Dan Martell - August 11, 2024


The 10-80-10 rule


Episode Stats


Length

47 seconds

Words per minute

215.91872

Word count

170

Sentence count

11


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

The 10-80-10 rule is the idea that Steve Jobs and Johnny Ives would collaborate on the first 10% of a new product idea. And then they would spend the next 80% of that project's life trying to figure out how to make it work.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.000 the 10-80-10 rule, Steve Jobs,
00:00:02.260 he would sit down with Johnny Ives
00:00:03.920 and they would collaborate on that first 10%
00:00:06.180 of a new product idea.
00:00:08.160 And then Johnny and his team would go out
00:00:09.740 and spend 80% trying to prototype stuff.
00:00:12.260 And then Steve would come back a couple of weeks later
00:00:14.120 and they'd spend the next 10% of that project's life
00:00:16.900 trying to figure out how to really make it work.
00:00:18.660 So I've broken this down into those three parts.
00:00:21.180 The first phase is ideation.
00:00:22.500 The 10% where you sit down and you collaborate
00:00:24.800 on what does this look like when it's done.
00:00:27.140 And the second phase is execution.
00:00:28.840 It's the 80% done by somebody else
00:00:31.480 so that you can go and do a bunch more
00:00:33.040 of those other 10% with other creatives.
00:00:35.380 The third phase is integration.
00:00:37.440 Take the final product and give feedback to tweak it
00:00:40.820 so that you can then present it.
00:00:42.740 It is way easier and it gives you scale,
00:00:45.660 especially in creative projects.