Impaulsive with Logan Paul - How Jesse Itzler Survived Living w⧸ David Goggins & Pulled a Billionaire Wife By Eating Fruit

00:00:00.000 Hey, what's up? I'm Tony Gonzalez.

00:00:01.540 And I'm October Gonzalez.

00:00:02.940 But you can call me Toby.

00:00:04.000 We want you to join us on our new podcast,

00:00:06.660 No Safe Words with October and Tony Gonzalez.

00:00:08.960 Where we get real about marriage, parenthood, sex, divorce,

00:00:12.520 and all the nitty gritty stuff we all think about.

00:00:14.980 But just don't say it out loud.

00:00:16.060 You're probably just going to be some rich guy

00:00:17.460 and he's going to whisk you away.

00:00:19.760 This is awkward.

00:00:20.840 Listen to No Safe Words with October and Tony Gonzalez

00:00:23.640 on the iHeartRadio app, Apple Podcast,

00:00:26.580 or wherever you get your podcasts.

00:00:28.440 you seem to have relentless hustle hundred mile marathons your shins are breaking your duct tape

00:00:35.680 and your shoes together how much of your will was forged by you living with david goggins 0.56

00:00:39.700 they don't know me son i just wanted some of whatever he had so i asked him to come stay with

00:00:43.820 my family and i my biggest takeaway from it was what's it like owning a sports team so fun but

00:00:48.680 does it ever no do whatever you're gonna say no it never gets old your wife founder of spanks

00:00:53.600 selling it for north of a billion bucks lack of better verbiage is not like a measuring contest

00:00:58.060 No. 1.00

00:00:58.540 My wife is way more successful than me.

00:01:00.420 Both my parents passed away recently.

00:01:02.280 Halfway through going through 3,000 books, my brother called me.

00:01:05.200 He's like, weird situation.

00:01:06.360 I'm like, what?

00:01:07.100 It wasn't a book.

00:01:07.740 It was hollow. 1.00

00:01:08.340 It was a s***. 0.99

00:01:08.940 Oh, my God. 0.98

00:01:10.100 You know, I lived on a monastery with eight monks that had been there for 50 years.

00:01:13.380 How did an average day there compare to an average day with Goggins?

00:01:16.500 Ha, very different.

00:01:17.800 Working with this kid, Curtis, who was a boxer.

00:01:19.820 He wanted to learn some business and interned for a year and a half.

00:01:22.960 Helped me write songs for Steam Songs, and then he became 50 Cent.

00:01:25.940 Wow.

00:01:26.160 So when I had this company called Marquee Jet, we flew the who's who of pop culture at the time.

00:01:30.200 The best athletes, the best entrepreneurs, the best CEOs.

00:01:33.220 I was obsessed with their habits.

00:01:34.640 The one thing that completely changed the trajectory of my life was.

00:01:47.100 You playing fantasy?

00:01:48.460 I was playing.

00:01:49.060 Yeah, I've been in the same fantasy league for.

00:01:50.500 No way.

00:01:51.120 You guys have cash prizes, I bet.

00:01:52.720 We do.

00:01:53.260 I have a crazy league.

00:01:54.480 How much cash prize?

00:01:55.520 I don't want to tell you.

00:01:56.180 Come on.

00:01:57.260 I don't want to tell you.

00:01:59.900 It's legit.

00:02:00.920 Yeah?

00:02:01.660 Yeah.

00:02:02.040 Like, come on, Jesse.

00:02:03.540 How much you guys playing for in fantasy?

00:02:05.160 Like an amount that's kind of illegal?

00:02:08.100 I mean, I'd assume so.

00:02:11.920 Who's in it?

00:02:12.560 Who's in it?

00:02:14.460 It's a killer league, man.

00:02:16.800 Isn't it?

00:02:17.820 Oh, my God.

00:02:18.800 Yeah.

00:02:19.740 How do you guys draft?

00:02:20.780 We have a ping pong ball system.

00:02:23.680 and then to pick the order

00:02:25.800 and then we draft at someone's house every year.

00:02:28.920 We rotate it.

00:02:29.380 You guys all go to the same.

00:02:30.820 Oh my God.

00:02:31.440 Yeah, it's amazing.

00:02:32.100 Oh, that's gotta be sick.

00:02:32.660 I think this is like year 16 or 17.

00:02:34.720 No way.

00:02:35.700 Check, check, check.

00:02:36.200 I lost in the championship this year.

00:02:37.960 So you're bringing up a sore spot.

00:02:39.420 You lost in the championship?

00:02:40.560 Yeah.

00:02:42.400 Are we rolling, by the way?

00:02:44.200 We have been rolling?

00:02:45.520 Yeah.

00:02:45.920 That's so interesting.

00:02:46.960 Yeah.

00:02:47.140 I stopped playing fantasy

00:02:49.520 because I was like a bit of a time suck.

00:02:52.540 like i i'd watch the games and i'd be like betting on the players hoping they do well and i just get

00:02:57.900 frustrated when they wouldn't and then when they would it's like now i'm just glued have you tried

00:03:02.500 regular gambling instead like more casino based yeah he's so he's an addict and his addition went

00:03:07.920 from drugs to now yeah that's not he's not lying do you gamble that i love gambling still it keeps

00:03:13.600 makes me very happy yeah it's dangerous man no i don't gamble i sport i do sports better yeah i

00:03:20.520 don't i don't that's not gambling it's it's skill that's investing it's skill based mr it's

00:03:26.520 okay okay you're right you're right hey jesse you use headphones want me i can if you guys want me

00:03:30.880 to it's only i'm sounding a little hollow too yeah i'll throw some headphones on can i get the volume

00:03:34.860 up a little bit they're right they're right behind you cool well how are you how are yours

00:03:39.500 mine are really good your sound is good yeah it's my it's my voice too that's not check check check

00:03:45.600 here we go a whole different world here it's cool right yes nice man you're no stranger to the

00:03:50.960 studio no i love it i love a good headphone yeah volume is good perfect let's run it have you been

00:03:55.840 on joe rogan i have man you've done everything jesse i have a while ago what what an honor to

00:04:01.640 to have you on our podcast in your own house i feel the same way man welcome thanks for inviting

00:04:05.980 yourselves yeah yeah yeah what a beautiful place um stunning yeah atlanta wow hot lana yes they

00:04:14.680 were telling me it was i said it's hotlanta because it's so hot and the sun was beating

00:04:18.440 on my skin and they he's telling me it's not called that's not why it's not why it's called

00:04:22.220 that it's 47 degrees out it's gonna snow today but he doesn't close this door i'm gonna get 1.00

00:04:26.560 frostbite my arm's gonna fall off hotlanta it's called hotlanta because of the women

00:04:31.600 at magic city the exotic dancers we'll call them on the show as well as the overall

00:04:37.580 vibes are hot here it's just a hot place i like both those reasons well you gotta unfortunately

00:04:44.580 you are gonna have to pick one yeah well i'm a new yorker so i've only been i've been here for

00:04:49.020 like 11 years so you know i wasn't part of the process of uh i fell into hotlanta yeah but i

00:04:55.100 think it's a combo i think it's i would say it's it's mostly weather but equally you know good

00:05:01.300 looking women and the vibes so i think you guys nailed it so jesse man you're a lot of things

00:05:06.480 a multi-hyphenate to say the least and um i feel like i relate to you and i i'm one of the people

00:05:12.420 who like religiously follows your posts on instagram because i love that you were a creative

00:05:17.360 first you know you were this rapper you created the uh the theme song for the new york knicks

00:05:23.020 among other bangers college girls are easy for example listen to that one this morning wow

00:05:28.780 um and then and then you you you you networked you hustled you became this ultra successful

00:05:36.560 businessman and now family man your your your wife founder of spanx multi-billion dollar company

00:05:45.240 like well let's get that figure correct too because you did you did subtract 800 million

00:05:50.440 earlier and she's going to feel extremely disrespected how much is how much is spanks

00:05:54.760 valued at uh she sold the majority share for a billion two so that was a couple years ago though

00:06:02.920 so respect to her while we're on that topic do you want to hear a funny crossover yeah situation

00:06:08.140 here yeah so i met logan through a company called love sack through a man by the name of sean nelson

00:06:15.840 by the way sean nelson is a nasty yeah nasty wakeboarder oh oh he's really i didn't know

00:06:22.740 where you're gonna get i don't know where you're gonna go with that insane yeah he's really good

00:06:26.360 but the funny for the audience and for you right like he won rebel billionaire on the season that

00:06:32.360 sarah took second yeah whoa so they were on the show with richard good friends and they're and

00:06:36.780 they're friends great friends and she obviously i think branson gave her yes 750 right and yeah

00:06:42.960 sean got a million yeah and then love sack successful but spanks is like uber yeah so

00:06:49.040 that was a show that branson had that was like his version of the apprentice yeah where he had 0.76

00:06:53.100 these entrepreneurs on and they had to do like crazy craziest shit go down the side of a building

00:06:57.800 insane and the two finalists were sean and my wife that's that's actually crazy yeah and he won

00:07:04.320 and then but it was so close that richard helped fund some of uh sarah's foundation stuff which

00:07:10.380 is really cool sean entered for the beanbags and he won yeah yes yeah at the time it was just sacks

00:07:15.920 it was prior to sacks yeah that's wild really good guy crazy i love that you guys are here man

00:07:21.920 it's really cool guys are here no there's there's a lot to learn from you uh you were in puerto rico

00:07:27.180 you have a house there and we got dinner yeah and that was cool and it was so cool to just sit with

00:07:31.480 you and your family and ask you questions about how to raise like successful kids yep um coming

00:07:36.860 from a successful household and man i just think there's i just think there's so much you're one

00:07:41.480 of those people that don't so much knowledge to pull from you so that's what i want to try to do

00:07:45.600 this podcast do it number one i want to ask you just about your mindset in general because the

00:07:50.540 first conversation we had it was when my brother was fighting ben askrin here in atlanta and

00:07:55.740 someone's like yeah this guy runs like really far and i was like how far could he really be running

00:08:00.700 and so i asked you i was like how far do you run man you go far i said give me a number you're

00:08:06.400 like it's really far and then i find out you're running like 100 mile triple marathons in 24 0.50

00:08:13.940 hours like your shins are breaking your duct tape and your shoes together and you seem to have this

00:08:19.660 just relentless hustle, is that because you're from New York?

00:08:25.620 Listen, I think growing up in New York was a huge plus for me.

00:08:29.760 You know, it was a gift that I had nothing to do with where I was raised when I was raised

00:08:33.500 coming up in the 80s, like different era, pre-technology, go outside all the time.

