The Joe Rogan Experience - Joe Rogan Experience #1788 - Mr. Beast

00:00:13.000 I've done quite a few.

00:00:14.000 I've never...

00:00:15.000 Okay.

00:00:15.000 Here, hold up.

00:00:16.000 Just talk to me for like a minute.

00:00:17.000 Okay.

00:00:18.000 This is so freaky to me.

00:00:19.000 Is it really?

00:00:19.000 Yeah, to hear my own voice.

00:00:20.000 We need to put this on the video.

00:00:23.000 Okay, good.

00:00:23.000 We're recording already.

00:00:25.000 Have you ever had a guest freak out about that?

00:00:27.000 No, you're the first freak out because of headphones.

00:00:30.000 Not headphones, no, it's because I hear my own voice.

00:00:32.000 I'm very conscious of that. 0.99

00:00:34.000 So now I'm like, fuck, my inflection or whatever isn't... 0.99

00:00:38.000 Sounds fine! 0.99

00:00:39.000 Okay, no, I know it sounds fine, it's just, fuck, whatever, I'll stock it up. 1.00

00:00:44.000 You don't have like a button you can press to kill it? 1.00

00:00:46.000 No. 1.00

00:00:46.000 What the fuck? 1.00

00:00:47.000 So when you play video games, you don't hear yourself, right? 1.00

00:00:49.000 No.

00:00:50.000 Yeah, I don't either, but yeah, I hear it's different.

00:00:52.000 Sorry.

00:00:52.000 Yeah, don't worry about it, dude.

00:00:54.000 That's what you sound like.

00:00:54.000 Now you know.

00:00:55.000 I mean, I've seen videos.

00:00:57.000 I knew what I sound like just in real time hearing it.

00:01:00.000 It sounds like I'm speaking to myself. 1.00

00:01:02.000 Fuck it. 1.00

00:01:02.000 But you're not. 1.00

00:01:03.000 You're speaking to me.

00:01:03.000 The purpose of it is when you and I talk and we can hear each other's voice at the same sound level, we don't talk over each other.

00:01:11.000 Because people tend to talk over each other.

00:01:13.000 It's just normal.

00:01:15.000 One-on-one conversation?

00:01:16.000 Yeah, normal conversation.

00:01:17.000 People talk over each other accidentally.

00:01:19.000 But when you hear both sounds, both voices at the same sound level, it sounds really clunky in your ears.

00:01:26.000 It's imperative when you have three people.

00:01:28.000 If you have three people and you don't have headphones on, it'll be a disaster.

00:01:31.000 Everyone starts talking over each other.

00:01:33.000 And then when you're listening to it, it's like unlistenable.

00:01:35.000 It's hard to...

00:01:36.000 That makes sense.

00:01:37.000 Yeah.

00:01:38.000 Alright, so we're just rolling right now?

00:01:40.000 We're rolling, man.

00:01:40.000 What's happening?

00:01:41.000 How are you?

00:01:41.000 First of all, let me just tell you how impressed I am with what you've done.

00:01:44.000 I think what you've done is amazing.

00:01:46.000 Because your channel and what you've done on YouTube is completely unique.

00:01:51.000 It's completely you.

00:01:53.000 Thank you. 0.98

00:01:54.000 Your personality comes through, the way you've crafted these things that people have to do, these tasks and these games and this fun shit you do. 0.97

00:02:02.000 And it's wildly popular. 0.96

00:02:04.000 And I didn't know about it until, I guess, about a year ago. 0.99

00:02:08.000 I told you my 11-year-old is fucking obsessed with your show. 0.99

00:02:12.000 Obsessed. 0.99

00:02:13.000 And she told me, and we were in a hotel in Vegas.

00:02:16.000 I was there for the UFC, and she was watching YouTube.

00:02:19.000 I'm like, what are you watching?

00:02:20.000 She's like, oh my god, it's Mr. Beast!

00:02:22.000 And she was so into this show, and then I watched it, and I was like, wow, this is actually really entertaining.

00:02:27.000 It's fun stuff, man.

00:02:28.000 Thank you.

00:02:29.000 Yeah, it's been crazy because I've been doing it since I was 11. Really?

00:02:33.000 Yeah, so now I'm 23. And so it's just like basically every year it's just gotten crazier and crazier.

00:02:38.000 And I used to make a dollar a day back – well, the first few years I wasn't even making money off YouTube.

00:02:43.000 But once I started making money, I was making a dollar a day.

00:02:45.000 And I saved up for a couple months.

00:02:47.000 I bought a microphone, saved up for half a year.

00:02:49.000 I got a computer.

00:02:49.000 And I've just always reinvested it.

00:02:51.000 And so it's like literally just all – I mean, I was like as awkward as they came.

00:02:56.000 No money, no nothing.

00:02:57.000 And I just basically just obsessed over YouTube every day for a decade.

00:03:01.000 Are your first episodes available when you were 11 years old?

00:03:05.000 No, because I had a friend when I was 13 that found my channel.

00:03:08.000 And so I deleted like all the videos.

00:03:10.000 I got really self-conscious.

00:03:12.000 Oh no!

00:03:13.000 But so everything from 13 and up is there. 1.00

00:03:15.000 And yeah, they're fucking terrible. 0.98

00:03:16.000 That's still cool. 0.98

00:03:17.000 So what did you do when you first started?

00:03:19.000 Like what was the first idea?

00:03:21.000 The very first video, weirdly enough, I played this stupid game and some hacker killed my base when I was 11, and so I uploaded it, and my first video got 20,000 views instantly, because all the people that played the game was like, oh shit, you can hack in this game?

00:03:35.000 It's a game called Battle Pirates. 0.94

00:03:36.000 I guarantee you no one listens.

00:03:37.000 What is it called?

00:03:37.000 Battle Pirates.

00:03:38.000 No one here has ever heard of it.

00:03:39.000 Battle Card?

00:03:40.000 Battle Pirates.

00:03:41.000 Battle Pirates.

00:03:41.000 Yeah, it was a really small game, but I uploaded that, and I got 20,000 views, and that was probably the best thing that could have ever happened to me, because then I was hooked from day one.

00:03:49.000 Literally, like, most people, it takes hundreds of videos before you get, like, one view, and somehow the very first video I uploaded at 11 got, like, 20,000 views, and then I was just like, oh, I fell in love, and I've been hooked ever since.

00:04:01.000 Wow.

00:04:02.000 So it was kind of almost by accident.

00:04:05.000 Essentially, yeah.

00:04:06.000 It was that.

00:04:07.000 Because this was way before YouTube was even a thing.

00:04:10.000 Like, you know, no one was really a YouTuber.

00:04:11.000 Hardly anyone made money.

00:04:13.000 When did YouTube first get...

00:04:14.000 When did it launch?

00:04:17.000 Like 2006 or whatever.

00:04:18.000 YouTube was a thing, but the partner program wasn't really a thing.

00:04:21.000 No one was making money.

00:04:22.000 It was definitely back before school.

00:04:24.000 When I was doing YouTube when I was 14 and 15, now it's cool if you want to be a YouTuber in high school or middle school. 0.95

00:04:31.000 Back then, no one gave a fuck. 0.55

00:04:33.000 You're just worried they would try to play your videos in class or make fun of you or stuff like that for it. 0.90

00:04:38.000 But how did it evolve to what it is now?

00:04:41.000 Was it a vision?

00:04:42.000 Was it a slow, sort of a gradual increase in numbers?

00:04:47.000 Yeah, I mean, it was about as slow as it gets.

00:04:50.000 So when I was a young teenager, I was getting no views, had no money, had no equipment.

00:04:55.000 So for the most part, I was just trying to scrounge money so I could buy equipment, because I was using my brother's old laptop.

00:05:01.000 And so my first couple hundred videos, I didn't have a microphone.

00:05:04.000 Like, imagine just, like, crackly, terrible voice.

00:05:08.000 And so once I got monetized, I saved up for a few months.

00:05:11.000 Like I told you, I bought a microphone.

00:05:12.000 I can just give you a mile-high history.

00:05:14.000 And I saved up for, like, six months.

00:05:16.000 I mean, I was just doing video game videos, and they were terrible.

00:05:19.000 But I saved up.

00:05:20.000 I got a real computer.

00:05:21.000 So now I can actually record the video game in high quality.

00:05:23.000 I have a microphone.

00:05:24.000 I'm, like, 15. And I just kept going and going.

00:05:28.000 I'm trying to figure out, like, what are some of, like, the hot spots, like...

00:05:32.000 Essentially, up until 18, I had been doing YouTube pretty religiously, but I was making no money.

00:05:38.000 Kind of the turning point was when I graduated from high school.

00:05:40.000 And my whole life, I was like, I want to be making enough money by the time I graduated to do this full time.

00:05:45.000 And I wasn't.

00:05:46.000 I was still only making a couple hundred bucks a month.

00:05:47.000 So, I graduated high school, and my mom was like, either move out or go to a community college. 0.93

00:05:54.000 And I didn't have enough money to move out, but I really just, I hated school with a passion.

00:05:58.000 But she forced me to go to community college, and that was the worst thing ever.

00:06:02.000 That made me hate life.

00:06:03.000 Borderline suicidal. 0.99

00:06:04.000 I just can't stand having to just sit there and listen to this dumb stuff and listen to some teacher read out a book. 0.58

00:06:10.000 So, what I did was I would act like I was going to community college, but I would just work on videos in my car and edit and stuff like that. 0.77

00:06:16.000 I had straight zeros. 0.80

00:06:18.000 And so now the clock had started, because once my mom found out, I was screwed.

00:06:23.000 Were you aware of that?

00:06:24.000 Like, that you're running a risk?

00:06:26.000 Yeah, exactly.

00:06:26.000 And so I would act like I was going to college that whole time, but I wasn't.

00:06:29.000 And I didn't have enough money to move out.

00:06:31.000 And that was kind of when I was just like, 15 hours a day, all in. 0.98

00:06:34.000 I was like, I'm fucked if this doesn't work. 0.94

00:06:36.000 And I actually, I had some videos pop off. 0.97

00:06:38.000 I couldn't tell you which ones, but I had a month where I made 20 grand because I just had some videos just do really, really well.

00:06:44.000 And then I came home and I was like, yeah, I haven't been going to college and I moved out the next day.

00:06:49.000 My mom almost had a heart attack because she doesn't understand YouTube or anything back then.

00:06:54.000 And she was like, man, this guy's going to work at McDonald's.

00:06:57.000 I wasted all this time.

00:06:59.000 I invested 18 years and this is what I get.

00:07:01.000 Where were you living?

00:07:02.000 What part of the country?

00:07:03.000 North Carolina.

00:07:04.000 That's where I've lived almost my whole life.

00:07:06.000 And so how does she feel now?

00:07:07.000 Oh, she's great. 0.89

00:07:08.000 Is she flabbergasted?

00:07:10.000 She's beyond happy.

00:07:10.000 Yeah, she loves it.

00:07:11.000 Put her in front of her friends. 0.97

00:07:13.000 She loves talking about it, obviously.

00:07:15.000 Oh, I always knew little Jimmy was going to be a success.

00:07:18.000 No, she doesn't try to hide it.

00:07:19.000 We would fight all the time.

00:07:21.000 Even in high school, I never once studied.

00:07:24.000 I literally wouldn't even take my books home.

00:07:26.000 I legit don't think I studied once all of high school at my house.

00:07:30.000 And so we would fight a lot.

00:07:32.000 I didn't have the best grades.

00:07:33.000 And so I would just make videos, and she didn't understand it, especially because back then it was just a whole different world.

00:07:39.000 There wasn't really a thing as a full-time YouTuber and stuff.

00:07:42.000 And so it was a lot of arguments, a lot of drama, but it ended up working out.

00:07:47.000 She's happy.

00:07:48.000 The thing is, it's like nobody saw this coming, right?

00:07:50.000 So you can't...

00:07:52.000 You can't blame her.

00:07:53.000 Especially me.

00:07:54.000 In the middle of North Carolina, in a small town, I had horrible acne.

00:07:59.000 Especially back then, really awkward.

00:08:02.000 People would have bet a million dollars that I wouldn't be a YouTuber.

00:08:05.000 It makes no sense.

00:08:07.000 But I have hyper-obsession, and I love this.

00:08:11.000 Given enough time, anyone can solve it.

00:08:13.000 Well, there's a lesson in that for people, really.

00:08:15.000 If you do have a hyper-obsession to something, there's a lot of people that think that because they're bad at school or because they're not interested in school that they're destined to be a loser.

00:08:24.000 And that's not true.

00:08:26.000 The problem is school is too rigid.

00:08:28.000 Like regular public school system, sit down, underpaid teacher, disinterested, not really connected with the work.

00:08:37.000 You're not connected with it.

00:08:38.000 You just can't wait to go home and do what you like to do.

00:08:41.000 Exactly. 0.98

00:08:41.000 And you get this thought in your head like, oh my God, I'm going to be a loser. 0.98

00:08:45.000 I mean, that's how I was when I was in high school. 0.96

00:08:46.000 I thought I was going to be a loser.

00:08:47.000 Well, and you take it a step further because I thought, especially if you're like extremely passionate about something at a young age, where most kids are, then you're even, it's more exacerbated that it's like, you know, I didn't talk to anyone.

00:09:00.000 I hardly had any friends because I was so obsessed with YouTube as back then just no one cared.

00:09:04.000 So it's like, I thought I was just like, just didn't even know how to speak.

00:09:09.000 Literally, I just couldn't hold a conversation with a single person because people would just tell me all you talk about is YouTube.

00:09:14.000 And I would try to talk about something else, but back then I was so hyper-obsessed that I literally just didn't know how to.

00:09:19.000 But what were you obsessed about?

00:09:20.000 Were you obsessed about other channels, your channel?

00:09:22.000 Everything, from learning how to editing, the pacing of the videos, ideas, what's going viral, what's trending, what's hot.

00:09:29.000 Especially back then, I had no idea what worked.

00:09:31.000 I had to self-teach myself everything, even frame rate on cameras, coloring of the video, just stuff like that.

00:09:36.000 And how did you learn?

00:09:37.000 Did you learn from YouTube?

00:09:39.000 Yeah.

00:09:39.000 So like YouTube videos and tutorials or something?

00:09:42.000 Most of my growth came actually after I graduated high school.

00:09:46.000 Basically what I did was I somehow found these other like four lunatics.

00:09:50.000 Three of us were college dropouts. 0.92

00:09:52.000 One was a high school dropout.

00:09:53.000 And one, I don't know, he just like quit his job.

00:09:55.000 We were all super small YouTubers.

00:09:57.000 And we basically talked every day for a thousand days in a row and did nothing but just like hyper study.

00:10:02.000 Like what makes a good video?

00:10:04.000 What makes a good thumbnail?

00:10:05.000 What's good pacing?

00:10:06.000 How to go viral?

00:10:08.000 We would just call it daily masterminds.

00:10:10.000 We would just get on Skype every morning, and some days I'd get on Skype at 7 a.m., and I'd be in the call until 10 p.m., and then I'd go to bed, I'd wake up, and I'd do it again.

00:10:18.000 We'd do things like take a thousand thumbnails and see if there's a correlation to the brightness of the thumbnail to how many views it got, or videos that get over 10 million views.

00:10:28.000 It's like, how often do they cut the camera angles, or things like that.

00:10:31.000 Really?

00:10:31.000 So you micro-analyzed?

00:10:33.000 Everything.

00:10:34.000 We were very religious about it, and so that's where most of my knowledge came from, is I just surrounded myself with these lunatics, and just every day, we didn't do anything.

00:10:44.000 We had no life.

00:10:45.000 But everybody had sort of a similar vision.

00:10:48.000 Yeah, exactly.

00:10:48.000 So we all had like 10,000, 20,000 subscribers when we met.

00:10:51.000 And by the time we stopped talking, we all had millions of subscribers.

00:10:54.000 And we all hit a million subscribers within a month.

00:10:57.000 It's crazy. 0.92

00:10:57.000 Because it's like, if you envision a world where you're trying to be great at something, and it's just like you learning and fucking up and learning from your mistakes. 0.92

00:11:04.000 Also, my mom told me not to curse. 0.94

00:11:06.000 Sorry, mom.

00:11:07.000 If someone could just edit out the swear words and give it to me, so I could give it to my mom to listen to, that would be great.

00:11:13.000 But you mess up, you learn from your mistake, you mess up, you learn from your mistake.

00:11:16.000 You, in two years, might have learned from 20 mistakes, or if you have four other people who are also messing up, and when they learn from the mistake, they teach you what they learn.

00:11:24.000 Hypothetically, you, two years down the road, have learned five times more of the amount of stuff.

00:11:29.000 So it just helps you grow exponentially way quicker, if that makes any sense.

00:11:33.000 It does.

00:11:34.000 But it's interesting that you thought about it that way in sort of a systematic approach.

00:11:38.000 Exactly.

00:11:39.000 This is not dumb luck.

00:11:41.000 No.

00:11:41.000 I mean, it was like, they say 10,000 hours of mass or something, we probably put in like 40, 50,000 hours.

00:11:46.000 We're talking like every day, all day, like literally nothing.

00:11:50.000 We had no friends outside of the group.

00:11:51.000 That was your life.

00:11:52.000 I'm actually rereading that book right now, that Malcolm Gladwell book, Outliers, that talks about that 10,000 hours principle.

00:11:58.000 It totally applies to what you did, 100%.

00:12:01.000 I mean, it sounds like you were just all day, every day, which makes sense.

00:12:07.000 What do you have now, 90 million subscribers?

00:12:09.000 Well, across everything, we're closing in on 200 million subscribers.

00:12:12.000 Jesus!

00:12:13.000 Have you seen our dub channels?

00:12:16.000 No.

00:12:17.000 Can you pull that up?

00:12:18.000 Just search MrBeast in Esteban.

00:12:21.000 I'm kind of curious why you don't do this.

00:12:23.000 We do our videos in other languages as well.

00:12:25.000 Really?

00:12:25.000 Yeah.

00:12:26.000 Wow.

00:12:27.000 I can't wait to show you this, because I actually have a really cool story.

00:12:31.000 Just go pull to the channel.

00:12:33.000 Who does this?

00:12:35.000 We do.

00:12:35.000 So you hire someone?

00:12:37.000 Hit videos?

00:12:38.000 Yeah, we have voice actors and everything.

00:12:39.000 Wow.

00:12:40.000 So these are the exact same videos on my main channel, but we pay voice actors to dub over them.

00:12:45.000 We translate the text in the video, everything.

00:12:47.000 MrBeast in Espanol.

00:12:48.000 Yeah, that was actually one of the fastest growing channels last year.

00:12:51.000 That's so smart.

00:12:52.000 Okay, now click on a video so you can kind of hear it.

00:13:02.000 And so scroll down so you can see the comments.

00:13:06.000 It's all in Spanish.

00:13:08.000 That's dope. 0.93

00:13:09.000 Yeah, so that's, now just, I won't pull them all up.

00:13:12.000 Any other countries?

00:13:13.000 Yeah, search Mr. Beast Brazil. 0.92

00:13:15.000 Oh, so you got a Portuguese translator as well.

00:13:18.000 Wow, that's dope.

00:13:20.000 Yeah, same thing here.

00:13:21.000 I love it.

00:13:21.000 Oh, man.

00:13:23.000 What a great idea, man.

00:13:24.000 Yeah, and so, because, you know, if you Google it, it's like only whatever.

00:13:28.000 Less than 10% of the world speaks English, so 90% of the world can't even enjoy your content.

00:13:32.000 And when I realized that, I was like, wait a minute.

00:13:35.000 But 90% of the world can't even watch this stuff.

00:13:38.000 And so go back to the Spanish one real quick because that's our biggest one. 0.99

00:13:41.000 And sorry for anyone watching who doesn't have the visuals.

00:13:43.000 So set it to most popular.

00:13:45.000 We just started doing this like six months ago, and it's crazy how viral some of these videos are going.

00:13:50.000 Wow, 51 million.

00:13:51.000 Yeah.

00:13:52.000 The problem with me is I don't know if someone's going to translate, if they're going to say exactly what I said.

00:13:58.000 Well, you have quality control.

00:13:59.000 So we have, like, before a video gets uploaded, we have three different people who basically write the transcript, and then if the words don't line up on all three, then...

00:14:06.000 Or, sorry, let me think about the process.

00:14:09.000 We have something like that, because I was worried about that as well.

00:14:11.000 I think we take the original transcript, and then we have it dubbed, and then after stuff, we have, like, two different people write out, and if it doesn't line up with the original, then there's, like...

00:14:20.000 It's a red flag, and we look at it.

00:14:21.000 Interesting.

00:14:22.000 Yeah, we built some system where I don't have to worry about that.

00:14:24.000 And the final point is, in Spanish, the guy who does my dubs is the same guy who dubs Spider-Man.

00:14:29.000 We managed to convince him.

00:14:31.000 So, a lot of those comments are like, why does he sound like Spider-Man?

00:14:34.000 Or is Mr. B. Spider-Man?

00:14:35.000 That's hilarious.

00:14:36.000 Yeah, and so what we do is, when we go into these markets, we get celebrities to do my voice.

00:14:40.000 So then, like, the local people in the language freak out.

00:14:43.000 So, like...

00:14:44.000 Japan's coming up, and I can't say who, but we secured a giant voice actor from an anime to do my doves, and whenever we launch in Japan, I know they're going to lose their freaking minds.

00:14:54.000 That's a brilliant idea.

00:14:56.000 That's so smart.

00:14:57.000 So you have how many employees then?

00:15:00.000 I mean, across everything.

00:15:02.000 Over 100. I don't know.

00:15:03.000 Wow.

00:15:04.000 And what are you, 23?

00:15:06.000 Yeah.

00:15:06.000 That's crazy.

00:15:07.000 Yeah, it's wild.

00:15:09.000 I think I just had the blessing of finding what I loved at a young age.

00:15:12.000 To get to this level, it takes a decade.

00:15:16.000 Most people don't find what they love until they're young 20s, so they'd be where I'm at in their 30s.

00:15:20.000 I just lucked out and found it when I was really young.

00:15:22.000 It's that, but it's also your vision.

00:15:25.000 One of the things that I was really impressed by when I started looking into you after my daughter introduced me is that you invest so much money into the show.

00:15:34.000 All the money I make.

00:15:35.000 Why do I need money?

00:15:37.000 So you don't, like, go crazy?

00:15:39.000 You don't have a Ferrari or anything nuts?

00:15:40.000 No. 0.98

00:15:41.000 I think living your life chasing, like, a nicer, nicer car and a bigger and bigger box to live in is kind of, like, a dumb way to go about life. 0.84

00:15:48.000 Yeah.

00:15:48.000 Yeah, so I actually, funny enough, I lived in, like, a super below-average home, and I kind of learned why famous people don't live in below-average homes, because someone broke in, stole everything I owned.

00:15:59.000 So I had to get a little nicer house for security reasons, but before I was robbed, I mean, like, my place was...

00:16:04.000 A little duplex, $700 a month, you get a roommate's 360 split.

00:16:08.000 And just drive a normal car.

00:16:11.000 Well, now I drive a Tesla just because of getting off of gas and stuff like that.

00:16:17.000 So you don't go crazy at all with cash?

00:16:21.000 No.

00:16:21.000 I really try not to.

00:16:23.000 I think that's just a bad way to go about life.

00:16:25.000 Also, it is a little hypocritical because I run a non-profit.

00:16:30.000 Have you seen our Beast Philanthropy channel?

00:16:32.000 No.

00:16:33.000 Can you pull that up as well?

00:16:34.000 We do a lot of stuff for helping people, and so also if I lived in a $10 million mansion while I'm feeding people and trying to help people, in my eyes, it's also a little hypocritical as well.

00:16:42.000 So in every area, I feel like it's just better if I just live below my knees. 0.99

00:16:47.000 You're just very wise for a young man, because a lot of 23-year-olds would be Balling out of their fucking mind right now. 0.99

00:16:53.000 Zoom out? 0.99

00:16:53.000 Well, yeah, I also have some stories about that too. 0.99

00:16:56.000 You do?

00:16:56.000 Yeah, because I did have a phase where I did ball out a little bit, and then I realized, yeah, this doesn't make me happy.

00:17:02.000 What did you do during the balling out phase?

00:17:04.000 I bought an I-8, and I also bought some designer clothes, like some $1,000 shirts and stuff like that.

00:17:09.000 Ironically, all of which was stolen when my house was broken into.

00:17:12.000 So it was kind of perfect, because I was like, I don't know if I really care about this stuff anymore. 0.98

00:17:15.000 And then someone just stole all my expensive shit, and I was like, perfect. 0.99

00:17:18.000 Did you set aside a bunch of fuck you money at least so that you never have to worry about money again? 1.00

00:17:23.000 I've always reinvested back in the channel. 0.99

00:17:25.000 Sometimes I run out of money, and I've taken a loan.

00:17:26.000 Really?

00:17:27.000 Yeah.

00:17:28.000 You've taken a loan?

00:17:29.000 Multiple times.

00:17:30.000 But you're making astounding amounts of money, I would imagine.

00:17:33.000 Yeah, but hypothetically, if you do a brand deal and a brand owes you half a million dollars, sometimes they don't pay for four months.

00:17:38.000 Well, I already spent that half a million dollars when I gave it away in that video.

00:17:42.000 So it's like, there's never been a point where I'm negative.

00:17:45.000 Technically, money's inbound, but sometimes you just have to wait.

00:17:48.000 But I've got to keep going and keep filming.

00:17:51.000 Wow, it's very unusual that someone would spend that much money reinvesting in the show.

00:17:56.000 Yeah, which ironically is why we made more money last year than any other YouTuber on the platform.

00:18:03.000 The thing is, for YouTube, a lot of people are very young.

00:18:09.000 There's so much money in this industry, but most people are so young that they just don't even realize the opportunity they have and they don't understand a lot of these things.

00:18:15.000 And so I think that's, like, it shouldn't be revolutionary that I reinvest all my money.

00:18:20.000 Like, that's something businesses have been doing for centuries, you know what I mean?

00:18:23.000 It's not that crazy, but I think just, like I was saying, like, people are just so young and they don't understand, like, you know, the opportunity you have here.

00:18:30.000 I mean, if you have 50 million people that watch everything you do, you can start a business and you can do anything, you know what I mean?

00:18:35.000 It's very valuable.

00:18:36.000 Well, the thing is that you're treating this like an established business.

00:18:40.000 And I think there's a lot of people that get into YouTube and they have no idea what they're doing and they have no business sense.

00:18:46.000 And even though you didn't pay attention in school, you're obviously wise enough to recognize that the right thing to do is to invest.

