610. Real Talkļ¼ 3 Things I Wish I Had Known On Day 1 As An Entrepreneur
Episode Stats
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Summary
In this episode, I cover the top 3 things I wish I knew before starting on my entrepreneurship journey, and why it's important to know these 3 things before you make the leap into the real world of entrepreneurship.
Transcript
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what is up guys it's andy for selling this is the show for the real let's say goodbye to the lies
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the fakeness and delusions of modern society and welcome to motherfucking reality guys today we
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have a real talk all right and i'm gonna try to do these more regularly because i think they're
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important and i think you guys like them i'm gonna get right into it okay i'm gonna spare you the
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normal long intro we're gonna get right into this you know i was thinking about what kind of value
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i could provide for you guys and what i wanted to talk about and the idea was floated to me of what
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are the top three things i wish i knew before starting on my entrepreneurship journey and i'm
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gonna cover that with you guys today because entrepreneurship has become this glorified
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uh solution to everybody's life and everybody wants to be an entrepreneur and everybody's talking
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about entrepreneurship and there's just some things that you should know and i think the first one is
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this if you decide to be an entrepreneur and i'm talking about a real entrepreneur and i'm not talking
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about one of these people on instagrams that pretends to be an entrepreneur and puts it in their
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fucking bio i'm talking about building a real company with real people and creating a solution
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to a problem for a consumer and making money doing so the first thing that you have to understand
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is that you are picking literally one of the hardest paths that you could possibly pick over the course of
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one's life all right statistics show that less than eight percent of people become entrepreneurs
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and less than one percent of those people become quote-unquote successful entrepreneurs all right
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but here's the thing aside from those statistics it's still possible but you should know what to expect
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and what you can expect is a life of waking up and getting your fucking ass beat day after day after day
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after day and having some wins in between that's the reality of entrepreneurship it is not this shit
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that we see on the internet it is not always nice cars and fat watches and like that's not what the
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fuck it is bro entrepreneurship is a lot of loneliness a lot of getting your ass beat a lot of questioning
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yourself a lot of doubt a lot of pain a lot of mistakes a lot of expensive mistakes all your friends
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and family telling you that you're crazy everybody you've ever known telling you you need to grow up
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and get realistic until you actually build something and then they're like holy shit i always believed
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in you and they didn't okay you're going to move from friend group to friend group to friend group to
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friend group over the course of your life because every time you level up the current friend group is
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going to take it personal and they're going to say oh you're forgetting about us oh remember where you
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came from oh you're too good for us now and and bro that's going to happen over and over again okay
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like you're going to live a very different kind of life than literally every one of your friends
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all of your friends are going to be able to go out on the weekends go to parties go on vacations and do
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all this shit travel the world in the van or whatever is popular now okay and you can't understand
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because you're at the beginning of the journey that those very people that say all those things to
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you and live this different life that you're having like massive uh fomo about are going to pay a price
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later when they're working at fucking this local cell phone store because they have to because they
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have to because they have to provide for themselves all right a lot of these people in the beginning
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that are doubting you talking shit you know laughing at you making fun of you saying all this shit that
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pisses you off these people in 15 or 20 years are going to be working at fucking kfc bro taking your
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motherfucking order okay that's the price they're going to pay you're paying a different price you're
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paying a price of pain frustration investment of time and energy skipping out on other things that
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you could be doing with your life and eventually the price the reward that you get back is you don't
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have to worry about things other people have to worry about that doesn't mean you'll have a carefree
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life it doesn't mean life's going to be easy it doesn't mean things are just going to come to you
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it doesn't mean that you know you're gonna have freedom bro you never have freedom and that's
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going to lead into my second point okay but here's the point it's hard as fuck and it takes a long time
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and nobody's going to understand you and you're going to feel alone most of the time but if you
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keep going it's possible okay and if you keep going for long enough it's probable but the ultimate
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thing i need you to understand is this it is not what the internet makes it out to be it is not free
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it is not easy it is not for everybody and it quite honestly is the opposite and anybody who
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has built anything real in real life will tell you this all of them they will say bro it's the
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hardest fucking thing i ever did the hardest fucking thing you ever did that's what that's what you
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should expect instead of wishing and wanting and hoping and complaining about how hard it is you
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should recognize this on day one because i'm telling you dude i've been doing this now for 25 years
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that's the way it is and anybody else that tells you anything else is full of shit and i'd be happy
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to have them sit here and debate me on it okay and i'll i'll i'll end them all right reality
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it's hard so what's the best thing that you could do as a young entrepreneur it's to accept this okay
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and the reason that you need to accept that it's going to be hard is because if you think that it's
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going to be easy you are going to constantly feel extra frustrated and victimized by the circumstances
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in your life if you assume that it's going to be easy you're going to spend your life saying why is
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it so hard for me and that's the problem of what's going on in the internet we have a lot of fake
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motherfuckers presenting themselves as experts telling you how easy and quick and fast this journey
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is and you get out there on the playing field and you're getting your ass kicked you can't figure out
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why and eventually you blame yourself and say i just don't have what it takes and that's what i'm
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trying to get you to avoid it's not that you don't have what it takes it's that the expectations
