75HARD： A 75-Day Tactical Guide For Winning The War With Yourself, with Andy Frisella - MFCEO290
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Summary
In this episode of Thursday Thunder, Pastor Vaughn joins me to talk about the importance of mental toughness and how it can be applied in your everyday life. We talk about how to develop mental toughness, why it's so important, and how you can develop it.
Transcript
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I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
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Without me, my family wouldn't have food. Anybody go against me gotta lose.
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What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO.
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Guys, today is Thursday Thunder, but we're going to throw a little switch up, and instead of just me,
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I'm going to have my boy Vaughn, the pastor of Disaster, join me for this podcast. We've got a
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really, really good show for you guys coming up, and I'm excited to talk about what we're going to
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talk about today. I think it's very, very important for you guys to understand. With that being said,
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if this is your first time listening, we do charge a fee here. The fee is this. If you get value out
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of this podcast, please refer a friend. It's not money. I don't run ads. I'm basically here to
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deliver value any way that I can to you, help you guys understand what it really takes to succeed,
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not the shit that people tell you it takes to succeed, and that's what this podcast is about.
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So, Vaughn. Yes. What's up, my man? I like your new haircut, man. Do you? Buzz Lightyear. Buzz Lightyear?
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Buzz. Aldrin? Frisella year. That's terrible. That is terrible.
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That was really bad. It is terrible. Yeah. But, dude. Are you flirting with me, dude?
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What? Are you flirting with me? I might be. You know, get that percentage body fat down a little
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bit more, I might switch teams. I believe it. Not that there's anything wrong with that.
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So, I'm excited about what we're going to talk about, too, but observation and a question, okay?
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So, observation is, we've been around some pretty exceptional performers in the last three or four
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years, right? Yeah. And it's awesome to learn from them, but what's really interesting to me about
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them is that those guys, and I would put you in that category, that you guys are on such an
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exceptional level that when you take it to a new level, it's kind of hard to notice because you're
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already on a pretty high plane compared to everybody else. And so, I've noticed that sometimes you can't
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always tell, but I have noticed something, and I want you to kind of fill me in a little bit,
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is that, like, in the last couple days, I mean, like, you shaved your head, and you didn't shave
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it, but you buzzed it. That's my go-to-work haircut, man. That's my go-to-fucking battle.
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So, you shaved or you buzzed it, and then, like, I've worked with you for three years. You're
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always a very intense, always a driven personality, but there's something, there's, like, a different
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quality there. It's like you've doubled down on the whole domination thing, and, you know,
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I mean, I think a perfect example of this is I'm seeing you lock in on your, the things you're
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doing around here just on a different level, but then there's this whole 75 hard thing.
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So, you didn't say a word to me about that, which is pretty unusual. Usually, I have a little bit of
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heads up about, hey, I'm thinking about this, or I'm thinking about this. That, like, just came out
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of the blue, and I think it's completely shocked in a good way, shocked people, and it's generated so
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much excitement, and I just want you to talk more about it. So, we can talk about our topic
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We're sitting there listening to the Iron Cowboy, James Lawrence, talk about doing three,
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this is what got me thinking, okay? For years and years and years, I have been a student of mental
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toughness, okay? I have read literally every single personal development book, every single
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quote-unquote mental toughness book that exists, all of them, because I'm interested in it. I've
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always just been super interested in that idea. Like, how do you develop mental toughness? And
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there's some great books out there, dude. The book Relentless by Tim Grover, really good friend of
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mine, which is crazy, because that book, I credit that book with actually saving my life,
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and I've said that a million times, because it made me understand that I wasn't crazy in the way
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that I thought, and I read that book before I ever met Tim, and now, I mean, he's one of my good
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friends. I talk to him nearly every day, at least at a minimum, three times a week on a friend
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relationship, and he's a real friend, dude, not one of these bullshit friends. Like, he's a friend
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that holds you accountable, and like, he could tell when I'm off my game, and he'll fucking tell me,
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and dude, I respect and appreciate that in friendship. You know, I don't, my friends that
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I keep close to me are not people who I have shit in common with in terms of, like, we like the same
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sports team, or we like to shoot guns together. It's just, you know, it's just, I need more than
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that out of a relationship. Yeah. You know what I mean? Yeah, dude, I mean, the first time I met
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him was when he was on our podcast, and then, of course, I've interacted with him because he's been
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at some Arte events. He's a nice guy, but man, that guy sweats intensity. Oh, yeah. I mean,
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he just, like, his drops of blood probably have, you know, muscles. Dude, when he walks in a room,
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dude, he just owns the room. Yeah. Period. Yeah. You don't fuck with Tim Grover. Yeah. All right?
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And anybody who knows Tim, you just, you just don't fuck with him. I love the, I love what
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Jordan said at the end of his career. He says, if I ever see you again, I'm going to kill you. Yeah,
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dude. But, like, that's, I feel fortunate to have a relationship with him because I don't,
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he's not my coach. I don't pay him. We're friends. And, uh, I don't know. But anyway,
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that's kind of getting off track. So I've, I consider Tim Grover the greatest mental toughness
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expert out there, in my opinion. Yeah. Um, there's other good ones. Ben Newman, a good friend of ours,
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great fucking mental toughness speaker. He'll even tell you that Tim is on a different level. Um,
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but I've, I've been thinking like, I've been thinking for so long about what could we give people?
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How could we help people develop this skill? Okay. Because it is a skill, mental toughness,
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grittiness, fortitude, perseverance, all these things that people observe and high performing
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people are skills and people have been taught that they are character traits that people either have
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or don't have. And we are taught that by people who are lesser achieving people. So it's not a shock
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that we're, we're taught that by our parents, our teachers, society, everybody kind of looks at these
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people as an anomaly. And I know just from my experience on this earth, that that's not true
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because I was not always the way that I am. I used to be someone who punked out. I used to be
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someone who quit. I used to be someone who couldn't finish things. I used to be someone
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who made excuses and I've had to work really, really hard in my life to squash that inner voice.
