ITS OVER, AI Just CHANGED Content FOREVER
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Misogyny
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Summary
In this episode, I talk about the current state of AI in music, podcasting, and podcasting in general, and how the machine is actually resisting it. I also talk about what the future holds for the future of music, podcasts, and other forms of media.
Transcript
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My name is Shannon Maldonado. I'm the founder of Yaoi, a gift shop from the lens of artists and
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handmade objects. I chose Shopify because when I was testing other platforms, it was definitely
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one of the most user-friendly. It was important to me to think about where we would be in the
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future. All of the tools for reading your sales, like planning inventory, are just right there on
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your dashboard. For anyone starting a small business, the biggest thing I can tell you
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is it doesn't have to be perfect. Shopify can help you build upon it. Start your free trial
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going to take over. And as much as people don't like this, it doesn't matter what you like or
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don't like. I'm not trying to be mean, but I'll put it like this. I would love to live in a time
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of blockbuster video. I grew up in the nineties. I was a kid. And I remember those Friday nights
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where we come, we get out of school, go to blockbuster to rent movies and video games for
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the weekend. And then you had to return them Sunday night. I'd go to seven 11. I'd pick up,
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I get nachos and candy and drinks, and we'd hang out.
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And we see these AI-generated 90s videos going massively viral because people reminisce and
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And we used to have family pizza huts, play places at McDonald's, but now it's all just
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They're trying to bring it back because people do miss it.
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But I believe the AI content revolution is here, and there ain't nothing y'all can do about it.
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I've written and published several songs, along with Carter Banks, who has also done all the production for all of our music and has helped write much of it.
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Not like we're major rock stars or anything, but we've had some songs get 30 million or so streams and tens of thousands of sales.
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In the past few years with AI music content, things have changed dramatically.
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So I've noticed a handful of things that we're going to break down in this segment,
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talking about what the future holds for all of you.
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And the first thing is, well, AI content slop, it's actually getting demonetized.
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So there's something that y'all need to understand.
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For those of you that are looking to get into YouTube content creation,
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podcasting, music, or any kind of art in general, even video games,
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there's a lot to break down in what we are currently seeing
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and the changes that are happening and how the machine is actually resisting it.
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I'll start off by saying this. If YouTube allows this AI content, and so to Spotify,
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there will be no content anymore. Right now, what we are looking at is what's called model
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collapse, where these AI systems are regurgitating content within themselves and training off of that
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same content. Eventually, it'll be too difficult to produce original content. The AI training
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models will go insane, and then YouTube will cease to function properly, as will Spotify.
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So what have we seen? Spotify and YouTube are cracking down on AI content, and I can see it
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in the algorithm. I can see it in the ad rates. Ad rates for content in the space that we occupy,
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which is news, culture, commentary, politics, et cetera, has actually gone up a decent amount.
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And we can see our ad rates, our RPMs, which is money per view we receive, has increased
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since YouTube began taking down this AI slop content.
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But despite the fact we can all agree that slop sucks,
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something else is coming and you need to be prepared for it.
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So I'm going to show you a bit of the future, I know, whether you like it or not.
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There are a lot of people I've posted AI-generated music
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I hate the style, I hate the genre, and you're allowed to.
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The point is not that the genre, the style, the songs are good.
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but that I can snap my fingers and produce a top-tier Hollywood-level song.
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We'll start here with YouTube, and then we'll get into the music, Spotify, and what's happening.
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Important things that y'all need to understand, but also does stretch into governance with
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So before we get started, my friends, make sure you head over to TimCast.com to join
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We've got tens of thousands of people hanging out every single day.
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And you've got to be the change you want to see in the world.
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And it's in ways that we should have a conversation about.
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Join us at TimCast.com to support the work that we do.
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Let's start here with Hollywood Reporter from June 13th.
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Faceless creators take a hit as YouTube cracks down an AI slop.
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Just a few years ago, they were raking in clicks and cash.
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But now that the platform tweaked their algorithm, they're suddenly collateral damage.
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A year or so ago, we began to experience what I would describe as an industry level problem,
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particularly for those of us that work in podcasting, as well as we call this vodcasting,
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Ad rates were going down, viewership was going down, and we knew exactly why.
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Young people, early 20s, had figured out how to mass generate YouTube content.
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But for the most part, they might get 800 views.
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If we just round up, let's just do simple math and say 1,000 views.
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These people might be generating somewhere between $5 and $10 per video.
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They were producing hundreds of videos per week.