00:18:53.000 That's what makes it unusual. 0.99

00:18:54.000 Because you give a 23-year-old the kind of money that you're making, most of them are going to just go fucking crazy. 0.62

00:19:00.000 Think even younger, because I started getting money when I was 19, 20. And so there's so many things I want to say on that, because I agree, and I feel like I have some good advice to add for people in those positions.

00:19:10.000 But there's a couple things.

00:19:12.000 First off, to be this successful as a YouTuber, you kind of have to understand there's three different pillars that make a Like, get us where we are.

00:19:20.000 Like, you have to have the business sense, reinvest, hire, scale up.

00:19:23.000 I mean, the things we're doing are huge logistical nightmares.

00:19:25.000 Have you ever tried to buy a private island and, you know, and you buy a private island and there's no beach, and so you have to terraform a beach and build a pier and stuff like that?

00:19:32.000 Is that what you did?

00:19:33.000 Yeah.

00:19:33.000 I mean, there's so many...

00:19:34.000 You guys bought an island?

00:19:35.000 Yeah, because we did a video where Last Leave Island keeps it.

00:19:38.000 And then so we buy an island and it looks better on the internet.

00:19:40.000 And then you go see it and there's no beach. 1.00

00:19:42.000 Well, fuck. 0.99

00:19:42.000 Now you've got to import 5,000 pounds of sand and stuff like that. 0.99

00:19:44.000 So where's the island?

00:19:46.000 Somewhere in the Bahamas.

00:19:48.000 Someone won it. 1.00

00:19:49.000 So the person who left- Someone won a fucking island? 1.00

00:19:51.000 Yeah. 0.99

00:19:51.000 We're actually about to do something similar again coming up. 0.99

00:19:54.000 How much does an island cost?

00:19:55.000 That one was like 800 grand.

00:19:57.000 And then we put like 100 grand into renovating it.

00:20:00.000 And then- Wow.

00:20:01.000 How big is the island?

00:20:02.000 It was huge, like three football fields or something like that.

00:20:06.000 It took quite a while to walk to the other side.

00:20:07.000 This is it?

00:20:08.000 Yeah.

00:20:08.000 Yeah, that one.

00:20:09.000 I bought this entire island.

00:20:11.000 You can get an island for $800,000.

00:20:13.000 Yeah, in the Bahamas.

00:20:14.000 That's kind of a shock.

00:20:15.000 How many islands are in the Bahamas?

00:20:18.000 I'm going to be honest, I have no idea.

00:20:20.000 But that beach you see there, we had to build that beach.

00:20:23.000 Really?

00:20:24.000 Yeah, so that sand wasn't there.

00:20:25.000 We had to import it.

00:20:26.000 So it was just like rocky coastline?

00:20:28.000 Exactly.

00:20:29.000 And we needed a beach to film on, so we basically had to build a South Park.

00:20:32.000 And so did you put a house up there?

00:20:34.000 No.

00:20:35.000 Is it just an island?

00:20:35.000 The person who won it just sold it.

00:20:37.000 Oh, did they really?

00:20:38.000 Yeah.

00:20:38.000 Right away?

00:20:39.000 Yeah. 0.99

00:20:39.000 He's like, I don't fucking want it. 0.99

00:20:41.000 I was like, well. 0.99

00:20:42.000 Then sell it.

00:20:44.000 And so these people, how do you find them?

00:20:47.000 This one...

00:20:48.000 The contestants.

00:20:49.000 It's different for every video.

00:20:51.000 This one, I'd have to see them all in particular.

00:20:53.000 This one's a mix of random people and my boys.

00:20:56.000 The hard thing is sometimes I love pulling random people, but...

00:21:01.000 If you grab random people, sometimes people just don't know how to act on camera and they freeze up and they're really not good for content.

00:21:07.000 In an ideal world, everyone in my videos is just purely random, which is what I'm trying to get towards because I'm trying to get better at filtering out the random people that just freeze up and aren't good on camera.

00:21:17.000 That one's a little older, so some of those are people I knew because I knew they'd make good content.

00:21:21.000 I would bring someone in a video and they'd win something and they'd just freeze up and they'd do nothing.

00:21:26.000 They'd just be like, oh, thanks.

00:21:27.000 And then all the comments are like, no one just says, oh, thanks when you win $100,000.

00:21:31.000 This is fake.

00:21:32.000 MrBeast is fake.

00:21:32.000 All this is fake.

00:21:33.000 I'm like, no, it's real.

00:21:34.000 The fact that he's acting like that shows it's real, but the masses don't understand that.

00:21:38.000 So I have to be very strategic on how I pick people or everyone's just like, oh, this is fake.

00:21:43.000 They didn't react.

00:21:45.000 So how do you pick people?

00:21:46.000 Do you have an audition?

00:21:47.000 Do you have a conversation with them?

00:21:49.000 Do you meet them?

00:21:50.000 I literally just hired a casting director, and usually we just get large amounts of people.

00:21:54.000 They filter through.

00:21:55.000 And we're just looking for people.

00:21:57.000 A, do they need it?

00:21:58.000 Do they actually need this help?

00:21:59.000 Would it benefit their life?

00:22:00.000 Obviously, they can't be super rich.

00:22:03.000 And then it's literally just like...

00:22:05.000 Put a camera in front of them and do they freeze up?

00:22:06.000 That's it.

00:22:07.000 I just can't have people like freezing up because then it just like, I don't know, it's just not content.

00:22:11.000 And I can't just pause the show and like explain like, oh, they're not talking right now because they, you know.

00:22:16.000 So when they meet you, is it for the first time?

00:22:20.000 Yeah, when we film, it's usually for the first time.

00:22:23.000 So the casting person sets everything up, and they get these applicants from...

00:22:28.000 It really just depends on the video.

00:22:29.000 Because some videos, like Squid Game, there's 456 people.

00:22:33.000 That one, we dropped a shirt, we grabbed 100 random people that bought the shirt, and then the other 356 we just got from a local college.

00:22:39.000 We literally just went there, put out flyers, and the first 356 people that called, we just brought them in.

00:22:44.000 You brought them in, but did you vet them?

00:22:46.000 No, because there were so many people.

00:22:48.000 That's what I'm saying.

00:22:49.000 It's different videos.

00:22:50.000 Did you see that Squid Game video?

00:22:52.000 I saw part of it, yeah.

00:22:52.000 Yeah, that was wild.

00:22:54.000 That was the most expensive thing we've ever done.

00:22:56.000 How much did it cost?

00:22:57.000 A little over $4 million.

00:22:58.000 Jesus Christ.

00:22:59.000 Yeah, because we had CG, we recreated all the sets.

00:23:02.000 And the thing is, there's not really room for error. 0.99

00:23:05.000 This shit has to work. 0.99

00:23:08.000 Engineering. 1.00

00:23:09.000 The glass bridge, we legit had to build the glass bridge.

00:23:12.000 We dropped them and safety and all that stuff.

00:23:14.000 Yeah.

00:23:15.000 And when you're doing this, are you bringing in stunt people?

00:23:18.000 Like, how are you coordinating all this?

00:23:19.000 For?

00:23:20.000 For, like, to set up challenges?

00:23:21.000 Like, if you're doing something where you drop people off, how do you make sure that they don't die?

00:23:26.000 Well, there's foam below it.

00:23:27.000 And obviously, it's safe.

00:23:28.000 Everything.

00:23:29.000 You know, we do these safety tests beyond belief.

00:23:31.000 That video, we had over 100 different people working on.

00:23:34.000 Wow.

00:23:34.000 So, like, yeah.

00:23:35.000 You know, I mean, that...

00:23:37.000 I don't even know how many people we had working on that Clashbridge thing.

00:23:39.000 That one was very stressful.

00:23:40.000 Because it's also like, you know, you spot a trend.

00:23:42.000 Squid Game's hot.

00:23:43.000 It's not like you have six months to pull it off. 1.00

00:23:45.000 It's like, fuck, this is hot. 0.99

00:23:46.000 It's not going to be hot in a couple months. 0.99

00:23:48.000 If we're doing it, we've got to do it in the next month.

00:23:50.000 And so it's like, it was basically like three or four warehouses just filled with these crazy sets.

00:23:55.000 And all this stuff has to move concurrently.

00:23:59.000 Yeah, I mean, it's hard without the visuals to even begin to explain it.

00:24:02.000 Because the first set we had was literally the size of a football field.

00:24:06.000 Go to the very beginning.

00:24:07.000 Yeah, that's the Glass Bridge one.

00:24:09.000 But yeah, look at this set.

00:24:10.000 Those are real walls we built. 0.99

00:24:12.000 Those things are fucking huge. 0.99

00:24:13.000 Sorry, Mom, for swearing. 0.99

00:24:15.000 Sorry, Mom.

00:24:16.000 Yeah, oh well.

00:24:18.000 You can't even tell the scale of how big that room is in the shot.

00:24:22.000 But that's 456 people.

00:24:24.000 And look how tiny they are.

00:24:26.000 What are you hitting them with?

00:24:27.000 So again, this is like the crazy stuff that people don't even realize we have to do.

00:24:32.000 So we had to build these squibs on them. 0.94

00:24:34.000 So when people got out, because in Squid Game, you got shot when you got out.

00:24:38.000 We can't shoot people.

00:24:39.000 So the next best thing is we put a device on them that when they get out, it just shoots out ink to signify that they got out.

00:24:45.000 So everyone had a device strapped to their chest that we had to custom build.

00:24:49.000 And we had to build software in an app.

00:24:50.000 And then we had like 100 spotters around.

00:24:52.000 So if I said red light and they kept moving, the spotter would click the app on their app and basically pop their squib.

00:24:58.000 So you developed an app specifically just for this?

00:25:01.000 Yeah.

00:25:01.000 That's hilarious.

00:25:02.000 I wish I had it on me.

00:25:03.000 And so you would see all 456 people.

00:25:05.000 You'd see their face.

00:25:06.000 And then when they got out, the spotter would pop them out.

00:25:08.000 That's the thing.

00:25:09.000 There's so much stuff that goes on behind the scenes to make this stuff happen that people don't even realize.

00:25:14.000 And that's why no one else does what we do because it's stressful, it's hard, and it's brutal.

00:25:21.000 Wow.

00:25:22.000 And where did you get the doll?

00:25:23.000 The doll that spins its head around?

00:25:26.000 That one?

00:25:27.000 You built that?

00:25:27.000 Yeah, some company in Europe, they built it for us.

00:25:31.000 It was like 50 grand.

00:25:32.000 What do you do with that after you're done with it?

00:25:33.000 That's the problem, because none of our videos are the same.

00:25:36.000 Usually we give stuff away or we just put it in storage, but I know.

00:25:40.000 Where's that doll now? 0.90

00:25:42.000 I don't want to lie to you.

00:25:44.000 I have no earthly idea.

00:25:45.000 I'll buy it.

00:25:46.000 Oh, you'll buy it?

00:25:47.000 Yeah, I want to put that doll in my studio.

00:25:49.000 Okay. 0.99

00:25:49.000 I think that would be dope as fuck, wouldn't it? 0.99

00:25:51.000 A little doll head? 1.00

00:25:52.000 Come on, man. 0.99

00:25:53.000 That thing would be cool as shit. 0.99

00:25:54.000 To have that here? 0.96

00:25:56.000 So now skip to the next scene.

00:25:57.000 I mean, because I can run you through it. 0.97

00:25:59.000 That's why, like, this originally was supposed to cost two million dollars, but as we're going through it, it's like, oh, fuck, now it's two and a half? 0.99

00:26:04.000 Oh, fuck, it's three? 0.98

00:26:06.000 And I was like, okay, you can't get any more than three million. 1.00

00:26:08.000 And next thing you know, like, you actualize the budget afterwards. 0.99

00:26:11.000 It's like fucking four million dollars. 1.00

00:26:13.000 Holy shit. 1.00

00:26:13.000 And this is, did you have to take all this down once you were done? 1.00

00:26:17.000 Yeah.

00:26:17.000 So you just lease these warehouses?

00:26:19.000 No, we own them.

00:26:20.000 Oh, you own them.

00:26:21.000 Okay.

00:26:21.000 Yeah, we have one of the largest studios on the East Coast.

00:26:23.000 Oh, so you built warehouses specifically so that you can do all kinds of stuff like this.

00:26:28.000 Well, and so you can pause it.

00:26:29.000 He can suggest to this.

00:26:30.000 That's kind of the problem for me.

00:26:32.000 It's like we're reinvesting so much money in the videos and pushing it to the max, but I also need space.

00:26:37.000 Right.

00:26:40.000 So you can't just work on a video for a week.

00:26:43.000 You've got to be working on it months in advance.

00:26:44.000 So you've basically got to always be working on, in an ideal world, six to ten videos. 0.92

00:26:48.000 Well, if one video takes up your entire warehouse, how the fuck do you work on the other five?

00:26:52.000 So space is a huge bottleneck, and I'm in the middle of nowhere in North Carolina.

00:26:56.000 There's not tons of studio space and stuff like that.

00:26:58.000 We have like three or four studios that we...

00:27:02.000 The newest one is what I call our campus that we built.

00:27:05.000 It's a giant $10 million studio.

00:27:06.000 And it's kind of like a money game because I want to reinvest to go big on videos, but I also need to build infrastructure, so it's kind of like a balancing act.

00:27:13.000 But we built this huge...

00:27:14.000 It's 70,000 square feet, or 55,000 of studio space.

00:27:19.000 Because also the problem is if you get warehouses, they always have beams, and you can't film if there's beams.

00:27:24.000 So it's like...

00:27:25.000 It was easier just to...

00:27:28.000 Renovate this place.

00:27:28.000 Sorry, I'm just going on random tangents.

00:27:30.000 No, it's good.

00:27:31.000 It's great.

00:27:31.000 I love it.

00:27:32.000 And so basically we have this ginormous warehouse, soundproof. 0.94

00:27:35.000 I can do shit like blow up a car in it because there's like a thousand sprinklers that you'll drown before you burn to death in there or like light a fire or anything, which is good. 1.00

00:27:43.000 So we can do dumb shit. 1.00

00:27:44.000 It's like the perfect wonderland. 0.99

00:27:46.000 But even then, like even though this place is great and it's $10 million, it's still like usually only houses one or two videos.

00:27:51.000 So we need to build another one.

00:27:52.000 And it's just usually like a money game.

00:27:54.000 Now, how much micromanaging do you do?

00:27:57.000 Because I'm looking at this and I'm seeing, like, you've got everything.

00:28:00.000 You've even got the cookies, like, in the shape of the umbrella.

00:28:02.000 So you, like, have to get someone who makes the cookies for you.

00:28:05.000 Oh, of course.

00:28:06.000 But make sure that you can still cut them out with a needle.

00:28:07.000 Bro, that's one of the easiest things, man.

00:28:09.000 Yeah, but even that being easy, it's like you've got to make sure everything's right.

00:28:14.000 Yeah.

00:28:14.000 I can imagine, like, one screw-up.

00:28:16.000 Like, if someone makes bad cookies that you can't cut through right.

00:28:19.000 Of course.

00:28:19.000 And they crumble.

00:28:20.000 Oh, we do test on test on test on test leading up.

00:28:25.000 Dude, this one was crazy, the tug-of-war scene.

00:28:27.000 Look at that set!

00:28:28.000 Isn't that freaking crazy?

00:28:30.000 That's amazing.

00:28:31.000 Yeah.

00:28:31.000 And that's, so they're over foam, so they just drop down into a giant pile of foam.

00:28:36.000 Yeah.

00:28:36.000 That's incredible, dude.

00:28:37.000 That's probably one of the coolest shots I've ever gotten.

00:28:40.000 Yeah, I mean, this is like something that looks like a set from Fear Factor or something.

00:28:45.000 I mean, it really looks like a big time...

00:28:46.000 Wait, look at this one, too.

00:28:47.000 Pause it there. 1.00

00:28:47.000 Look at that shit. 1.00

00:28:48.000 It's crazy. 1.00

00:28:49.000 Yeah.

00:28:50.000 I love it.

00:28:50.000 No, it's really cool.

00:28:51.000 I love what you do.

00:28:53.000 I just think it's amazing how much dedication you have to this.

00:28:56.000 Thank you.

00:28:57.000 Because no one's telling you to do this.

00:28:59.000 This is not like you have Universal Studios behind you and they're like, Mr. Beast, this is what we planned and we have hired these people.

00:29:05.000 You're doing all of this yourself.

00:29:07.000 Taking all the risks, coming with the ideas, and, you know, every step.

00:29:10.000 Now people, it's like, what's it saying?

00:29:12.000 It's like you're crazy until you're a genius or whatever. 0.92

00:29:16.000 I don't know. 1.00

00:29:16.000 Not that I think I'm a genius, but it's like basically up until like two years ago, every step of the way, two people are throwing tomatoes and telling you you're stupid for reinvesting. 1.00

00:29:23.000 Right. 0.99

00:29:24.000 Everyone thinks you're off your rocker. 0.88

00:29:25.000 You've lost your mind.

00:29:26.000 And everyone also thinks like the life cycle of YouTubers, like two years. 1.00

00:29:29.000 And it's like, well, you know, in two years you're going to be irrelevant when it's only two years if you just don't do interesting shit, you know? 0.98

00:29:35.000 Yeah. 0.98

00:29:35.000 Well, I think it's two years if you don't continually push yourself. 0.98

00:29:39.000 Exactly.

00:29:39.000 Innovate.

00:29:40.000 Keep adapting.

00:29:41.000 If you're innovating, adapting, and doing cool stuff, you can have a career as long as 10 years, in my opinion.

00:29:45.000 But that's the same in everything, I think.

00:29:48.000 Agreed.

00:29:49.000 How many television shows are really popular for a while and then they drop off?

00:29:52.000 Yeah, exactly.

00:29:53.000 Because they don't innovate.

00:29:55.000 Yeah.

00:29:55.000 Yeah, they get the cookie cutter formula.

00:29:57.000 Also, that video too, looking at the view count reminded me, I think Netflix in total has 220 million subscribers, and that video just crossed 220 million views.

00:30:06.000 Wow.

00:30:06.000 So, it was a big dub.

00:30:09.000 Yeah, I mean, obviously it worked.

00:30:11.000 I mean, just incredible.

00:30:12.000 Incredible that you were able to pull it all off during the time where Squid Games was really relevant.

00:30:17.000 Because, like, if that came out today, I'm sure it'd be really interesting, but people wouldn't be obsessed with it like they were. 0.98

00:30:22.000 No one would give a fuck. 0.90

00:30:23.000 Yeah, because when Squid Games first came out, I mean, it was a phenomenon for, like, a couple of months. 0.98

00:30:27.000 Exactly.

00:30:28.000 So you had a small window to act in.

00:30:30.000 Yeah.

00:30:30.000 And you had to design everything and build everything and then...

00:30:32.000 And I also want to put out there, I have some amazing people on my team because that video without like, I mean, I have arguably some of the smartest people in the world when it comes to just creating viral content and YouTube and stuff like that.

00:30:43.000 Without them, that wouldn't be possible because it's not like I'm over there like designing every little set and I'm, you know, custom building the squibs that were rigging on them and designing the app, you know.

00:30:52.000 It's taken a long time, but I would literally, without a doubt in my mind, say we have the smartest people in the world when it comes to making viral content.

00:30:58.000 And no one else can do this type of stuff.

00:31:00.000 You have to be very nimble.

00:31:01.000 You have to really think outside the box.

00:31:03.000 And it's like, one day you're trying to figure out how to secure a sub.

00:31:05.000 The next you're trying to figure out how to go to Antarctica.

00:31:06.000 The next you're building Squid Game in real life.

00:31:08.000 The next you're burying me alive for 50 hours.

00:31:11.000 You don't find people that specialize in this stuff.

00:31:15.000 It's like just people, I don't know, who just have a willing to learn and adapt because it's all different.

00:31:20.000 And how do you find these people?

00:31:22.000 How do you find these people that you work with?

00:31:23.000 I mean, it's been hard.

00:31:25.000 A lot of them are just like lunatics that really love doing interesting things because it is fulfilling because it's different.

00:31:32.000 It's not like you're going and doing the same cookie cutter stuff every day.

00:31:35.000 So a lot of people find that fulfilling.

00:31:36.000 And usually it's people with good work ethic that want to learn and then we kind of train them up.

00:31:40.000 It's kind of been my best result.

00:31:42.000 Because like I said, no one specializes in all that stuff.

00:31:45.000 You know what I mean?

00:31:45.000 Also, people who work in unscripted or like shows like that where it's not like a set.

00:31:50.000 People who are not planned typically to do better in our environment, but if you worked on Wheel of Fortune, you would do horrible in our environment.

00:31:56.000 You wouldn't even understand.

00:31:59.000 We don't tell you what to do.

00:32:00.000 We kind of give you a little bit of rain to make decisions, and you've got to pivot.

00:32:04.000 We've never built Squid Game in real life before.

00:32:06.000 We don't know if it's possible to build a 40-foot wall in this coliseum.

00:32:10.000 They might cap you at 35. Well, then now you have to decide, well, does 35 still look good on visual, on the camera, and stuff like that?

00:32:16.000 So it's people who are also able to think for themselves a little bit.

00:32:20.000 So, I mean, do you guys have, like, weekly meetings where you talk about this stuff?

00:32:25.000 I mean, we work in the office every day.

00:32:26.000 Are you working every day?

00:32:27.000 Well, not every day, but, you know...

00:32:28.000 Pretty close to it.

00:32:29.000 Yeah, I mean, if it's closer to a video, you know, it gets crunch time.

00:32:32.000 But, like, right now, we're not even really filming that much.

00:32:35.000 Because we've just had a lot of videos fall through because of COVID. Is it stressful to have, like, such a big staff?

00:32:42.000 Yeah, I mean, my life is very stressful, because we haven't even touched on, like, have you seen our gaming channel, our React channel?

00:32:48.000 No, I want to get to all that, but just the way the whole thing is structured is fascinating to me, because obviously you're at the top, and you're the guy who's calling the shots, and it's your channel, but it seems like you've got a whole ecosystem under you.

00:33:00.000 Of course. 0.99

00:33:01.000 And you're fucking 23 years old. 1.00

00:33:02.000 I mean, that's wild shit to be managing all that. 1.00

00:33:05.000 I could step away and those guys could create just the most viral videos ever. 0.98

00:33:08.000 We have a machine.

00:33:09.000 These people are geniuses.

00:33:11.000 I mean, I lucked out with quite a few of them.

00:33:13.000 They're really intelligent.

00:33:14.000 The way you put them together was just finding people that you thought were interesting.

00:33:18.000 I mean, how long did it take to develop a hundred employee roster?

00:33:22.000 Yeah, well, not all 100 are on the main channel, right?

00:33:25.000 Because, like, we have the gaming channel, which probably has, like, 24 people.

00:33:28.000 Like, on our gaming channel, we have, like, four or five people that, like, their full-time job is just to build the maps.

00:33:32.000 Like, everything we do in Minecraft, we custom build, and we custom code stuff.

00:33:36.000 And then we have a dozen people that work on a React channel.

00:33:38.000 The main channel, I don't know where we're at, but it's probably, like, half of it.

00:33:43.000 And I don't know.

00:33:44.000 They just, like, the people, they just come from everywhere, you know?

00:33:47.000 I don't even know how to explain it, because it's, like, I basically just hired one person a month every month for, like, the last five years, essentially.

00:33:52.000 Wow, that's amazing.

00:33:54.000 So what is a typical day for you?

00:33:57.000 When you're trying to figure out what you're going to make a video of next, do you get together with your friends and brainstorm?

00:34:04.000 Do you have an idea that you come up with while you're driving your car or something?

00:34:08.000 So that's where it gets interesting.

00:34:12.000 So the difference between a video on YouTube, and this is where I can go infinitely in depth, the difference between a video with a million views or 10 million views usually isn't that like the 10 million view video, or actually a better example would be a million views and 30 million views.

00:34:23.000 The video with 30 million views usually didn't put in 30 times the effort.

00:34:26.000 Like, they might have put in two or three times the effort and just had a way better idea.

00:34:29.000 Does that make sense?

00:34:30.000 Yes.

00:34:30.000 And so, once you kind of understand that, which I understood, like, I kind of started to understand that, like, when I was 19, you realize that, like, the idea is so freaking important.

00:34:39.000 Like, you could, theoretically, most YouTubers watching this, you could pull triple the views with half the work if you just had better ideas.

00:34:45.000 Like, no joke, it's that extreme.

00:34:47.000 Yeah.

00:34:48.000 And so once you realize how important an idea is, you just obsess over, well, how do I get more ideas?

00:34:52.000 How do I get better ideas?

00:34:53.000 So I used to just spend an hour every day brainstorming ideas.

00:34:56.000 I don't anymore, but probably like four years, every day I'd just spend an hour, and I'd just do something different.

00:35:02.000 One day I'd use a random word generator, like, I don't know, just say a random word.

00:35:07.000 Dog.

00:35:08.000 You know, I adopted 100 dogs.

00:35:10.000 I gave my friend 50 dogs.

00:35:11.000 Or I gave a dog a million dollars worth of dog treats.

00:35:14.000 Whatever.

00:35:14.000 So I take in random words.

00:35:16.000 I see what pops in my head.

00:35:17.000 I write those down.

00:35:18.000 And I take in another random word.

00:35:19.000 And I've studied it very intensely.

00:35:22.000 I've tried lucid dreaming to see if I could trick myself to come up with ideas while I'm sleeping and stuff like that.

00:35:27.000 I work really well when I... Intake inspiration and I see what pops in my head.

00:35:32.000 That's like the most effective way for me to come up with ideas.

00:35:34.000 So it's like I just try different ways of intaking inspiration, whether it be like traveling, random words, flipping through a dictionary, things like that.

00:35:41.000 And that's always, for me, been the way to like consistently come up with good ideas.

00:35:46.000 So you actively seek these ideas out and you try to come up with different ways to just have them manifest.

00:35:53.000 Yeah, exactly.

00:35:53.000 And then once you do, then you sit down with the crew and you go, okay, how do we make this?

00:35:58.000 And then how does that work?

00:35:59.000 It's a long time.

00:36:00.000 But then we can't start working on the video until we know what it is.

00:36:04.000 I have a guy named Tyler who I've known for years.

00:36:07.000 I went to high school with.

00:36:08.000 He's just phenomenal.

00:36:10.000 And so then we have to write the video and actually figure it out.

00:36:12.000 So if I want to bury myself alive for 50 hours, what does that look It's like, what are we doing in there?

00:36:17.000 Because until you know everything you're doing, you can't start working on it.

00:36:20.000 And then you come up with it, and then we have our people who basically make it happen.

00:36:25.000 But then the problem is it's like, oh, well, you wanted a giant ball in a coffin.