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And when James was talking, the video I posted yesterday, um, about James talking about owning
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the mental conversation with yourself. I've always known that that was the key, but to hear someone
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else say it like that, who has done something to the extreme that he has done one of the greatest
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human performance feats ever that will probably never be matched. Okay. Ever. And certainly if it
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ever is, it's going to be very rare. Um, to hear him say that it kind of made something click in my
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brain and it clicked instantly. Like the whole puzzle that I've been thinking about for this
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entire, you know, last 20 years about how to create this and dude, it came to me like literally
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in an instant. And you know, it's just another example. It's not that it came to me an instant.
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It's just that I've been thinking about it for 20 years and the final piece clicked for me on what
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needs to happen. And so I start, you know, when he, when we talk in the video, I stop him and I say,
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well, you said something powerful and you said intentionally put yourself in places that are
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uncomfortable. And that's something that I've always done without really understanding why I did it.
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Um, and it just, it just clicked for me and I, and I went home that night and dude, I was fired up.
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Because I had figured out like I had, I, I sort of just knew what needed to happen. And, um,
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so this is how it came up, dude. I have a $250,000 bet with Arte group, as you know,
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that I have to be at 10% body fat or less by May 18th, um, or 19th, one of those days.
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I've already been working on that goal and making great progress. That would happen to be 75
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fucking days. All right. So I thought, all right, well, I'm locking in for these next 75 days.
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How can I help people understand what we always say about high performing people? They have confidence.
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They have self-esteem. They have self-worth. They have self-belief. They have grit. They have fortitude.
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They have perseverance. They have the ability to endure. They have resilience, but all of those
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things are things that are cultivated through pushing yourself past the point of what's comfortable.
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And we as humans are so conditioned to do what's comfortable that it violates every internal
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conversation that we could possibly have in our mind to actually do that. So I started thinking,
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how can I help people believe that they can achieve these states of mental toughness and that
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mental toughness can encompasses all those qualities I just said. Right? So when I refer to mental
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toughness, that's what I'm talking about is all those qualities I just mentioned. How can I help
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people cultivate mental toughness? Okay. Well, I can create a fucking program that will put people
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through and help develop the skill. And if they complete it, if they do what they are told,
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if they follow it without any compromise, not one excuse, not one, I was sick, not one,
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the conditions weren't perfect, not one, I'll start tomorrow. And if you can squash all that in 75
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fucking days, you will be a different fucking person guaranteed. Okay. And there, you know,
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normally we put prizes on things like that. If you complete it, you get a, no, the fucking prize here
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is all the qualities that you're going to develop. It's the unstoppable nature that you're going to
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develop over the course of 75 days, which you will. And to me, 75 days is a very short amount of time
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to gain that kind of advantage over every other motherfucker out there. That's just coasting
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through life. I got an email this morning because I summarized and the guy said, you know, you really
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focus on all these physical transformations and stuff, but you don't, you need a mental challenge.
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Motherfucker. This is a mental challenge. If you go through 75 days with zero compromise,
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laying out exactly what I laid out, no substitutions, no, I'll do this instead of that.
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It's designed very specifically to cultivate these skills by following a certain protocol.
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People are going to try to substitute it and they're going to try to say, well, I didn't get to work out
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outdoors because it was raining. No motherfucker. You're supposed to work out outdoors in the rain
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because that's teaching you that conditions are not going to be perfect. And regardless of what
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the conditions, the job has to get done. Okay. And so all these people out there that are hashtagging
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this shit, I know what's going to happen. There's going to be about two motherfuckers that finish it.
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I'm going to be one of them. Tyler said he's going to be one of them. I actually believe Tyler.
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Tyler can fucking do shit when he decides he's going to do it, but there's going to be two
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and everybody else is going to do some substitution or some half-ass bullshit. And they probably going
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to think that they won, but they didn't fucking win because winning is the mental gain that you're
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going to get out of this. Not the physical gain. It's the mental gain. It's who you're becoming.
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And nobody's ever truly put together a program over the course of time that was designed to
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cultivate these qualities that can then parlay into their success in all areas of life. It's how
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to become who the fuck you want to become in about two months time.
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Absolutely. So two things that come to my mind as you were talking. One is that not only will they
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quit, uh, there will be those who do their own version of the 75 days. And when they're done,
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they'll go, well, wait, why, why did I not get the results that Andy promised? He lied because you
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didn't do what you were told to do. Zero compromise, right? This means zero compromise. This,
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if you can't follow fucking simple fucking directions, then you need someone who's done
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it, dude, you need to go back to fucking kindergarten. Right. Okay. This is very simple.
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None of this is hard to understand. This is not about a physical transformation. Will you physically
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transform? Yes, you will. Absolutely. You will. But this is not about that. This is about cultivating
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all the qualities that I mentioned before inside the scope of mental toughness, confidence,
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self-belief, self-esteem, self-worth, fortitude, grittiness, perseverance, endurance, resilience,
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all the shit that you wish you had that you don't fucking have and don't see when you look in the
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mirror and you say, man, I wish I could do that. I wish I could have this. What does that guy have
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that I don't have? This is the shit that I'm talking about. Okay. And so what I'm sharing with people
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is I'm, I'm willing to put my fucking name and reputation on the line to do it with people,
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to prove to them that all these other people out there that are saying, Oh, you should just feel
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good. Oh, you should have self-esteem. If you tell yourself you're great, you feel great. I'm willing
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to bet my entire fucking credibility to show them that all those people are full of shit. And this is
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how it's done. Okay. So I went home and I said, all right, how can I develop all these skills?
