00:05:36.220You know, there's the business side of me says, listen, you got to be careful about doing sweepstakes or because somebody, even if they're going to do it, is going to is going to blow the thing up.
00:05:46.660Yeah. Do you remember when I think it was American Airlines once upon a time had the three hundred thousand dollars pay once and your first class for life?
00:05:54.720And I think there were you know who the there were three remaining members of it because they kept trying to buy them out.
00:06:01.020And you know who one of those last remaining members was? Mark Cuban.
00:06:04.960because it was three hundred thousand dollars about the american and so and by the way american
00:06:10.640never thought people the number of people would do it and they nearly went broke not broke but
00:06:16.100they were losing money on like three of them there was a guy that decided that every other week he was
00:06:21.380going to the uk and apparently you had the right to take a american fly for life or whatever it was
00:06:27.520you could take it you just i love it when when it snaps back uh and so that's what i think i love it
00:06:34.640when it snaps back but you know what i love even more is when companies do something for good even
00:06:40.800if they're doing it for funny what front what is frontier really saying here we'll go the extra
00:06:45.700mile for you when somebody else wouldn't that might be a slogan right there they should pay
00:06:50.140you for that tom that's what i think i love how do you feel about this adam
00:06:55.720great marketing by frontier way to deliver on this i mean look at the end of the day