00:36:30.000 But they're like, oh, well, you can't get a giant ball.

00:36:32.000 And so then it's like just months of back and forth.

00:36:35.000 And this is where most people fall apart and why this wouldn't work in traditional media.

00:36:38.000 Because it's like you don't write a script and then just hand it to them, especially because it's non-scripted.

00:36:42.000 You know, so you can't just say like, here's what we need and they just do it and then it magically happens.

00:36:47.000 Because like, once they start working on it, there's like all these things like, oh, well, this is impossible.

00:36:51.000 This is impossible.

00:36:52.000 So it's like a back and forth for months.

00:36:54.000 And then it's like, usually it's like, well, since this didn't work, that means this doesn't work in the hypothetical thing.

00:37:00.000 Like, you know, you can't light a firework in the coffin or whatever.

00:37:03.000 Or, like, you can't light a fire.

00:37:04.000 If, like, one of the bits was me to cook food, well, because of the ventilation, you can't light a fire in there.

00:37:08.000 So then it's like you got to change it.

00:37:10.000 So it's like a lot of back and forth like that over the course of months and then you get a final product, which is why you need intelligent people working on it so they can, like, do that and they can occasionally make decisions on their own without having to push it all up to me because then I want to kill myself.

00:37:21.000 And this has been all just a trial and error sort of thing from the beginning of your first videos to now. 0.98

00:37:27.000 Do you ever stop and look at when you've got a video like that that has 224 million views and look at how insane your reach is and go, how the fuck? 0.95

00:37:37.000 I know. 0.98

00:37:37.000 It's crazy. 0.98

00:37:38.000 Well, and that's just in English.

00:37:39.000 You have the other channels, other languages as well.

00:37:42.000 Yeah.

00:37:43.000 I mean, I don't know.

00:37:45.000 I don't even know how to put it into words.

00:37:47.000 I mean, it is crazy.

00:37:48.000 It's like, obviously, it just feels like numbers on the screen.

00:37:51.000 But if I tried to visualize 100 million people, it's unfathomable.

00:37:54.000 Now, you're in an unusual situation, too, because YouTube is, you know, it's a weird place, because it's got these, you have like partnership deals, right?

00:38:04.000 So you get a piece of the ad revenue, but you essentially don't have a contract. 0.98

00:38:10.000 Like, YouTube can just go, you know what, fuck Mr. Beast. 1.00

00:38:12.000 Let's get rid of them. 0.96

00:38:13.000 Why would they?

00:38:14.000 Of course they shouldn't.

00:38:15.000 It's a terrible idea.

00:38:16.000 But you're in this weird – like if they change the way they monetize things for any reason.

00:38:21.000 I know that has happened to certain people, right, where they used to have some sort of a deal with YouTube where they were making videos and for whatever reason YouTube demonetized them and they go into full-blown panic.

00:38:34.000 Yeah.

00:38:35.000 I mean, obviously— You're not controversial in the sense of— Yeah, we're not anywhere near the line.

00:38:39.000 And a lot of that isn't YouTube.

00:38:41.000 It's like the advertisers putting pressure on them, and they're just trying to— But my point was, have you been approached to be independent of something like that?

00:38:49.000 Because you're so big at this point.

00:38:51.000 You could have your own servers, your own website, your own deals with advertisers where you get 100% of the revenue rather than— I love YouTube.

00:39:01.000 You've got to think about it.

00:39:02.000 YouTube comes pre-installed on Android.

00:39:04.000 Obviously Google owns YouTube, or Alphabet, but also Google.

00:39:08.000 So people go there through Google.

00:39:10.000 All roads point to YouTube.

00:39:12.000 I love being the biggest creator on YouTube. 1.00

00:39:14.000 Fuck going and doing my own thing. 1.00

00:39:16.000 That sounds stupid. 1.00

00:39:18.000 Hell no. 1.00

00:39:18.000 I can have one of the largest audiences in the world. 1.00

00:39:22.000 Instead of thinking about building my own platform, I'd rather think about building businesses, leveraging my audience off of YouTube, like Beast Burger and our snack brand and other stuff like that.

00:39:30.000 I feel like that's a better use of time instead of just nuking my audience.

00:39:33.000 Well, I don't think it would nuke your audience.

00:39:35.000 My point is I think you're so big that you would just transfer anywhere.

00:39:38.000 Yeah, but you would take that, but then you don't have like, because we're constantly gaining new people.

00:39:43.000 Like last year we gained, on the main channel alone, we're the most subscribed to channel in the world.

00:39:47.000 We gained 36 million subscribers on the main channel.

00:39:49.000 Really?

00:39:50.000 Yeah, if I had my own platform, it'd be like one or two million.

00:39:53.000 You know what I mean?

00:39:53.000 Right, right, right.

00:39:54.000 And it's still going up.

00:39:56.000 Across all the channels, we're getting like seven million subscribers a month.

00:39:59.000 That would just plummet if I used my own platform.

00:40:01.000 Do you have an ultimate plan for all this?

00:40:04.000 I mean, I just love YouTube.

00:40:05.000 It's been my life's passion.

00:40:07.000 Do you ever meet them?

00:40:08.000 People at YouTube?

00:40:09.000 Yeah.

00:40:09.000 Do you ever go there and have a powwow?

00:40:11.000 No.

00:40:12.000 I mean, I've talked to some people, but it's like, I don't really need anything.

00:40:14.000 Bro, they should massage your feet.

00:40:16.000 They really should.

00:40:17.000 They should sit you down, Jimmy, you're doing so well.

00:40:21.000 YouTube, if you're listening, I'll take the foot massage.

00:40:23.000 Yeah, that's what they should be doing with you.

00:40:25.000 You set up a throne, sit there with a crown on, and then they dunk your feet in the thing, and they do your nails.

00:40:31.000 And so I might have a different view than most people, but I didn't have much.

00:40:35.000 And it's all 100% of everything.

00:40:37.000 I've never worked a job.

00:40:38.000 I've never made anything.

00:40:39.000 It's all been from YouTube.

00:40:41.000 It's incredible.

00:40:42.000 I used to make a dollar a day.

00:40:42.000 So I love this platform more than anything.

00:40:44.000 Listen, I love YouTube, too, with all the problems that they have.

00:40:47.000 I think it is absolutely amazing that they've created this thing where someone can make a living and an incredible living just creating content.

00:40:53.000 Anyone in the world can.

00:40:54.000 Yeah.

00:40:55.000 If you...

00:40:57.000 I don't know how to say this, it doesn't sound arrogant, but if you knew what I know about how to make a good video and go viral, even if you had zero subscribers, you could be making 100 grand a month in half a year.

00:41:07.000 Anyone in the world can be a successful YouTuber, and to me, that's the beauty of the platform.

00:41:11.000 Yeah, it really is.

00:41:12.000 And it's very unique in that there's a lot of other platforms, but no one ever figured out a way where someone could be fully dedicated to it and make a living off it.

00:41:20.000 I guess maybe Twitch.

00:41:21.000 And then I guess there's a few other ones where people make money.

00:41:24.000 But not at the scale of YouTube.

00:41:26.000 No, not even close.

00:41:26.000 Not even close to scale.

00:41:27.000 You know, that was one of the most difficult things about...

00:41:31.000 Going to Spotify was leaving YouTube because I was like, man, our growth on YouTube is pretty crazy.

00:41:37.000 I don't know if that's a smart move to just leave.

00:41:40.000 And so the compromise was we could still put clips up on YouTube.

00:41:44.000 That was really the only way I was willing to do it.

00:41:46.000 I wasn't willing to just abandon.

00:41:47.000 It was a great idea because that's, like, I don't really use Spotify that much, but I, you know, all the time your clips occasionally pop up on my homepage, on my TV. And so if you, in my world, because, like, there are, like, these different worlds now.

00:42:01.000 Like, there are some people that only use TikTok.

00:42:02.000 So, like, if you're not on TikTok, you just don't exist in the world.

00:42:05.000 That's kind of how I view it.

00:42:06.000 In my world, it's pretty big YouTube.

00:42:08.000 So, like, if you just were not existing on YouTube, like, you wouldn't exist to me, you know, hypothetically in my world.

00:42:14.000 Yeah, yeah.

00:42:15.000 Well, I mean, I exist on TikTok, but it's not me.

00:42:18.000 Like, someone's just uploading my content on TikTok.

00:42:21.000 Really?

00:42:21.000 Yeah, at a certain point in time, I guess I should step in and do something.

00:42:24.000 You should. 0.99

00:42:24.000 On TikTok, but TikTok is such a sketchy fucking application. 0.99

00:42:27.000 Have you ever seen, like, the breakdown that these software engineers have done of TikTok, of how intrusive it is? 0.98

00:42:34.000 No.

00:42:34.000 They said it's the single most disturbing piece of software they've ever had to back engineer.

00:42:39.000 Because the amount of cross-platform spying it does.

00:42:45.000 Well, I know if you travel to a different state, even now in Texas, my TikTok fee will be a lot more.

00:42:51.000 Texas content is definitely location-based.

00:42:54.000 And if you're...

00:42:55.000 I have had instances where I would say certain things in conversations and then later that night I would get into my feed something similar.

00:43:01.000 Like if I talked about dogs a lot and then I'd weirdly start getting TikToks about dogs.

00:43:06.000 I have noticed that type of stuff.

00:43:07.000 My friend told me that she was talking to this lady and they were just having a conversation and then she looked at her TikTok and TikTok suggested her.

00:43:15.000 Based on that conversation?

00:43:16.000 So TikTok knew that her and this lady were next to each other physically because their phones were next to each other.

00:43:21.000 Wow.

00:43:22.000 So TikTok suggested that she follow that lady.

00:43:25.000 That's crazy.

00:43:25.000 That's spooky.

00:43:26.000 And TikTok can be pretty addicting.

00:43:27.000 I actually recently uninstalled it just because, even though my TikTok's mostly like gym and like actually finance stuff.

00:43:33.000 So it's like, I actually don't, I enjoy the content on it and I don't think it makes me a worse person.

00:43:37.000 But I found I was spending like two hours a day on TikTok and I was like, ah.

00:43:40.000 Just scrolling through videos?

00:43:41.000 Yeah, that's what I was like.

00:43:42.000 That's a little much.

00:43:43.000 So I uninstalled it.

00:43:45.000 Yeah, it's a fine line between enjoyment, getting something out of the content, and then just this weird empty obsession.

00:43:53.000 Yeah.

00:43:54.000 Where you're just spending time staring at other people's stuff.

00:43:57.000 Yeah.

00:43:57.000 But I think you can curate the feed, though, where it is beneficial, which is what I tried to do.

00:44:01.000 And I had it in a good place where, like, you know, when I opened TikTok, it would motivate me to work out.

00:44:05.000 And, like, it would motivate me to go work, so it's good.

00:44:07.000 But sometimes it'd take a little long curating.

00:44:10.000 Because you can see your time on app.

00:44:12.000 Usually, I try not to spend more than an hour and a half a day on social media. 0.99

00:44:16.000 So when I saw that two hours, I was like, fuck. 0.99

00:44:18.000 Do you know the difference between the way China does it versus the way America does it? 1.00

00:44:21.000 No.

00:44:22.000 It's really interesting.

00:44:23.000 China, first of all, between the hours of 10 a.m.

00:44:26.000 and 6 p.m., kids are not allowed on it.

00:44:28.000 They can't be on it.

00:44:29.000 Really?

00:44:30.000 They won't let them on it.

00:44:31.000 Second of all, when you're on it...

00:44:33.000 The difference between TikTok in America is like dances and people doing pranks and people doing things to try to get viral reviews.

00:44:39.000 In China, it highlights scientific achievements, athletic achievements.

00:44:43.000 It highlights people doing things, accomplishing things.

00:44:48.000 So it's a lot more curated.

00:44:51.000 Yes, much more.

00:44:52.000 But curated by the CCP, where they're trying, or whatever, in conjunction with, where they're trying to elevate the quality of the lives of the kids that are addicted to this TikTok.

00:45:03.000 So instead of them being addicted to putting piss in the hand soap container, instead of doing something like that, like...

00:45:12.000 What they're doing is showing science experiments.

00:45:14.000 They're showing innovation.

00:45:15.000 They're showing kids accomplishing great athletic goals.

00:45:18.000 And it's motivating people to do good things and improve themselves, which is totally possible here.

00:45:24.000 But the problem is you would have to have some sort of overview, like some sort of Orwellian restrictions brought down from the governments to make sure that kids only see that kind of thing.

00:45:37.000 But here in America, if you did that, people just wouldn't use it.

00:45:39.000 They'd be like, oh, well, fine. 1.00

00:45:40.000 Fuck this. 1.00

00:45:41.000 I'm going to Instagram Reels or YouTube. 1.00

00:45:43.000 Exactly.

00:45:44.000 So do you put stuff on TikTok as well?

00:45:46.000 Yeah, we use TikTok.

00:45:48.000 So you have like a team that does all that kind of jazz?

00:45:50.000 Exactly.

00:45:50.000 I'd say like one or two percent of my time goes to TikTok.

00:45:53.000 Like 90 plus percent goes to YouTube.

00:45:57.000 At the end of the day, I can hire creative people to help come up with bits.

00:46:02.000 I can hire production people to help do the videos and editors.

00:46:06.000 The only thing I can't outsource is me actually filming.

00:46:09.000 At the end of the day, that's the only thing that I'm the only person that can do.

00:46:12.000 So in an ideal world, I spend as much of my time as possible filming and not doing other stuff because we have multiple different channels and stuff like that.

00:46:20.000 So peak performance would be me. 0.97

00:46:23.000 90% of my work week is just filming shit and nothing else. 0.95

00:46:26.000 Yeah, I mean, when you're in the middle of all this and you have all the stuff going on, whether it's the social media stuff and the filming stuff and the coming up with the new content and new ideas and then managing the fact that you have a hundred fucking people working for- Well, we haven't even gotten into the side companies or the side channels either. 0.99

00:46:41.000 No, the Beast Burgers and all that jazz.

00:46:44.000 Yeah.

00:46:44.000 First of all, where's Mr. Beast Burger?

00:46:46.000 How many of them do you have?

00:46:47.000 So right now we don't have any physical.

00:46:49.000 We have 1,600 virtual restaurants.

00:46:51.000 Oh, so you order it online and then they deliver it?

00:46:54.000 Yeah, so like, let's say you own a mom-and-pop restaurant.

00:46:57.000 You literally just sign up, go through the course, you learn how to make all the stuff on a menu, and you just order our ingredients and our packaging, and then you just flick it on on Uber Eats, DoorDash, Grubhub, and you can start taking orders, and we let you keep a majority of the revenue.

00:47:09.000 Basically, it's a win-win for restaurants.

00:47:11.000 Especially when COVID first hit, it was huge for a lot of restaurants because I was pushing it really hard back then.

00:47:16.000 And some restaurants, you were literally laying off people.

00:47:19.000 And then they started serving Beast Burger.

00:47:21.000 And some of them doing like 10 grand a week.

00:47:24.000 In total revenues, whatever.

00:47:25.000 Their cut was lower.

00:47:26.000 But it allowed them to not have to lay off part of the workforce or keep their employees and stuff like that.

00:47:32.000 And so, yeah.

00:47:33.000 And this idea came out of what?

00:47:35.000 We were approached by some company, and the more I thought about it, the more I just realized it was just a great idea.

00:47:41.000 So we have a partner, basically a guy who's been doing restaurants his whole life.

00:47:44.000 So actually, that's how we started, because he owned 300 restaurants.

00:47:47.000 So we launched with his 300 restaurants, and that first day, they all sold out.

00:47:51.000 They were having to run to local stores to buy ingredients to keep up with orders.

00:47:55.000 The Uber Eats delivery lines were out the door.

00:47:58.000 It was pretty bad.

00:47:59.000 So we had to quickly expand up, and we've just been adding 50 restaurants a week ever since.

00:48:04.000 Wow!

00:48:05.000 Yeah, and so now we're about to start doing our first physical restaurants as well, and that should be fun.

00:48:09.000 Your mom must be so baffled. 0.90

00:48:11.000 A kid she thought wasn't doing jack shit at school, now he's creating virtual restaurants. 0.99

00:48:17.000 It's incredible, man. 0.99

00:48:18.000 Yeah, it's actually insane.

00:48:20.000 So we've been doing it for probably like 15 months now, and we're about to cross $100 million in top-line revenue across the restaurants.

00:48:29.000 Wow.

00:48:30.000 So that's one side business.

00:48:31.000 What other side businesses do you have?

00:48:33.000 So we just launched our snack brand.

00:48:36.000 Our first thing is a chocolate bar.

00:48:38.000 It's just basically like only four ingredients.

00:48:40.000 Just a slightly healthier version of a chocolate bar.

00:48:42.000 Problem is if you make things too healthy, which is what I've found with my restaurant, is that I would love to wean people off like super unhealthy stuff.

00:48:48.000 But if you, like we did lettuce wrap where you just replace the bun with lettuce, no one orders it.

00:48:53.000 If you go like too extreme on the healthy side, just no one cares.

00:48:56.000 So it's like I found like the best spot is just to make things like 20% healthier and then people still order it.

00:49:01.000 If not, then it's just useless.

00:49:03.000 So I wanted to do a snack brand, and I'm experimenting with that.

00:49:06.000 So it's just basically slightly better for your chocolate bar.

00:49:08.000 Just higher quality ingredients, a little bit less ingredients.

00:49:11.000 And what do you put in it?

00:49:12.000 Well, you can just pull it up.

00:49:13.000 There it is.

00:49:13.000 Mr. Beast Bar.

00:49:14.000 I mean, like I said, it's not crazy healthy, but...

00:49:17.000 Yeah, it's got quinoa on it.

00:49:19.000 Yuck.

00:49:20.000 I love that one.

00:49:21.000 I have some out there.

00:49:22.000 I'll have you taste test that.

00:49:23.000 I'm sure it's good.

00:49:24.000 Quinoa mixed with chocolate.

00:49:25.000 Bro, they put chocolate on ants, and people eat it.

00:49:29.000 I mean, everything with chocolate is good.

00:49:31.000 Well, and so our big marketing stunt for this, because everything I do, it's got to have it be a spectacle, is 10 random people are going to get flown down to compete for a chocolate factory in a video.

00:49:41.000 So we're still working on building the chocolate factory.

00:49:44.000 That's what I was doing yesterday before I flew out here.

00:49:45.000 So when you say a chocolate factory, is it going to be a real place that makes chocolate?

00:49:49.000 No, it's going to be kind of like the Willy Wonka one where it's like decked out.

00:49:53.000 Most people I feel like are just going to take the money instead.

00:49:55.000 They can keep the chocolate factory or I'll just give them like half a million dollars.

00:49:59.000 99% of people I feel like would rather just take the money.

00:50:01.000 Yeah, because then you'd have to sell the chocolate factory.

00:50:03.000 Exactly.

00:50:04.000 Because in Willy Wonka it's not like it was a chocolate factory.

00:50:07.000 It was like, you know, they had the chocolate river and all that.

00:50:09.000 So that's what we're trying to figure out right now. 0.99

00:50:11.000 We're literally building a chocolate river and I'm trying to figure out how do you keep chocolate flowing and from going bad and being fucking disgusting and shit like that. 0.98

00:50:18.000 So you said you're trying to make your chocolate bars healthier. 0.98

00:50:21.000 Do you use, like, stevia for sweeteners, or is it just all sugar?

00:50:25.000 Like, what is it?

00:50:25.000 I mean, honestly, I'm still educating myself in this stuff, so I'd rather not go in-depth, because you could probably run circles around me on this type of stuff.

00:50:34.000 Nutrition stuff?

00:50:34.000 Yeah, exactly.

00:50:36.000 I think just, like, just getting the...

00:50:39.000 Here, I mean, just pull it up, and you just roast it here if you want.

00:50:42.000 Oh, okay.

00:50:42.000 Let's see the ingredients.

00:50:44.000 So here we go.

00:50:45.000 Created by experts.

00:50:46.000 Organic ingredients.

00:50:48.000 Does it have an ingredients list?

00:50:51.000 About?

00:50:52.000 In about maybe?

00:50:52.000 Yeah, hit about.

00:50:53.000 I can also probably just pull it up.

00:50:56.000 On the about page.

00:50:57.000 There must be something I'm not clicking somewhere.

00:51:00.000 Here, if you want to just search for it and then pull it up once you find it.

00:51:05.000 So, other than that, are there other businesses you have that are like sidebands?

00:51:09.000 Yeah, so the dub channels I showed you, we're building a dub studio in Mexico and we're building dub studios across the world and we're actually doing that for other creators as well.

00:51:18.000 So to dub foreign languages onto English videos?

00:51:21.000 Yeah, so if you were a YouTuber and you wanted your videos in a bunch of other languages, just come to us.

00:51:26.000 We'll start up the channels, we'll translate the thumbnails, translate the content, do it all for you.

00:51:30.000 So you have like a whole business set up in Mexico?

00:51:33.000 Well, our business is Unilingo.

00:51:35.000 We're based...

00:51:36.000 Sugar cane, cocoa bean, cocoa powder, sunflower, lecithin.

00:51:41.000 So that's all that's in there.

00:51:43.000 Yeah.

00:51:43.000 That's good.

00:51:45.000 Total sugar...

00:51:46.000 Where's that?

00:51:50.000 Okay, total sugar.

00:51:52.000 It's whatever.

00:51:53.000 Like I said, I wanted to take it extreme, but the problem is if you go too extreme, then no one will order it.

00:51:58.000 So that's where I'll admit, it's not the healthiest possible.

00:52:01.000 It's a snack, though.

00:52:02.000 Yeah, exactly.

00:52:03.000 It's not supposed to be that healthy. 1.00

00:52:04.000 It's a fucking chocolate bar. 0.99

00:52:05.000 But eventually, if we could crack the coat, that's what I'd love. 1.00

00:52:08.000 Because most of the food we eat is fucking garbage for us. 0.98

00:52:11.000 And so I wish you could just be like, this is the perfect chocolate bar, and then we just magically get people to actually eat it. 0.99

00:52:17.000 You said you work out a lot?

00:52:19.000 I'm starting to get into it. 0.99

00:52:20.000 The problem is we just have so much shit going on. 0.99

00:52:25.000 One week I'm burying myself alive, the next week we're dealing with Squid Game. 0.99

00:52:28.000 When I'm not filming, it's so fucking easy to work out.

00:52:31.000 But it's hard to get a routine going. 0.71

00:52:34.000 We just went to South Africa and we were going to Antarctica for a couple of days.

00:52:38.000 That's a 12-day trip.

00:52:41.000 I get it. 1.00

00:52:42.000 But I'm also being a pussy. 0.99

00:52:44.000 In an ideal world, I should be working out way more consistent than I am. 1.00

00:52:47.000 Listen, man, just relax on yourself.

00:52:50.000 Sounds like you're doing a lot.

00:52:51.000 You're getting a lot done.

00:52:52.000 I want to be the best.

00:52:53.000 Well, you obviously are trying to do that because you're amazingly accomplished at 23 years old.

00:52:59.000 It's super impressive.

00:53:00.000 Thank you.

00:53:00.000 So when you're going to South Africa, what did you do in South Africa?

00:53:05.000 Well, we just flew to South Africa as a stop to Antarctica, but annoyingly, when we were about to get on the plane to go to Antarctica, because we were going to spend 50 hours in Antarctica, we were going to climb a mountain that's never been climbed before in Antarctica, do all this cool shit.

00:53:20.000 The group that went before us gave the group in Antarctica COVID, everyone there COVID. So they had to leave.

00:53:27.000 And so there's no one there to clear the ice runway for us to land.

00:53:29.000 So we went to South Africa and literally just flew back because we couldn't go to Antarctica.

00:53:34.000 I know.

00:53:34.000 It's brutal.

00:53:35.000 And there's only a little window where you can go to Antarctica twice a year.

00:53:38.000 One's in February.

00:53:39.000 And because of that, the window was missed.

00:53:41.000 So now we can't go and...

00:53:42.000 They don't test the people before they fly to Antarctica?

00:53:44.000 I would think that's so isolated.

00:53:46.000 They have to test you if you're going to go to the Bahamas.

00:53:48.000 I know.

00:53:49.000 I mean, I don't know how it happened.

00:53:51.000 But yeah, so now we can't go again until November, which is annoying because we had already been working on that video for over a month.

00:53:58.000 We're going to go to this part and play with the penguins.

00:54:00.000 We're going to climb this mountain.

00:54:01.000 The content was like phenomenal.

00:54:02.000 And you're out there.

00:54:03.000 We have the team.

00:54:04.000 You're in Africa, ready to go there. 0.62

00:54:06.000 Wow.

00:54:06.000 And then it's just like, nope.

00:54:07.000 And so it's like, it's also opportunity cost because we could have been filming a video that would have been uploaded, which that's why I haven't uploaded in a month because that fell through.

00:54:15.000 And so it's like, not only did that fall apart, but it's like the opportunity cost. 0.86

00:54:18.000 It sucks. 0.96

00:54:19.000 Now that sounds a little dangerous. 1.00

00:54:22.000 Like you're climbing a mountain.

00:54:25.000 I mean, we have experts there.

00:54:27.000 They'll make sure we're safe.

00:54:28.000 Right, but you're climbing a mountain in Antarctica.

00:54:30.000 I mean, it seems just by nature.

00:54:32.000 I mean, the company we were working with does this stuff all the time.

00:54:36.000 And they assured us it was safe.

00:54:39.000 Have you ever seen that film, 12 Peaks?

00:54:41.000 My friend actually recommended it, but I haven't seen it yet.

00:54:43.000 It's incredible.

00:54:44.000 It's incredible.

00:54:45.000 It's really wild.

00:54:46.000 But one of the more confusing moments is when you recognize how many people climb Mount Everest.

00:54:53.000 And there was one part where there was a window, a small window of good weather.

00:54:57.000 And so the queue of people trying to get to the top of Mount Everest was hundreds of people long.

00:55:03.000 I saw a picture on Twitter.

00:55:05.000 Near the peak, there's like 50 people waiting to go.

00:55:08.000 The star of the film, he took that photo.

00:55:11.000 That's one of them.

00:55:12.000 He took a photo of the people in front of him that were trying to get up to this mountain, the top of Everest.

00:55:18.000 Yeah, that's a weird one because it's so...

00:55:21.000 It used to be this thing where it's like, you know, you would go to this far off land and you would climb this rugged mountain and there was no one out there and it was so hard to do.

00:55:33.000 But now, hundreds of people in a day.

00:55:35.000 Look at that.

00:55:36.000 Crazy. 0.57

00:55:36.000 Oh, wow. 0.57

00:55:37.000 I didn't see that one.

