00:01:24.900He gets right up next to the microphone.
00:01:26.160I hear you can almost hear the eyelashes hit each other.
00:01:29.580You've never seen Italy so quiet as when the Pope gets up to wink on Halloween.
00:01:35.060Listen to Artists on Artists on Artists on Artists every Thursday on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:01:42.540I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast,
00:01:48.180the true crime comedy podcast all about robbery, fraud, and those who practice it.
00:01:52.580Each week I bring on an amazing guest.
00:14:46.080and the next thing I knew was gunpoint
00:14:47.760that lived dude i was supposed to go to a nice dinner dude and then that's exactly how it went
00:14:52.680down bro sure i don't like i don't know how you live in this i don't go out that's true because
00:14:57.400you got the girlfriend yeah i got a girlfriend i've gone out maybe one night i really don't go
00:15:01.060at all like last night i was in west virginia we had our rough and rowdy i got in at like three or
00:15:05.140four but i've been out once since i've been in miami so i go back and forth maybe twice i don't
00:15:10.120go out much can you trace your your because i i heard you talking on theo's podcast about the
00:15:15.180olden days and talking about like i don't really love shout out to theo vaughn by the way right now
00:15:19.900he is absolutely crushing it on youtube he's getting like five six million views per podcast
00:15:25.160but i saw you on a show talking about how you used to go out all the time did you stop going out
00:15:29.420the day you got wifed up no well she she loves going out so we still did it in the beginning
00:15:36.040of the relationship but i mean i'm getting old and i just i start feeling old like when you look0.80
00:15:41.480around you like i'm the fucking old guy here and that was starting to happen a lot it's like i0.82
00:15:45.420don't know i want to be here i feel like the old guy you know and in miami is a club city i was0.95
00:15:50.000gonna ask because i've been out with you a couple times we had one night in cleveland yeah one night
00:15:53.960was it chicago yeah you came to our bar in chicago yeah um and you you didn't seem like you're having
00:15:59.540a good time yeah no just like stand there with your bottle you're one of those i'm never like
00:16:04.120the guy causing a scene up even if i am having a good time i'm also that's just me like i'm more of
00:16:10.160if i go out first of all i run into a little problem i gotta make a life choice because if
00:16:16.140i go out miami i gotta do drugs or else i can't stay awake like i just can't stay awake so then0.91
00:16:21.360if you're doing drugs you're up all night and then like i don't then i'm fucked up for a couple0.96
00:16:25.640days like addies and shit uh ecstasy ecstasy is the drug of choice but you can get it i can get1.00
00:16:30.660it done with but i mean nobody wants yeah hey hey sorry fuck i can get can you just take prime0.99
00:16:36.580energy that was unbelievable well they don't sorry they don't have it they don't have that's0.96
00:16:40.520why you don't have equity brother that's why you don't have that unbelievable they don't have it
00:16:44.620at the clubs yet why i'm working on the relationships that's why i was at live last
00:16:47.840night that's why i went last night i was working on the private you just said the other yeah okay
00:16:52.440you're wild the audacity they don't have it yet did you know that you lose about 100 hairs every
00:16:58.740day it's part of the natural cycle but for some folks the hair doesn't grow back and that's why
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00:17:44.220but back to the show you guys are killing i don't know how you've done it with prime me i know you
00:17:48.140guys are big i was talking my little cousin and and like prime is like the hot drink and when i
00:17:54.300say it's like middle school but he didn't know who you were and he didn't know who ksi was but i told
00:17:59.260this to my partners i said i believe this beverage has already outgrown us it was just like in in
00:18:04.880this isn't disrespectful it tastes positive negative it was just like you had to have it
00:18:09.260you were cool if you had it and that's the best by the way that's what you want obviously you
00:18:13.900don't want it people your best case is people drinking no idea who you are fantastic that's
00:18:17.840why we didn't link it to us in any regard other than that we created it and at first anyways and
00:18:23.060i guess still are the faces of it but not really like it has outgrown us dave it's all anyone wants
00:18:27.000to talk to me about i'm not kidding i get people on the street i'll be at my wwe events and it's a
00:18:31.600great it's a great thing but it just it's crazy how i've been doing my research on you know who
00:18:36.900i'm good friends with mike rapoli you have to know who that is if you're in this space because