00:08:39.700 And I was raised and who I was raised by was the biggest factor.

00:08:44.960 My dad owned the plumbing supply house, worked six and a half days a week, you know, but

00:08:49.040 showed up for everything. And my parents gave me a really long leash and allowed me to try a lot

00:08:54.300 of things as a kid and were just super encouraging. And I had nothing to do with that, but I'll share

00:08:59.900 a crazy thing with you guys, man, just to talk about that mindset. Last year I was on Instagram

00:09:05.920 and I saw a post that said, these are 50 books everybody in the world should read. So I was like,

00:09:13.540 man, I'm ordering all 50 of those books. I'm going to read, I'm going to be fucking Jason Bourne. 0.99

00:09:17.580 I'm going to read every book. 0.99

00:09:18.800 I'm going to know everything.

00:09:19.940 I order all 50 books.

00:09:21.740 Amazon's coming every day, 10 books, five books, four books.

00:09:25.140 And this year, at the end of the year,

00:09:26.460 I'm taking inventory on my goals from last year.

00:09:28.780 Of the 50 books, I read zero, but I read one book last year.

00:09:34.920 I'll share with you, give me 30 seconds.

00:09:37.020 So it's this story, it's a true story.

00:09:39.780 It's the story of a family from Russia,

00:09:42.540 a hundred, true story, 120 years ago.

00:09:44.620 and they were so poor that of the 12 kids that were born,

00:09:48.520 six died before the age of two

00:09:50.420 because they had no money to like medically.

00:09:52.620 So six kids of the 12 survived.

00:09:54.980 The dad moves to the States

00:09:56.540 and sends one for one for the six kids to come.

00:09:59.280 The youngest kid, the last one to come,

00:10:02.360 gets lice before he can get on the boat.

00:10:04.400 They don't let him on, they tar his head. 0.93

00:10:06.120 They burn his frigging scalp to get rid of it. 0.91

00:10:09.960 He finally heals, bruised, comes over, 0.96

00:10:12.240 gets enlisted into the U.S. Army for World War I.

00:10:17.280 In fighting in action, he gets mustard gassed.

00:10:20.040 He's missing in action.

00:10:21.120 They find him in a hospital,

00:10:23.140 give him a medical discharge 1.00

00:10:24.400 and he comes back to this country,

00:10:27.480 meets a woman, marries her and has three kids,

00:10:31.320 two girls and a boy.

00:10:33.080 The boy is my dad.

00:10:35.020 No way.

00:10:35.540 Oh my God.

00:10:36.320 No way.

00:10:36.920 I'm one generation removed from my grandfather

00:10:40.260 who came across, got tarred

00:10:42.160 went through all this stuff so when like you talk about like running doing stuff like that

00:10:47.500 i just go back to what my family went through and it's like nothing man it's like you know so you

00:10:53.580 gotta yeah it's very important for me to have something that like you know yes you're in this

00:10:58.180 house and there's all this stuff it's amazing but you know um it started with a family in you know

00:11:05.820 that came overseas so it's just a wild story man i read that book last year and knowing that not

00:11:11.720 knowing i found the book in um when my parents no no no no no no sorry yes you you read this book

00:11:19.380 not knowing my grandfather wrote that book in 1974 about his life i had no idea of the of the

00:11:27.100 entire history sorry how did you come across the book in the most insane way you could ever imagine

00:11:33.220 bro this is serendipitous can i tell another 30 second story it's your show so my parents both my

00:11:40.340 parents passed away recently, fairly recently. And when, you know, you guys are fortunate,

00:11:44.600 both your parents are alive. So when your parents die, you know, I have my parents' house,

00:11:50.240 my sister and my brother and I decided we were going to sell their house. There's 90 years of

00:11:54.720 belongings in the house. There's everything that they've collected. There's silverware,

00:12:00.180 there's mirrors, there's couches, there's everything has to go because you sold the house.

00:12:04.540 So there's 90 years of possessions. What happens is you bring in an estate guy and he's like,

00:12:08.860 do you want to keep this or donate it or sell it?

00:12:11.000 Okay, sell it.

00:12:11.660 I'll give you a hundred bucks for it.

00:12:13.120 Donate, it goes here.

00:12:14.160 Get rid of it, it goes here.

00:12:15.160 They go through the whole house.

00:12:16.540 They get all the way down to the books. 0.99

00:12:18.420 You guys won't fucking believe this, man. 0.99

00:12:20.080 You won't believe this. 0.99

00:12:21.180 They have, my mom has 3,000 books.

00:12:23.600 I'm in Atlanta.

00:12:24.700 They're doing this in Florida.

00:12:26.760 Halfway through going through 3,000 books

00:12:28.780 because they're marking each one $2 a dollar.

00:12:31.280 My brother calls me, he's like, we have a situation.

00:12:34.000 I'm like, what?

00:12:35.120 He's like, the guy with the books just handed me a book,

00:12:37.680 but in, but the mom had, but in the middle of the book, it wasn't a book. It was hollow. It was a

00:12:42.000 safe. This is a, a swear to God story. Oh, it's a safe. It's a hollow book. I'm like, well, what's

00:12:48.460 in it? She, he goes, well, there's old credit cards from 30 years ago. There's some cash and

00:12:54.680 there's a note. I go, well, what does the note say? He, it says, um, there's a combination to

00:13:00.760 a safe. Here's the address. If anything happens to me, get all the contents out of it. You're

00:13:05.040 the only one that has this note.

00:13:07.360 I'm like, my brother's like,

00:13:09.600 I think mom left us Apple stock at a dollar.

00:13:12.600 Like I'm freaking out.

00:13:14.420 I go, what's the address on the envelope?

00:13:17.140 So he gives me the address.

00:13:18.320 It's my summer home in Connecticut,

00:13:20.400 a home I've had for 30 years.

00:13:22.620 I'm happened to be going that coming weekend

00:13:25.060 for Labor Day or whatever.

00:13:26.680 I open up the safe and in the safe

00:13:29.420 is some miscellaneous things and this book.

00:13:31.560 Oh my God.

00:13:32.680 Is that insane?

00:13:33.680 that's insane insane any directions that any directions or uh inferred directions of what

00:13:40.600 you were supposed to do with this it was just this autobiography i mean there's other stuff

00:13:44.200 in the state but there's this autobiography that my my dad or my mom wanted to make sure that you

00:13:48.980 know we had continued being passed on and and the first line of it is you know my grandfather wrote

00:13:54.760 it he's like he says i wrote this autobiography i wrote this autobiography for no monetary gain

00:14:01.040 is for generations to come so they know our story and i love that you know because we always think

00:14:07.860 about everything about money money money and like nah man he wrote this i'm gonna give you guys like

00:14:13.960 the history of how i came up and and my whole journey it's 54 pages and it's a i'm assuming

00:14:19.980 it's a one of one it's a one-on-one for sure wow is it written in tight is it typed in height it 0.78

00:14:25.140 must have took him a fucking year to type it in english russian english english english got it 0.88

00:14:30.700 yeah that is would you ever publish it no because you didn't want it i don't know it's like it's 0.96

00:14:36.420 only and there's it's filled with life lessons like it's fucking nutso it's you've heard the 0.76

00:14:42.840 chaos now you can see it oh my gosh watch all your favorite podcasts from start to finish 0.96

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00:16:00.920 on the iHeartRadio app, Apple Pods, or wherever you get your podcasts.

00:16:04.660 Hey, what's up? I'm Tony Gonzalez.

00:16:06.120 And I'm October Gonzalez.

00:16:07.520 But you can call me Toby.

00:16:08.580 We want you to join us on our new podcast,

00:16:11.240 No Safe Words with October and Tony Gonzalez.

00:16:13.400 We get real about marriage, parenthood, sex, divorce,

00:16:17.140 and all the nitty-gritty stuff we all think about,

00:16:19.580 but just don't say out loud.

00:16:20.720 I hate that job.

00:16:21.560 You're probably just going to meet with some rich guy,

00:16:23.180 and he's going to whisk you away, and I'll never see you again.

00:16:25.380 would you say a d-list actor d i don't even know there's this thing as d no no no i mean like

00:16:35.100 i didn't get on the c-list like i'm not even average i'm not even passing i'm failing

00:16:38.520 listen to no safe words with october and tony gonzalez part of my culture podcast network

00:16:43.780 available on the iheart radio app apple podcast or wherever you get your podcast

00:16:49.340 filled with these life like subtle like life lessons it's wild so i mean jesse this i mean

00:16:56.960 it's in your blood you know partially yeah i mean it just i'm always reminded of that you know my

00:17:04.080 dad was like he was he was a pretty had a really interesting life too um grew up in brooklyn

00:17:10.500 you know um but what i love about the ultra running is i'm not a great athlete i'm i'm i like

00:17:17.360 playing sports, I'm competitive, but I went to watch a hundred mile run years ago. Like when

00:17:23.660 endurance running first started, I went to like one of the first ultra runs ever. And I'm looking

00:17:30.360 at the people finishing the race and they didn't look like they were insanely fit. You know, you

00:17:35.700 would think like a guy's going to run a hundred miles. He looks like, you know, Goggins or this,

00:17:39.960 but like most of the people that were finishing it were like, they weren't really athletic looking

00:17:44.500 or even that strong, what I realized was

00:17:46.800 what they did have was will.

00:17:49.640 And I'm like, man, I want to compete in this.

00:17:52.600 It takes away speed and it's just about will.

00:17:55.500 Let me test my will.

00:17:56.920 And that's how I got into the sport.

00:17:59.000 How much of your will was forged

00:18:00.460 by you living with David Goggins?

00:18:03.060 You know, that was an amazing chapter of my life.

00:18:06.320 I was already like in my forties at the time.

00:18:09.440 So I'd already gone through, you know,

00:18:11.720 businesses that work, businesses that fail.

00:18:13.440 So, but I learned so much from,

00:18:15.720 they always say like surround yourself

00:18:17.080 with like-minded people and I'm the opposite.

00:18:19.460 I like to surround myself with people

00:18:21.120 that I'm not like-minded, but have superpowers.

00:18:23.740 Like, you know, I lived on a monastery

00:18:25.640 with eight monks that had been there for 50 years

00:18:28.340 because I wanted to get, you know,

00:18:30.100 again, part of being an entrepreneur

00:18:31.640 is figuring out how to get from A to B the fastest.

00:18:34.120 You're in that game with prime.

00:18:35.500 You've been in that game, you know, your whole life.

00:18:37.480 Like how do we speed up the process, you know?

