00:04:23It's the day that we waited for for a very long time.
00:04:26And I'm just thrilled to be able to bring the biography to life with the help of Joshua,
00:04:33who you all know, and with your help and the help of Scott's family and help of so
00:04:39many other people who are pushing and promoting the book. It's really amazing to be part of this.
00:04:43I've never really felt this kind of a wave before. I, I surf pretty badly when I'm in California,
00:04:52but there's a feeling sometimes when you get up on a wave and you don't have to be that good a
00:05:00surfer. If the wave is strong enough and it's the right shape and everything, it's just going to
00:05:03carry you along and that's how I feel. I love that. Yes. We're your wave, Joel. I was going
00:05:12to say something else that would have come out so wrong, so I won't say it. All right. So I love
00:05:18that and I agree. So I've seen you with Joshua Lysak doing an interview and you were on a Greg
00:05:27Gutfeld show last night. That was great. How was that? Was that your first time on there?
00:05:31Yeah, it was my first time. I used to be sort of a regular on Greg's late night show, Red Eye. I don't know how many people remember Red Eye. And I used to come up to New York about once a month to do Red Eye, which was always really fun.
00:05:46Yeah. And this was my first time in studio. I was actually on Gutfeld once during the pandemic
00:05:52when we had to do it remotely. So I was in a little van somewhere trying to make jokes.
00:05:58And it was really fun. The studio audience is incredible. It's just really fun to be in front
00:06:02of a live audience. Oh, that's funny. It was a great show last night too. And we'll get you the
00:06:06clip of that later for anyone that missed it. I just didn't have it on time for today. And where
00:06:11else have you been promoting? Every time I turn around, you're like, I'm going live in two minutes.
00:06:16well what's interesting is some of the podcasts that i've been on are still going to come out so
00:06:23some of them are live some of them are going to roll out over several days michael malice i think
00:06:29is releasing a podcast next week about it and omar khatib who is one of scott's friends
00:06:36does a podcast called medtech podcast it's one of the top podcasts in fact i think it's the top
00:06:41podcast in medical technology. That's coming out, I think next week. And then I think I'm
00:06:47going to be on Steve Bannon's show at some point. And I was on Larry O'Connor's show this morning
00:06:51on WMAL. There's a huge amount of interest in this. It's not because I'm so good at publicity.
00:06:57It's because people want to talk about Scott. People were so inspired by Scott. I had an
00:07:03experience last night on the Gutfeld show, for example, when they went to commercial break and
00:07:08we are sitting there in the chairs, Jesse, the comedian who sat next to me, just leaned over and
00:07:14said, reframe your brain changed my life. And I've had that reaction from so many people,
00:07:20including Democrats, a lot of people who say, well, I didn't agree with Scott politically, but
00:07:23I read reframe your brain, and I couldn't get it out of my head. And it's actually made my life so
00:07:29much better, which really tells you something. When he came out with reframe your brain, he had
00:07:33already been canceled. You weren't supposed to read Scott, look at Dilbert, you weren't supposed
00:07:38hear from him ever again reframe your brain came out it continues to change people's lives so one
00:07:44of the things i talk about in the book are all the events around that cancellation but also what
00:07:49reframe your brain is about and how he gets there from his initial writing on self-help and on
00:07:55perception and persuasion i like in the book too and i'll come to you owen and marcel in one sec
00:08:00but i do like in the book where you'll reference things uh you'll reframe things in uh telling a
00:08:08story about scott you know the old frame is you know scott got canceled the reframe is and then
00:08:13you'll you know go into what that really meant and i like that that was fun oh and did you want
00:08:18to jump in here no i'm really looking forward to reading it um you know i i did want to ask
00:08:24do you have your interview with rachel maddow set up yet uh not yet although i'm open to it
00:08:33you know um uh who's the other guy uh the other guy that is the best clip clip it sorry
00:08:42i'm about to get canceled um take tapper no uh chris something or other on uh matthews
00:08:53no no no the one who looks like rachel maddow they're sort of body doubles
00:08:56you know people used to say for something no chris maybe there's more than one when it was
00:09:02when msnbc was more of a thing yeah he was more famous now i can't remember they look like each
00:09:06other it was almost like michael jackson and janet jackson or yeah like you would never see
00:09:10him in the same place chris hayes that's right oh my god that's amazing um but i i did want to
00:09:19ask what shows you were on because it does show a variety of people you guys so like from steve
00:09:25Bannon, to Michael Malice, to Gutfeld, to, you know, serious people who were truly affected by
00:09:32Scott. And, you know, I can't remember what how far in the book he went about Steve Bannon, but
00:09:38he relied on Scott's persuasion and ideas. Yeah. So Steve was my boss at Breitbart for many years.
