The Michael Knowles Show - November 15, 2025


Michael Knowles DESTROYS Woke Commercials... They Keep Getting Worse

Topics
woke commercials woke commercials
Hosted by
Michael Knowles
Mentioned
Throughout Hallow Chris Rock Advent Walter Cronkite Owusu Hanzas Jane Austen Desjardins Reishes Miller O'Shea
Michael Knowles REACTS To ＂Fear＂ By NF Ep. 1858 - Marjorie Taylor Greene Joins The Resistance？

Episode Stats


Length

12 minutes

Words per minute

139.2

Word count

1,706

Sentence count

252

Harmful content

Misogyny

4

sentences flagged

Toxicity

16

sentences flagged

Hate speech

6

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

We all thought that woke had been exterminated, and it largely has been. However, little traces of liberalism linger on, and there s a silver lining to that: there are, in fact, more woke commercials for us to see.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.920 At Desjardins, we speak business.
00:00:03.860 We speak equipment modernization.
00:00:06.020 We're fluent in data digitization and expansion into foreign markets.
00:00:09.940 And we can talk all day about streamlining manufacturing processes.
00:00:14.240 Because at Desjardins Business, we speak the same language you do.
00:00:17.940 Business.
00:00:18.720 So join the more than 400,000 Canadian entrepreneurs who already count on us.
00:00:23.440 And contact Desjardins today.
00:00:25.520 We'd love to talk business.
00:00:30.000 I have terrible news for you folks.
00:00:38.600 We all thought that woke had been exterminated.
00:00:45.920 And it largely has been.
00:00:48.000 However, little traces linger on.
00:00:50.580 Little hints of liberalism linger on.
00:00:56.700 And there's a silver lining to that.
00:00:58.380 But it means that there are, in fact, more woke commercials for us to see.
00:01:02.380 My producers have assembled them.
00:01:04.520 We will find them.
00:01:05.640 We will find the libnus.
00:01:07.700 We will identify it.
00:01:09.080 We will quash it forever.
00:01:10.300 Take it away.
00:01:24.120 More importantly, we agreed that our role, as his parents, was not to change him, but to love him.
00:01:32.680 Hey, um.
00:01:33.440 We have to do everything in our power.
00:01:35.360 It's fine.
00:01:36.420 I wanted to.
00:01:36.880 You okay?
00:01:40.840 Hey, Sam.
00:01:45.420 Yeah?
00:01:47.060 Here.
00:01:48.980 Have fun tonight.
00:01:50.480 Listening brings us closer.
00:01:52.700 Audible.
00:01:52.980 So, okay.
00:01:55.020 It used to be the commercials just led with all the woke.
00:01:59.100 So, you couldn't even identify what the company was.
00:02:02.300 That was the game.
00:02:03.340 Okay.
00:02:03.720 Now, you don't have to do that.
00:02:04.820 Now, at the very least, we can say that in the woke commercials, they are leading with the product.
00:02:10.620 That's an improvement.
00:02:11.540 And there's even something to, like, you know, the kid is like, I'm having, you know, strange thoughts and desires about sex.
00:02:24.100 And maybe the dad says, okay, buddy, well, you know, you try to be, like, kind of nice about it.
00:02:29.140 It's the part at the end that's a little much.
00:02:31.540 He's gay, but he has a special connection to classical music.
00:02:39.380 He's there with the guy. 0.89
00:02:41.300 It's the son with the guy.
00:02:42.980 And they, like, pull their hands away.
00:02:44.540 And then the dad's like, hey, say, kid.
00:02:46.620 Here's a six-pack of Miller, some poppers, and keys to my car. 0.98
