Rebel News Podcast - Why I've stopped being a Gillette customer after 30 years

00:00:00.000 Tonight, Gillette, the razor company, makes an anti-mail ad.

00:00:03.680 It's so weird, but it's so predictable.

00:00:05.880 I'll show it to you, and why I think I'm going to stop being a 30-year customer.

00:00:09.980 It's January 16th, and this is the Ezra LeVant Show.

00:00:14.860 Why should others go to jail when you're a biggest carbon consumer I know?

00:00:18.580 There's 8,500 customers here, and you won't give them an answer.

00:00:22.680 The only thing I have to say to the government about why I'm publishing it

00:00:26.280 is because it's my bloody right to do so.

00:00:30.000 You know, there are some consumer items that once you choose a brand, you really never switch.

00:00:38.120 At least I think that's how it is for men, 0.98

00:00:40.140 because I don't think most men think about certain items once they've decided what they like.

00:00:43.960 It's not a big deal.

00:00:45.280 Toothpaste, probably, deodorant, shampoo.

00:00:47.820 Maybe you find a brand, and you just never change it.

00:00:50.220 I mean, why would you?

00:00:51.440 I guess if you can't find your brand in a store, you might try something new,

00:00:54.320 but how often does that happen?

00:00:55.640 And when it comes to razors, manufacturers do a trick.

00:00:58.320 They sell you the razor handle cheaply, but they get you with very expensive blades

00:01:03.440 that only attach to their handle.

00:01:05.120 Anyways, once you have a Gillette handle or a Schick handle,

00:01:07.960 you're sort of stuck buying the blades that go with Gillette or Schick.

00:01:12.620 Not that you're really thinking of switching, because you're a guy.

00:01:16.320 I honestly haven't thought about what kind of razor I've used in decades.

00:01:19.900 Not since the last century have I thought about it.

00:01:22.400 I just don't care.

00:01:23.200 But then I saw this ad by Gillette pop up on Twitter.

00:01:27.460 It's less than two minutes long, but that's still very long for an ad, don't you think,

00:01:30.920 in an era of 30-second or even five-second ads.

00:01:33.620 They call it a short film, because they're a bit pretentious that way.

00:01:38.040 And the short film was directed by a young feminist woman named Kim Gehrig, 1.00

00:01:44.260 which is unusual.

00:01:45.080 I mean, this is an ad for men about, you know, a sharp piece of metal.

00:01:48.280 Well, it's odd that a feminist woman would be given the role of directing this ad. 1.00

00:01:53.100 I mean, the analogy would be having a middle-aged male direct an ad for tampons.

00:01:57.660 I mean, why would you do that?

00:02:00.580 Unless you were doing that for a very special reason, on purpose,

00:02:03.480 and the purpose was not to sell razors.

00:02:06.520 I'm going to show you that Gillette ad in full in a moment,

00:02:09.200 but first I want to show you some other work that I found on Kim Gehrig's own video channel.

00:02:15.120 Let me just show you one of those called You Think You're a Man.

00:02:19.380 That's the title of this video.

00:02:21.560 I'm not going to play too much of it, because, frankly, it's upsetting.

00:02:24.980 Take a look.

00:02:25.400 Turn around.

00:02:49.260 Stand up like a man and wake me in the eye. 0.99

00:02:52.860 Come here.

00:02:53.260 Turn around.

00:02:56.440 Take one final word.

00:02:57.520 What did I tell you?

00:02:58.260 You're stuck.

00:03:00.300 Huh?

00:03:00.880 Walk with it.

00:03:04.360 So it's not hard what to guess this director thinks of masculinity and maleness.

00:03:12.180 She doesn't much like traditional ideas of feminine beauty, though, either.

00:03:16.100 Here's an ad that I think is intended to encourage overweight women to exercise.

00:03:22.660 Now, that's a great idea, and I should be inspired by it, even though I'm not a woman.

00:03:27.400 I should do it.

00:03:28.620 I'm not against exercise.

00:03:30.680 I think it's a good thing.

00:03:31.540 But there's two subtle things going on in this ad.

00:03:34.920 One is the normalization of being fat.

00:03:37.980 Look at how it's redefined as healthy and sexy.

00:03:40.660 But it's anti-male a little bit, too.

00:03:43.220 Just a little bit.

00:03:44.140 It's a much lighter touch here than the last one.

00:03:45.880 This is another short video by Kim Gehrig.

00:03:50.060 Watch for the anti-male moment at the end of this clip.

00:03:52.820 Now, I'm all for encouraging fat.

00:04:22.800 Fat people like me to exercise.

00:04:24.740 Maybe I should take that video to heart.

00:04:26.780 But there's an undertone there.

00:04:28.360 It's not as blatant as that you think you're a man video.

00:04:31.420 And I wouldn't mention that, really, were it not for the new monstrosity that Kim Gehrig 0.79

00:04:35.920 has directed for Gillette, her greatest masterpiece yet.

00:04:39.320 I mean, there's an ideological, cultural, aesthetic pattern here.

00:04:42.300 Take a look at this 60-second ad that she made for Uber. 0.81

00:04:45.960 Look at the confident, in-control leader of a young woman of color, of course, 0.93

00:04:51.040 and the emasculated, goofy, nerdy, beta male, white guy, of course, who tags along with her. 0.97

00:04:57.980 The fact that the heroine is a minority and the nerdy loser is a white guy is just sort 0.98

00:05:01.560 of obvious these days. 0.62

00:05:02.880 But I'm focused on the gender rules, not the racism.

00:05:05.440 Look, take a look.

00:05:05.980 When it comes to twisting, I just got to keep insisting.

00:05:20.400 Oh, baby.

00:05:22.480 You should do swing.

00:05:24.260 Baby, you've got me beat up and down inside, out and across.

00:05:39.220 Oh, yeah.

00:05:40.320 Yeah, do you think the director of that ad knows anything about what being a man is

00:06:07.400 about or what being a man should be?

00:06:09.720 Do you think she knows how to talk to men? 1.00

00:06:12.820 Okay, so let's get to her Gillette ad, the short film.

00:06:16.860 As I say, this has been watched more than 11 million times on YouTube in just two days.

00:06:22.380 200,000 comments.

00:06:23.740 More than a quarter of a million people clicked like on it.

00:06:26.520 Nearly 700,000 have clicked dislike on it.

00:06:29.600 So if the goal is to start a conversation, mission accomplished, but if the goal is to

00:06:34.180 sell razors to, you know, men, I don't think that would work.

00:06:38.040 Here, take a look.

00:06:41.580 Bullying.

00:06:42.060 The Me Too movement against sexual harassment. 0.94

00:06:44.060 Toxic masculinity.

00:06:45.700 Is this the best a man can get? 0.77

00:06:47.600 Man can get.

00:06:49.600 Man can get.

00:06:50.380 Man can get.

00:06:51.000 Man can get.

00:06:51.380 Is it?

00:06:51.960 Oh, toxic masculinity. 0.95

00:06:56.600 And Me Too, that's the term for sexual predators in the workplace like Gian Gomeschi or Justin 0.91

00:07:02.040 Trudeau.

00:07:03.020 So that's how you start an ad about men, a male product to sell to men. 0.90

00:07:07.680 And you disparage your old Gillette brand.

00:07:10.900 The best a man can get.

00:07:12.980 I know it.

00:07:13.600 I've heard it a million times.

00:07:14.780 So now Gillette is saying that that's, don't pay any attention to that.

00:07:19.060 That's out of fashion now.

00:07:19.880 Now, being the best, being manly, that's no longer in.

00:07:23.780 And they're so sorry for all of that.

00:07:25.620 And the whole woman kissing your cheek, that's so, what's that supposed to be? 0.95

00:07:30.220 It's a woman kissing a man's cheek.

00:07:31.680 Is that supposed to be rapey or something? 0.99

00:07:34.100 Is that toxic masculinity that a woman is attracted to a man and he's clean shaven and she kisses?

00:07:39.520 Most likely her husband kissing him on a smooth cheek.

00:07:42.780 Is that not what they actually are selling?

00:07:46.960 They're destroying their own brand value.

00:07:49.340 It would be like if Apple suddenly said, don't think different anymore.

00:07:54.360 Come to think of it, they sort of are increasingly saying that with their censorship, aren't they?

00:07:58.460 Or Subway Sandwiches, which says, eat fresh, suddenly did an ad saying, well, you know, eating fresh isn't really important.

00:08:04.380 And were we really that fresh after all?

00:08:06.580 It's bizarre if your goal is to sell a product and make your company look great.

00:08:10.500 But maybe that's not what they're pushing here.

00:08:11.860 Anyways, let's keep watching.

00:08:13.620 Oh, so bullying by preteens there, that's a toxic masculinity thing.

00:08:28.340 Razors are for men, by the way.

00:08:30.540 Preteen boys, those were what, 8, 9, 10-year-old boys?

00:08:33.880 They don't buy razors.