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And I created a little list of five simple tasks. And by the way, this is not your power list.
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A lot of people are saying on the, Oh, complete the power list for 75 days. No motherfucker.
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You're not reading the fucking directions and you're not listening. What I'm saying
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has nothing to do with that. The power list is, uh, is something you should be doing on top of this.
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Now, will you use the power list to accomplish these goals? Probably, but it's a completely different
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concept. Okay. So it's all designed so that we can get people to cultivate these skills that are
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under the umbrella of what I call mental toughness. So before you move on, I just wanted to, uh, kind
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of highlight something you said earlier. You were saying that, um, the guy's like, well, why can't
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this be a mental challenge? I would say, and you would agree that, well, then he goes, then he tells me,
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then he, he, he, then he tells me after this. And if, and I know he's listening to this and I'm not
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picking on him, but I'm pointing out how, how he's not understanding what the fuck this is about.
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He says, well, you tell people to only read 10 pages. That's nothing for me. Yeah. But you know
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what is something for you going out when it's fucking 20 fucking degrees outside and doing your
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fucking workout. You know what is something for you following your meal without fucking cheating on
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it? You know, it is something for you doing that for 75 fucking days in a row. Okay. So while certain
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parts of this program might be easy for you and you might feel like you need to understand, you need
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to substitute them for things that are harder. There are going to be other parts of this program
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that are extremely difficult. And the point of that is that regardless of how hard certain parts of
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the program is, the easy shit still got to get done too. This is not something I threw together on the
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spot. I thought about this for the last 20 fucking years. Right. And I, and I, and what I love about
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it is that, you know, what I was going to say is, is that if there, if there is a weakness in a lot of
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the literature out there on mental toughness, it's that it doesn't give anybody a fucking program to
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follow to show them how to do it. It's, it's, it's going to change your fucking world. A hundred
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percent. It's such an emphasis on the mental that it becomes kind of abstract. People get caught up in
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concepts and they sit there and go, well, these are great concepts, but what do I do? And you're
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giving, this program is giving people something to do. Exactly. Exactly. Yeah. So let's talk about
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that, about how simple it is. Okay. Cause I do want to hear how you came up with what are there?
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Five or seven fucking things. Okay. Real, real simple. Okay. And this is where people get fucked up
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is they, they can't execute simple things. All right. And then they have a conversation in their head
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and then they substitute things and then they justify things. And then all of a sudden they're
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laying on the couch with fucking crumbled up Doritos all over them and they didn't do shit.
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Okay. Right. This encompasses and will build over the course of 75 days, all the skills I mentioned.
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It's very simple. You may not understand why it's going to build those skills, but if you follow the
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program and I'm talking without compromise, not one fucking, not one deviation for the program and 75
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days, you will come back and you will say, Holy shit, I'm a different fucking person. Physically,
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mentally, emotionally, everything will change. And I think 75 days is a pretty fucking fair price to pay
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for that. Okay. So the first thing, some of these things are going to be easy. Some of these things
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are going to be difficult and feel free to ask me about why I'm doing this because I want people
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to understand. Oh, I've got. Okay. Yeah, for sure. So the first thing is this, you're going to follow
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a diet. All right. And I'm not going to dictate to you what diet that diet is going to be in line
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with whatever goals you have. All right. My goal is to lose body fat. So my diet is going to be geared
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around losing body fat. That means zero deviation, zero cheap meals, zero excuses, and no alcohol.
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Okay. Not one cheap meal, not one fucking quote unquote refeed meal that you guys try to fucking
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talk about. No deviation. All right. This is designed to cultivate extreme discipline. You know how hard it
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is to even just do this one thing over 75 days. I bet not one motherfucker listening, not one has gone
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75 fucking days without, without cheating on their diet, at least with a snack or a spoon of peanut
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butter or a fucking handful of M&Ms or a handful of popcorn. I'm talking about nothing. I'm talking
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about zero deviation. Okay. So that's the first thing. Yeah. Follow a fucking diet. Can I throw
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something in there? Yeah. A little, little, little pastor disaster, spiritual reflection is that
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what I think is brilliant about that is that people don't understand
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your relationship with food is so fundamental to life. It's so, I mean, obviously you have to eat
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to survive, but how you relate to food is so fundamental to life that it's even become like
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the center of center of the Catholic churches. You get together, you have communion every, every week.
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That's eating. You're literally, that's the focus of the worship is you're eating. You're, you're,
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you're, you're having a family meal together. And I think it's brilliant that that's the first
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thing you talk about because it's so foundational. You know what else it teaches you? What's that?
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How to say no. Yeah. Yeah. And not apologize for it. Yeah. No, I can't. I'm focused on this goal.
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No, I can't. I'm sorry. I am focused on this. Okay. Yeah. Most people can't achieve their goals
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because they let these little daily life things get them off track. Oh, I got this birthday party.
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You know what? I'm sorry. I can't fucking go. You know why I can't go? Because I haven't developed
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the discipline enough to sit there and go to a party yet and not eat fucking cake and not eat barbecue.
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Okay. And you got to be real with yourself. If you don't have that discipline, then don't go to
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the fucking party. Period. Yep. And people are going to say, well, you're going to miss the party.
