Dan Martell - The 4 Master Skills of Leverage

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00:00:00.000 moved to San Francisco, kind of the heart of Silicon Valley and tech world. And I found out

00:00:04.280 there's only four ways to create leverage. There's capital, there's content, there's code,

00:00:08.440 and there's collaboration. In many ways, those are the four master skills of entrepreneurship.

00:00:12.860 What I decided to do is just go on a journey of saying, okay, what do I need to know about capital?

00:00:16.720 How does that work? Where do I get money? I've decided to read the top five books on the topic.

00:00:20.500 Then the same thing for like the content side, creating training videos. How do you train people?

00:00:24.460 And then the code one, I mean, that was my world. I got that one. It's like automation, workflows,

00:00:28.280 those data. Today, I would say AI, but it was the last one. I thought I was good at it because I'd

00:00:31.920 built a company and made some money, but it was a collaboration. How do I hire people in the right

00:00:37.080 sequence that actually allows me to not build a company I grow to hate?

Dan Martell - February 18, 2024