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If you make 100 videos and you're averaging between 5 and 10,
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you might actually, within a matter of two days, pull in, I don't know, $500 to $1,000, if not more.
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and it, well, I, yeah, somewhere around there. By the end of the week, if you've produced
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somewhere close to 500 to 1,000 videos, you could be looking at six figure income. Some of these
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guys that went viral gave interviews where they were generating between 100 and $200,000 per
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month, auto generating long form and short form content, but it was killing the platform. People
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aren't returning to watch these videos. And so long as the algorithm promotes them, you're getting
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content that is not meaningful and doesn't attract an audience to stay on the platform.
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So this is a problem for YouTube. And much to my surprise, YouTube began to demonetize these
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channels. Surprise, surprise. Many of these channels, not all, have stopped producing content
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outright. What they would do is you would see some of these videos. An example would be stick
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figures explaining some kind of news event or historical event. There are programs, there are
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companies where you can pay them and they will auto generate a video for you. You then get a
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monetized account. And although you're not going to make a million bucks right away,
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you pay about $3,000 a week and you make about $5,000 to $6,000 per week by uploading
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mass amounts of content. But this means that the average person who has only a fun amount of time
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during the day cannot watch everything. And so for us, it's quite simple. The front page of YouTube
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is a raffle. There's about 15 videos that appear on the front page, sometimes less. Now that they've
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shorts, it could be a lot less. And this means that if you're producing long-form content,
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which by far is the most lucrative, if your subscriber, follower, fan goes to the front
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page of YouTube, and instead of seeing your content, they see one of 1,000 AI-generated
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videos, this just means that while they may not actually prefer that content over yours,
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because the video appears on their front page, they're going to click it. And this is the game.
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If they produce a thousand AI slot videos and you produce two or three in a single day.
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Well, the way the lottery works is because there's substantially more of these AI videos,
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the likely that your video surfaces diminishes, the less your fans click on it, the less they
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recommend it to downward spiral where volume wins against everything. So YouTube has changed this.
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They are dealing with this to try and shut it down. And while it has eliminated a lot of these
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really awful channels, many of them still exist because they cross the bare minimum threshold of
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original content. And that's the world that we are now going to enter. Let me jump next to Spotify.
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Spotify removes AI slop and seeks transparency from musicians who use AI. In short, Spotify is
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making it easier for listeners to figure out if the music they are listening to is human-made or
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produced using generative AI. While the audio streaming services will not get in the way of
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artists and producers using AI. It's committed to removing AI slop. What's next? Musicians are
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being encouraged to be transparent by using a new beta feature on the app that tells listeners if
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and how they have used an AI in their music. Which brings me to the question of AI content
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production. I made this post upon reading these articles. Over the past couple of years, I've been
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working extensively with various music AI platforms. I write music every single day.
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One song that I wrote, just warming up my vocal cords in the morning for this show on my acoustic
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guitar. I then record, upload to Suno and hit render. And it takes my demo recorded live in
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this very chair and it turns it into a fully produced song. So I'm going to give you a couple
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of musical examples. I'm going to include the link to the AI, I'll call it the AI generated
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playlist from Suno in the description of this video if you want to check out some of the other
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songs. And I'll explain the breakdown and how AI content is going to happen. This is going to
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change the industry, change the landscape. For those that are working in the space, if you don't
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know this, you need to know this. For those that know this already, thank you for watching. I
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suppose you don't need to watch this portion. And for anybody else who's interested, this is where
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I said, fight it all you want, but the AI music world is happening.
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The process started with a fully produced instrumental track by Carter.
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The original style was more industrial, slow rock heavy.
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I input the song into Suno and generated several alternate styles.
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In this version, I converted Carter's track to piano jazz,
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Suno generated several versions, and many were not good.
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After a few generations, this was the final that I settled on.
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But this completed version took that produced music, changed it, and created a generated
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AI version that I will play for you a little bit.
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I'm not going to waste your time playing a full song, but I'll give you a quick demo
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of what, and I want to clarify this, instrumentation written by a human.
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lyrics written by me with the help of AI input into an AI on into Suno told to become a specific
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style. It rendered, I would I would argue a couple dozen different versions, maybe less,
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maybe maybe it was about a dozen or two dozen. And I settled on this one being the one that I liked.