00:02:51.880 You go get crazy, kids. 0.98
00:02:54.200 Ah! 0.99
00:02:55.120 What?
00:02:56.960 Audible.
00:02:57.520 Jane Austen novels.
00:03:02.460 Okay.
00:03:03.020 All right.
00:03:03.480 Next one.
00:03:04.420 Yeah, I was a kid growing up, so everyone's looking at their freckles.
00:03:07.640 Didn't really like it.
00:03:08.600 I mean, we're used to bad comments.
00:03:10.220 I looked at it as something that only motivated me to go harder.
00:03:13.260 I used to get upset by it, but then I realized, none of it really matters.
00:03:29.020 I'm focused on myself and my passion.
00:03:39.460 I live my dream.
00:03:40.620 I do what makes me happy.
00:03:42.800 How do you say I love you?
00:03:44.640 I love you.
00:03:46.480 I love you.
00:03:48.040 It doesn't matter what the people say.
00:03:53.080 Everyone's entitled to their opinion, for sure.
00:03:55.280 Learn how this game is easy.
00:04:03.040 All you need is love.
00:04:08.040 All you need is love.
00:04:13.160 All you need is love.
00:04:16.100 Love.
00:04:18.060 Love is all you need.
00:04:22.720 Love is all you need.
00:04:26.060 That's right.
00:04:27.480 Want a Sprite cranberry?
00:04:28.920 All right.
00:04:29.480 I take it back.
00:04:30.820 I thought the new commercials were at least leading with the product.
00:04:34.480 You want a Sprite?
00:04:37.380 But I, if you said, Michael, list 1,500 products that that ad could be selling, I would not have
00:04:46.480 guessed Sprite.
00:04:47.600 McDonald's Sprite, boy.
00:04:52.140 When did that ad come out?
00:04:53.420 There's no way that's a 2025 ad.
00:04:55.280 That ad has very strong 2022 energy.
00:04:58.700 I don't believe that that's a new ad.
00:05:00.580 We'll look it up later.
00:05:01.560 Later.
00:05:02.460 That was seven summers ago.
00:05:04.740 Next one.
00:05:05.480 You're a road to the Kennedy Center.
00:05:16.180 You're a drive.
00:05:18.840 Whoever you meet along the way.
00:05:22.260 Wherever you go.
00:05:24.460 Whoever you become.
00:05:27.060 We're with you.
00:05:28.480 Along for the ride.
00:05:29.320 Oh, it's so good.
00:05:32.560 Oh, and they led with the product.
00:05:36.740 It was like, hey, Nissan.
00:05:38.840 No one's buying our cars anymore.
00:05:41.180 Maybe we can pander to the gaze.
00:05:43.200 Did it work for those people?
00:05:44.480 No.
00:05:45.360 It never does.
00:05:46.080 I mean, these people somehow delude themselves into thinking it might, but it might work
00:05:53.360 for us.
00:05:54.700 Our company is in serious distress.
00:05:57.320 Maybe if we pander to the gaze, especially, I don't know when that commercial came out.
00:06:00.460 I'm gay.
00:06:03.600 In a way, that would make sense that that were a new commercial because Nissan's having
00:06:08.660 serious problems.
00:06:09.720 And so maybe they're saying like, all right, this is a last ditch effort.
00:06:13.000 You know, this is, all right, let's see.
00:06:14.720 No one's doing woke anymore.
00:06:15.820 Maybe we could do woke and maybe that'll help prop up our sales.
00:06:19.080 Right now, go to hallo.com slash Knowles.
00:06:21.620 Believe it or not, the Christmas season is right around the corner.
00:06:24.460 And as much as we might like to avoid the chaos, the shopping, the wrapping paper,
00:06:28.600 the half-packed suitcases by the door, we cannot.
00:06:31.060 The best thing we can do is lean into the season and do it rightly to rediscover peace