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were wrong from the beginning okay so understand this it's hard the second thing to understand about
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point one is this what's the best thing you can do if you know that you're on a hard journey well
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it's to prepare yourself for a hard journey you wouldn't go on a hundred day hike through the
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forest with no fucking supplies and no training and no understanding of what the fuck you needed to do
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would you that would be stupid it would also be stupid to go on to this incredibly hard journey
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and not understanding that you have to do things to make yourself capable of enduring this journey
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and that comes into things like live hard and 75 hard where you're getting your mind right you're
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getting your body right this is your weapons these these are your tools your mind your heart your soul
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your body get those to the highest possible level that you can have now i'm not saying you have to
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go out here and be david goggins i'm not trying to be david goggins a lot of you guys say to me what
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are you trying to do be james lawrence no motherfucker i'm trying to be the best me so i can do what my main
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priority is which is to grow and be successful in business and life that's the goal you should look at
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your situation the same you don't have to go out and run a hundred fucking miles bro but you got to
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have your mind right and be focused on the right shit putting the right shit in your brain all the
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time you've got to be physically capable meaning you have to have high confidence you have to be
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fit you have to carry yourself well all of these things are skill sets you know confidence self-esteem
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self-belief the ability to endure fortitude grit mental toughness discipline are skills that are
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required for this journey so if you are going to go on this journey wouldn't it make sense for you to
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sharpen those skills first i think it would okay and i don't think it would i know it would
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okay so stop thinking it's going to be easy understand it's going to be hard understand that's the reality
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and then build yourself into someone who can tolerate that journey that's point number one i
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wish i would have known that on day one it would have saved me a lot of frustration a lot of time
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a lot of anger a lot of bitterness and i probably would have gotten a lot further in a lot faster
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time frame had i understand that now point number two okay i talked about freedom in the first point
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this shit ain't about you and guess what it ain't ever going to be about you
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because in order for you to succeed what you have to understand is that you have to serve other human
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beings whether they be your customer or whether they be your employees you as the leader have to
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contribute to them in different but absolutely certain ways when it comes to your customer it's
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not about getting what they're going to give you it's about what can you give and what do they decide
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that's worth and are willing to give you in return okay so your question should be not how much money
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can i take but how much value can i provide and if i can provide exponentially more value i will make
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exponentially more money that means it's not about what you can get it's not about you it's about them
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all the time okay and a lot of people like to say well i'm free i'm my own boss motherfucker you
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made the boss of shit your customers are the fucking boss and that's reality okay so this whole idea
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that it's about you and it's about this and it's about that lose that shit i spent a decade of my
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business life believing that i could sell shit and take money and the most amount of money from people
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and i would somehow make it i didn't even figure this out until i was at least 10 or 11 years into business
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when i finally figured out what i loved about our business and what i loved about our business
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was i loved when someone would come in who was very unfit very unhappy and over the course of six or
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seven months they would become a new person and they would come back in the store and they would give
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you a hug and they would be crying shit and they'd be thanking you and at my lowest of lows in business
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where i had to assume that i would never make any money in business i had to really think about what i
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wanted to do if money wasn't an option i fucking loved that i loved helping people get better okay
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i loved it and so i flipped my perspective from hey i'm going to take money from these people and i
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went into this perspective of hey i'm just going to try to replicate this level of result every single
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time with every single customer you know what happened a company grew 100 you know what happened for
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the last the next five years after that we grew 100 every fucking year you know why because i stopped
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focusing on me i started focusing on what i could do for other people the same goes for your employees
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once you get to a point where you have employees the intent of having employees should be that i give
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a fuck about that employee i care about their career i care about where they're going and yes i'm going
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to be hard but i'm going to also be their friend and real friends give a fuck about those people's
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futures and once your employees start to understand that they start to perform okay so it's not hey
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motherfucker you work for me do this shit so i can make money it's hey man you fucking aren't holding
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the line on yourself you aren't doing what you need to do to be great and if you did these things you'd
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be great and guess what happens when they have that respect and they have the understanding that
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you are trustworthy as an entrepreneur as a leader and they believe that you have their interests in
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mind not because you made them believe you have their interests in mind but because you actually
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do what do you think happens oh you create a tremendous team culture where people want to win
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and people are motivated and people want to build shit and it becomes amazing but it still ain't about
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you it's about them okay this will never be about you this will never if you want to be a successful
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entrepreneur this will never ever be about you there's a famous saying that steward scott
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the the deceased espn announcer said one time and i'll never forget i was watching sports center and
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he said this he said great leaders take responsibility and give the credit okay never make it about you
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you know what your reward is bro your reward is you get to make some money your reward is you get to
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you get the public praise but you have to remember it ain't really you it's them okay it's them and then
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beyond them your employees it's them the customers who built you it's not you okay it'll never be
