REAL AF with Andy Frisella - 416. Q&AF： Relationships With Suppliers, First Employer-Employee Relationship & Location Location Location

00:00:00.000 what is up guys it's andy priscilla and this is the show for the realists say goodbye to the lies

00:00:21.220 the fakeness and delusions of modern society and welcome to motherfucking reality guys today

00:00:25.400 we have q and af that is where you submit the q's and i give you the afs uh you as always you could

00:00:31.820 submit those q's tell them dj guys email those questions in to ask andy andy for seller.com

00:00:36.600 and that's dj my handsome co-host old children yeah what's your and you guys need to be following

00:00:42.140 dj on instagram dude what's your instagram bro uh guys i'm on uh ig at uh officially d johnson

00:00:48.620 officially d johnson yeah all right be following him and be following me too why you motherfuckers

00:00:54.040 don't it's so weird like uh yeah i can tell by the fucking data and analytics of the show versus

00:01:00.720 my actual following so uh those people that send me dms was like don't follow yeah guys i do a lot

00:01:05.880 of my updates and shit on instagram stories i don't post in my static feed but a lot of what's going on

00:01:10.460 uh that you guys want to keep up with i do in my stories so uh one of the things i've been talking

00:01:16.980 about in my stories all the time is this new platform that we're launching uh which is going

00:01:21.340 to be fucking awesome a lot of you guys know that we're restarting the mfceo project and uh

00:01:27.140 that's all cool but there's a lot of other stuff that we're doing as well inside this platform that

00:01:33.380 is going to be really cool um and it's all going to be geared towards winning uh i'm not really

00:01:37.760 interested in doing the overly uh we're going to talk about freedom and why it's important but

00:01:42.780 i'm going to leave that part of everything on this show uh and on on this other platform it's going

00:01:47.840 to be all about fucking winning uh but we'll have the video versions and the audio versions of both

00:01:53.240 shows we're going to have the video version of uh my new youtube show behind the scenes of that

00:01:58.660 um which is going to be really fucking cool um we've got all kinds of tools um it's going to be

00:02:05.020 the platform for the the official platform for the live hard community uh fuck what else

00:02:09.640 be fucking oh car content yeah that's why you get to have your cake and eat it yeah bro listen i'm

00:02:14.900 doing everything on here okay and we're going to keep the losers out okay we're going to keep the

00:02:20.080 fucking bitch little motherfucking whining pussy ass motherfuckers out okay and we're going to

00:02:25.420 consolidate the winning on this platform so if you want to win and you want to kick ass and you want

00:02:31.540 to build an awesome life and you want to be a baller and you want to make money and kick ass and all

00:02:35.380 this shit be surrounded by other people and be surrounded by motherfuckers that do this okay

00:02:39.580 this is where you're going to want to be so um we'll have details on that more as we go but like

00:02:45.840 dude a lot of people are also asking like how come we're starting how come we're doing this you know

00:02:51.700 and i want to explain that for a minute um what do you mean like like like yeah people are asking like

00:02:56.820 why why am i doing this now like i a lot of people think that i should like go run and be in office

00:03:04.560 and shit and i've thought a lot about that like a whole lot uh it's i'm a problem solver all right

00:03:17.100 and so like where i try to put my content is where i think i can do the most damage against solving the

00:03:23.720 problem when i started real af you know real af was for a couple reasons one i got really tired of

00:03:33.760 people thinking that i'm some sort of like perfect human being because i i talk about winning and

00:03:41.560 shit and i started having people like this with this cancel culture shit like finding out that i

00:03:46.440 smoke fucking weed or you know whatever that i'm a normal fucking dude and i like normal dude shit

00:03:50.840 right and they started like holding me to this fucking standard on that on this entrepreneur show

00:03:55.040 like i wasn't good enough like fuck you okay and so then i want to do the show and show you

00:03:59.920 motherfuckers what i'm really about right uh so that was one reason like you you some of you

00:04:04.260 motherfuckers are so judgmental you you make making content literally miserable okay uh i'm a normal dude

00:04:10.220 i got normal dude problems i just happen to know how to fucking win okay um secondly where can i create

00:04:19.480 the biggest solution and as i've been telling you um over the course of the last three years

00:04:26.560 you know there well the second reason i started the real af was because i needed to bring awareness

00:04:32.600 to what the fuck was going on and uh in hindsight i started a little too late because had i started a

00:04:38.900 little earlier i think we could have had some uh more of an impact on the tide turning faster

00:04:42.900 um in terms of you know the anti-corruption shit that's going on but now that i think that the

00:04:48.000 corruption is so visible that literally all of you actually see what's happening um i have to consider

00:04:54.660 okay what's the solution to this and bro in politics from what i can see from the outside

00:05:01.980 looking in and what i've experienced there is so much corruption there that unless you're part of

00:05:08.040 these people you have a very hard time making any sort of impact politically and the truth of the matter

00:05:14.780 is is that the politics isn't the actual problem culture is the problem okay and

00:05:22.040 for us to correct what's happening in the world and what's happening in culture we have to mold

00:05:31.280 culture okay electing an individual or putting someone in office or doing putting that's a band-aid

00:05:37.820 and that makes you feel good for a minute like i said on the show the other day like yeah you could

00:05:42.320 do a violent revolution and kill all these people but what about tomorrow right and what about the next

00:05:47.280 day because the culture will be the same as it was yesterday and the day before you understand

00:05:51.500 what i'm saying you need a real succession plan yeah so so my plan in my where i've decided that

00:05:57.320 i think i can do the most to help what's going on is by dedicating myself rededicating myself to

00:06:05.780 helping the younger people learn what it means to actually fucking win and helping them win because

00:06:11.180 that's what's ultimately going to fix the culture the problem with the culture right now is that we have

00:06:16.360 all become these victims we have all become these these uh excuse making weak soft entitled fucking

00:06:25.820 pussies let's be real as a people and that needs to change and that's been indoctrinated into people

00:06:33.600 for the last 20 plus years in the school system you know there's a lot of parents out there that are

