REAL AF with Andy Frisella - Join the 2 Percent, with Andy Frisella - MFCEO22

00:00:00.000 Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.

00:00:04.760 The competition for success in business is fierce.

00:00:08.140 Is there any hope that you can really succeed?

00:00:11.100 Today, Andy talks about how you can be part of the 2%.

00:00:30.000 Hey guys, what's up? You're listening to the MFCEO Project.

00:00:37.440 I'm Andy and I am the motherfucking CEO.

00:00:41.220 That's not to say I'm the only motherfucking CEO.

00:00:44.020 You could be a motherfucking CEO too and that's the point of this podcast.

00:00:46.800 The point of the podcast is for you to discover what it takes to become the motherfucking CEO of your own life.

00:00:54.560 I'm here with my co-host Vaughn Kohler. What's up?

00:00:57.060 The MFPOD.

00:00:58.160 That's right. The Pastor of Disaster.

00:01:00.380 That's right. The Impaler.

00:01:02.020 How are you doing?

00:01:02.360 That name is really stuck.

00:01:04.020 Vaughn Impaler.

00:01:04.320 I get quotes or I get posts on IG all the time about that.

00:01:09.800 I'm doing great.

00:01:10.640 Yeah?

00:01:10.820 Yeah. We said it before and it's kind of inane to repeat it, but the weather outside is beautiful.

00:01:16.940 I'm loving fall.

00:01:18.520 It's hard to be fall here in the Midwest.

00:01:20.420 It is.

00:01:20.980 You know, I've been all over the world. I know you have too.

00:01:23.260 Um, it's just something that about the weather right now, this time of year in the Midwest, it's crisp.

00:01:29.460 It feels good. It's always, uh, it's always a good, good deal here.

00:01:33.900 Yeah. Yeah. It's easy to be in a good mood, but you know, I've run into some people online who are not in a good mood lately.

00:01:39.960 You have.

00:01:40.540 Yeah.

00:01:41.140 Shocking.

00:01:41.680 They're haters.

00:01:42.580 Yeah.

00:01:42.800 Yeah. You know what they're hating about?

00:01:44.540 They were likening business gurus and motivational speakers like yourself to the kind of people that run the lottery.

00:01:54.380 You know what I mean?

00:01:55.860 No.

00:01:56.500 Okay.

00:01:57.000 I don't know what you mean.

00:01:58.220 I'll explain it.

00:01:59.140 Kind of hard to connect those dots here.

00:02:00.120 Well, basically they were saying that the people who run the lottery are all about peddling hope, right?

00:02:05.060 They're all about peddling hope that you're going to succeed.

00:02:07.620 You're going to make a million dollars.

00:02:09.360 The reality is the numbers are stacked against the average person.

00:02:13.120 The, the, the competition is so fierce that there's no human way possible that, uh, you know, they're going to win the lottery.

00:02:22.640 And they were saying that that's really what people like, we'll say us, people like us do.

00:02:27.280 We get people excited.

00:02:28.220 We get people hopeful, but they would say, you know, the competition, the business competition is so fierce that you're kind of wasting your interest.

00:02:34.880 This is a constant thing I've noticed throughout my lifetime between successful people and pretenders.

00:02:42.620 Okay.

00:02:43.420 Uh, people who say they want to be successful, who really never accomplish it.

00:02:47.800 People who are successful learn that becoming successful is cause and effect.

00:02:55.220 Um, it is action and reaction, action, result, however you want to say it.

00:03:01.600 Um, it's not magic, you know, and people who do not become successful, they believe there's some sort of magic to it.

00:03:12.140 You know, and most people believe that they believe that there's some sort of little success fairy that fly.

00:03:18.160 And I've said this a million times, little success fairy that flies out of the sky and shits a hundred dollar bills on people's heads for no fucking reason.

00:03:24.880 Right.

00:03:25.140 Other than, you know, you decided to be blessed with success and they did it.

00:03:30.620 And the reality of the situation is that people who believe in that sort of magic never make it because they never are willing to do the work because they feel like if they do the work that there's still a good chance they won't make it.

00:03:46.140 So they never do the work and then they blame the odds against them.

00:03:49.740 But it's the people that I know personally, and I can only speak for myself and the people I've seen, but I know a lot of successful people.