00:18:39.960 And I was the same way with my spirituality, man.

00:18:43.060 i'm like i've invested so much in fitness but like my spiritual side is like it needs some work

00:18:47.780 who are the masters monks i'm gonna go live with where'd you where'd you go i went just south of

00:18:52.340 canada to a little monastery called new ski how long i was there for 17 days uh turned everything

00:18:59.400 off no phone yeah everything off uh it was in it was really what was what was it what did an average

00:19:05.580 day look like how did an average day there compared to an average day with goggins

00:19:09.920 very different you know the goggins thing was like i was in a rut and i wanted to

00:19:16.840 break out of it like mentally and first of all at the time that i met goggins no one you know

00:19:22.120 he wasn't on there was no social he was still in the in the military and um i just wanted some of

00:19:28.000 whatever he had i saw him run a hundred mile race that's how we met i wanted whatever he had the

00:19:33.640 secret sauce that made a guy like that with he was big at the time i wanted that to rub off on me

00:19:38.780 So I asked him to come stay with my family and I.

00:19:42.500 And I got so much out of that.

00:19:45.380 The monks thing was like completely different

00:19:47.880 because I was shut down from the world.

00:19:50.220 Like if there was, like, I wouldn't know if COVID happened,

00:19:52.380 if there was an invasion, if there was, you know, anything.

00:19:56.040 So that freaked me out.

00:19:58.180 And I started thinking like,

00:19:59.480 what if I come home and my kids don't like me?

00:20:01.360 You know, like you start to get these insane thoughts.

00:20:05.040 But what my biggest takeaway from it

00:20:07.040 was my relationship with time.

00:20:08.780 And, you know, when we think about relationships

00:20:10.900 in terms of people,

00:20:11.940 how your relationship with your brother, your parents,

00:20:13.840 you know, but we don't really think about

00:20:16.700 our relationship with money, which is really important

00:20:19.420 and our relationship with time,

00:20:21.440 which is equally as important

00:20:23.040 because being time rich, I'm very time rich right now.

00:20:28.320 And that's like amazing.

00:20:30.900 You mean freedom of-

00:20:31.800 Freedom, like time rich.

00:20:33.140 Like I can spend time with my kids.

00:20:34.780 I can, yeah, I can go for a run.

00:20:36.420 I can make my own schedule.

00:20:37.640 I just had 10 friends meet me in Clearwater.

00:20:40.720 I'm taking 12 friends to Finland to a sauna tour this month.

00:20:44.520 I want to talk about that after.

00:20:45.600 Yeah, but that's really important.

00:20:48.680 So your relationship with time.

00:20:50.540 And it's funny because you say money too.

00:20:52.680 There's a very direct correlation between the two of them.

00:20:55.020 Very, very.

00:20:56.940 So yeah, so I mean, that was a big takeaway for me

00:21:00.640 is like how I viewed time at the monastery.

00:21:03.220 Just, I want to let you keep going,

00:21:04.500 but you've obviously been so good at time management and you have one of the your big

00:21:09.640 ass calendars actually in the background yeah sitting over there oh yeah so uh when i told

00:21:14.280 my brother i was going to dinner with you and i was like you got to look this guy up on instagram 0.97

00:21:18.740 he had already ordered a big ass calendar and didn't even know that you were the guy who made

00:21:23.880 it it's insane man i saw it in the doc yeah yeah yeah yeah freaked out yeah yeah yeah i love it

00:21:28.840 He's super regimented like you are with time.

00:21:32.960 And it sounds like this was a manifestation

00:21:35.840 or at least a creation from that learning.

00:21:39.440 100%, like 100%.

00:21:41.520 It just, you guys will see, man.

00:21:44.420 How old are you?

00:21:45.160 29.

00:21:45.600 How old are you?

00:21:46.380 40.

00:21:47.060 So you'll see as you get older,

00:21:48.820 like there's a big difference

00:21:50.340 in where you guys are on your journey, by the way.

00:21:52.780 You know, and it'll really hit 10 years from now

00:21:55.920 when you're 40 and you're 50.

00:21:57.480 you're gonna it's like you know 50 or 20 away from 70 everything flips mentally um but uh it's

00:22:05.560 hard to create newness man you know especially now with the newborn and yeah you know like

00:22:11.020 your routine changes and like where does newness come from well and and when you're and when you're

00:22:16.180 the hard thing that i've always thought about it too is when you're successful it breeds comfort

00:22:21.100 and comfort is such a is such a disastrous thing like it's like you know you think back to times

00:22:26.640 like i think back to times as an addict or whenever you know living on the streets whatever

00:22:30.320 and think about how welcome the idea of comfort was your whole life you're like oh someday i'll

00:22:35.040 you know i'll have this house and i'll be able to just coast you know and i'll be comfortable and

00:22:39.020 now like i try to fight comfort off as much as possible because it's so it's it's the uh the

00:22:45.940 antithesis of evolution for the human spirit and human condition like it's an enemy a lot of times

00:22:51.880 in many ways yeah in many ways yeah i'm super fascinated by your ability to to keep thriving

00:22:58.000 and conquering or whatever word you want to use um that fuels your drive given that you do like

00:23:04.900 kind of have you know everything anyone could ever ask for and and i feel i felt it in my own life

00:23:10.780 you get comfortable it's kind of like i well i'm i'm good i want to maybe take a break for a sec

00:23:15.760 for me it's pretty simple i mean like you know again i lost both my parents so like i've seen

00:23:20.460 I've seen a different side of life lately that I didn't see, but listen, man, I don't,

00:23:26.760 this goes for, I'm sure all of us.

00:23:28.380 We don't want to be at the end of the journey and be like, yes, I was the 80% version of

00:23:33.760 myself.

00:23:34.500 Like, I don't want to be a B minus.

00:23:36.520 So even though you get a win at 29, at 40, I sold my first company when I was 27, had

00:23:43.260 some wins, had some egg on my face.

00:23:44.840 and now i'm 56 like i i like i don't want to i feel like i have so much more in me you know

00:23:52.120 what i mean so i don't want to like have regrets that i didn't run that race yeah i didn't do that

00:23:56.280 by the way you guys might see my jesse cup i see you're looking at my my wife made uh everybody in

00:24:00.740 my family get cups with their names on so we know who leaves shit like when they should be right so 0.87

00:24:06.860 this is the jesse cup so this is what you guys are looking forward to i love what you're saying 0.85

00:24:11.700 about the 80% and thinking about that, that the curiosity for me sometimes is, uh, not

00:24:18.360 how I'm doing in the race, but what race am I running? Like, it's like such a, it's, it's such

00:24:24.920 a subjective thing. We talk about business for me. I think I like to travel. I like to experience

00:24:30.940 things. And then I, I oftentimes wonder about what am I, what am I neglecting in order to do

00:24:37.720 everything in that realm so how have you been able to balance all of the things the business

00:24:43.360 the family the personal pursuits the marathons all of that these are good questions man so for me

00:24:49.200 what i do is i like to put things in buckets this works really well for me so for example and i do

00:24:54.560 it annually so for example i have an adventure bucket like i want we talk about being time you

00:25:00.480 know time rich i want to be adventure rich there's certain buckets i want to be rich in socially

00:25:05.360 friends health you know so i have the different buckets i have eight you know and you make the

00:25:11.560 buckets that are important to you and i write down like what i want to accomplish in each of

00:25:16.420 those buckets each year and then i backtrack it in but um it's really important everyone has

00:25:22.640 different definitions of success and that's a really good place to start like what's your

00:25:27.040 definition of success for some people it's like oh man i want to be a millionaire before i'm 28

00:25:30.700 or I want to do this or whatever.

00:25:32.420 But to me, one of my definitions

00:25:34.160 is being the best that I can be

00:25:37.080 in the buckets that matter the most.

00:25:39.580 So for me, like family, really important to me.

00:25:42.700 You know, business, really important to me.

00:25:47.620 You know, friends, really, you pick those buckets

00:25:50.260 and then you say like, that's really one.

00:25:52.680 And then by the way, it also, by doing that,

00:25:54.920 it gives you permission to say no.

00:25:57.540 Like Logan, your biggest enemy right now,

00:26:00.820 I don't know you that well,

00:26:01.980 but I know like you got, we talked,

00:26:03.400 like you got a lot of,

00:26:04.140 you have a lot of ideas in your top desk drawer

00:26:07.760 that you know you have a lot of opportunities now.

00:26:11.080 And you too, man,

00:26:11.960 the biggest distraction for young entrepreneurs

00:26:14.100 is distraction.

00:26:16.140 That's the biggest enemy, it's distraction.

00:26:18.220 It's like saying yes to too many things

00:26:20.100 and spreading your time out all over the place

00:26:24.620 instead of focusing on the things

00:26:26.380 that move the needle the most.

00:26:27.940 It's so funny you say that because I'm like in the-

00:26:30.280 Am I right?

00:26:30.900 I'm in the midst of this like kind of exact conversation.

00:26:33.720 Like at the moment, dude, I'm filled with ideas.

00:26:36.920 And I'm sure you were at 29,

00:26:39.400 you probably had a similar feeling.

00:26:40.760 Like, I do feel like I have the bandwidth.

00:26:43.500 Do I not?

00:26:44.900 I think you have the bandwidth if you hire great,

00:26:47.180 you know, if you can hire your weaknesses

00:26:48.780 and build around it.

00:26:50.200 I'm not a great hire.

00:26:52.060 But it's not even that, man.

00:26:53.240 Even with it, when you have multiple things going on,

00:26:55.920 Let's say that, I'm not saying not to do it.

00:26:58.920 I'm just saying, and I'm not saying

00:27:00.040 that you shouldn't be having different businesses.

00:27:02.160 I'm just saying distractions come in a lot of different ways.

00:27:05.180 And they come from people requesting time.

00:27:08.380 Let me give you a simple example.

00:27:10.640 There's something called, so let's say someone said,

00:27:12.520 oh, look, I mean, and it's hard for me to say this

00:27:15.720 because a lot of people when I was coming up gave me time.

00:27:19.420 So I try to give my time as well, but it's different now

00:27:22.940 because you're getting bombarded with requests

00:27:24.660 from DM, texts, emails.

00:27:26.580 Like when I was growing, you had to like find me

00:27:28.560 if you wanted to like, you know what I mean? 0.98

00:27:29.940 Like you had to like fucking find me somewhere. 0.97

00:27:32.440 If I wanted a meeting, I'd stand in front of someone's office 0.99

00:27:35.560 until they walked out and be like,

00:27:37.400 walk with them to the elevator.