00:06:38.300 really concerned about are their kids ruined or can we save them yeah you can save them but you're

00:06:45.020 going to have to wake them up to the fact that they've been indoctrinated the bullshit and then

00:06:48.580 on top of that you're going to have to put them with people who actually understand what winning

00:06:52.520 is about and teach them how to win and adopt those principles and that's why i created this platform i

00:06:57.340 created this platform um and when you guys see it it'll make more sense but to be a community for

00:07:03.120 anybody who wants to win to go learn how to fucking win for anybody that wants to be surrounded by

00:07:08.560 people who aren't negative who aren't fucking haters who aren't fucking rude who are there to support

00:07:13.740 and uplift and push forward that's what i created this for so you know like there will be no fucking

00:07:20.320 trolling there will be no fucking none of this bullshit now there we can talk jokes right but

00:07:26.200 there's going to be a fucking line and and we're all on the same motherfucking team here and i ain't

00:07:31.020 going to put up with none of that shit so you can rest assured that there will be moderators there

00:07:35.040 will be people in this platform that will just straight up cut motherfuckers out of it because i ain't

00:07:39.460 dealing with this shit this this salty sarcastic fucking pussy attitude that some of these kids

00:07:45.220 have about thinking that they can they bro there's so many people out there they never want a goddamn

00:07:49.680 thing i think they fucking know everything about the world it makes me fucking sick and and this is

00:07:54.100 why i don't do social media the way i used to do i don't i don't have any interest in getting on a

00:07:58.880 fucking open platform anymore and telling people the secret sauce about what it takes and having them be

00:08:04.420 like when they're fucking 18 years old yeah this guy sounds angry yeah this guy sounds a little

00:08:10.160 intense yeah this guy's man fuck you you don't know shit about shit you could barely wipe your own

00:08:15.920 ass you fucking don't even have a job you don't contribute shit to the world you all you do is

00:08:20.660 complain and make witty comments on the fucking internet and go cry about how you ain't get no

00:08:25.000 pussy you don't have no fucking money and you ain't got no fucking real friends and you go then that's

00:08:29.880 what you do right i ain't here for you fuck you i'm here for the fucking winners and that's what

00:08:35.220 we're going to do on that platform so you can either be on it or you cannot see my shit i don't

00:08:41.080 really give a fuck but that's why i'm doing it yeah so i think it's gonna be fucking well it's because

00:08:45.380 i can make the biggest impact there yeah that's it i can solve the biggest problem there and the

00:08:49.820 biggest problem is is that individually we have low standards individually we are living less than what

00:08:55.260 we could individually we are not contributing what we could and individually we have learned

00:09:00.760 because we've been taught that uh losing is some sort of noble thing yeah right we're gonna fucking

00:09:07.580 correct all that in that platform so if you're a little fucking sensitive whiny fucking soft little

00:09:14.100 spoon okay the same for you neither is this show like i'm tired of catering to people i don't give a

00:09:21.400 fuck what you think bro understand that i don't fucking care what the fuck you think i don't give

00:09:27.160 a fuck that you don't like my tone of voice i don't give a fuck that you like don't like my fucking

00:09:31.080 cursing i don't fucking care you're you i'm fucking me that's that okay so let's address that reality

00:09:39.080 and if that sounds like egotistical shit it's because it is

00:09:42.040 it is what it is hey like fuck dude i'm tired of it yeah i'm excited about this though no i think

00:09:54.280 it'd be fucking awesome yeah new people gonna shit their pants too yeah well they're gonna have nicer

00:09:59.640 nicer pants to shit in because they're gonna be winning

00:10:01.560 i'd rather be shitting in a pair of fucking nice ass pants than fucking some walmart shit

00:10:09.160 it's true

00:10:11.000 would you uh yeah i mean it's a valid argument i think yeah would you ever shit in some fucking tom

00:10:19.640 what do they call them tommy john underwear and a fucking nice luxury ones

00:10:22.600 i don't know what the fuck they call sal wears them you guys wear underwear ironically enough i still

00:10:27.360 wear the walmart so it's a figure of speech i know you up my game all right man enough

00:10:37.200 talking shit yeah i got some good ones for you i know you do i already know i know i can count on you

00:10:43.040 for some good ones there we go hey what'd you do this weekend oh i went hunting man yeah you did

00:10:47.200 first time ever right it was there you know how many times more hunting you've been to me

00:10:50.560 one

00:10:51.280 and now i'm the races you know i get it

00:10:57.360 yeah no man i had a fucking blast yeah i had a blast i knew you weren't gonna get any though

00:11:02.080 and i didn't even tell you why i knew did i no you didn't say yeah so dj you saved it for the

00:11:06.480 you know the podcast i did because you happen to be hunting with a certain someone uh-huh that we

00:11:12.320 both know uh-huh i'm notorious for not being able to kill fucking shit when he goes hunting it makes

00:11:20.320 sense all right yeah and he knows who i'm talking about exactly yeah he knows yeah so i already knew

00:11:26.000 because of who you were with yeah there was no fucking killing of animals having even see one

00:11:30.480 yeah now he might kill some fucking people you're right all right that's true but this is true yeah

00:11:34.800 he is a soft heart for animals i think it's all bullshit this is true yeah because nobody goes

00:11:39.120 hunting that much and not get shit yeah that's true yeah i didn't even fucking see anything but then

00:11:43.440 i did go in the evening too yeah what happened there i saw one yeah what happened did not account for

00:11:48.880 elevation yeah and dropped about half so basically you shot at it and missed so you know what wouldn't

00:11:54.160 have happened if i shot at it no it's a little more technical no it's not i checked with cam

00:11:57.920 haynes it's remember tech remember that oh you did i did actually did you really did he get back

00:12:02.720 with you on it yeah what did he say well no so i i texted him uh like such a good dude he's

00:12:08.080 fucking awesome yeah he's awesome i text him i said uh i said what's up brother so pops i need

00:12:13.280 some words of wisdom my first deer hunt and he's like let's go brother i'm uh so glad you're out