00:06:35.500 and purpose in the midst of all the noise.
00:06:37.700 Oftentimes, Advent becomes a mere checklist.
00:06:41.340 Gifts, travel, dinner, decorations.
00:06:44.880 But it's worth asking, why do we have so much to do?
00:06:46.780 What's it all for?
00:06:47.620 That is one of the many reasons I'm excited for what my friends at Hallow are doing this
00:06:51.020 year.
00:06:51.520 This Advent, Hallow is leading a powerful challenge called Pray 25.
00:06:55.440 Be still.
00:06:56.740 It is an invitation to step out of the modern frenzy and enter into the real story
00:07:00.440 of Christmas, one that was anything but calm or comfortable.
00:07:03.980 Think about this.
00:07:04.720 A young mother whose life has just been upended, a good man mocked and misunderstood, and a tyrant
00:07:10.100 seeking to kill their child.
00:07:11.680 Yet, they found peace in the midst of it all.
00:07:14.240 Throughout Hallow's Pray 25 Advent Challenge, you will meditate on Psalm 46.
00:07:17.760 Be still and know that I am God.
00:07:19.500 You will hear excerpts from The Read of God, an incredible book by a really remarkable woman,
00:07:23.680 and the ruthless elimination of hurry.
00:07:26.780 It is a way to experience the Nativity, not as some sentimental scene, all saccharine,
00:07:32.180 but as a moment of profound stillness and divine order in a broken world.
00:07:36.500 So, before you get lost in wrapping paper and travel plans, take time this Advent to
00:07:40.280 be still.
00:07:41.300 Center your days on prayer, on silence, on the peace that only Christ can bring.
00:07:44.900 You can get three months free of Hallow right now at hallow.com slash Knowles, K-N-W-L-E-S.
00:07:49.480 Get three months free of the number one prayer app.
00:07:54.040 We are a league as diverse as a country.
00:07:57.960 A league of Jacksons and Quangs, Eliminians and Messons, Moscas, Custases, Sinopolis, 0.99
00:08:06.280 Shigeres, and Burruses.
00:08:08.540 A league of Reeds, Reishes, O'Shays. 0.99
00:08:12.660 Who?
00:08:13.760 O'SHAG HENNESSEY! 0.99
00:08:15.180 And Owusu Hanzas.
00:08:16.420 A league where what makes each of us different, makes all of us stronger.
00:08:25.420 Canadians have football?
00:08:27.300 That's fine.
00:08:27.740 It's Canada.
00:08:28.320 You gotta grade Canada on a curve.
00:08:30.100 I don't, I would never make the claim that woke is dead in Canada or whatever. 0.86
00:08:33.900 America's evil top hat.
00:08:35.060 That's fine.
00:08:35.840 There any like Smiths?
00:08:41.200 You know, they get in the league of this.
00:08:42.860 I don't know.
00:08:43.440 O'Shea, I guess it's close, but the Irish, I don't know.
00:08:45.840 Okay, that's fine.
00:08:46.620 I don't care.
00:08:47.060 Canada, Canada can do what it likes.
00:08:48.780 Until it's the 51st state, they can do what they like.
00:08:50.700 I do feel it's much better for Canada.
00:08:53.140 Next one.
00:08:57.480 Proctoring gambits always proctoring.
00:08:59.060 I experience racism and prejudice every day.
00:09:02.020 I see the outline of someone who's afraid of one who looks like me.
00:09:06.280 When we see black faces on television, they are mostly negative. 1.00
00:09:11.500 When I see stereotypes in TV and movies and film, it's disappointing.
00:09:15.960 It makes me sad.
00:09:17.860 They only want to see us either as slaves or thugs.
00:09:21.340 I noticed I was always getting thug rolls, something that warranted aggression. 0.59
00:09:28.520 Growing up and seeing certain caricatures of black people in commercials, in films,