00:27:38.660 That was my meet.

00:27:39.400 Like it was hard.

00:27:40.680 Now there's this, you're getting bombarded

00:27:42.400 for your time and stuff like this.

00:27:46.500 What was I saying?

00:27:47.280 What was I talking about?

00:27:47.940 I think you were telling me,

00:27:48.640 you're giving me some very specific life advice.

00:27:50.680 How to say no to distractions.

00:27:53.580 Oh yeah.

00:27:53.840 So someone says to you, Logan, you know, like, hey man, can I get 15 minutes of your time? 0.99

00:27:58.000 And like, you don't want to be a jerk, you know? 0.99

00:27:59.720 So like, sometimes you'll just be like, yes. 0.99

00:28:01.420 And then you'll have a meeting with them or whatever.

00:28:03.540 And I'm not saying don't take meetings, but 15 minutes a day, there's something called

00:28:08.140 the rule of a hundred.

00:28:09.020 You guys know what it is?

00:28:10.320 So the rule of a hundred, you can Google it.

00:28:12.360 It states that if you, if you spend 15 to 18 minutes a day, that's 109 hours a year.

00:28:18.520 Rule of a hundred is a hundred hours.

00:28:20.000 So 18 minutes a day is 109 hours, something like that a year.

00:28:24.820 If you spend 15 to 18 minutes a day on any one discipline, 1.00

00:28:29.560 I don't, you want to learn the fucking violin, 0.98

00:28:31.580 whatever you want to fence, you want to be karate, whatever, 0.99

00:28:36.240 you'll be better than 95% of the world's population.

00:28:39.680 So if my kids spend 15 minutes a day this year playing,

00:28:44.000 you know, mastering chess,

00:28:46.640 and then 15 minutes every day next year,

00:28:49.120 you know um being a ballerina whatever they'll be jason born too but i'm creating jason born's

00:28:56.740 a theme here but my point is like don't be casual with your time man don't be casual with your time

00:29:02.880 like you know that cumulatively those that time that you put out can really move the needle in

00:29:08.980 coming up with an idea or launching a business especially when you're when you're young so do

00:29:14.340 you not relax every now and then watch a movie i do i do and i'm super spontaneous but i also plan

00:29:22.720 out the the things that i want to accomplish and put them on my calendar and and have a plan

00:29:28.660 is there a whole year on that calendar for 2025 yeah i see is that is there a lot of skiing stuff

00:29:34.480 on there yeah whistler yeah there's a lot of skiing a lot of races and i color coordinate it

00:29:39.460 It might look complicated, but it's actually very simple.

00:29:42.320 When did you do this?

00:29:43.740 And how close will you actually stick to this plan?

00:29:46.780 Oh, no.

00:29:47.240 So what I do is I sell this big-ass calendar.

00:29:50.560 It's all 365 days on the year.

00:29:52.720 Yeah.

00:29:53.120 And then I put down the races that I have, the trips that I have, big school events on

00:30:00.420 the calendar first, the things that are important to me first, because most people, their calendars

00:30:06.560 fill up with other people's requests for time,

00:30:08.960 Zoom calls, weddings, meetings, appointments.

00:30:10.900 And you have very little to show for it

00:30:13.140 because you run out of calendar dates and time.

00:30:15.920 And I flipped that model upside down.

00:30:18.020 I aggressively plan what I wanna do first.

00:30:20.840 So now I have permission to say, no, I can't do that.

00:30:23.680 I'm going to Finland.

00:30:24.460 I can't do that.

00:30:25.380 I'm taking my kids skiing.

00:30:27.160 So my year's mapped out

00:30:28.980 and all I have to do is follow the script.

00:30:31.260 Now, I'm a little bit older than you guys

00:30:33.240 and I'm not working as the same hours and stuff

00:30:35.880 that you guys are.

00:30:36.880 So everyone's system looks a little bit differently,

00:30:40.100 but yeah.

00:30:40.660 And the backbone of that are two very simple,

00:30:43.540 three very simple things.

00:30:45.160 One, there's an old Japanese ritual called the Misogi.

00:30:48.220 I love this of yours.

00:30:49.940 Yeah, and the notion around it is

00:30:51.460 you do one big year defining thing every year.

00:30:54.780 So like you should have something to show

00:30:56.740 for your hard work at the end of 2025, you know?

00:31:00.240 And you've been doing this.

00:31:01.320 I mean, you have a million big events

00:31:03.040 that you've done, fights and this and that,

00:31:04.980 launching companies i don't know you as well my sorry i apologize i haven't done anything okay

00:31:09.080 that's cool no i'm just kidding no i mean look you very different very different lives very

00:31:13.880 different lives but what year did you launch the podcast 2018 okay so boom 2018 i launched a

00:31:19.720 podcast 2019 so every year you want to have one big year defining thing and i can go back

00:31:26.020 years and and and you know identify what that was so i do that every year and i put it on the

00:31:31.060 calendar the second thing is every eight weeks i take a day and do something i normal i call this

00:31:37.160 kevin's rule named after my friend kevin you've heard the chaos now you can see it

00:31:42.100 watch all your favorite podcasts from start to finish right inside the free i heard radio app

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00:32:26.100 trending music

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00:32:36.260 we just had or the food we just

00:32:38.260 say that is surprisingly delicious

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00:32:42.140 gala and the looks that they wore are they

00:32:44.100 awesome are they trendy come find

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00:32:56.260 from Will Ferrell's Big Money Players Network

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00:33:00.180 or wherever you get your podcasts.

00:33:24.260 Oh, this is awkward.

00:33:25.680 Would you say a D-list actor?

00:33:27.500 D?

00:33:29.460 I don't even know there's such a thing as D.

00:33:31.300 No, no, no.

00:33:31.940 I mean, like.

00:33:32.480 I can't even get on the C-list.

00:33:33.400 Like, I'm not even average.

00:33:34.260 I'm not even passing.

00:33:35.220 I'm failing.

00:33:36.060 Listen to No Safe Words with October and Tony Gonzalez, part of My Cultura Podcast Network.

00:33:41.420 Available on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

00:33:47.440 ...who taught me it, and I do something I normally wouldn't have done, like a mini-adventure.

00:33:51.400 For example, instead of like watching the Georgia football game, I'll take my kids fishing.

00:33:55.760 I'll sign up for a 5K.

00:33:57.240 I'll visit my college roommate.

00:33:58.780 Here's why it's important.

00:34:00.120 You're 40.

00:34:00.780 Let's say you're 40, roughly.

00:34:02.280 Let's say you live to be 90, you know, 90, 50 more years.

00:34:06.680 Hopefully you might, you might've won 20 on, you might've won 20 in you, but let's say

00:34:10.220 you go 90.

00:34:11.060 Yep.

00:34:11.560 That's 50.

00:34:12.300 If you do those two things, you have 50 year defining things on your life resume and you'll

00:34:18.120 have 350 times six mini adventures 300 mini adventures 50 year defining things in 300 mini

00:34:26.300 adventures is an incredible life man do you remember earlier we talked about the direct

00:34:30.720 correlation of this ability to plan from a time rich standpoint and money this seems like an

00:34:38.180 activity that would only work for people like us and uh and i'll tell you why you you already know

00:34:43.480 what i'm about to say here most people we're having a conversation that is the polar opposite

00:34:48.520 of the majority of people in this world and i want to talk about maybe how we fit this into

00:34:53.300 their lives as well because i always try to think about the audience as we do these podcasts but

00:34:56.720 like you're you're there's one thing you also haven't mentioned and that has been because i

00:35:02.220 know you don't do it and that is doom scrolling like the the average person is waking up their

00:35:07.740 their their their minds their eyes their brain their heart is focused on getting through the

00:35:12.620 next hour of their lives so some some people's purviews are a little bit bigger and that some

00:35:16.500 are even smaller they just wake up they get on their phone and they just start scrolling right

00:35:20.320 so i so like i love this conversation but i guess my question for you is like where's the first step

00:35:26.820 to getting to a point where you can start to think about these things so i'm going to respectfully

00:35:30.980 disagree a little bit no that's good when i was 21 between the ages of like 18 19 to 22 23 i slept

00:35:38.780 on 18 couches 18 friends you know i always like tell the story i wasn't broke broke but like i

00:35:44.740 bounced around couch to couch i was still doing this i was still going to the coney island cold

00:35:50.340 plunge which was free i was still going to i was still going to events in new york city like

00:35:55.280 regularly i was still trying to like get out there and i was still working my ass off too

00:36:00.180 so you know but i was still like adventure rich at a young age at a really young age with nothing

00:36:06.180 I was going to all the New York City roadrunner races,

00:36:10.080 running the New York Marathon since I'm 23.

00:36:12.320 So I've been doing all that stuff.

00:36:14.240 And I think that, I honestly think it had the biggest impact

00:36:17.360 on my entrepreneurial journey.

00:36:18.960 And I'm gonna tell you why.

00:36:20.280 I got a 980 on my SAT.

00:36:22.520 I was never the smartest in the room,

00:36:24.460 but I was super interesting

00:36:25.800 because I had all these experiences.

00:36:28.160 So true, so true.

00:36:28.980 And people were like, man, I wanna do that.

00:36:31.960 I'm working my, I'm on Wall Street, blah, blah, blah.

