00:01:24.900He gets right up next to the microphone.
00:01:26.160I hear you can almost hear the eyelashes hit each other.
00:01:29.580You've never seen Italy so quiet as when the Pope gets up to wink on Halloween.
00:01:35.060Listen to Artists on Artists on Artists on Artists every Thursday on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:01:42.540I'm Lacey Mosley, author, actor, stand-up comedian, creator, and host of Scam Goddess Podcast,
00:01:48.180the true crime comedy podcast all about robbery, fraud, and those who practice it.
00:01:52.580Each week I bring on an amazing guest.
00:07:26.680But yeah, I mean, back in the day when we were wrestling, bro,
00:07:29.520first off, when I went to Japan, I was coming off the top rope
00:07:33.680with no knee pads on, and I was 330 pounds.
00:07:36.840And all of a sudden, I said, okay, the left knee's already gone.
00:07:39.940I've only been in the business like two years.0.99
00:07:41.540So it was just the equipment and jumping up and dropping the damn leg for 40 years.0.95
00:07:47.180When I had the largest arms of the world, I should have been using a sleeper, no bumps.0.95
00:07:51.380Yeah, it was all cool, man, no regrets.
00:07:55.140Well, that's what I was gonna ask, cuz as someone who's new in the industry,
00:07:58.040I'm recognizing that longevity is kind of the name of the game.
00:08:01.420And I wanna be healthy so I could do this sport, but
00:08:04.660I'm also looking 10, 20, 30 years down the line.
00:08:08.060And I don't want to be hobbling around, but do you think you wish you would have played it a little smarter for the sake of your body and your physical health?
00:08:16.880Yeah, I probably should have quit earlier, you know, but I just love doing it, you know, and the money was just crazy, you know, because my deal is different than everybody else's.
00:08:25.580Yeah, you know, and so it it worked out well, but, you know, if I quit a little bit earlier, probably would have been better off.
00:08:34.200But anybody that stays in 20, 30 years, like I was in almost 40,
00:09:04.200it's your beer oh yeah there it is oh thanks for thanks for promoting my beer guys yeah of course
00:09:10.420real american beer why don't you crack one with him buddy i'll crack a beer with you no i don't
00:09:16.160do it you know the weirdest thing was we were on the phone with what was last night baby no the
00:09:20.640night before with trump after the thing you know he he called and i missed his call and we were
00:09:25.840running pretty hard at the the ozark because that's a little wild over there you know so when
00:09:31.600week came and i i missed because i'm gonna text that son again as i was texting he called me back
00:09:36.740and we talked about it i told him i said the timing for this beer is you know i saw this crazy
00:09:43.700open lane and my whole thing's always been marketing and licensing stuff you know so when
00:09:48.640i went back to wwe in 84 to wrestle the sheep they weren't selling t-shirts they didn't have
00:09:53.520any music to go to the ring and i was already doing that in minnesota and i was making a ton
00:09:57.720a ton of money on merch and stuff so you know when i when i came back and did the the real
00:10:03.140american thing you know i uh thank you brother i was uh i was telling trump on the phone i said
00:10:09.220you know i saw this open lane you know and and trump's been around quite a while you know and
00:10:15.160he's he's awesome in the ring too brother if you ever get have a chance to get in the ring with
00:10:18.620trump you got to do it of course he'll do whatever you want he's great he did a face-off with me and
00:10:24.040and he was so cool about it we did a stare down and and he's he's like my my cool grandpa there
00:10:30.240you go and i imagine you guys have known each other forever yeah forever but uh i was we were
00:10:35.280on the phone i was telling him about the rest of the weird thing is is the timing because when i
00:10:40.380saw that open lane where bud light crashed and burned with that marketing plan you know i said
00:10:45.060oh boy here we go i was at a convention i'm when i meet when the wwe rushes people through pretty
00:10:50.400quick because you've got a couple thousand people to to see you or your brother you know if you're
00:10:54.960with the wwe they try to get everybody they can but when i have time i like to shake hands look
00:11:00.600at people in the eye and stuff and this guy had the past blue ribbon vice president tagline i said
00:11:05.440oh damn man my dad used to drink that beer yeah that's the beer my dad drank and so he asked me
00:11:11.460if i ever thought about doing a an alcohol endorsement i said well not before but now0.99
