338. Q&AF： Importance Of Core Values, Higher Class Clientele & Keeping Humility Through Improvement
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Summary
In this episode of Ask The Realist, I answer your questions and talk about why personal excellence is the ultimate rebellion in a society where everybody wants you sick, wants you weak, wants to make you poor, and wants you dependent on them.
Transcript
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What is up guys, it's Andy Bricella and this is the show for the realists, say goodbye
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to the lies, the fakes, and delusions of modern society.
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Guys, today we have Q and AF, that's where you bring the Qs and I bring the AF.
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If you want to submit your Qs, you can do so at askandy at andyfricella.com.
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That's where you can submit your questions.
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Now, we won't answer all of them because some of them are fucking stupid, but we will answer
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So make your question count and I'll answer it, okay?
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The whole goal here is to help you understand how to win in this reality that we all exist
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When shit gets better, we aren't oppressed by fucking tyrants all day long, okay?
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In a society where everybody wants you sick, wants you weak, wants you poor, wants you hungry,
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Personal excellence is the only thing to stop what's happening in society right now.
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And it has been the basis of this show since 2015, okay?
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I've poured into you guys as much as anybody else out there on the planet.
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I've shared how I've grown businesses, how I've grown a business that's worth multiple
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And I've given it to you for fucking free, all right?
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Now, if this is your first time listening to the show, I would go back and listen to all
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300 plus episodes of MFCEO Project because that will make you a fucking weapon.
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We want you to be someone who is highly skilled, who is highly disciplined, who is able to
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execute, who doesn't fall for the mainstream media bullshit, okay?
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Other times when you tune into this show, we will have CTI.
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This is where we put three headlines on the screen.
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We identify the small amount of truth that may be in it, or we try to indicate what the
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truth behind it is, because as you all know, we are being completely fucking lied to about
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Real talk is where I get on here and I do like a little speech.
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It's usually pretty fiery because I'm a fiery human.
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And I am intense and I'm intense about fucking winning and I'm ultra intense about helping
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I just want you to fucking win and quit being a fucking lazy piece of shit, all right?
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I bring on successful people, people who have built great things, done great things, who have
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interesting opinions, and we have conversations.
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And out of those conversations, the goal is to help you realize how you can become one
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And the basis of the show, on top of that, is that we work entirely off word of mouth.
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And we have remained at the top of iTunes and the top of every platform for eight years
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And the reason that we've remained at the top is because I come in and teach you shit
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that no one else out there is teaching you.
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And because you guys are such fucking amazing people, you share it for me.
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It's all up to you to share the show and grow the message.
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So, if you believe that this message is worth sharing, and you believe that my brand is
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worth sharing, and you believe that my voice is worth sharing, it's up to you whether
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One of our guys who got married and went and did that.
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Almost embarrassed myself with some little country music dancing.
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We're going to cut right to the actual reality, just like we do with the headlines.
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I must have removed the fakeness, the lies, the illusions.
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Embarrassing yourself can be pretty fun sometimes.
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You guys look like a couple of fucking models in your fucking suit and your dress.
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We definitely compliment each other pretty well.
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And then yesterday, I did a little Sunday drive.
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Yeah, dude, that was the coolest shit ever.
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I'm like, where the fuck did this come from?
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If it wasn't white supremacy, it would have to be rap, right?
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And then I took her to the fire department when you saw the fire truck and shit.
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Bro, one of my memories when I was a kid was Sal and I going to the firehouse and seeing
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Yeah, I used to do this shit all the time, too.
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It's one of the only things I truly remember about growing up.
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I mean, she was a little terrified at first, but it was cool.
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When I go into heavy training mode, I don't really do anything but train in my regular
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I like to minimize the opportunity for me to coast, okay?
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I don't cheat and I don't come off, but there is a complete different level of intensity
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when I'm completely focused versus, you know, just going to...
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I don't know how to say this without sounding like an asshole, but it's the truth.
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I live on a totally different fucking framework than 99% of people.
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I live on a different framework than even the successful people I know.
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And so, you know, when I get really focused on this aspect of my life, it's really all
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Like, people think, like, dude, it's so weird.
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Like, so many people fucking try to judge my life from the outside in.
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You really don't have any fucking idea what brings me pleasure or joy or happiness.
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I operate on a totally different belief system.
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I would argue that what you go through and what you experience is the ultimate...
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They're an illusion of fucking happiness, bro.