00:09:47So I've known Steve for a long time. And he told me, as you'll read in the book, that Scott had a
00:09:55direct impact on diplomacy with North Korea, that it was Scott's idea that the North Korean
00:10:01conflict wasn't a military conflict, it was a psychological conflict. And he came up with all
00:10:06kinds of ways to solve it on his live stream right here on the Coffee with Scott Adams YouTube
00:10:12channel, and also at his blog, which he had at Dilbert.com at the time. And you can go back,
00:10:17some of them are in the archives, but you can just read the excerpts that are in the book.
00:10:21and Steve confirmed that Scott's ideas had a huge impact. They were brought to Trump in the White
00:10:27House and Trump said, that's what I want to do. That's where we're going with this.
00:10:32Yes. So, okay, Marcella, jump in here. I know you have questions for sure.0.98
00:10:37You caught me off guard. No, I just, you know, I keep thinking about what Scott,
00:10:44But how Scott would be so proud, Joel, and seeing you on Gutfeld and seeing Gutfeld on
00:15:46And I don't want to spoil anything for anybody. So I think like what Marcel is saying and Owen
00:15:53agrees, I mean, you went out there and did the thing that he asked you to do and you had to
00:15:58take yourself out of it and go forward and investigate. And I guess that's your journalism
00:16:06slash friend and caring skill that you have. Yeah. And I'm always bad at the marketing part
00:16:13of doing a book, I have become pretty good at writing and planning and showing up every day
00:16:20at the page and keeping the writing process going. But it's been so good to work with Josh because
00:16:25he is so good at understanding marketing. It was his idea to say, wait until after the midterm
00:16:30elections to come out with this book, because everybody rushes a book before the midterm
00:16:35elections. They think people are interested in political topics. And so they're going to buy
00:16:39more books. He said, that doesn't happen. You want to wait. And also, you know, I think Josh
00:16:45predicted that Republicans were going to lose and people would want to talk about something else.
00:16:51So this is an antidote. This is going to reframe the election for you. And I've talked about this
00:16:58before, but ever since 2020, I started looking at elections a different way. We all did in
00:17:04different ways. But I started looking at democracy as less a system of counting votes, because who
00:17:11knows how many votes actually end up in the ballot box, right? We don't really know. But it's really
00:17:15a system of taking turns. And if you reframe it as a way of taking turns, like we all get a turn,
00:17:20we all have to tolerate someone else's turn. We want to do things when it's our turn that are
00:17:25fair so that when it's not our turn, we're not abused. Democrats aren't very good at that part
00:17:29right now, going after everybody. But I think Josh's genius at marketing is very helpful. He's
00:17:38had four New York Times bestsellers. I hope this one is the fifth. And I'm going to ask everybody
00:17:42who's watching to buy the book, buy two or three of them, give them as gifts. Let's push this to
00:17:48number one if we can. I think it would be an amazing tribute to Scott if we could have this
00:17:53on the bestseller list and not just for my own commercial interest, which I'm happy to disclose,
00:17:58but also because I think he would want to know that people are interested in his life and not
00:18:06just the events of his life, but also his ideas, which are in the book as well.
00:18:10A hundred percent. Owen, did you want to jump in?