00:11:16.360that i saw this open lane i said i think i got this crazy idea for a beer that america's been
00:11:22.000waiting for and i said back in the day when i when i was wrestling i was telling trump back in the
00:11:27.240day when we'd wrestle and he and he saw a lot of it because he was there at the very beginning
00:11:31.360that you know if him and i were in the ring and everything was cool and all of a sudden he knocked
00:11:36.920my teeth out sometimes no lawyers no losses we go back out in the ring and settle it especially0.97
00:11:42.340if the guy's been a jerk off and not being safe out there so we'd go sell it out in the ring but0.95
00:11:46.940for me you know all the guys i was wrestling i was like 310 pounds i was a medium-sized guy0.99
00:11:53.160all the guys most of the guys were bigger than me except for piper and macho everybody else was
00:11:57.440bigger than me so i said let's have a beer and talk about it so that's where the idea came from
00:12:02.440and since the democrats and the republicans don't talk i was thinking wow this is even bigger than
00:12:08.120politics you know because the beer i was thinking of it doesn't matter who you are where you're from
00:12:14.100what color your skin is or what's your sexual preferences this is the beer for all real
00:12:18.240americans because we're all we're all real americans and i was telling trump my idea
00:12:22.240was let's bring america back together one beer at a time unity through alcohol yeah
00:12:27.320there you go i love it you should make that your tagline thank you brother
00:12:31.060that was on the household yeah for what you did for my childhood i'll make some money with that
00:12:36.000Yeah, but, you know, and then all of a sudden, as divided as we are, we are more alike than we are different.
00:12:42.360And then after this crap happened with Trump, you know, the beer had taken off before.
00:12:46.720You know, they said, well, if you get a couple states and a couple distributors in the first year, you know, you're going to be doing good.0.98
00:12:52.920All of a sudden, we're rolling out almost 27 states and 60, 70 distributors.
00:12:58.340Instead of having a couple hundred thousand cases ordered, we got millions ordered.
00:39:19.780He gets right up next to the microphone.
00:39:21.540I hear you can almost hear the eyelashes hit each other.
00:39:24.600You've never seen Italy so quiet as when the Pope gets up to wink on Halloween.
00:39:30.000Listen to Artists on Artists on Artists on Artists on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
00:39:36.760He's got an opportunity to be a huge attraction in this business.
00:39:39.500but usually the attractions like stone cold and andre the giant and some guy named hulk hogan
00:39:45.440you know back in the day they were the star now the production is the star you know the tv shows
00:39:53.000the star yeah you know there's interchangeable parts one guy with brown hair that's six feet
00:39:57.340tall gets hurt to bring another one for the performance center give him a push nobody knows
00:40:01.120the difference you know and so it's it's a it's a little bit different and but they're always
00:40:06.180looking for that attraction you know and so watching you my brother you you have an opportunity
00:40:12.260to be the next big attraction in this business simply because you you got your together i've
00:40:17.140never seen anybody get this as quick as you have i've never seen anybody since i've been a wrestling
00:40:25.220fan since i was in the business four years i've never seen anybody pick up on it as quick as you
00:40:30.340have and your stuff looks believable there's no holes in your work so just don't get hurt
00:40:36.180yeah that is the big thing huh well first off uh honor to hear that thank you i told your brother
00:40:42.520that when i saw him in miami what a month ago baby yeah he called me he said he told me that
00:40:46.820man it's it's such an honor hearing that from you obviously and and i think i've recently
00:40:52.060kind of had that realization and i try to say this humbly but also not i did like look in the
00:40:57.940mirror and looked at my my craft and i thought like i think i could do this if i actually like
00:41:03.800devote my time to it so i did have the conversation with triple h i said hey i want to be the guy
00:41:10.920what do i have to do to be the guy and um i'm gonna i'm gonna start making that run next year
00:41:15.840good 2025 um and and and i've learned so much wrestling is the hardest thing i've ever done
00:41:23.980i've done a lot it is by far the most difficult thing i've ever had to do there are so many
00:41:29.740skills involved it is a 360 degree art as you know and at the end of the day like you just said