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Yeah, that's exactly what the fuck I'm saying. Toughen the fuck up. Okay. The whole point of
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this challenge is to cultivate the discipline so that you can go to the fucking party and not stuff
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your fucking face later and for the rest of your life. Absolutely. I mean, I'm tooting my own horn
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here, but that's exactly why I didn't go to a Super Bowl party this year. Hey. Is that I was like,
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there's no way. I knew myself. I knew that if I went, I was going to cheat. Hey, I just flew my dad
00:22:07.380
to fucking Colorado. I paid for the entire fucking thing. It cost me a hundred grand to send them on
00:22:13.000
the trip because I flew them up there on a fucking legacy 650 jet and I put them in a fucking badass
00:22:18.560
house. They all went skiing and drank beer for four days. Guess who didn't fucking go? Me. You know
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why I didn't go? Because I'm focused on a fucking goal. Dude, I love it. And I love how, I love how
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foundational it is, how elemental and, and the reality is it goes back to everybody's looking for a
00:22:35.280
special complicated formula. So here's the thing. And you're bringing people back to the basics.
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It's basic shit. Yeah. Discipline. And guess what? If you cheat on your diet,
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you got to start over at day one. We're talking about finishing 75 days in a row. That goes for
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all five of these points, by the way. If you fuck it up, you are to start over at day one. So realize
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that if you get to day 22 and you have a handful of M&Ms, now you're starting over at day one.
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Right. All right. Does that make sense? Yeah, absolutely. And it's an honor system,
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but what people need to realize is that if they don't honor the system, they're cheating themselves.
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You either want to, you either want to get great or you don't. Right. That's it. And is it about
00:23:15.780
looking better to other people or is it about actually doing the system and getting the
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transformation? Half the motherfuckers, half the motherfuckers that say they're going to finish
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on this are going to lie. Yeah. I already know that. This is, I don't care if people lie or not lie.
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I am not going to be the police of who does what or doesn't do what, but I know what I'm doing and
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I'm doing it for a purpose and I'm sharing what I'm doing for a purpose so that they can choose
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to develop those skills or not. I've already developed all these skills in my life.
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All right. If I want to go fucking do this or that, no matter what it is, I can fucking do it.
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It's now I'm in control of decisions I make. All right. And I'm trying to get people to understand
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that they aren't in control too. And that's what these points are. So follow a diet, zero cheap
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meals, zero alcohol, no compromise, 75 days straight. Okay. And I'm not going to dictate
00:24:07.040
the diet or the supplementation. This isn't about getting you to buy first form products. This is,
00:24:12.640
and they will help, but that's about as much as I'm going to plug it there. Okay. Um, two,
00:24:19.440
you're going to work out twice a day. And this is one point, not two. You're going to work out twice
00:24:26.160
a day for at least 45 minutes. Now, again, I don't care what kind of workout you do. I don't care if
00:24:33.060
you run. I don't care if you walk. I don't care if you lift weights. I don't care if you do CrossFit.
00:24:38.500
It doesn't matter because this is a mental toughness cultivator. Okay. This is not necessarily
00:24:48.340
about the physical activity. So it's twice a day for 45 minutes. One of those workouts will be
00:24:56.580
outdoors. Now you can run outdoors. You can do pushups outdoors. You could do sit-ups outdoors.
00:25:02.200
You could drag the motherfucking elliptical outside and do it outside. I don't care.
00:25:06.280
The point of doing it outdoors is very easy to understand. Conditions are not always going to be
00:25:13.620
perfect. Can't control them. You can't control the circumstances and it could be
00:25:18.120
fucking tornadoing outside or it could be 15 degrees outside like it was for me yesterday.
00:25:24.360
And guess what? You still got to fucking do it. Okay. What's that going to teach you? It's going
00:25:30.800
to teach you what, Vaughn? To control what you can control and not to make excuses about the
00:25:36.360
conditions that you can't control. That's right. And guess what has to happen? Jobs got to get done.
00:25:40.980
Yep. Okay. So that's point number two. Now there's going to be disclaimer real quick. Don't be
00:25:47.960
an idiot. If you take the challenge and there's a literal fucking lightning storm going on outside
00:25:53.980
and you go out and get struck by lightning, I am not liable because you're an idiot. Okay.
00:26:00.380
Be somewhat intelligent here. Don't be literal. We're going to have some listener in Hawaii running
00:26:05.200
through lava. Yeah, whatever. There's an eruption and then they're going to sue us.
00:26:08.880
Okay. That's point number two. Are we clear on that? Yep. Does that make sense? You bet.
00:26:14.820
All right. Point number three, drink a gallon of water every day. Everybody's like, ah, this is
00:26:19.320
fucking easy. This is the one people are going to fuck up the most because they think it's easy.
00:26:23.900
Right. All right. What's this going to teach you? It's going to teach you more discipline. It's also
00:26:28.460
going to teach you that sometimes the simplest tasks are actually the hardest to do. And you have to
00:26:33.240
be mindful about that. That's right. Yep. Okay. So I'm not going to spend a lot of time on that.
00:26:37.040
It's healthy. It's good for you. You should do it. And you should be doing that for the rest of
00:26:41.240
your life. Okay. Um, one of the biggest health benefits that you can do that is literally super
00:26:48.140
simple is to drink a gallon of water every day. I have to spend 15 seconds explaining something
00:26:53.140
really quick though. I went to doctors. I took all sorts of different, you know, things to try to
00:27:00.540
feel better. Cause I wasn't sleeping well. I, I, I, I was short of breath. Um, I had like
00:27:06.720
nasal issues. Like I didn't feel like I was getting enough air through my nose. Yeah.
00:27:11.240
That's cause you're here drinking fucking bullshit all the time. Right. Well, it's cause I drank so
00:27:14.520
much coffee and I remember I walked in here like two months ago and you said, dude, start drinking a
00:27:19.840
bunch of water. I kid you not. I'm sleeping better. I'm breathing better. I'm living better.
