REAL AF with Andy Frisella - 413. Q&AF： Finding Your Target Audience, Providing Value Vs. Flattery & Living Below Your Means

00:00:00.000 What is up guys it's Andy Priscilla and this is the show for the realists say goodbye to the lies

00:00:21.120 the fakeness and delusions of modern society and welcome to motherfucking reality guys today

00:00:25.820 we have Q and AF that's where you submit the Q's and I give you the AF's you could submit your Q's

00:00:32.920 to where guys email those questions in to ask andy andy for seller.com other times when you tune in

00:00:39.880 and I know this week we haven't had any CTIs yet but you're going to have one tomorrow so that'll

00:00:44.880 be exciting but CTI is the another format of show that we do which is cruise the internet that's

00:00:51.860 where we throw up some topics on the screen we talk about how ridiculous they are we make fun

00:00:56.840 of them and then we talk about what the underlying problem is and how we all have an individual

00:01:01.940 responsibility to contribute to the solution and how we can do that then sometimes we have real

00:01:06.720 talk real talk is five to 20 minutes of real talk just like it sounds I don't know how to describe

00:01:12.680 it any other way than that and then sometimes we have full length the full length is kind of like

00:01:16.140 what you hear on all these other podcasts uh but it's not as refined I'm a poor interviewer

00:01:23.420 better okay it's but but for people who think I'm an interviewer I'm not an interviewer okay I'm not

00:01:32.140 fucking we're having a conversation there are multiple people here with depths of experience

00:01:37.580 that we are going to have conversations it's not an interview so if you're looking for an interview

00:01:43.920 you can subscribe to one of the 40 million other podcasts that does the exact same shit

00:01:48.900 and uh you can go enjoy their shows there's some good ones I'm just saying that's not what I do yeah

00:01:54.140 so uh so anyway with all of that we have a fee for the show and the fee for the show

00:01:59.780 is that uh we ask that you share the show okay I don't run ads on this show I pass on eight figures

00:02:06.840 a year for the size of this show for advertising revenue because I'm not going to let anybody have any

00:02:11.600 flex power over what I can and can't say it's not going to happen so uh and I also like don't want

00:02:17.740 to fill your ears with 30 minutes of ads um so if if uh if you get value out of the podcast it makes

00:02:24.080 you laugh it makes you think if it teaches you something uh please share the show that's how we

00:02:28.360 grow the show okay so a lot of you guys are like man why didn't everybody listen to you well fuckers

00:02:33.580 you don't share the show that's why you should be 10 times more fucking big than you are well yeah we

00:02:40.240 would be if you had the balls to share the fucking show so please share the show don't be a hoe share

00:02:46.280 the show that's it like dude it's so it's so fucking annoying I get these dms from people that

00:02:52.580 are like oh bro I don't your content so this blah blah blah you should be a million times bigger than

00:02:57.400 you are I'm like I want to look at him like right in the fucking face like you realize what the fuck

00:03:01.800 you're saying right I've asked you to share the show for 10 fucking years motherfucker if you guys

00:03:06.380 shared the show every time I gave you value in real talk if you did that the show would be

00:03:12.140 fucking 100 times the size it is it's pretty fucking big now and that's my fucking little

00:03:17.500 rant about it it's annoying no I get it you know oh you shared the show once five years ago but you

00:03:22.100 sucked the information out of it and built a whole fucking life for yourself cool that's a fair trade

00:03:27.040 you see what I'm saying like bro let's be real yeah this is why I can't get I can't wait to get into

00:03:33.160 the mfceo project the new one because we're doing it a little bit different I'm not gonna

00:03:37.300 I'm not going to there's gonna be some skin in the game yeah yeah yeah there's gonna it's gonna be a

00:03:41.240 little different arrangement yeah you know I've asked you guys for 10 fucking years basically to

00:03:45.120 fucking share shit and we're gonna have a little different arrangement on this new one so I'm excited

00:03:49.720 about that and I'm also excited about getting back into the personal development content like highly

00:03:54.840 focused on this I was just thinking about this man you know I see all these people

00:03:59.620 uh and we'll cover the the the elections and things on on tomorrow's show more in depth but

00:04:06.900 um who are like totally fucking pissed off about the election right and by the way you don't even

00:04:15.500 know what to be pissed off about because they're fucking still doing shit oh I should be mad right

00:04:20.500 now okay I'm mad like we don't even know and and and the point of the matter is and uh you know

00:04:27.400 we have to understand that like dude we still have the freest country on the planet here even