00:08:35.780 That's who I assume was doing the online bullying there, too, that they showed in text.

00:08:39.640 And if you don't think that girls are the masters of mean comments online, well, then you've never met a teenage girl before. 0.96

00:08:47.340 Apparently, that's all at the feet of grown men who shave. 0.60

00:08:53.020 But it gets worse a lot quicker in the ad.

00:08:54.840 And that's the thing, this is so rapid-paced, and it conflates so many different things into one giant stew called men are bad.

00:09:02.380 Keep watching, I'll let more of it play now.

00:09:04.660 Sexual harassment is taking over...

00:09:06.860 It's been going on far too long.

00:09:11.440 We can't laugh it off.

00:09:14.100 Lose the damage.

00:09:16.380 What I actually think she's trying to say.

00:09:19.020 Making the same old excuses.

00:09:21.020 Boys will be boys.

00:09:22.360 Boys will be boys.

00:09:23.400 Boys will be boys.

00:09:24.300 But something finally changed.

00:09:26.600 Allegations regarding sexual assault and sexual harassment.

00:09:31.500 So hang on, boys wrestling with each other at a family barbecue, that's in the same league as groping a woman's rear end and putting a hand on a woman's shoulder in a boardroom.

00:09:41.440 I agree, I wouldn't do that myself, but is that really in the same league as the Me Too sexual predators they were talking about? 0.96

00:09:48.560 Well, of course it is when you're a feminist director. 1.00

00:09:50.520 It's all evil maleness unless you're like that nerdy guy in the Uber ad.

00:09:55.100 But those boys wrestling, young boys, they're not shaving yet.

00:09:59.580 Imagine some scolding social justice warrior feminist with pink hair coming in. 1.00

00:10:03.580 You boys, you stop wrestling, boys.

00:10:06.160 Again, if you've ever met boys, you know they do that.

00:10:09.280 It's called playing.

00:10:10.640 Boys don't play with dolls.

00:10:13.020 They maybe play with dump trucks.

00:10:14.320 But pretty soon they're chasing each other, playing tag, doing feats of strength wrestling.

00:10:18.780 It's called roughhousing.

00:10:19.940 It's called being a young boy.

00:10:21.060 This is a razor ad, just a reminder.

00:10:23.580 And that quote from Anna Kasparian at the end there, that pundit they quoted, she said sexual harassment.

00:10:31.320 Now, she's a pundit on a far-left YouTube channel called The Young Turks.

00:10:34.560 Her role on that channel is pretty obvious to anyone who's ever watched it.

00:10:37.880 It's to smile at the main host named Sank Uyghur, a big fat guy like me.

00:10:43.700 And Anna's job is to wear tight shirts while she does it. 1.00

00:10:46.520 Sorry, watch the show and tell me if she has another role besides being eye candy. 1.00

00:10:51.580 So it's weird that they would quote her.

00:10:53.120 And just one more thing on that.

00:10:55.400 The founder of that show, The Young Turks, Sank Uyghur, the fat guy, he's a bit famous for Me Too sexism himself. 0.92

00:11:03.500 He's basically a washed-up pickup artist who objectifies women. 0.96

00:11:08.500 And he's a male feminist, too, to cover it up.

00:11:11.100 But like most male feminists, his woke politics is just to, you know, like Jean Gomeschi, 1.00

00:11:16.240 was just to cover up or preempt criticism of the fact that he's abusive towards women.

00:11:20.660 Anyway, so that was a little weird gem, quoting the woman whose main job is to provide feminist cover for Sank Uyghur's own misconduct

00:11:29.540 and to show some TNA on his own channel.

00:11:32.180 So weird.

00:11:33.000 Sorry for the digression, but I had to point that out.

00:11:35.420 Anyway, back to the video.

00:11:36.300 Watch some more.

00:11:36.900 And there will be no going back.

00:11:44.420 Because we, we believe in the best in men.

00:11:48.300 Men need to hold other men accountable.

00:11:51.720 Smile, sweetie.

00:11:53.020 Come on.

00:11:54.260 To say the right thing.

00:11:56.380 To act the right way.

00:11:58.720 Bro, not cool.

00:11:59.780 Not cool.

00:12:00.140 So this is Gillette. 1.00

00:12:04.540 And it's hanging the sins of male feminists, the sexual predators of leftists like Harvey Weinstein and Charlie Rose and Bill Clinton. 1.00

00:12:12.660 They're hanging those male feminist sins around the necks of men and saying it's a problem with masculine men. 1.00

00:12:20.100 And it's scolding other men for not holding men accountable.

00:12:22.480 And this is supposed to make me feel good about getting a scolding.

00:12:26.700 I feel so great about being scolded.

00:12:28.840 And maybe I'm going to go buy a razor right now and say, thanks, Gillette. 0.53

00:12:32.380 I have nothing to do with any of that sexual predation.

00:12:34.980 That's actually a leftist thing in the main.

00:12:36.980 I mean, anyone could do it.

00:12:38.900 But in the main, the Me Too moment has been leftist feminist men.

00:12:42.340 It's leftist men gaming feminism. 0.87

00:12:45.960 Gaming it.

00:12:46.560 Figuring out how to use it as a trick.

00:12:48.420 It's not masculinity or manliness, by the way.

00:12:51.620 It's the opposite.

00:12:52.140 Harvey Weinstein, the Hollywood producer, would invite women over to his hotel room,

00:12:57.880 telling them he had a great feminist role for them in a movie.

00:13:02.960 And then he would pressure them to sleep with him.

00:13:05.340 He was using feminism, not manliness.

00:13:08.800 He was using feminism as a trick. 1.00

00:13:11.500 And that man who was in Congress there, the black man who was testifying,

00:13:14.860 he was assaulted by some Hollywood agent, a male feminist in L.A.

00:13:20.600 You're hanging that around my neck as a Gillette user?

00:13:25.660 That's not the culture of manliness.

00:13:27.140 That's not the culture of men.

00:13:28.360 That's the culture of celebrity Hollywood men, male feminists, 1.00

00:13:32.200 which is just the other side of the coin of the female feminist who directed this ad. 1.00

00:13:37.080 And right at the end there, a young man telling a young woman to smile at a pool party.

00:13:43.760 Is that wrong?

00:13:44.780 Maybe.

00:13:45.160 I mean, I'd have to know the context, maybe know who the people are.

00:13:47.640 And I'd have to wonder if that's really a problem at what was really a pool party for young singles. 0.89

00:13:54.580 I don't know, was that a clumsy pickup line?

00:13:57.020 Hey, can you smile some more?

00:13:58.780 So is any pickup line now called toxic masculinity?

00:14:04.000 And is that on par with rape or something?

00:14:06.020 Because they're mentioning all these things together in the ad. 0.87

00:14:08.300 And I noticed that both of the offending men there were white and both of the correcting men were black.

00:14:12.960 Now that's not my focus here, but it's so obvious who the stereotypers here are,

00:14:17.620 who the bigots here are, it's the Hollywood folks who made this ad,

00:14:23.100 who also were fine with Harvey Weinstein for years.

00:14:27.200 It's Gillette who's the bigot here.

00:14:29.560 There's a racist narrative here, just like there's a misandrist, anti-male narrative here.

00:14:33.900 Let's watch some more.

00:14:35.340 Some already are.

00:14:38.900 In ways big.

00:14:40.720 Young men.

00:14:42.780 And small.

00:14:44.120 I'm strong.

00:14:45.420 I'm strong.

00:14:47.620 But some is not enough.

00:14:53.080 It's not how we treat each other, okay?

00:14:55.260 Okay.

00:14:57.900 So some 10-year-old boys wrestling at a barbecue is the same as a pack of teenagers beating up someone on the street.

00:15:06.440 Do you see the elisions here, the blending of things?

00:15:09.360 Asking a girl at a pool party to smile is as evil as touching a female colleague on the shoulder. 0.97

00:15:15.320 It's as evil as grabbing a female's butt on a TV show is as evil as, I don't know, whatever Terry Crews was talking about. 0.98

00:15:23.000 What was he talking about, by the way? 0.99

00:15:24.460 Well, he was groped by another man named Adam Venet, a Hollywood agent.

00:15:28.960 Who knows?

00:15:29.300 Maybe that Hollywood agent even worked on this ad.

00:15:32.540 How has that anything to do with anything?

00:15:34.840 Anything to do with treating women right? 1.00

00:15:36.480 Anything to do with buying a razor? 0.99

00:15:38.120 Other than just saying men are evil, or at least white men are, I guess. 0.98

00:15:41.220 I didn't make this about race. 0.99

00:15:42.320 They did.

00:15:42.780 Sorry.

00:15:43.860 Watch the rest.

00:15:44.620 Because the boys watching today will be the men of tomorrow.

00:15:51.660 Oh, it ends with a little scold there in writing.

00:16:07.360 Just in case they didn't hit you over the head hard enough, they put the words on the screen.

00:16:11.500 You have homework to do, by the way.