00:27:27.560
Dude. So it's great. And you look better. Thanks. Yeah. So, so drinking water, I don't need to spend
00:27:33.020
a lot of time on that. Right. All right. All right. Now for you're going to read 10 pages
00:27:39.340
of a nonfiction slash entrepreneurship slash personal development book per day. That means
00:27:47.580
you're going to read something that you can learn some shit from. This isn't go read 20 shades of
00:27:52.560
fucking bullshit. Okay. This is re this is not reading fucking the description under the video
00:27:59.840
at Pornhub. Right. I'm talking about a book that will actually improve your life that you can learn
00:28:05.740
shit. Now to this guy's point who emailed me 10 pages for me is really fucking easy because guess
00:28:12.920
what? I've been reading probably, I don't know. I probably read 20, 30 pages every day and I've been
00:28:19.820
doing that for 16 fucking years straight. That's something that's in me. Right. And I want that
00:28:26.060
to get into you too. All right. Now that is not the mental part of this challenge. All of this is
00:28:33.080
mental. Right. You follow me? Yeah. Okay. This is just to help you in other areas of your life besides
00:28:38.640
just your physical as well, but it's to teach you a habit that will benefit you greatly from now till
00:28:44.760
the day that you die. All right. Any questions on that? No, I just think I know you're a big reader.
00:28:50.600
That's easy for you. Yeah, it is. And I would just say, you know, cause we're going to have the
00:28:53.840
Astor Cole who says, well, it's easy for me too, Andy. What do I do? Well then read closer and read
00:28:59.080
more intensely. How about this? The guy who can read 10 pages. First of all, dude, I'm a slow reader.
00:29:06.840
It takes for me to read 30 pages in a book. It takes at least an hour, at least, at least an hour
00:29:13.460
because dude, I'm taking notes. I'm fucking pulling out my phone, writing down ideas. I'm an active
00:29:19.680
reader. All right. And that's what I'm talking about when I talk about reading 10 pages, by the
00:29:23.660
way, actively reading, not just skipping through to get 10 pages done. I'm talking about learning some
00:29:30.200
real shit. Right. Okay. Um, that's, that's going to be easy for, for somebody like me or you,
00:29:37.700
but you know, what's not going to be easy for me or you not fucking grabbing a handful of fucking
00:29:42.600
M&Ms or not grabbing that handful of peanut butter, you know, not, not grabbing that cookie
00:29:48.460
when Emily's baking cookies, you know what I'm saying? Like that's the hardship because dude,
00:29:52.240
that cookie right now you grab that one cookie, you got to start over day one. Think about that.
00:29:56.900
Yeah. That's a good point too. You absolutely live with a temptation daily because your wife
00:30:02.260
makes such amazing food. Yeah. Dude, she's, she's writing three different cookbooks right
00:30:07.420
now. Every day she's making recipes that are literally, I mean, it's, it's impossible to
00:30:17.320
describe what it's like to live in a house like that and try and be a fat kid like me. It's
00:30:21.480
impossible to like it. It's hard. No, I get it. I mean, uh, my wife was always wanting
00:30:25.600
to have more kids and it's cause she lives with a daily temptation. Oh yeah. I get it,
00:30:29.180
dude. She wants that fucking, she wants to ride the bologna pony, huh? All right, dude. So look,
00:30:36.120
she at least wants to practice having the kids, right? Exactly. Yeah. You didn't get called the
00:30:39.500
impaler for nothing. All right. So read 10 pages a day and number five, the easiest part,
00:30:49.000
take a progress pick every day. Okay. And the reason that I want people to take a progress pick
00:30:54.540
every day is because if they follow this program to a T, they will be able to look back and make a
00:31:03.200
little flip book and show where they were and where they are as a reminder to what they've done.
00:31:09.540
Okay. Physically. Now that doesn't sound very hard, but it is hard because guess what? People don't like
00:31:17.740
getting their picture taken. People are afraid of it. Nobody wants to get their fucking picture taken
00:31:22.660
when they're not proud of, of who they are. But I can promise you this. If you follow this program
00:31:27.300
at the end of 75 days, you're going to be looking pretty happy in that fucking after picture.
00:31:31.980
Now, if you're 500 pounds right now, are you going to look like a fucking model in 75 days? Fuck no,
00:31:38.940
you're not. But I tell you what you will have. You will have the skills to get to that point.
00:31:45.400
And mentally, in some ways, you'll already be there. You'll already say, I've proven to myself
00:31:52.320
that I can do the work. And so it's inevitable. I'm going to do the work.
00:31:59.540
They're going to believe. They're going to feel self-worth. They're going to have high self-esteem.
00:32:04.440
They're not going to be afraid to go in the gym. They're not going to be afraid to do this shit.
00:32:08.340
They're going to believe that they can accomplish hard things. See, the biggest problem most people have
00:32:12.820
is they don't believe they can accomplish hard things because we're taught that we can't.
00:32:17.100
We're taught that, like I said in the beginning of the podcast, by the way, we're getting way off
00:32:24.520
Yeah. Well, how about we just scrap the topic that we were going to talk about? We'll talk
00:32:29.940
Yeah. How many minutes are we in, Tyler? Oh, we're at 40-something minutes. All right. All right,
00:32:34.260
cool. That's a good plan. Otherwise, this will be a seven-hour fucking show.
00:32:38.120
But here's the thing. Well, there's quite a few teachable points in the last 40 minutes,
00:32:46.800
Hey, look, dude. If you want to get good at those things that we talked about, perseverance,
00:32:51.740
grit, fortitude, you want to have confidence. You want to have the ability to endure. You want
00:32:56.340
to have resilience. You want to be strong. You want to be tough. You want to be someone
00:33:00.120
that commands respect. You've got to respect yourself first. And respect for yourself is earned.
00:33:06.740
Okay? And it's earned by doing hard shit. When you start to understand the shit that you can
00:33:13.300
accomplish, and it's way beyond, because a lot of people are going to say, well, this shit's easy.