00:36:33.720 People were making 500 grand

00:36:35.480 and i was making i made thirty thousand dollars till i was 27 years old and i was like i felt

00:36:40.360 like my life was i felt like i was living like a billionaire you know that that is so relatable

00:36:46.400 what you just like like life experience and like rich life experience and the things that you go

00:36:52.420 through make you who you are to a point that bro you could so many so many people kids watching

00:36:58.020 this or younger people watching this or think about everything through the lens of like you

00:37:01.020 said earlier through net worth how much you're making per year but bro i'll walk into rooms

00:37:06.020 sometimes and just rip the rooms apart just by way of past experience stories like all the time

00:37:11.360 going through hell on earth trips to finland which i once again want to get to because it sounds like

00:37:15.640 that's your year to find defining thing but that is a really good note like what are you filling

00:37:20.360 your life with from an experiential standpoint they always say the more you experience the more

00:37:24.120 you have to offer it's like the more empathy you have the more you can offer people you know i'm

00:37:29.420 only sitting here like sharing stuff that that that i've experienced i'm talking about stuff

00:37:34.560 that's based on whatever you guys want to talk about i'm not going to talk about theory i'm just

00:37:40.240 going to answer it based on best practices for me that's the best practice for me that works my wife

00:37:47.220 and i even our chill like we we use that system and it works well well okay but you and your wife

00:37:53.740 are two for two essentially and and your kids i mean the trajectory seems pretty bright you know

00:38:00.180 um i know the ones a beast football player like i've seen your kids they're like they're like

00:38:05.220 wise beyond their years they're like young kids but they act like adults and i assume it's partially

00:38:10.480 because of the just they're really worldly they're well-traveled they're respectful um they have

00:38:15.720 manners and on this experience no because i i too agree like i i joke sometimes i feel like i've

00:38:22.340 lived like 10 lifetimes i'm 29 it's just because like i'm just always like doing stuff talking to

00:38:26.640 people traveling whatever and i i think it's great um but at one point like i was a bookworm i was i

00:38:31.860 was i was studying really hard in college i i completed my first year and i really liked school

00:38:37.580 i just made the the jump at one point um to go pursue media because truthfully it was just more

00:38:43.040 fun and and i was i was making money at the time but um i i'm interested to hear takes on

00:38:48.600 take on college in general because if you're if you if you are a hustler or a do or a thinker

00:38:56.160 creative like whatever it is i often think that like for a specific type of person even though

00:39:03.540 there's the social pressure and sometimes from people's parents of going to college going out

00:39:08.760 and taking those four years in your early 20s to go just to just go just like travel meet people

00:39:13.800 whatever can yield something far greater than four years of a curriculum. Like, do you think

00:39:21.840 your kids will go to college? It's funny because I talked to them about that. We were talking

00:39:26.620 about this at dinner last night, literally. It's up to them. I hope they do. I hope they do. But

00:39:33.080 I think it's an individual decision based on the kid and the family and the time in the life or

00:39:39.000 whatever, there were a lot of advantages for me to go to school. One was just like the habits that

00:39:44.440 I picked up. Now I know like drinking this, that I'm not talking about, I'm talking about like

00:39:47.880 the routine of getting up, going to school. Like there was a, there was a certain responsibility

00:39:52.420 and independence that I needed at that time in my life before I could go into the world. I needed

00:39:57.840 that minor league before I went to the major league. I personally needed that. And my mom

00:40:05.100 gave me great advice the day i went to school she said try everything meet everybody go to every

00:40:09.760 lecture go to every class sign up for every intramural sport go you know pledge everything 0.98

00:40:14.320 you were doing the same thing even in school yeah i was doing the same shit okay okay yeah 0.97

00:40:17.820 but my kids i don't know man you know i don't i really it i got a white a ways to see but i hope 0.97

00:40:24.280 they do how old are they 15 10 10 and and 9 the gangsters what about what about the the because i

00:40:32.860 i want to talk about this at some point what about the community aspect of college right

00:40:36.640 like the people that you meet the friends that you make there because i feel like every year we

00:40:43.120 move further and further into silos because of social media and it's like how do we continue

00:40:48.440 to grasp the things that used to build community for the eternity before social media right like

00:40:54.540 for the time before people would just spend time in these shells and group think into

00:40:59.960 non-existence I'll tell you one thing just to go back to the thing about college you know for me

00:41:06.040 like managing my bank account and living on my own budget and all that stuff was interesting and

00:41:12.960 like just that kind of independence but here's the thing the one thing that I got out of college

00:41:18.320 that completely changed the trajectory of my life and I only got it because I went to school

00:41:23.900 was, you know, I had one,

00:41:27.600 I needed three credits left to graduate or whatever.

00:41:31.300 And someone had told me,

00:41:33.220 man, take the public speaking class.

00:41:35.040 It's a throwaway class.

00:41:36.200 It's so easy.

00:41:37.920 So I'm like, really public speaking? 1.00

00:41:39.580 They're like, yeah, it's a fucking joke. 0.99

00:41:40.940 Just go take it. 0.99

00:41:42.080 So I signed up for the public speaking class.

00:41:44.440 I walk in there and the first day,

00:41:46.440 my professor, Barbara Davis, that was her name, 0.95

00:41:49.680 comes in and she gave a little talk.

00:41:52.460 and I was like, this is unbelievable.

00:41:56.100 This is the only class I need.

00:41:57.980 This isn't a throwaway class.

00:42:00.140 This is the class.

00:42:02.140 And she gave me these four principles

00:42:05.060 about public speaking and walked me through

00:42:07.440 because everything is public speaking,

00:42:09.100 sales, interviews, communication with your team,

00:42:12.220 building a culture, everything.

00:42:14.640 And now I speak almost like that's what I do.

00:42:17.780 I love it.

00:42:18.820 And that class, how to write

00:42:22.120 and how to speak, how to write an email,

00:42:24.760 how it was so important to me in everything that I did.

00:42:28.740 And because I was a 980 on my SAT guy,

00:42:31.560 I remember I sold my first company.

00:42:33.260 It was called Alphabet City with my partner

00:42:35.180 to a company called SFX.

00:42:36.660 I sold it, I was like 26 or 27

00:42:38.840 and we sold it for $16 million in cash and stock.

00:42:43.720 And it was part of a roll-up that this company, SFX,

00:42:46.580 this guy, Bob Silliman, the master of all masters,

00:42:49.700 bought 80 companies.

00:42:50.700 we were the smallest of 80 he brings all 80 people into the you know room like once a year 0.77

00:42:55.960 for the meeting i'm the dumbest in the room he's going around the room and people are chiming in

00:43:02.180 about what sfs can do whatever and i realized like the only way i can survive in this new like 0.88

00:43:08.100 you know um roll up that he's done in this whole environment is to tell stories that are funny 0.78

00:43:14.400 like because i'm not gonna fucking i can't contribute anything so i started like literally 0.86

00:43:20.100 that's how like that was my like defense mechanism and um storytelling is important man and and and 0.91

00:43:27.100 it got me i kept like moving up you know like man jesse's interesting jesse's funny like kept jesse

00:43:33.460 tell like you know and um it's really important so that was the one big thing that i i really learned

00:43:38.720 other than the relationships was this public speaking class and i'll just share this for the

00:43:43.320 people that are listening my public speak uh public speaking lady she said professor said

00:43:49.240 to do these four things

00:43:50.480 and I still use the same formula

00:43:51.940 50 years later, 30 years later.

00:43:55.740 She said, you always want to tell,

00:43:57.760 you always want to have an icebreaker.

00:43:59.400 You want to open up with something funny,

00:44:00.960 even like, hey, team meeting.

00:44:03.040 Hey, Prime, you know,

00:44:03.940 like you never believed this man.

00:44:05.140 I was at this guy's house. 1.00

00:44:05.960 Fucking they left the thing out. 0.99

00:44:06.880 I got frost bright in Atlanta, hot Atlanta, something. 0.99

00:44:10.180 Two, you want to tell the audience

00:44:11.720 what it is you're going to talk about

00:44:12.960 because people want to follow along.

00:44:14.480 Even on a sales call,

00:44:15.500 like this is what I'm going to talk about today.

00:44:16.760 um three is you want to deliver on that promise whatever you tell them you're going to talk about

00:44:22.400 you want to deliver on it and you want to lead people with takeaways actionable takeaways and

00:44:26.700 i followed that that script for we're following that same script on this podcast literally man

00:44:31.220 i started with that joke you rolled out who no it's a master class oh we went to that class yeah

00:44:37.680 i love it you guys are both really good speakers anyway thank you i think i think storytelling is

00:44:42.600 really underrated i think it's a really powerful skill to have because you're right like man

00:44:46.680 if you can captivate people i always say this like for me attention is is a currency and a great way

00:44:54.760 to get attention is just be captivating tell a good story be entertaining like like like magnetic

00:45:02.120 yeah sometimes shock people we you know we shock people um something about you jesse uh uh is that

00:45:08.620 i've noticed you you you have what appears to be like models for how you live your life

00:45:14.840 and you you're really good at sticking to them discipline um like like i know you you only eat

00:45:21.840 fruit until like noon yeah and you've been doing this for decades yeah you obviously have this

00:45:29.900 running regiment and this sauna cold you're a sauna freak um how important is it to you to like

00:45:38.840 are you like intentionally sticking to these things like a religion so well today i'm on a

00:45:44.780 24-hour fast i'm fast i saw that one day yeah so i got like five hours left um so when i had this

00:45:51.480 company called marquee jet it was a private jet company um we took it with with no aviation

00:45:56.760 experience we had no airplanes when we started it was just an idea we grew it to what did those

00:46:02.120 initial customers look i mean this is a whole nother podcast episode but we had this idea

00:46:08.400 everyone's just like an idea away from changing your life or a meeting away. We had an idea that

00:46:13.580 changed our life and we had the meeting that changed our life with the guy that could give

00:46:16.540 us the airplanes. But anyway, I was 28, 29 years old. We started this company. We grew it to six,

00:46:22.720 five, $6 billion in sales. We sold it to Buffett's, Berkshire Hathaway's, NetJets division.

00:46:28.180 I was 30 something years old and we flew the who's who of pop culture at the time.

00:46:32.680 the best athletes, the best entrepreneurs, the best CEOs, the best, you know, um, actors,

00:46:38.460 et cetera.

00:46:39.340 And as a young 30 year old kid, your age, basically every, I was obsessed with their

00:46:44.360 habits.

00:46:44.880 So I'm around these people at the airports and I'd ask them like, man, I didn't like

00:46:48.400 that on the plumbing supply.

00:46:49.480 How do you, how do you, where do you vacation?

00:46:51.700 What do you, how do you spend your time?

00:46:52.980 I would just, I was obsessed with their habits and as they would feed them to me and tell

00:46:57.320 me like, oh, I'll get up at three.

00:46:58.700 I read six newspapers.

00:46:59.740 I do this.

00:47:00.600 I would try them.

00:47:01.600 and some I would throw out and some would stick and throughout the last 20 30 years I'm a compilation

00:47:08.820 of the best habits from people even you know like yourselves like you know what do you tell me what

00:47:16.040 are you guys and so I heard about fasting I fast and I try it if it works and I like it I keep them

00:47:21.820 if not I move on what are some of the specific habits that you remember picking up from like

00:47:27.060 certain people like are there any that stand out oh my god uh so many um the one one guy i asked

00:47:36.240 him i remember specifically asking him um he had made a lot of money he was uber wealthy beyond

00:47:42.380 wealthy and i asked him literally how he lived rich and i asked him like you know what does your

00:47:48.540 day look like walk me through your day and first he told me that he had all this gold buried in 0.97

00:47:52.940 his back he told me all this shit but one thing he said he's like i spend three hours a day 0.98

00:47:57.940 cumulatively for myself and i was like three i could do that what are you talking about what 0.99

00:48:03.900 do you mean what does that look like he's like well you know like i wake up and i spend about

00:48:07.500 30 minutes just reading the paper i take a sauna every day for about 30 minutes i'll go for like

00:48:12.100 a walk for an hour and i usually read so cumulatively i try to have three hours a day

00:48:17.080 and I was like, what is, he's like, I'm like, why?