00:18:14Yeah. I mean, I think I haven't read the book yet and I'm looking forward to doing that. I
00:18:21might probably do that in some of the subscriber spaces or recover books, but looking through the
00:18:26the table of contents i i found it interesting just what like the chapters are focusing on and
00:18:32not focusing on like i i noticed there's no chapter about dilbert um even though that was
00:18:38probably like the majority of his career and i i do notice flipping through the book there's
00:18:41definitely lots of references to that there's some of the comics in there but um yeah well
00:18:46the chapter is not called dilbert so so there is a chapter about dilbert it's it's it's called
00:18:50california okay because i put that in that portion of his life and i go through the characters so one
00:18:58of the interesting things was to sit and think about the dilbert characters and why they worked
00:19:03one of the paradoxes of dilbert is that even though dilbert makes fun of management management
00:19:09people loved dilbert and that's partly because we are americans we have a sense of humor about
00:19:15ourselves, but also because the message of Dilbert wasn't that the boss is terrible and that managers
00:19:23are awful people, even though the boss does terrible things in Dilbert. The message of Dilbert
00:19:28was even management is in the same boat. Even management is terrified. Even management is
00:19:35surrounded by idiots that it has to take orders from. I mean, who is the pointy haired boss1.00
00:19:41most afraid of. He's terrified of not only the CEO of the company, but also the pointy haired
00:19:47boss is terrified of Alice, terrified of the female coworker who he knows is hyper competent0.97
00:19:54and can punch a hole through his head. And so he just does his best not to antagonize her,
00:19:59even though he doesn't antagonize her anyway. So what Scott was doing there was saying, hey,
00:20:04everybody's in the same boat. Capitalism still works. It's better than the alternative. I mean,
00:20:09there's no alternative to institutional dysfunction. It's worse in government. It's
00:20:12worse in communist societies. It's worse in Elbonia, where they use tin cans and string1.00
00:20:17for telephones. But it's part of life. And the Dilbert principle is that people are promoted
00:20:25because of their incompetence and not despite their incompetence. So yes, I mean, I didn't make
00:20:31a separate Dilbert chapter because I didn't want people to see that as separate from the rest of
00:20:37his life but also it is only in one chapter because it's one part of his life and it's not
00:20:44how he wanted to be remembered remember when he talked about Dilbert he said Dilbert was one of
00:20:51many different get rich ideas that I had he was playing with all kinds of other ideas one thing
00:20:56you'll see in the book for example is one of the early drawings of Dilbert the character was a logo
00:21:02that he created for a computer company that he started called Kludgeware.
00:21:07You've probably never heard of Kludgeware before,
00:21:09but Scott taught himself how to program in the basic language.
00:21:14I don't know if anybody here remembers the mid-80s,
00:21:16but basic was one of the computer languages people were learning.
00:21:19And he taught himself how to program and he released a video game in the basic language.
00:21:25But if you wanted, you could buy the open source version where he just sold you the code
00:21:29and you could customize the video game however you wanted to.
00:21:32And he thought this would be a great idea. And there was some interest in it for a year or so, and then it kind of petered out. But his logo for Kludgeware was this drawing of Dilbert. You look at the logo, you'll say, oh my goodness, that's Dilbert with the curly tie and everything. That's Dilbert.
00:21:47But it was just one of several ways he was trying to find his way in the world.
00:21:53And what he really wanted to be remembered for were the things that he brought to you, to the audience, for Coffee with Scott Adams.
00:22:02The lessons about life, the micro lessons, the insights, the persuasion techniques, the reframing, the way to live better, the way to see beyond.
00:22:11And why the reason he was drawn to Trump wasn't because he was a conservative or a.
