00:00:56.000The Charlie Kirk Show is proudly sponsored by Preserve Gold, the leading gold and silver experts, and the only precious metals company I recommend to my family, friends, and viewers.
00:01:36.000I think it was six to nothing at the half and 12 to nothing going into the fourth quarter.
00:01:41.000And then they even let me down in the fourth because it would at least be cool if we got the first shutout or if there had been no touchdowns the whole game.
00:01:50.000But then both teams got touchdowns and we just kind of got a normal final score.
00:02:43.000We should probably tell you what Conejo Malo, that other guy, the other halftime show, that's how we should refer to it, the other halftime show.
00:03:20.000So that's not including anybody that was watching on TBN or one of the broadcast partners on Dish or DirecTV or any of those things.
00:03:28.000So the way Nielsen does the numbers, and we could go back and forth on this, and nobody's going to believe us if we tell you what the numbers are, but those are just straight from Rumble and YouTube.
00:03:44.000But the way Nielsen does Super Bowls is they add like a 2.5 multiplier on that because they are assuming that a lot of people are watching with their families or barbecues or watch parties.
00:03:55.000So we're realistically looking at probably a 40 to 50 million viewer total.
00:04:03.000Now, the big game is watched by an average of about 125 million.
00:04:11.000Advertising real estate on the planet.
00:04:14.000And when you have an alternative option that's garnering 40 to 50 million eyeballs potentially, and we're again, I'm not giving an official number because I don't know the official number.
00:04:26.000And we're waiting for data to come in from some of our broadcast partners.
00:04:30.000But when you have an event that garners that much attention and those that many eyeballs, That's a tectonic shift in the culture.
00:05:07.000I don't know for sure if it was before or after, but it was during that.
00:05:09.000I don't know for sure if it was before or after, but it was during that.
00:05:11.000It might have been before, but it was during that kind of peaking cultural era where they needed, they basically got like politically guilted into doing this, among other things.
00:05:20.000Well, and you're, if you're watching right now, you're seeing B roll from Brantley Gilbert.
00:06:59.000Such a huge shout out to the bravery, the courage.
00:07:02.000It took some guts if you are Brantley Gilbert, Lee Bryce, Gabby Barrett, and Kid Rock.
00:07:08.000They actually went against a very real pop culture and economic juggernaut that can really make things painful for you.
00:07:17.000They can say, Oh, we're not going to let you perform at it's not even just Super Bowl shows, but remember, they have their stuff at the opening of the season.
00:07:27.000They control venues and the same agents are behind the scenes, the same money exchanging hands.
00:07:32.000I mean, they can make Things are painful, and but you know, I think when you have a success like this, that's the most powerful thing.
00:07:39.000So now they get to go back to the people that might want to make it painful for them and say, Well, listen, you know, 40 million eyeballs say differently, and there's a market for this, get on board.
00:07:49.000So I think that's ultimately going to be the biggest thing.
00:07:51.000And listen, is the Super Bowl, is the halftime show changed forever?
00:07:57.000I think that's up to the folks that run the halftime show, the other halftime show.
00:08:06.000We got, you know, we'll got to wait and see.
00:08:07.000The future is unwritten still, and they have choices to make.
00:08:11.000And listen, if they want to reach out and they want to call us and schedule a meeting and we could talk about what we would like to help them with, then, you know, we would engage that conversation.
00:08:22.000So, Mr. Commissioner, you have a green light.
00:08:28.000We'll meet, we'll fly to you, and we'll talk about it because this is important to the country.
00:08:33.000Present on the biggest stage of our country.
00:08:35.000And you see that juxtaposition Kid Rock with the American flag behind him, and then you've got the other guy dancing around with flags from all over the Western hemisphere, basically signaling that our country belongs to all of them and we better just get over it.
00:08:50.000We are a colony that is to be colonized by other people that don't speak our language, that don't share our values, that actually have a different culture completely from us, and that we're just supposed to be okay with that.