00:12:18.000 there and just enjoy the journey so much to learn in the wild and i called him afterwards and explained

00:12:22.480 to him the situation yeah and no he said it's fine well he's a bow hunter bro yeah but he gets you're

00:12:29.360 asking someone how that plays football how to shoot a fucking three-pointer i think hunting is

00:12:34.480 hunting bro i don't think so i think bow hunting and rifle hunting i mean i know because i've been on

00:12:38.400 a million like it was a tough as we just established it was a tough it was a tough hunt like i mean

00:12:42.400 like it was tough huh yeah roll up and you'd fucking sit in your fucking denali no no no listen

00:12:48.400 listen to those hunters okay when you hear this they're like they're gonna be like oh yeah okay

00:12:51.920 we get it dj here's what happened it was 200 yards away uh-huh okay i was i was uphill shooting down

00:12:58.800 with no support no braces you know what this sounds like to me i i i can i can understand what's it

00:13:05.520 sounds like a bunch of excuses me i man it sure does all right all right how many deer have you

00:13:10.320 got shy i i don't shoot it deer i fucking eat steaks

00:13:16.800 all those had all i know is i got time you know all i know is we went and shot

00:13:22.000 a little bit ago yeah i mean i don't know i mean you know it's funny though what so so i

00:13:31.040 fucking annihilated you in the fucking range the guy we're talking about here right he actually told

00:13:35.760 he's like dude it's okay because just think there's a thousand other hunters that didn't even get a chance

00:13:39.680 to shoot that's okay and now this makes perfect sense wait what the story of he's like because

00:13:45.120 he told me because i told him that's that that was that was just come back

00:13:50.880 there's a thousand hunters that didn't even get a chance so like trigger so like dude if you're like

00:13:54.880 broke and you're sitting at home you look at your bank account has zero dollars there's a thousand

00:13:58.560 other people all right like holy shit man oh man i mean we still got some time though i'm gonna

00:14:07.120 i'm gonna see if i can knock one before for the weekend so yeah you better talk to kid about that

00:14:11.520 bro you go out there and shoot one of his deer he might shoot you that's true well he's in northern

00:14:15.440 missouri so i think we're fine what yeah northern missouri hunting is that where he is oh yeah he's

00:14:22.640 up there for the big white tails yeah i mean but dude you got some pretty good size ones out there

00:14:26.800 yeah i got some good ones at my house yeah you see that big one in my house i got a big big one

00:14:31.120 the trail camera i was about to pull up but then i feel like emily would have been pissed yeah

00:14:36.640 yeah that one he's a big dude yeah he's pretty big about eight points yeah yeah i don't know

00:14:42.960 looks big to me yeah yeah all right let's do a show she said

00:14:50.480 all right all right let's stop fucking around guys jesus yeah all those excuses

00:14:56.560 by the way did you watch the fucking ufc fights no i was too busy hunting did you i know you did

00:15:02.880 because we were texting the whole time how fucking badass was that first round with uh poirier and

00:15:11.440 channel one of the best rounds i've seen bro no i've been watching ufc since fucking ufc

00:15:17.040 was ufc one we're fucking they're fighting three three times a night and shit like that

00:15:21.600 that was a dude to me and and like bro i don't know poirier you know i i hear he's a good dude i

00:15:29.200 know ed's friends with him and shit i know chandler because he's from here and he's a good ass dude

00:15:34.960 and i wanted him to win i was rooting for him and i was bummed that he fucking lost but

00:15:38.560 fuck that was a great fight poirier is one of the best in the world i know i know i know he's great but

00:15:44.400 they're both great but like bro that was like that was it went to decision didn't it did it go to

00:15:50.720 decision no yeah listen dude these listen when you say these dudes beat the shit out of each other

00:15:58.320 it doesn't do it justice yeah holy his nose was leaking bro but it was both of them both of them

00:16:04.800 were fucked up like it was fucking brutal bro and like they were beating the fucking shit out of each

00:16:11.200 other i listen i've seen a lot of brutal ufc fights that first round was probably the best first round of

00:16:18.080 mma i've ever seen in my life and i'm no mma expert dude like i kind of watch it casually but i have

00:16:23.600 the luxury of being able to watch it since the beginning i've probably watched hundreds of fights

00:16:29.280 that was like it's definitely up there i was sitting on the edge of the fucking seat like

00:16:34.880 i mean like fucking dude it was crazy yeah if you get a chance to watch that fight bro you should watch

00:16:39.600 it because i get a text from him holy fuck yeah bro bro like right after the round that's what i

00:16:45.840 said i said holy fuck bro like the it was because dude the whole the round ended like the dude was

00:16:51.520 about to get knocked out like it was and there was like two or three back and forth where both of them

00:16:56.640 like it was really close yeah they both could have been knocked out in that first round multiple

00:17:00.720 times it was fucking crazy but anyway mike if you're listening to the show that was

00:17:04.960 fucking badass dude i can't wait to watch you fight next time so yeah let's get into this uh

00:17:11.840 any question number one uh andy early on in business how did you navigate the business relationship

00:17:19.200 uh with your suppliers early on i'm launching a retail service store for computers and tech

00:17:24.720 i'm trying to bring back small brick and mortar with experience uh that best buy just can't compete

00:17:30.400 with and i'm curious if i should be trying to build a genuine relationship with my suppliers

00:17:36.160 or if i should just keep it as the quote i buy what they provide how should i gain the trust of

00:17:41.920 other businesses to be able to further stand out and how did you maintain those relationships

00:17:47.360 well look dude those relationships first of all i i got unlucky and very lucky at the same time

00:17:54.880 uh in the in the beginning of my business um i had a company uh that was a a nutritional supplement

00:18:02.880 distributor that on our first order you know this dude was like i can still remember this guy man his

00:18:09.280 name was tom i'm not gonna say the name of the company i think they're out of business but i'm not

00:18:13.280 trying to i don't like stirring up a bunch of bullshit but this dude i mean he fucking took us bro

00:18:18.800 like he like he made it seem like like he was giving us the biggest fucking deal and i thought

