Dan Martell - You can’t out market a bad product.

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00:00:00.000 You just can't out-market a bad product.

00:00:01.980 That's why the best companies like an Apple

00:00:03.620 have the best product

00:00:04.640 because they have the most budget for innovation.

00:00:07.080 They just announced the Apple credit card.

00:00:08.480 Their ability to turn on profit centers at scale

00:00:12.680 within their ecosystem is bar none the best.

00:00:15.100 But how did they do that?

00:00:15.940 They created the best product.

00:00:17.240 Product development is a science

00:00:19.020 that has been taught in universities for years.

00:00:20.880 Most people just never study it.

00:00:22.060 If I can get the buyer in the right headspace,

00:00:24.860 I get to keep them for life.

00:00:26.000 And if I keep a customer for life,

00:00:27.220 my lifetime value goes up,

00:00:28.320 which means I have more revenue to reinvest in

00:00:29.960 growth.

Dan Martell - November 09, 2023