00:48:20.560 He's like, I show up better at work.

00:48:22.220 I don't resent my boss or my partner for taking away my time.

00:48:26.360 If I do things and I check the Logan box

00:48:28.400 or check the mic box, I then have time for my wife

00:48:31.300 if she wants, and I was like, he's like, try it.

00:48:33.880 So I started like carving out specifically time

00:48:36.620 in the day for me.

00:48:37.580 Now I know that sounds insane.

00:48:38.740 Like how could you take three hours a day?

00:48:41.140 But even at 22, 23 years old, I realized I was doing it.

00:48:44.360 I was running an hour a day since I'm 21.

00:48:46.380 you know i've been doing saunas like forever 30 40 minutes a day so cumulatively if you could

00:48:52.140 take time for yourself i think it's super important especially if you have a family

00:48:56.620 because you don't want to resent your partner for like if sarah was like you can't run you can't

00:49:02.220 i'd be mad at her you know but if she's like yeah go ahead and do that sweetie then later on we got

00:49:06.720 to go take the i'm like fine okay what about this um you're obviously a super curious person 0.96

00:49:13.180 uh social person and you try a lot of shit you do a lot of shit i i love that theory by the way 0.79

00:49:19.540 do more is it was something i've always said but um in order to do that there's a lot of change 0.98

00:49:27.200 and change is hard for a lot of people they might not want to try this new routine because it's

00:49:31.520 like uncomfortable at first and like there's a you know 30 days to form a habit 90 days to form

00:49:36.120 a behavior um in the first couple weeks a thing that you're trying might might might feel like

00:49:42.160 really difficult right for for those who are are are they're comfortable and they're they're

00:49:47.820 solid they have a solid foundation but are struggling with the idea of implementing some

00:49:53.240 sort of change do you have any advice on how to overcome that yeah and let me just go back to

00:49:59.180 another one real quick and i'm going to answer that sure another really good strategy and tip

00:50:03.200 and habit that i picked up is that most of the people that i met like there's certain

00:50:07.700 themes throughout the people that were flying with us that were uber successful.

00:50:14.300 You know, obviously a lot of them were risk takers, but when it comes to habits and routines,

00:50:18.380 which are the most important things, we're all a product of winning habits,

00:50:22.900 winning routines, and winning mindset. That's the three most important things, in my opinion,

00:50:28.480 winning routines, winning habits, and a winning mindset. And one of the common themes where a lot

00:50:34.680 of the people that i ask like how do you start they start their day the night before they make

00:50:39.580 a list of what they have to do they don't wake up and wing it you know how am i going to do today

00:50:44.380 they they would take a version of like here's my day tomorrow eight o'clock i'm here i'm gonna

00:50:48.440 work out nine o'clock and they just follow the script they're very efficient they're creating

00:50:52.600 efficiencies and you know that became really because i was winging it for a long time does

00:50:57.240 that work everywhere is that or is that focused mainly on business people because i could see a

00:51:02.120 world where that wouldn't work for creatives i i struggle with it do you know what i'm saying

00:51:05.800 yeah because like i wrote a book i know you wrote a book i wrote a book i would if i said tomorrow

00:51:10.880 i'm gonna wake up at 10 a.m and write at 10 a.m i may feel mentally like yo i want to go cycle

00:51:15.920 and i'm gonna write at 6 p.m instead right but here's a better way to do it yeah so instead of

00:51:20.900 doing it day by day if for a creative because i'm i too like i'm creative i'm writing two books right

00:51:26.260 now amazing so instead of saying i'm gonna write you know 10 pages a day i just say i take a weak

00:51:31.340 approach it's like i'm trying to write 50 pages this week so if i miss a day or i don't feel it

00:51:36.240 whatever i'm not setting myself up for failure now i'm like oh no problem just broaden yeah

00:51:41.540 broaden i'll make it up tomorrow or the next day and it gives me more flexibility because you want

00:51:45.420 to set yourself up for success so um back to your your question which is overcoming the fear of

00:51:51.300 change even even even even minute change at adding an hour for yourself if that's like something you

00:51:56.900 haven't been doing if you're like a family man and you just want like i think distraction is one

00:52:02.340 of the things that i said was one of was one of the um enemies to success for you potentially and

00:52:08.280 i would say routine and this is going to sound crazy could also be an enemy and and because um

00:52:15.400 routines are great and i have a lot of routines but they can also be a rut like you can't get

00:52:20.380 better doing the same thing every single day and i think that as you evolve like you have a child

00:52:25.940 like your life look at your life 24 months ago to where it is today it's like completely different

00:52:32.500 man your life at 40 to 45 is gonna look way different for you man i don't know i i have i

00:52:39.860 have found a bit of a routine it will and routine is it is a is a issue but i really think your

00:52:45.560 first answer in a very different way is the issue that more people are facing the routine which is

00:52:49.840 distraction and it's this thing it is like in a horrible way but yeah go but just to finish

00:52:55.740 my thought so i think as like as you evolve as i've evolved i feel like my life and my has to

00:53:03.460 evolve too so you have to introduce like i was eating dinner at midnight man till i was 35 years

00:53:10.160 old that's crazy no because i was like working like an animal and like you know now i'm eating

00:53:14.900 dinner at six yeah yeah you know going to bed so like you might not like change but it's going to

00:53:21.800 come into your life and you're going to have to deal with it at some point have you been a person

00:53:27.580 who likes getting up early not really do you now get up early uh not like i'm not like a 4 a.m

00:53:34.800 kind of person still what time are you waking up i get up probably like 6 30 jesse is that early

00:53:40.020 dog i wake up at nine and i'm like struggling yes nine yes dude six days over yeah okay so

00:53:46.340 you gotta help me bro you gotta help me what time you go to bed midnight i need i need i need i need

00:53:52.340 eight to nine i need to minimum like eight if possible i got like seven last night so like

00:53:56.840 it varies but i'm a sleeper i'm a sleeper and currently um my fiance and i are like

00:54:03.660 like she gotta wake up and take care of the kid i'm trying to sleep because my immune system

00:54:08.100 sucks my body's recovering from the workout the day before right if i'm tired i'm not functioning

00:54:12.720 at 100 percent like like if you ever at one point in your life loved sleep and then now you got a

00:54:19.020 family you got to get up early and stuff is it like how how how to just go to bed earlier i mean

00:54:24.640 what i i went through that i have four kids and i remember having to get up in the middle of the

00:54:29.640 night and you know just all the time especially like my son let's say my son had a fever right

00:54:35.260 so now like i have a big day tomorrow i need nine out i need eight my nine but my son is a fever

00:54:40.680 like man that's what i signed up to do yeah i signed up for that like i don't have a choice

00:54:45.140 yeah so i don't there's no negotiating in that but for you at this stage i mean if nine hours and

00:54:50.680 we're getting up at nine o'clock it seems to be working for you so i mean i wouldn't unless there's

00:54:54.940 a problem i mean you're at you're you're operating at a super high level man thank you uh no you are

00:55:01.660 like we sat in puerto rico my wife and i left i'm like the world doesn't understand how like

00:55:07.380 they see a side of you you operate at an insanely high level man i got a good team and then i i also

00:55:13.960 found um if i'm up there's a good chance i'm working 90 of the day you're thinking 100 100

00:55:24.700 thinker but if i'm if i'm awake for like if i'm awake for what like 6 16 like 14 of them i'm i'm

00:55:31.900 being 100 efficient and like doing what i can to make it the most productive it can be um so yeah

00:55:39.180 i'm just how many hours sleep do you get probably similar to him i would say i would say i'm up at

00:55:45.480 around 8 30 uh or eight most days i i go to probably from like one to eight or eight 30 you

00:55:52.700 guys sleep through the night no problem no no i wake up a lot well that's do you use uh mouth

00:55:57.140 tape at all uh in camps i do i try yeah yeah and then the nose thing yeah the nose the nose thing

00:56:03.440 that i freaked out opens up your septum i love it i use this dream recovery mouth tape man oh

00:56:09.340 they're gonna make another ad off of this now i got oh they are early early oh really we had

00:56:14.320 holland on and and and we talked about it and they the company like turned it into like an ad

00:56:19.640 and they probably sold tens and tens of thousands of dollars well this isn't an ad but i do like it

00:56:25.840 um that is actually a question i had there just about sleep because uh uh maybe like eight years

00:56:32.000 ago a toxic hustle became something i became obsessed with i mean at the time i just thought

00:56:36.420 it was like hustle culture man i would i would sleep literally like four hours a night when i

00:56:40.780 was like daily vlogging i used to not i used to just like barely sleep because i thought it was

00:56:45.220 cool right and now i'm like i think i'm paying for it you know um do you prioritize sleep or

00:56:52.380 i guess now now it's it's it's a different part of your life but um were you on that toxic hustle

00:56:59.700 wave never no never never on that i was never on that i don't even like hearing it really

00:57:07.440 yeah man it's like everybody knows you got to work hard you know like that message is so played

00:57:12.880 out to me like of course you have to work so corny but i think the but people don't talk about

00:57:17.920 the other side of it, you know, like there's your life, there's your work resume and putting all

00:57:22.820 that energy into work. But then there's the other side of it, which needs the same amount, if not

00:57:27.140 more energy, which is your life side, your life resume and like building up that side and like

00:57:32.980 trips with your friends and your family and spending time with your kids. And like, you know,

00:57:36.780 I always say like in my talks, if you have a billion dollars, but your spirit zero, a billion

00:57:41.680 times zero, zero, you know? And the flip side of that is if you have $1, but your spirit's a

00:57:46.580 billion a dollar times a billion is a billion yeah and i think that um you know i i don't think

00:57:53.940 you have to to to burn yourself out like that and i think that you only you it's important in your

00:58:01.600 20s to be 20 to try things to go on adventures to meet people to go out you know like you don't

00:58:08.000 want to give up i wouldn't trade all the money in the world to give up my i love my 20s man

00:58:12.760 And your 20s are a time to like go out and, you know, try different things, see what you're good at.

00:58:18.140 And there are outliers, you know, you guys are unicorns, you know.

00:58:23.340 But for most people, they don't, you know. 0.97

00:58:26.680 And the other thing is you see people on Instagram in front of an airplane or doing this or in front of a fucking car or talking to like whatever. 0.97

00:58:35.780 Who the, who knows? 0.98

00:58:36.660 That's their story anyway.

