00:40:32.540And then you're very good at social media, too.1.00
00:40:35.140appreciate that you're you're like playing into memes you're doing trends and shit you're making0.98
00:40:39.100shit up on social media and you can see it translate this is what impresses me you can
00:40:44.240see it translate when you're building your brand what you're wearing right now doing well yeah at0.81
00:40:49.120we are doing well on social media what are you building yeah i mean we're building long story
00:40:54.160short back in 2018 i tested positive for a supplement that i didn't take or a substance i
00:40:59.180intake learned about the whole third-party testing the in the entire industry um fast forward you
00:41:05.600know now we're here i'm like i wanted to create something that's truly mine it's not like hey
00:41:10.060here's a check every month promote this or you know here's a little bit of equity like this is
00:41:15.000i'm building it from the ground up putting my own money into it and everything and it's uh right now
00:41:19.720we just have the performance electrolyte drink mix and uh yeah we're gonna slowly start getting
00:41:24.600into other stuff but yeah it's been very very eye-opening on starting a business from the
00:41:30.160ground up and how much effort and working you know the media that goes into their marketing
00:41:34.500that goes into it and uh and how expensive it really is to like actually get skews going because
00:41:40.300you have to put so much into it yeah it's it's been good um but yeah i've been for me it's like
00:41:45.860when i look at these fights you know there's this huge thing on fighter pay i have a great
00:41:50.480relationship with UFC. Um, you know, people, there's like numbers out there on the internet
00:41:55.260and people like, whatever people see on the internet, they believe it was like, Sean made1.00
00:41:59.280600,000 people lost their fucking mind. Um, and I just kind of like, yeah, I don't care. I don't0.97
00:42:03.460care what people think I make, but I look at these fights as opportunities to continue to build the
00:42:08.040sugar brand, the doing well brand. Um, and some, you know, maybe some people think, oh, you shouldn't
00:42:12.960have to like, look at it like that. I'm happy with what I'm making, what I like to make more,
00:42:17.440everybody wants to. But I look at all these fights and I've looked at these fights for a long time
00:42:22.520as a platform to build the sugar brand. And so far it's, you know, been working and we're crushing.
00:42:27.960And I look at social media as like comedy. People want to like, I think if I can make videos that
00:42:33.380make people laugh, make people comment, make people feel invested in my career. And they're
00:42:37.780like, you know what? I'm going to buy electrolytes anyway. Sugar's doing his own brand. He made me
00:42:41.580fucking laugh. I'm going to buy some doing well. So I like, I look at social media as a platform to0.99
00:42:46.400to try to make people laugh yeah you're doing an amazing job the social for doing well is great
00:42:51.320is it you running it uh emron and i uh you know yeah it's very good no it's very good thank you
00:42:56.520makes me very happy to hear that you're using the platform that you're on to leverage something else
00:43:02.420that will ultimately hopefully have you know long-term success outside the ideally i don't
00:43:06.660think enough athletes do that some try they try but it is hard dude it's not easy no it's the
00:43:13.500The infrastructure that you just described to partner with someone who is able to produce the electrolytes and distribute the electrolytes, get them on shelves, or if it's like a website, that's a whole other thing to set up.