00:09:33.000We just proved that you could take on the biggest entertainment.
00:09:37.000Media juggernaut in the country, and that you could make a serious sizable dent.
00:09:44.000I did really like that Kid Rock's song was Ba Wit Deba, just because obviously this is substantially pro.
00:09:51.000Kind of the idea first came in Bad Bunny dislikes America, and then he also refuses to sing in English.
00:09:56.000So we're going to have an English halftime show with the lyrics Ba Wit Deba, Debang Debang, Diggy Diggy Diggy, said the boogie, said up drop the boogie.
00:13:24.000Probably the number one YouTube live stream in the history of YouTube.
00:13:27.000If not the first, it's definitely the second.
00:13:30.000That is a massive, massive accomplishment.
00:13:33.000Accomplishment and that was made possible by all of you guys spreading the word, finding a way, making a plan to change the channel, and uh, really, really, uh, a really amazing moment, honestly.
00:13:44.000Truly, truly, an amazing cultural moment that we got to be a part of.
00:14:41.000So you contrast that with, you know, Kid Rock singing to Jesus.
00:14:46.000You've got, we had the beautiful tribute to Charlie as well.
00:14:50.000And so, in honor of Charlie, we should play what his vision was for the halftime show 232.
00:14:57.000When you have the most televised event, this is true, most televised event for the entire year, one of the most televised events on the planet, by the way, that should be a reflection of the virtue that hopefully you want society to embody.
00:15:12.000And instead, you get some really graphic stuff from the other guy.
00:15:46.000Because this is a thing that left wing Latinos get mad about that people call the United States America and they're appropriating the whole continent.
00:17:37.000You know, in moments like this, truth really matters.
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00:19:46.000And so the NFL has made this decision to systematically erase American culture from the National Football League.
00:19:54.000And I think it's critically important because we've seen the way that this is all gone.
00:19:57.000Whether it's Cracker Barrel or whether it's Bud Light, there is this brain virus that says, I'm going to betray my core audience in order to find the mythical woke, progressive, queer, transgender, identifies as a cat, pees in a kitty litter box style audience.
00:20:17.000And they're going to be my new customers.
00:20:23.000And all of these companies that have tried this, They've failed miserably, but the NFL is trying it on the biggest stage, the biggest performance on our National Football League.
00:20:46.000And so to invite somebody who hates America and won't perform shows here because he's scared that all of his fans or himself is going to be deported by ICE, deport him back to Puerto Rico, it'd be kind of funny.
00:21:06.000Not only that, the show couldn't even be viewed from the stands.
00:21:09.000There are clips now coming out of NFL fans going, What the hell is going on here?
00:21:13.000Everybody watching at home is saying, What the hell is going on here?
00:21:17.000It is a show that included debauchery, the kind of stuff that you wouldn't want your kids to see, that included alphabet, a grotesque alphabet propaganda.
00:21:26.000And that also included subliminal messaging about open borders and lowered the American flag in favor of all foreign flags.
00:23:24.000And by creating the Turning Point halftime show and by creating what Americans wanted to see, which is a country music act, which is an act that, like, in a room that probably, you know, that.
00:23:36.000You're washing it, you're like, it smells like cigarettes.
00:24:27.000And the magnitude of the views online and streaming online, making it the number one most viewed event, is the crystallization of Charlie's vision for Turning Point Attacking the Culture, which is the arena that I worked with Charlie on.
00:24:43.000And Charlie obviously wore many hats and did many things.
00:24:47.000But what we did and what we built were a video program and a production program in order to put Turning Point into culture, win awards, win Oscars, and to win Emmys.
00:25:02.000And that was Charlie's mission that Turning Point would be something that could take on culture, that could prove that a God can bleed, right?
00:25:12.000In 300, to prove that the NFL, you can actually, you don't have to just accept their programming, you can do something different.