00:03:58.220 I talk to multimillionaires on the phone through email every single day, probably dozens of them a day.

00:04:06.720 And I know hundreds of them.

00:04:08.080 You know what I mean?

00:04:08.840 Literally hundreds, hundreds, not, not a hundred, hundreds and hundreds and hundreds.

00:04:12.560 Okay.

00:04:12.880 It's my network.

00:04:13.920 It's what I deal with.

00:04:14.820 It's who I talk to.

00:04:16.320 If you talk to any of them, they all believe in the same thing.

00:04:18.520 Cause and effect.

00:04:19.140 If I do this action, I'll get this reaction.

00:04:21.120 If I, if I put this work in, I'll get this result.

00:04:23.720 They believe in that.

00:04:24.860 And so they go out and they do the work.

00:04:26.540 So it would be very easy to say that same person.

00:04:29.700 If you were to go out and do the work, would you be willing to do that work knowing that you might not be successful?

00:04:35.580 And that person usually says no.

00:04:37.260 And they're the same kind of people that'll say, I won't do this extra work at work.

00:04:41.140 Because I'm not getting paid to do that.

00:04:43.580 And I'm not going to go the extra mile for this customer.

00:04:45.780 Cause I'm not getting extra compensation for that.

00:04:48.160 And those people, those kinds of people never move outside of where they, you know, the basic, the basic spots in life in terms of success, which would be average.

00:04:59.280 Because they're not willing to do anything outside or take a step of faith other than what they can see factual.

00:05:05.980 And that's, you know, that's the reality, you know?

00:05:07.800 So if you're, if you're the kind of person who's going to let people or let the odds stacked against you conversation deter you from being successful or doing extra work, you're sure as shit going to be sitting on the sidelines of life.

00:05:18.360 If, you know, saying the same thing, this guy's probably saying, oh, it's all bullshit.

00:05:22.660 Right.

00:05:23.020 Well, of course it's bullshit if you haven't fucking done it.

00:05:25.120 Right.

00:05:25.540 You know, let's, let me talk to that guy.

00:05:27.700 Let's get him on the fucking podcast.

00:05:29.160 Let's talk to him about how many businesses he started, how many he's failed, or how many lessons he's learned, or how many books he's read, or how many of the things that he's done that all these successful people make habits of doing.

00:05:40.400 And I guarantee he's done none of them.

00:05:41.960 Right.

00:05:42.360 He's just chosen to see, you know, oh, this person, these people are successful.

00:05:47.260 They won the fucking success lottery.

00:05:49.600 And that's what they choose to believe.

00:05:51.040 And that's fine because the world needs people just like that to work for the people that choose not to think that way.

00:05:56.780 Yeah.

00:05:57.160 Which I, which if I'm not mistaken, you refer to as the 2%.

00:06:00.480 Yeah.

00:06:01.160 So what, so what do you mean by that?

00:06:02.380 What do you mean by the 2%?

00:06:04.240 Most people are fucking pussies. 0.99

00:06:07.000 Okay.

00:06:07.360 And yeah, you're not going to get on very many podcasts.

00:06:10.700 You're going to hear the hosts say pussies, but this is the MFCO podcast.

00:06:14.140 And I like to use that term regularly.

00:06:16.160 Okay.

00:06:16.540 Just like I like to use the term fuck.

00:06:18.180 Now you like to use the term shit.

00:06:19.660 And if it offends your little eardrums, get the fuck away. 0.98

00:06:23.140 All right.

00:06:24.160 Most people are pussies. 0.99

00:06:25.520 That's the reality.

00:06:26.480 Okay.

00:06:26.760 Miserable, excuse-making, underachieving, negative, blood-sucking pussies that ruin the idea of success for most other people because they whine and cry and pout about how life isn't fair. 1.00

00:06:41.200 And when they die, they're going to say RIP.

00:06:45.140 But it's not going to mean rest in peace.

00:06:46.780 It's going to say, really, I was a pussy.

00:06:49.600 All right.

00:06:50.200 That's what it means.

00:06:50.820 That's what their headstone is.

00:06:51.740 Right, exactly.

00:06:52.440 Okay.

00:06:53.040 So most people, when it's RIP and nobody remembers your fucking name, it's, really, I was a pussy.

00:06:59.740 Okay.

