Dan Martell - Why do buffalos run towards a storm？

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00:00:00.000 Did you know that when a buffalo sense a storm

00:00:03.120 coming at them, that they run towards the storm?

00:00:05.960 They know that the faster they move towards the storm,

00:00:09.280 the less time they'll spend in the storm.

00:00:11.460 And that what you might be doing

00:00:13.080 is running away from the storm,

00:00:14.840 which means as it comes at you, you stay in it,

00:00:17.320 you stay in it and you're backing up,

00:00:18.840 trying to avoid it.

00:00:19.880 When if you just like attack it,

00:00:21.520 you would literally get through it quicker

00:00:23.120 and it might hurt.

00:00:24.180 On the backside of that, you'll be better,

00:00:26.220 you'll be way stronger, you'll have more resilience

00:00:28.420 and you'll build a new level of confidence

00:00:30.400 that you didn't even know was there.

00:00:31.640 Be like a f***ing buffalo.

Dan Martell - February 28, 2026