00:55:38.000 That's insane.

00:55:39.000 That's the...

00:55:41.000 I mean, even crazier, you got like the free solo guy just climbing without anything.

00:55:45.000 Yeah, well, he doesn't do this stuff.

00:55:46.000 No, no, but yeah.

00:55:47.000 Yeah, but Alex Honnold, he's been on a couple of times.

00:55:49.000 He's a fascinating guy.

00:55:51.000 Yeah.

00:55:51.000 He scares the shit out of me.

00:55:52.000 I would love to speak to him. 0.88

00:55:53.000 Just talking to him.

00:55:53.000 My hands start sweating just talking to him.

00:55:56.000 Yeah.

00:55:56.000 Just like what he does, because it's like he's up 1,500, 2,000 feet hanging on by his fingertips with a bag of chalk.

00:56:04.000 Just hearing you say it is making my hands literally sweat.

00:56:06.000 I know, dude.

00:56:07.000 Yeah.

00:56:07.000 When you watch videos of him do it, and he's just so kind of calm and chill about it, and he's very, in the nicest way, like almost innocent and childlike in the way he talks, like his eyebrows are...

00:56:20.000 Look at that!

00:56:21.000 Look at that! 1.00

00:56:21.000 Fucking Jesus Christ, man! 1.00

00:56:24.000 That's so crazy! 1.00

00:56:26.000 I mean, he's hanging by his fingertips! 1.00

00:56:31.000 Fuck all that! 1.00

00:56:32.000 Gosh dang it. 1.00

00:56:33.000 That's funny.

00:56:34.000 And you know, the real weird thing is experts are convinced that he's going to die.

00:56:39.000 Like, the real experts.

00:56:41.000 Like, how many of those images are there of him doing that, man?

00:56:44.000 Well, I mean...

00:56:44.000 He's basically hanging by his fingers.

00:56:47.000 There ultimately are probably variables occasionally out of his control.

00:56:50.000 Look at that.

00:56:51.000 Look at that photo.

00:56:52.000 Fuck that. 1.00

00:56:54.000 Yeah. 1.00

00:56:54.000 Look. 1.00

00:56:54.000 Oh, Jesus Christ. 1.00

00:56:55.000 I mean, like, bro, if someone was like a billion dollars to do this and climb to the top of the mountain and gave me five years to train, I would say fuck no. 1.00

00:57:03.000 Fuck no. 1.00

00:57:04.000 And the thing is, he'll tell you he's not even the best climber in the world. 1.00

00:57:09.000 Which is really wild.

00:57:10.000 There's guys that are better at it than him.

00:57:13.000 He just has a knack for doing this and doing it without any ropes and he stays calm.

00:57:22.000 You know, he knows how to just find his way up and concentrate entirely on the task at hand.

00:57:27.000 And the guy loves... 1.00

00:57:29.000 Look at that fucking... 1.00

00:57:30.000 Oh my gosh. 1.00

00:57:32.000 Look at my hands.

00:57:32.000 Feel my hands.

00:57:33.000 Feel my hands.

00:57:33.000 I mean, mine are sweat.

00:57:34.000 I'm good.

00:57:34.000 You don't trust me?

00:57:35.000 I don't want the Joe Rogan sweat on me.

00:57:37.000 It's good sweat.

00:57:37.000 It's very healthy.

00:57:38.000 It's got a lot of nutrients. 0.98

00:57:40.000 But that, I mean, that kind of stuff, you're not going to fuck around with, like, mountain climbers. 0.98

00:57:45.000 No. 0.98

00:57:45.000 Don't do that. 0.98

00:57:46.000 Don't die, man.

00:57:47.000 You're too important.

00:57:48.000 You don't have to tell me.

00:57:50.000 But the Antarctica thing, when you said you're going to climb a mountain that's never been climbed before, I'm like, yikes.

00:57:55.000 So do you run the risk of, as you continue to do these things and you keep pushing the envelope and making more and more exciting content, Do you ever think like, because let me tell you something.

00:58:06.000 One of the things that happened with Fear Factor is we did Fear Factor for six years and then we came back and did it for a final season in 2011 and they were pushing it way too far.

00:58:15.000 It scared the shit out of me.

00:58:17.000 They were going, the stunts were way bigger and that was part of the appeal. 0.89

00:58:21.000 They were like, Bigger, badder, crazier fear factor. 0.96

00:58:24.000 And while they were filming it, I was like, man, I am fucking nervous. 0.88

00:58:27.000 Because these stunts are so much more chaotic. 0.91

00:58:31.000 The potential for injury is so much greater.

00:58:35.000 No one got injured, fortunately, nothing serious.

00:58:38.000 I mean, bumps and bruises.

00:58:39.000 Nothing serious.

00:58:40.000 Yeah, okay.

00:58:41.000 Because it's like, you know, it's a lot of physical contact and stuff, but there was moments, like there was one where they had a guy, different people, there was a helicopter with a bungee cord, and you were attached to the side of this cliff with a tree, and you're trying to unlock yourself, and when you do unlock yourself,

00:58:58.000 the bungee cord pulls you, snaps you out over a canyon, and you're attached to a fucking helicopter dangling over this canyon.

00:59:06.000 I'm like, what if something breaks, man? 0.99

00:59:09.000 It was so nuts.

00:59:12.000 This is it right here.

00:59:13.000 So these people would unlock this thing, and the moment they unlocked it, and then their partner is climbing on a ladder that's below the helicopter, and the moment they unlock themselves from the tree, the bungee cord yanks them.

00:59:26.000 Holy crap! 0.53

00:59:27.000 Yeah. 0.98

00:59:29.000 And while we were doing this, I would come home every day from filming, and I'd be like, We didn't kill anybody today.

00:59:36.000 I would just take a big drink of whiskey and just sit down. 1.00

00:59:41.000 Like, fuck, man. 0.99

00:59:42.000 So my point is, do you worry that as you continue to innovate and come up with new ideas, that eventually they're going to get a little dangerous? 1.00

00:59:51.000 No, because, A, whenever we do stuff, we always have experts, obviously.

00:59:55.000 So do we.

00:59:56.000 Also, I just don't push it that far.

00:59:58.000 The thing is, I'm not just known for doing things like that.

01:00:02.000 Some of our videos are philanthropic.

01:00:04.000 We'll go buy everything in a store and give it away.

01:00:06.000 Other videos, a lot of times, I just punish myself.

01:00:08.000 I bury myself alive.

01:00:09.000 I trap myself in solitary confinement, stuff like that.

01:00:12.000 And then we have other challenges, but when we put 50 people in a circle, it's not like the last one to leave gets half a million dollars.

01:00:20.000 So you have no interest in pushing the envelope.

01:00:22.000 Exactly.

01:00:23.000 There are different ways to push the envelope besides that, even though that's not even really one of the things we do that much.

01:00:29.000 So yeah, I can push by giving away more money.

01:00:33.000 I can push by torturing myself more.

01:00:34.000 I can push by walking a marathon in the world's largest shoes.

01:00:38.000 I'm not narrowed into that one vertical.

01:00:40.000 The world's largest?

01:00:41.000 Is that what you did?

01:00:42.000 Yeah.

01:00:43.000 Here, pull it up so we can see it.

01:00:44.000 They're actually not as big as you would think.

01:00:46.000 The problem is they are heavy, and each shoe was five pounds, and so it was brutal.

01:00:51.000 And I had, like, these just ginormous blisters halfway through the marathon.

01:00:55.000 It was miserable.

01:00:56.000 When you say the world's largest shoes, like, what do you mean by large?

01:00:58.000 It's so much easier if you just pull them up.

01:01:00.000 They're, like, size 40 shoes.

01:01:01.000 Oh, oh, like the largest.

01:01:03.000 Yeah, like that.

01:01:05.000 Yeah, there you go.

01:01:06.000 So, like, go back a little bit so you can see the start.

01:01:09.000 So it's just like a normal marathon, yeah.

01:01:11.000 And then we just have size 40 shoes.

01:01:12.000 These things are freaking heavy.

01:01:14.000 The problem is if you go any bigger, then they, it's like you can't walk because they don't, like, bend or whatever.

01:01:19.000 Like flippers.

01:01:20.000 Yeah.

01:01:20.000 Yeah, like if you were trying to walk with flippers on, like snorkeling flippers.

01:01:23.000 I haven't, but that's exactly what they told me.

01:01:25.000 So, like, we did, like, size 50, size 100, and, like, 50 and 100, you couldn't move.

01:01:28.000 So this was as big as they could go where you could still move.

01:01:31.000 And we did the marathon.

01:01:32.000 The marathon ended.

01:01:33.000 They shut things down.

01:01:34.000 And we were still only like, whatever, seven miles in.

01:01:37.000 Look at you. 0.98

01:01:38.000 Those shoes are fucking hilarious. 0.98

01:01:40.000 Yeah. 0.91

01:01:41.000 And we basically walked it all.

01:01:43.000 How long did it take you guys?

01:01:45.000 Oh, I actually don't remember, weirdly enough.

01:01:47.000 Maybe like, so halfway through, we actually laid down and just slept.

01:01:52.000 So we like set up tents and stuff like that.

01:01:54.000 Wow.

01:01:55.000 So like, I guess technically probably like 15, 16 hours, but maybe only like nine or 10 of walking.

01:02:01.000 Were the shoes destroyed at the end?

01:02:03.000 Oh, yeah.

01:02:03.000 See the duct tape?

01:02:04.000 They're falling apart.

01:02:05.000 That's hilarious.

01:02:06.000 Why were they so destroyed?

01:02:08.000 Because those aren't real shoes.

01:02:09.000 We had to build them.

01:02:10.000 You know, this guy we hired to build these size 40 shoes that he's never built before.

01:02:15.000 Who would have thought?

01:02:16.000 Halfway through, they start falling apart.

01:02:18.000 Also, I took a knife and I started carving out some of mine because I physically couldn't move my calves.

01:02:24.000 They were so heavy.

01:02:25.000 So I had to carve out the middle to take some weight out because I wasn't going to be able to finish if they didn't get lighter.

01:02:30.000 So I carved this two-pound part out.

01:02:34.000 So going from five to three pounds made a world of a difference on that shoe.

01:02:37.000 Yeah, they say that every one pound on your feet is like 10 pounds on your back.

01:02:41.000 Yeah.

01:02:41.000 That's like a hiking rule.

01:02:42.000 Exactly.

01:02:42.000 It's brutal.

01:02:44.000 So someone had to make these for you.

01:02:45.000 These are not like a giant shoes you can buy in a store.

01:02:48.000 Yeah.

01:02:49.000 Now, where'd that idea come from?

01:02:52.000 That was years ago.

01:02:53.000 God, if I know. 0.98

01:02:53.000 Just being silly? 0.98

01:02:55.000 Literally, I've spent so many hours. 0.91

01:02:56.000 I've probably spent 10,000 hours of my life brainstorming ideas.

01:03:00.000 I don't know where any of this stuff comes from anymore.

01:03:03.000 I have a sheet with 1,000 ideas on it.

01:03:05.000 Probably 200 super ultra-viral video ideas that anyone could do, and they would instantly go viral just sitting on a Google Doc.

01:03:12.000 Really?

01:03:13.000 Just waiting?

01:03:13.000 So you have no lack of content?

01:03:15.000 No, we have unlimited.

01:03:17.000 The bottleneck is more, can we do it?

01:03:18.000 Not really, like, do we have our ideas?

01:03:20.000 Which is backwards for most people.

01:03:21.000 Most people just don't have good ideas.

01:03:23.000 Right.

01:03:23.000 So with the bottleneck, can you do it because is it physically possible?

01:03:28.000 Or is it...

01:03:28.000 They're just hard.

01:03:29.000 Like, that's back when my videos were easier.

01:03:31.000 But the videos, obviously, have gotten harder and harder.

01:03:33.000 So, like, the Squid Game video, it's just like...

01:03:35.000 Yeah.

01:03:36.000 It's not, can we do it?

01:03:37.000 Can we do it while also doing other videos?

01:03:40.000 What's this, Jamie?

01:03:41.000 If you can carry a million dollars, you can keep it.

01:03:44.000 Yeah, we got a million dollars, and we basically told people as much cash as they could carry, they could keep.

01:03:48.000 And we just gave them a bag.

01:03:49.000 How much does a million dollars weigh?

01:03:53.000 What's it in?

01:03:54.000 What's the denomination?

01:03:55.000 One dollars, obviously, because it looks better.

01:03:56.000 Is that a million dollars and one dollars in that room? 1.00

01:03:59.000 Holy shit. 1.00

01:03:59.000 And that was just one part of it. 1.00

01:04:00.000 And that's the thing.

01:04:01.000 So now, this is the, whatever, three-time Will Strongest Man.

01:04:04.000 If he can, like, deadlift his car, we let him keep it.

01:04:07.000 And it's just like, this is what we call Would You Rather.

01:04:09.000 We do, like, a bunch of super interesting bits.

01:04:12.000 And so, just skip ahead to where he actually deadlifts it.

01:04:15.000 So, if he can deadlift the car, you let him keep the car?

01:04:19.000 Yeah, which he could.

01:04:20.000 Oh, he deadlifted it easy.

01:04:21.000 Yeah, he actually did rest with it. 1.00

01:04:23.000 That's the size of that fucking gorilla. 0.99

01:04:25.000 I mean, like, that's... 1.00

01:04:25.000 Jesus Christ, he's so big. 1.00

01:04:27.000 He's doing 10 reps in the car! 1.00

01:04:29.000 That is fucking bananas. 1.00

01:04:31.000 Oh my God, look at the size of him. 1.00

01:04:33.000 He keeps skimming through.

01:04:34.000 Is there any other?

01:04:34.000 So you give him a car.

01:04:35.000 That's nice.

01:04:36.000 Yeah.

01:04:36.000 Barely fits in it.

01:04:37.000 Look at this...

01:04:38.000 That was the funny part.

01:04:41.000 It was easier for him to deadlift the car than sit in it.

01:04:44.000 Have you ever seen what Shaq does with his cars?

01:04:46.000 He takes out the back seats and he has a seat.

01:04:49.000 That makes sense.

01:04:50.000 I've seen custom cars they've made for him where the seat basically sits where the back seat should be because he's so big.

01:04:57.000 Have you seen the clip where he holds a water bottle and it looks tiny?

01:05:01.000 Yeah, dude, we did a video.

01:05:02.000 We showed a video the other day of me and him doing Fear Factor because he was a host on Fear Factor with me one day.

01:05:08.000 And it literally looks like a six-year-old standing next to his dad.

01:05:11.000 He's a gigantic human being.

01:05:14.000 So when you're doing these videos, do you ever have one that you do it and it just doesn't live up to what your expectations were?

01:05:22.000 All the time.

01:05:23.000 Now, I know you're about to ask me, so let me think of some.

01:05:28.000 Probably back in the day, one out of every four videos we filmed just never got uploaded because they were just not good.

01:05:34.000 Especially when I was 19 and 20, I had no idea.

01:05:38.000 I'd come up with an idea, let's climb a building with plungers.

01:05:42.000 You can't do it.

01:05:43.000 So that's an example of one that failed.

01:05:44.000 But then other times, we spent 24 hours on a deserted island, and I don't know, the content wasn't really there.

01:05:50.000 It was kind of hot, and so we were a little miserable, and we weren't really in the funny mood.

01:05:54.000 So literally two days later, we just went back out and redid it, and re-spent 24 hours on a deserted island.

01:05:59.000 So sometimes, if I don't think the content's good enough, we'll just re-film it and stuff like that.

01:06:04.000 And so do you review it with your friends?

01:06:06.000 Do you review it personally?

01:06:07.000 How do you just make those decisions?

01:06:09.000 Usually it's just me.

01:06:09.000 So you just sit down and go, this is not up to my standards.

01:06:11.000 Yeah, exactly.

01:06:13.000 That's one thing I've never struggled with.

01:06:14.000 If I don't think something's good and the best we can do and a revolutionary audience will love it, I have no problem killing a video, even if we spent a million dollars on it.

01:06:22.000 I think that's probably one of the main reasons for your success, other than your obsession and your dedication and discipline, is that you don't have to answer to anybody.

01:06:33.000 I don't know how many people could do what you do.

01:06:38.000 To get to your position is very unique, and one of the beautiful things about something like YouTube is that you can get there.

01:06:43.000 Because other than this, like, if you worked for, you know, if this was a show on NBC or something like that, you would have to run this by so many people.

01:06:52.000 I'd kill myself.

01:06:53.000 You'd have so many kitchen staff in there trying to put their ingredient in the soup. 1.00

01:06:59.000 There'd be so many chefs.

01:07:00.000 They'd want to standardize things, so it's replicable, and that's how you kill innovation.

01:07:04.000 Yeah, and then they would also say, like, what do you think about us doing another show similar to yours, maybe one of your friends hosting, and they would try to do branch-offs, yeah.

01:07:13.000 It's brutal.

01:07:13.000 Yeah.

01:07:14.000 I get that vibe.

01:07:16.000 It's funny you bring it up, because that's the world you came from.

01:07:18.000 I get that vibe sometimes when we work with production crews, and I kind of see a little bit of that world, how it's a lot more standardized.

01:07:25.000 When you work with production crews, do they come up with ideas?

01:07:28.000 You're like, hey, hey, hey.

01:07:30.000 It's not what you're here for.

01:07:33.000 What am I trying to say?

01:07:35.000 They're used to scripted stuff, and we're not scripted.

01:07:38.000 They're just like, you don't know.

01:07:40.000 Yeah, we're planning on it taking two hours. 1.00

01:07:42.000 The fucking thing could take 20 hours. 0.99

01:07:44.000 I don't fucking know whatever this hypothetical scene is. 0.99

01:07:47.000 The way we do things to them just seems so barbaric, but that's how you get that natural, authentic stuff that's not scripted. 0.97

01:07:54.000 And if you do work with a production company, then you have to deal with, I guess, unions and time.

01:08:00.000 They have a certain amount of time on set.

01:08:01.000 It seems like you work until you get it done.

01:08:04.000 Yeah, usually.

01:08:05.000 Actually, what we do is, and this is probably one of the smartest things we've done, is we have multiple different teams that we're working on building out, so they rotate videos.

01:08:14.000 Team A will do, hypothetically, Antarctica, and then Team B isn't on the Antarctica video and they're working on the next video, and then while I'm filming with Team B, Team A is working on their video, so they rotate.

01:08:25.000 I'm trying to build out full, fully-fledged production teams, creative teams, editing teams, all super independent.

01:08:30.000 So then I can do a video a month and each team is only responsible for one video.

01:08:33.000 Which that's plenty of time to get a video done and you have down time in between your videos and stuff like that.

01:08:39.000 Instead of most YouTubers, it's just one team and they're trying to have them do it all, which just honestly isn't sustainable.

01:08:45.000 Yeah, well, it seems like when you're looking at this business that you've built, it's so large.

01:08:51.000 There's no way you could just have one team.

01:08:53.000 They'd be dead.

01:08:54.000 Well, you'd be surprised.

01:08:55.000 That's how everyone else is building theirs.

01:08:56.000 Really?

01:08:57.000 Yeah, I mean, people who try to do what we do.

01:08:59.000 But, I mean, it's hard enough to build one team.

01:09:01.000 So, like, building multiple ones, it's a lot.

01:09:04.000 Do you have a lot of guys that are trying to copy the format that you've put together?

01:09:09.000 Yeah, I just...

01:09:11.000 The thing is...

01:09:13.000 It doesn't matter.

01:09:13.000 It doesn't really affect me.

01:09:14.000 I don't like to waste energy worrying about that type of stuff.

01:09:16.000 At the end of the day, it doesn't hurt me, so go for it.

01:09:19.000 It actually probably helps you.

01:09:20.000 Yeah, exactly.

01:09:20.000 Because everyone gets compared to MrBeast.

01:09:22.000 Yeah, a lot of YouTubers get triggered when other people quote-unquote take their ideas or whatever.

01:09:27.000 Do they, though?

01:09:28.000 They really do.

01:09:29.000 I mean, that's like all the time.

01:09:30.000 Someone will do something.

01:09:31.000 And it's funny.

01:09:32.000 It's usually people who copy tons of other YouTubers, and they do one thing original, and then some other people take it, and they just throw a hissy fit.

01:09:37.000 Well, it's like they probably get attention from throwing the hissy fit, too. 0.99

01:09:41.000 Whenever we do something, usually thousands or at least hundreds of other people do it.

01:09:45.000 Of course.

01:09:46.000 Yeah, it's part of it.

01:09:47.000 Yeah, but when you do something like the Squid Games thing, there's no way anybody can.

01:09:52.000 Yeah, but see, technically, that's not an original idea.

01:09:55.000 You know what I mean?

01:09:55.000 I saw some really bitchy take on your Squid Game thing, copying other people's content, that he's profiting off of copying other people's content.

01:10:04.000 And it's from a comedian. 1.00

01:10:05.000 I was like, shut your mouth. 0.92

01:10:08.000 You think that's easy, what he's doing? 1.00

01:10:09.000 This is so crazy.

01:10:10.000 Also, the guy who wrote Squid Game said he loved people doing recreation of Squid Game.

01:10:15.000 Literally, he did an interview where he was like, I love it, and he encouraged it.

01:10:18.000 Well, it's just a haters take.

01:10:19.000 Yeah, but it's not even logical.

01:10:22.000 The actual creator of the show is like, hey, do this.

01:10:24.000 It's like, okay, if you insist.

01:10:25.000 Haters are never logical.

01:10:26.000 But my point was, when you get to the position where you're at, you must have a lot of haters.

01:10:34.000 I don't really pay attention to it.

01:10:35.000 Good for you.

01:10:36.000 That's a great attitude.

01:10:38.000 That's what I like to hear.

01:10:39.000 It's kind of a waste of time.

01:10:40.000 It's 100% a waste of time. 0.99

01:10:42.000 It's so stupid, but it's so common for people to concentrate on that and make response videos. 0.99

01:10:47.000 I wouldn't be a fraction of... 1.00

01:10:49.000 But also, we don't really, to be honest.

01:10:52.000 And most people are positive about it.

01:10:54.000 I mean, at the end of the day, we help people.

01:10:56.000 You know what I mean?

01:10:56.000 I reinvest everything.

01:10:57.000 I don't live in a mansion, and I just try to make the best videos I can.

01:11:01.000 And tell me about, you just touched on it earlier, your philanthropy channel.

01:11:06.000 How did that get started and what are you trying to do with that?

01:11:10.000 Yes, if you want to pull that up.

01:11:11.000 So basically, I don't know.

01:11:14.000 I enjoy helping people.

01:11:15.000 It's fun for me.

01:11:16.000 It's kind of like, I don't know.

01:11:19.000 I don't know how to put it into words, but I enjoy doing good.

01:11:24.000 Well, you're a good person.

01:11:25.000 Yeah, so I wanted to figure out, like, I have this ability to go viral and get views.

01:11:29.000 And so I wanted to figure out how to leverage it to, like, basically build a charity on the back.

01:11:32.000 So this is Beast Philanthropy, 100% of all the revenue on this channel goes towards our food pantry that we started.

01:11:38.000 So we basically started our own non-profit.

01:11:41.000 And so I make these videos.

01:11:43.000 I do brand deals.

01:11:44.000 We sell merch and stuff like that in the ad revenue.

01:11:46.000 And we use that money to buy food so we can feed people.

01:11:49.000 And you say food pantry, like there's a sign, so that's a physical location?

01:11:53.000 Yeah, so we have our own warehouse.

01:11:54.000 Can you hover over a different video to see...

01:11:58.000 And how does it work?

01:12:00.000 Like people could just go there and get food?

01:12:01.000 No, no, no.

01:12:02.000 So basically, so this is where I'll have to...

01:12:06.000 We...

01:12:08.000 We're in North Carolina.

01:12:09.000 There's actually not a lot of big cities, a lot of little cities.

01:12:12.000 So we actually have like in our city, we have the 14th largest hospital in America, even though we're like a tiny city, because there's a bunch of small communities around.

01:12:19.000 It makes sense to have people come from these little communities to a big hospital instead of building a bunch of little ones. 0.82

01:12:23.000 And so we kind of the same model with our food pantry, where instead of You know, supporting a big city, which most big cities already have food pantries there.

01:12:31.000 There's all these little communities that weren't big enough where people would actually give a fuck or help them because it just, you know, doesn't make sense.

01:12:36.000 A couple thousand people or whatever. 0.83

01:12:37.000 So we built a big food pantry in a central location and we're more of a logistics company.

01:12:42.000 You know, we'll take like, pick a certain community like Grimesland.

01:12:47.000 Every Saturday, we'll load up food.

01:12:48.000 We'll go there.

01:12:49.000 And then the people in need will do a food drive and basically give them three different boxes of food, a box of dairy products, pantry, and vegetables.

01:12:56.000 And then we come back two weeks later and give them food.

01:12:58.000 So basically, they can just live off the food we supply them.

01:13:01.000 And we do that to a bunch of little communities.

01:13:03.000 And we just crossed one year of operation, and we were able to give away over a million meals in our first year.

01:13:08.000 That's fantastic.

01:13:09.000 Oh, yeah.

01:13:09.000 So in those boxes...

01:13:12.000 This one was a special episode.

01:13:13.000 Someone gave us 50,000 cookies.

01:13:14.000 Go back, though, where the boxes were.

01:13:17.000 Back one more.

01:13:18.000 Yeah, right there.

01:13:18.000 So that's what we give to everyone that comes to the food drive completely for free.

01:13:22.000 We never charge the fucking person a dime for food. 0.98

01:13:25.000 That's enough to survive two weeks. 0.99

01:13:26.000 And it's good nutritious food.

01:13:28.000 We actually invested in, we got a really nice fridge too, which most food pantries don't have, so we can store a lot of cold goods like vegetables and dairy products.

01:13:36.000 Also, some of these places, the food pantries went under, and so we come in and we take over for the old food pantries, and people love when we do, because you go from a box of, I don't want a dumpster on them, but average stuff, to now you're getting fucking milk and dairy and yogurt and also all these vegetables. 0.99

01:13:51.000 They're like, what the fuck? 0.98

01:13:52.000 This is free? 1.00

01:13:52.000 It's over $100 worth of food. 1.00

01:13:55.000 And so, yeah, it's been great.

01:13:58.000 That's awesome.

01:13:58.000 So how does this work?

01:14:00.000 If someone wants to go to the food pantry to get food, how do You don't go to the food pantry.

01:14:03.000 We do distributions where we go to places in low-income places and do distributions.

01:14:08.000 And so you would just come to the distribution, and you just sit in your car, pop your trunk, we put food in, and you drive off.