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You're with me every fucking day, most of the day.
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You spend more time with me than fucking anybody.
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But it's funny because, like, I made a post on Saturday and I'm like, dude, I'm out here
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I'm out here taking fucking phone calls, working in the rain, and you motherfuckers are out fucking
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having mimosas, getting fucking day drunk, fucking out on the lake, this and that.
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And people are like, well, what's wrong with that?
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But you will not ever be me, okay, living that way.
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And you need to understand that that's the reality.
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But I'm trying to explain something to you guys.
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Like, what you think about my life is no concern to me.
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Like, if you think I'm not happy or you think I'm this or that, like, it makes me giggle
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Like, I'm just like, you're operating on this other fucking plane of reality and I'm over
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You know, when I say that shit, all I'm doing is trying to set realistic expectations
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because the realistic expectation has been watered down now so much with the entitlement
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generation and the entitlement that's been introduced into our culture that people think that, like,
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if they just show up long enough that they'll eventually be, like, in an executive role
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making millions of dollars or some shit or be, you know, a business owner that owns a fucking
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nine figure business or whatever, dude, you know what I'm saying?
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And so the expectation is not in line with the reality.
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And so when I post those things, what I'm trying to show is the reality of what it takes
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for me, me personally, to operate at the level I operate because I am not a extraordinarily
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I don't have any special skills and any special skills that I do have were built.
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So, you know, I have to, it's like that post I make, like the true definition of humility
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is knowing that you have to work as hard as you can to, to even fucking be effective and
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And so people mistake it as, you know, oh, I think I'm better or this or that.
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Well, dude, I'm like, I'm sorry if we're comparing lives in terms of like business, I am better.
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Like, that's the truth, but I've also been doing it for 23 years.
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And that's an important thing to remember.
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And so when I communicate to people, like it's said in my bio for fucking 10 plus years,
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If you want mediocrity and you want a balance, I am not the motherfucker.
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Like you could take bits and pieces of what I say, but if you try to like live how I
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Because at the end of the day, when I go to bed, I know that I gave it every motherfucking
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So I think that's one of the biggest things, man.
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Like I used to believe that happiness was relative.
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Like, like you could be happy doing, you know, you go to the lake every fucking weekend.
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Like I used to think that happiness really was relative to each individual person.
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But, you know, like being with you over the last two and a half years, like I realized
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like people will have majority of people have a really terrible false sense of what happiness
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But like you think you're fucking happy, but like that's not that's that's not.
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Yeah, because they're still plugged into the matrix, bro.
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They don't fucking do anything like the which is all part of the communist insurgency that's
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been happening in this country for fucking 20 years.
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They have taken the American ideals of achievement and pursuit of excellence and pursuit of happiness
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and replaced it with be happy and Netflix and chill and fucking self-love, being a fat
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ass in the bell bath, eating fucking cupcakes and shit.
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Everything that is in society right now, culturally, that's accepted is complete fucking the opposite
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And eventually society will swing back to the achievement, all these things.
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The point I try to make people understand is that, you know, don't you want to be like
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Or do you want to wait for the pendulum to swing back and then be behind everybody who's
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Because everybody right now who's not trying, they're going to all of a sudden start.
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Well, fuck, I better start trying to go on.
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Well, wouldn't you rather be the person who accepted this reality now and work their way
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So your extra skill when things come back around, because that's what I try to, that's
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Every recession, every fucking hard time that we've been through in business taught me the
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So all of you guys out there, all your friends are saying, oh, dude, wait, you know, just
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wait until things get better and this and that bullshit.
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Because you're going to be the one that wants to sprint when the shit is over.
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Not the person who's just like, oh, fuck, I guess it's time to go.
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But like the whole point I was trying to make is like, dude, you guys got to quit assuming
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Like there's, there's people like, just cause it doesn't make sense to you.
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And bro, by the way, if you want to be one of these people that sits your ass on the
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couch and fucking does all this shit, that's fine with me personally, but just understand
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that you're failing your obligation as a fucking American.
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There's an expectation here for you to make something of your life because millions of people
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And when you sit there and you say, well, millions of people have died for me to have
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If you go back and talk to any of those motherfuckers and say, hey, why'd you die?
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They're not going to say, oh, for you to sit your fucking fat, lazy ass on the couch
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They're going to say so that the people behind me would have the opportunities that I've had
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to become fucking great because America has become a place of complacency when it used
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to be a place of aggressive pursuit of happiness and excellence.
