Dan Martell - Why process matters more than people

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00:00:00.000 You can have an incredible athlete.

00:00:02.000 Under guidance of one coach,

00:00:04.000 they could be an all-star player.

00:00:05.520 And then they change teams.

00:00:06.900 And under a different coach, they're mediocre.

00:00:09.220 What changed was the construct in the context

00:00:11.680 of how they probably practice,

00:00:13.300 how they were communicated to.

00:00:14.940 That's the process thing is,

00:00:16.380 even if I hire somebody that's a high performer,

00:00:19.260 or they were in another organization,

00:00:20.980 if I don't create a scenario around reporting

00:00:24.900 and the tooling and the data,

00:00:27.400 whatever it is, it has to be communicated.

00:00:29.440 and I always put it on the leader.

00:00:31.260 If you have somebody that's underperforming,

00:00:33.020 I never default to go to the people.

00:00:35.000 I go first to the process.

Dan Martell - August 23, 2023