00:04:37.000 though I believe that we're not free the way that we should yeah and the solution to this problem is

00:04:43.480 not removing x person and putting x person in those your person whoever the fuck that is

00:04:50.780 is not coming to save your shit and people have gotten so wrapped up in that

00:04:57.400 that they're missing the big picture and the big picture is very simple

00:05:01.540 I was talking to a group of friends uh about three thousand of them out fucking Nashville okay

00:05:07.480 and uh I mentioned to them uh very politely of course that you know none of these people give a

00:05:17.560 fuck about you okay and these people are like yeah let's go kill them and bro I fucking hold on

00:05:24.220 I fucking get it yeah right I get it but then what about what about the next day then what yeah

00:05:30.020 yeah and what about the next day after that and what about the next day after that and what about

00:05:34.700 the next day after that because what's really hurting society and what's really hurting our country

00:05:41.140 and what's really hurting culture is mediocrity and acceptance that your future and your success

00:05:48.560 and your life is somehow a reflection of the people that you fucking vote for right okay i've

00:05:55.060 been doing pretty well for a long time and there's been people who were you know the guys i liked and

00:06:00.960 they're actually i don't like any of them that's a lie but there's been people that i prefer and

00:06:05.720 there's been people that i highly dislike and it's never affected what the fuck i've done it's always

00:06:11.280 been the same thing i show up every day i work hard as fuck i get better and i continue to win

00:06:15.940 and the only thing that's actually going to save this country is not some sort of violent revolution

00:06:21.160 it's a cultural revolution we live in a grassroots up power structure meaning that if all of us

00:06:30.980 become excellent in our finances excellent in our our health excellent in our education our

00:06:37.280 self-education yeah our choices everything okay every area of your life we are less dependent on

00:06:43.160 them and we we change the customer base okay and when we change the customer base which is the

00:06:49.100 people they then have to change what the fuck they do so it's not they rule over us it's we fucking

00:06:56.380 rule them right but the problem that's been happening in this country for many many many years and by the

00:07:01.920 way it's been intentional is that culture and uh victimhood and uh mediocrity and you know being

00:07:14.140 unhealthy has all been promoted we have removed all the drivers of excellence from society this is why

00:07:23.140 when you scroll through instagram it there's literal porn on fucking instagram now why is that

00:07:28.980 people don't look like oh i don't understand why that is well here let me tell you why because when

00:07:32.580 you're fucking 13 12 13 14 years old 15 years old you're starting to figure out what you want to do

00:07:38.580 in life okay and uh whatever the fuck it is you want to do in life is probably going to have to do with

00:07:44.880 you wanting to get some fucking pussy all right let's be fucking real every successful person out there

00:07:49.840 every successful man out there men specifically do everything they fucking do so that they can attract the

00:07:56.520 highest quality fucking mate that's reality it's nature yes and when you remove that drive by putting

00:08:03.700 pornography and shoving down your throat yes and putting it right in front of these kids faces you're

00:08:09.440 handicapping them of the fucking creative drive that they would naturally otherwise have yeah why go chase

00:08:16.140 it when it's right here that's right and so dude we have to as a fucking culture and a community

00:08:22.560 start to recognize the weapons that they use against us to keep us fucking broke to keep us sick

00:08:29.580 to keep us uneducated to keep us without hope of any better future okay so that we will uh accept

00:08:37.780 whatever plan they want to give to us right but if we become completely independent of them and we become

00:08:43.560 strong physically strong mentally strong financially strong spiritually strong in the community

00:08:50.040 they cannot do what it is they try to do all right and this is the only way america will be fixed it's

00:08:57.420 the only fucking way it's a revolution of personal excellence it's a revolution of high standards it's a

00:09:03.880 revolution of creating bad motherfuckers that will accept nothing else but fucking winning that's the

00:09:09.900 truth and then those people set an example for other people to watch and when other people watch that

00:09:16.300 they say shit man i would like to be like that guy and that's what we're missing in society yeah we're

00:09:23.280 missing people who inspire people to win through their own fucking excellence and this is the biggest

00:09:29.320 problem that we face and this is why i'm so excited about getting back um with the ms ceo project on the

00:09:36.100 new platform that we're that we built uh because bro i'm like this is what's going to fix it yeah this is

00:09:43.080 like you guys the only true fix what can i do i can't do anything i'm powerless well yeah bro look

00:09:49.640 at you right look at you you're fucking sit in front of the tv six hours a fucking day you're a hundred