00:22:15Behind Our Nation's Defense is a powerful network of Canadian communities
00:31:56his home to his audience he he was you know in the closet i'm doing like remember we just had
00:32:04a whiteboard in the closet because oh there's construction or a leaf blower we knew about the
00:32:09leaf blower was his enemy um so many different things that um he feels like that's why everybody
00:32:17misses him so much because he wasn't just someone um a writer uh a humorist a cartoonist he was
00:32:26your family member he was your friend oh yeah and that's just like everybody saying that like
00:32:33like i i quoted greg gottfell yesterday saying i think of him every day everybody's like i think
00:32:40of him every day too all day you know so um oddly there's so many clips of scott so you guys this is
00:32:49why we say come over to locals okay become a subscriber it's scottadams.locals.com that's
00:32:54where all this stuff lives. All those videos live on his subscriber thing. That's where they're
00:32:59going to stay. They're never going to be made public. But I mean, there are so many videos
00:33:04of Scott teaching us how to fold laundry. I have to say there's a whole towel segment,
00:33:09like how to fold a towel. I was like, he did have a fascination with laundry. And one of the first
00:33:13times I found Scott, he was in his closet folding laundry, talking on Periscope. And I'm like,
00:33:18what's this guy? I had no idea who he was. I just stumbled upon him. I'm like, who is this guy?
00:33:23totally random that I ever found him didn't even know who he was but I was like all right I'll
00:33:30watch him fold laundry it was interesting so I mean the things he taught us were from the most0.56
00:33:37genius ideas to like simple life hacks to how much he hated stupid design packaging and like0.52
00:33:46how things were like so complicated and difficult I mean you guys how many times did he buy some0.92
00:33:51new piece of technology. And like the next day he's like, I'm throwing it out. I'm getting rid
00:33:56of it. It's garbage. It's useless. I'm just throwing it out. And we're all like, send it0.99
00:34:01to one of us. Like if you're throwing it out and then we're like, return it. He's like, I don't
00:34:05even want to return it. And oh my God, he has thrown out more electronics, computer things,
00:34:10devices, printers than we can ever imagine. And that was the fun of being with Scott, like,
00:34:17especially as a subscriber and he called us the beloveds, but he loved every single person that
00:34:22found him useful. Believe me. Um, but he just shared it all with us. Right. Marcella.
00:34:27Remember the black button on black devices? Like he would look at like certain things that you would
00:34:33get. And you know, nowadays it's all very sophisticated, very Ikea like, but he would be
00:34:38like, where is the button to turn this thing on? He's like, I I'm laying in bed. He would be laying
00:34:44in bed, Joel. And he'd be like, I'm laying in bed and I have this thing. He's on the camera showing
00:34:49us and I need to turn or I need to do this thing, but everything's black on here. Look, everything's
00:34:55black. I have no way to know which button's the button. And I remember that day somebody said,
00:35:00put a little piece of Velcro on the button that you need. And he's like, oh, that's a great idea.
00:35:05So somebody said, stick Velcro on it. And of course he probably had what, 30,000 different
00:35:11sizes of velcro in his garage so that was an easy fix for him with his flashlights but owen i mean
00:35:17right it was like the man caves and the pre-show and the post-show and that's where we all bonded
00:35:24so hard joel like i mean owen you tell them like how how crazy and fun that was well i mean it was
00:35:30really like you know you were meeting with a friend every day and spending all kinds of time
00:35:34with him and he was just so transparent about his whole life you know all the ups and downs and
00:35:41frustrations and funny things and you know he would laugh so easily and get so entertained by
00:35:47just a comment in the chat and it was just really fun to be a part of his life and it was obviously
00:35:55kind of like different than a normal relationship where you're meeting with the person you know
00:36:00face to face all the time but you really kind of felt like that was almost what you were doing like
00:36:04he were just sitting in his man cave talking to him and um you know we knew i when i went to his
00:36:10house the first time i met with him it was like he offered me a tour and i did take the tour but
00:36:16it was like i've already seen this whole house like you don't even have to tell me what we're
00:36:20looking at because i know i've seen it all well you know what you know what the most interesting
00:36:24thing about his house was aside from the dilbert shaped turret in the back which is on the back
00:36:30cover of the book. I'll tell you the story of this photograph in a second. But the most
00:36:36interesting thing was he had a room for a pool table. And he actually moved the pool table out
00:36:42of the room. And what I talk about in the book, actually, his family had a pool table. His dad
00:36:48built a pool table. His dad was the original talent stacker. His dad could do everything.