00:33:18.620
This is easy. It is easy for one day. It's real easy for two days. But what about 10 days in when
00:33:26.880
you're like, fuck, dude, I got 65 more days of this shit. What about fucking 20 days in? And you're
00:33:32.540
like, fuck, dude, I got 55 more days of this shit. What about when James, the iron cowboy,
00:33:39.800
fucking shows me a picture of his motherfucking feet where his toes are literally bloody, all his
00:33:46.740
toenails are missing, after three fucking days of doing Ironmans for no sleep. The motherfucker did
00:33:55.340
three fucking Ironmans on like two hours of sleep in three days, and his fucking toes look like he
00:34:01.820
stuck them in a motherfucking wood chipper. And then he went on to do 47 more fucking Ironmans in a row.
00:34:10.800
Okay? We can push ourselves way past what we think we're capable of.
00:34:16.800
Doing something once, having a perfect day, anybody can do that. This does not seem like it's going to
00:34:27.500
cultivate what I'm talking about if you look at it for a one or two day thing. But come find me 30 days in
00:34:34.060
and tell me how you feel. Because most of the people listening right now will not do it for 30 days. They will
00:34:41.680
not do it for 10 days. Because something will happen. They'll have a birthday party. They'll have
00:34:47.680
a date night. They'll have a bad day. They'll do this. They'll have some sort of reason that has been
00:34:55.400
a reason for them for the last 20, 30 fucking years of their life as to why they need to deviate from the
00:35:02.860
plan. The goal of this program is to teach you to own and take control of those situations so that you
00:35:10.280
can be in control of your life. This is a mental toughness challenge. This is not a physical
00:35:16.660
challenge. There's physical aspects to it because guess what? Physical aspects create mental toughness.
00:35:24.480
Things that are hard to do are hard to do. It's not the doing it that's hard. It's the convincing
00:35:31.540
yourself to do it that's hard. Right? Yeah. Once you're out there and you're 20 minutes into your
00:35:36.880
fucking outside workout, it's easy to finish the next 20 minutes because you're already out there.
00:35:42.860
But what's hard is when you're done and you've already done one workout, you've already done it
00:35:48.580
for 60 days in a row. And you're like, fuck, dude, I've made great progress. I've done good stuff.
00:35:54.960
I've done, you know what? It's raining outside. I don't need to do it. Nope. You fucking go start over
00:35:59.900
day one. You see what I'm saying? This is a, this is a skills development challenge. It is a mental
00:36:08.520
toughness skill development program. All right. And if you follow it, if you start at day one and you
00:36:17.580
follow it to day 75, you will fucking, I can almost guarantee you, you will lead a very successful,
00:36:26.640
impactful life in every area. Yeah. In every area. So what's that worth, dude? A lot. What is that
00:36:33.040
worth? What would you pay to have that? What would someone pay to have all of those things at the
00:36:40.100
literal maximum level they could possibly have them? You ever met somebody like Tim Grover or somebody
00:36:47.960
like, like Jocko, they walk in the room or James, they walk in the room, dude, you know, there's just
00:36:53.800
something fucking different about them. There's something different. You know what I mean?
00:36:58.020
Absolutely. Yeah. You know what I'm saying? That's what I'm saying, dude. It was what I was saying
00:37:02.200
earlier about Tim, but that's what I'm saying. Like, don't you want that? Yes. Everybody should want
00:37:07.260
that because most people don't have it. And when you have it, your ability to succeed far surpasses
00:37:14.560
everybody else's abilities. Everybody should be trying to get that. And the way you get that is by
00:37:20.980
earning it. Okay. And it's not earning it with other people. It's earning it with yourself.
00:37:26.600
Tim Grover doesn't have that presence because Tim Grover, it's because he cultivated with himself
00:37:32.820
first. James doesn't have that presence because he did the 50 fucking Ironmans. That's impressive.
00:37:40.160
But before you even know who he is, you know, there's something different about that dude.
00:37:45.360
Right? Absolutely. You know, the way they communicate is different. People don't push
00:37:51.000
those people around. They know how to say no. Did you hear James whenever I said, when I said,
00:37:57.120
man, I wish I know about that. And he goes, you did. Did he say that like a pussy or did he say
00:38:02.320
with confidence? He said it with fucking confidence. You know what? He's about 150 fucking pounds.
00:38:08.780
I'm 275 fucking pounds. That dude ain't scared of nothing. Don't you want that? That's what people
00:38:16.060
want. That's what this program will give them. It will give them a presence and a confidence and a
00:38:22.560
self-belief and a self-esteem and a self-worth that you cannot buy. You can only earn. And that's why
00:38:31.820
75 heart is it's, it, it sounds like something I just made up. I've been working on this for 20
00:38:39.560
fucking years. And I believe just like I text you last night that this is it. Yep. This is the
00:38:46.760
fucking legacy. Yep. This is what's going to change people. And cause most people can't do it. Most
00:38:53.180
people won't be able to finish the program. They will not finish it. They will not. They're not
00:38:59.480
supposed to, this isn't supposed to be something that people can finish. This is supposed to be a
00:39:05.520
program that literally less than 1% of people truly complete, but that 1% is a million percent better
00:39:16.000
for it. That's the goal of this. Okay. It's not easy. And you know what? I had people texting me,
00:39:23.520
dude, you should make it harder. Motherfucker comes 75 days and do exactly what I said and tell me I need
00:39:28.200
to make it harder. Don't open your fucking mouth before you've done it. Cause guess what?