00:09:56.560 pounds overweight your fucking bank account looks like it has a fucking disease okay and it's dying

00:10:02.420 you're you're fucking you're you don't ever pray you don't ever believe in higher power you don't have

00:10:07.340 a purpose no more you're a fucking consumer for their fucking system okay so you need to snap the

00:10:14.080 fuck out of it all of you guys and start realizing that america is a bunch of bad motherfuckers and we

00:10:18.800 need to become bad motherfuckers so that we could fucking continue this legacy of greatness that we've

00:10:24.640 had for 250 fucking years so anyway the point is that's what's going to fix it and anything else

00:10:32.940 is just an a little supplement to that solution yeah because we can vote we can have a revolution

00:10:39.860 we can fucking throw these people out on the front lawn and by the way a lot of them deserve to be

00:10:44.680 fucking dealt with you guys know that i have no fucking uh qualms about saying exactly what needs

00:10:50.840 to happen to some of these criminals they should be tried they should be run through due process and

00:10:56.080 when it's found out that they actually did what the fuck they what we all think they did they should

00:11:00.260 be beheaded publicly real shit so it never happens again but after that we still have to have

00:11:08.600 a per the culture that we're talking about right so like dude there's so many people out there that

00:11:13.580 are like fucking hold these people accountable and i'm one of them but i'm also handling my fucking

00:11:18.680 shit i'm also putting in the work to be fucking great and by the way i got a lot of room for

00:11:24.980 improvement i'm not saying you got to be perfect and i'm not saying i'm fucking perfect but what i am

00:11:29.780 saying is that if you accept what it is that they serve up to you and you think that a vote or a

00:11:35.600 protest or some shit's going to somehow fix your situation you're fucking insane so decide how much

00:11:42.320 you want to commit to it because the truth of the matter is you're either a fucking part of the

00:11:46.740 solution or you're a part of the fucking problem and you need to be real honest with yourself about

00:11:51.420 which one that is it's real man so well we do got some questions from people that are trying to get

00:11:57.940 better good so that's that's what this whole thing is going to be about yeah like that's what

00:12:01.740 this whole project is about the new mfco project is about consolidating the motherfucking winners

00:12:07.880 the people who want to be great it's not about it and that's the only thing it's about coddling

00:12:14.080 excuses yeah bro no anyway let's get into this guys uh any question number one

00:12:21.560 question andy how do i further market my detailing business so i advertise on craigslist and the next

00:12:29.880 door app but i'm not gaining much clientele most people just use an automatic wash and they don't

00:12:35.300 really see the value in having their car properly detailed nor do they care what can i do the to find

00:12:41.140 the people who do care and want it done right or better by hiring me well you're targeting the wrong

00:12:48.500 people there's tons of people out there that give a whole lot of fucks about how clean their car is

00:12:53.160 i'm one of them okay there's plenty of other people that are like that too yeah if you're targeting the

00:12:58.620 mass you're correct the most people don't give a fuck this is why most people are falling into the

00:13:03.880 mediocre category that that are the problem not the solution all right most people drive through

00:13:08.780 and you know they look around their car they got fucking stale french fries they take no pride in

00:13:13.960 their fucking vehicle front seats trash yeah it looks like shit yeah and you wonder why they're like

00:13:17.860 the rest of their lives looks like shit okay so if you think you're gonna have an auto detailing

00:13:22.900 business and those people are gonna buy it that's flawed thinking all right so you have to understand

00:13:27.720 who the actual customers are um people who care about their cars people who care about high standards i

00:13:35.820 would start marketing to people who are winning and figure that out and whatever metric you need to

00:13:40.080 figure out uh about high income high driven high earning high standard people those are the people that

00:13:47.180 are gonna fucking that gonna use auto detailing yeah right like a regular person uh might get their

00:13:53.540 car detail once every fucking two years as a gift to themselves uh motherfucker like me gets all his

00:13:58.640 cars detailed after every motherfucking time i drive it exactly okay that's real talk it's a real shit

00:14:03.520 yeah do i not no you absolutely do yeah so but to the point that also inspired me to make sure i keep

00:14:09.100 my shit clean yeah because i clean my truck now at least twice three times a week yeah your truck's pretty

00:14:13.600 clean yeah uh it's a big deal you know that i see everything as a reflection of personal standards

00:14:18.700 as well you know back when i was hiring people when i was doing the interview process at the company i

00:14:23.460 talk about this on the first mfceo project i go out and look at motherfuckers cars like i would act

