Dan Martell - There's 2 engines in every business...

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00:00:00.000 Not being able to hire fast enough is just as bad

00:00:03.100 as not building a marketing engine to get customers.

00:00:05.600 Every business has two engines,

00:00:07.220 the engine that gets the customers

00:00:08.820 and the engine that gets the talent or the team.

00:00:11.560 And if all you do is spend 99% of your time

00:00:14.360 building the customer engine to get new customers,

00:00:17.800 but you don't build the engine to identify

00:00:19.940 and bring in great talent into your business,

00:00:22.520 then you won't be able to synchronize with the demand.

00:00:25.240 Those are two things that have to happen in parallel

00:00:27.140 so they come together at the exact same moment.

00:00:29.260 You add 10 new clients, you add that new hire.

00:00:31.960 You add 10 more clients, you add another hire.

00:00:34.740 And because you know how long it takes you to hire them,

00:00:37.340 you never feel like you're behind

00:00:38.540 because both of them are coming together

00:00:40.220 at the exact same time.

00:00:41.880 That is building a talent acquisition engine.

Dan Martell - July 27, 2024