00:16:13.060 You have to improve yourself, people.

00:16:14.640 You're not really good enough to buy razors from Gillette.

00:16:16.840 But no, men are.

00:16:18.280 Men need to be rebuilt.

00:16:19.380 So says Kim Garrick, the director of the ad, and her Hollywood team.

00:16:23.080 I wonder how many Me Too moments there were in the making of this ad.

00:16:27.420 If you click on the link that they show you there, it takes you here.

00:16:30.780 Let me read just one line from their re-education page.

00:16:34.200 They say,

00:16:34.420 But turn on the news today, and it's easy to believe that men are not at their best.

00:16:38.380 Many find themselves at a crossroads, caught between the past and a new era of masculinity.

00:16:43.040 While it is clear that changes are needed,

00:16:44.440 where and how we can start to affect that change is less obvious for many.

00:16:48.720 And when the change is needed, it seems so monumental, it can feel daunting to begin.

00:16:52.600 So let's do it together.

00:16:55.000 Yeah, so a media company made an ad smearing men,

00:17:00.160 and then it complains about when you turn on the news, you see men not at their best, really.

00:17:05.840 And we have to get rid of that old masculinity, you know, that old stuff, 0.73

00:17:08.480 that masculinity that stormed the peaches on D-Day, that toxic masculinity,

00:17:13.260 or when on 9-11, firemen actually ran into a burning Twin Towers rather than running out of it

00:17:20.360 because they went in to save people.

00:17:21.480 That's old-fashioned, you see.

00:17:22.880 Gillette wants to retrain your mind together with you. 0.63

00:17:26.320 And no thanks, there are enough pink-haired feminists screaming at me already. 1.00

00:17:29.460 I don't need my razor company to do that,

00:17:31.620 and I'm not really into signing up for re-education camp yet.

00:17:34.980 It's not mandatory yet.

00:17:37.320 That's a weird ad, would you agree with me?

00:17:38.860 It would have been even weirder had they stood up against real, real, real toxic masculinity.

00:17:44.040 Here's what Imam Tahiti of Australia said.

00:17:47.300 A great tweet here.

00:17:48.300 He said,

00:17:49.240 Hi, Gillette, I can't find your video on men who force women to undergo female gentle mutilation,

00:17:54.260 force their wives and daughters to wear a burqa, 1.00

00:17:56.840 burqa kill their women for leaving the religion, 1.00

00:17:59.220 rape their wives because their imam allows it, 1.00

00:18:01.260 form rape gangs across Europe. 1.00

00:18:02.860 Thank you.

00:18:03.180 Now, of course, that would be pretty weird for a razor ad too

00:18:07.740 because it's political scolding and political activism,

00:18:10.980 and this is a razor company.

00:18:12.680 But the razor company was just as weird and scolding and political.

00:18:15.440 Both would be weird ads,

00:18:16.920 but at least the one the imam from Australia mentions would be accurate and helpful.

00:18:21.920 Hey, could you imagine an ad for a women's personal product, 1.00

00:18:25.040 not razors, but, I don't know, maybe some feminine hygiene products of some sort,

00:18:28.320 that said,

00:18:29.260 Hey, girls, we need to do better. 1.00

00:18:31.300 No more false accusations of rape,

00:18:33.900 which are a thing, unfortunately, especially on campuses these days.

00:18:36.680 Women, we need to do better. 1.00

00:18:38.460 No more, oh, I don't know,

00:18:39.660 banning your ex-husband from getting visitation rights with his kids after your divorce.

00:18:45.020 I don't know.

00:18:45.600 No more fake paternity schemes.

00:18:47.080 I don't know, whatever.

00:18:47.840 I don't know what the analogies are to the slanders against men put out by Gillette

00:18:51.880 to the men of the world.

00:18:53.180 As if all men are guilty of all of it. 0.61

00:18:55.380 I don't know what the female equivalents would be. 0.99

00:18:58.040 There are things in the battle of the sexes that some women do do. 1.00

00:19:02.520 It would just be weird for a feminine products company that blamed all women as what?

00:19:09.220 I don't know. 0.83

00:19:10.060 Being promiscuous. 0.99

00:19:11.000 Stop being promiscuous women. 1.00

00:19:12.180 Stop being unfaithful. 0.99

00:19:13.080 I mean, whatever.

00:19:14.000 Who on earth would try to sell a product this way?

00:19:16.100 But, of course, products are not really for sale here.

00:19:20.020 Hollywood feminism is for sale. 1.00

00:19:21.560 Harvey Weinstein would have loved that ad.

00:19:23.720 He would have produced it.

00:19:25.180 I want to show you something for real from the Toronto story yesterday.

00:19:29.160 I know you think this is unbelievable, but believe it, it is from their advice column.

00:19:34.740 Let me read it to you.

00:19:35.840 I'm married to a woman whom I love and adore.

00:19:41.620 The thing is, she sees other men for sex and is open about it. 0.83

00:19:46.240 She doesn't have sex with me and says I'm too small. 0.97

00:19:49.660 Now she wants to have a baby, but it won't be mine. 0.98

00:19:52.720 What do I do?

00:19:54.680 Ask Ellie.

00:19:55.460 Yeah, that's the new Gillette.

00:20:00.340 That's that uber guy. 0.60

00:20:02.980 The new Gillette is about unmanliness, about being, in that case, cuckolded.

00:20:07.640 I wonder which man involved in that Toronto Star story uses Gillette.

00:20:11.620 I'm guessing it's the husband who uses Gillette and not her boyfriends.

00:20:15.880 Because he's renounced traditional ideas of masculinity, just like Gillette has asked him to.

00:20:21.800 Because after countless generations, centuries, millennia, Gillette has found a better way to be a man.

00:20:28.360 And lucky for us, this better way came from, of all people, a woman named Kim Garrick.

00:20:33.440 She should win the Nobel Prize for something.

00:20:36.320 You know, Kim Garrick made a long ad for a woman's personal product for the brand Libress. 1.00

00:20:42.920 Now, I don't know anything about Libress because I'm a guy.

00:20:45.920 But I want to show you 35 seconds of this ad.

00:20:48.220 It gets heavy duty after 35 seconds.

00:20:50.840 So I'm going to stop it there.

00:20:52.160 I'm not going to say this is an R-rated ad.

00:20:54.540 It's more artistic than pornographic. 0.98

00:20:57.800 But turn away now if you don't want to see some lady bits. 1.00

00:21:01.380 But all the man-hating, emasculating, disavowing in the Gillette ad about razors. 0.58

00:21:06.700 Imagine for a moment what the absolute 180-degree opposite of such hatred for men would be if it was deployed on a female hygiene product.

00:21:18.000 Here's the first ad of her tampon ad.

00:21:20.180 Same director.

00:21:21.740 Viewer discretion advised.

00:21:22.880 Again, this is not porn.

00:21:24.640 It's artistic sexuality. 0.88

00:21:26.800 Take a look.

00:21:27.220 We've come a long, long way together

00:21:34.200 Through the hard times and the good

00:21:39.540 I have to celebrate you, baby

00:21:44.880 I have to praise you like I should

00:21:50.460 You're so rare

00:21:52.480 So fine

00:21:55.060 I'm so glad you're mine

00:22:00.300 You're so rare

00:22:01.720 So rare

00:22:02.640 So fine

00:22:04.200 So fine

00:22:05.480 It goes on.

00:22:08.080 That's a real ad.

00:22:09.880 Yeah, like I say, that's the woman who made the Gillette ad. 1.00

00:22:13.400 Do you think they picked the right gal? 1.00

00:22:15.820 You know what?

00:22:16.300 I don't really care about what razor I use.

00:22:18.760 I swear.