00:58:38.460 Good for them.

00:58:39.880 Good for them.

00:58:41.060 That's not your story.

00:58:42.760 that like, don't, don't compare yourself to that. That's great. And you can inspire, but like,

00:58:48.280 don't compare yourself. You're never going to win the comparison game. You know what I mean?

00:58:53.280 You can want it, but I'm saying like, that's their journey, man. Good for them. You got to focus on,

00:58:58.440 that's not going to get you there by, you know, being pissed at someone that has that or whatever.

00:59:02.900 You can't chase other people's stuff. It's such good advice. It's such good advice. My brother

00:59:08.540 has always lived by that he's he's he's been running his own race and he's been his biggest

00:59:15.280 competitor just trying to one-up himself and man ever since i was young i always would use the

00:59:22.320 analogy that if i'm running on a track a hundred meter race i will always run faster if there's

00:59:28.580 someone next to me and not to say like i'm comparing myself but like the competition

00:59:35.420 motivates me and i've found that that has bled into comparison from time to time and when that

00:59:41.360 happens the joy of what i'm doing gets a little sucked out of it and john cena texted me once

00:59:48.060 and said comparison is the thief of joy and then he later expanded on it but it is uh that's a

00:59:54.980 that's a quote john cena was just using someone else's quote no he told me that oh any other

01:00:01.900 rips on john cena why don't you just no it's not anything else you got to say about john cena

01:00:06.300 you can't even see the guy um no but it is it is true it's just definitely true it's one of those

01:00:12.320 it's it's it's taken me like a decade to like i think understand that well especially too in a

01:00:18.640 world where you're comparing yourself to something that might not even be real some of these people

01:00:23.740 are taking pictures on private jet cutouts yeah exactly that's not that's i have it like a

01:00:28.500 different but yes i'm not talking about you specifically well social media has become a

01:00:31.580 highlight reel for for many people and you know i mean i think it's great it's fine i just don't

01:00:37.040 think it's like you don't do you think social media is great and fine i think there's elements

01:00:41.280 of it i get a lot of information i have a lot of mentors virtual mentors that i went to have had

01:00:46.820 i get i learn a lot quickly now that's a plus for me but there's a lot of negative on it too

01:00:53.320 and um which way which way it leans further for you do you think it's a do you think it's a net

01:00:59.560 positive or net negative for society and it's current it's current form i think it depends

01:01:04.700 on the user 100 it depends on the user you base your answer on the i feel like i'm giving a prompt

01:01:11.460 to uh no i like i need it i need a prompt i need a base base your answer on the average american

01:01:16.520 user negative agreed i was just talking about because a lot of people look at the average

01:01:23.080 age of the user yep too young to understand what they're consuming and you know and it could be

01:01:28.400 super dangerous but um yeah i mean are you on are you on x yeah not i mean my less than 10 minutes

01:01:37.880 i mean no does any of the do you understand the narrative there and what's happening there

01:01:42.440 all right well we don't have to get into it i want to ask about screen time and your kids

01:01:46.240 i have a daughter she's four months old bro i'm not give her three more months dude

01:01:51.940 it's it's no it's too early it's too early wait another month or two bro if my phone is out and

01:01:58.680 even just on like like there's here are the notes for this episode i'll just show like right here

01:02:04.160 if this is she it locks in the stairs the screen and if there's video on it just she's four months

01:02:11.720 old it it feels like a black mirror episode this four month old is drawn to this device all i see

01:02:18.660 it happening um screen time for children yeah it's really it's really concerning you want i mean for

01:02:25.180 us we try to delay as long as we can to give our kids screen time but like i have a 15 year old we

01:02:31.120 have a 15 year old son and our 10 year olds aren't on it nine year old daughter's not on no they

01:02:36.080 they're on like youtube and stuff but they're not like on social media i have a social media account

01:02:41.160 that I manage for my boys now and our daughter.

01:02:45.880 But really the reason I did that

01:02:47.580 is because it's a lot easier for me

01:02:49.320 to post football highlights or whatever

01:02:51.440 that my family can see

01:02:52.680 than sending it to everybody all the time.

01:02:55.940 But they don't really go on it.

01:02:57.840 They will though, they will though.

01:03:01.400 It certainly could be a tool if you use it properly.

01:03:05.660 I'm really strict on it as far as like with my kids.

01:03:10.720 my wife and i are are different have different do you ever do you ever feel yourself being pulled

01:03:15.900 into it too much or i do yeah for sure it's it's probably as someone who's experienced pretty much

01:03:21.620 every addiction on this planet and have fallen head over heels in love with everything it's it's

01:03:27.160 probably one of the hardest ones that i've ever dealt with yeah it's always there you don't have

01:03:32.120 to pay an exorbitant amount of money to have access to it it has it even has monetary and

01:03:38.600 business-based use cases which can play tricks on you oh wait i'm just doing this because i need 1.00

01:03:44.280 this information for my next podcast no you're not you've been you've been wasting your fucking 0.97

01:03:48.660 time this is something i've been talking about a lot lately with people and that it comes down to 0.92

01:03:54.460 this why conundrum why are you online right now as you watch this episode you're you're watching

01:04:00.580 an extremely valuable human and he's he's enriching your life he's teaching you but if

01:04:06.300 you turn when you turn this episode off and you you get back to your scrolling behavior why are

01:04:10.100 you there truthfully yeah what do you what are you spending your time and why are you spending

01:04:14.980 your time consuming this when you could be out especially when we talked about the 15 minutes

01:04:19.220 man imagine we took those 15 minutes and invested in in you know yeah how many books you read if

01:04:24.520 you read 18 minutes a day i think you read 20 books a year it's like it's crazy the um you know

01:04:30.420 one thing about the gambling i'll tell you i remember going back to sorry it's been no trust

01:04:35.400 me it's something i would love to talk i was a gambler and uh i remember at marquee jet because

01:04:41.420 i was making a lot of money there was a guy that was a recovering gambling a holic or whatever

01:04:46.180 and you know i was going crazy watching the football games like you know just atlas watching

01:04:52.080 games that i didn't even know people i didn't know one player on the university of hawaii and i like

01:04:55.960 you know it's like deciding if i'm going away for spring break or not but anyway he came over to me

01:05:01.760 He's like, it doesn't matter how much money,

01:05:03.860 how rich you are,

01:05:05.300 you never have enough money if you're a gambler.

01:05:07.660 And I was like, nah, I don't believe that.

01:05:10.760 He was like, oh no,

01:05:12.840 you will never have enough money

01:05:14.760 if you're addicted to gambling.

01:05:17.460 And yeah, and I just, I was gambling a lot heavy

01:05:21.040 and I just cold turkeyed it, man, when I got married.

01:05:24.460 So you just don't, you won't nothing.

01:05:26.680 I do fantasy football, but-

01:05:28.060 See, that's, I think there's a little bit of a,

01:05:30.620 and dude honestly like as i look through this pdf that i have here like we haven't talked hawks we

01:05:35.800 haven't talked jay-z we haven't talked 50 cent i like i would like to at least rapid fire a couple

01:05:40.100 of those i personally have found a disparity or like some sort of difference between casino

01:05:46.340 gambling and sports i just have like truthfully i agree it casino i can sit at a blackjack table

01:05:51.840 and lose my life and if sports wise like it for me it just first of all it can be somewhat skill

01:05:57.980 based it doesn't matter what the what the dealer is dealing you know what the player is doing you

01:06:02.900 have ideas there's competition and you see some of these skill based people actually end up net

01:06:07.440 profitable right but it just makes the game so exciting like you're rooting for someone

01:06:12.020 individually or you're rooting for a team that's where i'm not saying it's a healthy activity

01:06:16.600 always but it's it it certainly is not blackjack or or roulette in my in my eyes yeah i don't know

01:06:22.940 how you if you feel like they're the same i think they're both could be it depends on the on the

01:06:27.120 on the personality of the person but they both could be you can go down a rabbit hole quickly

01:06:31.860 yep you know you could you could it depends like you're limited you're limited in in casino betting

01:06:37.880 by your credit line or how much cash you have i guess it's the same in in with your it depends on

01:06:43.180 but you can you can go down a hole quick man jay-z hova blueprint times days eras most important

01:06:51.900 hip-hop artist in my lifetime what was your time like spent with him um you know informative

01:07:01.620 amazing you know jay and i shared yankee tickets when i was uh i had season tickets to the yankees

01:07:08.140 and um that's an interesting story no yeah it was insane story did you also like hustle your way

01:07:14.280 into the or are you like barely had money i had no money and i was at a meeting at the yankees

01:07:18.400 and the guy's like, I'm walking out.

01:07:20.340 I'm like, I'm so young, man.

01:07:22.120 And the guy's like, the marketing director's like,

01:07:24.520 hey, you know anyone that won

01:07:25.440 four front row tickets to the Yankees?

01:07:28.020 I'm like, what are you talking about?

01:07:29.380 He's like, we built 16 on the third baseline

01:07:32.860 for the World Series and 12 of them are sold.

01:07:35.280 We're gonna put these out on market, Nick.

01:07:37.060 Someone just dropped out and I don't know.

01:07:39.640 And I was like, how much are they?

01:07:41.600 He tells us how much they are.

01:07:42.640 They were like a thousand a seat.

01:07:44.420 There's four seats, there's 4,000 a game.