00:39:33.400
I've done that shit. I've done that shit before. I know what it does. I just didn't really put two
00:39:39.760
and two together until he fucking said it. You know what I mean? Yeah. You know, you know, dude,
00:39:45.080
the emphasis for me as I'm thinking about this is that people need to really understand that this is,
00:39:49.920
this is for everybody, no matter what kind of person you are, because I think when they listen to you,
00:39:54.760
I think there's part. It's scalable. If you can't fucking run, I'm not saying go out and run for 45
00:40:00.280
minutes. If you can't run, walk. If you can't walk, crawl. If you're in a wheelchair, go outside and
00:40:06.180
wheel for fucking 45 minutes. Right. It doesn't matter. It's scalable. Right. But what I'm saying
00:40:12.200
is, is that people need to understand this is not a, this is not a program that's designed to
00:40:16.860
transform people into your personality. No. And one of the things that I think is just hilarious
00:40:22.580
is that when James showed up here the other day before you got here and I was interacting with
00:40:27.560
him, I was like, dang, I was a little worried. He was so freaking laid back and so soft-spoken.
00:40:35.080
I was like, you know why? Is this the guy that did 50-50? Because he's ultimately confident.
00:40:38.880
Right. But you, my point is, is that if you're listening to this and you're like,
00:40:42.320
I don't think you've got nothing to prove to anybody. Yeah. But if my, my point is, is if you're
00:40:45.540
listening to this and you're like, Oh man, I'm not Tim Grover's intense personality or Andy,
00:40:50.140
that's not the point. The point is you can be yourself, but you learn how to become relentless
00:40:55.720
to use Tim's word. But relentless as, as it is manifested in your personality, right? In
00:41:00.880
their individual personality. Do you understand how many young men right now listen to this
00:41:06.180
show that have, that cannot fucking meet women? And they, they message me. They're like, dude,
00:41:11.300
how do I meet girls? How do I meet girls? You want to meet fucking girls guys? Finish this
00:41:15.100
fucking program because you'll have shit about you that people, not just girls, everybody
00:41:20.900
will find extremely attractive, extremely attractive. Now it's going to cost you. It's
00:41:27.980
going to be uncomfortable. It's going to be hard. It's going to test you. That's the point.
00:41:32.360
The point is it's supposed to be fucking hard. Okay. Life winning at life is not about,
00:41:40.280
it's not about running as fast as you can, as hard as you can, 24 hours a day. It's
00:41:46.080
about what we talked about with James when his fucking toes are fucking falling off of
00:41:50.360
his feet and he's laying on the side of the road and fucking tears. And he says, dude,
00:41:56.360
I got one more step. Crazy. That's what it's about. Yeah. That's what life is about. That's
00:42:02.580
what winning is about. That's what success is about. It's about pulling yourself off the fucking
00:42:07.200
ground and making yourself go an extra fucking step and doing that over and over and over
00:42:14.660
and over again. And that's what this is designed to do. And you're going to do it for a day and
00:42:19.360
you're going to be like, this ain't that hard. Yeah. But like I said, come at me in 40 fucking
00:42:24.880
days. I think the average person is going to do this for about a week. Yeah. Dude, I know
00:42:30.400
you've gotten into the steps. You've gotten into the details. I would be wrong if I didn't have
00:42:34.880
you talk a little bit about your ultimate big picture endgame. I know that you see certain
00:42:39.940
things wrong, not just with individuals, but with our culture. So in your mind, how is this
00:42:45.540
impact? How is this impacting the culture? How is this impacting the world? Here's the problem I
00:42:50.600
have. It's the same problem I've said a trillion times on the show. People are taught by people who
00:42:58.620
have no fucking clue what's going on. Okay. They're, they're taught. They look at people
00:43:04.280
like, like James and they say, dude, he's just got something that you can't fucking teach. No,
00:43:09.720
he doesn't. He does not. He has things that he cultivated in himself. He even told you how
00:43:14.660
he did it on the show. Okay. And what I'm trying to fight against is this culture and society
00:43:21.600
that tells every single person they're not good enough because they weren't born and something
00:43:29.380
like, dude, people are mystified by how certain people become quote unquote great. It's, it's not
00:43:35.700
mystical to me. It's very simple. Do hard shit that you don't feel like doing and do it, especially
00:43:42.440
when you don't feel like fucking doing it. And now you're in control. You see what I'm saying?
00:43:47.480
Yeah. So the goal here is to teach people that they are in control and to show them how to gain
00:43:55.360
control. All right. And once that happens, they're infinitely better off. And by the way,
00:44:00.560
there will be an awakening that happens over this point of time where they start to realize how
00:44:05.940
fucking much they've been lied to by everybody else in their fucking life. They're going to wake the
00:44:10.460
fuck up. Okay. Because when you start to become someone who learns to cultivate these skills and this,
00:44:17.280
and this, this confidence and this self-belief and this, this, all these things we're talking about,
00:44:22.800
when you are someone who truly has that, you're fucking bulletproof. You are indestructible.
00:44:31.920
Okay. You're someone that other people come to because they understand what you have that they
00:44:39.120
don't. And guess what? That's good for all your areas of life, your relationship, your fitness,
00:44:45.120
your profitability, your bank account. People, it's just a missing link, dude. I've been looking
00:44:52.700
for it for 20 fucking years. And this is a program that will cultivate that. And I have to tell you
00:44:58.000
right now, dude, this is something I'm going all in on because it will change the fucking world.
00:45:03.580
I don't expect people to be able to do it. It might take you 20 fucking times of trying. It might
00:45:11.500
take you a hundred times of trying, but I can promise you when you finish 75 days in a row,
00:45:15.180
you're going to be a different person. Not 10 days in a row, not 30 days in a row. Don't give it 30
00:45:20.520
days. Fuck up and be like, Oh, I get the gist of it. Like, you know how people read, how people read
00:45:24.560
a book and they say, Oh, I read three quarters of it. The whole point is to teach you how to finish
00:45:31.160
shit. Most of you can't finish a goddamn book. Period. You're reading a fucking book and you're
00:45:38.760
saying, Oh dude, I got, I got it. And you skip the last three chapters. The last three chapters
00:45:43.940
where all the good shit is motherfuckers. You know what I'm saying? Absolutely. People say they get
00:45:49.260
bored of things and I'm like, well, that's the point. You have to learn how to power through boredom.