00:22:19.280 I know I couldn't tell the difference between brands

00:22:22.260 They all overcharge

00:22:23.580 But after watching that Gillette ad three times

00:22:26.940 And learning more about the woman who directed it

00:22:29.120 And reading that awful propaganda website by Gillette

00:22:32.140 And their pledge to take a million dollars from you, of course

00:22:35.300 From your razor purchases

00:22:37.320 To re-engineer what it means to be a man

00:22:39.100 I just don't want to be a part of that

00:22:42.080 I didn't sign up for that

00:22:43.700 I didn't realize I was in that

00:22:45.460 But as a Gillette customer, I am

00:22:47.700 I have not thought about my razors in 30 years

00:22:52.080 But now I'm forced to think about it

00:22:54.420 And I hate my razor now

00:22:57.460 Because it's all about that super weirdness

00:23:01.000 Now I'm not going to throw out my razors

00:23:02.840 They're too expensive

00:23:03.560 I will use up the blades that I have

00:23:05.380 And then I just will not buy the same brand

00:23:07.740 I'm not going to buy Gillette anymore

00:23:09.660 Because it's just too bloody weird

00:23:11.120 By the way, I checked out Schick

00:23:13.180 Which was the only other consumer brand I knew

00:23:16.420 And they are just as bad

00:23:18.100 They're just less artistic about it

00:23:20.820 Here's an announcement two months ago

00:23:23.680 That Schick was doing a web series 1.00

00:23:27.000 Let me quote there

00:23:27.760 That hopes to challenge toxic masculinity

00:23:30.580 They really had

00:23:31.900 They deleted it

00:23:33.680 I should tell you

00:23:34.120 In the last 24 hours

00:23:34.920 That this really gross Twitter video

00:23:36.660 That actually attacked masculine phrases 0.92

00:23:38.880 Like man up

00:23:40.020 Or be a man

00:23:40.740 I was going to show you that video here now

00:23:42.400 Just to prove they're just as bad as Gillette

00:23:44.220 I didn't think they would delete it

00:23:46.320 But they quickly deleted that ad

00:23:48.280 In the last 24 hours

00:23:49.520 Pretending they never did it

00:23:50.660 Because they see how bad it's getting for Gillette

00:23:52.580 And by the way

00:23:53.360 The Dollar Shave Club

00:23:54.740 And Harry's Razors

00:23:56.860 They're positioning themselves

00:23:59.040 As no name cheaper alternatives

00:24:00.460 Of course

00:24:00.820 They're owned by corporate giants

00:24:02.540 They're just the pretend cheap brand

00:24:04.180 They've come up against masculinity too

00:24:06.600 But I note that

00:24:07.820 Every single one of these companies

00:24:09.380 Harry's, Dollar Shave

00:24:10.560 And Schick

00:24:11.500 Have all deleted

00:24:12.560 Their anti-male videos

00:24:14.520 In the last 24 hours

00:24:16.280 They deleted their tweets

00:24:17.540 They deleted their press releases

00:24:19.040 All in the last 48 hours

00:24:20.140 So they're all in it

00:24:23.660 How did that even happen?

00:24:25.780 So what am I going to do?

00:24:26.600 Not shave?