00:14:29.780 like i was getting up to go to the bathroom and i go out and look in their car and see what the fuck

00:14:32.420 they were about you never know who's watching dude yeah you know i'm saying i go look in their car i

00:14:37.060 see a fucking rolled up hardy's bag and some fucking french fries on the floor blah blah blah and i know

00:14:42.340 some of you motherfuckers would be like oh i got kids yes so what right yeah so what you think that

00:14:47.540 gives you an excuse to be a fucking slob every time you fucking see your standards slip you are

00:14:53.460 fucking taking away your standards legitimately in your fucking ability to hold high standards it's

00:14:59.500 like it's like john madden football bro like you have a your standards are a 99 oh you you let trash

00:15:05.760 shit accumulate in your fucking car uh that just went to an 80 right like these these these times

00:15:12.800 where you let your standards slip even though you think it's insignificant because no one sees it

00:15:17.600 are still affecting your ability to hold high standards right and so i know that's not part

00:15:21.900 of the question but no shit matters absolutely and so if i was you uh i would start targeting the

00:15:26.760 right audience you know like the fucking people that go to an automatic car wash are not ever going

00:15:30.880 to be your fucking customers like that is flawed thinking so you need to start thinking about

00:15:35.760 and by the way this might be a situation where you could get linked up with some of the luxury

00:15:39.980 car dealers in town and get get you know referrals that way maybe do some free details for those guys

00:15:44.840 so they can see how good of a job that you do maybe you do a free detail for the guys who run those

00:15:50.720 offices once in a while so that they can recommend you as a detailer see in the beginning there's a lot

00:15:56.260 of work that you must do for fucking free to build a reputation all right so people don't talk about

00:16:01.940 that no because no one wants to do it but the people who win do it yeah the people who win do

00:16:06.560 their shit for free so they can build a reputation in the beginning that's what happens so uh stop

00:16:12.060 targeting the wrong people start figuring out who the right people are think about it a little bit

00:16:16.140 differently than the way you're thinking about it and the the answer will present itself yeah

00:16:20.580 it's fucking fine it's real shit yeah like dude i was thinking like shit roll up to a fucking car

00:16:25.920 meet no i'm saying there's all kinds of things like that but like still you have to display your

00:16:30.080 skill set so maybe you should figure out who's influential in the fucking car community maybe

00:16:35.900 you should offer them some free details if they agree to refer you to other people you see what

00:16:40.580 i'm saying like maybe maybe maybe you should just do a free detail for potential clients that you hand

00:16:46.220 select because you know they're influential and you know say hey uh andy i want to do a couple

00:16:51.620 details for you just to show you what i can do on me on the house blah blah blah i don't need shit

00:16:56.260 and then you take a fucking the only thing that i want to do is i want to i want to post a picture

00:17:01.760 of the detail after i'm done yeah see what i'm saying right right like there's all kinds of things

00:17:05.420 bro that's the thing but like that detail better be the best fucking detail ever though right well

00:17:09.520 yeah i mean that's listen if the product's no good it doesn't matter yeah but like this this is

00:17:15.820 very much so an easy problem to solve you're making the mistake a lot of business owners make which

00:17:22.560 is that everybody is the potential customer pool this is why people get caught up in cancel culture

00:17:27.480 too by the way because they don't even know their customers yeah right like

00:17:31.320 you have to know who the fuck your customers are and you have to understand that everybody 100%

00:17:42.100 of the population is not the potential customer pool it's it that's an inaccurate way to look at it

00:17:47.700 statistically so you have to understand that that your customer pool is only a fraction of that 100%

00:17:54.520 and your job is to figure out who those people are and then service those people and the rest of the

00:17:59.880 people um they're irrelevant yeah you see what i'm saying absolutely bro absolutely uh any question

00:18:07.680 number two uh indy i work for a great company i'm trying to provide as much value as i can i'm worried

00:18:14.520 that this is going to come off as kissing ass in order to get a hit how do you differentiate

00:18:19.700 pleasing people versus kissing ass uh to provide as much value to the company i think people that say

00:18:26.800 look i'm not trying to kiss your ass are the worst fucking people on the planet i fucking hate those

00:18:33.140 people i fucking hate them i have this all the time people come to me and they're like they want to

00:18:39.060 tell me something nice about me or something fucking something cool or something that they appreciate i like

00:18:44.280 your head no i you know i'm not trying to i'm not trying to suck your nuts bro i'm not trying to