01:14:14.000 So you just set up a shop, like a stand on the side of the room, like this unit?

01:14:18.000 No, no.

01:14:18.000 So they're scheduled.

01:14:20.000 The communities are notified beforehand.

01:14:23.000 Was that line a bunch of people waiting for food?

01:14:25.000 Yeah, this was a special one we did for Thanksgiving where we gave away 10,000 turkeys for free.

01:14:29.000 That is so awesome, dude.

01:14:31.000 Yeah, well, this isn't our normal thing.

01:14:34.000 Basically, you go there.

01:14:37.000 It'll be in the church parking lot.

01:14:38.000 How do these people find out about this?

01:14:40.000 Well, that's the thing.

01:14:41.000 Your first food drive is not as many people, but word spreads as you do them, and you consistently show up at the same time every second week, and people just come and come, and eventually hundreds of families come.

01:14:50.000 Look at the line there.

01:14:51.000 That's nuts.

01:14:52.000 Yeah.

01:14:52.000 This one, because it was a bigger thing, we actually bought ads and spread it out and stuff like that.

01:14:58.000 You got people in turkey outfits.

01:14:59.000 Yeah.

01:15:00.000 That's a turkey holocaust right there. 0.98

01:15:02.000 Look at all those dead turkeys. 0.95

01:15:03.000 I know.

01:15:05.000 Hey, I mean, people ate.

01:15:06.000 It's amazing.

01:15:07.000 It's very cool that you did this.

01:15:09.000 It's very cool.

01:15:09.000 And you see these people where you're...

01:15:11.000 Oh, you even made a turkey.

01:15:12.000 Yeah.

01:15:13.000 These people that are waiting in line for these turkeys.

01:15:15.000 But this isn't our normal thing.

01:15:16.000 So like I said, it's the distributions we do with the other food.

01:15:20.000 So essentially, I want to grow this channel really big, get it where it's pulling millions of dollars a month in revenue, and do tons of brand deals and stuff like that, and then just basically use that money to buy food and feed as many people as we can.

01:15:32.000 That's so cool.

01:15:33.000 I love it, man.

01:15:34.000 I just love that you do that.

01:15:35.000 And that turkey thing, when you're out there, how long does that take to get turkeys to that many people?

01:15:41.000 I mean, that was like a four or five hour food drive.

01:15:43.000 I mean, we're pretty efficient with the lines and getting through it.

01:15:46.000 Did you run out of turkeys?

01:15:48.000 No, actually, we had 10,000.

01:15:50.000 I don't remember the number, but we had a few thousand left over that we then went to other food pantries and we gave to them to give to their communities.

01:15:57.000 That's so cool.

01:15:58.000 And do you have someone who organizes that for you?

01:16:01.000 Oh, of course.

01:16:02.000 Like a philanthropy manager or someone?

01:16:05.000 So his name's Darren, which also, shout out to Darren, he's literally the greatest thing that's ever happened to me. 1.00

01:16:09.000 This guy's a fucking lunatic. 0.99

01:16:11.000 He won't let me pay him for working on the charity. 1.00

01:16:14.000 He's like that in love with helping people.

01:16:16.000 Yeah, and he puts in like 10 hours a day every day.

01:16:19.000 He's a machine.

01:16:19.000 You can stop him if you wanted to.

01:16:21.000 He loves helping people.

01:16:23.000 That's so cool.

01:16:24.000 So he built it out.

01:16:25.000 So I met him.

01:16:26.000 I kind of stole him from a different nonprofit because I met him and I loved him. 0.96

01:16:29.000 I was like, fuck yeah, there's not another person in the world I'd rather have run Beast Philanthropy.

01:16:33.000 And so now, yeah, it's its own thing. 0.98

01:16:36.000 You know, we have people that work in the pantry, logistics people and stuff like that.

01:16:41.000 Wow.

01:16:42.000 And, like, how does one procure 10,000 turkeys?

01:16:46.000 Well, that one, again, this is why the beauty of Beast Fantasy, that was a sponsored video by Gineo, which is a company that sells turkeys, and so we got them to give us 10,000 turkeys plus money to feed people for free in exchange for a shout-out in the video.

01:16:58.000 Oh, that's amazing.

01:16:59.000 That's brilliant.

01:17:00.000 Exactly.

01:17:01.000 And so you do all this, you have this food drive, and then, you know, then people know, okay, that this is a regular thing.

01:17:08.000 Exactly.

01:17:08.000 And then it builds up.

01:17:09.000 The turkey thing isn't.

01:17:10.000 That was a thing to be special.

01:17:11.000 But normally, yeah, exactly.

01:17:12.000 And the more you do it, the more people come.

01:17:14.000 And then we just guesstimate the numbers and average it out and usually bring a little extra just in case more people come this week than others.

01:17:21.000 And he just does that routinely.

01:17:22.000 And right now we're doing that for like 13 communities.

01:17:24.000 And then we're going to build another food pantry and scale that up and just keep scaling up.

01:17:29.000 Also, I don't want to just do North Carolina.

01:17:31.000 Our next food pantry is going to be in Atlanta and then hopefully get out of America and just keep scaling them up.

01:17:36.000 Wow.

01:17:37.000 So you just keep everything you're doing, you just keep expanding and scaling up.

01:17:42.000 Exactly.

01:17:42.000 Because I'm not trying to make money, so it's easy.

01:17:45.000 That's so unusual, though.

01:17:47.000 Well, also, that's a charity, so all the money goes back into it.

01:17:49.000 Yeah, exactly.

01:17:50.000 But it's so unusual that someone is so selfless, and then that you have the vision to just, I'm not trying to make money, I'm just trying to grow the company.

01:17:57.000 Yeah. 0.98

01:17:58.000 Well, in that particular one, I'd be fucked if I didn't have Darren. 0.99

01:18:01.000 He's, like, just a lunatic, and he's literally one of the smartest people I've ever met. 0.98

01:18:04.000 And the fact that he has such a philanthropic heart, like, the dude could probably make, like, five, ten million dollars a year working in a normal business, but he dedicates his life to charity. 0.95

01:18:12.000 I don't understand it, but I love him.

01:18:14.000 Well, obviously it means something to them.

01:18:17.000 It's important.

01:18:18.000 And so this charity that you do with the food bank, how many employees are involved in that?

01:18:24.000 He would know better, because I'm not in the weeds.

01:18:27.000 Because this is what you have to think about strategically.

01:18:30.000 The most optimal, like, you know, in a perfect world I could be on the front lines, going to the food drive, getting my food, but the most valuable use of my time is to make videos to generate revenue to buy food, right?

01:18:39.000 So I'm more doing high-level things like figuring out what's the next viral stunt for the charity so we can do a brand deal and get a couple hundred grand in and stuff like that.

01:18:45.000 I'm not really in the weeds of, like, how are we going to do this food distribution tomorrow or, like, this shipment's late, so blah, blah, this.

01:18:51.000 Right, right.

01:18:52.000 Probably somewhere around a dozen right now because we're only at one warehouse.

01:18:56.000 And you eventually plan on going worldwide?

01:18:59.000 Yeah, exactly.

01:18:59.000 Just scaling it up.

01:19:00.000 By watching those videos, you're essentially feeding people, literally, because all the revenue goes through it.

01:19:05.000 So I think we can get to the point where we're supporting a dozen of these and just keep going bigger and bigger.

01:19:11.000 That's so cool.

01:19:13.000 What other, like...

01:19:15.000 I don't know.

01:19:16.000 This is just what I do all day.

01:19:18.000 So I just...

01:19:18.000 Come up with these ideas.

01:19:19.000 No, I didn't come up with it.

01:19:20.000 It's just like, I mean, that's something I was passionate about.

01:19:22.000 Passionate about YouTube.

01:19:23.000 Essentially, but like, that's like a parallel thing, right?

01:19:26.000 Like, I've already put in the 100,000 hours and obsessed over YouTube.

01:19:29.000 So it's like building a channel that, like, we leverage to grow our charity, like, isn't as crazy.

01:19:34.000 Because, like, I already know all this stuff.

01:19:36.000 You know what I mean?

01:19:37.000 Like, how to go viral and that type of stuff.

01:19:39.000 That's so dope, dude.

01:19:40.000 I just love the vision that you have for this.

01:19:42.000 It's because it's so unusual for a young person to have such a clarity and focus.

01:19:47.000 Yeah, well, pull up MrBeast Gaming.

01:19:49.000 I want to show you some of the other stuff, too, because it's like the main channel isn't even all we do.

01:19:53.000 We've managed to—we have one of the largest gaming channels on YouTube and one of the largest reaction channels on YouTube as well.

01:19:58.000 So it's like I actually spend a fuckload of my time every week filming because we have five different channels.

01:20:04.000 So this is our gaming channel.

01:20:06.000 Just hit videos so you can see them.

01:20:07.000 These actually go really viral.

01:20:09.000 And so we basically apply what we do in real life to gaming.

01:20:13.000 We invited 1,000 v 1,000.

01:20:15.000 We invited 1,000 players to fight against another 1,000 players and the winner gets a bunch of money.

01:20:22.000 Whatever, right?

01:20:23.000 And so these do really well.

01:20:25.000 Actually we recreated Squid Game in Minecraft as well.

01:20:29.000 And so, you know, usually on Mondays I film for gaming, on Tuesdays I film for Reacts, and then I do World once we're uploading again, Wednesday through Fridays I film on the main channel, and then Saturdays when I do Beast Burger, Feastables, and like all my side businesses I take calls, and then I try not to work on Sunday.

01:20:45.000 How much energy do you have to do this?

01:20:47.000 Not enough.

01:20:48.000 I'm constantly losing my mind.

01:20:51.000 But it's all self implied.

01:20:52.000 And at any point I could stop.

01:20:54.000 So it's like no one's forcing me.

01:20:55.000 But it's just like...

01:20:56.000 I don't know.

01:20:58.000 If I don't, I get depressed.

01:21:00.000 Really?

01:21:00.000 Yeah.

01:21:01.000 This is what I live for.

01:21:03.000 I don't know how to put it in words.

01:21:04.000 Because of the fact that you've just generated such an immense audience.

01:21:07.000 And it's just become...

01:21:09.000 Yeah, and so I hit videos here.

01:21:10.000 So this is our reaction channel, which also averages over 10 million views a video.

01:21:13.000 Wow.

01:21:14.000 So this is all just, look at that.

01:21:16.000 Yep.

01:21:16.000 So this is all just you looking at stuff online.

01:21:19.000 Yeah, whatever we think is interesting.

01:21:20.000 So like, you know, world's unluckiest people.

01:21:23.000 The eight minutes of us just reacted to people super unlucky and stuff like that.

01:21:27.000 And that's one of my best friends, Chris.

01:21:29.000 It's actually, I don't know how, but it's really funny when you just put us in a room and just let us roast and react to things.

01:21:36.000 And you do this one day a week?

01:21:39.000 Yes.

01:21:39.000 And so actually this day is also the same day I filmed Philanthropy, if you have a Philanthropy video that week as well.

01:21:45.000 Yeah, it's a lot.

01:21:47.000 It's a lot and there's no...

01:21:48.000 Also, well the thing too is like, so these channels, like this channel specifically doesn't cost a lot of money to run.

01:21:55.000 So this is like Mostly just pure profit, which is what I ran into as my main channel because I kept taking the videos bigger and bigger and bigger.

01:22:02.000 They did get a point where they weren't really profitable.

01:22:04.000 I was losing money every video.

01:22:05.000 So I started this other channel so they would make money so I could lose money on my main channel, if that makes sense.

01:22:11.000 Really?

01:22:12.000 Yeah, so the gaming channel...

01:22:14.000 So the stuff like the Squid Games, it's so cross-prohibitive.

01:22:18.000 Well, that one, because it's getting so many views, might break even. 0.97

01:22:21.000 But yeah, other videos like buying that private island and giving it away and terraforming it, yeah, fuck no. 0.99

01:22:25.000 You lose money on that. 0.96

01:22:26.000 Yeah, a lot of videos.

01:22:27.000 We did a video where we sold houses for a dollar.

01:22:33.000 Usually it's like I think things are going to cost less than they do, but it ended up costing over a million dollars and it probably only made like 600 grand.

01:22:39.000 So that was like a $400,000 L. I take Ls like that all the time, but that's why I have these other things so I can afford to.

01:22:46.000 So I don't really care if a main channel video makes money or not.

01:22:49.000 It's just like, in general, does everything at least semi-supplement it so I can.

01:22:54.000 If that makes any sense.

01:22:55.000 It makes a lot of sense.

01:22:56.000 So you kind of have a safety net of sort of almost like backup revenue.

01:23:03.000 Yeah.

01:23:04.000 Essentially, if I didn't have these, the main channel videos, I just wouldn't have been able to keep making them bigger.

01:23:08.000 I don't know.

01:23:10.000 I would just be sad.

01:23:11.000 Then they'd have to be lamer, which is another reason why people don't do what I do because a lot of people just aren't profitable.

01:23:16.000 They don't make money.

01:23:17.000 Well, I just don't think people would be as obsessed as you are.

01:23:20.000 You've got a very unique vision with this stuff.

01:23:23.000 When I'm talking to you and I recognize the scale of it all, it's massive.

01:23:29.000 That's all I do.

01:23:30.000 I understand, but you must have some sort of a social life too, right?

01:23:34.000 Not really.

01:23:36.000 I don't.

01:23:37.000 That's the problem.

01:23:39.000 But it's not a problem.

01:23:39.000 I love it.

01:23:40.000 And I wouldn't trade for anything.

01:23:41.000 Well, there's not a lot of human beings that ever get to a position like you're in.

01:23:44.000 It's a very rare place.

01:23:46.000 Thank you.

01:23:47.000 I mean, the question now is, like, can we keep it going?

01:23:49.000 Because, like, last year we were the highest earning YouTube channel in the world and the most subscribed to YouTube channel in the world, which is great. 0.97

01:23:55.000 And it's like, fuck yeah.

01:23:56.000 And then you realize, well, if we're going to do better this year, that's going to be pretty hard. 0.99

01:24:01.000 Because we got beat number one.

01:24:02.000 So just keep going, though.

01:24:05.000 Keep grinding.

01:24:05.000 Well, it seems like you could do it.

01:24:07.000 I mean, if anybody can do it, you could do it.

01:24:08.000 Do you have a grand vision?

01:24:10.000 I sort of asked you this before, but when you think of your future, do you have an idea in your head of where you would like all this to go to?

01:24:19.000 Because it seems like the world's your oyster.

01:24:22.000 You could kind of keep going and do whatever you want.

01:24:25.000 Do you have a vision that...

01:24:27.000 Yeah, I mean, I do in a way see it a little bit as like Elon's PayPal.

01:24:31.000 Like, you know, maybe when I'm 30 and if I'm not doing YouTube anymore, I'd take the money and move on to the next business like Tesla, SpaceX and stuff like that.

01:24:40.000 But I don't know.

01:24:41.000 I mean, right now I've spent up to this point my entire life hyper obsessing over how to go viral, YouTube, YouTube, YouTube, YouTube, making videos, how to go viral.

01:24:50.000 So it's like, that's really it.

01:24:51.000 I just want to do this as long as I can.

01:24:53.000 And just keep growing it, though.

01:24:56.000 The thing is, if it gets to a much larger place, you are at, what is it, 90 what million on your main channel?

01:25:04.000 91 on the main.

01:25:05.000 What happens when you hit 300 million?

01:25:08.000 It's like everyone in the country subscribes to you.

01:25:11.000 Keep going.

01:25:12.000 I mean, I want to do YouTube for at least another 10 years because I don't think YouTube's going to slow down.

01:25:17.000 YouTube's still growing year over year.

01:25:18.000 No, I don't think it's slowing down.

01:25:19.000 Exactly.

01:25:20.000 So, like, why would I not want to be the biggest YouTuber on the platform?

01:25:23.000 Like, why do I need to do anything else?

01:25:25.000 Like, I just want to keep growing, be at the top, and I think the platform's just going to get bigger with time.

01:25:30.000 But as you do more and more of these Squid Games type things, do you see yourself putting more and more time into production and more and more time to bigger it?

01:25:38.000 Because it seems like you want to ramp things up.

01:25:40.000 With each one, you want to make it grander than the one before.

01:25:43.000 Yeah.

01:25:43.000 And that's why I need the smartest people in the world around me.

01:25:47.000 Because I'm filming so much, I don't have time to be in the weeds.

01:25:50.000 Which I already have, like I told you before, some geniuses.

01:25:53.000 But I need more.

01:25:53.000 If you're out there and you know how to do production, hit me up.

01:25:57.000 But yeah, ideally you just build out the team so I'm not the one having to micromanage and do it.

01:26:01.000 Where do you think you would be if it wasn't for this?

01:26:04.000 I don't know.

01:26:06.000 I have a problem.

01:26:09.000 I'm so obsessed.

01:26:10.000 I devote my life to one thing and that's just all I live for.

01:26:14.000 That's not a problem, man.

01:26:15.000 No, I know, but that's...

01:26:16.000 That's an amazing gift.

01:26:17.000 True, true, but that's where...

01:26:18.000 I don't know what it is.

01:26:19.000 I mean, I could have devoted... 1.00

01:26:20.000 That laser-like focus, cocaine-like addiction could have been on painting bowling balls or something fucking dumb. 0.98

01:26:27.000 So I'm just grateful it was like at a young age it was something like this that has infinite upside and you can just I can just obsess and I can obsess forever you know? 0.98

01:26:35.000 Before YouTube was there another thing that you concentrated on with that kind of hyper focus?

01:26:39.000 I mean, a little bit of baseball.

01:26:41.000 I got Crohn's when I was 15, so I played baseball nonstop.

01:26:45.000 And then when I got Crohn's, I lost like 50 pounds. 1.00

01:26:47.000 I'm like, fuck that. 1.00

01:26:48.000 You got Crohn's? 1.00

01:26:49.000 Crohn's disease.

01:26:50.000 Right, but Crohn's is something that's a genetic disease, right?

01:26:53.000 Yeah.

01:26:53.000 So it just manifests itself?

01:26:54.000 It started to emerge?

01:26:55.000 You're not born with it.

01:26:57.000 Are you not?

01:26:58.000 Yeah, most people get it when they're around 15 to 20. I mean, I guess you're born with the genetics thing, but I guess the inflammation doesn't occur until that age.

01:27:09.000 Go into the bathroom like 10 times a day.

01:27:11.000 And so I was a little obsessed with baseball.

01:27:14.000 I literally was playing like two or three hours a day.

01:27:17.000 There was a period where I actually kind of quit YouTube when I was like 13, 14, so I could just really focus on baseball. 0.99

01:27:23.000 But then once I got that, which was probably a blessing, I was like, fuck it. 0.97

01:27:26.000 I don't care anymore. 0.99

01:27:27.000 And I just went all in on YouTube.

01:27:29.000 So this Crohn's, do you have to seriously regulate your diet?

01:27:34.000 Yes.

01:27:34.000 Very regulated diet.

01:27:36.000 I run out of energy very easily.

01:27:41.000 That doesn't make sense.

01:27:42.000 How's that possible?

01:27:43.000 You have so much energy.

01:27:44.000 I don't.

01:27:45.000 I'm probably one of the least energetic people you'll ever meet.

01:27:47.000 But you do so much.

01:27:48.000 How is it possible that you have no energy?

01:27:50.000 I don't know, because my immune system attacks itself, so it's very draining.

01:27:52.000 Right.

01:27:54.000 And so, yeah, I get very tired easily.

01:27:56.000 I take a lot of naps and stuff like that.

01:27:57.000 I have a buddy of mine in Ohio that has it, and he can't eat bread. 0.86

01:28:00.000 Yeah, I can't eat a fuckload of stuff.

01:28:02.000 So you can't have one of your own burgers?

01:28:05.000 No, actually that's fine.

01:28:06.000 It doesn't flare me up.

01:28:07.000 Even when I eat burgers, I usually take off the buns and just eat meat.

01:28:10.000 I don't really like bread that much anyways.

01:28:13.000 But no, that's fine.

01:28:15.000 And the chocolate bar actually is good on my stomach too, which is why I'm pretty happy with that as well. 0.97

01:28:19.000 So what is it that really fucks with you? 0.99

01:28:21.000 Weirdly enough, corn, for whatever the fucking reason. 1.00

01:28:23.000 Corn? 1.00

01:28:24.000 Corn, just like, if I want diarrhea tomorrow, just give me some fucking corn. 1.00

01:28:27.000 Really? 1.00

01:28:28.000 Yeah.

01:28:29.000 Corn, anything spicy, anything like overly, overly processed.

01:28:34.000 I'm trying to think.

01:28:35.000 What exactly is Crohn's?

01:28:37.000 What is the immune system doing?

01:28:40.000 I'm going to be honest, I've never fully understood it.

01:28:42.000 It's something about my intestines where the lining of it, the immune system attacks it, so my intestines are super inflamed, and so if it's not in remission, I basically just can't digest food because it's so inflamed, food just passes through and you just shit it out.

01:28:56.000 Oh, wow.

01:28:57.000 Yeah, so it's brutal, which is why when I first got it, I lost 40 pounds in a really quick time span.

01:29:02.000 It's often with ulcerative colitis, too.

01:29:06.000 A friend of mine has it.

01:29:07.000 Ulcerative colitis is a little bit more extreme version of Crohn's, so thankfully I got a little bit of the dulled down version.

01:29:12.000 But yeah, like sometimes I'll flare up and then I'm just like, I'm dead.

01:29:17.000 I just lay in bed all day and I can't really do anything.

01:29:20.000 Is there any medication that you can take that improves it?

01:29:23.000 Yeah, so I'm on what's called Remicade, and so every eight weeks they just do an IV with a huge bag, which essentially suppresses my immune system. 0.71

01:29:29.000 So that's why I get sick very easily, because the answer to my immune system attacking itself is just to fucking nuke my immune system. 0.80

01:29:36.000 Oh, Jesus Christ. 0.98

01:29:37.000 I know.

01:29:38.000 So it's a little annoying.

01:29:39.000 It's unfortunate.

01:29:39.000 I'm stuck with it.

01:29:40.000 What can you do?

01:29:44.000 It blows my mind that there's no cure.

01:29:48.000 You can probably Google it.

01:29:49.000 Millions of people in America, I'm pretty sure, have it. 1.00

01:29:52.000 It's pretty fucked up. 1.00

01:29:53.000 It's annoying. 0.99

01:29:54.000 I don't understand why there's not a better way to treat it.

01:29:57.000 Are there any sort of dietary remedies that maybe people have tried?

01:30:02.000 I'm sure if I just like dropped everything and just spent my life laser focused, I could probably figure out some way to like 780,000.

01:30:09.000 780,000 Americans currently have Crohn's.

01:30:11.000 Yeah.

01:30:11.000 And another 900,000 have ulcerative colitis.

01:30:14.000 Wow.

01:30:15.000 Yeah.

01:30:15.000 I don't know.

01:30:16.000 Honestly, I haven't really thought of it.

01:30:18.000 It's just one of those things like I'm so used to it.

01:30:19.000 It's just life.

01:30:20.000 But it seems like you're such a smart guy that dedicates yourself to things and find solutions.

01:30:24.000 Maybe this is something you could do.

01:30:26.000 Yeah.

01:30:26.000 Maybe after YouTube, I throw my life at that.

01:30:28.000 Take the money.

01:30:29.000 Have you tried an elimination diet?

01:30:32.000 Yes, exactly.

01:30:33.000 So I don't know why I'm drawing a blank.

01:30:35.000 I mean, there's a lot of things that aggravate it.

01:30:37.000 It's like chips, cookies, or things like that.

01:30:41.000 Chips that have corn.

01:30:42.000 Yeah, exactly.

01:30:43.000 So you have probably an allergy maybe even to corn.

01:30:45.000 Yeah, so like I've done it.

01:30:46.000 I know what to eat now where it's not like my diet isn't causing it, but for whatever reason, sometimes it just flares up.

01:30:51.000 It's weird.

01:30:52.000 Does it say anything, Jamie, about some sort of dietary solution for Crohn's disease?

01:30:58.000 I've talked to my friend about this.

01:30:59.000 He got around the same age as you.

01:31:01.000 His name is also Jimmy.

01:31:03.000 Let's go.

01:31:04.000 He, though, went the other way.

01:31:07.000 He has had multiple inches of his colon removed.

01:31:11.000 Does he have the bag on his side?

01:31:12.000 He did for a while, but he's pretty healthy now.

01:31:14.000 That's my worst fear. 1.00

01:31:16.000 If they remove it, you then have to get the bag, and then you shit in the bag. 0.99

01:31:20.000 Yeah, I know an older guy who has one of those. 0.99

01:31:23.000 That's my worst fear. 0.99

01:31:25.000 That's fucking gross. 1.00

01:31:26.000 It's gross and it's scary. 0.99

01:31:28.000 Yeah, but I know people who have gotten it and they're just like, they're like, when they went from being tired and miserable and all that, and then they get that surgery and they feel like a normal human.

01:31:35.000 It completely changed their life. 0.87

01:31:37.000 I mean, they shit in a bag, but at least now they're happy. 1.00

01:31:39.000 Yeah, it's like six in one, half a dozen in the other. 1.00

01:31:42.000 Like, what's better? 1.00

01:31:43.000 I'd rather have shit in a bag and be happy. 1.00

01:31:46.000 Well, I know. 1.00

01:31:47.000 I guess.

01:31:48.000 I think about a lot, because I could just have the part I have removed, and then I'd be fine, too.

01:31:53.000 Yeah, but man, what if you did that and then down the road they come up with some sort of a solution?

01:31:58.000 I know.

01:31:58.000 Because I was wondering if like stem cells or something along those lines.

01:32:02.000 I remember, because I've talked to them a long time, I just looked it up.

01:32:05.000 I've seen when CBD was getting big, there were some talks that it could help people, but I just checked and there was a study that said there wasn't anything conclusive on that.

01:32:15.000 Just the CBD part.

01:32:16.000 Yeah, anything that reduces inflammation.

01:32:18.000 Yep.

01:32:20.000 So they don't know what causes it or why a person gets it versus...

01:32:25.000 I could speculate, but I don't think he knows.

01:32:29.000 No, I mean, not that I know.

01:32:31.000 Does exercise help it?

01:32:32.000 Does anything help it?

01:32:34.000 I mean, your immune system attacks itself is all I know.

01:32:37.000 Nothing's ever really...

01:32:38.000 It just feels so random.

01:32:40.000 It's weird.

01:32:41.000 Because I know people who've had it in time before.

01:32:44.000 The literal only answer that they could have was just to get that part of their body cut out, which is just unfathomable.

01:32:52.000 Yeah.

