00:01:00.000Hi, this is Kylie Brakeman, Angela Jaritana, Jeremy Culhane, Patrick McDonald, and we're the hosts of the Artists on Artists on Artists on Artists podcast.
00:01:09.760The Improvised Character Comedy podcast, where each week a new panel of artists discuss their craft.
00:01:15.600Join us for a panel of Eurovision participants.
00:01:18.680And we do a little Halloween sometimes.
00:01:24.500He gets right up next to the microphone.
00:01:26.240I hear you can almost hear the eyelashes hit each other.
00:01:29.140You've never seen Italy so quiet as when the Pope gets up to wink on Halloween.
00:01:34.660Listen to Artists on Artists on Artists on Artists every Thursday on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:01:42.140I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast,
00:01:47.800the true crime comedy podcast all about robbery, fraud, and those who practice it.
00:01:52.180Each week I bring on an amazing guest.
00:04:03.040I don't think you're asking for too much.
00:04:05.020I think if we can get to a place where we're all just listening to each other, you know, and have an open dialogue, honest, intellectual, mature conversations, our country could find itself back in, you know.
00:04:23.060We're all just kind of trucking through.
00:04:24.500it feels like we're all just dragging our body through sludge and through the mud trying to make
00:04:29.220it to 2021 but what if it's worse you know we talk about that don't put that out no no we're not it's
00:04:34.420gonna be great just no more what about ism we didn't get to talk about it last episode because
00:04:38.680i was in a pool of molasses mentally but if someone raises a problem it would be nice if
00:04:45.340we actually tried to address the problem instead of asking a different question to combat the first
00:04:49.460question yeah i go back and forth and this on my mind all the time about can i give the example
00:04:54.560sure all right quickly by the way uh we have a problem you know the left will say we have a
00:05:00.460problem with the disproportionate number of blacks being shot by police and the right will say well
00:05:05.560in reality more blacks are killed via abortion than police brutality and then the left will say0.92
00:05:12.140well uh it's their body it's their choice how do we zigzag all the way through all these problems
00:05:18.060How can we never address the first problem?
00:05:20.160And then it goes to and then it goes to like the teams are kneeling, but they should be playing basketball and the protesters are carrying guns, but they should be allowed to.
00:05:28.820I don't care about any of these problems.
00:05:30.420Why can't we just fix one actual issue?
00:05:32.900Why can't we talk about the top issue first, then work on the next one and actually do something to address the actual issues?
00:34:05.900All the stresses of my day, I want them to go away for a second so I can literally just be brain dead and watch American Horror Story with my girlfriend.
00:36:05.000I don't allow them the privilege of taking a break or worrying about toxic hustle because I believe 18 to 22 is your time to grind, like really grind.
01:05:11.160uh johnny's biggest strength is that he can operate wherever he is i feel like he's never
01:05:19.600gonna end up in jail but say he is in jail he can still operate and manage shots to an extreme level
01:05:26.200and i know that um you know i watched lele's podcast and and we were kind of going through
01:05:32.380the whole shots list but what's crazy about the shots team and johnny and sammy is that
01:05:36.880they don't only manage um creators but he's also managing yg he's managed floyd mayweather for 10
01:05:45.400years ozuna now um yeah the list goes on so like not only does he delve into the creative social
01:05:55.320media aspect but also he's a powerhouse in the music industry say say i would say i would say
01:06:01.880some along that those lines of his connections yeah oh yeah i'm sure and and he's got he's got
01:06:06.040a book and now we talked about this for like an hour before lele came on you want to write a book
01:06:09.940to teach people how to monetize on youtube on things with things other than ad space right
01:06:14.420you want to teach them how to sell products yeah yeah no i want to uh i want to teach all the up
01:06:19.220and coming creators you know what to do um there's so many of them you know every day someone's
01:06:24.000turning 13 and um you know also there's tens of millions of americans without work right now and
01:06:29.940i feel you know they could think outside the box and all become social media creators yeah i mean
01:06:34.460Yeah. And there are different ways, right? Like there's a football coach somewhere out there in Nebraska who's without a job right now, you know, and he could create a YouTube channel and teaching kids how to become a quarterback, you know, there's just so many different things and the things that we've all learned.
01:06:48.640And I think really, especially you, Logan, and a lot of us from Vine, just, you know, Vine was such a sinking ship and we got so lucky to get out and move that following somewhere else.