00:18:49.420 kiss your ass bro that is the weakest shit that anybody could ever say it shows your insecurities

00:18:55.280 to the maximum level when you start a conversation with someone who you uh deem as as more successful

00:19:03.620 than you or in a position of power position of leadership and you start it with i'm not trying

00:19:08.520 to kiss your ass bro you're automatically in my mind at the back of the fucking line because

00:19:12.660 what it shows me is that you're so fucking insecure that you can't even tell someone the actual truth

00:19:18.740 and appreciate the truth without letting your own insecurity shine through it's fucking disgusting

00:19:24.620 so you you guys who say this shit you think you're like being tougher right like i'm i'll you know i'm a

00:19:31.420 man i'm a you know i i'm not trying to kiss your ass everybody else sucks your dick yeah exactly and

00:19:37.000 you know what those people can fucking fuck off in my book i fucking hate those people i hate them

00:19:42.560 because dude it's the weakest shit ever and it's also an insult like i can fucking i can fucking

00:19:49.100 understand that you are a man too bro right i treat you like a fucking man i treat you and by the

00:19:55.040 way when you say that shit you're less of a man to me just so we're fucking clear right so don't ever

00:20:00.280 fucking say that and don't ever fucking think that that's a hang up in your own mind that's a hang up

00:20:05.340 in this person's own brain about leadership if you want to say something that is true that is also good

00:20:12.720 you fucking say it you don't apologize it or preface it with shit that people respect that okay

00:20:18.720 they don't respect that whiny little groveling shit of like oh hey uh hey mr andy i'm not trying to

00:20:25.660 kiss your ass or anything but you know blah like bro that is the fucking weakest shit ever it's so

00:20:32.560 weak like i i can see right into someone's soul when they fucking say it you get what i'm saying

00:20:38.820 yeah like i can fucking like you're not fooling me bro you're insecure about who you are as a human

00:20:45.600 being and so you have to preface a compliment or some sort of thing that you want to share with

00:20:52.060 i'm not trying to kiss your ass right the fuck out of here so anyway the point is lose that mentality

00:20:58.680 completely that mentality will hold you back in life it'll make you it'll make you go right to the

00:21:03.280 back of the line over and over and over again successful people do not respect that mentality

00:21:08.340 and if you want to get ahead inside your workplace you need to fucking lose it 100 this whole idea of

00:21:13.700 i can't contribute or say anything nice because otherwise this guy everybody kisses this guy's ass so i

00:21:19.360 don't want to kiss his ass hey dumb ass i deal with more criticism by fucking 9 a.m that you've

00:21:24.760 ever had in your fucking life okay so not everybody kisses my ass like you fucking think right okay most

00:21:31.140 of the shit people say is ignorant fucking shit i'm trying to kick my ass that's right and so when you

00:21:36.440 walk up and you fucking say that it makes me want to knock your motherfucking teeth out and i ain't the

00:21:41.380 only one that feels that way i'm sharing this amongst every high level successful person i know

00:21:45.720 we all laugh about people that say that we all laugh at it so what was the question he wants to

00:21:52.260 figure out how to get ahead provide value without it coming off like yeah kissing it then fucking stop

00:21:56.900 worrying about kissing ass and just start worrying about providing fucking value and you'll be just fine

00:22:00.920 i fucking hate that it's such a fucking ignorant thing to say like bro successful people especially

00:22:11.500 people who are in the public eye get their balls kicked in fucking a million times a fucking day

00:22:18.320 no one's kissing ass okay and when you come and say that it's like it's it's it's infuriating

00:22:26.640 and it also puts you at the back of the line you look like a fucking bitch saying it so stop saying it

00:22:34.160 and i would recommend stop even fucking thinking of it because high level kick-ass confident men do not

00:22:40.640 fucking even think about saying anything like that and when people say it to them they fucking hate

00:22:46.320 you that's true well guys andy our third and final question uh question number three andy i've heard

00:22:55.180 you mention on multiple you understand what it is it's like a posturing it's like a posture well you

00:23:00.140 men have to posture like hey motherfucker i know who i am and i know who you are and no posturing

00:23:10.080 no amount of posturing that you could do as a man is going to somehow make this situation even right

00:23:17.520 okay so you are better off you are better off being confident and being respectful and treating

00:23:25.780 these people who might be a little bit up the ladder from you as men and they will treat you

00:23:30.720 with the same respect in return yeah it makes me think it's like you say that you preface that

00:23:36.640 because you're really not genuinely happy or true about the statement that follows that like what