01:32:53.000 But anyways, such is life.

01:32:55.000 Yeah, my friend's mom died from that.

01:32:58.000 Wow.

01:32:58.000 Yeah, back in the day when they did just used to cut chunks of your body out and she eventually passed away at a young age.

01:33:07.000 As a mom, she was 35. Oof.

01:33:10.000 Yeah, it's horrible.

01:33:11.000 This is their motto.

01:33:12.000 No colon still rolling.

01:33:13.000 No colon still rolling.

01:33:16.000 But anyways, yeah, it's life.

01:33:18.000 I mean, I could have cancer.

01:33:20.000 There could be much worse stuff.

01:33:22.000 Well, you have a great attitude.

01:33:23.000 Now, when you look back at all the stuff that you've done and the fact that you've done all this while you're dealing with an autoimmune disease, that's a giant inspiration to other people that are struggling.

01:33:34.000 Thank you.

01:33:35.000 It really is. 0.97

01:33:36.000 I mean, yeah, if you have an autoimmune disease, just fucking push through it. 0.97

01:33:40.000 That's what I did, and it worked. 0.95

01:33:42.000 Well, you have a very happy attitude.

01:33:44.000 I mean, obviously you've been wildly successful in your young life, but you have a happy attitude towards things, and I think that also is very inspirational to people.

01:33:54.000 Yeah.

01:33:54.000 I mean, I wish if I had thought about this, I could probably have some, like, badass quote, but, I mean, the gist is, like, you know, if it's Crohn's, like, sitting there mourning over it, or, you know, all day, like, that doesn't do anything.

01:34:06.000 Like, if it's something that you can't, it's out of your control, like, worrying about it's just, it quite literally is a waste of time, you know?

01:34:13.000 Yeah.

01:34:14.000 Well, you're very into time management, obviously.

01:34:17.000 You kind of have to be, because you have so many things on your plate.

01:34:20.000 I mean, essentially, yeah, the more I film or work directly correlates to the more money we bring in, so the bigger videos we can do.

01:34:27.000 So, yeah, it's essentially just a formula where my time goes optimally for videos.

01:34:32.000 Do you have a lot of guys coming to you for advice?

01:34:34.000 Like, hey, I want to be like Mr. Beast.

01:34:36.000 You know, actually, here, can you pull up my Twitter?

01:34:37.000 I have something cool I want to show them.

01:34:39.000 I mentor YouTubers a lot.

01:34:40.000 You'll probably find this cool.

01:34:42.000 One of the people I've been mentoring recently, he was doing $24,000 a month, and then he recently had a $400,000 a month.

01:34:49.000 Really?

01:34:49.000 On YouTube, yeah.

01:34:50.000 Wow.

01:34:51.000 Yeah, so I tweeted out the before and after of his revenue.

01:34:54.000 And so, yeah, just click on that left image.

01:34:57.000 So this was before I started mentoring him.

01:34:59.000 He was doing 4.6 million views a month, 24 grand.

01:35:02.000 And then probably like seven, eight months into it, we got him up to 45 million views, and he had a $400,000 a month.

01:35:09.000 Wow.

01:35:09.000 And what kind of advice are you giving someone like that that makes such an exponential change in the amount of interactions he had?

01:35:17.000 The biggest thing is, it's much easier, as weird as this sounds, it's much easier to get 5 million views on one video than 100,000 views on 50 videos.

01:35:26.000 Does that make sense a little bit?

01:35:28.000 Like, a lot of people, like, you could upload one great video a year and get more views than if you uploaded 100 mediocre videos.

01:35:36.000 It's very exponential.

01:35:38.000 Essentially, like...

01:35:40.000 Well, now I'm going to dial back.

01:35:41.000 To do on YouTube, you just need people to click your videos and watch them.

01:35:45.000 That's literally all YouTube wants.

01:35:46.000 And so if you get people to click your video 10% more and watch a video 10% longer than mine, you don't get 10% more views.

01:35:53.000 You get like four times the views, right?

01:35:55.000 So you have to think like an exponential, right?

01:35:57.000 Like a 10% better video is four times the views, not 10% more views.

01:36:01.000 And so, like, once you understand that and you, like, funnel your energy better, it, like, it makes a big difference. 0.97

01:36:05.000 So it's usually, like, just, like, don't make your video shit. 0.98

01:36:08.000 Put in effort. 0.99

01:36:09.000 You know, like, put in way more effort.

01:36:10.000 Like, really hyper-obsessed over these videos.

01:36:13.000 Like, triple the amount of time you're putting into that video.

01:36:16.000 Because you're not going to get triple the views.

01:36:17.000 You're going to get 10x views.

01:36:20.000 YouTube's trying to serve people the best content possible.

01:36:22.000 They don't want to serve you 100 lane videos, they just want to serve you one good one.

01:36:25.000 So it makes sense logically.

01:36:27.000 Your homepage is curated the best videos possible.

01:36:31.000 And so it's really just making these videos really, really good, helping them build out a little bit of a team, like an editor.

01:36:37.000 If you're doing five jobs, then you can only put 20% of your time to each.

01:36:40.000 Well, if you hire an editor, he can put 100% of his time into that.

01:36:43.000 So even if he's like 20% worse than you, he's still going to do a way better job just because that's where all his time is going and he's able to obsess over it.

01:36:50.000 You can't spend 10 hours a day editing, but he can.

01:36:53.000 Have you always had this logical, analytical approach to things like this?

01:36:56.000 Yeah, I love this stuff.

01:36:57.000 Yeah, this is what I live for.

01:36:59.000 So it's like kind of going through and doing that for everything.

01:37:02.000 And usually, like, in his case, he's uploading less.

01:37:04.000 And even though he's making over 10 times more, it's with less videos, ironically.

01:37:10.000 And the videos are just better.

01:37:11.000 And the fans are happier.

01:37:12.000 Everything about it is just better.

01:37:13.000 So you mentor this guy.

01:37:15.000 Did you know him previously?

01:37:16.000 I did.

01:37:17.000 I knew him a little bit.

01:37:18.000 He's always had great thumbnails, but he wasn't the best at making good videos, which is those are the easiest people to mentor.

01:37:25.000 They can get people to click, but they can't get people to stick around.

01:37:27.000 So then I've obsessed over how to make good videos.

01:37:30.000 So now I just teach them how to make a video good, and then boom, the channel just goes skyrocket.

01:37:34.000 But how do you have time to mentor people with all the things on your plate?

01:37:37.000 I find it fun.

01:37:38.000 For me, it's kind of therapeutic to go on a walk, call someone, and then just roast their channel.

01:37:42.000 Is that what you do?

01:37:43.000 You roast their channel?

01:37:44.000 Not meanly, but it's just like, yeah.

01:37:46.000 Just honestly.

01:37:47.000 Yeah, I can tell you're a little lazy here.

01:37:48.000 You could have put a little bit more effort.

01:37:50.000 The hook was a little weak.

01:37:52.000 Why didn't you do this or the payoff or whatever?

01:37:55.000 And you don't ask anything of them?

01:37:58.000 Him?

01:37:58.000 No, I don't own any of his channel.

01:38:00.000 I just did it for fun.

01:38:01.000 That's a wild thing to do, man.

01:38:03.000 That's so cool that you're doing that.

01:38:04.000 Yeah. 0.99

01:38:05.000 He's going to kill it. 0.98

01:38:05.000 I think he could go on to make... 0.98

01:38:06.000 Who is this guy?

01:38:08.000 The thing is...

01:38:09.000 You want to say it?

01:38:09.000 Yeah, exactly.

01:38:10.000 Because some people know who he is, and then they're going to be like, oh, you're really successful because of Mr. V's, which I don't like.

01:38:14.000 Oh, right.

01:38:14.000 Well, look at you.

01:38:15.000 Good for you, man.

01:38:17.000 So you just look at that as an exercise.

01:38:20.000 Yeah, it's fun.

01:38:21.000 I do that for a lot of people.

01:38:23.000 It's just, I don't know.

01:38:24.000 How many is a lot?

01:38:25.000 Probably like six or seven.

01:38:27.000 It's always rotating.

01:38:28.000 It's also like me playing evil mad scientist.

01:38:31.000 I tell them things and I kind of see how the theories work on their channel and confirm what I know and it's like, oh...

01:38:38.000 Yeah, it is true.

01:38:39.000 His stats went up 10% and his views 5x or things like that.

01:38:42.000 So I also get a weird enjoyment of being able to...

01:38:44.000 Because it's nice because I don't have to do it.

01:38:46.000 I can say, oh, do this, this, and this, and then just hang up. 0.99

01:38:49.000 I don't have to go film the fucking video. 0.98

01:38:50.000 And then I just talk to them next week and I can just look at the numbers and be like, okay, this worked, this worked, and kind of see it. 0.99

01:38:56.000 Which I really enjoy getting to do that.

01:38:59.000 That's just so selfless of you.

01:39:01.000 Because...

01:39:02.000 Well, I mean, I'm getting data and I'm learning and it's helping me better understand what works.

01:39:06.000 But yeah, I guess theoretically I could bully these people into giving me half their channel if I wanted to.

01:39:11.000 No, no, I'm not saying that.

01:39:12.000 I mean, I would never expect that you would do that.

01:39:15.000 But the fact that you're willing to spend the time and give them what you've learned, that's really cool.

01:39:21.000 I've done podcasts where I've literally laid out exactly how to go viral, every little thing I know, and they're just sitting out there.

01:39:27.000 And it's funny because people will listen to them and then just explode on YouTube and make tons of money.

01:39:32.000 And it's just kind of funny because it's literally just out there.

01:39:34.000 And some people still pay hundreds of dollars for a YouTube course or anything.

01:39:37.000 Who teaches YouTube courses?

01:39:40.000 There's just ones all over the place.

01:39:41.000 Are there really?

01:39:41.000 Yeah, millions of people are trying to be YouTubers.

01:39:43.000 So the YouTube courses, are they taught by successful YouTubers?

01:39:48.000 I mean, you just Google it and we pick them.

01:39:50.000 I mean, like, there are tons of YouTube gurus.

01:39:52.000 I mean, what I know is Daryl Eves, who he...

01:39:55.000 Well, I don't even...

01:39:56.000 I don't know how public he is with his stats.

01:39:57.000 He's very intelligent.

01:39:59.000 He knows what he's doing.

01:39:59.000 So, like, his will be legit.

01:40:01.000 But also, I don't want to trash people.

01:40:03.000 I don't know.

01:40:03.000 There are other ones.

01:40:04.000 Yeah, yeah.

01:40:04.000 No, I understand what you're saying.

01:40:05.000 So, like, you just get a satisfaction out of watching people improve and grow and knowing that you do really have a very comprehensive understanding of how this business works.

01:40:16.000 Exactly.

01:40:16.000 Yeah, exactly.

01:40:17.000 And I also, I'm just so fucking obsessed with this shit, I can't stop talking about it. 0.99

01:40:21.000 In an ideal world, I probably wouldn't tell everyone every fucking thing I know about going viral all the time. 0.99

01:40:27.000 But it's just like, that's me. 0.97

01:40:28.000 That's literally all I've ever done.

01:40:30.000 It's like, if you did the same thing every day for 10 years, how do you talk about anything else?

01:40:33.000 But it's just amazing that it's still an obsession of yours.

01:40:36.000 Even though you're number one, even though you just keep being more and more wildly successful, it seems like, if I'm guessing, you're more obsessed now than ever.

01:40:46.000 Yeah, if you took it away from me, I don't know what I would do.

01:40:48.000 I love YouTube more than anything.

01:40:51.000 Technically, you get the unlimited upside money-wise, influence-wise, power-wise, whatever.

01:40:56.000 Whatever sick thing you're chasing.

01:40:58.000 With YouTube, you can get it all. 0.98

01:41:01.000 I can't think of a more fulfilling job, and I'm completely in control, and I can do whatever the fuck I want.

01:41:06.000 Those are all positives, for sure.

01:41:08.000 But it's so unusual for someone to find a thing.

01:41:12.000 For a lot of people, people that I know, and even people that are deep into their 30s, they don't know what they want to do.

01:41:18.000 They don't have a thing.

01:41:20.000 And for whatever reason, they don't connect to a thing that gets their juices flowing, that gets their engine running.

01:41:27.000 It's the saddest thing in life.

01:41:28.000 It's the saddest thing in life.

01:41:29.000 Yeah.

01:41:30.000 Because if you can find a thing that's an obsession that you can make your occupation.

01:41:34.000 I don't know who said that once.

01:41:36.000 Steve Jobs.

01:41:37.000 What did he say?

01:41:38.000 Wasn't it, if you can find what you love, there's no greater thing or something like that?

01:41:42.000 Well, it's like you'll never work a day in your life.

01:41:44.000 I think it's an older quote than that.

01:41:45.000 Search Steve Jobs if you find what you love, just on the background.

01:41:47.000 Yeah.

01:41:47.000 That really is one of the keys to a happy existence because I have so many people that I know that don't like what they do.

01:41:55.000 So many people that I know.

01:41:56.000 And they do it and maybe some of them are really successful at it, but they don't like it.

01:42:02.000 Yeah, the way you get that exponential growth is to obsess over things for decades, not years.

01:42:07.000 Since they don't truly love what they do, they never get that crazy, crazy success.

01:42:12.000 So for you, when you release a thing like the Squid Games video, you just get a wild rush Oh, gosh.

01:42:19.000 Yeah, especially that video. 0.68

01:42:20.000 You're on like fucking cloud nine for usually about a day. 0.99

01:42:24.000 You're just like punching the air. 0.99

01:42:25.000 You can't, you know, I can't sleep.

01:42:27.000 I'm excited.

01:42:28.000 Just because that was so big.

01:42:30.000 A normal video, not as much.

01:42:31.000 I'm so numb to it.

01:42:31.000 I've done it a thousand times.

01:42:33.000 Thousands of times now.

01:42:34.000 But you get that video, like, you know, I'm calling everyone.

01:42:36.000 I'm like, what'd you think?

01:42:37.000 Because that was our first time ever using CG in a video, too.

01:42:40.000 So I was just like, did you think this was cringe?

01:42:42.000 What'd you think?

01:42:42.000 And, you know, most people were stroking me off and telling me it was good.

01:42:45.000 So that felt great.

01:42:47.000 Yeah, that was good.

01:42:49.000 Probably one of the few days where I was genuinely happy.

01:42:52.000 Now, are you happy because...

01:42:55.000 What makes you more happy?

01:42:57.000 Like, numbers?

01:42:58.000 The grand scale of things?

01:43:00.000 Just seeing your vision come to fruition?

01:43:02.000 Kind of all of it.

01:43:02.000 Yeah, the vision, seeing people recognize the work we put in.

01:43:05.000 Like, because some videos, we put a fuckload of work in, and...

01:43:08.000 Well, that one, clearly.

01:43:09.000 Yeah, yeah, exactly.

01:43:10.000 So that one, they see.

01:43:10.000 But other times, you know, sometimes, I also...

01:43:13.000 I have a lot of really critical people around me, which I want.

01:43:15.000 I don't want yes-men that just tell me everything's good.

01:43:17.000 Like, sometimes, I'll pour my heart and soul in a video, and then I'll get a call right after I upload, and someone just, like...

01:43:22.000 One of my friends, it was like a bounty hunter video and I thought it was one of our best videos.

01:43:27.000 And he's just like, honestly, I think this video is a little lazy.

01:43:29.000 And he's like, here's 10 things you could have done better.

01:43:30.000 And I agreed with like four of them.

01:43:32.000 But I remember that made my heart sink. 1.00

01:43:34.000 I was like, fuck this guy. 1.00

01:43:35.000 Fuck him. 1.00

01:43:36.000 And I was like, no. 1.00

01:43:37.000 No?

01:43:37.000 Like, this is what you want.

01:43:39.000 You want honest feedback.

01:43:40.000 And I was like, this is good.

01:43:41.000 You really do want honest feedback.

01:43:42.000 Exactly.

01:43:42.000 And when it hurts, it's probably better.

01:43:44.000 Exactly.

01:43:44.000 So you've got to check yourself and realize, yeah, this makes you better.

01:43:48.000 So I have a lot of people like that.

01:43:50.000 And Squid Game was one of those videos where, like, none of them were, like, saying negative.

01:43:53.000 They were saying positive.

01:43:54.000 And that, to me, was what felt the best. 1.00

01:43:56.000 Because these are, like, the most critical motherfuckers ever. 0.99

01:43:58.000 And they were just like, this is good. 1.00

01:44:00.000 And they didn't say anything bad.

01:44:01.000 I saw the Bounty Hunter video.

01:44:02.000 That was one of the first ones my daughter introduced me to.

01:44:05.000 So what about the Bounty Hunter video do you think could have been better?

01:44:09.000 Which he said, which I agree, that the beginning felt a little fake when I threw the knife and they were tied up.

01:44:14.000 The rope wasn't as visible.

01:44:16.000 We were on an island for that. 0.92

01:44:17.000 I don't know why everything's on fucking islands, but we didn't have the best realistic looking rope, so it looked a little kiddy. 0.96

01:44:24.000 So I agree with that. 0.98

01:44:25.000 We could have made it look a little more real.

01:44:27.000 And then he had certain parts that were a little stretched out and could have been a little quicker.

01:44:31.000 And then also, he was like, this is something I suck at, because with YouTube, you're trying to hook people and keep them engaged, especially when you're in the tens of millions of views.

01:44:39.000 But part of the problem of moving so quick is sometimes you don't get as much depth in the person, because depth can be portrayed as boring.

01:44:45.000 So it's a constant balancing act of depth, but also keep moving quickly.

01:44:49.000 And so he was like, there wasn't much depth with the bounty hunter.

01:44:51.000 I don't really know.

01:44:52.000 He was like, I don't even know his name.

01:44:54.000 And I agree.

01:44:55.000 But it's hard.

01:44:56.000 In an ideal world, but again, it's not scripted, but in an ideal world, while he's doing action, because action's interesting, he gives death. 0.97

01:45:02.000 Like, if you're just driving, and you're telling the life story, that's fucking boring.

01:45:05.000 But if you're running after me, and somehow, I don't know if this makes sense, maybe a life story's not the right thing, and you tell it, while action's gone, now it's interesting, and I can kind of include it?

01:45:14.000 Does that make sense?

01:45:15.000 It does make sense.

01:45:15.000 So you're...

01:45:16.000 So that's really interesting, because what you were trying to do is you had an accomplishment.

01:45:22.000 You were trying to get the bounty hunter to chase you guys and all that jazz.

01:45:25.000 But even post-production or post-publication, you're still looking at ways you could have added more entertainment to it.

01:45:35.000 Of course.

01:45:35.000 Hooked people deeper, made it more complete.

01:45:38.000 Well, I mean, we're not looking at also how we could.

01:45:42.000 That's not scripted.

01:45:43.000 That is just a bounty hunter. 0.87

01:45:45.000 We didn't tell him what to say, so also we're trying to make a story out of him chasing me.

01:45:49.000 And those videos are the most fucking stressful videos on the planet, because we're setting that stuff up for forever.

01:45:55.000 And at any point, if he catches me, the video's over. 0.78

01:45:57.000 And everything else past that point was just for nothing.

01:46:01.000 How long did it take for him to catch you?

01:46:03.000 That one was probably like 10 hours, 11 hours.

01:46:06.000 Yeah, but it's like there's no room for error, right? 0.88

01:46:08.000 You fuck up at any point and he can't because you can't I can't just be super far away. 0.93

01:46:12.000 Then there's no tension. 1.00

01:46:13.000 It's a boring video.

01:46:14.000 I have to be close.

01:46:15.000 There has to be a possibility at all time that he could catch me or it's a boring video. 0.99

01:46:21.000 And so that means like at any point like the video could fuck up and then we just fucking everything's to shit all that work all that effort is just out the fucking window. 0.99

01:46:28.000 He catches me. 0.99

01:46:29.000 I give him 100 grand videos over.

01:46:30.000 It's not fake.

01:46:31.000 What would you do with that?

01:46:32.000 Would you just try again and have another bounty hunter? 0.96

01:46:34.000 Yeah, probably.

01:46:35.000 I'd just eat the hundred grand, you know, but like renting all this stuff, I mean, it would probably be like a quarter million dollar L because just everything's so expensive.

01:46:43.000 Right.

01:46:43.000 And then we'd probably just do it again next week, yeah, with a different one.

01:46:46.000 How do you pick a bounty hunter?

01:46:49.000 Just casting person.

01:46:50.000 I know.

01:46:50.000 That's where a lot of them weren't the most entertaining.

01:46:53.000 And it's not like they're like hitmen.

01:46:55.000 They're like bounty hunters that would like, you know, people who bail on bail and they go bounty hunt and stuff like that.

01:47:00.000 I know they went through quite a few to like find one that actually had a little bit of a personality.

01:47:06.000 Because, you know, I don't want someone like super hardcore serious.

01:47:09.000 Yeah.

01:47:11.000 So, over the years, you've kind of perfected your method of creating these tasks and these games that you play.

01:47:19.000 They're all different, though.

01:47:20.000 Yeah.

01:47:21.000 That's the thing.

01:47:22.000 Like, that video is completely different than the video where we put 50 people in a circle, which is different than where people competed for an island, you know?

01:47:28.000 Right, which is why, like, a production company would have a problem with it, because it's not a formula that you could just recreate.

01:47:33.000 Exactly.

01:47:33.000 That's why I'm still not consistently uploading, you know, because then you have shit like the Antarctica thing happened or this thing happened.

01:47:39.000 Like, I just don't know.

01:47:41.000 How often do you upload to the main channel?

01:47:43.000 Right now, around twice a month.

01:47:46.000 Well, actually right now, once, because Antarctica fell through.

01:47:49.000 But ideally, we're going to get back up to starting this month twice, and then as we build up the other teams, hopefully by the end of the year, we're doing it every single week.

01:47:55.000 That's what I want in an ideal world every week.

01:47:57.000 One a week?

01:47:58.000 Yeah, of course.

01:47:58.000 Wow.

01:47:58.000 Well, actually, in an optimal world, speaking purely analytically, if I'm putting that brain on, I would be uploading twice a week.

01:48:04.000 I would upload every Thursday and Saturday.

01:48:05.000 That's what would be optimal, which is where I inevitably do want to get to.

01:48:08.000 But, I mean...

01:48:09.000 Then I'm spending like ungodly amounts of money, ungodly amounts of people.

01:48:13.000 I mean that's – I'm going to also be filming probably like 90 percent of my waking hours.

01:48:16.000 It would be like crazy – or working hours, which is what I eventually want to ramp up to because like I said, I don't spend most of my time filming.

01:48:24.000 I spend most of my time working on videos.

01:48:25.000 But in an ideal world, I spend most of my working hours filming because that's the only thing in the world I can do and no one else can't.

01:48:30.000 Right.

01:48:31.000 Do you anticipate, like, how hard would it be to hand over the reins, the creative reins, to other people which would allow you to film?

01:48:39.000 I'm always going to have to have the final say and be pitched.

01:48:41.000 But, like, you can always narrow it down where, you know, the pitching takes less and less.

01:48:46.000 But I'm always...

01:48:48.000 I have a guy named Tyler who fucking crushes it, and I'd say out of anyone in the world, he understands how to write content better than anyone. 0.89

01:48:54.000 Any YouTuber could hire him, and he would just instantly probably triple their retention. 0.96

01:48:58.000 It's crazy.

01:48:58.000 He's really good.

01:48:59.000 But still, I'm always going to have to hear it before we film it and stuff like that, just to put my little spin on it.

01:49:05.000 Now, this Squid Games thing was the first time you used CG. Yeah.

01:49:09.000 Do you anticipate using that in the future?

01:49:12.000 I do, yeah.

01:49:13.000 Because then you could really get crazy as the technology evolves, too, right?

01:49:16.000 Yeah, but we can't be cringed with it.

01:49:17.000 When I use CG, it's not like I'm trying to hide that it's CG. Right, right.

01:49:22.000 Because we're still like, at the end of the day, we are a YouTube channel, and it's my channel, and so I don't want it to make it feel like Hollywood, you know what I mean?

01:49:30.000 I see it as a way to enhance that.

01:49:33.000 There's never going to be a world where I'm just filming in front of a green screen, but if I have something cool and I just want to extend it, that's kind of where I see CG useful, if that makes any sense.

01:49:41.000 Do you upload to Facebook?

01:49:43.000 Yes.

01:49:44.000 What are your thoughts on Meta?

01:49:46.000 I'm going to be honest.

01:49:47.000 I have no idea about anything.

01:49:49.000 Really?

01:49:50.000 Yeah.

01:49:51.000 You can probably tell by talking to me.

01:49:53.000 I'm like 95% laser focused on YouTube.

01:49:56.000 I understand.

01:49:56.000 Yeah.

01:49:56.000 So like Facebook is usually just our videos just shortened a little bit because their attention spans are a little bit shorter and we just make them vertical and put them over there.

01:50:03.000 I'm just fascinated by where augmented and virtual reality go and where it's going to take us in terms of, you know, most people, it's a big commitment to put the goggles on and to hold the controllers and to stand in a room.

01:50:19.000 And the engagement that those like VR, whether it's Oculus or what have you, that they have in comparison to like people playing with their phones, like people going on social media.

01:50:29.000 There's no comparison, right?

01:50:30.000 Yeah.

01:50:30.000 It's a tiny, tiny, tiny fraction of the people, but...

01:50:32.000 I'm wondering if there's going to be a tipping point.

01:50:35.000 Because, you know, I'm from an age where I grew up with no internet.

01:50:41.000 I'm like one of the last generations of people that grew up without an internet and didn't get the internet until I was in my 20s.

01:50:46.000 And that's when it all emerged in the world.

01:50:50.000 And I slowly watched it take over.

01:50:52.000 But no one ever would have anticipated that you'd have a device in your pocket that people would be addicted to. 0.97

01:50:58.000 And many people would be on it eight hours a day just staring at people's butts. 0.94

01:51:01.000 Yeah. 0.96

01:51:01.000 I get where you're going with this. 0.96

01:51:03.000 This virtual reality thing, there's a lot of people that are dismissing it and a lot of people think, but when I see Zuckerberg put so much emphasis on this and the fact that he's even changing the name of his company to Meta, and I see these commercials that they're doing with people staring into these art pieces that start dancing and moving,

01:51:22.000 and I'm like, where is this going?

01:51:24.000 Do you think about it at all?

01:51:27.000 A little bit.

01:51:28.000 I honestly, I think the first step is definitely going to be augmented reality.

01:51:32.000 I think so too.

01:51:33.000 Like the Google Glasses or Apple Glasses and stuff like that.

01:51:35.000 And then, I mean, I don't know.