00:24:28.160 No, I'm going to shave

00:24:29.280 I just 0.99

00:24:29.760 I despise all of them

00:24:31.440 Gillette, Schick

00:24:33.340 The no-name brands

00:24:34.220 Because they've all been colonized

00:24:36.340 By the feminists of Hollywood

00:24:38.620 The female feminists like Kim Gehrig 0.91

00:24:40.240 And the male feminists like Harvey Weinstein 1.00

00:24:41.940 Of Hollywood

00:24:43.020 The ad agencies

00:24:43.840 I bet they had Me Too moments on the set

00:24:45.860 Of course they did

00:24:46.480 They all share the same anti-male bigotry

00:24:49.500 It's a weird ideology

00:24:50.500 All four razor companies agree

00:24:52.780 But I suppose the fact

00:24:54.040 That the last three companies I mentioned

00:24:56.060 Schick dollar shaven Harry's 0.52

00:24:57.240 Have tried to cover their tracks

00:24:58.960 Tried to deceive their customers

00:25:01.080 Tried to delete their smears

00:25:02.340 But Gillette is still plowing ahead

00:25:04.460 With theirs

00:25:04.860 Well maybe I should still move away

00:25:07.980 From Gillette to one of the others

00:25:09.000 Because at least they're

00:25:09.800 They're renouncing their cowardice

00:25:12.440 No more Gillette for me

00:25:13.720 I just I cannot give those people

00:25:15.520 My money

00:25:16.220 I'm not saying boycott Gillette

00:25:17.380 I'm just saying there's no bloody way

00:25:18.580 I'm going to give them my money

00:25:19.340 I really don't care what I shave with

00:25:21.780 As long as it works

00:25:22.420 I just don't want to give a dime

00:25:23.860 Of my money to people who hate me

00:25:26.020 Simply because of my sex

00:25:28.040 I mean would you

00:25:28.740 They're calling me names

00:25:29.980 I haven't done any of those things

00:25:31.460 Stay with us

00:25:33.080 We'll talk to a guy

00:25:33.840 Who's got some thoughts on this

00:25:35.280 Michael Knowles

00:25:35.900 He's up next

00:25:36.580 On The Rebel

00:25:37.600 Well Gillette is a global brand

00:25:53.320 And they were the subject

00:25:54.360 Of global mockery

00:25:56.020 And one of my favorite

00:25:57.860 Online memes

00:25:59.040 Was this one

00:26:00.280 By Michael Knowles

00:26:01.460 Of The Daily Wire

00:26:02.300 He tells me that it was

00:26:04.160 The idea before it came from his wife

00:26:06.960 There's a picture of him on the left

00:26:08.700 A man's man 0.99

00:26:10.300 Drinking

00:26:11.040 I don't know what that is

00:26:12.060 Looks like hard liquor to me

00:26:13.160 Shaving while smoking a cigar

00:26:16.540 As men are wont to do 1.00

00:26:17.880 But when he uses Gillette

00:26:19.680 Well ladies 0.89

00:26:20.520 At the right is your social justice warrior

00:26:22.880 He's not drinking whiskey or smoking

00:26:25.500 He's got a cup of tea

00:26:27.040 And he's wearing

00:26:28.120 I think that's a pajama outfit

00:26:30.700 Done right up to the neck

00:26:32.160 And spectacles

00:26:33.660 He is the modern man

00:26:35.360 And joining us now

00:26:35.960 Is that modern man

00:26:36.880 Michael Knowles

00:26:37.920 Who is the host

00:26:38.920 Of The Michael Knowles Show

00:26:40.000 On The Daily Wire

00:26:40.900 Every Monday to Thursday

00:26:42.340 On The Daily Wire

00:26:43.160 Michael great to have you back

00:26:44.160 On the show

00:26:44.960 That's a great picture

00:26:45.920 Thanks for having me back

00:26:47.020 Which one of those

00:26:48.240 Is closer to the real

00:26:49.720 Michael Knowles

00:26:51.180 The scary thing is

00:26:54.440 I had all of those costume pieces

00:26:56.980 In my bedroom

00:26:57.840 When we were shooting it in the morning

00:26:59.540 I think I generally lean

00:27:01.520 Toward the stogies

00:27:02.940 And the scotch

00:27:03.780 And you know

00:27:04.520 Sort of keeping myself

00:27:05.680 Unkempt on the weekend

00:27:06.660 But I gotta tell you

00:27:08.180 Every once in a while

00:27:09.480 A nice little sip of tea

00:27:10.660 In a lemon cup

00:27:11.640 Is just really hits the spot

00:27:13.780 Well you know what

00:27:15.020 I think

00:27:15.640 I think a masculine man 0.73

00:27:17.420 Can drink whatever

00:27:18.560 He likes

00:27:19.300 And I mean

00:27:19.800 I don't think

00:27:20.300 Drinking tea necessarily

00:27:21.200 Makes you emasculated

00:27:22.760 But

00:27:23.320 Boy

00:27:25.280 I mean

00:27:25.720 You go through

00:27:26.260 Frame by frame

00:27:27.600 Of the video

00:27:28.520 And it's not a lot

00:27:30.020 Of joking

00:27:30.540 Like they are

00:27:31.260 Deadly serious

00:27:32.320 They

00:27:33.200 What gets me the most

00:27:34.680 About them

00:27:34.980 I'd love your thoughts

00:27:35.720 On this

00:27:36.080 Is that they

00:27:36.980 They conflate

00:27:37.940 You know

00:27:39.080 Boys wrestling

00:27:40.080 At a backyard barbecue

00:27:41.340 Which can be

00:27:42.060 Rough housing

00:27:42.880 But it's not

00:27:44.020 Any sort of

00:27:45.000 You know

00:27:46.060 Crime

00:27:46.880 Or

00:27:47.100 I don't even

00:27:47.820 Think I would

00:27:48.340 Call it violence

00:27:49.020 They conflate that

00:27:50.420 With Harvey Weinstein

00:27:52.380 Style

00:27:52.880 Me too

00:27:53.620 Rapes

00:27:54.720 They conflate

00:27:55.800 That with

00:27:56.560 You know

00:27:58.860 Workplace

00:28:01.060 Sexual harassment

00:28:02.260 With a pack

00:28:03.260 Of teenagers

00:28:03.960 Chasing someone

00:28:04.800 Down the street

00:28:05.400 They just

00:28:06.580 Swallow all that

00:28:07.620 Up with

00:28:08.080 That's what

00:28:08.920 Being a man

00:28:09.520 Is about

00:28:10.020 That's what

00:28:10.540 Bugs me the most

00:28:11.260 About this

00:28:11.800 Of course

00:28:12.800 I can't wait

00:28:13.440 To see all

00:28:13.860 Of the commercials

00:28:14.500 About toxic

00:28:15.400 Femininity 0.93

00:28:16.260 From secret

00:28:18.020 Deodorant

00:28:18.720 Or something

00:28:19.180 I don't know

00:28:19.580 I want to see

00:28:20.000 All that

00:28:20.300 You don't hear

00:28:21.060 About toxic

00:28:21.760 Femininity 0.93

00:28:22.440 Very much

00:28:22.880 And for the

00:28:23.420 People who

00:28:23.780 Are defending 0.98

00:28:24.300 This ridiculous 0.99

00:28:25.180 Ad 0.96

00:28:25.760 It shows

00:28:27.000 The goodwill

00:28:27.700 Of conservatives

00:28:28.360 Because they say

00:28:29.000 Well you know

00:28:29.620 The ad is saying

00:28:30.280 We shouldn't be

00:28:30.760 Bullies 0.95

00:28:31.260 And we shouldn't

00:28:32.040 Be mean

00:28:32.560 And abusive

00:28:33.800 And oh

00:28:34.260 Yeah right

00:28:34.880 What it's actually

00:28:36.440 Saying is that

00:28:37.640 Masculinity is toxic

00:28:39.360 This is on the heels

00:28:40.400 Of the American

00:28:41.000 Psychological Association

00:28:42.080 Saying that

00:28:43.020 Traditional masculinity 0.79

00:28:44.300 You know as opposed

00:28:45.580 To that newfangled

00:28:46.480 Masculinity

00:28:47.140 In the onesie pajamas

00:28:48.340 With the teacup

00:28:49.080 Is harmful to people

00:28:50.840 And you don't see it

00:28:52.200 On the other side

00:28:52.840 If I made a

00:28:54.600 Commercial about how

00:28:56.160 Women need to do better 1.00

00:28:57.260 Women have been so bad 1.00

00:28:58.760 For so long 0.99

00:28:59.540 And they need to do better

00:29:00.640 I would be run

00:29:01.240 Out of town

00:29:01.720 On a rail

00:29:02.360 And the other side

00:29:03.780 Of this

00:29:04.140 Is obviously

00:29:05.760 As you make

00:29:06.400 A great point

00:29:07.060 There is a big

00:29:07.920 Distinction here

00:29:08.680 Between Harvey Weinstein

00:29:10.600 You know

00:29:11.800 Forcing himself

00:29:12.720 On women 1.00

00:29:13.340 And letching

00:29:14.300 For decades

00:29:15.080 And ruining

00:29:15.860 People's careers

00:29:16.500 Because they won't

00:29:16.960 Sleep with him

00:29:17.500 And boys

00:29:18.740 Wrestling with each other

00:29:19.880 Little boys

00:29:20.640 Like to roughhouse

00:29:21.400 Every little boy

00:29:22.540 For all of human history

00:29:23.540 Has liked to roughhouse

00:29:24.880 And what this agenda

00:29:26.540 Is doing

00:29:27.240 This left wing

00:29:28.280 Commercial

00:29:29.520 Is it's trying

00:29:31.160 To purport

00:29:31.720 To be compassionate

00:29:32.600 There's nothing

00:29:33.420 Compassionate about this

00:29:34.440 We now have

00:29:35.260 A generation of people

00:29:36.380 The millennial generation

00:29:37.760 My own generation

00:29:38.660 Which was raised

00:29:39.580 In the age

00:29:40.200 Of the self esteem movement

00:29:41.840 And of anti-bullying

00:29:44.380 All the time

00:29:45.140 No bullying

00:29:45.780 And helicopter parents

00:29:47.720 And being sheltered

00:29:48.560 From everything

00:29:49.280 Both experientially

00:29:50.680 And academically

00:29:51.480 And what has happened

00:29:52.520 We have the most

00:29:53.340 Miserable generation 1.00

00:29:54.360 In modern history 0.95

00:29:55.300 Millennials

00:29:56.140 Are much more anxious

00:29:57.880 Much more stressed

00:29:58.820 Much more clinically depressed

00:30:00.800 Much more likely