00:23:42.520 about the karmic response on that and what you know i'm saying like oh i don't want to kiss your

00:23:46.700 ass but yeah you kill it like you're not really genuine about that no it comes off as totally fake

00:23:50.440 yeah you're not genuine at all so what do you tell the universe that's what you're about it's weak

00:23:54.160 shit yeah it's when insecure people say especially men because they have they they are they are

00:24:00.160 insecure about some part of who they are comparing it to you right okay and you me i don't care about

00:24:09.380 that i don't even fucking care like i don't give a fuck what job you got i don't give a fuck what kind

00:24:14.240 of car you drive i don't give a fuck bro i pour my whole life into helping motherfuckers win you think

00:24:19.400 i give a fuck if you're not winning quite as big as me the point of everything i do is to help you

00:24:24.440 motherfuckers so when you come up and say that shit bro it's like it's disgusting okay

00:24:30.640 just don't even think it it's a poor fucking way to think that's loser fucking way to think

00:24:37.520 it's a loser way to think you will always lose thinking that i'm not trying to kiss this guy's

00:24:42.200 ass but blah blah blah all right well then go over and fucking corner where you were before and shut

00:24:46.940 your fucking mouth because you're insignificant as fuck and you're going to stay that way with that

00:24:51.560 fucking attitude oh i fucking hate it i love it guys like i don't fucking know yeah like i don't

00:25:00.860 know like bro i'm a regular man who happened to do some shit i shared my whole life trying to help

00:25:07.820 other motherfuckers do the shit i don't have an ego about it now if you press me on it i'll be happy

00:25:13.640 to remind you where the fuck we both stand but i don't have to do that right but see when you say i'm

00:25:19.540 not trying to kiss your ass then it makes me want to do it you understand so just don't fucking do it

00:25:26.500 yeah just be genuine nobody respects it yeah i'm telling you i know a bunch of dudes that are worth

00:25:31.540 a bunch of fucking money all my for every one of my bro every one of my friends that i can fucking

00:25:36.860 scroll through this in the last fucking two weeks is making lots of money and i'm not talking about

00:25:42.200 one million dollars they're making millions and millions and millions every single one of them

00:25:45.580 tell we talk about this this is something that's talked about behind closed doors that nobody ever

00:25:49.820 talks about in purpose uh in public it's weak shit guys our third and final question andy question

00:25:57.080 number three uh andy i've heard you mention on multiple episodes that young entrepreneurs

00:26:02.060 should live below their financial status i'm working on that and i'm wondering what were some things

00:26:07.060 that you did in the past to help you live below those means well look man you know the biggest thing

00:26:13.900 that keeps uh people from so public perception right now is huge right like attention is huge

00:26:20.120 it's the currency that we're all living under right now um and there's an exorbitant amount of pressure

00:26:25.680 for young people to be successful the first day they open right now yes yeah and bro anybody who's

00:26:33.080 actually doing anything knows that's bullshit and most of your friends know it's bullshit and by the way

00:26:37.820 most of your customers don't give a fuck okay so you have to first of all let go of the idea of

00:26:44.420 appearing to be successful especially in the beginning okay because it's not real and everybody

00:26:49.020 knows it's not real especially motherfuckers have been through it like me okay now after you let go of

00:26:56.560 that um you have to understand that for you to become where you what you're trying to become you

00:27:06.420 are going to have to have as much available income as possible and living below your means for most

00:27:12.700 people is like you know i'm i'm going to buy the the fucking store brand raisin brand instead of

00:27:19.320 fucking kellogg's right that's not what i'm talking about i'm talking about taking your house

00:27:25.480 and selling your house and getting a fucking 400 a month apartment i'm talking about getting rid of

00:27:30.900 your fucking uh your your nice ltz chevrolet pickup truck and driving a fucking uh 1987 fucking toyota

00:27:38.200 celica okay i'm talking about burying all of your fucking expenses to the lowest level possible so that

00:27:45.840 you have the most amount of income potentially to invest in what you're doing okay so we're talking

00:27:51.580 about majorly living below your means yeah for me i moved back in with my dad when i need to live

00:27:57.260 below my means i fucking i 86 my my my fucking house uh i sold i this happened in 2000 fucking uh

00:28:04.760 six and seven i sold my house uh i moved back in with my dad because i needed the fucking flow to

00:28:10.580 fucking push the business forward do you think i regret that now no do you think it was embarrassing

00:28:15.820 for me to move back in with my dad at 27 years old i'm sure it was yeah it sure fucking was yeah