00:07:00.320 And that's the reality.

00:07:01.400 Most people are, I'm sorry, I'm a South County, St. Louis fucking redneck.

00:07:06.360 That's how we talk here.

00:07:07.760 They're pussies. 0.95

00:07:08.740 They're not willing to do the work.

00:07:10.240 They're not willing to take a step of belief.

00:07:12.180 They're not willing to sack up and say, I'm going to fucking do this.

00:07:15.720 Right.

00:07:16.000 They just don't.

00:07:16.740 So if you broke up the general population into groups of 100, how many people out of 100 would you say?

00:07:22.160 Qualify as that.

00:07:24.040 I would say probably 70%, man.

00:07:26.740 70% are going to be just total pussies. 1.00

00:07:28.820 All right.

00:07:29.200 They're going to be, I'm going to whine.

00:07:31.180 I'm going to cry.

00:07:31.900 I'm going to talk about how I'm going to do this someday.

00:07:34.440 But they're never going to do it.

00:07:35.760 They're never going to execute.

00:07:37.100 They might execute for a day.

00:07:38.780 They might execute for a week.

00:07:40.040 And ultimately, they're going to come in and they're going to say, oh, that didn't work.

00:07:43.200 Okay.

00:07:43.560 They're going to pretend to give an effort.

00:07:46.140 They're going to pretend like they tried.

00:07:47.880 And they're going to talk about the rest of their life on that half the hour bar stool on Tuesday afternoon at 3 o'clock about how the world screwed them over.

00:07:57.260 And they did the same effort that all these successful people did.

00:08:00.440 And they may have, but they only did it for a fucking week.

00:08:03.180 They didn't make a life out of it.

00:08:04.560 And that's the difference.

00:08:05.500 No longevity.

00:08:06.720 No.

00:08:07.080 They're not consistent.

00:08:08.040 They try.

00:08:08.980 They talk.

00:08:09.700 They try.

00:08:10.120 They learn.

00:08:10.660 They do.

00:08:11.760 But they don't do nearly long enough.

00:08:13.580 They might do for, maybe they do for six months when it really takes six years.

00:08:16.760 You know what I mean?

00:08:17.840 Yeah.

00:08:18.120 So in their mind, they truly believe they gave it a fucking heave-ho, all-in, badass, I tried as hard as I could shot.

00:08:25.700 But still, they don't get what it takes.

00:08:27.860 I mean, that's pretty crazy.

00:08:29.500 You just knocked out 70% of the competition.

00:08:32.940 Right.

00:08:33.200 Okay.

00:08:33.560 So that's 70%.

00:08:34.720 Out of 100 people that are going to start the business that you are dreaming of starting, you the listener right now, 70% of the people are going to fucking quit in six months.

00:08:44.940 Maybe one month.

00:08:46.560 But I'm going to give them credit.

00:08:48.060 Maybe they're listening to the motherfucking CEO podcast and they're going to stick it out for six months.

00:08:52.260 Right.

00:08:52.600 Right.

00:08:53.000 So let's say six months.

00:08:54.620 All right.

00:08:56.500 Now, out of 100 people, you've got 70 people automatically out.

00:09:00.940 Mm-hmm.

00:09:01.460 All right.

00:09:01.820 And this is why when you look at starting a business, you think, oh, my God, think of all this competition.

00:09:07.080 Think of all these people that are doing this.

00:09:09.220 How am I going to fit in?

00:09:11.560 70% of people are already gone.

00:09:13.540 All right.

00:09:14.020 Right.

00:09:14.200 So that's seven out of 10 people that you're going to compete against on day one when you're at the bottom of the mountain and there's 100 people that are doing your business.

00:09:23.740 70% of those people will not be there in six months.

00:09:27.960 Okay.

00:09:28.280 So start there.

00:09:30.300 Now, we have 30%.

00:09:31.960 Now, we have 30 people left in the same business that you're going to be in.

00:09:35.860 Okay.

00:09:36.240 So out of that 30, I'm going to say 20% of those people.

00:09:40.380 So 20 out of the 30 people, they'll act.

00:09:44.440 Okay.

00:09:44.700 They will start serious.

00:09:46.500 They're going to try.

00:09:47.740 They're going to fucking listen.

00:09:49.060 They're going to learn.