00:36:53So his dad built a pool table, but it had a funny role to it because it was made out of plywood and
00:36:57not out of whatever slate they they're supposed to use anyway scott had a pool table and then he
00:37:02turned it into a mini golf course inside his house but around the edge of the room there was like this
00:37:08shelf maybe about you know at most kind of almost like the the width of a cell phone and just kind
00:37:16of went around the side of the room he says you know why i built that why because everybody puts
00:37:21their beer on the pool table and it's so annoying i built that so they put the beer on the side
00:37:26not on the table yes that's what that's for for sure and you know i the three of us um for anyone
00:37:34listening uh marcella and owen and i we actually had the opportunity to put on scott's putting green
00:37:41like he did every morning with roman and gary and it was you know surreal standing there and just
00:37:47missing him and you know you looked over and you knew where he'd prop up his phone and lean it
00:37:52there and you know it's just it was so intimate with him every single day for 10 years you know
00:37:59imagine 10 years we're with we're with him and yeah we knew like every part of the house and
00:38:06you're just like yep that's i know where that thing is and no there's that you know whatever
00:38:10thing and um you know so he just he led us into his life so hard and i think that i just want to
00:38:18say to marcella and owen also that um i want to acknowledge to you guys i i'm not gonna cry but
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00:39:13happened to Tristan from Hamilton when he won the $1 million Lotto 649 gold ball draw. Shock and
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00:39:25could be you. With OLG, winning happens here. Winner, Daniel. And difficult and beautiful
00:39:34it has been and was, especially in the beginning, to jump on here and be on his channels while
00:39:41grieving this person that we spent 10 years with every single day. And we had a personal
00:39:48relationship with him, the three of us. And, you know, so I just want to, I want to give us a
00:39:53shout out because, you know, we get poo-pooed a lot because we're not Scott and we know that,
00:39:58but Scott wanted his channel to continue. And I happen to know that a lot of people thought,
00:40:04oh, they'll be on for like two weeks and it'll be over. And our numbers have gone up and people
00:40:10have said that we become important to them too, because we're living through Scott here on his
00:40:16channels. And so I just want to acknowledge us and everybody that comes here and watches us and
00:40:22the guests that join us. I know it like still might feel like a little bit of like a imposter
00:40:28syndrome to some people, but we, I can tell you loved Scott as much as anybody could love Scott
00:40:35and got through this with all of you while grieving and everything else. And I'm just
00:40:40really proud of us for sticking together because at the end of the day, what Scott wanted was a
00:40:45place for all of us to still come to because he cared so, so much about this community of people.
00:40:51He wanted us to still stay together and be here. And now we're here with Joel talking about his
00:40:58biography and we can be happy and just enjoy it all. But Owen, I just want to, you know,
00:41:05toss to you and then to Marcella, I just want to say thank you because I know how
00:41:09freaking hard this has been. So Owen. Well, I appreciate it. And I, and I would say the same
00:41:15back to you. Um, I think it's been great how the community handle all that. I mean, it was clearly
00:41:20very hard on a lot of us to watch his health deteriorating. And, and of course when he died,
00:41:25And I think, you know, the community really did come together and helped each other through that.
00:41:32And certainly Scott helped us with a lot of his advice about, you know, for example, treating it more like you're honored to be part of the process as opposed to just focusing on the loss.
00:41:43And I think that this book is part of that, where it's like, you know, we're honoring Scott's life. We're learning more about all the things he did and all the things he taught us and the difference he made in the world, which is just kind of hard to calculate.
00:41:57So I just, you know, I'm glad that I have this book and I am really looking forward to reading it. And I'm kind of waiting a little bit just because I want to do it maybe as part of the subscriber spaces and go through it with everyone.
00:56:46All I could think about were his subscribers and the people watching
00:56:50and how much he loved every single one of us
00:56:54And that I was so in a weird way happy that we could all be listening and watching together because we did everything together with this community.