00:30:01.880 To be hooked

00:30:02.340 On depression drugs

00:30:03.680 Much more likely

00:30:04.560 To attempt suicide

00:30:05.760 Than other generations

00:30:07.040 There was a study

00:30:08.280 That came out of ASU

00:30:09.500 It showed that

00:30:10.540 A quarter of

00:30:11.540 American college students

00:30:13.180 Are suffering PTSD

00:30:14.600 Because a Republican

00:30:15.940 Won the 2016 election

00:30:17.280 If we raise a generation 0.98

00:30:19.000 As coddled little buttercups

00:30:20.620 They're going to

00:30:21.220 Encounter reality

00:30:22.160 And they're going to crack

00:30:23.240 They're going to be

00:30:23.680 Too fragile

00:30:24.340 To withstand it

00:30:25.380 There's nothing

00:30:25.920 Compassionate about it

00:30:27.020 The only thing

00:30:28.200 That we can get

00:30:28.920 Out of this Gillette ad

00:30:30.100 That I think

00:30:31.220 Is a good thing 0.54

00:30:31.800 Is we can laugh

00:30:32.680 At the absurd leftism

00:30:34.100 Of corporate America

00:30:34.960 Yeah

00:30:35.380 You know

00:30:35.920 It's important

00:30:36.480 Not to let the

00:30:37.140 Left get away

00:30:38.040 With saying

00:30:38.860 Harvey Weinstein

00:30:40.340 Was toxic masculinity

00:30:41.900 Because Harvey Weinstein

00:30:43.560 Calls himself

00:30:45.240 A feminist

00:30:45.700 To this day

00:30:46.240 In fact

00:30:46.580 His first gambit

00:30:48.260 When he was caught

00:30:49.120 Was to say

00:30:49.780 Oh I'm going to

00:30:51.040 Rededicate myself

00:30:52.020 To my mother's memory

00:30:53.220 And I'm going to

00:30:54.000 Put a lot of money

00:30:54.640 Into anti-violence

00:30:55.880 And I'm a feminist 1.00

00:30:56.340 Like he said

00:30:59.300 He was a feminist

00:31:00.400 Bill Clinton said

00:31:01.280 He was a feminist

00:31:01.920 Teddy Kennedy said

00:31:03.540 He was a feminist

00:31:04.160 They were all using

00:31:05.480 Male feminism 0.68

00:31:06.400 As a preemptive

00:31:08.560 Excuse or

00:31:10.140 A confuser

00:31:11.560 For their private

00:31:13.380 Conduct

00:31:16.140 Which was

00:31:16.960 This is

00:31:17.320 And I would put it

00:31:19.400 To you

00:31:19.480 And even Terry Cruz

00:31:20.600 Who was the black 0.99

00:31:21.640 Actor there

00:31:22.260 Who said

00:31:23.000 Men have to tell 1.00

00:31:23.880 Men to do

00:31:24.220 He was groped

00:31:25.400 By a Hollywood agent

00:31:26.980 A male 0.85

00:31:28.040 So this is a

00:31:29.220 Hollywood feminism

00:31:30.560 Problem

00:31:31.300 Not a real

00:31:32.920 Working-collar

00:31:34.460 Blue-collar

00:31:35.260 Guy problem 0.99

00:31:36.300 That's a feminist 1.00

00:31:37.220 Problem

00:31:37.720 What Gillette

00:31:39.400 And what

00:31:40.380 The APA

00:31:41.520 Are now saying

00:31:42.220 Is that masculinity

00:31:43.080 Is toxic

00:31:44.200 That manliness

00:31:45.200 Is a vice

00:31:46.540 And we need to

00:31:47.240 Root it out

00:31:47.900 But of course

00:31:49.060 Manliness

00:31:49.660 Is a virtue

00:31:50.640 Manliness

00:31:51.360 Is such a virtue

00:31:52.300 That the word

00:31:53.360 Virtue

00:31:53.860 Actually comes

00:31:54.720 From the word

00:31:55.360 For manliness

00:31:56.300 It comes from

00:31:56.800 The latin word

00:31:57.380 Vir

00:31:57.760 Which means man

00:31:58.940 These are good

00:32:00.220 Virtues

00:32:00.660 Now

00:32:00.900 All the virtues

00:32:02.000 Can be perverted

00:32:02.840 Into vices

00:32:03.580 But let me tell

00:32:04.760 You something

00:32:05.260 When the enemies

00:32:07.140 Are storming the beaches

00:32:08.520 You'd better hope

00:32:09.580 That you've got

00:32:10.060 Manly men

00:32:10.760 In your country

00:32:11.340 To protect you

00:32:12.440 When people

00:32:13.820 Are being victimized

00:32:14.900 Women especially 0.98

00:32:15.660 Are being victimized

00:32:16.540 You'd better hope

00:32:17.380 There are manly

00:32:18.100 Courageous men

00:32:18.800 To protect you

00:32:19.460 I always joke

00:32:20.380 About those male

00:32:21.080 Feminists 0.58

00:32:21.660 That they're the 1.00

00:32:22.300 Creepiest people

00:32:23.360 On the face of the earth

00:32:24.480 And how they always

00:32:26.180 They use these

00:32:26.980 Ideologies

00:32:27.680 Of feminism

00:32:28.800 And leftism

00:32:30.220 To pursue rampant

00:32:32.820 Self-interest

00:32:33.400 They say

00:32:33.780 Oh honey

00:32:34.180 I'm a feminist 0.92

00:32:35.040 We don't need

00:32:35.560 All that patriarchy

00:32:36.460 Of going out on dates

00:32:37.860 Or getting married

00:32:38.620 Let's just go back

00:32:39.720 And Netflix

00:32:40.140 Flicks and chill baby

00:32:41.180 I'm really progressive

00:32:42.420 It's outrageous

00:32:43.400 And this is another aspect

00:32:44.800 By the way

00:32:45.220 Of this commercial

00:32:45.880 For those defending it

00:32:47.480 Among the conservatives

00:32:48.380 It is just pure leftism

00:32:50.720 Even in the racism

00:32:51.720 Of the commercial

00:32:52.600 In the commercial

00:32:53.640 The first part of it

00:32:55.220 With one exception

00:32:56.760 All of the bad guys

00:32:58.400 Who are bullying

00:32:59.040 And doing all those things

00:33:00.100 All of them

00:33:00.960 Maybe 50, 60 guys

00:33:02.480 Are white guys

00:33:03.580 And in the second part

00:33:06.300 When it's all the good men

00:33:07.500 Being good guys

00:33:08.500 It's virtually all

00:33:10.340 Non-white men 1.00

00:33:11.800 Going up and stopping 0.96

00:33:13.420 White men from doing 0.99

00:33:14.220 Bad things 0.64

00:33:14.900 That is a racist trope

00:33:17.840 That shows you

00:33:18.840 That this isn't just

00:33:19.660 About stopping bullying

00:33:20.820 This is about pushing

00:33:22.080 A leftist agenda

00:33:23.700 With all of the ideologies

00:33:25.300 That come along with that

00:33:26.380 Yeah

00:33:26.640 I watched a bunch of ads

00:33:29.240 Produced by this same

00:33:30.900 Female director

00:33:31.840 And they're all

00:33:33.240 On this same tear

00:33:35.460 You know what

00:33:36.700 I was so frustrated

00:33:37.560 And I have not given

00:33:38.660 A thought

00:33:39.260 To what razor

00:33:40.400 I buy in decades

00:33:42.380 But I just do not

00:33:44.680 Want to give even

00:33:45.500 One dollar

00:33:46.240 To these guys

00:33:47.140 So it's not like

00:33:47.780 I want to call

00:33:48.220 For a boycott

00:33:48.960 It's not like

00:33:49.440 I'm boycott Gillette

00:33:50.760 It's just I personally

00:33:51.760 Don't want to give

00:33:53.300 Any money to a bunch 0.89

00:33:54.260 Of weirdo creeps 0.95

00:33:55.380 Like that

00:33:55.780 Trouble is

00:33:56.620 You better not

00:33:57.140 Call for a boycott

00:33:58.040 Because that would be

00:33:58.760 Toxic masculinity 0.68

00:33:59.780 You have to call

00:34:00.280 For a boycott

00:34:01.020 Of Gillette

00:34:01.880 Here's the thing

00:34:03.080 Schick

00:34:04.080 Who I think

00:34:04.860 Is the big competitor

00:34:05.840 They had a whole bunch

00:34:07.880 Of smaller ads

00:34:08.820 That just didn't go viral

00:34:10.200 Now they have deleted

00:34:11.700 Them all in the last

00:34:12.600 48 hours

00:34:13.380 I literally saw

00:34:14.640 An ad that was

00:34:15.400 Just as bad as this

00:34:16.340 It was going through

00:34:17.160 All the masculine 0.99

00:34:18.400 Phrases we have

00:34:19.440 Like man up

00:34:20.780 Be a man

00:34:22.120 Put in a man 1.00

00:34:23.200 Size

00:34:23.600 Like it just

00:34:24.740 Any common parlance

00:34:26.020 Where the word man

00:34:27.320 Was a positive

00:34:28.760 They had this short video

00:34:30.960 And I noted that

00:34:32.460 I said oh I'm going

00:34:32.940 To mention that today

00:34:33.740 In the last 24 hours

00:34:35.500 Schick has deleted

00:34:36.780 All traces of that

00:34:38.880 And so has Harry's

00:34:41.060 And Dollar Shave

00:34:42.700 But I have gone online

00:34:44.280 And I see that

00:34:45.540 All three of those

00:34:47.660 Competitors

00:34:48.140 Schick, Harry's

00:34:49.020 And Dollar Shave

00:34:49.600 Have the identical

00:34:51.280 Messaging to Gillette

00:34:53.320 They just didn't

00:34:54.500 Have theirs go viral

00:34:55.420 And they're deleting

00:34:56.180 A lot of theirs

00:34:56.880 Now they're

00:34:58.000 Since saying oh

00:34:58.920 Come to us

00:34:59.520 Instead of Gillette

00:35:00.180 They're sort of

00:35:00.840 Pretending they never

00:35:01.660 Bought into it

00:35:03.060 But can you explain

00:35:03.980 For me Michael

00:35:04.600 How is it that

00:35:06.640 Four companies

00:35:07.680 Who are in the

00:35:09.120 Sell sharp metal

00:35:10.420 To men business

00:35:11.420 How did all four

00:35:13.000 Of them get into

00:35:14.600 The pink haired 0.67

00:35:15.480 Social justice warrior

00:35:16.640 Feminist business 0.88

00:35:17.660 All at the same time 0.89

00:35:18.900 How the hell

00:35:19.400 Did that even happen

00:35:20.260 Well this is where

00:35:22.060 You're right

00:35:22.780 That Gillette

00:35:23.720 Doesn't deserve

00:35:24.380 All of the blame

00:35:25.380 What they are seeing

