Dan Martell - If you want to grow you have to work on the business not in the business

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00:00:00.000 If you want to grow the business, it's not by working in it, it's working on it.

00:00:03.720 Do I have dedicated days working on the business versus in the business?

00:00:07.900 Three times a week for three hours at each block, I'm going to work on the business.

00:00:11.520 I'm going to create standard operating procedures for how I do what I do.

00:00:14.120 I'm going to do marketing, I'm going to do sales.

00:00:16.000 I'm going to actually build the business, not do the business.

00:00:19.380 Those are two different things.

00:00:20.780 Act of thinking about the business as a machine is completely different than being the person

00:00:25.560 doing the work in the machine.

00:00:26.920 Some people don't even know that's a thing and they keep switching back and forth, back and forth throughout the day.

Dan Martell - July 10, 2024