Dan Martell - May 25, 2015


How To Leverage Remarketing To Grow Your Online Presence


Episode Stats

Length

3 minutes

Words per Minute

208.44861

Word Count

653

Sentence Count

27


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Transcript

Transcript generated with Whisper (turbo).
00:00:00.640 Hey everybody, today I'm super excited to share with you guys a marketing tactic that
00:00:05.680 I recently shared with a bunch of entrepreneurs that they'd never heard before so it's not
00:00:10.400 new but it's new in the way that it's used and it's called remarketing or pixeling a
00:00:15.360 user or retargeting.
00:00:17.440 So the concept is simple, instead of running ads the way most people do it today, they
00:00:21.800 run paid ads to some kind of conversion or sales page, what I'm doing now is I'm running
00:00:28.480 ads to content, high quality content.
00:00:31.520 And the reason is simple.
00:00:32.900 In today's world where people are getting fed up
00:00:35.360 with seeing ads and banner, I mean banner click-through rates
00:00:37.860 have gone through the floor.
00:00:40.040 People aren't really engaging in ads.
00:00:41.680 They don't want to be sold to.
00:00:42.900 What you can do instead is you can find high quality content.
00:00:46.200 You can find viral content, images, videos, stories,
00:00:50.740 and you can promote those.
00:00:52.000 And what you do then is you get your URL to your website
00:00:54.920 or your blog, and when people click through your ad
00:00:57.580 to the blog, you pixel them, tag them, or remarket them.
00:01:01.720 It's all the same thing,
00:01:02.760 different people call it differently.
00:01:04.260 I like the concept of tagging,
00:01:06.120 because it allows you to do is it says to the visitor,
00:01:09.020 I'm gonna tag you as somebody who's been to this website,
00:01:11.520 and then in the future, I can choose to target ads
00:01:14.580 on multiple different platforms just to that user.
00:01:17.820 So what it changes is, instead of showing ads to everybody,
00:01:21.260 people that may not have the intention to buy
00:01:23.040 or even the interest, you drive them to high quality content
00:01:26.420 that's relevant to what they're interested in,
00:01:28.880 what kind of problems they're having
00:01:30.060 and solutions you offer,
00:01:31.280 and then you can show them a more targeted ad
00:01:33.920 after the fact.
00:01:35.040 What's happening now is because the engagement rates
00:01:37.520 are going down so much on just specific ads
00:01:40.640 that the real power and the magic,
00:01:42.380 I think, going forward is running paid content
00:01:45.600 to great content, so running paid ads to great content,
00:01:49.120 and then tagging those users,
00:01:50.680 and then afterwards running ads against those tagged users.
00:01:54.580 It's a strategy that works on all the different platforms
00:01:57.480 from Facebook, Google, Twitter,
00:01:59.860 and pretty much any new modern advertising platform
00:02:02.660 is gonna allow for this.
00:02:03.820 It's something I wanted to share with you
00:02:05.220 because a lot of people may have heard it in the past
00:02:07.380 but don't really understand how it works,
00:02:09.020 but it's a real simple concept.
00:02:10.340 It's saying, when you visited this page,
00:02:12.360 I'm gonna tag you and I'm gonna show you ads later.
00:02:14.800 If you wanna see this happen, go to zappos.com
00:02:17.820 and click around on some shoes or even amazon.com
00:02:20.640 and click around on some different products,
00:02:22.340 and as you navigate the web,
00:02:23.780 you'll actually, most of the time, you'll see ads
00:02:26.420 for those shoes or that product
00:02:28.320 following you around the internet.
00:02:29.540 Now, for a lot of people, they find that annoying.
00:02:31.440 I might be one of those people,
00:02:32.840 but the truth is, is it's a really great way
00:02:34.960 to re-engage or re-market to an existing visitor
00:02:37.840 that's already been to your website.
00:02:39.540 It's something I wanted to share with you
00:02:41.040 because it's all I'm doing now.
00:02:43.060 It is the way, I think, in the future
00:02:45.260 to really maximize your advertising dollar,
00:02:47.300 and I want to share that strategy with you guys.
00:02:49.720 So do me a favor, leave me a comment below
00:02:52.120 letting me know if you're using retargeting
00:02:54.420 or remarketing and pixeling users
00:02:56.500 or if you're using other strategies
00:02:57.680 that's really dominating or killing it for you.
00:02:59.240 I'd love to hear from you guys in the comments below.
00:03:01.280 I really appreciate you guys watching these videos.
00:03:03.280 I wanna challenge you to live a bigger life
00:03:05.300 and a bigger business and I will see you next Monday.