Target makes disturbing demands of staff in a bid to boost flagging sales. That sounds scary, doesn t it? If you shop at Target at all, you probably want to know as a customer that they re making disturbing demands on their employees. I don t like that.
00:01:55.180Tis the season to be jolly, especially if you work at Target.
00:01:57.980The retailer wants employees to keep their spirits bright and their smiles tighter as the holiday rush hits full speed.
00:02:04.440Indeed, Target has imposed new rules on employees in an effort to spark some festive cheer up and down the superstore's aisles.
00:02:13.140Employees were told that if a shopper comes within 10 feet of them, they must smile.
00:02:17.080If they come closer within four feet, employees must ask whether they need help or how their day is going.
00:02:22.860Heading into the holiday, we're making adjustments and implementing new ways to increase connection during the most important time of year.
00:02:28.400Chief Stores Officer Adrian Costanzo told Bloomberg,
00:02:32.300The guidance is part of a Target, Target's new initiative, internally dubbed the 10-4 program, to make its stores more welcoming.
00:02:38.820While Target has always encouraged workers to be outgoing in kind, it has never mandated this before.
00:02:43.800Response to the news online has been critical.
00:02:46.640Nothing boosts morale like a mandatory happiness.
00:02:49.660Next update, employees must giggle when scanning items.
00:02:52.640Another wrote, they did just fire a ton of employees and now they want them to smile about it.
00:02:58.020One ex-user said, it's a recession indicator.
00:03:01.240And another said, this just gives me another reason to shop elsewhere.
00:03:04.160And then someone else said it was disturbing.
00:03:05.860So this is what people are upset about.
00:03:07.540So the disturbing demand is that the employees must be nice to the customers.
00:04:18.720To state the obvious, this should already be the policy.
00:04:22.340It used to be back when I worked customer service jobs 20 years ago or so ago.
00:04:26.980The policy everywhere was that you had to greet customers and ask them if they need any help.
00:04:33.080And if you didn't do that or if you didn't smile, and as you can imagine, for me, this was, I didn't take to this very well, but you were corrected because this was, this was the job.
00:04:49.820And now I go into these places, I walk around and, any of these like retail places, not greeted by any employees, nobody asks if you need help finding anything, right?
00:05:06.260Like you could, you could go into the average Target, Walmart, any place, and you could walk around for like an hour and you, there will be no communication or acknowledgement from any employee at all.
00:05:17.820Except maybe they sneer at you, like they don't even want you there.
00:05:23.680First of all, I know when I say this, you might say, well, you know, you're Matt Walsh and they're not nice to you because you're Matt Walsh and they hate you.
00:05:33.720That might be the case sometimes, but I think this is the general experience of everyone, even the people who are not Matt Walsh, which is frankly, most people.
00:05:41.780Most people on earth actually are not Matt Walsh.
00:05:44.620So I think this is like a general experience.
00:05:46.900I think most people have experienced this.
00:05:48.520We've talked about before the decline of customer service.