00:28:21.400 but do you think i regret it okay so you have to be you have to be realistic about what it takes to

00:28:27.660 win in business and it takes a lot yeah and so you need every advantage that you can and what you don't

00:28:31.980 need is some overinflated you know sense of like i have to show this image for people to you know

00:28:39.320 think i'm legitimate no dude if people see you out there grinding and hustling and working your

00:28:43.600 fucking ass off that's going to garner their respect and they're going to that's probably

00:28:47.300 going to make them want to shop with you even more yeah all right so you we have to get real

00:28:52.580 about this dude because this is a real problem and and you know i i i like to show you know when i when

00:28:59.400 i launch this new platform you guys are going to see pretty much everything in my life um but when i

00:29:04.220 when i was doing a lot on instagram and a lot more content i would show i would show my success more

00:29:09.560 um but that was only because i was inspiring the people who are just starting that this is the

00:29:14.820 reward after you go through this part you got to pay the dues and you'll get this yeah yeah but but a

00:29:19.720 lot of people take like a lot of these kids that are you know fucking young they're in their 20s

00:29:23.960 they feel the need to go out and stretch themselves out to appear a certain way you know for their the

00:29:31.040 girls on the instagram or whatever they're trying to do right but the what they're not what they're not

00:29:35.720 computing because they lack the perspective is that you're cutting off the long-term potential

00:29:41.200 of your business in 2007 when i moved back in with my dad uh six or seven i can't remember what

00:29:47.000 it was i think it was i think it was actually six um i you know the internet was not the internet like

00:29:55.840 it is now you know i'm saying so i didn't feel the pressure a lot of these people feel right now

00:29:59.780 the social pressure yeah the social pressure yeah um and so we have to be real that this is a real

00:30:07.160 thing and like dude like these these younger kids like these guys that you see out there who are

00:30:12.600 24 25 and they appear to be making all this money and shit and and driving a cool car and living this

00:30:20.240 lifestyle and all this this influencer life quote unquote you have to understand that like in 10 years

00:30:25.840 these are going to be the fucking losers they won't be there no they won't you won't even be able to

00:30:29.240 find them because they're going to get embarrassed and they're going to have to delete their whole

00:30:31.760 fucking presence on the internet and they'll be working at fucking like jiffy lube or some shit

00:30:36.660 all that'd be left is just pictures yes yeah so like dude you have to understand that like when

00:30:41.540 you can suffer now yeah and be humble now or you can suffer later and be humble later like would you

00:30:48.720 rather be the guy who buys all the cool shit right when you're getting started and presents this image

00:30:53.900 of success and then never makes it and then when you're fucking 35 40 years old you your life

00:30:58.920 sucks would you rather be that guy or would you rather be the person who while they're young

00:31:04.480 cuts all the fucking bullshit out of their life and then when they're fucking 40 years old they

00:31:09.360 have a company that's worth fucking 5 billion 6 billion dollars yeah that's real or what would

00:31:13.860 you rather have yeah you see what i'm saying i cut the i mean because that's the thing bro like

00:31:17.420 even like i'm a young i'm a young person you don't have to have a billion even even a 50 million

00:31:21.560 yeah okay even a 50 million dollar company like would you wrap whatever it is whatever standard

00:31:25.980 you're trying to get to what would you rather have because those are the real choices those are

00:31:31.520 the real choices of of what you have to choose yeah okay so my recommendation is and and the path

00:31:38.440 that i follow was i live below my means i made the sacrifices early i reinvested in my business i did

00:31:45.400 things intentionally that were not fun to do to pull enough fucking flow out of my bills to

00:31:52.440 reinvest into my future and that paid off over time and there's been a number of times over the

00:31:58.400 years guys where i've gone eight months or 12 months uh or even 18 months with like not getting

00:32:06.420 paid from the company because i wanted to reinvest those funds to get us to that next level right

00:32:11.580 and that ability to delay your gratification and to pull your own income out of your pocket to

00:32:18.860 reinvest it into this thing that's going to make all the difference that's going to be the x factor

00:32:24.540 that divide that that that separates you from all the pretenders out there in the world yeah and

00:32:30.440 i'm going to tell you bro it might not be that fun right now for you guys to like not be cool on the

00:32:34.720 internet but you'll be really cool later in real life too yeah and that's what i'm saying like

00:32:40.400 so we have to be humble about where and honest about where we are and this is why i have such a

00:32:46.680 problem with like all the fake fucking coaches out there you know like i've been notorious to like