00:18:24.080 like fuck dude this guy's a really good dude like he's taking care of us and i looking back

00:18:31.440 what he really thought was these dudes are never going to make it and i'm going to fucking take

00:18:35.520 everything they got from right on this initial order and um and i told everybody that story for

00:18:41.920 fucking 15 years and like personally i don't think the company exists anymore and i think a good

00:18:47.440 reason is because he made a misjudgment about who the fuck and there's a lesson to be learned on

00:18:52.080 both sides there yeah well the lesson for me was don't trust people that pretend like they're doing

00:18:56.640 you such a good favor without doing your due diligence which i didn't do uh meaning he was

00:19:01.360 offering me things making it seem like uh because we only had 10 grand our first initial order was

00:19:06.000 ten thousand dollars we financed it on a credit card we probably only got about six thousand dollars

00:19:10.400 worth of actual product of what we could have got somewhere else so like i got really hard there um

00:19:17.440 it's my own fault i didn't i didn't pay attention i didn't shop around this dude was a good talker

00:19:22.480 and he made me feel like i i like he was going to do me right and he nearly put us out of business

00:19:27.120 and i told that story for first 15 years and eventually i think they went out of business

00:19:31.200 because of it it's a good a good lesson for all of you don't do that to people because you never know

00:19:35.920 who the fuck's going to become who okay do everybody right when you do everybody right you don't

00:19:40.720 have to worry about that shit coming back later so that's the first lesson i also got lucky

00:19:45.840 lucky because um i got hooked up with europa sports um and a guy named chad ratliff and then

00:19:54.160 two guys the two owners there uh eric and jeff now those two dudes now they have since sold the

00:20:01.920 company and they're on a different path now but those three dudes um are the ones that kind of taught

00:20:10.400 us the ins and outs of how to operate a retail store and they they did a lot of really generous

00:20:17.360 good things for us coming up over the over i mean up you know up until they were out which i think was

00:20:23.040 just recently um they were always treated us right they always did us right they always helped us and uh

00:20:29.760 for that reason i love those dudes and i would do anything for any one of them still to this day you

00:20:35.360 know what i'm saying um but those dudes we wouldn't be who we are now without them and

00:20:41.360 did we have some rough times did we have some conversations that were were not easy on my end

00:20:45.760 to take yeah um you know one time i went there and laid out our business plan for first form and and

00:20:52.480 the guy who was running shit over there was basically kind of like and i mean his legit quote was well if

00:20:58.720 you think that's such a good idea then because i was trying to show them what i think they should be

00:21:02.640 doing and you know i felt like i had a good perspective from the retail point point of view

00:21:11.600 that they were missing and i took that to them and uh they heard it out and it was all good but at the

00:21:16.320 end of the meeting the dude running the show kind of looked at me and he was like well if you think

00:21:19.360 that's such a great fucking idea then go do it yourself which i'm thankful that he said that

00:21:24.800 because we did do it ourselves and here we are and you know but at the time it was hard for me to hear

00:21:30.000 that because i took it as i took it as a personal insult which i don't know that it was or wasn't

00:21:34.560 meant to be but it that's how i took it because that's how i take shit yeah right and uh and okay

00:21:40.080 no fucker i'll show you yeah and it was good motivation because now i'm here and and and and

00:21:44.560 to to be honest like i still fucking think about that so i'm going to continue to take it personal

00:21:50.560 i'm i'm not going to be upset about it but i'm going to use it as fuel like i tell you guys to use

00:21:54.960 yeah um but those those you know i i got lucky that i was have able to have a bad experience and

00:22:03.600 then also some really good experiences right where i had these dudes who appreciated us and looked after

00:22:08.480 us and uh and really helped us and we wouldn't be here without them there's no fucking way um

00:22:15.200 with that being said uh it's important to build tremendously strong healthy relationships with your

00:22:22.080 with your suppliers very very important because if you're just a and by the way in the beginning

00:22:29.680 it's very hard to do because you you have to understand there is a hierarchy here and that

00:22:35.120 hierarchy whether you think it's right or not has to do with how much fucking money you bring them

00:22:40.720 okay so they have your feelings don't change that no that's it like you you're fucking you think

00:22:45.200 everything's fair it ain't fucking fair okay and the guy who brings the most business is going

00:22:49.840 to get the most attention and so in the beginning you don't get very much attention and that's just

00:22:54.160 the way it goes and so you have to understand that that's you have to be humble and understand

00:22:58.640 recognize where you are as a company and be grateful for the time that you do get from some

00:23:02.800 of these people because in in the big scheme of things like it's very very difficult to get on their

00:23:09.840 radar you have to understand that and whether it's right or wrong it just is it's what it is

00:23:14.160 so what you have to do is figure out how to make yourself stand out with these suppliers

00:23:18.320 and some of the things that we used to do uh is you know we we would we would do extra things for

00:23:24.960 the people that took care of us you know we would we would take care of them in the ways that we

00:23:29.120 could take care to show appreciation yeah maybe it's a small gift maybe maybe it's a uh donate to

00:23:34.640 their charity when when they ask for things or whatever i looked for ways to to contribute where

00:23:39.760 i could because remember dude i didn't have any money it's not like i could just do these things

00:23:43.280 right right right i had to get creative right and and it's important for you guys to get especially

00:23:48.640 with the environment that we're going into now where companies are going to deal with the players

00:23:54.000 because of the economic environment and they're going to basically concentrate all their effort on

00:23:58.400 those guys you guys who are just beginning you're going to have to really do things to make to endear

00:24:04.320 yourselves to these suppliers and i know you guys the natural thing is well i'm the customer yeah well

00:24:11.040 no one gives a fuck about the guy who is small when it comes to the the supplier business b2b is

00:24:18.320 not like b2c okay b2b the the businesses that are the bigger ones control the businesses that are

00:24:25.600 smaller ones that's reality so you have to adjust your perspective from i'm the customer to i'm lucky

00:24:32.640 they let me order from them because that's the reality so once you're in have an attitude of gratitude