00:09:49.780 They're going to become students of success.

00:09:52.800 But the minute shit gets hard, the minute things go wrong, the minute their store gets broken into or vandalized, the minute they have a car accident, the minute they get sick, the minute somebody stabs them in the fucking face.

00:10:07.860 Okay.

00:10:08.300 The minute an employee steals, the minute their company gets flooded, the minute any sort of resistance comes in and fucking stands in their way, they're going to quit.

00:10:19.740 They're going to fucking quit.

00:10:21.180 And they're going to say, you know what?

00:10:22.760 I did it, but it didn't work out for me.

00:10:26.400 And they're going to say, I wasn't destined for that.

00:10:28.360 Like they're going to take a major blow.

00:10:30.220 And they're going to quit.

00:10:31.060 And they're going to fall.

00:10:31.880 That's right.

00:10:32.820 And okay.

00:10:34.900 So that's 20%.

00:10:35.980 So now you've got 90% of the people out of the equation.

00:10:40.160 All right.

00:10:40.800 Because here's the reality.

00:10:42.000 Those things I just mentioned, they're fucking hard to deal with.

00:10:45.380 Dude, your mom gets cancer.

00:10:47.680 And don't sit here and think, I don't know what the fuck this is about because my business partner's mom died of cancer while we were building our business.

00:10:55.260 He drove every fucking other day to St. Louis from Springfield, Missouri, which is a three-hour drive.

00:11:01.160 That kept our business going.

00:11:02.840 Wow.

00:11:03.320 You see what I'm saying?

00:11:04.040 So I fucking know what this is about.

00:11:06.400 And when I say stab in the face, that's me I'm talking about.

00:11:09.760 When I say car accident, that's me I'm talking about.

00:11:13.000 When I say store's getting broken into or vandalized, that's me.

00:11:15.880 That's happened.

00:11:16.420 That's happened to us.

00:11:17.600 I've heard this shit.

00:11:18.640 I've lived through it.

00:11:19.380 I know what it takes.

00:11:20.540 And you might have challenges that are different.

00:11:22.980 Okay?

00:11:23.580 Because we all have asterisks.

00:11:24.960 There's asterisks to everything I say.

00:11:26.500 And you might have a situation that is harder than the ones that we faced, but the reality

00:11:32.040 is that when most people face serious, life-changing situations, when it comes to business, they

00:11:37.880 quit.

00:11:38.480 They lay down.

00:11:39.500 They say, fuck, man.

00:11:40.480 This wasn't meant for me.

00:11:41.820 I'm going to go back to working for A&A Auto Supply down the street.

00:11:47.060 You know what I mean?

00:11:47.720 Absolutely.

00:11:48.140 And that's what they do.

00:11:49.140 And then they say that, and they also choose to believe, like the gentleman that you mentioned

00:11:56.000 hating on whatever, you know?

00:11:58.020 Right.

00:11:58.520 That's why people like that choose to believe that.

00:12:00.720 Because maybe they stepped out and tried something, and then when it got hard, they fucking stopped.

00:12:04.760 All right?

00:12:05.680 So now you've got 90 out of 100 people that wanted to do what you want to do have quit.

00:12:13.860 Okay?

00:12:14.200 70 of them quit because basically they're just total pussies. 1.00

00:12:18.420 Okay?

00:12:18.820 They can't do shit.

00:12:19.720 They can't even bounce their fucking checkbook.

00:12:21.500 All right?

00:12:22.060 They want the prize.

00:12:23.440 They don't want to do the work.

00:12:24.400 Most people.

00:12:25.120 Okay?

00:12:25.800 20% can get their shit together, but they can't overcome obstacles.

00:12:30.740 Okay?

00:12:30.920 So now you've got 10%, right?

00:12:32.620 You've got 10% to deal with.

00:12:35.300 All right?

00:12:35.640 So let's take eight out of 10 of those people.

00:12:39.620 These guys get it.

00:12:41.060 Okay?

00:12:41.480 They're decent guys.

00:12:42.640 They're hardworking guys.

00:12:43.700 They're busting ass.

00:12:45.540 They believe in themselves.

00:12:46.860 They believe in the dream.

00:12:49.100 But they don't attack the process on a daily basis.

00:12:54.200 They are not mentally disciplined enough to execute every single day.