00:32:51.560 just destroy these fucking fake life coach entrepreneur coach motherfuckers that have never

00:32:57.040 built anything real you can't go see their fucking place they don't sell products you can't buy their

00:33:02.540 products if you can it's like a sticker or some fucking bullshit right like the there's a lot of fake

00:33:08.900 shit out there and you guys like the difference is the real motherfuckers aren't telling you

00:33:14.340 you know oh get rich quit they're just telling you the truth and see this is this is a this is an

00:33:20.180 issue i have with my content you know i don't ever fucking tell people they're going to get rich quick

00:33:24.380 i don't ever tell people they're going to fucking be a millionaire in fucking two years i've never

00:33:28.780 have you never hear me fucking say that because it's just not the fucking truth if it happens to

00:33:32.960 happen for you that's that's an anomaly good for you congratulations however however i would also

00:33:39.500 rather not be that person and i would much rather be the person that it takes 10 years like it took

00:33:44.540 me to get anything significant going for the reason of the acquisition of the skills that i had during

00:33:49.780 that struggle okay when they have that saying easy come easy go right but but also it's the opposite

00:33:56.220 of that like when it's when you have worked really hard to get your money you're less susceptible to

00:34:01.640 losing your money because you develop so many skills to get there you follow what i'm saying

00:34:05.400 hard to come hard to go yeah yeah it's so so like bro a lot of these guys are flashes in the pan bro

00:34:10.480 i could fucking dude there's there's a there's there's probably a hundred people i could name

00:34:15.200 off the top of my head who were fucking in this you know coach space five years ago they they're not

00:34:20.980 even online anymore just no one whole picture show yeah bro you don't want to be that guy and you

00:34:25.020 also want to listen to someone who's built real shit because they'll tell you the things like i just

00:34:28.560 told you which is um you want to be the person who grinds for for a longer time because

00:34:35.180 those are the skills that you're going to have that are going to carry you the rest of the way

00:34:38.400 yeah the person who got that hit that fucking uh you know that double or that triple or that home

00:34:43.880 run right out the gate they're going to quickly lose that this is why you see people this is why

00:34:49.320 you see people who win the lottery lose all their fucking money this is why you see people who are

00:34:53.620 pro athletes lose all their money you guys think pro athletes just because they get paid you know

00:34:58.140 20 30 40 50 million dollars a year that they're somehow smart no these are dudes just like you

00:35:03.640 who swing a baseball bat fucking throw football bro just really good yeah they're they're really

00:35:08.220 fast and they're really strong and they're smart at their game that does not make them smart and

00:35:12.220 equipped with skills in business or financially to manage what it is they've got because none of us

00:35:17.920 are being taught this shit in school no intentionally we're not being taught intentionally financial

00:35:21.880 skills so that we will indebt ourselves so their system works because their system only works when

00:35:27.160 we're in debt and even when we do hit those home runs we still fuck it off because we don't know

00:35:31.340 that shit yeah real man yeah so um so yeah man uh you know be real about where you're at and here's

00:35:40.580 the other thing document that shit like document that shit of you struggling and how hard it is and

00:35:47.660 and watch people follow you along the journey because dude 10 years is going to go by in a snap of

00:35:53.420 fingers and and i hate to tell you this but 20 years will too you're gonna you're gonna get to 20

00:36:00.000 years and be like holy shit like that happened that was instant even though it doesn't feel instant

00:36:05.140 now you know what i'm saying so like bro play the long game don't fucking fall into the trap of like

00:36:11.860 i gotta be somebody in front of everybody else first of all nobody believes it second of all nobody

00:36:18.600 respects it third of all you're making a meme out of yourself whenever you fall on your fucking face

00:36:23.100 so don't it's real man well guys andy that is three pay the fee yep do it

00:36:31.740 went from sleeping on the floor now my jury box froze fuck a pole fuck a stole counted millions in the

00:36:38.700 cold bad bitch booted swole got her on bankroll can't fold doesn't know headshot case closed

00:36:45.720 cross jail wounds on the floor now my jury accrucius frock

00:36:51.200 can't fold mendon so under i feel this way down the condition that i have hahaha

00:36:57.100 but i feel i'm cool that this way down the point of all that's pretty high.

00:36:59.420 i feel like she's better than Halloween let me be that right, it's just saying.

REAL AF with Andy Frisella - November 11, 2022

413. Q&AF： Finding Your Target Audience, Providing Value Vs. Flattery & Living Below Your Means

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