00:24:39.680 and then also do things to uh become friendly and and develop genuine friendships with the people

00:24:45.360 that have the power to help your business along that's a massive deal okay um

00:24:52.640 and if you don't do that you're going to lose to people that do that's the this is real

00:24:56.640 shit now in b2c now this is where you you do have to understand that you have to be great with

00:25:03.840 every single customer and those customers you have to have the same amount of gratitude that you have

00:25:09.040 these customers uh as you the gratitude that someone else will serve your business by letting

00:25:14.400 you buy from them and and if you if you put the gratitude out both ways and appreciate both sides

00:25:20.080 of it you'll be a much more successful business and you'll be able to maintain and get something

00:25:24.640 going from the ground up but you have to obey is the laws of reality right like the laws of reality

00:25:30.800 are that when it's b2b a lot of big companies barely have room to to operate for you and to allow

00:25:38.000 you an opportunity to even create a market you might have to deal with some inconvenience you

00:25:42.720 might not get the fucking vip treatment and especially nowadays everybody wants their

00:25:46.880 fucking asses kissed every fucking which way and the minute that the supplier doesn't roll

00:25:51.840 out the fucking red carpet for some of these people they fucking freak the fuck out yeah well

00:25:55.760 guess what that supplier he talks to all the other suppliers because at that level all those people

00:26:01.840 are connected a handful yeah that's right yeah so if you ruin a relationship with one of these

00:26:06.080 motherfuckers the rest of them gonna know about it in fucking five minutes yeah that's what you're

00:26:10.240 not they don't want to do that you'll be coming you'll become branded a headache you become branded

00:26:15.200 a fucking pain in the ass you won't get any love and it'll be really hard for you to do business

00:26:20.240 you have to treat your customers that now when we're talking b2c you have to treat your customers

00:26:25.760 that the you're the thing i try to drive home and every single meeting and every single talk and

00:26:30.240 every single consultation and every single executive meeting that i sit in is you have to

00:26:36.560 you have to figure out how you can get your entire company to recognize the fact that you are

00:26:43.280 fucking super lucky to even have the opportunity to talk to that one single customer and the whole

00:26:49.040 attitude is one customer at a time and forever and that gets harder to do as you get bigger as you

00:26:57.440 get bigger people are going to see your company differently including your employees they're

00:27:01.280 going to see it as well we can afford to lose one or two people and if you've discovered that

00:27:05.440 mentality inside your company you need to fire those people immediately because that is the

00:27:10.240 cancerous attitude that will kill your company every single customer is the fucking only customer

00:27:16.240 that's how you have to you it's like having zero options mentality that we talk about on the show so

00:27:21.040 much um which is easy to have when you actually have zero options but it's hard to have when you

00:27:26.320 have a lot of options like it's hard for me to get up every day and and like i have to put myself

00:27:30.960 in a mindset that i have no other choice because guess what i do have choices you have to do that

00:27:36.240 for your customers the more you get like right like you have to train your staff to recognize that those

00:27:42.320 people are your only opportunity and you're fucking super blessed to even have those opportunities

00:27:47.040 and to get a whole company to do that when it's very clear that you're doing okay is is a very

00:27:52.160 difficult thing to do it's much more difficult to do than when when you're fucking nobody and

00:27:56.080 everybody's hungry so you know the answer to that question is yeah it's important and you should be

00:28:02.000 very good at it and you should spend an extreme amount of time uh building relationships with

00:28:06.080 your suppliers because at the end of the day these are the people that are going to dictate whether or

00:28:09.520 not you have product they're going to dictate when you get your product they're going to dictate

00:28:13.360 when you're out of product and how soon you're going to be resupplied with product

00:28:16.560 and if you have somebody there that's an actual friend they're going to do a lot better for

00:28:19.520 you than someone who's just a fucking transaction yeah i love it any question number two when you

00:28:26.880 hired your first employee did they understand the employer employee relationship immediately

00:28:34.240 or did it take time and uh what did you learn the most uh about hiring your first employee and how

00:28:40.160 serious did you take it well typically you know when you hire your first employee it's probably going

00:28:46.960 to be a friend or a family member and it's not just someone off the street and that usually

00:28:53.520 traumatizes people to having employees because your friend off the street will totally walk all over

00:28:59.120 that fucking employer employee relationship in the beginning especially when you don't have any systems

00:29:04.480 in place your business is really just an idea it's not a real thing that's catching yet or anything like

00:29:10.240 that so in the beginning uh it's very difficult to establish that boundary for most people

00:29:16.800 um but if you as a leader are comfortable putting that boundary down it will be respected

00:29:23.600 now are you going to have to deal with people like like here's what you have to understand like

00:29:29.120 in the beginning um you may think your business is the most awesome thing in the world

00:29:34.000 but that person that you're paying to work there understands that you may never fucking make it

00:29:38.640 so they have leverage on you right you know how many employees walked out on me dude uh over the

00:29:43.280 course of the first you know fucking five ten years and every single time they said the same

00:29:48.880 fucking thing every single time if they were if it was bad like that's i'm not saying like most of

00:29:54.800 the people that left they just left to go pursue a different career we're still cool like i still

00:29:58.640 love all these people appreciate all of them live laugh love i get it yeah no for real bro like people

00:30:03.760 listen that's another thing like you have to as a small business you have to understand

00:30:09.120 that some of your employees are not going to be lifetime employees they're going to move on to

00:30:12.800 other things and you have a much better like a lot of these small business owners take that

00:30:17.280 shit so personally that they create a rift with someone but i would offer you another perspective

00:30:23.440 wouldn't it be cool if these people went out and built awesome businesses or awesome careers on

00:30:28.160 their own and they did so with the fucking information that you taught them while they were there

00:30:32.400 wouldn't you be proud of that because i can tell you this i'm proud of that i have a number of

00:30:37.120 employees who have worked here who went out and created cool stuff or in the in the midst of

00:30:41.280 creating cool things and it makes me fucking proud yeah okay so don't be the business that like

00:30:49.360 you know hates the people that leave because bro they'll hate you back right um and it's not good