00:18:40.740he started vitamin water and body armor billionaire like twice over sold it for billions yeah so we
00:18:46.900were talking about yes it's hard to do impressive it's it's uh the beverage category is a good one
00:18:53.200if you can break through and and you've started with high noon a little bit and even i just saw
00:18:57.220the tequila announcement like how's it how's it going i knew it's killing it high noon the tequila
00:19:02.520just came out the other day so i think that'll be a monster but they're really good so what i've
00:19:07.020learned with doing like different stuff if it's not good it doesn't matter what people think like
00:19:12.120it really doesn't the high noon is an easy thing for me to push because people love them is it is
00:19:17.500that considered like an influencer product i mean you're not an influencer but in in you have traits
00:19:22.520of an influencer yeah i don't know it's hard to tell my link with high noon was so they were out
00:19:28.700for a little bit they started i had nothing to do with it and we had a palette in my office and at
00:19:33.340the time is when kind of the you know the seltzers were were hot and people are approaching me all
00:19:38.660the time like hey would you be involved equity whatever and it never felt right i saw the high
00:19:43.880noon i love the marketing tasted it liked it and then we reached out to them like hey dave wants
00:19:48.600to be involved let's do a partnership and then the thing just really exploded oh cool yeah cool
00:19:52.960cool and the tequila products new right brand new so we were working on that for like a year that's
00:19:57.800hard to do because you got to get the tequila from mexico i don't realize why or understand why like
00:20:02.820a tequila seltzer hasn't been like perfected and blown up yet because no one no one drinks vodka
00:20:08.580anymore like i'm a vodka guy you still are yeah you still are because vodka market share has to
00:20:15.320be down dramatically in the united states yeah i feel like when you're in a club most people are
00:20:19.200doing the tequilas i don't i think the high noons are going to be explosive we'll see they they're
00:20:23.940great and i'm not a tequila guy but they're great who competes in the tequila seltzer like
00:20:28.320mamitos mamitos that's brody yeah and then travis obviously had they're done done right yeah i think
00:20:35.360he's one of those guys as an influencer he wasn't really so keen on the influencing part like like
00:20:41.820promote the act of promoting you see what logan does with prime and even what i did like you have
00:20:46.220to really i my impression was he didn't give a fuck on that well he also didn't it kind of launch0.93
00:20:51.940around the same time where he got like uber like actual canceled because of astro world and shit0.95
00:20:56.760so it was like kind of timed terrible i always go ahead uh prime it just suits logan so well with
00:21:02.920his lifestyle so it looks organic with his boxing with his uh the soccer thing like everything it
00:21:08.200looked organic and it felt right i think it would be weird to consistently just be holding about i
00:21:12.820always wonder too the difference and there's examples of like influencers who people care
00:21:18.060about because they're so big that their audience doesn't actually like feel like they know them
00:21:22.880are attached to them yeah and it's like you kind of you may have this huge crowd but are they as
00:21:28.300attached to you and like actually believe what you say it's also kind of like symbolic of of
00:21:33.460youtube creators versus like mainstream creators as well like there's just something about youtube
00:21:38.680and the audience that you curate there that they they just they love you you know they feel like
00:21:43.500they're a part of your life they they feel like they share in your ups and downs they feel like
00:21:46.780they know really who you are as a person and it's like there's a certain level of like detachment
00:21:50.840that exists that's also real mainstream celebrities a lot like longevity like sitting on the couch i
00:21:57.340mean we've been doing this for a long ass time so it's it's your building it's like a story that
00:22:01.920people are investing in as opposed to something else so yeah i don't know it's always interesting
00:22:06.140to see how people are monetizing you know everything right now so now that i mean what
00:22:11.520is your role in barstool now same like nothing's changed like so i'll run content i mean i'm
00:22:17.500definitely have taken a little bit of a step back i'm not in the office i live here i'm the only one
00:22:22.900who does that but i still you know still run content i also have to ask i did a five-year
00:22:28.680contract basically when they when penn bought you get paid a salary now yes you can pay the salary
00:22:33.300is it nice yeah okay it's like like jamie i mean i mean i guess it doesn't matter like jamie diamond0.97
