Juno News - March 11, 2019


True North swayed media narrative on UN migration compact

Topics
True North and UN Migration Compact
Hosted by
Andrew Lawton
Mentioned
Justin Trudeau Candace Malcolm Andrew Scheer
Who was the best Prime Minister of the past 50 years？ Did a crime happen in the SNC-Lavalin scandal？

Episode Stats


Length

4 minutes

Words per minute

170.29

Word count

737

Sentence count

31


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, Andrew Lawton talks about the importance of True North Voices, an organization dedicated to counter the anti-Canadian bias of the mainstream media on issues like immigration and the UN Global Compact on Migration. He also discusses the need for support from the Heritage Club and the Patriot Club, and why Canada should not be part of the Global Compact.

Transcript

Transcript generated with Whisper (turbo).
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 It's no surprise that there exists in the mainstream media an anti-conservative bias,
00:00:06.960 but it is important to understand exactly how pernicious that bias is,
00:00:10.940 especially when it comes to issues like immigration,
00:00:14.240 and more specifically the United Nations Global Compact on Migration,
00:00:18.240 a very dangerous and concerning agreement to which Canada is now, thanks to Justin Trudeau, a signatory.
00:00:24.440 There was a lot of media coverage about the UN Global Migration Compact,
00:00:28.620 but now we have some independent research showing just how important True North's voice was
00:00:34.460 in counteracting the tone that the mainstream media had on that.
00:00:39.540 True North reached out to Mission Research,
00:00:41.800 which is a private and independent media analysis and market research firm,
00:00:46.760 to do an analysis using Mission Research's proprietary technique
00:00:50.820 on the tone, coverage, and placement of mainstream media coverage of the UN Global Migration Compact.
00:00:58.620 According to the research, which was commissioned for True North, but done independently,
00:01:03.740 the mainstream media did cover it, and specifically they looked at about 150 different articles,
00:01:09.260 and using their own techniques, determined that Justin Trudeau had a score of minus 1.7,
00:01:17.400 a media impact score, which means that his pro-compact position,
00:01:21.780 the position of the federal government was evaluated negatively on average across the multiple news outlets
00:01:29.320 that were included in the research.
00:01:31.460 Andrew Scheer had some of the coverage that Justin Trudeau did, not as much of course,
00:01:36.440 and his anti-compact position was evaluated in a neutral way.
00:01:41.120 It had a score of minus 0.8 across 97 articles of coverage.
00:01:46.340 Now, these numbers out of context might not mean anything to you,
00:01:50.320 but Mission Research went one step further.
00:01:53.300 They took out of their analysis anything that was connected to True North,
00:01:57.680 most notably Candace Malcolm's columns at the Toronto Sun,
00:02:01.140 of which there were a great many,
00:02:02.520 because quite frankly, True North voices were among the only people really driving the discussion
00:02:07.540 for much of the time in which the UN Global Migration Compact was in the news.
00:02:11.420 When True North voices were taken out of the mix,
00:02:14.280 Justin Trudeau's score actually improved by 55%.
00:02:18.740 It went from minus 1.7 to minus 1.1,
00:02:23.060 which is indicative that the coverage was still critical,
00:02:26.080 but getting to that point of it being neutral territory.
00:02:29.860 Now, as far as the mainstream media is concerned,
00:02:32.340 neutral coverage is still fair.
00:02:34.400 I'd rather it be neutral than unabashedly shilling for Justin Trudeau,
00:02:38.340 which we did see in a couple of isolated examples,
00:02:40.800 and are going to continue to see headed towards the election.
00:02:44.140 But what this research proves is that the True North voice is genuinely giving a perspective
00:02:48.960 on these issues that is not being heard in the mainstream media.
00:02:53.260 And it's important that we keep that up.
00:02:55.380 This is a grassroots initiative,
00:02:57.200 which means anything we do is being done,
00:02:59.540 not just for the average ordinary person in Canada,
00:03:02.580 but we only get to do it when we have support from those very people.
00:03:07.180 As a grassroots initiative,
00:03:08.220 if we're not getting a piece of that $595 million government bailout fund,
00:03:12.560 our support is coming from you.
00:03:14.400 Sometimes people will chip in $100, $200.
00:03:17.100 Other times they'll give us $10 a month
00:03:19.160 by joining either the Heritage Club or the Patriot Club.
00:03:22.160 But this is important.
00:03:23.920 I don't share this just to be a fundraising appeal,
00:03:26.380 but I do share it so that we understand
00:03:28.440 exactly what it is that we are doing
00:03:31.000 when it comes to the media landscape.
00:03:32.600 You see, without True North,
00:03:35.080 the media was going to be fairly uncritical of the UN Compact,
00:03:39.180 reporting that, okay, Justin Trudeau is signing this,
00:03:42.080 but not really delving into the meat of what it is
00:03:44.780 that is so dangerous and damaging about that compact.
00:03:48.540 And that's where we came in.
00:03:50.060 Some people might have thought that we were beating the drum too hard,
00:03:52.660 but it was important to do so because no one else was.
00:03:56.760 And when we look at these numbers,
00:03:58.220 we see exactly how true that was.
00:04:00.220 True North has always been and will continue to be
00:04:02.880 standing up for the things that the mainstream media doesn't care about
00:04:06.160 or is against Canadians on.
00:04:08.600 And when it comes to surrendering our immigration file
00:04:11.460 to the United Nations,
00:04:13.380 there is a clear answer,
00:04:15.580 and that's that Canada should not be a part of this.
00:04:18.020 For True North, I'm Andrew Lawton.