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yeah on the floor with the flashlight drawing maps in the dark every road led to somewhere
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with the fire and the spark we said we won't wear the numbers we won't learn how to bend
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we'd be names on the skyline not the ink in the pen we swore on scraped knees in summer air
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we never trade the truth for a leather chair we were chasing something bright and
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uncontainable hands up to a sky we thought we'd own every promise felt unbreakable back when no
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was just a word we'd never known that's about enough i think i don't want to play too much of
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that so this is a song that we call drawing lines carter had produced a short instrumental song
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that uses this essentially melody and the core underlying structure i converted it from an
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industrial sound to a heavy sound. I'm sorry, from industrial heavy sound to a piano jazz
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added these lyrics and we got a hip hop jazz rap modern style song. If you want to check it out,
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it's available on my ex. Now here's what gets interesting. That same song, I went into Suno
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and told it, make a version that is rock. Check this out.
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a spark. We said we won't wear the numbers. We won't learn how to bend. We'd be names on the
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skyline, not the ink in the pen. We swore on scraped knees in summer air. We never trade the
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truth for a leather chair. We were chasing something bright and uncontainable. Hands up
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to a sky. We thought we'd own every promise felt unbreakable. You get the point. It took two
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seconds to do that. Two seconds. Now, again, many of you might say, I don't like the song. I don't
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like the style. That's completely fine. I don't care if you like the song. You don't have to.
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Some of you might death metal or whatever, or pop or polka. The point is the production quality.
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And while the immediate response I get from most people is, yeah, but it's AI. It's got no spirit,
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no soul. The unfortunate reality is that doesn't matter in terms of cost of production.
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That is, certainly there's a lot of music with real soul. The tempo might be kind of off.
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In fact, I've got several songs that change tempo unevenly
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because they're just spirited human acoustic music
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that I've always struggled to convert into a click track song.
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Maybe I should try recording it and we'll see what we can get away with.
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But the truth is, for most people consuming music, this is good enough.
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Using the same underlying instrumentation, I told Suno to make a heavier, dark, gothic
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Wrote lyrics, again, in this instance, with the help of artificial intelligence.
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For these songs, what I did was I wrote basic premises and a few lines.
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I then told the AI, using this cadence and structure of syllable and song, write a verse.
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So I might write a verse, then it will use the same syllable count and write a comparable
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I'll then go in and edit it, ask it to do it again, go in and edit it again.
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But this back and forth results in a final verse.
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Sometimes it's been really great because I'm like, I can't think of the right word.
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So this is not wholly just human lyric writing.
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So this is where it gets just absolutely insane.
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The question is, what constitutes slop content?
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Um, slop, in my opinion, is when you have no experience, you don't know how to make music,
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you're not going to write anything. And boy, is there a lot. And so what people are doing
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and what's destroying these platforms is that they're going to an app like Suno and there's
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a few others. They're saying, write me a song about love. It'll write it and they'll just
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upload it. They've put no thought into it. Volume is key. That's the same thing with YouTube.
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Think about it this way. They don't know what makes a good song and maybe neither do I. So they'll generate a thousand songs, upload all of them and cross their fingers, hoping that one actually hits. Spotify removed an estimated 75 million tracks from its platform. That's absolutely crazy.
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One West Philly musician's surreal, unsettling journey into the world of fake artists.
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To put it simply, and I'll give full credit to this guy, his band Makeshift Hammer.
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Someone said they found an album on Spotify that sounds just as if someone stole your
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what we are now seeing on Instagram, on TikTok, and even YouTube, people will take a video like
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mine, use what's called AI replacement, take a woman, because it's always a woman, and then have
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a woman remake my exact video. They don't really do it to me because the way I structure the video
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and frame it makes it very difficult for them to do that. But there are many people, you know,
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the funniest thing. Have you guys ever seen that dude who goes real fast? That's this whole thing.
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He has a keyboard. He has a laptop with a timer on it. And he'll like, he'll drop a bill, a dollar
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bill. And then he'll hold his hand up, drop the bill. He'll, what does he do? He drops the bill,
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hits the timer, grabs the bill and hits the timer again. And then he looks at you and he points.
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People have begun to AI replace him with busty, beautiful women doing the exact same thing.
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Tons of OnlyFans creators are just AI-generated women.
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This is the problem of slop that needs to be dealt with.
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However, dealing with this will not change the fact
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that we are looking at a new generation of AI content.
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This means on YouTube, they can eliminate the slop,
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but you'll still be competing with low-cost, easy-entry, high-quality content.
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Again, you may not like the genre of music I produce,
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but the fact is, guys, we've run the experiments.
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Now, these songs are written by me, for the most part,
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I want to clarify, just for the sake of Carter making sure he gets the credit that he deserves.
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Those songs I showed, those were his underlying instrumentation.
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And he generally does all the production for the songs we produce.