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And that's why when I tell you the only fucking solution to this problem, Donald Trump ain't
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And the ideology is people are dependent on the government and not free.
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And when America was built, it was not built to be, uh, we're slaves to the government.
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And there was an obligation to put into that bucket of freedom with your own lives.
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And that's where we need to get realigned as Americans.
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It starts with you listening to things like this show, putting things in your mind and then
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going and taking the lessons and building a fucking life with it.
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Being a great American is not fucking minding your own business and taking the high road,
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Like you're part of the problem if that's you.
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But stop making assumptions about people that live a different way than you, especially like
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You want to go out and fucking make a mediocre income and help a little amount of people
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I don't give a fuck, but that ain't me, dude.
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I'm going to help more people on this fucking planet than ever been fucking helped ever,
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ever, ever by fucking anybody outside of Jesus Christ.
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And I would argue right now, I would argue right now on this time, this very time in
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history that there's not another motherfucker out there that's helped more people than me.
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And you might say that, oh, listen, this fucking egomaniac.
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Let's talk about the millions of first form customers that get that we, that the tens of
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thousands, if not hundreds of thousands we've transformed.
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Let's talk about the hundreds of thousands, if not tens of millions that have gone through
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Let's not talk about the, the, the fucking billions of people who have come in contact
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with my fucking content and improve their fucking lives.
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In some way, like, dude, you got to understand everything I do, Arte, everything I do is
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designed around this mission, everything, everything.
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So don't fucking ask me about my kids or why I don't have, bro, I'm here for a different
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And I'm here to make sure that you have the opportunity to live an amazing fucking life
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and they will have to kill me from stopping that from happening.
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So understand that and be thankful instead of fucking criticizing me for the shit that
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Like, bro, you want to start, you want to start comparing?
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I get fucking tired of these motherfuckers that preach this mediocre shit.
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Oh, you know, it's about balance and it's about this and that and this.
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Like, there's so many fake fucking coaches and fucking people out there that don't know
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what the fuck they're doing, who fucking pretend like they know what they're doing, who
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clearly don't know what they're doing in life and you can fucking see it.
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You know, you've got motherfuckers out there showing flashy lifestyle.
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And bro, I'm not, like, listen, I love cars, but like flash, what do I show you?
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Like, if I really wanted to flex, these other motherfuckers' dicks would fall off.
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Because I don't want people to feel demoralized by how far away they are from where I'm at.
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But then you got other motherfuckers that are, like, attacking me saying, oh, yeah, well,
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you know, he's fucking successful, but he's missing out on life.
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I probably have, I probably have the coolest piece of property that I personally think
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Then I have the coolest headquarters that I fucking think exists in this country.
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And literally every guest that's ever been on the show fucking says so.
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We're in the top fucking, we're at the top.
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I get to come in here every day, be around these amazing motherfuckers that are hungry
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I get to see people that fly in from all over the fucking world who have completely changed
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their lives through our transformation program, uh, through the podcast, through RTA, through
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75 heart, live hard, et cetera, et cetera, et cetera, et cetera.
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So when you look at my life and you ask like, why the fuck do I do what I do?
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Listen, we're going to set the record straight, bro.
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You want me to start bragging about what I've done in this world?
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You won't be able to hear it because it'll fucking make you want to quit.
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Well, guys, let's get into these questions.
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Andy, question number one, you've said many times how important core values are to the
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And I've been to your headquarters and I've seen them posted all over and they are inspiring.
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My question is, when establishing your core values, is there an order of importance?
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Are they in the order of the most important top down, right?
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Or do you even give emphasis on one over the others?
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And if not, how do you convey that to your employees?
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They're all a piece of the greater puzzle, which is the ultimate character that you want
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So when you make these core values and you make up all these core values that you don't
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I saw a post today with somebody who was like, well, you know, what, like, I don't even know
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how to get people to show up for work anymore, you know?
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Like, they're so, the problem isn't them, dude.
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The problem is you getting ahead, not understanding how to lead people.
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You think you're a big boss daddy when you're just a little bitty pee in the fucking, in
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So if you don't represent the values that you preach, people are going to know you're a
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I also, people understand what the fuck I do here.
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And they understand how hard I fucking fight for these people.
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And they understand how hard, how much shit I take for fucking going to war for these
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Like, most people wouldn't be able to handle that.