00:25:21.000And it is just a massive shout out to the entire team.
00:25:25.000I was proud to be helpful in promoting it.
00:25:27.000Well, everybody from Mosaic, everyone from Inside a Turning Point, just a massive shout out for changing culture and history last night in the model of Charlie.
00:26:27.000And I joke with Jack Posobic because it kind of got memed into existence.
00:26:31.000Next thing I know, you know, actual reporters are like, Are you, can you confirm that you guys are doing an alternative halftime show?
00:26:37.000And I was like, Well, I wasn't going to do it, but now I think we have to.
00:26:42.000And we kind of, you know, fell backwards into this moment.
00:26:45.000And we realized after the memorial with Charlie and the huge production value and the music that people were so gravitating to that, you know, who else is going to do this if it isn't us?
00:26:58.000And to see now that it's, You know, we're probably, if not the number one, the number two, number two, number one.
00:27:05.000We're going to find out from YouTube, number one streaming, live streaming concurrence number that's ever you've ever seen on YouTube when you add up all the different streams.
00:27:15.000And you take that, we know that there were 25 million streams last night, at least, maybe 26, 27.
00:27:27.000So just social media, if you did the 2.5 multiplier like they do on Nielsen for Super Bowls, because everybody's watching in groups and parties, we're talking 40 to 50 million people tuned in last night, Benny.
00:27:39.000This is a shot across the bow in the media, in the advertising space, in professional football, broadcasting everything.
00:28:51.000You know, there's 3 billion users on YouTube.
00:28:55.000And so to have the crown of the highest concurrent live stream, which, by the way, if you do add that up and you have 10 million concurrents, that makes it, if you were to compare it to broadcast, that makes it like this probably the second biggest broadcast actually in the whole world, including TV.
00:29:17.000And with the exception of the NFL, with the exception of the actual literal Super Bowl, this is a just remarkable feat.
00:29:34.000They know that they brought into America's pastime something that was totally and completely foreign and third world, something that nobody had any relation with, that nobody could sing along with.
00:29:43.000And at the very least, like the Turning Point show, you could sing along with those banger after banger after banger.
00:31:48.000Benny, what do you think it is about the woke, whatever, the left wing ideologues that so want America?
00:31:58.000They don't demand this of any other country, but for America, we must have no borders.
00:32:02.000We must bring in people like Bad Bunny, and they get to trapse around with the foreign flags, and they get to basically say that America doesn't exist.
00:32:10.000We got lectures for ages about Bad Bunny being American because he is.
00:32:13.000Puerto Rican, and then at the Super Bowl, when he's reciting all the countries in Spanish, of course, that are part of America, and then he goes, you know, Cuba, Argentina, Chile, United States, Canada, and my homeland, Puerto Rico.
00:33:33.000And like that was the last time that the NFL nodded and gave their fans, which I think the vast majority of the NFL fans probably don't speak Spanish as a first language, probably are not from the third world, which I still can't get over the third world aesthetics of this performance, also.
00:33:51.000You know, is it like a muddy, grimy orgy on the back of a pickup truck, like dirty fruit stands, EBT cards?
00:34:01.000There's a literal, they literally had an EBT sign in the window of their dingy, fluorescently lit shop.
00:34:09.000You know, that probably has a C or D grade from the health inspector.
00:35:34.000And I told this to Steve Bannon this morning on War Room.
00:35:36.000I said, listen, it's one thing to steal a bunch of eyeballs because that comes with financial pain, right?
00:35:44.000Because now they can't sell their ads for as much, right?
00:35:47.000It's another thing when we start reaching out to Capellas and Chevy and all of these and saying, you know, hey, help us underwrite this for next year.
00:35:53.000And we're going to make it even bigger and better.
00:37:30.000And listen, I think, you know, Benny, you were channeling some energy here, and I got to play this clip because, you know, C SPAN always gets these, like, rando, like, normie callers that sometimes just knock it out of the park.