00:41:35.820it always comes back to storytelling yeah what is what is that that root of that story you're
00:41:41.900trying to tell so you can hook people into your arc but what i don't understand and i i've heard
00:41:48.120these stories as as i'm uh matchmaking and match building is your ability to show up on the day and
00:41:55.720call the match on the spot yeah because how can you how can you tell a story that well
00:42:02.820on the fly in my head at least the way i like even just script my content or anything i'm mapping out
00:42:11.220the beats you know uh uh the exposition the the climax um the all this lost moment like all all
00:42:19.060of that yeah and so how were you able to do that and and still tell these incredible stories with0.98
00:42:26.260your work well i had a good teacher i had andre who taught me you know and he beat the shit on me
00:42:32.520for about eight years and then i kind of won him over in japan because i spent half the year in
00:42:38.440japan you know i'd go to japan 22 to 24 weeks a year and you know i worked for shin upon pro
00:42:44.700wrestling over there and they owned a company called pride also so when you walk in the locker
00:42:49.840room everything was written in japanese and they wrote the card out every night and you never knew
00:42:54.640who you were wrestling because i couldn't read the japanese stuff and you didn't know
00:42:59.000if it was one of the boys from new japan pro wrestling or it was one of the pride guys like0.97
00:43:02.800bob sap or one of these crazy son of a bitch you know so every night you've been thank god i was0.95
00:43:07.900young back then so i wasn't afraid to fight anybody back in the day but it was just different0.98
00:43:12.960But Andre pretty much taught me, you know, and one of the one of the weirdest things that happened was when I went to work for Ted Turner and me and Eric Bischoff got that whole NWO thing going, you know, we tried for like almost nine years to put Vince out of business, you know, and we're at war because that me and Vince is like this love hate relationship with me and him, you know.
00:43:38.780and so at the end of the day when we came back to the end back to uh the wwe vince calls me
00:43:47.740goes oh i want you to work with the rock where my goal was to work with stone cold steve austin
00:43:51.760and you know have a couple year run with him as the bad guy you could beat me every night and i
00:43:56.640could lie slipped on banana peel sun was in my eyes and somebody pissed on my back i thought it
00:44:01.040was raining but i got a million excuses but when i went back he wanted me to work with the rock and
00:44:06.420rock was on the way out you know and so vince goes well you know hogan things have changed and
00:44:13.060when you come back you better bring it so respectfully i said well yes sir i'll bring it
00:44:17.780you know but in in my mind i'm going brother if i bring me if i bring my you're
00:44:21.700gonna be asking me to take it back you know so then i'm sitting at home and uh
00:44:27.460i had a little warm-up batch with rikishi here in tampa and my kids were sitting at ringside
00:44:32.740so i told rikishi i said buckle me reverse it and charge me you know so boom we he you know he
00:44:39.460reversed it boom i hit the buckle and i forgot he was coming because i said charge me so i looked
00:44:43.520over my son nick i was like laughing laughing and all of a sudden i get this you know 380 pounds
00:44:48.680samoa and squash me i wasn't i didn't flex so i broke a couple of my ribs right so then i called
00:44:55.500vince i said bro i got broke a couple ribs screwing around i said i need a doctor in toronto
00:45:01.600when i get there he goes oh well before you know he called me monster well monster before you
00:45:07.200go to toronto i need you down in miami tomorrow i said miami why miami well the rock wants to
00:45:13.920rehearse the matches rehearse what i don't know i've never rehearsed anything in my life what
00:45:18.640are you talking about well you know we just want to make sure you can still go i'm like0.70
00:45:23.680all right so out of respect i go down to miami they got this ring set up in this hot ass warehouse
00:45:30.240and thank god the rocks dad was there rocky johnson who i traveled with he's one of my guys you know
00:45:36.480and uh pat patterson was there and so i got in the ring with the rock out of respect i had i
00:45:42.320really hadn't seen the rock since i threw my headband out and he caught it when he was a kid
00:45:45.520you know that's crazy and and so now we're in the ring and he's this major star i got nothing but
00:45:50.000respect for him because he's really good in the rainbow i watched him he really has his together