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Like, when people come at me and attack me, I'm absorbing all that shit.
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And like, you don't even understand what it's about to do.
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And they all better represent what you're about.
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And you won't represent them all to the 100% perfection all the time.
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The idea is that they're a guide that you constantly audit yourself against.
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Can other people see that I'm doing those things?
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You know, the sixth one, I know I'm definitely doing a bad job at.
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So, I need to make a conscious effort to do better there.
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That's sort of how the relationship between the actual core values are and your company.
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Like, you can't just throw this shit up on the wall and say, hey, fuck it.
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Like, bro, that's like every fucking high school football program on the planet or every
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Because I'm pretty sure you just threw people in jail for fucking windsurfing.
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Maybe people should start thinking about their values that they actually stand for.
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By the way, if you want to know that, I could speak- I could and do speak about that very
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If you take what information is on that podcast, the MFCEO, 300 episodes, and you amplify it
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Like, you're getting different information that is very fucking nitty-gritty, particular,
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So if you're one of the people that needs to be shown down to the detail, which you all
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Because I've built businesses before internet and after internet, and I continue to build
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Not many people out there have built pre-fucking social media empires and then new ones after.
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So I know all the fucking tricks, and they all get talked about in that group.
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So if you're, like, thinking about it, maybe that's for you.
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Andy, how do you navigate your business when you start attracting higher-class clientele
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that spends more money with you while still taking care of the quote-unquote little guys
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Like, honestly, like, that's a question that the answer should appear to you automatically.
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Well, what he's saying is, like, I see my team giving more attention to the people who spend
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Because, like, look, sometimes the most valuable customers are not the most valuable because
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They're just good people that support your company that you want to take care of.
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Bro, people have to start, have to stop valuing customers based on the dollars they spend
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and start valuing customers, regardless of what they spend.
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What would happen if you taught your team to treat that guy who spent $10 with you as
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That little guy that brought you the big guy would fucking sing your praises forever.
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I don't, what I really want to say is that person shouldn't even be in fucking business.
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But the point of it is, is, like, maybe they're learning.
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And I just learned that so long ago that that's obvious shit.
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But all the customers deserve your attention.
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They all deserve your fucking treated as if they're your only customer.
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And if you want to know the secret to what I've done and all my business, it's really
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And the reason I give it away for free is because I know that most of you won't do it.
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Like, most of you won't do it because it requires you treating every single person
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like they're going to spend $100 million with you.
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I would correct that problem because that's a big fucking problem.
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But that goes into what you say all the time, though.
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Like, I mean, you can't teach people how to act like they care.
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You just got to have people that fucking care.
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The number one question I get that pisses me off besides, what do you do with haters?
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If you have to fucking worry about haters, man, go fucking get something else.
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If you're that worried about your fucking haters, like, dude, consider the source.
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Like, dude, if you made a spreadsheet of your haters and then like looked at it in a real
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Like, when I go around and you guys ask me questions and shit, ask me that shit and see
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I will tell you straight to your face, get the fuck out of business and go be fucking
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Most of the time, the biggest hater is in your brain anyway.
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You make up these fucking scenarios that don't even exist that could possibly happen.
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And you drive yourself crazy over them and then tell her, tell her people, you know,
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Like, um, but the second most asked question, second most asked question is this question.
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It's how do you, this is the question that people, this is how they always phrase it.
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How do you get customers to think that you care about them?
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Or how do you get customers to believe that you care about them?
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Can you not identify in your own, your own flaw?
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It's, it's that you're trying to manipulate the customer versus actually providing a real
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When you manipulate the customer for your own gain, the gain will be minimal.
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When you truly give value and you help, the gain will be tremendously more.
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And people want to argue with me for fucking the last however many years.
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Like I'm convinced that that's how the world works.
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And in fact, one day you'll understand that I know that's how the world works.
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I just don't have time to explain to you how I know that because you'll think I'm fucking
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Guys, Andy, our third and final question, Andy, number, uh, question number three.
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How do you keep humility in mind when you start to see an improvement in your skills and
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By realizing that whatever it is that you're doing is not about you.
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And then also realizing that the minute you think you're awesome is the minute you stop
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And the minute you stop learning is the minute you start losing.
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So those two, those two things, um, you know, like, like dude, talking cocky shit.
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Like I talk, that's not, that's not anti-humility.
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Like you fuckers don't understand the real practical use of humility.
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The practical use of humility is keeping your ability to be open to learning new skills.