00:22:38.540who the fuck's jamie the ceo fucking uh was that what bank is it jp morgan i think probably no he0.94
00:22:45.000was getting like 50 million no no no no i get nothing like that but you made a lot of money0.99
00:22:50.040on the sale yeah i it's probably the same i made probably like about 100 million on the sale me
00:22:55.960but you already had made a hundred no total total uh of all of it so from the first hundred
00:23:02.200yeah a little yeah a little more stock matters but that's like basically where it was and erica
00:23:07.860too obviously made yeah money all our early milton guys will be like millionaires kfc yeah
00:23:13.380whoa oh yeah i saw a tweet from him and he was like dude i've been waiting for this so when we
00:23:18.140did the deal with churning so we've sold twice the first time like i took my equity and i gave
00:23:24.740away about 15 percent of it to like my early guys so they all had equity and yeah you got to give
00:23:29.760equity to those guys that are with they all they all did really well okay but the question is you
00:23:34.540have to and the rumblings i've been hearing is shut up i have not had a sale yet i've nothing's
00:23:42.440happened i haven't made any money what do you want from me all you do is plug my competitors1.00
00:23:47.980you're an asshole because you're not there yet this is this is a b yeah oh no no multiple it's0.99
00:23:56.340i'm just saying not an m it's a b no no the question i was gonna say is and the rumblings are1.00
00:24:02.440that barstool sold under value somebody told me that last night yeah i don't really buy that0.85
00:24:10.440a time i would have said that but not not anymore a lot of people fucking talk and i've heard this0.88
00:24:19.640through ever it's like you didn't do this you could have made this it's like dude i'm here0.97
00:24:23.360like i'm feeling offers i know what's coming in we met with fucking draft kings before we met with
00:24:28.400penn they didn't offer 100 million so it's like it's great who has the check if you have the check0.93
00:24:33.420like where's that money talks and when we sold the gambling industry was fucking flying um and0.95
00:24:42.360then it's like holy shit we probably worth billions but it's all come back down to earth0.93
00:24:46.500it's a super competitive industry right now so no right now i don't i don't think so um i didn't0.99
00:24:51.860negotiate the deal the churning guys did they're fucking savages and they're pros they do it for0.96
00:24:56.460a living peter churning's a savage so no i don't buy that i always heard i've heard that throughout0.99
00:25:02.300parcel if you did this you'd be making that it's like all right well like where that's easy to say
00:25:06.680but we're like all right i'll take it what are the what are the biggest like something i need
00:25:13.260i need some prime right now dude can i have one of those good there you go man i'm feeling parts
00:25:17.620dude what um what what are the main factors in like timing a sale so like obviously you're
00:25:23.320fielding offers you're looking at stock valuation because pen has ownership but like how much of it
00:25:28.540is based on like the ebb and flow of content like that that's the thing like i'm talking to somebody
00:25:33.460last night and they're like bro if he had stayed with it like another two years this could have
00:25:37.340been it could have been a b like all this shit i'm like bro yeah but who is that guy no that's0.99
00:25:40.960what i'm getting at it's like you're not living in the fucking trenches really when you start0.99
00:25:45.820looking at it it's like all right if you're gonna spend that much money and then we're content0.91
00:25:52.080business so what four or five of our top guys leave because they just got a shit ton of money
00:25:56.240then what'd you just buy for that you know so there's all different elements i think barstool
00:26:00.420has done a very good job of making it you know i've said i think we have just about media if you
00:26:06.580include current and past just about the most successful like across the spectrum some people
00:26:12.620don't even realize how broad we are like we have the number one urban podcast like million dollars0.75
00:26:18.100worth a game they're fucking huge um obviously cooper mcafee came from us big cats huge we0.73
00:26:23.580uh jenna marbles we've just had a lot of talent um but you know you never know what what caused0.97
00:26:30.840it was the change in the gambling legislation when they passed the different laws that made
00:26:34.820it legal that was our moment but you never know um it's not the media business because the media
00:26:39.740business for us it's still kind of we're a renegade risque so who's who out there right
00:26:46.000now is buying media businesses nobody really or if they are they're pennies on the dollar0.90
00:26:51.420They're, like, ones that used to be worth a lot, whether it's a, you know, I don't know, Huffington Post or the one that does all the fucking clickbait.0.99