Valuetainment - July 21, 2022


Why Only A Few People Make It To The Top


Episode Stats


Length

6 minutes

Words per minute

199.26024

Word count

1,257

Sentence count

101


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I break down the difference between seasonal growth and constant growth in your business and explain why it's more important to focus on the seasonal growth than the constant growth. I also explain why you should never settle for less than 30 minutes of cardio a week.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.200 So you ever wonder why some people have seasonal growth versus constant growth?
00:00:03.560 What does this mean?
00:00:04.560 Some people are like, oh my God, I'm so motivated and excited, I'm going to go take over the
00:00:08.080 world and boom, their business goes up, goes up, goes up.
00:00:10.320 I just made $193,000 in a month and we're killing it, our top line revenue, and boom,
00:00:15.520 $32,000.
00:00:16.520 $62,000, seasonal versus constant.
00:00:21.520 What's the difference?
00:00:22.520 Let me explain it to you here.
00:00:23.520 So, by the way, if by the time I'm done doing this video and this thing brings you value
00:00:26.640 and it makes sense, you're about to have a breakthrough, give it a thumbs up and subscribe
00:00:29.760 to the channel.
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00:01:48.000 Let me get right into it, two things, it's about 13 years ago, I'm sitting down with
00:01:54.080 one of our best guys, whose business does $40 million a year of insurance, and I'm sitting
00:01:59.340 down with him, and we're talking, you know, why is my business going through with us?
00:02:02.620 Finally, I'm like, can I just explain to you why your business keeps doing what it's
00:02:07.400 been doing the last six years for you?
00:02:10.320 He says yes.
00:02:11.320 I said, here's why.
00:02:12.320 I said, you don't make permanent changes, you always make temporary changes.
00:02:17.280 What do you mean?
00:02:18.280 Let me explain.
00:02:19.960 Temporary changes.
00:02:20.960 You read a book.
00:02:22.360 You watch a video.
00:02:24.040 You watch a movie.
00:02:25.360 You get on a very fiery Zoom, you know, event, somebody challenges you, motivates you, makes
00:02:31.140 you believe you can do something, but you get inspired.
00:02:33.880 So you make changes.
00:02:35.300 You stop drinking soda.
00:02:37.000 You stop eating bread.
00:02:38.680 You stop fooling around.
00:02:40.280 You stop getting drunk every night.
00:02:41.880 You say, I'm not going to smoke weed right now, because I'm going to stay focused.
00:02:45.020 And then your business starts growing.
00:02:48.020 Life starts growing.
00:02:49.020 Life starts growing.
00:02:50.020 And then, boom!
00:02:51.020 You reach new milestones.
00:02:52.020 And then you go back to drinking soda, alcohol, weed, everything that you were doing.
00:02:55.620 Because you don't know how to make permanent changes.
00:02:58.420 You keep making temporary changes.
00:03:00.020 Do you ever hear people, watch Rocky.
00:03:03.020 I'm fired up.
00:03:05.020 I'm going to go work out at the gym for six hours.
00:03:08.100 That's not the right way to do it.
00:03:09.800 I would much rather have you watch Rocky and watch a video that fires you up and say, the
00:03:16.100 next two weeks, no matter what, I'm at the gym, 30 minutes every single day for four
00:03:21.400 days a week.
00:03:22.400 The next two weeks.
00:03:23.400 That's what I'm going to be doing.
00:03:24.400 And even that, I would much rather you do 20 minutes of workout three times a week for
00:03:29.600 the rest of your life.
00:03:30.600 Let me say that one more time.
00:03:32.480 Not six hours in one day, not an hour four times a week for the next 12 months, and that's
00:03:39.080 it.
00:03:40.080 I'd much rather you do a 20 minute workout three times a week for the rest of your life.
00:03:44.040 Because that's a permanent change.
00:03:45.640 This is lifestyle.
00:03:46.960 This is guaranteed.
00:03:48.120 This is temporary.
00:03:49.440 This you watch the video, you got excited.
00:03:51.620 This you watch a motivational video, go, oh my God, I'm going to go take over the world.
00:03:54.880 And then you come back down.
00:03:56.080 This is temporary.
00:03:57.080 This is permanent.
00:03:58.580 It's mathematically impossible for you to think that life is dramatically going to change.
00:04:02.460 By you making temporary changes.
00:04:04.860 It's not.
00:04:05.860 It's the permanent changes.
00:04:06.860 Now, when it comes down to permanent changes, the problem why so few of us make permanent
00:04:11.500 changes is because we put the pressure of trying to change seven different areas and
00:04:16.420 you ain't going to do it.
00:04:18.340 Permanent changes don't work if you do seven different things at a time.
00:04:21.860 Permanent changes work if you do one thing at a time.
00:04:25.300 Years ago in 2013, 2012, I had an emergency meeting in a hotel in Glendale, California, and
00:04:30.980 I brought everybody in.
00:04:31.980 I introduced a new concept.
00:04:32.980 It was called DMAs.
00:04:34.380 Daily monitoring activity.
00:04:36.440 What's daily monitoring activity?
00:04:38.000 Here's what I want you to do.
00:04:39.440 What's your biggest day in phone calls?
00:04:40.960 One guy said, I made 300 calls in a day.
00:04:43.040 Awesome.
00:04:44.040 What's your biggest day in running sales appointments?
00:04:45.980 I run eight appointments in a day.
00:04:47.380 Great.
00:04:48.380 What's your biggest day in going out there and prospecting?
00:04:50.380 I got 128 new numbers in a day at a networking event that was held at a convention center and
00:04:55.500 here's a business card.
00:04:56.500 It's great.
00:04:57.820 But here's what the DMA is.
00:04:58.820 What's the DMA?
00:05:00.540 No matter what you do, I don't care if you're not in the right mood.
00:05:03.820 I don't care if the Lakers lost.
00:05:05.420 I don't care if things are not going your way.
00:05:07.760 No matter what, I want you to make 50 calls a day.
00:05:10.880 I want you to run, no matter what, four appointments a day.
00:05:14.300 I want you to, no matter what, prospect five people a day.
00:05:16.940 Oh, I can do that.
00:05:18.220 I know you can do that.
00:05:19.540 It's not that I don't think you can do that.
00:05:22.120 But I want you to do that 200 days this year out of 365.
00:05:28.120 Oh, well, that's it exactly.
00:05:31.540 But what I'm telling you is the closest thing to guaranteed success because it's permanent
00:05:36.840 change, not temporary change.
00:05:38.660 So for you, if you're sick and tired of the cyclical cycle you have in a business, start
00:05:44.420 by making one massive permanent change today in your business and your life, and you'll
00:05:51.160 be blown away by what's going to happen.
00:05:53.160 Now, if you're a little bit more ambitious and you want to do more, do three.
00:05:56.560 But don't do anything more than three and stick to it and see what happens to your life.
00:06:00.700 So if that gave you a complete different mindset and a different hack to start thinking about
00:06:04.740 permanent changes over temporary ones, give us a thumbs up and subscribe to the channel.
00:06:08.000 And I've got another video I want you to watch.
00:06:09.660 A video I did a few years ago titled, Seven Habits of Highly Effective Entrepreneurs.
00:06:14.040 If you've never watched it, click here to watch it.
00:06:16.500 Take care everybody.
00:06:17.500 Bye bye.