Dan Martell - August 11, 2024


The 10-80-10 rule

Hosted by
Dan Martell
Mentioned
John Iveson Steve Jobs
You will not attract a penny more than you think you deserve Meetings are the biggest time wasters in any company

Episode Stats


Length

47 seconds

Words per minute

215.92

Word count

170

Sentence count

11


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

The 10-80-10 rule is the idea that Steve Jobs and Johnny Ives would collaborate on the first 10% of a new product idea. And then they would spend the next 80% of that project's life trying to figure out how to make it work.

Transcript

Transcript generated with Whisper (turbo).
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 the 10-80-10 rule, Steve Jobs,
00:00:02.260 he would sit down with Johnny Ives
00:00:03.920 and they would collaborate on that first 10%
00:00:06.180 of a new product idea.
00:00:08.160 And then Johnny and his team would go out
00:00:09.740 and spend 80% trying to prototype stuff.
00:00:12.260 And then Steve would come back a couple of weeks later
00:00:14.120 and they'd spend the next 10% of that project's life
00:00:16.900 trying to figure out how to really make it work.
00:00:18.660 So I've broken this down into those three parts.
00:00:21.180 The first phase is ideation.
00:00:22.500 The 10% where you sit down and you collaborate
00:00:24.800 on what does this look like when it's done.
00:00:27.140 And the second phase is execution.
00:00:28.840 It's the 80% done by somebody else
00:00:31.480 so that you can go and do a bunch more
00:00:33.040 of those other 10% with other creatives.
00:00:35.380 The third phase is integration.
00:00:37.440 Take the final product and give feedback to tweak it
00:00:40.820 so that you can then present it.
00:00:42.740 It is way easier and it gives you scale,
00:00:45.660 especially in creative projects.