00:57:05So, I mean, Scott really just, you know, he showed us how to another way to die than like the things that we might have had in our head, you know, that he could be present because he had his mind.
00:57:19thank God. And, um, it was just, it was just a gift to be there till like basically his last
00:57:27breath and, and now beyond. So can I make, can I make two points very quickly? So someone in the
00:57:33comments just posted, he was there for us when Charlie Kirk was shot and also when Trump was
00:57:39shot, but especially with Charlie Kirk and what's unique about the Charlie Kirk situation was Scott
00:57:45thought he was going to die long before that happened. Scott thought he was going to die in
00:57:49June, 2025. Charlie was assassinated in September. And by then Scott had made a significant recovery
00:57:57in terms of his everyday experience of life. He still had a terminal diagnosis, but with the
00:58:02hormone blockers he was taking, his tumors had stopped growing. So he had five or six months
00:58:07where life almost felt normal. And he was there for his audience when people were freaking out,
00:58:13understandably so about what happened to Charlie Kerr. And he was just there for people the way
00:58:19he had been through the pandemic and the way he had been through 2020 and so many other things.
00:58:25Now we're talking about some sad things and very emotional things, but I don't want people to think
00:58:30that that's what the book is like. There's a lot of really funny, raucous, fun stuff in the book.
00:58:36I'm going to share one joke with you, which I think you'll enjoy just because it's in the news
00:58:39today. A lot of things are in the news today. I'm sure that Scott would be having a ball with the
00:58:44Jensen Huang news and all the... Scott Galloway.
01:02:50And the thing about God's debris is Scott's theory in that book is that God is the universe in a process of coming back together, that the purpose of all the disparate pieces of God are to come back together.
01:03:03And I don't know if that sits well with your religious belief or whatever, but the concept, if you would take it and apply it to the idea of Scott's debris, is that we're not just bits and pieces of something that doesn't exist.
01:03:15We're bits and pieces of something that's coming back together.
01:03:18So an event happens, our friend leaves our planet, leaves this world. But we continue through his inspiration, through his teaching, through this show, and we bring it back together. And it doesn't have to be, and it can't be exactly as it was before, but it's something transcendent.
01:03:40And I really hope you enjoy the book. It was for me like living with Scott the entire year. So I had that privilege. And I think it's just going to be a lot of fun. It's going to keep the conversation going. And this conversation will keep going because people need to hear what he had to say.
01:03:59I think he will make people change their lives for the better.
01:04:03And people are still rediscovering or discovering him for the first time.
01:04:08And anyway, thank you to everybody who is watching.
01:04:12Thanks to Erica, Owen, Marcella, and everybody there just for being such a great support.
01:04:18Please buy it and let's push it as high as we can get it to go.
01:08:56and it seemed as if i could manipulate reality but i wanted to test it
01:09:04maybe could be it's possible and so in 1997 i did a bold experiment and the experiment was this
01:09:15i very publicly and annoyingly made a prediction and i chose an area in which i had no expertise
01:09:22I thought I would try something that was just impossible.
01:09:27I would make the most unlikely prediction and then wait as long as it took for it to become true.
01:09:38And if indeed I could get the most unlikely prediction, then maybe other people would believe me when I explain to them the user interface for reality.
01:09:50I predicted that in my lifetime, the theory of evolution would be debunked in scientific terms, not in religious terms, but in scientific terms.
01:12:26So, having nailed my 22-year gamble, that I could make a prediction so unlikely that the best explanation is that somehow I'm authoring the reality just as a filter.
01:12:53again that doesn't mean that i can't actually change reality it means that if i put that filter
01:12:58on it i get good results and if you just think you're happy but you're not are you happy
01:13:04yes you are if you think you're happy you're happy if you thought you went through life as
01:13:10a billionaire but you were just crazy and you weren't still good still good because you're
01:13:17happy you thought you were a billionaire so accept your subjective life0.95