Manufacturing Joe Rogan ｜ 5⧸22⧸25
Episode Stats
Words per Minute
151.55153
Summary
A recent New York Times report revealed that the Democratic Party is marshalling its donor class in an effort to return to cultural dominance. The popular narrative after the 2024 election has been that Kamala Harris didn t lose because she s a uniquely unlikable candidate with deeply unpopular positions. No, no, no. It s because Joe Rogan had a podcast.
Transcript
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A recent New York Times report revealed that the Democratic Party is marshalling its donor class
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The popular progressive narrative after the 2024 election has been that Kamala Harris didn't lose
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because she's a uniquely unlikable candidate with deeply unpopular positions.
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No, no, no. It's because Joe Rogan had a podcast.
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The left's obsession with the role of the podcast sphere in the last election has led them to
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consider 26 different projects that would cost tens of millions of dollars to buy back the
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The problem with this strategy is that progressives can't buy the one thing they lack most, authenticity.
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When politics becomes your religion, every policy is an article of faith, and abandoning that faith
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The 2024 election was a disaster for progressives, and the common logic of democracy would normally
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dictate a correction away from leftist insanity and towards more popular policies.
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But Democrats are incapable of this correction because wokeness was not a simple set of politically
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useful positions. It became their political theology.
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Some voices suggested a return to the economic populism of Bernie Sanders, but they've been
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shouted down. The Democratic Party intends to double down on wokeness, and can only blame
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For the party leaders, the solution is to launch a Manhattan Project for left-wing social influencers.
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Progressives recognize that the right seems to dominate new media, and would like to create a
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similar network of influential personalities. Democratic media consultants endlessly discuss
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the need to create a left-wing Joe Rogan, the irony being that they already had a left-wing Joe Rogan.
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His name was Joe Rogan. Leftists recognize the power of culture, but believe the only relevant
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factors are message discipline and dollars spent, when in reality the problems are central to the
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Rogan and other popular podcasters like Tim Dillon or Theo Vaughn are by no means natural
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conservatives. These men are raunchy comedians who naturally push back against constrictive
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social norms. While movies like Footloose have installed the image of stuffy conservative
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fundamentalists, it's become clear that for decades, progressives are the ones that have been
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enforcing restrictive social dogma. The fact that men like Rogan have been pushed to the right by
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that censorious hectoring only speaks to how rabid and fundamentalist the leftist social dogma has
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oran at checkout. That's fatty15.com slash oran. In the New York Times piece, the author cited avoiding
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the hall monitor mentality as a key goal of these new social influencer projects. That's a good goal
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and demonstrates a certain level of self-awareness. It's also impossible. The entire identity of the
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left is that of the lecturing schoolmarm trying to shame rowdy boys into respectable behavior.
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The greatest joy for the average leftist is to lecture their inferiors in an exasperated yet
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demeaning tone. This has been a disastrous strategy with men, especially young men, who have fled the
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party in droves. But the progressives can't stop. The entire purpose of the left is to insult and punish
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straight white Christian males. It is what binds their coalition together. Asking them to stop is
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like asking a Christian nationalist to deny Christ as some kind of tactical consideration. They can't
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do it. It's the core of the ideology. When does fast grocery delivery through Instacart matter most?
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When your famous grainy mustard potato salad isn't so famous without the grainy mustard? When the
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exclusions and terms apply. Instacart. Groceries that over-deliver. While the podcast sphere is
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considered more authentic than mainstream media, this has nothing to do with the willingness of
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Republicans to tell the truth. Mainstream conservative media was just as stilted and disingenuous,
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which is why so many right-wingers have looked elsewhere. It's not that conservatives intentionally
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manufactured a more authentic form of mass media. It's that more authentic conversations arose
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organically in podcast spaces, and the authentic conversations tend to become right-wing. The
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right is the home of natural order, and when any conversation is allowed to acknowledge reality,
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it will seem conservative in contrast to our currently highly artificial progressive theater.
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The GOP could never manufacture the right-wing podcast sphere, though to its great shame,
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it would never even bother trying. Say what you want about the Democrats' doomed attempt to
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manufacture cultural relevance, at least they understand its significance. Conservatives only
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understand the immediate transactional investment in politics, spend money on a candidate to win an
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election, and get a bill passed. Republicans have a much harder time grasping that owning the culture
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is a far more profitable political endeavor in the long run. Elon Musk's purchase of Twitter is
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arguably the most important right-wing political victory of my lifetime, even if it didn't immediately
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result in the passage of some specific piece of legislation. This is why the podcast sphere feels so
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authentic, and why no amount of money raised by Democratic megadonors can replace it. The conservative
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media had no hand in its creation. If they did, it would have been a disaster. The comfortable and
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controlled conversation conducted by Republicans was just as limp and safe as any progressive outlet.
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They just had slightly less lecturing about pronouns, but basically the same amount of lecturing about
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racism. The podcast sphere became right-wing because it was driven by personalities outside the normal
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media. Comedians, canceled academics, and even rogue cartoonists like Scott Adams. These were not
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polished television broadcasters trying to squeeze talking points into five-minute segments between
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commercials. They were people who could no longer do their jobs due to the insanity that had invaded
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their society and genuinely wanted to discover how we got here and how to solve it. The Democrats'
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effort to buy cultural relevance will fail, but the Republicans should finally come to understand
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why their opponents are so worried about losing this critical political tool. Progressives can never
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fund the new Joe Rogan to reach young white men because they've built their entire party around
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hating young white men and blaming them for every social ill. For their part, conservatives should
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finally learn the lesson that culture matters and make deep investments in maintaining their newfound
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advantage. The GOP could have never manufactured the authentic force of the podcast sphere,
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but they could fund its cultural expansion. Authentic conversations are a good start, but Americans
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need to be inspired with art, literature, and music which embraces reality and therefore is inherently
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right-wing. The left understands that this is the way to long-term victory. It's time for the right to
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learn the same lesson and leverage their cultural momentum into cultural dominance for generations.
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