00:13:00.460 Okay?

00:13:00.680 When things get mundane, when things get boring, when things get routine, instead of becoming

00:13:09.340 great and excelling and looking for ways to improve, they just kind of fade away.

00:13:14.100 So these guys, they can take a blow.

00:13:16.620 They can take a major blow.

00:13:17.760 Yes.

00:13:18.260 What they can't take is the-

00:13:19.760 The grind.

00:13:20.640 The grind.

00:13:21.220 Right.

00:13:21.320 Just extended periods of time.

00:13:23.500 Right.

00:13:23.820 Over and over.

00:13:24.200 The same shit day in and day out.

00:13:25.460 Yeah.

00:13:26.100 Executing at 100%.

00:13:27.980 They let the routine numb down their hunger.

00:13:33.500 They let the routine numb down their fire.

00:13:36.740 And instead of saying, every single person matters, every single customer interaction matters,

00:13:42.000 everything fucking matters, they say, hey, you know what?

00:13:44.460 Don't worry about that today.

00:13:45.800 And they let things slide.

00:13:47.180 Gotcha.

00:13:47.640 You see what I'm saying?

00:13:48.160 Yeah.

00:13:48.400 Makes total sense.

00:13:48.880 Hey, you know what?

00:13:49.380 That customer's pissed off.

00:13:51.100 It's just one customer.

00:13:52.100 Yeah.

00:13:52.700 Hey, you know what?

00:13:53.780 Our product, it didn't ship right away today, even though that person ordered overnight shipping.

00:13:59.840 That's just one day.

00:14:00.880 Mm-hmm.

00:14:01.420 They start thinking like that.

00:14:02.740 All right?

00:14:03.020 Right.

00:14:03.120 So they start sliding.

00:14:04.340 They start fading away.

00:14:05.680 They start going down the hill.

00:14:07.180 And eventually, those people get beat.

00:14:08.800 And they get put out of business.

00:14:10.180 All right?

00:14:10.780 So what are you left with?

00:14:12.400 You got 70% pussies. 1.00

00:14:14.440 You got 20% that they're not total pussies, but they can't handle the bad shit. 1.00

00:14:21.840 Mm-hmm.

00:14:22.160 All right?

00:14:22.980 You got 8% of the people who get it, but their attention to detail and their attention to execution fades over time.

00:14:29.900 Okay?

00:14:30.240 Now what are you left with?

00:14:31.200 You're left with 2%.

00:14:32.680 Two people out of 100 that started the same way that you wanted to start.

00:14:38.700 When you look and you say, God, there's 100 people that are doing the same thing I'm doing.

00:14:42.220 But the only two of them are going to make it.

00:14:45.900 Two fucking percent.

00:14:48.740 Mm-hmm.

00:14:49.100 Okay?

00:14:49.960 Those are the people that got their shit together.

00:14:52.040 They can overcome obstacles.

00:14:53.600 And they stay sharp.

00:14:54.860 And they execute play after play after play after play.

00:14:58.260 Those are the people that end up in the Hall of Fame.

00:15:00.220 Mm-hmm.

00:15:00.520 Those are the people that end up with an empire.

00:15:04.620 They're the people that end up with whatever the fuck they want to end up with.

00:15:07.120 They're the people that get it done.

00:15:08.680 Okay?

00:15:08.980 And it's very easy to sit on the sideline as a 98 percenter and say, oh, those are the guys that were blessed with the luck.

00:15:16.900 Those are the guys that blah, blah, blah.

00:15:18.760 Those are the guys that blah, blah, blah, blah, blah.

00:15:21.040 You know, it's like the lottery for these guys.

00:15:23.480 You know, oh, you got lucky.

00:15:25.180 Oh, you're so fortunate.

00:15:26.100 Oh, blah, blah, blah.

00:15:27.440 Oh, really?

00:15:27.860 How lucky was I when I was living on the fucking mattress in the back of my first retail store?

00:15:31.800 Having a shower at my friends' fucking places.

00:15:35.200 How lucky was I that in 2012 I had a nervous fucking breakdown and ended up in the hospital because I'm so fucking anal about perfection that I fucking lost my mind.

00:15:47.060 You know, people don't get it.

00:15:48.540 They don't get what it takes.