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about you your reward is the financial gain and the success and your job is to make it about everybody
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else and if you make it about everybody else and you focus on everybody else you will never have a
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problem making fucking money in business that's reality okay so that's the second thing i wish i would
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have known because had i changed my perspective from it's about them not about me before 10 years in
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business i would be 10 years ahead of where i am right now so that's a 10 year lesson make it about
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them focus on what you can provide do what you can to make their lives better how can you over deliver
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with your product how can you over deliver with your leadership how can you make your employees better
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humans how can you do everything to contribute to everybody around you and make them fucking win
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how can you do that and if you do that to the best of your abilities you will be rewarded
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okay and that cost me 11 years to learn that lesson that's a multi-million billion dollar lesson
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depending on how far you want to go with it all right and point number three is this shit takes time
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okay i have this concept called aggressive patience that i've talked about for years and years and years
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people hear certain personalities talk about patience when it comes to entrepreneurship and we have all
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these different we have all these different people saying different things when people hear patience
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typically what do they think they think wait okay and they think wait around and eventually it'll happen
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and this is why most people fail in life they think that when they turn 30 the finances are going to turn
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on or when they get to be 35 the finances are going to turn on and it never happens it doesn't happen
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because you're missing the aggressive part all right what you have to understand is yes it takes
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time yes it takes a lot of time and during that time do you know what you should be doing every
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single day every motherfucking thing that you can fucking do on that day to win then on the next day
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every single thing you can do and then on the next day every single thing you can do all day long
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aggressive patience has nothing to do with sitting on your hands it has everything to do with doing
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everything you can and still understanding that it's going to take a long time that's what patience
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means in business and you should be impatient you should take impatient action on a day by day basis
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but you should understand for the sense of your own sanity that is still going to take time no matter
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what you want no matter how fast you want it you have it's no different than a recipe on a fucking cake
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bro okay if you do not allow time to do its part nothing will happen okay you could get the best
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recipe in the entire world from the most famous baker and you could take all the ingredients and you
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could mix them up in a bowl all right and you say i got the best recipe and and then you pour it in
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the cake pan and then you say well fuck dude the recipe calls for 400 degrees for 45 minutes and you
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say well i want this and i want this in 20 minutes so what do you do you turn the fucking heat up in
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the oven 800 degrees and you cook for 20 minutes what the fuck you got now you got a burnt piece of
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shit okay nobody's eating that shit it's fucking disgusting and then half of you have the nerve to
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blame the person that gave you the fucking recipe okay the reality is the reason it calls for 45
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minutes because that's the fuck it takes it takes time and it takes a long time okay and you can't
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out finagle time you can't there's nothing you can do there's not now what you can do is you can do
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everything you can day by day by day by day by day you can be aggressive on a daily basis and still
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exercise patience over the long term i didn't know this when i first started i thought like a lot of
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life would just materialize into a uh would materialize into a uh success story because i was
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doing it that's not true you have to in the patient time over the course of time if you're not executing
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aggressively the result never happens okay so let me break this down summarize for you okay
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first thing entrepreneurship is the hardest motherfucking thing you could do if it's not
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the hardest it's one of the hardest all right it's hard it's hard as fuck take the time to become
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someone who is capable and equipped of going on a difficult journey for a long period of time
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build your mind build your heart build your body build your resilience and become someone that
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can tolerate that that's the first thing the second thing is the quicker you can understand
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it's not about you and it's about service it's about everybody else the more successful and the
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more money you're going to make quicker all right so don't waste time thinking you're going to scam
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people don't waste time thinking you're going to trick people people are fucking smart take the time
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to figure out how i'm going to over deliver how i'm going to create so much value and i'm going to
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create so much value for my customers and so much for my employees that they love to do
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and be customers of and support and work for and build what it is you're building okay it's about
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them it's never about you and the third thing is aggressive patience it doesn't matter how hard you
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work time is still going to exist it's still going to be a component of success you cannot cheat your way
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around it all these people online they're telling you they could save you this or that yes there's value
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in learning from someone who has legitimately been on the path that you're on and has done the
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things that you do if i were to talk to 19 year old andy now 19 year old andy would save 15 years
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off of his journey by learning from 44 year old andy okay but i can promise you these knuckle fucks on
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the internet who post these reels all day long talking all this shit cannot do that for you so understand
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this all right you have to realize that this is going to be hard you have to act with urgency you
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have to act with impatience on a daily basis and still recognize that it's going to take a long
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time okay aggressive patience if you can get those three things in on day one bro you're in a much
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better spot than i was all right so go out there kick some fucking ass take these things to heart listen
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this a few times let this sink in it'll save you a lot of time a lot of money a lot of frustration
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and greatly increase the chances of you getting to where you want to go
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went from sleeping on the floor now my jewelry box froze fuck a pole fuck a stole counted millions in
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the cold bad bitch booted swole got her on bankroll can't fold doesn't know headshot case closed