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A handful of the songs I wrote personally, uploaded, rendered, that's it.
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We play the songs without saying what they are.
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And then I, oh, yeah, I don't know, it's just a playlist.
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And I'll bet, oh no, this is my song, I wrote it.
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I wrote it, uploaded it to Suno and hit render.
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I wonder if I can pull up anything that is not,
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Some of them are not particularly good, to be honest.
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Take a listen to this one, and I'm only going to play a very short moment of it.
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This is intentionally meant to be glitchy, ambient, lo-fi
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for the purpose of just one of these background relaxing tracks.
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I'll jump ahead and just play a little bit from the middle.
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by all means again i know a lot of people are going to say it's not my style of music and again
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to clarify i understand that it's more so about how easy it was for me to make that song that
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song you just played, the reason I highlighted is that that one is purely generative. I did not
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perform. I didn't play. I didn't play any instruments. I didn't write any lyrics. I went
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into Suno and I said, make me a song that fits this vibe. I wrote maybe, I don't know, a hundred
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words of that describing the kind of song that I wanted it to be. Had it generate probably 30
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different versions and settled upon that. And I thought it was absolutely amazing. Let me show
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you, let's see if I can, uh, let's see if I can play this one. No, that's not what I want to,
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uh, let's, let's, let's, uh, let me play this one for you because this might be a genre that people
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like. Well, that some of you like compared to the music.
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The ground is breaking, but I'm still standing where you left me.
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I hear the warning from every echo in the distance
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Now that song, I wrote, played on my acoustic guitar,
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and I certainly don't got a voice like that, robot man,
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nor do I play that twangy old southern guitar that way.
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I sang it and played it just as kind of an acoustic rock folk song.
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Told it to render just that recording back to me as an old country blues song.
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and I heard that, and I said, damn, that's a good song. Now, look, look, I like the song that I wrote,
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obviously. You don't have to like it. You can, by all means, tell me my songs suck. You're allowed
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to think that. I'll say it a million times. I'm just thinking, like, in terms of being able to
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generate music, never before. I mean, I can crank out songs in my mind. I've been writing songs
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since I was probably nine years old. I've been playing drums since I was about seven years old.
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Started playing guitar when I was 11 or 12. I've been writing music the whole time, and I probably
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they've written thousands of songs. I usually will go, and this is for many artists, we'll write
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hundreds of songs and we never actually flesh out half of them or use them. I have some songs that
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are only 30% done and get discarded, some that get finished, and then I never come back to.
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The fact that we can just crank them out is crazy. So here's the big picture.
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A.I. is crazy dangerous. Open A.I. models went rogue, triggering unprecedented breach at startup
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flock cameras getting shot at slop content, destroying the influencer space.
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When I say that A.I. is going to eliminate the influencer, what I mean by this is.
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Who needs Mr. Beast? We got a picture of Mr. Beast in the thumbnail of this video.
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We put him there as an example of a character who doesn't need to exist anymore.
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And then I don't need to do these videos anymore.
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I can go on to any AI and say, write a 20-minute script in the style of Tim Pool.
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I don't actually need to record these videos anymore.
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from when I was my fittest a couple of years ago,
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use that as the basis to create an AI avatar, Tim Pool, have it auto-render, and that's it.
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I can crank out videos mass-produced with oversight by myself as an old aging man going,
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and then here's where it gets real crazy. Not something that I'd do, but it is going to happen.
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First, Slop is getting nuked. We get it. But I just showed you several examples of songs that,
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Again, I'm not saying they're, you know, Billboard Hot 100 songs or anything like this.
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But these are not, I'm going to go ahead and say this with the utmost of arrogance if I can.
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The songs that I wrote are substantially better than the slop content that you get.
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To be fair, there's a lot of AI generative songs that are better than the songs that I wrote.
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Typically, though, of the 75 million that are getting removed, it's because they're generic
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slop songs, meaning an individual with no experience, no passion, tells the AI to generate
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100 songs and just uploads them all without checking them. And you'll get errors and garbage
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and that pollutes the system. But what happens when you get an actual musician who wrote a real
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song and then asks an AI to render it in real time into a high production? Now you're getting
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good songs. And I don't mean good as in you're going to like them, everyone's going to like
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them. I'm saying as in they follow a basic musical structure with proper time and with
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human oversight. A lot of the times when you ask the ad to make a song, the lyrics are just
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abysmally bad. That's why I'm always like, I do the lyrics because they're bad. And I'm not saying
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I have the best lyrics in the world, but the lyrics are bad. I don't know where Suno's at
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right now, but the funny thing is if I go on Suno and tell it to make a song just with no
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prompting, it'll always make a song about the neon city lights. Don't know why, but it does.