00:15:49.740 Most people are not cut out to do the success entrepreneur route.

00:15:56.100 We just had a podcast about this.

00:15:57.880 I know that.

00:15:58.640 But they're just not.

00:16:00.280 No, you're right.

00:16:01.120 So, I mean, you always say perception, like how you see things is huge.

00:16:06.080 I mean, it's absolutely indispensable.

00:16:09.000 So you're really telling me that deep in your heart you believe that the best way for people to assess the competition out there is, no, you're not facing 100 people.

00:16:17.180 This should be an encouraging podcast for people, not a discouraging one.

00:16:20.300 Yeah.

00:16:20.700 Okay?

00:16:21.440 And when you look at people, when you look at your competition and when we say it is a battle of persistence, it is a battle of not quitting, I mean that from the bottom of my heart.

00:16:33.140 Most of the people that you compete with on day one in your small business are not going to be there in three years.

00:16:39.840 They're not going to be there in fucking one year, most of them.

00:16:43.340 All right?

00:16:44.840 You have to understand that if you get up, go to work, educate yourself to improve, okay?

00:16:52.800 Give nothing but your best effort and accept nothing but perfection.

00:16:57.800 You cannot fucking fail, okay?

00:17:00.940 It's impossible to fucking fail.

00:17:03.620 Impossible.

00:17:04.540 Impossible.

00:17:05.540 You cannot fail.

00:17:07.080 But most people don't buy into that.

00:17:08.880 Most people still buy into the lottery mindset.

00:17:13.380 And you have to realize that the majority of your competition is not serious.

00:17:16.940 They're either pussies or they're playing business or they think they're business people. 0.99

00:17:22.920 And so the good news is if you stop being a pussy and you stop playing business and you get serious and you start killing it on a daily fucking basis, you will be in the 2% by default. 0.99

00:17:33.720 Just don't quit.

00:17:35.560 Don't quit and don't let the little things slide.

00:17:39.200 And you cannot fail.

00:17:40.520 It is impossible to fail.

00:17:41.860 So when you're one of these people who writes online, oh, you motivational people are the equivalent of TV evangelists and blah, blah, blah, blah, blah.

00:17:51.140 Because I get that shit sometimes too.

00:17:52.680 And if you write that on my page, I feel sorry for you because you just don't fucking get it.

00:17:56.580 You're going to be miserable for your entire life.

00:17:58.780 So let's leave it at this because this is Thursday Thunder.

00:18:02.340 This isn't a 45-minute or an hour and 10-minute podcast.

00:18:07.460 I'd rather you guys go out and kick some fucking ass, all right?

00:18:09.840 So stop believing in fucking magic, okay?

00:18:13.580 When you're seven and you're at your birthday party and the fucking clown comes, which clowns are terrifying if you ask me,

00:18:20.400 but the clown comes and he pulls a little rabbit out of his fucking hat, that's still not magic. 0.89

00:18:24.420 He had a fucking rabbit in his hat the whole time.

00:18:26.700 So quit believing in fucking magic.

00:18:28.680 It's not magic.

00:18:29.600 It's action and results.

00:18:31.300 It's cause and effect.

00:18:32.260 It's not mystical powers of fucking universe tapped me on the head and shit a $100 bill and it hit me on the nose. 0.51

00:18:39.820 Even if it did, you would find out a way, if you're in that 70% of pussies, to see that as a negative thing, all right? 0.96

00:18:48.040 So stop bitching about the competition. 0.99

00:18:50.580 Stop seeing all the ways that you can't.

00:18:52.800 Start realizing that all it takes is for you to execute and not quit and you're going to become part of that 2%.

00:19:00.660 You do that, you know what your chances of success are?

00:19:04.300 A hundred fucking percent.

00:19:06.160 Now go be fucking great.

00:19:07.460 All I do is work.

00:19:29.780 All I do is work.

00:19:30.240 All I do is work.

00:19:31.100 All I do is work.

00:19:32.160 I do is work.

00:19:32.840 I do is work.

00:19:33.320 All I do is work.

00:19:34.440 All I do is work.

00:19:35.280 All I do is work.

00:19:36.420 All I do is work.

REAL AF with Andy Frisella - October 22, 2015

Join the 2 Percent, with Andy Frisella - MFCEO22

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