01:51:38.000 It's hard to say because you're right.

01:51:39.000 Technology advances so much more rapidly.

01:51:41.000 I do believe within my lifetime I will be able to put on a full suit and just lay down and play like in virtual reality.

01:51:49.000 Maybe when I'm like 60, 70. And like play an actual game, have sensors hooked up, actually feel shit and just, you know, maybe with like Neuralink or some shit and control it with my mind and actually feel like I'm in a different world.

01:51:59.000 But it's weird because my gut's like, ah, that shit's like 20, 30 years away. 0.78

01:52:03.000 But in reality, like in 10 years, the VR is going to be more advanced than we could ever imagine. 0.97

01:52:07.000 And it's scary.

01:52:08.000 You're right.

01:52:08.000 It's crazy to think about.

01:52:09.000 You saw Ready Player One, I'm sure, right?

01:52:11.000 Yeah, of course.

01:52:12.000 That kind of world is not outside the realm of possibility.

01:52:15.000 In my lifetime, yeah, 100%.

01:52:17.000 I don't think it's going to be that long, man.

01:52:21.000 Like you're saying, 10, 15 years.

01:52:24.000 Supply chain ramp up and stuff like that.

01:52:27.000 It's going to take many, many years.

01:52:31.000 15 doesn't seem crazy.

01:52:33.000 Even 10 seems...

01:52:34.000 I don't know.

01:52:35.000 But our brains aren't good at thinking about how rapidly technology advances.

01:52:40.000 What is the most advanced haptic feedback suit now, Jamie?

01:52:44.000 Is there anything that's new on the horizon?

01:52:46.000 Because I know they were doing stuff that could...

01:52:49.000 Like if you got shot in a game, it could...

01:52:51.000 Have you ever done Sandbox?

01:52:53.000 Do you know what that is?

01:52:54.000 No.

01:52:54.000 It's fun, man.

01:52:55.000 You go to a warehouse.

01:52:57.000 They have one here in Austin.

01:52:58.000 And one of them is this thing called Deadwood Mansion.

01:53:00.000 So I've done it with my family a bunch of times.

01:53:02.000 You go to a warehouse.

01:53:03.000 You put the goggles on.

01:53:05.000 They give you a haptic feedback vest.

01:53:06.000 They give you plastic guns.

01:53:08.000 Yeah.

01:53:08.000 I have done that.

01:53:09.000 I did not know that was called Sandbox, though.

01:53:11.000 And you fight zombies.

01:53:13.000 Yeah, yeah, exactly.

01:53:14.000 Maybe we went to the same one.

01:53:15.000 Yeah, I went to one here two years ago.

01:53:17.000 Yeah, there's one in Austin, and then there's one...

01:53:19.000 I've been to the one in Woodland Hills, California, too.

01:53:21.000 Yeah, and did they have the lines on the ground and stuff, too?

01:53:24.000 There's some Call of Duty game they had, as well, where there's walls and stuff, and they're mapped on the ground.

01:53:28.000 Yeah.

01:53:29.000 No, it didn't have lines, but you're just basically in a room.

01:53:32.000 And then as soon as they turn it on, that room becomes like this virtual world.

01:53:37.000 And all your friends, like you see them in front of you, and they're these avatars now, like they're a pirate or something like this.

01:53:42.000 And then you get to do this game on a pirate ship, and you can fight off these skeletons that are trying to kill you.

01:53:48.000 Or you're in the zombie game, and the zombies are running...

01:54:03.000 It's wild.

01:54:05.000 And it's really fun.

01:54:06.000 And my thought is, like, this is Pong. 0.56

01:54:13.000 It's really fun, it's really exciting, but it's going to come a time where as this technology continues to evolve and they continue to have new innovation, it'll be indistinguishable from a real experience.

01:54:27.000 Yeah.

01:54:28.000 And I don't know how far away that is.

01:54:30.000 I mean, I don't know either.

01:54:32.000 If I dedicated my life, I could probably figure it out, but yeah.

01:54:35.000 My thing is, I'm wondering if it's going to come to a point in time where your show is going to exist in a virtual reality world, where someone could not just watch it, but actually be in it and be a part of it.

01:54:49.000 Well, I mean, obviously, if virtual reality has mass adoption, of course.

01:54:52.000 It's really just when the tech gets here.

01:54:54.000 If everyone had a VR headset in their house, you probably would go to concerts in there, too.

01:54:59.000 100%.

01:55:00.000 Yeah, exactly.

01:55:01.000 How good is the haptic feedback suits now?

01:55:04.000 I'm trying to look at what they were showing at CES and see if anybody said, you've got to try this, one of those kinds of things.

01:55:10.000 I know they have things that affect your hands.

01:55:12.000 It seems like the best thing they showed were maybe some gloves, and they sound very expensive, and I can't tell that, like they said they were turning knobs, so I don't know how good that feels to make it seem like you're actually turning a knob or not.

01:55:27.000 And what is the best VR setup now?

01:55:30.000 Is it Oculus?

01:55:31.000 Is it HTC Vive?

01:55:33.000 It depends on what you want to do, honestly, because I've had it for a long time now.

01:55:37.000 So there's not, from what I've been looking, a new game that's come out recently that's like, oh my god, check this out.

01:55:45.000 I would have showed it to you.

01:55:47.000 Right, right.

01:55:47.000 And I don't know that there is one.

01:55:49.000 Literally all I play with my Rift is just Beat Saber.

01:55:52.000 Yeah, that's been around for a while.

01:55:54.000 You can actually get a really good workout with that.

01:55:56.000 I agree.

01:55:56.000 It's so much fun.

01:55:57.000 You're swinging your arms around and another thing that's really great with the Oculus, there's a boxing game that you play.

01:56:04.000 So you got this, because the way Oculus is set up, the one we had back at our Woodland Hill studio, it's like just an iPad was controlling it, right?

01:56:12.000 So you have the headphones and they're pretty light and then you have these things on and you're in this virtual ring and you're boxing this character.

01:56:20.000 And every time he hits you, you see a flash of light in front of your eyes.

01:56:23.000 And so you're basically shadowboxing, but you're reacting to a thing, so you're moving, and you get a good cardio workout.

01:56:32.000 You can actually get a really solid workout.

01:56:34.000 I've never seen this.

01:56:35.000 This popped up on the thing.

01:56:36.000 I was like, this is a preview of an Iron Man VR game, which if this could get into...

01:56:43.000 AAA title game where they're spending a lot of money to make it.

01:56:45.000 Any game like this where you move in game but you're not moving in real life gives me severe motion sickness.

01:56:50.000 And I feel like it does for a lot of other people I know as well.

01:56:54.000 Obviously you're not flying in real life and you're not moving in real life, but you're moving in game. 0.92

01:56:58.000 That always fucks with me. 0.98

01:57:00.000 So it makes you want to throw up? 0.99

01:57:01.000 Yeah, or it just gives me like a giant headache.

01:57:03.000 I wonder if there's something they can give you for that, like a Dramamine or one of them little things they put on your wrist, like if you got on a boat, you know?

01:57:11.000 Yeah.

01:57:11.000 I know you didn't get into Ready Player 2, but that is part of what happens in the fictionalized world where the thing got too real and they've upgraded it.

01:57:20.000 If you spend more than 12 hours in it, your brain starts disconnecting and you can die.

01:57:24.000 That makes sense.

01:57:26.000 They work that into the physical.

01:57:27.000 I'm sure Zuck's taking that into account.

01:57:29.000 We'll see.

01:57:30.000 Well, that's probably going to be where they come up with a human-brain interface.

01:57:36.000 You know, the human-brain interface question.

01:57:38.000 It's like, how much time have you spent looking at what Elon said about Neuralink?

01:57:43.000 Outside of your podcast?

01:57:44.000 Nothing.

01:57:45.000 It's very complicated because the first steps about it are really undeniably important because the first steps about it are reconnecting people's spinal cords.

01:57:56.000 The first way that it's going to be implemented is people that have severe spinal cord injuries.

01:58:02.000 So someone who has an injury like that, they'll be able to do something where this So this implant interfaces with the brain and somehow or another can control the nerves or activate parts of the body.

01:58:17.000 I'm not exactly sure how that's done, but it's going to allow people that are paralyzed to walk.

01:58:22.000 Crazy.

01:58:23.000 Which is an undeniably amazing thing.

01:58:25.000 There's no ethical questions about that.

01:58:27.000 The ethical questions arise when you realize that you're going to be putting this quarter-sized hole in someone's head, and then you're going to put wires into their brain, and it's going to change the way human beings interface with information.

01:58:42.000 He said it's basically going to increase—this is his words—it's going to increase your bandwidth, your access to information, and you're going to be able to talk without words.

01:58:52.000 Yeah, I remember he said that on your podcast as well. 0.99

01:58:54.000 I mean, fuck. 1.00

01:58:55.000 If anybody else said that, I'd be like, shut up, bitch. 1.00

01:58:57.000 But when Elon says it, I was like, shit. 1.00

01:59:00.000 He probably, I mean, he's not saying that wildly. 0.99

01:59:04.000 He's probably got a plan, you know, for coming up with something.

01:59:08.000 See, now you're making me wish I was more educated in this, because that's so fascinating. 0.99

01:59:11.000 There's so much cool shit going on, like VR, that, that I just, fuck. 0.99

01:59:15.000 There's so much cool shit, and my feeling is the way the internet sort of just changed life. 0.99

01:59:22.000 If you go back to pre-internet versus post-internet, there's a lot of problems that people have with the internet, right? 0.98

01:59:28.000 There's cyberbullying, there's a lot of people that are disconnected, a lot of kids in particular have a real problem with Social media FOMO and just with people bullying them and them comparing their lives to other people.

01:59:41.000 With girls in particular, there's a lot of serious psychological issues that have come with social media. 0.87

01:59:48.000 But it came out of nowhere, man.

01:59:50.000 I mean, we're talking about, like, the real implementation of social media, or mass scale, where it started affecting people's lives.

01:59:57.000 Early 2000s.

01:59:59.000 And now here we are...

02:00:00.000 Maybe, like, 2010. Yeah.

02:00:02.000 Really, it was phones.

02:00:04.000 So, iPhone 2007, right?

02:00:06.000 Yeah.

02:00:06.000 Which took years to ramp up.

02:00:08.000 Yeah.

02:00:09.000 Like, maybe even 2010's a little early. 0.99

02:00:11.000 Because I agree, it's not like we've had a hundred years to study how this shit affects us. 0.99

02:00:15.000 Exactly. 0.99

02:00:16.000 It's all very recent.

02:00:17.000 And it changed lives so quickly.

02:00:20.000 It went from, you know, 1990, almost no one had a phone, a cell phone, to 2020, everyone has a cell phone, to what is it 20 years from now?

02:00:33.000 What is it 30 years from now?

02:00:34.000 I mean, when does this new technology get implemented and completely change the way human beings communicate with each other?

02:00:43.000 I don't...

02:00:44.000 I don't think it's going to be that far away, man.

02:00:46.000 I think once it gets going, the problem is, and the way Elon was explaining it, you're going to have such a competitive advantage if you have this chip, if you have this Neuralink, if you have this setup.

02:00:57.000 You could just get an infinite loan out to get it put in.

02:00:59.000 Well, not just that, but the, you know, we've always had this problem where the rich get richer and the poor get poorer.

02:01:05.000 Like, what happens, you know, from the haves and the have-nots, once the haves have a fucking neural link, and now they have literally, like, an infinity pill that they're taking that gets, what is that movie with Bradley Cooper?

02:01:19.000 Yeah.

02:01:19.000 Limitless.

02:01:20.000 We got a limitless pill they're taking.

02:01:21.000 And then out of nowhere, they have incredible access to information.

02:01:26.000 Imagine literally learning everything I know, everything I've spent my whole life studying, just downloading your brain in a second.

02:01:32.000 And what if it gives you an energy, too?

02:01:35.000 Because you think about what are people taking when they're taking stimulants like Adderall.

02:01:38.000 Well, they're taking something that stimulates their brain.

02:01:41.000 I mean, it stimulates your central nervous system, but it gives your brain more information, or more energy, rather.

02:01:47.000 But if you could do that electronically, where you're not juicing yourself up with amphetamines, but instead you're enhancing all the capabilities of your entire neural network.

02:01:57.000 Yeah.

02:01:58.000 Crazy.

02:01:59.000 Bro, we're gonna be robots. 0.71

02:02:00.000 We're gonna be cyber people.

02:02:02.000 I don't know in our lives.

02:02:04.000 I think so.

02:02:05.000 Yeah?

02:02:05.000 Yeah, I think so.

02:02:06.000 I think it's going to happen quick.

02:02:09.000 The big fear is AI, right?

02:02:12.000 What people are worried about is a sentient artificial intelligence that's far superior to ours that realizes that we're not just outdated, but we're kind of dangerous and we ruin the environment and just decides to get rid of us and take over as the new life form.

02:02:26.000 You accidentally write something that's like, help us solve climate change. 0.96

02:02:29.000 And it's like, the solution is just kill the humans. 0.65

02:02:30.000 Well, Marshall McLuhan wrote about this in the 1960s. 0.99

02:02:33.000 He said, human beings are the sex organs of the machine world. 0.96

02:02:37.000 Sex organs of the machine world. 0.99

02:02:38.000 Elaborate on that? 0.52

02:02:39.000 Well, we make the machines.

02:02:41.000 The machines need us to make them.

02:02:44.000 We are how they replicate.

02:02:46.000 So once the human being creates a machine that's better than it, why would the machine keep it around?

02:02:55.000 If they create an artificial life form that can make better...

02:02:58.000 We're incredibly advanced compared to most of the creatures on this planet.

02:03:04.000 But compared to what's possible, I mean, godlike powers, infinite powers are possible if you just scale up from what we can do now with nuclear power and video and 5G that you could send to Australia in a second. 0.71

02:03:17.000 It's wild shit you can do right now. 0.79

02:03:20.000 Imagine how far that keeps going. 0.99

02:03:23.000 And where it's going to go?

02:03:24.000 Well, if it eventually goes to an artificial creature, an artificial being that someone constructs, and it's not biologically based at all, so it doesn't have any of the pitfalls that we have in terms of our reliance on emotions and fear and our desire to breed and ego and all these different weird things that people have.

02:03:44.000 None of those.

02:03:45.000 Zero.

02:03:46.000 Zero of those things.

02:03:47.000 We'll be obsolete.

02:03:48.000 I mean, in a hypothetical world, I agree. 0.98

02:03:51.000 But the hypothetical world is being worked on right now by the smartest fucking people in the world. 0.85

02:03:56.000 That's why it's sketchy. 0.97

02:03:57.000 See, and that's why I'd rather just live in my own little bubble.

02:04:00.000 Just do my own little thing.

02:04:01.000 You figured that out with them.

02:04:04.000 You guys handle it.

02:04:05.000 Here, just make sure I don't get killed by this AI. I'll be over here. 0.81

02:04:09.000 I'll make YouTube videos.

02:04:10.000 I'll do my thing.

02:04:11.000 I'll feed people. 0.99

02:04:11.000 Listen, I'm not figuring out shit. 0.99

02:04:12.000 I'm just talking. 0.97

02:04:13.000 I'm just talking and I get to talk to smart people.

02:04:15.000 But the thing that I'm worried is it's going to sneak up on us.

02:04:20.000 And I think one of the ways that we avoid artificial intelligence, I mean, if you look at the possible pitfalls, like how does this play out?

02:04:29.000 One of the ways we avoid being obsolete is we integrate.

02:04:34.000 And that's what I think Neuralink is.

02:04:36.000 I mean, I think Neuralink is a no-brainer at some point.

02:04:38.000 Or something like that, you know, because right now your rate of learning is just as fast as you can read.

02:04:43.000 I mean, it just makes sense to be able to download information if that is possible.

02:04:47.000 If that is something that can physically happen, then it's obviously going to happen eventually because it's a no-brainer.

02:04:54.000 Yeah, I had Coleman Hughes on the podcast and he disagrees.

02:04:57.000 He thinks it's going to be so much more difficult to sort of replicate the human mind because there's so little we know of the human mind.

02:05:06.000 But one of the things that I – I don't know if I've said this to him.

02:05:08.000 I forgot to say it to him.

02:05:09.000 But my position on that has always been we don't have to replicate the human mind.

02:05:12.000 We just have to replicate its ability.

02:05:15.000 The idea that you have to replicate the human mind, well, you have to understand the human mind and just the neurons and all the cells working together and the human neurochemistry and the neurotransmitters. 0.85

02:05:26.000 There's so much shit going on in the brain constantly.

02:05:28.000 It's an intensely complex process, but They don't have to recreate that. 0.99

02:05:33.000 Just make a new thing, rather, that does what the brain does, but does it better.

02:05:39.000 And we've essentially started doing that with artificial intelligence computers.

02:05:43.000 I mean, look what we've done with chess, right?

02:05:46.000 It used to be they thought the one thing that shows that human beings are more intelligent than computers is that computers can't beat them at chess.

02:05:54.000 Well, now they beat people at chess quick.

02:05:57.000 Not only do they beat people at chess, now computers get creative and they come up with their own moves.

02:06:04.000 What do you mean, own moves?

02:06:06.000 Their own moves.

02:06:06.000 They come up with their own openings.

02:06:08.000 Like, computers come up with different patterns of playing chess that haven't been established by grandmasters.

02:06:16.000 And not just chess.

02:06:17.000 It might be actually Go that I'm thinking of, which Go is apparently much more complex than chess.

02:06:22.000 I remember that, the AlphaGo documentary.

02:06:24.000 Yeah.

02:06:25.000 Yeah.

02:06:25.000 And so these computers, here it is, DeepMind's AI is helping to rewrite the rules of chess.

02:06:31.000 DeepMind's researchers are letting AlphaZero play with different rules to find out how to improve the game.

02:06:37.000 They're creative, at least in the context of the game of chess.

02:06:41.000 Yeah.

02:06:42.000 So, look, that didn't used to be the case 10 years ago, 30 years ago.

02:06:46.000 They're getting better at thinking.

02:06:49.000 Like, how long?

02:06:50.000 Did you see Ex Machina?

02:06:52.000 No.

02:06:53.000 You didn't?

02:06:53.000 No.

02:06:54.000 How dare you?

02:06:54.000 What even is that?

02:06:55.000 You never saw that movie?

02:06:56.000 Wait.

02:06:56.000 Oh my gosh.

02:06:57.000 I purely grew up on YouTube.

02:06:59.000 I haven't seen hardly any.

02:07:00.000 That's wild.

02:07:01.000 It's incredible we can accomplish singular focus.

02:07:04.000 I said something to him earlier.

02:07:05.000 He's like, is that on YouTube?

02:07:08.000 No, it's popular.

02:07:10.000 I mean, that's how you get successful at a young age.

02:07:12.000 You just obsess and cut everything else out.

02:07:15.000 I'm not doubting that.

02:07:16.000 But you would love Ex Machina. 0.99

02:07:18.000 It's a fucking amazing movie. 0.98

02:07:20.000 It's one of my top ten favorite movies of all time. 0.99

02:07:22.000 And it's a movie about this guy who's a super genius.

02:07:25.000 The guy on the far right has been in Star Wars.

02:07:27.000 What's that dude's name, Jamie?

02:07:29.000 Oscar Isaac.

02:07:30.000 Oscar Isaac.

02:07:30.000 He's awesome.

02:07:31.000 And he creates...

02:07:33.000 And who's the girl?

02:07:35.000 I don't remember her name off the top of my head.

02:07:37.000 Well, let's give her some props to find out who it is. 0.98

02:07:40.000 But anyway, it's an amazing movie.

02:07:42.000 It's one of my top ten all-time favorite movies.

02:07:43.000 Someone listening to this, text me to watch it.

02:07:45.000 That Oscar guy is...

02:07:46.000 Alicia Vikander.

02:07:48.000 Alicia Vikander.

02:07:50.000 Oscar Isaac and then Domhanal Gleesom is the computer coder that this guy hires.

02:07:59.000 So Oscar, the Nathan guy, is this super genius who lives in this very remote location and he's been secretly working on an advanced, super complex version of artificial life.

02:08:12.000 And he has literal artificial humans in this compound that you realize are not human along the way.

02:08:22.000 And one that he has this guy do...

02:08:25.000 You know what the Turing test is?

02:08:26.000 No.

02:08:27.000 The Turing test is a test that was created by this guy...

02:08:30.000 Is it Arthur Turing?

02:08:32.000 Alan.

02:08:32.000 Alan Turing.

02:08:33.000 Alan Turing was a guy who devised a test to find out...

02:08:40.000 The idea was if you could interact with a computer and not know that it's a computer, then it would pass this test.

02:08:49.000 If you could interact with something and it would behave and think and communicate like a human being.

02:08:54.000 And so he was kind of brought on, the computer coder, to interact with this woman who was clearly a robot.

02:09:02.000 But she was so seductive and beautiful and the way she communicated was so enticing that it was essentially passing the Turing test even though he knew.

02:09:14.000 And Alan Turing, which is really crazy, Alan Turing existed, he was born in a barbaric time.

02:09:22.000 I believe he lived in the UK and he was gay and he was tried and prosecuted for being gay and they made him take drugs that I think they made him take like a chemical circumcision drug, 0.57

02:09:39.000 not circumcision, castration drug, a chemical castration drug that killed his libido and he wound up committing suicide. 0.99

02:09:46.000 So one of the leading fathers in concepts of artificial intelligence was killed by the stupidity and ignorance of human beings, which is really wild. 0.99

02:10:01.000 1952, he's convicted of gross indecency with another man and was forced to undergo so-called organotherapy, chemical castration. 0.99

02:10:11.000 It's crazy that that wasn't even 100 years ago.

02:10:13.000 No, man.

02:10:14.000 Wow.

02:10:14.000 1952. Two years later, he killed himself with cyanide at just 41 years old.

02:10:20.000 Alan Turing was driven to a terrible despair and early death by the nation he'd done so much to save.

02:10:27.000 It's an amazing story. 0.96

02:10:29.000 And it's so heartbreaking because it shows you the stupidity and the ignorance and the prejudice of human beings destroying a guy who had this vision to understand what possibly can be coming down the line in terms of artificial life. 0.99

02:10:45.000 Yeah. 0.99

02:10:46.000 And if he was 40 then, I mean, he would have lived to like 2000. He would have seen some wild shit. 0.99

02:10:51.000 Yeah, exactly. 0.99

02:10:52.000 I imagine what he would have came up with once computers actually fucking worked. 0.70

02:10:55.000 Yeah, exactly. 0.94

02:10:56.000 Yeah.

02:10:56.000 I mean, who knows how much he would have advanced his ideas and concepts, but...

02:11:00.000 Yeah, with all that stuff, I wish I had more value to add, but it's like, honestly, this is like a lot of what you just said, probably like the first time I've ever thought of half that shit. 0.97

02:11:09.000 Really? 0.98

02:11:09.000 Yeah. 0.98

02:11:10.000 I don't really spend too much time thinking about futuristic stuff.

02:11:13.000 I'm usually just like- But you work in computers.

02:11:15.000 You work on computers. 1.00

02:11:17.000 Yeah, your shit gets uploaded to computers. 0.99

02:11:19.000 Yeah, but I work in content, you know, and that's how you're saying. 0.99

02:11:21.000 Yeah, so it's interesting.

02:11:23.000 You're definitely like getting my gears turning.

02:11:25.000 I just, I wish I had more value to add.

02:11:27.000 Oh, you're great, man.

02:11:28.000 Stop.

02:11:29.000 Ex Machina, though.

02:11:30.000 You must see it.

02:11:31.000 I'm going to watch it.

02:11:32.000 You have to.

02:11:33.000 You don't have to. 1.00

02:11:34.000 Do whatever the fuck you want. 1.00

02:11:34.000 Tell me to fuck myself. 1.00

02:11:36.000 Seeing how hard you vouched for it, I kind of have to watch it. 1.00

02:11:39.000 I've watched it like four or five times, at least.

02:11:42.000 I love it.

02:11:43.000 Do you watch films?

02:11:44.000 Do you watch any films?

02:11:45.000 No.

02:11:45.000 When was the last time you saw a movie?

02:11:47.000 Well, I watched the Spider-Man No Way Home because I was cultured.

02:11:50.000 That just came out on Apple, didn't it?

02:11:52.000 Isn't it available now on Apple TV? My 11-year-old that's obsessed with you is also obsessed with Spider-Man.

02:11:58.000 Yeah, everyone is at the moment.

02:12:00.000 Tom Holland's crushing it.

02:12:01.000 But growing up, since YouTube's what I do, I should consume YouTube.

02:12:06.000 So if I consumed movies or other stuff, I always kind of saw it as a waste of time unless it was culture, so then it would make sense to watch it.

02:12:13.000 It makes sense to watch Spider-Man, so I know what's going on in the world.

02:12:16.000 But for the most part, for me, what's optimal is to just watch a bunch of YouTube so that I better understand what's trending and how to make better videos and pacing and stuff like that.

02:12:24.000 So you're constant YouTube?

02:12:27.000 Yeah, not as much anymore, but when I was growing up, hardcore, I would call it an information diet.

02:12:32.000 I would only watch YouTube, so I was constantly just ingesting how to make better videos.

02:12:37.000 That was your isolation diet, right?

02:12:39.000 Yeah.

02:12:40.000 So when you talk about Spider-Man, you can't not talk about the Into the Spider-Verse.

02:12:46.000 Have you seen that one, the animated one?

02:12:48.000 No.

02:12:49.000 No!

02:12:50.000 I've really only seen the newest one because it was so huge.

02:12:52.000 The best one is Enter the Spider-Verse.

02:12:54.000 Don't you think, Jamie?

02:12:56.000 Yeah, well, I've honestly... 1.00

02:12:58.000 That one's the shit. 0.99

02:12:59.000 But I haven't seen this one either, and I've heard they could win Oscars and whatnot. 0.99

02:13:02.000 Which the other one did win an Oscar, but they're talking like this was such a good movie.

02:13:06.000 There wasn't a lot of movies that came out there.

02:13:07.000 The newest one?

02:13:08.000 Yeah, crushed it.

02:13:09.000 It was phenomenal.

02:13:09.000 And I didn't even watch the old Spider-Man's and I feel like I understood everything.

02:13:13.000 Well, I hope it wins an Oscar.

02:13:14.000 I think this, from what I even heard, this is almost like a real action version of that animated one.

02:13:19.000 Like there's verses that combine and I don't know how visually comparable it was.

02:13:25.000 I don't think it's in 3D like the other one was.

02:13:26.000 Well, the Enter the Spider-Verse, the fact that it's animated, you could just do so much more with animation because you can get away with stuff.

