Dan Martell - Why You Shouldn’t Hire Employees If You’re at $100k⧸Year

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00:00:00.000 you're making a hundred grand a year. Don't tell me you're going to hire a COO and they're going

00:00:03.440 to take care of all the stuff I don't want to do. You did not earn it. In the book, I talk about the

00:00:07.120 buyback rate. What can you afford to pay somebody else to buy back an hour of your time? It's based

00:00:11.980 on your ability to produce value or get paid. Some people run the buyback rate formula and they go

00:00:17.400 like, well, it's only $3. I go, yes, that's where you start. So you should ask yourself, how do I

00:00:22.120 make it not $3? And I can tell you, it's probably either raising your prices or working with

00:00:25.880 customers that value what you do or get it better at marketing and selling.

Dan Martell - October 27, 2023