Dan Martell - This meeting cost me $100K

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00:00:00.000 I remember one time somebody sent an invite to the whole team for a two-hour session on SEO.

00:00:06.360 And I remember I got the invite and I'm looking around and I'm doing the math.

00:00:09.240 I know these people make a couple hundred thousand a year.

00:00:11.080 That meeting cost the company close to $100,000 because somebody sent an email.

00:00:16.080 There might have been one or two people in that room that actually needed to be taught how to do the SEO.

00:00:20.900 My default is to push against meetings.

00:00:23.000 My default is to say, hey, what was the prep work?

00:00:25.880 What was the thinking?

00:00:26.760 What was the strategy that should have went into the thing we're talking about?

00:00:29.820 way before it ever showed up.

00:00:31.220 And if you make meetings hard to create,

00:00:33.580 then they're gonna be higher caliber.

Dan Martell - November 23, 2024