02:13:32.000 It doesn't have to be realistic.

02:13:36.000 You don't have to have stunt people or CGI. It's all animated.

02:13:40.000 And I feel like animation does a better job of portraying emotion.

02:13:44.000 I don't even know how to put it into words, but with movements and stuff like that because it doesn't have to be so realistic.

02:13:50.000 Yeah, I'm kind of amazed that they don't have more feature-length animated movies.

02:13:56.000 Oh, when is that coming out?

02:14:00.000 Probably this year, later this year, probably the summer.

02:14:03.000 Oh, wow.

02:14:03.000 It says October 7th.

02:14:04.000 Oh, all right.

02:14:05.000 Nice.

02:14:06.000 But that's probably more an American thing, because anime is exploding here.

02:14:12.000 Right.

02:14:13.000 I am surprised that hasn't seeped over more into just the culture of what we consume here.

02:14:18.000 Yeah, it's exploding on YouTube, too.

02:14:20.000 I mean, there's so much anime content on YouTube.

02:14:23.000 What is happening?

02:14:24.000 How is that happening?

02:14:25.000 Because that's another thing my kid's into.

02:14:27.000 Yeah.

02:14:27.000 I love anime because the stories are so weird that it inspires me.

02:14:32.000 I feel like it's actually a really good way to develop creatively.

02:14:36.000 Like Death Note.

02:14:37.000 Have you ever heard of that?

02:14:39.000 Yes.

02:14:39.000 It's one of the biggest animes.

02:14:40.000 The story's about a book that fell from the sky, and you can write any name in it, and they die.

02:14:45.000 I watched that movie.

02:14:46.000 Yeah, well, the anime is obviously better.

02:14:49.000 The movie's good, though.

02:14:50.000 Well, the anime, if you'd like that, you'd like the anime.

02:14:52.000 It's 30 times better.

02:14:53.000 Anyone who's seen the anime is just shaking in their boots because it's a common thing. 1.00

02:14:58.000 Everyone hates the fucking movie. 1.00

02:14:59.000 What? 1.00

02:15:00.000 Yeah.

02:15:00.000 Go to the movie, Jamie, because the movie is good.

02:15:03.000 These anime dorks need to get out of the fucking house. 1.00

02:15:06.000 I mean, you should try and watch a couple episodes of the anime and see it's like, it's the pacing in the anime, it's one of my favorite shows, is really good. 0.99

02:15:15.000 And just the, I don't know, I feel like it just moves so much better.

02:15:19.000 The movie kind of made me cringe at a few parts.

02:15:21.000 Really?

02:15:21.000 Yeah.

02:15:22.000 I mean, it was silly, but it was...

02:15:24.000 That's the thing. 0.54

02:15:25.000 It was a little bit more silly, whereas, like, the anime is, like, very serious.

02:15:27.000 And it really gets you...

02:15:29.000 Because they essentially condensed, what is it, dozens of episodes down to a two-hour movie.

02:15:33.000 Right.

02:15:34.000 And what's his name?

02:15:35.000 William... 1.00

02:15:35.000 The fuck's his name is the voice of it. 1.00

02:15:37.000 The voice of the demon. 1.00

02:15:40.000 Willem Dafoe, that's right.

02:15:42.000 Yeah, he's in it.

02:15:43.000 He's the voice of the demon.

02:15:44.000 He's the guy that shows up when the dude starts putting names in the book and has people killed.

02:15:50.000 The dude meets him in a laboratory.

02:15:53.000 There he is.

02:15:54.000 It's a cool looking demon.

02:15:56.000 Does it show it?

02:15:57.000 Or did you skip ahead?

02:16:00.000 No, they'll show it.

02:16:01.000 They'll show it a little bit.

02:16:03.000 But I thought it was fun.

02:16:04.000 Yeah, right there.

02:16:05.000 But the point is, the show is just something so different that you don't find here, right?

02:16:11.000 At least when I grew up and I was watching a little bit of TV, it felt like it was just all crime scene shows and different variations.

02:16:18.000 Or game shows. 0.99

02:16:19.000 It's all the same tried and true shit. 0.99

02:16:21.000 That's what I love about anime. 0.98

02:16:23.000 You get stuff like that, you'll never Ever, ever find anything like that over here.

02:16:29.000 For me, that extra creativity is so much more entertaining.

02:16:32.000 It is weird though.

02:16:34.000 I wonder what is it about Japanese culture where they tapped into that.

02:16:38.000 It's obviously very exciting to kids.

02:16:41.000 Yeah.

02:16:42.000 Or to people of all ages, to be honest.

02:16:44.000 I mean, I don't know mass data, but just even the people I see, like everyone recently, even like a lot of YouTubers talking about to their audience, like, anime's exploding.

02:16:53.000 It's very graphic, too, man.

02:16:55.000 My kid, we were on vacation, and I always give her a hard time. 1.00

02:16:59.000 I was like, which one you watching now?

02:17:00.000 And she's like, this one's called Demon Slayer. 0.99

02:17:02.000 And she tries to explain to me, like, did you watch Demon Slayer?

02:17:05.000 A little bit.

02:17:06.000 I'm still working on it.

02:17:07.000 It's...

02:17:07.000 Super graphic!

02:17:09.000 I watched it, I was like, Jesus!

02:17:11.000 They really kill people.

02:17:14.000 It's a wild, bloody mess.

02:17:16.000 I know.

02:17:17.000 I mean, that's what I love about anime, is that for a lot of them, they don't hold back.

02:17:21.000 I prefer that.

02:17:22.000 But I guess for you, in your stance as a father, it's a little different.

02:17:25.000 Well, I don't want to protect her from fake violence.

02:17:30.000 It's weird to me that she likes it.

02:17:33.000 When you have children, one of the weird things is what disturbs them and what doesn't, and why?

02:17:38.000 What freaks them out and what doesn't freak them out?

02:17:41.000 And what freaks her out, or used to freak her out, is realistic depictions of horror.

02:17:47.000 I feel like, honestly, I'm the same way.

02:17:50.000 You're saying that's not normal?

02:17:52.000 No, no, I think it is.

02:17:53.000 Okay, yeah.

02:17:54.000 But anime, because it's not realistic, because it's clearly a cartoon, seems to be...

02:17:59.000 It's like, who killed Kenny? 1.00

02:18:01.000 Like, you bastard. 1.00

02:18:02.000 Like, when South Park, when Kenny would die every... 1.00

02:18:05.000 Do you know fucking Kenny in South Park? 0.97

02:18:06.000 I mean, I've heard the name Kenny. 0.99

02:18:07.000 I've never watched South Park.

02:18:09.000 Oh, no.

02:18:10.000 James.

02:18:10.000 Oh, no.

02:18:11.000 What is happening?

02:18:12.000 Are we in an alternative universe?

02:18:15.000 What planet are you on?

02:18:16.000 You're talking to a YouTube baby.

02:18:18.000 What?

02:18:19.000 I saw South Park as a waste of time.

02:18:22.000 He is younger than South Park, I do believe.

02:18:25.000 Well, South Park's current.

02:18:27.000 I know, but I mean, just the...

02:18:28.000 It's still amazing right now.

02:18:30.000 So you've never seen the South Park movie?

02:18:32.000 I've never watched South Park.

02:18:33.000 Oh my god.

02:18:34.000 You've never seen when Saddam Hussein... 0.99

02:18:36.000 But you're a comedian, so I feel like that's more relevant in your world.

02:18:39.000 I guess so.

02:18:40.000 I mean, before I was a comedian, I loved comedy.

02:18:42.000 You don't love, like...

02:18:44.000 Did you ever see Team America World Police?

02:18:47.000 Nope.

02:18:47.000 Jesus!

02:18:48.000 What?

02:18:49.000 You know, and you're not...

02:18:51.000 But basically, this is partly why I didn't have any friends growing up.

02:18:55.000 I'm serious.

02:18:56.000 You just YouTubed out.

02:18:57.000 Yeah, no, that's the problem.

02:18:59.000 Like, legit what you're experiencing, that's how I felt every day about every little thing throughout my teenage life.

02:19:05.000 And that's why, like, I felt like I was a fucking freak because I was like, I just... 0.91

02:19:09.000 Listen, man, I get it. 0.97

02:19:11.000 No, but now I'm confident. 0.99

02:19:12.000 I don't give a fuck. 0.99

02:19:13.000 I find it funny. 0.99

02:19:14.000 But that's what's interesting, because when I was at a younger age, I didn't.

02:19:18.000 It confused me, and I felt like a weirdo.

02:19:20.000 And I say that for people who are hyper-obsessed listening, because there are people listening to this who are probably a little bit younger, that are hyper-obsessed over certain things and probably feel like that.

02:19:30.000 I just surround myself with YouTubers and people that care about YouTube, so I don't have that problem.

02:19:35.000 You know what I mean?

02:19:35.000 But you just got to find those people that have those same Whatever, obsessions.

02:19:40.000 You know what I mean?

02:19:41.000 No, listen, it's obviously paid off in a huge way for you.

02:19:44.000 I'm not in any way criticizing you.

02:19:46.000 No, I don't think you're criticizing.

02:19:47.000 I just think it's so unusual.

02:19:48.000 I just like bringing that up for people to hear, because I'm serious.

02:19:51.000 That was one of the things I just couldn't figure out growing up.

02:19:55.000 I just couldn't find anyone I related to.

02:19:58.000 I was miserable. 0.99

02:19:59.000 So fucking miserable. 0.99

02:20:02.000 But it paid off. 0.99

02:20:04.000 It did, and that's why I like saying that.

02:20:05.000 But that's the thing.

02:20:06.000 It's like, and this is the thing that gets covered in Outliers and gets covered in when a lot of people try to study hyperachievers.

02:20:13.000 Like, what is it about these people that makes them so successful?

02:20:17.000 And with you, it's clearly this singular dedication to content creation.

02:20:22.000 Exactly. 0.97

02:20:22.000 To the point where you don't even fucking watch South Park. 0.97

02:20:25.000 Yep. 1.00

02:20:25.000 Crazy. 1.00

02:20:25.000 You give up everything, even if it means you don't fit in. 1.00

02:20:28.000 Yeah.

02:20:29.000 Which is what you have to do.

02:20:29.000 But it doesn't seem like it's a sacrifice for you.

02:20:32.000 That's the beauty of it.

02:20:33.000 The beauty of your story is that there's obviously discipline and obviously you work hard, but it's love.

02:20:41.000 It's a passion.

02:20:42.000 You're clearly obsessed with this.

02:20:44.000 Still, all these years in, top of the food chain, you're still guns blazing and constantly trying to add more to what you're doing.

02:20:53.000 Thank you.

02:20:54.000 It's pretty dope, dude.

02:20:55.000 I agree.

02:20:56.000 I'm grateful.

02:20:57.000 Genuinely just grateful that I found what I loved.

02:20:59.000 It's not like a broken record, but I mean... 1.00

02:21:03.000 That's the type of shit they should teach in school. 1.00

02:21:06.000 You should have classes helping you find what you love. 1.00

02:21:08.000 Because once you find what you love, you don't have to tell someone to study.

02:21:12.000 You don't have to force someone to do it.

02:21:13.000 They just do it because it's built in you.

02:21:15.000 It's part of who you are.

02:21:16.000 I couldn't agree more.

02:21:17.000 But the problem is, like we were talking about earlier, that you have these...

02:21:20.000 They're underpaid teachers who are not really engaged with what they're teaching.

02:21:24.000 They're just kind of spitting it out in this large class.

02:21:28.000 They're not connecting to students.

02:21:29.000 But even then, what we're talking about here isn't even just supported in the curriculum.

02:21:32.000 Right.

02:21:32.000 And I don't know.

02:21:34.000 See, that's where I'd have to do research.

02:21:35.000 I don't know if everyone's like us, and if they found what they love, they'd go all in or figure it out.

02:21:40.000 But I don't know.

02:21:40.000 I just feel like that's something that's just super, just in general in American culture, just that, helping people find their passion.

02:21:46.000 Because I feel like that's just what holds so many people back. 0.98

02:21:49.000 They're just doing shit they don't. 0.98

02:21:50.000 Love. 0.99

02:21:51.000 100%.

02:21:52.000 But the question is, is there enough passion projects out there for everybody to do what you do or to do what I do?

02:21:58.000 Just to chase what they enjoy?

02:22:00.000 Because I did YouTube for no pay for years, and I did it making hardly anything.

02:22:05.000 I did this podcast for no money for years.

02:22:07.000 This podcast cost me money for the first five or six years that I was doing it.

02:22:11.000 Exactly.

02:22:11.000 And so even if I was making minimum wage doing YouTube, I'd still be way happier than if I was making like three or four times minimum wage doing something else.

02:22:18.000 Of course.

02:22:18.000 Yeah.

02:22:19.000 And so you also kind of have to factor that in.

02:22:20.000 Whereas if you do what you love, you don't necessarily need as much.

02:22:23.000 I think with a lot of people the problem is external pressures like obviously your mom wanted you to go to college and you know my parents didn't want me to do a lot of the things that I did but luckily for both of us we didn't listen and I think that's the thing it's like yeah but how do you transfer that to a child how do you tell a young kid coming up you've got to learn how to be stubborn and you got to learn how to know when you're right And you've got to learn how to chase down the things that actually excite you.

02:22:50.000 I mean, the flip side, we took some big risks.

02:22:53.000 I know, you know, I have a friend who actually, I support, similar thing, all in, $50,000 in debt, channel didn't take off, whatever.

02:23:01.000 And so he quit.

02:23:03.000 Ruined his life.

02:23:04.000 So it's not all sunshine and rainbows.

02:23:06.000 Not everyone's going to end up like us.

02:23:07.000 And so I pay him like 10 grand a month.

02:23:09.000 He's good.

02:23:10.000 He's not homeless anymore.

02:23:12.000 So it's like, I don't know. 0.97

02:23:13.000 I don't know where the line is where we're not giving people advice that could potentially fuck him over. 0.97

02:23:18.000 Because obviously, even though you might be less happy, you have a higher chance of not being homeless by being a sheep and doing that stuff. 0.96

02:23:24.000 There's a thing like that with comedians too, right?

02:23:26.000 Because I have friends that I thought were really funny.

02:23:30.000 And, you know, going back a decade ago, like I remember hanging out with them at the Comedy Store going, 10 years from now, this person's gonna be killing it.

02:23:37.000 10 years from now, they're no better off than they were then.

02:23:40.000 And I don't know why.

02:23:41.000 And I don't know what it is.

02:23:42.000 And they can be funny.

02:23:43.000 I've seen them have really good jokes on stage.

02:23:47.000 Pretty good stage presence.

02:23:48.000 But for whatever it is, they've never been able to get that real traction and then just build on it with the most...

02:23:54.000 Like, one of the things that I see with you is you have massive momentum And all this inertia that's going towards getting things done, and you keep building on it.

02:24:04.000 You keep adding to the machine.

02:24:06.000 Like, ah!

02:24:07.000 Exactly.

02:24:07.000 Some people don't do that for whatever reason.

02:24:09.000 And I don't know if that's a teachable thing.

02:24:11.000 Well, I mean, there's more to it.

02:24:12.000 It's like my first brand deal.

02:24:15.000 Everyone in the world is like, God, just...

02:24:16.000 You know, set the money aside.

02:24:18.000 Put this in an IRA. Do this thing.

02:24:19.000 And I'm like, no, I'm just going to go spend it on a video.

02:24:22.000 Or whatever.

02:24:23.000 People always want you to set aside money or de-risk things.

02:24:26.000 Yeah.

02:24:27.000 It's like everything kind of points to you doing what's opposite of what's optimal.

02:24:32.000 You know what's optimal for growing a business is hella risky.

02:24:34.000 So it's like...

02:24:36.000 I don't know.

02:24:37.000 But also, there's no real precedent.

02:24:39.000 I mean, there is you now.

02:24:40.000 But in the world of this content creator on YouTube, it's not like there's decades of history that people could study.

02:24:47.000 Exactly.

02:24:48.000 And that's one of the hardest things. 1.00

02:24:50.000 If you're trying to become a great basketball player, Get a fucking mentor. 0.98

02:24:54.000 There's plenty of people who have spent their lives, like, you know, NBA players or college players at a high level. 0.99

02:24:58.000 Get a mentor.

02:24:59.000 Anything you're doing, if there's someone who, if you can get a mentor, get it. 0.99

02:25:03.000 It's like fucking cheat codes. 0.97

02:25:04.000 It's like that guy I took from 20 grand to 400 grand a month. 0.99

02:25:08.000 Like, that would take him like a decade on his own.

02:25:10.000 And I was just like, here you go.

02:25:11.000 Just do this.

02:25:12.000 You know, once a week for eight months.

02:25:14.000 And that's the thing.

02:25:15.000 Yeah, for what I did, no one has done it.

02:25:17.000 And so I never, there's never any point where I could have a mentor that could help me.

02:25:21.000 And I don't even know what you were saying that inspired this, but it is something that's like a pet peeve of mine. 0.98

02:25:25.000 Like, bro, a mentor is a fucking cheat code. 0.95

02:25:28.000 If you're in an industry where you can get one, get one. 0.99

02:25:31.000 A lot of people enjoy, if they're really passionate about what they do, they enjoy talking about it.

02:25:36.000 They'll mentor you for free just because it's what they love.

02:25:39.000 But what's fascinating about a guy like you is you didn't have a mentor, and you became one.

02:25:42.000 Exactly.

02:25:43.000 Like, you figured the system out.

02:25:44.000 And my point would be, like, if I knew what I knew now, like, three years ago, I mean, I'd be on half a billion subscribers or whatever.

02:25:51.000 Like, my growth would have been so much more extreme.

02:25:53.000 It's like, knowledge is just so OP. And, like, that's, like, I don't know, just one of my things that I just really want to drill in your fucking heads is, like, if you're in an industry where there are other experts, like, just have them teach you what they just spent the The last 20 years studying. 0.93

02:26:07.000 You go on your own 20-year journey. 0.98

02:26:09.000 Just learn from them.

02:26:10.000 Then start your journey.

02:26:11.000 You can learn so much from people that have already accomplished things.

02:26:14.000 You can.

02:26:14.000 But at some point in time, you also have to learn how to be yourself.

02:26:18.000 Agreed.

02:26:18.000 Yeah, you leverage it.

02:26:20.000 You filter out the stuff you want to keep or whatever.

02:26:22.000 But it's like, I don't know.

02:26:25.000 There's nothing more valuable in life, in my opinion, at least entrepreneurial-wise, than having someone like that.

02:26:31.000 No, it's massive.

02:26:32.000 And it also creates a community.

02:26:34.000 Because, like, clearly, you've done an amazing service for these people that you helped, and they'll probably play it forward.

02:26:40.000 And if they pay it forward, and then they do it for other people, like, I do that with comics.

02:26:45.000 And I see other comics do the same thing, where they help other stand-ups, and mentor them, and take them on the road, and give them gigs, and give them advice, and you see it growing.

02:26:55.000 And there's, like, a community that comes out of that that's also very valuable.

02:27:00.000 Yeah, and fun.

02:27:01.000 Like, new friends, whatever.

02:27:02.000 Fun, friends, good times.

02:27:04.000 Like, that's one of the cool things about your videos.

02:27:06.000 It's like, it's not just you having fun.

02:27:08.000 You have this whole gang of friends, and everyone's laughing and having a great time, and you look down, it's like 50 million views. 0.97

02:27:14.000 Like, holy shit. 0.97

02:27:16.000 I know. 0.99

02:27:16.000 Which is on purpose. 0.99

02:27:18.000 And that environment, that feel is so hard to get because, you know, most people want to, again, with these big projects, you want to script it because scripting gets budget down, gets filmed.

02:27:28.000 You can take a 50-hour shoot and reduce it to five minutes.

02:27:31.000 Sorry, not five, five hours if you script it. 0.99

02:27:33.000 You can also reduce your budget costs by like 60% if you script shit. 0.97

02:27:36.000 And so that's why you don't see a lot of stuff like what we do because no one wants to do it authentic and just like let shit happen and, you know, things can go wrong or take way longer. 0.98

02:27:45.000 They just want to script it and give you, you know, the boys lines and shit like that.

02:27:49.000 But part of the things going wrong in your videos is what makes it fun.

02:27:52.000 Exactly!

02:27:53.000 Exactly!

02:27:53.000 And that's why I do it the way I do it, which is, now it's more normal, but when I was growing, especially as I'm, like, bringing people from LA, like, hey, can you help me?

02:28:01.000 Or other people try to help make this stuff happen.

02:28:03.000 It's, like, so unorthodox.

02:28:04.000 And, like, everyone, every person has an idea of how you can, like, make things more efficient.

02:28:09.000 And it always points back to, like, some form of scripting, and it's like, no! 0.99

02:28:13.000 Fuck no! 1.00

02:28:14.000 Go away! 1.00

02:28:14.000 Yeah, that's, I mean, look, you've got a formula. 1.00

02:28:19.000 And it's not even a formula, it's just authenticity.

02:28:21.000 Exactly.

02:28:22.000 Like, Chris, one of the guys in the videos, he was my first subscriber.

02:28:24.000 He's been my friend.

02:28:25.000 It's not like I went to LA and hired some actor.

02:28:28.000 He just literally, he's been day one.

02:28:30.000 And then the other guy, Carl, he was my editor, that Chris literally just became friends with.

02:28:34.000 And Chris was like, I don't want to film unless Carl's around. 0.99

02:28:36.000 I was like, well, fuck. 0.99

02:28:37.000 All right, call your part of the team. 1.00

02:28:39.000 And Chandler, the other guy, was my janitor. 0.98

02:28:42.000 And we had him in a video because someone backed out or something, so we were like, fuck it, you're here, just go in. 0.84

02:28:47.000 And then he said one line, it was a challenge where they couldn't leave a circle, or last to leave a circle wins 10 grand. 0.97

02:28:53.000 And he asked at one point, he was like, can I throw my poop at the other contestants to get him out?

02:28:57.000 I was like, no.

02:28:57.000 But people thought that was the funniest thing ever, that he would think about throwing his poop.

02:29:01.000 And everyone's like, we want the poop guy back.

02:29:03.000 And so my janitor ended up just, you know, and then he also became really good friends with Chris as well in that video.

02:29:08.000 And so now my janitor is one of our people.

02:29:11.000 And so it's like, we're all just friends.

02:29:13.000 And it's not like we're hand-selecting actors from LA or New York.

02:29:17.000 It's literally just like, you know, just random guys from North Carolina that get along well.

02:29:21.000 Well, I think that's why it works, because no one feels like an actor, and everyone feels like just a regular person having fun. 0.80

02:29:27.000 I guarantee you they're all hanging out right now, just doing some dumb shit, like watching anime or whatever. 0.95

02:29:33.000 I know. 0.98

02:29:34.000 I'm very grateful.

02:29:35.000 How we've gone this many years, this many videos, and they don't hate each other, and they still are friends, I don't know.

02:29:41.000 I feel like I've gotten a little lucky there.

02:29:42.000 They legit hang out and do stuff all the time.

02:29:45.000 I think it's a little bit of trickle down from the top, too, because you're so generous and you're so friendly and you have such a good time and you do enjoy this sort of camaraderie.

02:29:57.000 It always is like whoever is the head guy, it trickles down to everyone else in the environment.

02:30:04.000 It really does.

02:30:05.000 You set the tone.

02:30:06.000 Yeah, I agree.

02:30:08.000 I'm grateful.

02:30:09.000 But it's like, again, I got a little lucky.

02:30:12.000 I didn't hand select or anything.

02:30:14.000 It's just like, oh, we're all friends.

02:30:15.000 And somehow here we are.

02:30:17.000 Now they all have millions of followers.

02:30:18.000 We're all still friends.

02:30:19.000 And they're not like divas or anything.

02:30:21.000 And it's been good.

02:30:22.000 Well, listen, man, it's awesome.

02:30:23.000 I'm happy for you. 0.97

02:30:25.000 I think it's cool as shit. 0.95

02:30:26.000 I think it's an amazing example for people. 0.97

02:30:28.000 And it's also for young people to realize that there is this path.

02:30:33.000 And it's not just a path of moderate success.

02:30:39.000 It's a path of massive success.

02:30:42.000 Gigantic 224 million view videos.

02:30:45.000 And it all is done by a regular guy.

02:30:48.000 Yeah.

02:30:48.000 You just, you have to just, and you know, what is it?

02:30:51.000 It's like, if you don't find what you love, you're just not, you're going to quit before you get to that point.

02:30:56.000 You genuinely have to find what you love.

02:30:58.000 If you get any takeaway, sorry, it's like a habit to look at the camera.

02:31:01.000 Go ahead, look at the camera.

02:31:02.000 Like, you have to find what you love.

02:31:04.000 Because if you find what you love and you obsess over day after day, week after week, month after month, year after year for a decade, you're going to achieve some form of success.

02:31:12.000 Yeah.

02:31:13.000 But if you don't truly love it, you're going to quit way before you get that compound growth and you really get ultra-levels of success.

02:31:19.000 So in my opinion, the easiest way to be successful is just find something you truly love.

02:31:24.000 Wise words from Mr. Beast.

02:31:26.000 Last question.

02:31:26.000 Why Mr. Beast?

02:31:27.000 Where does that name come from?

02:31:28.000 Oh, you know Xbox Live?

02:31:30.000 Like Xbox?

02:31:31.000 Yeah.

02:31:33.000 When I was like 11, I got, it was just like, it randomized, and it was like MrB6000.

02:31:39.000 And so my username used to be MrB6000 on Xbox, and that's what I used on my YouTube channel.

02:31:44.000 And then when I was like 14 or 15, I was like, why the fuck is there a 6,000 in this? 0.99

02:31:48.000 But I was like, fuck. 0.99

02:31:50.000 I don't know if it was 100 views a video, but I was like, fuck, it's part of my brand. 1.00

02:31:53.000 100 views of video brand, whatever the fuck that is. 0.99

02:31:55.000 I don't know. 0.62

02:31:58.000 I removed the 6,000, then I put it back, and every month I'd add it back and remove it, but then I'd drop the 6,000, and it was just Mr. Beast.

02:32:06.000 Wise words from Mr. Beast, ladies and gentlemen.

02:32:09.000 Thank you.

02:32:09.000 Thank you for having me.

02:32:10.000 My pleasure.

02:32:11.000 It was a lot of fun.

02:32:11.000 I really appreciate it.

02:32:13.000 Congratulations on everything you've done. 0.99

02:32:13.000 Now I don't have to keep listening to my fucking self. 0.99

02:32:16.000 Bye, everybody. 1.00

The Joe Rogan Experience - March 07, 2022

Joe Rogan Experience #1788 - Mr. Beast

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