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I could sound like the cockiest motherfucker I want, but I'm still humble.
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And that's why, like I explained to you, uh, that's why I show the fuck up every day and
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work as hard as I can because I know what the fuck I am.
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I just fucking, so I have to work that hard.
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Um, but you know, yeah, man, uh, it, it, you know, when you get better and you get good
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and your bank count gets nice and fucking fat, it's easy for you to fucking, uh, it's easy
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for you to think you're the shit, but just realize that your bank counting fat.
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You just think it is, you know what I'm saying?
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Like there's lots of dudes out there to fucking probably, you know, spend more at the fucking
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titty bar and don't even fucking drop a sweat than your whole entire fucking network.
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So, um, you know, it's, it's, it's the misunderstanding of humility that I think that really trips
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You know, people think that being humble means you have to be meek.
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It means you have to think less of yourself externally.
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It means you have to present yourself as someone who doesn't like material things or, um, you
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know, you know, you tell your, you tell these little stories about how like, oh yeah, well
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that must be nice to have all that money, but you know, I'm living a real life.
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Like that's, that's fucking, that's the opposite of humility.
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Because what that person is really saying is I don't need to learn any of that shit.
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They don't, they don't want to express, they don't want to put in any extra effort because
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And if they fail in front of their friends and family, they're going to be so embarrassed.
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So they hide under what I call the humility tree.
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The humility tree is always nice and fucking comfortable to sit under and it's nice in the
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shade and it's, it's real cool over there.
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You know, like everybody, there's space for everybody under the humility tree.
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But you know, the truth of the matter is most people are under there.
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Well, it agonizes people because people that falsely claim humility are denying their, their
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And when you fight your potential through life or your destiny or whatever it is, and
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you swim against the stream towards your potential, it's going to be agonizing.
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It's going to cause you what people call depression and anxiety and frustration.
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And, um, you know, so it's easy to say, Oh, I'm humble.
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And like sit there and be a total loser and pretend like you're being humble.
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And when you don't try, you're going to be fucking depressed.
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You're going to have, um, you know, all these quote unquote mental health episodes, um,
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because you are fighting the purpose, uh, your universal purpose of being here on this, on
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this planet, you're swimming against the stream and you can't swim against the stream.
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You got to go, you got to swim with the stream.
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So like, dude, what, how, how, if I fucking said to you, uh, DJ, your potential is to be
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this and you fought it every single day of your life.
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And you just sat at home and said, you know what?
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I don't, that's not really for me because I'm, you know, I'm a humble guy.
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You're not, you're not a humble guy, Andy.
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I get called, I get told that all the time by fucking unaware people that don't understand
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But if I said that to you and you just sat at home while I'm sitting there saying you
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could be fucking great, not only will you hate me, which is why a lot of people do
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hate, um, you'll hate yourself because you'll know that I'm telling you the truth and that
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And when you swim against God's destiny, you're going to be fucking in for a lot of pain.
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That was, that was some fucking real shit, bro.
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I did a whole episode on humility called the humble tree or something back in MFCEO project.
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The main thing you got to realize though, dude, is that we, none of us are here for our
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And the best way for us to show people that they can be great is by us becoming great
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themselves because when we're great ourselves, people could touch it.
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They could see that it's real and it's possible.
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Most people don't grow up with any sort of example of like really strong success.
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I was one of the people who was lucky enough to fucking have those experiences.
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And I realized at a young age that it was possible for me, but this is the problem.
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This is, this is their conspiracy to take your fucking freedom.
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And if you do not stand up and fight and realize that communism has no fucking place
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in America, socialism has no fucking place in America.
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And any of this shit has no fucking place in America and that those people are literal
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enemies and they're going to ruin your kids' futures until you recognize that.
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We're in deep shit and you guys will not have a future.
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You won't have the opportunities that fucking I had.
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I just had a meeting this morning with my team.
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I said, dude, if we don't fucking fix this, your kids are fucked.
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So all of you out there with kids, you have, you, you parents were kids who've been thinking
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like, oh, well, I could just sit on the sideline and let this play out.
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No, it has to be rejected at every fucking point.
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And it has to be fought at every fucking point, every fucking time forever, forever
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Not for the next five months, not for the next fucking two years.
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This is American culture that has to come back.
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We are a culture of good shit and peak level shit.
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And if it doesn't start with you, you won't need to worry about being humble because you
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