00:00:00.000The one question everybody should be asking themselves often is if somebody bought your business tomorrow, what would they change?
00:00:06.120And then the follow-up to that question is, why haven't you made that decision?
00:00:09.900That's the conversation I want to have.
00:00:11.460A business is valuable to its ability to generate positive cash flow in a predictable way.
00:00:16.380The reason why software companies sell for 10x top line revenue, if you're at scale, is because there's a predictable positive cash flow process being done.
00:00:25.260The reason why a guru business is less valuable