00:30:54.800 either like it's just not a good way to think but uh fuck what was i getting at the point of the

00:31:00.880 point of this question is basically uh you know as you get bigger and as you become it becomes more

00:31:07.280 clear that you're going to uh what i was going to say was they all said the same shit they said uh

00:31:12.480 they said oh it's down all downhill here all downhill from here if they you know like it's all

00:31:18.240 downhill from here oh is it really really i'm looking i don't know it seems like i continue to go

00:31:24.960 uphill okay so you can't listen to those people okay that's their own ego talking um but as your

00:31:32.480 company starts to develop uh a presence and people start to realize that it's actually moving the right

00:31:38.880 direction the amount of people that will try to run that boundary uh and and dilute that boundary

00:31:46.000 between employee and employer are less and less and as you get bigger and bigger bigger that continues to

00:31:51.200 be uh true so like now you know when people come to work at here let's just say at first form

00:31:59.280 where we're sitting um you know people understand like this is they understand what the they have an

00:32:04.800 opportunity now they're it's not it's not they're giving us the opportunity it's they have an opportunity

00:32:12.080 right right and so you know those systems are in place yeah and i also would like to add this

00:32:17.680 in on this conversation you know for the last five or six years we have had as as a as a whole in

00:32:26.640 culture business culture um not here i'm talking everywhere outside out everywhere in the country

00:32:34.560 we've had plenty of jobs we've had plenty of growth we've had plenty of startups this has been going on

00:32:39.360 for a decade we have all these new exciting opportunities blah blah blah blah blah blah blah blah and

00:32:44.480 now twitter's laying people off facebook's laying people off fucking amazon's laying people off

00:32:51.040 disney disney's laying there's tens of thousands hundreds of thousands of jobs that are evaporating

00:32:59.040 instantly and by the way who fucking told you this was going to happen okay and as this happens and as

00:33:07.760 people realize that this is happening the there's two things that are going to happen one the businesses

00:33:15.840 that continue to grow and continue to push continue to operate are going to have the ability to hire

00:33:25.040 better skilled higher skilled employees because other companies that gobble them up that might be bigger

00:33:31.600 and be more established so they attract the best base are going to lose some of these people some

00:33:36.960 of those people are going to leave those kind of places and come to places like mine okay or other

00:33:41.040 places like that that companies that are continuing to move forward smaller companies that's the first

00:33:47.680 thing so the talent pool just got a lot fucking more competitive the second thing is that people for the

00:33:55.440 the last 10 years have had all these opportunities and they have taken for granted what they believe to

00:34:01.840 be reality meaning a lot of people think they're entitled to a six-figure uh job a lot of people think that you

00:34:10.720 know they are entitled to a career in general because of whatever the fuck they were told at college and they

00:34:18.000 are going to come down to a this is going this is going to create a a situation where people and

00:34:25.200 culture is realigned to understand that you will only have the opportunity if you are good enough

00:34:31.920 to have the opportunity you will only earn high income if you provide high value and that hasn't been

00:34:37.920 the case for the last fucking decade or so yeah everybody's felt everybody feels entitled they take

00:34:43.920 for granted the opportunities that they have they think that because you know there's lots of

00:34:48.640 opportunities they can like bring their personal problems to work and they can like you know make

00:34:54.320 everything about fucking therapy and they can fucking make these excuses and then get away with no

00:34:59.040 call no showing and all this shit there's some demands yeah bro that shit is over it's

00:35:04.400 fucking over and it's not it's not going to be over it's over right now and so if you're in a

00:35:09.760 company right now and you have opportunity and you have the opportunity to grow and you're bringing

00:35:15.200 in your personal problems or you're bringing in your fucking whining or you're bringing in your

00:35:19.520 fucking this or you're fucking that or you're fucking this guess what motherfucker peace because

00:35:25.600 your seat will be filled with someone who wants to perform who understands the reality of what's going

00:35:30.640 on this is a warning to all employees out there you better perform at every single company and you

00:35:39.200 better fucking add revenue to the fucking company and you better do whatever the fuck it is that you

00:35:43.600 do and you better do it great because the talent pool is getting much more competitive and the

00:35:49.040 opportunities are much less right now and that is a fucking reality that people are going to have to

00:35:53.760 come to terms with okay so the the this delusion of the employee employer relationship will end up

00:36:02.240 correcting itself here over the next few years because there just isn't going to be the opportunities that

00:36:07.360 there have been in the past you understand what i'm saying absolutely bro so the winners are going

00:36:11.840 to fucking show themselves and the whiners are going to see themselves to the door and there's going to

00:36:16.800 be a big correction in the workforce i actually think it's going to be great for fucking this country

00:36:22.240 because it's going to culturally retrain people what actually matters in a workplace environment which

00:36:27.840 is performance that's what fucking matters that's it that is it that is it that is it that is all that

00:36:34.480 fucking will be rewarded and i'm not talking about here i'm talking about everywhere people are not

00:36:39.920 going to put up with your shit they're not going to put up with your woke shit they're not going to

00:36:44.000 put up with your fucking cancel shit they're not going to put up with your fucking feelings yeah if

00:36:48.080 you don't like part of the reason these companies had to fucking lay off bro if you don't like this

00:36:52.400 fucking decision that they make and it offends your fucking and you say oh well you know i think

00:36:56.880 i think this is you know this is making me feel this kind of way peace see ya that's what's happening

00:37:04.240 okay so you guys out there to have jobs you're probably none of the people here listening to

00:37:08.640 the show are like that just by the nature of the show for sure but this will be a time for you guys

00:37:13.920 the fucking winners to get much better at your skill set because there's going to be no room for

00:37:19.280 this fucking bullshit yeah it's already happened it's hard look at the fucking data people are

00:37:26.160 losing their careers left and right right now and i told you this would happen i warned you this is the

00:37:31.120 whole reason i got to real af in the first place but people didn't listen or i'm not i don't have a

00:37:38.000 big enough voice or you motherfuckers didn't share the show enough but get ready because we're going to

