Dan Martell - The 10-80-10 rule

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00:00:00.000 the 10-80-10 rule, Steve Jobs,

00:00:02.260 he would sit down with Johnny Ives

00:00:03.920 and they would collaborate on that first 10%

00:00:06.180 of a new product idea.

00:00:08.160 And then Johnny and his team would go out

00:00:09.740 and spend 80% trying to prototype stuff.

00:00:12.260 And then Steve would come back a couple of weeks later

00:00:14.120 and they'd spend the next 10% of that project's life

00:00:16.900 trying to figure out how to really make it work.

00:00:18.660 So I've broken this down into those three parts.

00:00:21.180 The first phase is ideation.

00:00:22.500 The 10% where you sit down and you collaborate

00:00:24.800 on what does this look like when it's done.

00:00:27.140 And the second phase is execution.

00:00:28.840 It's the 80% done by somebody else

00:00:31.480 so that you can go and do a bunch more

00:00:33.040 of those other 10% with other creatives.

00:00:35.380 The third phase is integration.

00:00:37.440 Take the final product and give feedback to tweak it

00:00:40.820 so that you can then present it.

00:00:42.740 It is way easier and it gives you scale,

00:00:45.660 especially in creative projects.

Dan Martell - August 11, 2024