Work on the business not in the business
Episode Stats
Words per minute
248.26279
Summary
In this episode, I talk about the difference between doing the work in the business versus doing the business. It's not by working in it, it's by working on it. If you want to grow the business, don't work on it, build it.
Transcript
00:00:00.000
If you want to grow the business, it's not by working in it, it's working on it.
00:00:03.720
Do I have dedicated days working on the business versus in the business?
00:00:07.900
Three times a week for three hours at each block, I'm going to work on the business.
00:00:11.520
I'm going to create standard operating procedures for how I do what I do.
00:00:14.120
I'm going to do marketing, I'm going to do sales.
00:00:16.000
I'm going to actually build the business, not do the business.
00:00:20.780
Act of thinking about the business as a machine is completely different than being the person
00:00:26.920
Some people don't even know that's a thing and they keep switching back and forth, back and forth throughout the day.