00:37:43.280 fucking war in terms of like how good you're going to have to be with your skill set to provide for your

00:37:48.880 fucking family you better you better be getting good right now real talk

00:37:55.920 guys andy our third and final question question number three andy how much impact does location

00:38:02.800 have on your success i currently live in a small town and struggle with meeting new people and growing

00:38:08.960 my business would it be better better for me to move to a bigger city and get my name out there

00:38:14.240 or stay where i'm at and develop my skills before expanding out

00:38:18.880 well did they say what kind of business it is no well it depends on the kind of business i mean

00:38:23.280 if it's a total virtual business online it doesn't matter where the fuck you live right

00:38:28.000 if it's a brick and mortar location of course it matters it matters a lot because if there aren't

00:38:32.720 people to see your fucking business there's no customers there's an old saying that my dad and i

00:38:37.280 like to use and that's this you can't sell lemonade in the desert lemonade's a great

00:38:42.080 fucking product if you were in the middle of the fucking desert everybody needs lemonade but how

00:38:45.840 many motherfuckers in the middle of the desert right okay that's that's what you have to understand

00:38:50.960 this is a real thing so like you may have the greatest solution to a real problem like bro if

00:38:56.080 i was fucking starving and walking through the fucking desert and i saw your lemonade stand i'd give

00:39:00.720 you everything i fucking got to get some fucking lemonade problem is i ain't ever going to be there

00:39:04.960 right okay so you need to locate dude there's a reason that people say what do they say about

00:39:08.880 location even you know location location okay they don't say anything other than that yeah you know

00:39:13.120 why because it's the most important thing you have to be visible all right and and the great thing

00:39:18.400 about the internet is that you could be visible without having a physical location but if you're relying

00:39:23.520 on physical location real estate and location is the name of the fucking game you you can have

00:39:29.600 an inferior business with a better location that will outperform a superior business in a shittier

00:39:35.760 location this is this is reality yeah okay you if you are a superior business in a shitty location

00:39:43.200 you have to do 10 times the amount of work to get the same business as the shitty business will get in

00:39:48.400 the better location it i know this because i've dealt with it forever i understand retail yeah so um in

00:39:57.200 fact i would say that's my bread and butter is like for all you motherfuckers that own retail

00:40:01.120 shit like i can make your shit a fucking empire okay so listen to me it matters a lot yeah and if

00:40:07.520 you're running a brick and mortar place and by the way um maybe maybe and this is probably not or you

00:40:13.760 wouldn't have asked the question but maybe you could earn enough money in your small town with your

00:40:18.560 business because what's enough for you that's a question we should all ask right there's no there's no

00:40:24.800 no nobility in getting on the fucking wheel and just running your whole life there there isn't so

00:40:30.160 you have to decide what the outcome is that you want and i see a lot of people that are in the

00:40:34.000 business and this is another correction we're going to see there's going to be a lot of people that

00:40:36.880 shouldn't be in business that will get pushed out a lot of those lambos getting repo it's not that it's

00:40:42.560 it's not that it's not that that that might happen okay but that's not what i mean by that i'm

00:40:47.920 talking about people who are good really good people really good employees really good

00:40:54.720 entrepreneurship has been glorified bro and it's been for the last i've been saying this forever

00:41:00.160 dude it's gonna get lean yeah and it's been shown to be some sort of option for most people when in

00:41:07.360 reality it is not an option for most people seven to eight percent of the population is an entrepreneur

00:41:13.200 and only uh like one half of the one percent at the top is actually successful all right so like

00:41:19.920 that's that's math that's data that's statistics and and you're probably not the exception to that

00:41:25.520 unless you are willing to give everything you have for it so there's a lot of people like me for

00:41:30.880 example i would say i'm naturally entrepreneurial inclined okay i was running snow cone stands business

00:41:37.760 like baseball cards i always had this okay um and even i who has a natural inclination for that

00:41:47.120 have to give everything to fucking do what we do like like sal and i and like the guys around here joke

00:41:52.560 about it all the time but like i don't know like i feel like i'm pretty fucking smart and i still got

00:41:58.640 to give it my all you know and there's a lot of people out there that don't have the skills don't

00:42:02.560 have the experience by my estimation aren't that fucking smart and they don't have the fucking the

00:42:08.480 the the stubbornness to not quit right no that are in business and like bro it's just a math it's a

00:42:15.360 game of math like those people will lose like unless they get tough unless they develop those skills which

00:42:21.280 is why we do this content um but yeah at the end of the day bro uh getting back to location it's

00:42:27.040 fucking everything yeah it really is and if if you have if you have a a location you're great it

00:42:32.720 costs more money b location is still pretty good and you can do well with it but i wouldn't do anything

00:42:36.640 other than a or b locations like they have to be very best or or at least very strong yeah don't just

00:42:43.360 fucking find no listen we we did that like our first store and spring it's still there i was gonna

00:42:50.400 actually like why why springfield like out of oh well so um i went to college my first semester out

00:42:58.960 of high school and i hated it and i went to spring break um with chris

00:43:08.240 in um my second semester of college and we went to panama city it was fucking awesome and i

00:43:14.880 fucking loved it and i met all these people that i went to school with him that i became friends with

00:43:19.120 on this trip and and bro i went home and i packed my shit and moved to springfield the next fucking

00:43:24.400 day no shit oh yeah i went home from spring break yeah i packed my shit in my fuck i had a fucking

00:43:29.920 azuzu rodeo okay you don't even know what the fuck that is what is that all right it was like a

00:43:34.880 fucking suv that azuzu made and mine was bitch too it was fucking black yeah it was cool azuzu rodeo

00:43:41.840 yeah so i packed that motherfucker up with all my shit i drove that shit to springfield i

00:43:46.960 fucking i i fucking moved in uh like eight months later we started the fucking store no

00:43:53.520 shit yeah huh we started the first store so why springfield because i wanted to fucking party

00:43:59.360 real talk bro it was awesome nah man that's the newer one i had a way older one than that oh no

