True North swayed media narrative on UN migration compact
Episode Stats
Words per Minute
170.2865
Summary
In this episode, Andrew Lawton talks about the importance of True North Voices, an organization dedicated to counter the anti-Canadian bias of the mainstream media on issues like immigration and the UN Global Compact on Migration. He also discusses the need for support from the Heritage Club and the Patriot Club, and why Canada should not be part of the Global Compact.
Transcript
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It's no surprise that there exists in the mainstream media an anti-conservative bias,
00:00:06.960
but it is important to understand exactly how pernicious that bias is,
00:00:10.940
especially when it comes to issues like immigration,
00:00:14.240
and more specifically the United Nations Global Compact on Migration,
00:00:18.240
a very dangerous and concerning agreement to which Canada is now, thanks to Justin Trudeau, a signatory.
00:00:24.440
There was a lot of media coverage about the UN Global Migration Compact,
00:00:28.620
but now we have some independent research showing just how important True North's voice was
00:00:34.460
in counteracting the tone that the mainstream media had on that.
00:00:41.800
which is a private and independent media analysis and market research firm,
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to do an analysis using Mission Research's proprietary technique
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on the tone, coverage, and placement of mainstream media coverage of the UN Global Migration Compact.
00:00:58.620
According to the research, which was commissioned for True North, but done independently,
00:01:03.740
the mainstream media did cover it, and specifically they looked at about 150 different articles,
00:01:09.260
and using their own techniques, determined that Justin Trudeau had a score of minus 1.7,
00:01:17.400
a media impact score, which means that his pro-compact position,
00:01:21.780
the position of the federal government was evaluated negatively on average across the multiple news outlets
00:01:31.460
Andrew Scheer had some of the coverage that Justin Trudeau did, not as much of course,
00:01:36.440
and his anti-compact position was evaluated in a neutral way.
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It had a score of minus 0.8 across 97 articles of coverage.
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Now, these numbers out of context might not mean anything to you,
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They took out of their analysis anything that was connected to True North,
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most notably Candace Malcolm's columns at the Toronto Sun,
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because quite frankly, True North voices were among the only people really driving the discussion
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for much of the time in which the UN Global Migration Compact was in the news.
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When True North voices were taken out of the mix,
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Justin Trudeau's score actually improved by 55%.
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which is indicative that the coverage was still critical,
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but getting to that point of it being neutral territory.
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Now, as far as the mainstream media is concerned,
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I'd rather it be neutral than unabashedly shilling for Justin Trudeau,
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which we did see in a couple of isolated examples,
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and are going to continue to see headed towards the election.
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But what this research proves is that the True North voice is genuinely giving a perspective
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on these issues that is not being heard in the mainstream media.
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not just for the average ordinary person in Canada,
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but we only get to do it when we have support from those very people.
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if we're not getting a piece of that $595 million government bailout fund,
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by joining either the Heritage Club or the Patriot Club.
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I don't share this just to be a fundraising appeal,
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the media was going to be fairly uncritical of the UN Compact,
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reporting that, okay, Justin Trudeau is signing this,
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but not really delving into the meat of what it is
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that is so dangerous and damaging about that compact.
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Some people might have thought that we were beating the drum too hard,
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but it was important to do so because no one else was.
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True North has always been and will continue to be
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standing up for the things that the mainstream media doesn't care about
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And when it comes to surrendering our immigration file
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and that's that Canada should not be a part of this.