01:07:46.400 there's 80 home games you know that's like three hundred twenty thousand dollars i like

01:07:50.800 eight thousand dollars my bag again so i'm like well let me think about it i'll you know so we

01:07:56.600 we'll leave the meeting and my partner's like don't even think about it it's like

01:08:00.260 don't even think about it you're out of your mind so anyway we went back to the office and then i

01:08:05.000 called the the guy up at the yankees and i'm like we'll take them and um i went to jay and i said

01:08:12.480 hey we have these seats you know front row seat yankee seats um now i i had known him yeah um and

01:08:19.500 uh you want to split them and then uh we we split the tickets and then when i started marquee jet

01:08:25.300 um which is like a year later two years later we did his whole tour and didn't you didn't you kind

01:08:31.180 of like roll it into the people you were rubbing shoulders with they bought our company because we

01:08:35.460 had the tickets yeah yeah i think it's so like i just for networking it's a longer story that's

01:08:39.500 that's the abridged version of it but it was crazy you got a crazy life just all these like 0.94

01:08:43.220 little like random golden stories bro there's so much shit i know it's a lot managed run dmc 0.81

01:08:48.480 for some time like what what yeah how does that happen i was at a trade show so run dmc were my 0.96

01:08:56.360 beatles coming up they were the beatles of my generation well the hip-hop yeah 100 for sure

01:09:01.460 and i'm a new yorker and um i loved run dmc and i was at a a conference in atlanta super show in

01:09:09.020 atlanta and we had a booth for my company which was selling sports cds at the time for and uh jam

01:09:15.420 master j was the dj for run dmc was the guest at the adidas booth signing autographs so i took my

01:09:21.260 lunch to go and get online i got online like everybody else i waited like an hour and a half

01:09:26.820 and then i walked over to j and i i uh i said hey um i wrote this song for the knicks which i did at

01:09:33.480 the time and i'm like i'm a humongous fan of yours man i would love for you to help me write songs

01:09:37.980 for other teams i'm like there's a huge market here man and no one's doing it he's like really

01:09:43.340 i'm like you can help me a week later he moved into my office and we shared a desk for four years

01:09:49.680 and i started managing him and i spoke to his son last night actually he got killed

01:09:55.180 yep um and that's how i'm at 50 and and that you know so jay was working with this kid curtis who

01:10:01.680 was a boxer out of queens and he wanted to learn some business while he was working on his music

01:10:07.280 so Curtis came in and interned for me for a year and a half and helped me write songs for Steam

01:10:13.440 Songs and then he became 50 Cent that's crazy man that's in that's literally insane and only

01:10:21.060 and only flew your jet company yeah like 10 years later uh he was on one of our planes and we had

01:10:26.440 lost contact but I saw them on his name on the manifest that he was flying with us I wrote a

01:10:31.240 note I said 50 you're never gonna believe this man this is Jesse from the jingle company you're

01:10:36.080 on one of my planes man i own this company and then he wrote the next day he would only fly with

01:10:40.160 marquee jet or company which is mad so you have a good so you have a name with curtis i mean yeah

01:10:46.620 i mean just out of curiosity is there any chance you could ever get them through the impulsive

01:10:49.940 podcast the number one podcast let's ask let's ask i'd ask for the order amazing marquee jets

01:10:55.540 is now netjet yeah yeah and what was zico coconut water so zico we sold to coca-cola uh is a company

01:11:03.980 that I got involved with early on.

01:11:06.900 They were doing like maybe three or 4 million in sales.

01:11:09.100 And then my company partnered with Zico and Coca-Cola.

01:11:12.980 We did a three-way partnership.

01:11:14.340 And then Coke bought us out two years later.

01:11:16.960 And my partner and I and a group of investors

01:11:19.440 bought it back a year ago.

01:11:22.120 So we bought it back.

01:11:22.800 Oh, we bought it back.

01:11:23.180 We bought it back.

01:11:23.900 So you're my competitor.

01:11:25.660 I wouldn't say competitor.

01:11:26.700 The Prime is 10% coconut water, bro.

01:11:29.080 Yeah, we're 100%.

01:11:30.360 Oh!

01:11:32.640 Different categories.

01:11:33.980 Okay, fair, fair. 1.00

01:11:34.980 I remember Zico was like one of the-

01:11:36.340 You guys put other stuff in Prime too?

01:11:37.960 Yeah, yeah.

01:11:38.580 Okay, we were just coconut water.

01:11:40.620 Coconut water's great.

01:11:41.680 The first like coconut water that I drank was,

01:11:45.380 I had to have been Zico. 1.00

01:11:46.400 Yeah. 0.99

01:11:47.020 Yeah.

01:11:47.420 Bro, between like Zico, the music stuff you've done,

01:11:51.900 did NetJets, your wife, Spanx,

01:11:54.760 like you guys just crossed so many like boxes of culture.

01:12:00.660 We haven't even talked about her.

01:12:03.140 Wonder Woman.

01:12:03.820 In a world of ordinary mortals, you are a Wonder Woman.

01:12:07.680 Founder of Spanx, you guys are actually a power couple.

01:12:11.060 And I don't think, I think I mentioned this at the dinner.

01:12:13.820 It's like, you have celebrity couples that are doing their thing,

01:12:18.560 and sometimes they stick together, most of the time not.

01:12:20.960 You guys are both really independently successful business people.

01:12:26.220 I'm curious about what the dynamic is in the relationship.

01:12:29.860 My wife is way more successful than me.

01:12:31.760 So she, no, I mean, we don't talk a lot about business,

01:12:36.660 you know, like, I mean, not really.

01:12:39.660 We got married later in life.

01:12:41.160 I got married at 40, Sarah was 37.

01:12:45.020 And I mean, look, I have the best board of advisors ever.

01:12:48.120 I just go to my wife.

01:12:49.200 I mean, I think she is one of the best entrepreneurs

01:12:51.720 I've ever met.

01:12:52.780 I mean, what she did, starting a company with five grand,

01:12:55.660 no investors, you know, and taking it to,

01:12:58.300 selling it north of a billion bucks,

01:13:00.280 being the only partner you know it's just it's crazy yeah it's crazy and uh and you know like

01:13:05.480 to do something without raising money yeah like with five grand it's insane that's another podcast

01:13:11.280 we should try to do we should yeah that would be yeah i was i was in puerto rico i was next to her

01:13:16.120 yeah at the table i was just i was picking her brain like crazy yeah she loved it does she do

01:13:20.700 pods ever uh not often but she does yeah that would be she has a new shoe we could we could

01:13:26.380 but she really loved the dinner that we had man she was she was really impressed

01:13:29.540 yeah man it was it was such a pleasure dude um yeah when you guys come out there again we should

01:13:34.280 play pickleball or something not not me and mike mike can't play no yes i can not i play pickleball

01:13:40.140 the one yeah right we played doubles that time i think we beat you got you and nina what do you

01:13:44.460 what do you mean uh kevin didn't we beat them a couple couple games in a row bro you remember

01:13:48.900 talking about yeah you can't argue that because i said it first you'd have to provide proof

01:13:53.240 otherwise to counter it so there's not like there's not like a lack of better verbiage is

01:13:58.520 not like a dick measuring contest in the, in the relationship?

01:14:01.240 No, we don't, we don't even, I mean, it's, it's a, we're trying to raise four kids, man.

01:14:07.260 I mean, all of our energy is on the kids.

01:14:08.680 We don't, we don't even, we don't really think about it.

01:14:12.160 We don't talk about anything like that.

01:14:14.640 I mean, we just try to stay.

01:14:17.640 She's got, comes from a great family.

01:14:19.480 Did her like entrepreneurial spirit, is that something that you were attracted to?

01:14:23.640 Well, we met because of it.

01:14:25.040 She was a customer of mine at Marquee Jet.

01:14:26.960 So we met at one of our events.

01:14:28.520 and um yeah so we met in vegas at a poker tournament but yeah i mean i i think it was

01:14:36.000 definitely see that gambling brought you guys together yeah right right right um yeah but it's

01:14:46.260 uh we try to we try to move the ball like move the ball down the field with our family more than

01:14:54.140 like we don't it's different like celebrity marriages and i don't know i've never been in

01:14:59.260 a celebrity marriage but you know it's very public we're not like publicly out there we didn't

01:15:05.300 neither of us got famous because we were on tv or anything or you know what i mean we just built

01:15:10.940 businesses and yeah yeah okay dude we could we could we could do this podcast probably all day

01:15:17.400 it was so fun i didn't even get to talk about trey nothing it laid a hawk well not nothing

01:15:21.720 we talked about a ton what's it like owning a sports team is that like a dream come true yeah

01:15:26.500 i mean yes i'm a big basketball fan and um i love being in atlanta and i love being around it we have

01:15:33.780 a great group of owners at the hawks it's so fun i can imagine yeah but does it ever no do you do

01:15:40.480 whatever you're gonna say no it never gets old no that's not i was gonna ask do you ever wish that

01:15:45.400 it was the new york knickerbockers that you owned the knicks the knicks would be elite dude come on

01:15:53.720 you sit and hanging out every night with dolan oh my god garden watching cat anything being around

01:15:59.940 anything i mean i grew up in diehard nick fan of course i still love the knicks but pre pre-ewing

01:16:06.000 right yeah god yeah yeah yeah michael ray richardson like 70s like yeah uh clyde fraser

01:16:13.000 era Clyde Clyde

01:16:15.180 yeah Clyde the Glide early

01:16:17.440 and then I wrote the song for the Knicks when I was

01:16:19.660 22 going to York go I wrote the theme

01:16:21.680 song is this still the theme song yeah

01:16:23.640 it's still no way

01:16:25.480 it's insane you still use the tagline

01:16:27.820 everything

01:16:28.860 started as a rapper

01:16:31.200 ended up being a boss 0.92

01:16:33.420 that's crazy

01:16:34.880 Jesse dude thank you for joining us

01:16:37.460 in your own house yeah

01:16:38.520 we appreciate it it was super fun man thank you guys for having me

01:16:41.520 really appreciate it we're gonna have to do a part two sometime i love it i love it um jesse

01:16:46.840 itzler ladies and gentlemen god damn what a knowledge dump also welcome back to impulsive

01:16:53.260 the number one podcast i didn't do the intro i'll do it do you want to plug that i mean we 0.92

01:16:57.480 kind of already did but like if you're looking to what'd you say taylor paul chorting if you want to

01:17:02.440 oh okay well to it no i think i mean i think people yeah yeah yeah cool can i have that

01:17:09.440 yeah of course man thanks we we bought a couple i got you guys planners too oh wow there's already

01:17:15.320 a mark i loved planners in uh in uh elementary school we have the best by the way i will say

01:17:21.300 this this is the best planner the big ass planner no first of all there's a whiteboard on the back

01:17:26.960 to write daily shit but it's a desktop calendar so it's like the size of a desktop calendar 0.72

01:17:33.520 but it folds and you can travel with it i want that i'm gonna start using that yeah dude thank 0.94

01:17:38.260 you men for real absolutely hey what's up i'm tony gonzalez and i'm october gonzalez but you

01:17:42.980 can call me toby we want you to join us on our new podcast no safe words with october and tony

01:17:48.220 gonzalez we get real about marriage parenthood sex divorce and all the nitty-gritty stuff we

01:17:53.840 all think about but just don't say out loud you're probably just gonna be some rich guy and he's

01:17:57.460 gonna whisk you away and wow this is awkward listen to no safe words with october and tony

01:18:03.040 Gonzalez on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.

Impaulsive with Logan Paul - February 25, 2025

How Jesse Itzler Survived Living w⧸ David Goggins & Pulled a Billionaire Wife By Eating Fruit

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