00:44:05.440 shit yeah type in like uh what year like like this would be like 96 or 97 ish 98 something like that

00:44:13.600 no 99 maybe i don't know no that would have been yeah it was been 99 two-toned no no no it wasn't

00:44:19.920 two-toned mine was all black that's the wrong body style you got up there on the screen though that's

00:44:25.520 the newest like that's the i had the old one bro it was cool though i had some cool tires on it

00:44:32.480 like it was fucking cool mine was more like that one mine was still that's still newer than the one i

00:44:38.320 had that's what i just pulled up i think put in gen one susie yes that's what i had right there

00:44:44.640 exactly like that exactly like that same color same fucking tires and wheel trim yeah bro that

00:44:50.560 shit was cool as fuck i'm gonna say it don't look bad no it was cool it was cool but yeah i packed

00:44:56.400 that motherfucker up drove down to springfield and fucking started coming up with ideas for businesses

00:45:02.320 you know and that's where we came up with the idea we're gonna do a tanning salon

00:45:05.360 right and we didn't have enough money to do the tanning salon so then we came up with a nutritional

00:45:10.400 supplement store and we financed that shit on credit cards and shit so like yeah and i got that was how

00:45:16.560 i got fucked by that dude because he he charged us 10 grand you know six grand worth of shit yeah

00:45:23.840 piece of shit yeah but anyway all right man that fucking thing still looks pretty good

00:45:28.080 i must do it doesn't look it looks rugged like it's cool looking doesn't look there was a turd

00:45:32.640 though bro i had no power like it was a turd it was manual transmission it was fucking sweet

00:45:38.800 bro you can find one of these for like yeah a thousand bucks right now yeah that's crazy yeah

00:45:44.800 yep damn so yeah so uh location location location yeah yeah that's it well the location is springfield

00:45:52.400 right so that so so in the beginning bro you got to take what you can get you know i didn't have

00:45:58.160 credit and i didn't have anybody who would co-sign on the fucking lease for me so we had to find a

00:46:02.720 guy we had to find like a good old boy dude right and and we did and this dude's name was mark tharp

00:46:07.840 i'll never forget his name because we wouldn't be in business without him um and he owned red wing

00:46:12.240 shoes which is still next door to uh where our first store still located which is the 1709 south

00:46:18.400 campbell in springfield missouri and uh we're a block away from bass pro next to fucking wedgewood

00:46:24.000 barbershop where harvey's like tons of history there man yeah um but this dude had a spot next

00:46:31.040 to his red wing shoes that he owned uh that he was willing to rent to us for a thousand dollars

00:46:37.520 a month and um all we had was twelve thousand dollars in cash so we had to pay him the whole

00:46:44.240 year up front so that was the kicker we he would lease to us but we had to give him the full year up front

00:46:48.240 and then we financed everything else on credit cards that's how we started yeah it's that

00:46:53.760 legitimately everything you see here everything you come in and see every single day started with that

00:46:58.480 people don't get that yeah like they like dude when i go in here like when i talk to people or

00:47:02.400 i go talk in front of crowds and shit they have a hard time understanding like comprehending that

00:47:06.320 yeah bro you guys don't understand you don't you mean you don't understand the dues that were paid

00:47:11.280 to fucking sit in this chair like bro 10 fucking years of work earned me 58 000 total just think

00:47:20.720 about that for a second now i work seven fucking days a week okay i work fucking from 9 a.m to

00:47:27.360 fucking 9 p.m seven fucking days a fucking week okay i didn't go home i didn't go home for christmas

00:47:35.920 i didn't go home for fucking thanksgiving all right i spent i spent fucking 10 thanksgivings

00:47:42.000 and christmases fucking alone when everything else was closed in springfield missouri sitting in my

00:47:47.440 fucking apartment or hanging out with my three or four other friends that maybe didn't have a family

00:47:52.960 or couldn't go home as well you know what i'm saying yeah like dude i could tell you a billion stories

00:47:59.440 none of them would ever make sense unless you fucking actually saw us do it and it was you know like

00:48:04.720 that's why i don't have sympathy for people when they fucking cry about like oh you can't get this

00:48:08.720 going you're telling me oh it's hard that you have the ability with your fucking what you carry around

00:48:14.080 your pocket every single fucking day to build a brand and reach people through this fucking device

00:48:19.680 okay when i was having to heel toe my fucking fat ass around springfield missouri and knock on doors

00:48:24.400 and shit you think i have sympathy for you i don't have any sympathy for these guys okay we we live

00:48:30.160 in a fucking pussified fucking soft ass world and people are going to learn through this correction

00:48:35.200 that's coming up how valuable their option their opportunities are and how valuable their career is

00:48:42.560 and you're either going to learn that that you need to be skilled and you're going to win and there is

00:48:46.800 a score and it's not fucking what they taught you in school where everybody gets a trophy the reality

00:48:51.920 of fucking natural order is going to slap people in the motherfucking face

00:48:55.440 for real yeah so i don't have sympathy for the people that don't get it because of what i've

00:49:01.440 gone through like people say oh well that sounds traumatizing yeah you're fucking right bro you're

00:49:06.240 fucking right it's traumatizing i'll never fucking be a normal human like you motherfuckers act like

00:49:11.120 why why the fuck am i am the way i am because i fucking went through shit that nobody else could

00:49:15.680 fucking ever possibly do or comprehend you know absolutely and so like i don't expect like people

00:49:22.240 were like well oh i see someone said this about you i don't fucking care

00:49:26.640 you go do what i've done you know what i'm saying right like you develop a lot of confidence when

00:49:34.560 you when you've gone through a path like that anyway well guys andy that's all i got yeah three yeah

00:49:41.200 share show went from sleeping on the floor now my jewelry box froze

00:49:45.520 fuck a pole fuck a stove counted millions in the cold bad bitch booted slow got her on bank road

00:49:52.160 can't fold just a no head shot case closed

REAL AF with Andy Frisella - November 16, 2022

416. Q&AF： Relationships With Suppliers, First Employer-Employee Relationship & Location Location Location

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