00:35:26.400 Especially Schick 0.89

00:35:27.980 And Gillette

00:35:28.540 They've seen their

00:35:29.200 Market share decline

00:35:30.100 In recent years

00:35:30.760 Because of the

00:35:31.480 Mail order companies

00:35:32.460 Like Harry's

00:35:33.300 And like Dollar

00:35:33.840 Shave Club

00:35:34.320 And so what

00:35:35.260 They're seeing

00:35:35.780 Is that they

00:35:36.920 Need some new

00:35:37.860 Marketing campaign

00:35:38.920 And they look

00:35:39.860 Around at

00:35:40.260 Corporate America

00:35:40.980 And the old

00:35:41.780 Expression was

00:35:42.640 Get woke

00:35:43.380 Go broke

00:35:44.200 That when you

00:35:44.840 Embraced politics

00:35:45.920 It would hurt you

00:35:46.720 Michael Jordan

00:35:47.700 They said why

00:35:48.160 Don't you talk

00:35:48.600 About politics

00:35:49.180 He said because

00:35:49.760 Republicans buy 0.61

00:35:50.500 Sneakers too

00:35:51.280 And this has

00:35:52.480 Changed in recent

00:35:53.220 Years

00:35:53.440 It's changed because

00:35:54.460 We on the right

00:35:55.840 Tend to see that

00:35:56.800 Politics is downstream

00:35:57.700 Of culture

00:35:58.300 Culture is downstream

00:35:59.360 Of religion 0.86

00:36:00.040 What the left

00:36:00.840 Has done is make

00:36:01.480 An idol out of

00:36:02.200 Politics

00:36:02.620 So it's turned

00:36:03.420 Their politics

00:36:04.000 Into their religion 0.98

00:36:04.840 And into their

00:36:05.640 Penance and their

00:36:06.380 Sacraments

00:36:07.020 And all of their

00:36:08.300 Virtue they put

00:36:09.040 Into politics

00:36:09.820 Corporate America

00:36:11.460 I think there's a 0.99

00:36:12.760 Ridiculous idea 0.96

00:36:14.160 That corporate America 0.96

00:36:15.520 Is right wing

00:36:16.400 It's all those

00:36:17.020 Big fat cats

00:36:17.960 No way

00:36:18.760 Corporate America

00:36:19.460 Is very left wing

00:36:20.700 And it follows

00:36:21.680 The popular culture

00:36:22.540 Because they just

00:36:23.020 Want to make a buck

00:36:23.860 In an amoral way

00:36:25.800 Whether they do it

00:36:26.760 By embracing politics

00:36:27.960 Or by disavowing politics

00:36:30.000 And because the left

00:36:31.580 Has been so successful

00:36:32.680 At pushing their agenda

00:36:34.320 Through the culture

00:36:35.140 Corporate America

00:36:36.340 Has followed suit

00:36:37.340 And they are

00:36:38.100 Embracing these things

00:36:39.140 I would have said

00:36:40.440 That get woke

00:36:41.020 Go broke

00:36:41.480 Remains true 0.99

00:36:42.100 Until Nike

00:36:42.840 Embraced

00:36:43.520 Colin Kaepernick

00:36:44.880 Embraced a protest

00:36:46.120 Of the American flag

00:36:47.140 Itself

00:36:47.560 As its spokesman

00:36:49.100 And it's done

00:36:50.360 Very well

00:36:50.900 It has made money

00:36:51.920 On that gambit

00:36:53.120 So now other companies

00:36:54.720 Are saying

00:36:55.080 I guess we've got

00:36:55.700 To embrace leftism

00:36:56.680 There seems to have

00:36:57.560 Been a backlash here

00:36:58.480 Against Gillette

00:36:59.540 We'll see however

00:37:01.180 What this actually

00:37:02.380 Does to their bottom line

00:37:03.360 Once the smoke clears

00:37:04.420 Perhaps this is the way

00:37:05.820 Of the future

00:37:06.320 And it's why

00:37:07.140 I think conservatives

00:37:08.780 Have to be much more careful

00:37:10.260 We always give money

00:37:11.840 To politicians

00:37:12.500 We always focus on

00:37:13.520 Free markets

00:37:14.440 Deregulations

00:37:15.320 That's all great

00:37:16.400 But if you lose the culture

00:37:17.380 None of that matters

00:37:18.320 Because the culture

00:37:19.360 Is going to decide

00:37:20.520 How your politics

00:37:21.520 And your markets

00:37:22.260 And your companies look

00:37:23.360 And right now

00:37:24.540 The left is winning

00:37:25.360 That game

00:37:25.860 Yeah you're so right

00:37:26.780 Just a quick point

00:37:27.500 When I was working

00:37:28.720 For Ethical Oil

00:37:29.580 As a little NGO

00:37:31.040 I was shocked

00:37:31.920 To find how many

00:37:33.440 Vice presidents

00:37:34.120 Of major oil companies

00:37:35.400 In Calgary

00:37:36.000 Had absolutely bought

00:37:38.200 Into the theory

00:37:38.900 Of man-made global warming

00:37:39.960 And I thought

00:37:40.700 You're kidding me right

00:37:41.540 This is just some

00:37:42.300 Double talk for PR

00:37:43.340 No

00:37:44.120 I mean in the

00:37:45.020 Vice president

00:37:46.020 And the C-suite offices

00:37:47.780 Of all the oil companies

00:37:48.920 They were absolute

00:37:50.140 True believers

00:37:50.780 Or so they said

00:37:51.500 Let me throw at you

00:37:52.340 One last theory

00:37:53.040 And then I'll let you go

00:37:53.680 You're very generous

00:37:54.840 With your time Michael

00:37:55.680 I appreciate you joining us

00:37:56.660 I have two possible explanations

00:37:59.960 And I'd like your thoughts on this

00:38:01.800 One is

00:38:02.720 That like a lot of journalists

00:38:05.200 They're not actually writing

00:38:07.100 For

00:38:08.040 When journalists

00:38:09.420 Write their favorite stories

00:38:11.100 It's for their peers

00:38:12.160 And their competitors

00:38:13.060 And for the club

00:38:14.200 They're writing for other journalists

00:38:15.480 Look what I did

00:38:16.500 Look what I did

00:38:17.140 They're not writing

00:38:17.720 For what their readers want

00:38:18.560 So maybe this filmmaker

00:38:20.920 They call it a short film

00:38:22.240 Maybe this director

00:38:23.540 And this ad agency

00:38:24.920 Was just trying to show off

00:38:26.540 For other ad agencies

00:38:27.840 How cool they were

00:38:29.240 And how hip they were

00:38:30.040 That's theory number one

00:38:31.520 Theory number two is

00:38:32.720 I mean I have to say

00:38:34.920 That you know

00:38:36.060 My wife goes to the drugstore 0.98

00:38:37.320 A lot more than I do

00:38:38.120 I think women generally 1.00

00:38:39.100 Go and buy their beauty things

00:38:40.520 A lot more than guys do

00:38:41.640 And I think a lot of guys

00:38:42.340 Should say

00:38:42.620 Oh can you pick me up

00:38:43.620 Some razor blades

00:38:44.320 While you're there

00:38:44.940 I think

00:38:45.560 So maybe this ad

00:38:46.820 Wasn't aimed at men

00:38:47.900 But at the women 0.97

00:38:48.820 Who pick up razor blades

00:38:49.880 For the men 0.58

00:38:50.480 Because they're going

00:38:51.560 To get their makeup

00:38:52.300 Or beauty things every day

00:38:54.000 So maybe it was

00:38:54.900 Trying to woo women 1.00

00:38:56.960 I don't know if it'll work

00:38:57.780 But what do you think

00:38:58.220 About those two theories

00:38:59.340 Number one

00:38:59.780 That maybe this was

00:39:00.540 Just ad agencies

00:39:01.620 Indulging their own 0.72

00:39:03.180 Artistic adventure

00:39:05.300 Or number two

00:39:05.960 That maybe they're trying

00:39:06.620 To get women buyers 1.00

00:39:08.080 Of stuff for their guys

00:39:09.920 I think both of those

00:39:11.680 Ideas hold a lot of water

00:39:13.260 Especially the first one

00:39:15.220 There is a prestige factor here

00:39:18.220 There is a virtue signaling here

00:39:20.260 Both by the director

00:39:21.760 By the ad agency

00:39:22.560 And by the company

00:39:23.740 And corporate America

00:39:25.100 Is very keen

00:39:26.160 To do this sort of thing

00:39:27.900 Because people are so reactive

00:39:30.640 In their politics now

00:39:31.580 Because we're in the age

00:39:32.980 Of reality television politics

00:39:34.580 With a reality TV star

00:39:36.300 As president

00:39:36.860 You are seeing people

00:39:38.000 Constantly engaging in politics

00:39:40.440 They'll choose which

00:39:41.640 Rideshare app to use

00:39:43.200 Based on how they reacted

00:39:44.960 To some Trump policy

00:39:46.620 A year ago

00:39:47.760 And so I do think

00:39:49.480 There is a little virtue signaling

00:39:50.740 I think corporations

00:39:51.800 Are often inefficient

00:39:53.200 And they have a lot more

00:39:54.600 Going on

00:39:55.260 Than just what is

00:39:57.400 Necessarily best

00:39:58.420 For their business

00:39:59.160 They want to make money

00:40:00.600 They want to increase

00:40:01.620 Profit to shareholders

00:40:03.140 Absolutely

00:40:03.840 But their theories

00:40:05.480 On how they do that

00:40:06.360 Tend to be locked

00:40:07.460 In a bubble

00:40:07.980 With other people

00:40:08.920 In the C-suite

00:40:09.760 As you say

00:40:10.400 Who read the elite

00:40:12.520 Coastal newspapers

00:40:13.660 Who go to the same

00:40:14.800 Cocktail parties

00:40:15.560 There's a lot of that

00:40:16.620 And television has always

00:40:18.020 Been for women 1.00

00:40:18.680 Women are the people 0.99

00:40:20.220 Who watch sitcoms

00:40:21.540 Women are the people 0.99

00:40:22.200 Who watch network television

00:40:23.220 Women are the people 0.99

00:40:24.160 Who are watching

00:40:24.880 These advertisements

00:40:26.320 And doing all of the shopping

00:40:27.740 All of that is true

00:40:29.540 All of that underscores

