way. It's kind of funny because I
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learned that when we write things down, it helps ingrain it. And for years I wrote down, I'm an
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Ironman and I didn't even know how to swim. And eventually I ended up doing my first half Ironman
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and then eventually full Ironman. And since then I've done about six Ironmans. And right now I've
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been writing down, I am a billionaire. I'm building a new company called Martel Ventures. It's an AI
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venture studio where we help incubate new software ideas. And that is the path to becoming a
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billionaire. The whole point is getting comfortable with the label billionaire, Ironman, successful or
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rich. I have friends that cannot say I'm rich. They just like are allergic to it. Just feels
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weird saying that. I'm like, dude, you're worth like 50 million. You're rich. Why can't you say
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that? It's just facts. Get okay working on your identity. The best way to lock this in is to ask
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yourself, who do I need to become to achieve this goal? Who do I need to be? How do I need to act
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to achieve my vision? What kind of person easily attracts and creates that kind of future? That's
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the question. That's why the third step of rebranding your life is identity because you
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have to believe that that new life is who you are before you have any proof that exists around you
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which brings us to step number four get obsessed with the process i remember reading this once if
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you're not obsessed you're just interested and interested people watch obsessed people change
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the whole world you have people like mr beast elon musk steve jobs the one thing that they all have
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in common is they were relentlessly obsessed on achieving they decided i want to redesign my life
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and ask me questions like, I wanna be successful.
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this is what I've learned from my multi-millionaire mentors
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It's kind of like standing at the bottom of a waterfall
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and just having everything be about the obsession
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if it's being successful, you have to bathe in it.
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And if you don't understand what you're going for,
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Follow one course until successful, until it comes true.
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You have to put it there ahead of everything else
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And you gotta be willing to go long periods of time
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and you're going to create a whole new identity,
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people misunderstand you throughout the journey.
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Which brings us to step number five, create your resource plan.
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It's kind of interesting because a while ago I had this crazy idea of getting visible abs.
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Somebody told me there was more people that were millionaires than people with visible abs.
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At first I did well and then I didn't and I plateaued.
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And all of a sudden I was freaking out because I set a goal and I was worried I was going to fail because I didn't have a plan.
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That transition from flubby Dan to absolutely shredded, ripped and bicep vein Dan needed a plan.
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so i got a coach i got a gym membership i worked with my meal prep i worked on my diet i changed my
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whole environment i have a whole fridge here that's called martel macros that has all my meal
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prep i went all in with the plan most people will tell me dan that must be nice but i don't have
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money or i don't have a friend group or i don't have people to work out with see most people don't
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lack resources they lack resourcefulness they get into this poor me mentality they immediately shut
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down the potential of finding a solution because they think well i can't i don't have the thing
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i've got a really cool car and if i offered you to buy this car for 50 bucks you'd go find the 50
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bucks if you didn't have it if i told you go find a new group of friends to support you in your gym
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you would go find that new group of friends you would be resourceful especially when you're
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rebranding yourself you need to list all the resources you need to achieve your vision some
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of the questions i like to ask who do you need around you the people the environment what are
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are the tools that will help? What are the devices to help you? What are the books, courses, or
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podcasts that you need to read and consume and study to build the plan? And where do you need
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to spend more time? Where do you need to start saying no to and saying yes to other areas so
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that you set up your environment to win? My philosophy is you want to spend more time with
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people chasing a common future instead of people with a common past, which brings us to step number
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six, upgrade your language. The other day I was hosting this event called the Social Selling Summit
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And she said, I'd like to maybe like 2 million in 12 months.
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Let's talk about the question mark on confidence
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instead is like questioning, doubtful, fear-based,
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then you're telling the world that you really don't want it.
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it requires you to be very diligent with your language.
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Some people's language literally has the expectation
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because then they have commitment around who they used to be,
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by saying not most people do this as I used to do this and I don't do it anymore. The new version
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of it does it this way and you will live into that. And my favorite is the power of yet. A lot
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of people make the mistake of saying I'm not rich, but what they're missing is the comma yet. I don't
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have a big team, comma yet. I'm not successful, comma yet. The comma yet reinforces the certainty.
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it tells you to go find solutions to your problems my kids taught me this my son noah came home one
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day from school and i said something he said yet i said what do you mean he goes at school they
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taught us the power of the comma yet and i'm like dude that's so good because when it comes to
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language facts are you might not be rich today add the comma yet and that's why it's essential
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to change your language even the conversation you have inside your head when you're rebranding
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yourself which brings us to step number seven say goodbye to the old version of you the fun part is
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reinvention isn't about abandoning who you are it's about upgrading think of it like software
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programs you build new code you don't delete all of your code you just fix the bugs the point is
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to become more of who you are the best parts of you and less of the areas that cause you issues
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doing that is going to have other people thinking who do you think you are and saying things that
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are going to hurt your feelings i'm not responsible for those people's stories i think we have to
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learn to normalize leaving people in the reality they've chosen and on that when you see people
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you haven't seen in a while don't let them speak your past over you it's kind of like i used to go
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out east where i grew up and i would see people and they'd be like hey remember when you were
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doing this and doing this and doing this is like that's not who i am anymore i don't let people
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speak my past onto me and talk about how i was because that's not who i am funny enough when i
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see people as a joke i usually say hey i'm damn martell let me reintroduce myself because i've
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going through so much growth and change and trying to evolve as a person that the person they knew
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fundamentally isn't the same version and when we do that we burn the boats we make it so that
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there's no going back when i decide to get in the best shape of my life that is the new version of
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me and if i used to hang out with you and go out for wings and drink a bunch of beer and now i
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don't drink anymore i don't need to hear those stories about a person that i am no longer when
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you rebrand yourself you have to let the old person die and it can go even further for example
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because I always talk about belt buckles and bank accounts.
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Most people keep their big clothes around just in case.
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If you all of a sudden came into money, go close your line of credit.
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Make a commitment to the new you, that mindset and identity.
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I understand rebranding and reinventing yourself sounds scary,
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And the thing I really want you to consider is that most people think you can live for others
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But living for yourself means you can be more for others.