01:07:00.260And, you know, sometimes I feel real bad for some of the TikTok creators who are just TikTok only and they're so dependent on TikTok.
01:07:09.740I feel bad for the Vine creators who didn't get out Vine and diversify.
01:07:12.740I feel bad for the YouTube creators who were only focused on their YouTube channel only and didn't grow outside of YouTube or build the businesses that you guys were talking about earlier.
01:07:21.660I really feel bad because it's got to be – you're on an all-time high when you're doing well.
01:07:26.180But once the algorithm doesn't like you, there's nothing you can do to get the algorithm to bring you back.
01:07:35.540It's, you know, it's maybe once in a lifetime, you know, bouncing back the last couple of years on what you've done with Impulsive and Maverick Club and Maverick as a brand in general.
01:08:59.080You're trying to create effective micro creators.
01:09:01.480I mean, going back to the tens of millions of Americans without a job right now because of the pandemic this year, an average salary for an American is $60,000, $65,000 a year.
01:09:15.320So if someone could just make $5,000 a month off ads and programs or merch.
01:13:38.640except now i mean we're all feeling this all creators merch is so oversaturated it's not
01:13:44.620it's not the thing anymore right like you there's a few creators like uh milk boys who are having
01:13:49.960their you know 30 40 50 60 million dollar years but and like mr b's probably too but besides them
01:13:56.620it's such a hard industry to break so now us as creators and you're probably going through this
01:14:00.600as well it's like what's next what's the next big money pot where someone's some creator is
01:14:05.380gonna make 50 to 100 million dollars doing this tech what is it johnny tech it's a product it's
01:14:11.240the same thing that happened in the hip-hop world you know in the hip-hop world you know you're
01:14:14.640looking at dr dre who got into beads you know 50 cent got into vitamin water you know like you know
01:14:20.560jay-z invested in uber you know like you know i think getting into other products um i do i do
01:14:27.920have to say one thing about merch though is i think merch is saturated for anyone who's just
01:14:33.260trying to sell a shirt but if you're actually like creating like a movement you know or a culture
01:14:37.520around your merch i think it's here i think it's here to stay you know like like maverick right
01:14:42.540like maverick to me is not a t-shirt you know maverick is like being part you know i'm gonna
01:14:46.720steal that pillow over there you know like you know like i you know i mean not because i need
01:14:51.120that pillow it's because like i'm wanting to be part of the maverick movement has a meeting yeah
01:14:55.000yeah sure even even even creating a brand like like the brand world and apparel i want to start
01:15:02.180a clothing line like oversaturated every influencer wants to start a clothing line like
01:15:05.980same thing but that's what i said this on yesterday's or the last episode actually is0.94
01:15:10.460like i realized especially with the new shit we're dropping like we're here to stay and i think it's0.54
01:15:14.840because it's not just a piece of clothing it's a culture you know she wants to own communication0.98
01:15:20.620you know on a t-shirt you know um you know um justin bieber has drew house right it's like a
01:15:27.760culture it's not you know you know and i don't know his exact numbers but i'm sure they're going
01:15:32.340to sell a lot more than just you know um one day you know more than his you know when he had his
01:15:37.320face on you know with his with his tour merch you know i mean because it's a culture you're
01:15:41.380going to see out people his fans are going to buy it which is who bought all his tour merch but then
01:15:45.780you're going to see like other people want to be part of the culture the money team by mayweather
01:15:49.360you know um you know what you know we i remember mayweather's um it was just so mind-blowing when
01:15:56.540Our first month with Floyd's merch on themoneyteam.com, we had like 50% decline credit cards.
01:16:04.180And there was someone in the office who said like, well, how do – why are these people trying to buy the money team when they don't have money?
01:16:10.260But it was – it's not about – it's not about – I mean it was more like a mindset.
01:16:17.900I mean that's what money team is and that's why money team has become – it's not rich people buying TMT.
01:16:22.800It's people that just feel rich at heart.
01:16:24.940And when you build that culture, I think your brand will be here, whatever it is, whether it's a merch or your own person, product, podcast, book, it's a culture.
01:16:35.420You're starting to see a lot of new products and IP pop up right now.
01:16:41.960If you're in this space like we all are, within the next two years, the people watching this episode right now will see the products that we're talking.0.96
01:16:50.540Like, dude, Nelk Boys is going to do their own booze, and it's going to go crazy.