00:40:31.520 Just how much

00:40:33.320 Conservatives have to

00:40:34.760 Come back

00:40:35.380 Because as a gender divide

00:40:36.920 Continues to grow

00:40:38.120 In politics

00:40:38.860 Especially among

00:40:39.980 Single women 1.00

00:40:40.740 Compared to men 0.86

00:40:41.720 And married women 0.98

00:40:42.600 As the culture

00:40:44.220 Becomes more polarized

00:40:45.940 And more politicized

00:40:47.400 You're going to see

00:40:48.280 That problem worsen

00:40:49.400 And for those conservatives

00:40:51.340 Who want to bury

00:40:51.900 Their head in the sand

00:40:52.620 And say

00:40:53.000 Let's just talk about taxes

00:40:54.520 Let's just talk about

00:40:55.660 Deregulation

00:40:56.500 Everything that isn't cultural 0.99

00:40:58.480 Is ultimately counting beans

00:41:00.240 Because of the strength

00:41:01.980 Of that

00:41:02.440 And it's not just

00:41:03.480 The culture of the commercial

00:41:04.400 But it's the culture

00:41:05.380 In that C-suite

00:41:06.620 And it's the culture

00:41:07.720 Of the journals

00:41:08.720 And the magazines

00:41:09.420 And the newspapers

00:41:10.140 That those corporate masters

00:41:12.020 Are reading

00:41:12.840 And it's the culture

00:41:14.680 Of the customers as well

00:41:16.080 Who demand boycotts

00:41:17.660 And girlcotts 0.98

00:41:19.200 And who are reacting

00:41:20.940 To these politics

00:41:21.760 That's the culture

00:41:22.420 That you've got to engage in

00:41:23.420 Wow, holy cow

00:41:24.700 You said a lot there

00:41:25.520 Michael Knowles

00:41:25.980 What a pleasure

00:41:26.540 To have a moment

00:41:27.480 Of your time

00:41:27.960 I want to encourage

00:41:28.640 All our viewers

00:41:29.340 To check out Michael's show

00:41:31.840 It's called

00:41:32.160 The Michael Knowles Show

00:41:32.940 It's on the Daily Wire

00:41:34.080 We have other friends

00:41:35.300 There, Andrew Klavan

00:41:36.020 And Ben Shapiro

00:41:36.980 So you'll be in good company

00:41:37.940 Make sure to check out Michael

00:41:38.920 Thanks for your time my friend

00:41:40.040 Keep up the fight

00:41:40.720 Thanks for having me

00:41:42.440 Good to be here

00:41:42.920 Alright, there you have it

00:41:44.140 Stay with us folks

00:41:44.920 More ahead after the break

00:41:46.200 Welcome back

00:41:57.400 On my monologue Monday

00:41:58.300 About Chrystia Freeland

00:41:59.080 Rushing to bring

00:41:59.960 Rahaf Al-Khanoun to Canada

00:42:01.860 While building silent

00:42:03.360 About a Canadian

00:42:03.920 On death row in China

00:42:04.740 Billy writes

00:42:05.480 Freeland is milking it

00:42:07.240 But considering how Trudeau

00:42:08.240 Is all about the photo ops

00:42:09.140 It's not the least bit surprising

00:42:10.720 Yeah, you know

00:42:12.640 I was surprised to see

00:42:13.500 Some backlash

00:42:14.540 Against Chrystia Freeland's

00:42:16.740 Gropey handsiness

00:42:17.580 With Rahaf Al-Khanoun

00:42:19.720 The most surprising

00:42:21.580 Was from the CBC

00:42:22.540 They had someone

00:42:23.500 Named Shanifa Nasser

00:42:25.180 Condemn it

00:42:27.100 And I thought

00:42:28.140 Well, I wonder

00:42:28.920 If she's running taqiyah 0.98

00:42:30.220 For the Saudis

00:42:30.940 Or something

00:42:31.280 It was really, really weird

00:42:32.600 I criticized it

00:42:35.520 Because it's liberal grossness

00:42:36.980 But why is a 0.77

00:42:38.380 Muslim journalist

00:42:39.500 Who covers Muslim 0.99

00:42:40.400 Beat for the CBC

00:42:41.560 Criticizing that

00:42:42.920 You'd think this is great

00:42:44.000 A liberated Muslim woman

00:42:46.820 Getting out from

00:42:47.900 The yoke of Sharia law 0.96

00:42:49.000 But the CBC's

00:42:50.460 Muslim reporter

00:42:52.040 Didn't like it one bit

00:42:53.320 I thought that was quirky

00:42:54.060 Don't you?

00:42:55.840 Linda writes

00:42:56.500 Ironic that the liberals

00:42:57.840 Save this woman

00:42:58.400 From Islamic extremists 0.98

00:42:59.320 Yet have no qualms

00:43:00.020 About importing immigrants

00:43:00.820 With the same ideology

00:43:01.780 As her persecutors

00:43:03.260 Yeah, yeah

00:43:04.380 You're so right

00:43:05.120 And Trudeau has no problem

00:43:06.860 Going to all the most

00:43:08.000 Radical mosques 1.00

00:43:08.820 In the country

00:43:09.820 I remember

00:43:10.580 On the Sun News Network

00:43:11.300 When we asked him

00:43:13.000 A question about

00:43:13.500 Going to one mosque 0.99

00:43:14.240 The Asuna Wahhabi mosque

00:43:17.240 In Montreal

00:43:18.120 That the Pentagon said

00:43:19.240 Was a recruiting zone

00:43:20.520 For terrorists

00:43:21.280 Like not just

00:43:22.300 Having medieval ideas

00:43:24.940 But actually violent terrorists

00:43:26.860 And Trudeau said

00:43:27.820 No, absolutely

00:43:28.540 He doesn't regret

00:43:29.140 Campaigning there

00:43:29.740 And he will continue

00:43:30.360 To do so

00:43:30.820 Of course he will

00:43:31.760 He got 1.3 million

00:43:33.300 People in Canada

00:43:36.260 Who identify as Muslim

00:43:37.300 I don't know how many

00:43:38.260 Her citizens

00:43:38.800 Are able to vote

00:43:39.520 But that's a massive block

00:43:40.880 Compared to

00:43:41.460 One quarter

00:43:42.360 Of that number

00:43:42.880 Of the Jews 1.00

00:43:43.340 Trudeau can count votes

00:43:44.720 Paul writes

00:43:46.360 The liberals

00:43:47.540 Are using Rahaf Al-Qanun

00:43:49.040 As a trophy

00:43:49.600 They could care less

00:43:50.560 About her

00:43:50.860 She's an election prop 1.00

00:43:52.060 Canadians being held

00:43:53.120 In China 0.51

00:43:53.480 Are symbolic

00:43:54.020 Of liberal failure

00:43:54.660 And weakness

00:43:55.120 So they will be ignored

00:43:56.640 Yeah, you know what

00:43:58.960 I did some digging

00:44:00.060 Into the Schellenberg guy 0.98

00:44:01.340 Who is sentenced to death

00:44:03.540 A Canadian from Abbotsford

00:44:04.700 Who is sentenced to death

00:44:05.440 In China 0.51

00:44:06.740 And I'm pretty sure 0.98

00:44:08.780 He is a drug dealer

00:44:09.460 Because he was convicted 0.75

00:44:10.240 Of drug dealing

00:44:11.000 And all sorts of offenses

00:44:11.900 Here in Canada

00:44:13.020 And then he thought

00:44:13.560 Oh, let me go to China

00:44:14.520 And do that 1.00

00:44:14.840 What a foolish guy 1.00

00:44:15.640 He should have stayed 1.00

00:44:16.200 In Canada

00:44:16.660 Where he would

00:44:17.300 Be dealt with impunity

00:44:19.100 I mean

00:44:19.520 Trudeau and the liberal courts

00:44:21.800 Have struck down

00:44:22.440 Harper's mandatory minimums

00:44:24.700 Any three strikes you're out

00:44:26.020 Type laws

00:44:26.560 Or whatever

00:44:27.020 Strictness

00:44:28.120 Harper tried to bring in

00:44:29.100 He should have stayed here

00:44:30.040 And done that

00:44:30.480 I'm not saying

00:44:32.140 He was innocent

00:44:33.120 I don't think he was

00:44:33.920 But China went back

00:44:36.220 And said

00:44:36.620 Oh, we just gave him

00:44:37.680 A custodial sentence

00:44:39.100 We're now going to

00:44:40.120 Retry him 0.99

00:44:40.780 And sentence him to death 1.00

00:44:41.820 That's clearly 0.99

00:44:43.080 Clearly

00:44:44.260 Clearly

00:44:45.020 Clearly

00:44:45.740 Not a judicial move

00:44:47.340 That really is

00:44:48.740 A murder

00:44:50.800 Of a drug dealer

00:44:53.620 I grant you that

00:44:54.400 But a murder

00:44:55.180 In return

00:44:56.440 For what Canada

00:44:57.320 Is doing

00:44:57.540 That's just on the China front

00:44:58.600 Is there a country

00:44:59.840 In the world

00:45:00.480 With whom Canada 0.84

00:45:02.320 Has better relations

00:45:03.140 Now than when

00:45:03.660 Trudeau took over

00:45:04.380 China

00:45:05.360 Disaster

00:45:06.640 India

00:45:08.120 Disaster

00:45:09.240 Cuba

00:45:09.980 You'd think

00:45:10.420 Would be better

00:45:11.040 But they're using

00:45:11.980 Sonic waves

00:45:12.800 To harm our diplomats

00:45:14.020 Russia

00:45:14.820 Christy Friedman's

00:45:16.060 Banned from going there

00:45:17.260 Donald Trump

00:45:18.820 How do you think

00:45:19.220 They get along there

00:45:19.960 Country after country

00:45:21.880 Trudeau's wrecked it

00:45:24.020 And he was supposed

00:45:25.060 To be this savvy

00:45:26.240 Millennial grown up 1.00

00:45:27.980 Or whatever

00:45:28.460 I don't know

00:45:28.880 He's been a disaster

00:45:29.840 Anyways thanks for

00:45:31.940 Holding the fort yesterday

00:45:32.820 I had to go to a funeral

00:45:33.540 But I'm back in Toronto

00:45:34.740 Obviously

00:45:35.140 At our world headquarters

00:45:36.420 And I'll be here again tomorrow

00:45:37.480 Until then

00:45:38.020 On behalf of all of us

00:45:39.180 Here at Rebel World Headquarters 0.76

00:45:40.220 To you at home

00:45:40.700 Good night

00:45:41.020 And keep fighting for freedom

00:45:54.020 Good night

00:45:55.020 Good night

00:45:56.020 Good night

00:45:57.020 Good night

Rebel News Podcast - January 17, 2019

Why I've stopped being a Gillette customer after 30 years

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