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Maybe it has something to do with the weekend, I guess.
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Where we're going, you're going to be watching live streams from AI-generated personalities.
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You're going to chat, and it's going to be an AI that's talking to you, and you're not going to know.
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The music you listen to, it's probably already AI-manipulated, meaning some of the biggest bands in the world, it's probably them writing the songs, but why bother singing it?
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I can take this video where I talk, and I can upload it to Suno and say, make my voice sing, and it will do it.
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Let's say in your heart, you have a melody in your head, but you can't sing.
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If you were to try to sing it, you'd hit about 80% of the notes.
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or if your voice just sounds nasally and awful,
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and you sing a song but nobody wants to hear it,
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you can take that clip I just nasally fake sang,
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But that's why I bring up the blockbuster video stuff.
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There's like one left, and it's basically a nostalgia store.
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There are a lot of people that prefer living in their nostalgia.
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The times change, and the younger generations are going to adapt to new means of producing content.
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So long as the slop is removed, you are not going to be able to compete anymore with AI content.
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2011, I burst onto the scene, live streaming on the ground with nothing but a cell phone.
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I had a cell phone plugged into a portable battery.
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It's kind of crazy when I think about it because it's weird.
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I don't know how to say this without sounding super arrogant, but I'll just say it.
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that I effectively, I don't think it's fair to say invented, but innovated
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field streaming. That is all of these people that go around with cameras, live streaming events
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with plugged in batteries. I was the first person to do that. And it was shocking to
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the media at the time. They wrote about this crazy thing that I'd been doing. But the truth
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is the apps were invented. Live stream and Ustream existed. All I did was download an app
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that somebody made. And then I used it outside. People started to pick it up, copy, and now
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everybody in the world does mobile live streaming. And I think about that time and place, just the
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right time, the right place. Here's the point I'm bringing up. I'm not trying to sound arrogant or
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whatever. I don't do that anymore. It's a thing that I did. I also did drone stuff too. However,
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after I started working on this and got hired by these companies and was featured in magazines for
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being this innovator, news companies, they got real angry. They said, he's not real news. You
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can't trust him. It was at the National Association of Broadcasters in the Netherlands,
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where on the main stage, these people were asked. And I wasn't there. I was just recounted to me
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because I was in a side event. In the side event, they were like, look at the future.
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At the time, I think I might have been like 28 years old. I was doing this thing that nobody
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was doing, that none of the news agencies were doing, that didn't know how to do it.
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And they said, this is the future because what he's doing costs 1% of what the networks
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have to spend on those big cameras and sat trucks and all that stuff.
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This was before we had the live view pack, multi-bonding streaming and all of these things.
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And on the main stage were broadcasters who were questioned, why should we come to you
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when you have smaller independent individuals who can now produce this for pennies on the
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and they said, trust. You can't trust them. That was the only thing they had. Well, trust can be
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earned or given to anybody. It's not a good argument. So the reality is this. It doesn't
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cost me that much to make this podcast relative to where it used to be. To be fair, we're in a
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really nice studio and we spend the money to make it nice. But anybody can just put up a cell phone
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in their bedroom and record themselves talk. And if they have the talent, if they have the
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authenticity and the trust, they'll build an audience. It's hard for me to compete with mass
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ubiquity of content that degree. But you also now have commentary upon commentary. How do I compete
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with people taking my videos and just commenting on them? That's the way it is. And finally,
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it is substantially cheaper to AI generate a video than even record it yourself. So I say,
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That's why on the cover of a woman's magazine
1.00
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There are guys that people like to look at.
1.00
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because they know it's going to get more views.
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Attractive women are going to be doing all sorts of content,
1.00
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Those that have the talent and the skill to oversee
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And legitimate raw podcasts will be a vintage item.
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and turn it into long-term investment is, well,
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Getting it on a ground floor with an app like Suno
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But the future is going to happen, whether you like the AI content or not.
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And check the link in the description below to my Suno publish account.
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I actually probably have thousands of songs, but I've only published a small handful.
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If you want to check out this music that is available.
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Like I mentioned, a couple of the songs, music was produced by Carter, converted.
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I would say about like 80% of the songs I actually just wrote on my acoustic guitar.
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And then from the piano, I uploaded it, wrote the lyrics, and made a song.
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You're allowed to like the things that you like.
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But the content, the AI stuff, it's taken over.