00:09:33.900 and that being a direct line to racism.
00:09:37.220 It's so beautiful when you see stories of everyday people
00:09:41.020 and how showing the family dynamic in reality would be a great thing.
00:09:52.300 Proctor and Gamble.
00:09:54.140 Okay, again, they led with it.
00:09:56.080 But what's the thesis of the commercial is that all prejudice,
00:10:01.480 prejudice which is something that all human beings constantly necessarily engage in
00:10:05.420 because we don't have the time or the resources to rationally analyze every single thing we do all day.
00:10:10.840 So we all engage in some kind of prejudice.
00:10:12.860 Some of it's unjust.
00:10:14.340 Some of it is totally justified.
00:10:16.180 They're saying the reason that people have prejudice,
00:10:19.020 especially racial prejudice, is because of the media.
00:10:22.220 First of all, the media are all making ads like Proctor and Gamble.
00:10:25.600 That was last year.
00:10:26.440 This year I'm trying to earn a living.
00:10:27.480 What are you talking about?
00:10:28.280 The media are doing the exact opposite of what you're suggesting.
00:10:31.680 But it reminds me of a Chris Rock bit,
00:10:33.680 where Chris Rock said,
00:10:36.700 it was like,
00:10:37.260 yeah, people are always blaming the media for racism, whatever.
00:10:40.140 It's like, I tell you what,
00:10:41.400 when I go to the money machine later tonight,
00:10:42.980 I'm not looking over my shoulder for the media.
00:10:44.760 That's for sure.
00:10:45.540 Oh no, the media is coming to get me.
00:10:47.620 It's like, oh no, Walter Cronkite.
00:10:49.340 Okay, I'm sorry.
00:10:50.620 I'm sorry.
00:10:51.380 He's ruined.
00:10:52.400 He's butchering it.
00:10:53.740 Could you just let me,
00:10:54.940 every time, 0.96
00:10:55.760 every time black people want to have a good time, 1.00
00:10:59.080 some ignorant ass. 1.00
00:11:01.000 So anyway, that's not the worst one. 1.00
00:11:03.680 The most egregious one,
00:11:05.780 I guess is, 0.99
00:11:08.340 it's between Sprite and the gay. 0.94
00:11:12.520 Like, hey kids, 0.98
00:11:13.520 take the car out tonight.
00:11:14.720 Get wild.
00:11:15.980 Hey kids.
00:11:16.900 Ever hang around the gymnasium?
00:11:19.300 Go hit the bathhouse. 0.99
00:11:21.200 Get crazy. 0.99
00:11:22.780 Here's some drugs. 0.59
00:11:25.060 I'm accepting.
00:11:26.360 Audible.
00:11:26.640 Probably the audible.
00:11:28.920 The audible one's probably the weird one.
00:11:31.300 He's coming up on the inside.
00:11:33.440 Oh my goodness.
00:11:35.540 Sprite is a close runner up though.
00:11:37.460 Okay.
00:11:38.700 And hey,
00:11:39.060 maybe this will be the last woke commercials
00:11:40.580 we ever put up.
00:11:42.160 Maybe they'll all be gone after this.
00:11:44.140 Only time will tell.
00:11:45.080 I'm Michael Nol.
00:11:45.580 See you next time.
00:11:46.980 Bye.
00:11:53.960 Bye.
00:11:55.960 Bye.
00:11:56.000 Bye.
00:11:56.520 Bye.
00:11:59.580 Bye.
00:12:00.900 Bye.
00:12:01.200 Bye.
00:12:01.760 Bye.
00:12:02.180 Bye.
00:12:02.360 Bye.
00:12:03.300 Bye.
00:12:03.460 Bye.
00:12:03.920 Bye.
00:12:04.660 Bye.
00:12:04.920 Bye.
00:12:06.040 Bye.
00:12:06.920 Bye.
00:12:07.020 Bye.
00:12:07.120 Bye.
00:12:07.820 Bye.
00:12:08.040 Bye.
00:12:09.980 Bye.
00:12:10.280 Bye.
00:12:10.420 Bye.
00:12:10.800 Bye.
00:12:10.960 Bye.
00:12:11.340 Bye.
00:12:12.200 Bye.
00:12:13.320 Bye.
00:12:13.980 Bye.
00:12:15.040 Bye.