00:45:53.040
That's it. I mean, to be honest with you, I I've like in my early stages of trying to get in better
00:45:58.340
shape, these guys have, you know, these, these meals that I'm supposed to eat. And after eating
00:46:03.700
the same thing after a couple of weeks, I'm like, man, this gets boring. And these are all things I
00:46:08.280
like when you're doing it every day. It's like, Oh, but that's part. It's that's part of the process
00:46:14.860
of getting mentally tough. It's just like powering through the boredom. That's right. You know,
00:46:18.640
that's right. That's what it's about. So that's 75 hard program in a nutshell. Yeah. You know,
00:46:24.180
I like it. Yeah. People are going to, uh, some people are going to change dramatically because of
00:46:29.400
it. Some people are going to get very frustrated with themselves to people that get frustrated
00:46:33.780
with themselves. I would say, dude, you got to get back up off the fucking ground. That's the point
00:46:38.780
of having to start over at day one. Everything in this program has a point, every fucking concept,
00:46:46.360
every fucking concept. And obviously, uh, you know, we're going to put a book out here about
00:46:52.080
the shit that's going to explain them in depth. But the point is you have to trust me. If you
00:46:59.100
fuck up on day 74, guess what? You had to start to fuck over. It would suck. Well, see, but that's
00:47:07.160
the point, dude, because once you're 50 days in, you've already harnessed the power of momentum
00:47:12.720
and you understand how important it is to finish you get, there's all kinds of things
00:47:18.180
that go into teaching that go into this, that people just aren't considering. Like my man
00:47:23.840
who wrote me, which I appreciate the guy writing me, asking me a question about it, but he said,
00:47:27.600
Oh, it's just a physical trans. No, it's fucking not. This has, this is not physical. Actually,
00:47:32.540
I would argue that the physical transformation is just an awesome by-product of all the other
00:47:37.500
skills that we're cultivating here. It's just an amazing gift at the end of the journey.
00:47:41.520
That's how you should think of it. So that's that, man. We're not going to talk about the
00:47:46.120
other stuff, I guess. What are we at? No, I think we decided not to. Oh, we're an hour.
00:47:49.920
We're an hour, but we got an interview here, right? Yeah. Got a dude coming in and do an
00:47:55.360
interview. Guys, by the way, if you didn't check out James Lawrence's book, The Iron Cowboy
00:48:03.340
Redefining Impossible is an amazing story. Redefining impossible. That's what I said.
00:48:09.920
You said possible, didn't you? Redefining impossible. I might have said it quick.
00:48:13.300
I didn't hear the M. Oh. Can I say one more thing? Because I want you to reemphasize this.
00:48:19.520
Yeah. No substitutions. Okay. But in, you're in, obviously. It's like an appetizer platter. No
00:48:25.520
substitutions, motherfuckers. You're in, obviously in business. And in business, people are always
00:48:31.380
pitching things that saying, listen, do this and, you know, satisfaction guaranteed, you know?
00:48:35.820
And if you do this system, you'll absolutely. But, but really it, if you wrap your mind
00:48:40.480
around it, literally, if they do what they're supposed to do, it will absolutely 100%, no
00:48:50.300
question, produce the result that it promises to produce. Absolutely. I have no doubt.
00:48:55.100
And how many programs are like that? Really? Even good programs. Dude. Even good programs
00:48:59.880
that they have to admit themselves. You got every fucking knucklehead out there in the
00:49:02.980
internet right now selling bullshit and trying to, for 10 grand. And then this thing should
00:49:09.100
cost a fucking trillion dollars. Right. That's what it should cost. It should cost every dollar
00:49:13.180
you fucking have. Yeah. Because that's what we're fucking talking about here. We're talking
00:49:16.780
about your entire life. You motherfuckers should be mailing me your fucking whole entire life
00:49:21.520
savings for this because that's what it's fucking worth. But I'm giving it to you for
00:49:24.960
free because I want people to fucking change. And that's it. So that's the show guys. We
00:49:30.540
got another show we got to do here. Apologize. We could go on and on and on, but we'll have
00:49:34.800
some more information coming out about this for sure. It's very, very simple. Very simple.
00:49:39.820
No substitutions. All right. Follow a diet, zero cheat meals, no alcohol. Workout twice a day
00:49:47.760
for 45 minutes. Don't care what the workout is. As long as one of them's outside for 45 minutes,
00:49:53.020
both can be outside too if you want. Three, drink a gallon of water every day. Four, read 10 pages
00:49:59.920
of a nonfiction entrepreneurship personal development book per day. And five, take a
00:50:05.340
progress pick every single day. Very simple task. Now the hard part is doing them every day for 75
00:50:11.120
fucking days in a row. And we'll link, we'll put on this, on this episode page, we'll link to Andy's
00:50:16.480
list of suggested books. Oh, and by the way, use the hashtag in your posts. Yeah. Hashtag this shit
00:50:21.960
because this is going to be, you guys are in the ground floor or something that's going to change
00:50:24.920
the fucking world. Yeah. All right. 75 hard is the hashtag we're going to use for that. Use it with
00:50:29.420
the 100 to zero hashtag too. And max out hashtag because Ed's my business partner. And I love Ed.
00:50:36.120
Ed's a stud. Yeah. All right. Guys, that's the show. If you loved it, awesome. Leave us a five-star
00:50:42.700
review. If you didn't love it, don't leave us a review. And I'll see you guys next time.