Dan Martell - May 25, 2015


How To Leverage Remarketing To Grow Your Online Presence


Episode Stats


Length

3 minutes

Words per minute

208.44861

Word count

653

Sentence count

27


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In today's world where people are getting fed up with seeing ads and banner, clickthrough rates have gone through the floor. What you can do instead is run ads to high quality content to re-engage your existing visitors.

Transcript

Transcript generated with Whisper (turbo).
00:00:00.640 Hey everybody, today I'm super excited to share with you guys a marketing tactic that
00:00:05.680 I recently shared with a bunch of entrepreneurs that they'd never heard before so it's not
00:00:10.400 new but it's new in the way that it's used and it's called remarketing or pixeling a
00:00:15.360 user or retargeting.
00:00:17.440 So the concept is simple, instead of running ads the way most people do it today, they
00:00:21.800 run paid ads to some kind of conversion or sales page, what I'm doing now is I'm running
00:00:28.480 ads to content, high quality content.
00:00:31.520 And the reason is simple.
00:00:32.900 In today's world where people are getting fed up
00:00:35.360 with seeing ads and banner, I mean banner click-through rates
00:00:37.860 have gone through the floor.
00:00:40.040 People aren't really engaging in ads.
00:00:41.680 They don't want to be sold to.
00:00:42.900 What you can do instead is you can find high quality content.
00:00:46.200 You can find viral content, images, videos, stories,
00:00:50.740 and you can promote those.
00:00:52.000 And what you do then is you get your URL to your website
00:00:54.920 or your blog, and when people click through your ad
00:00:57.580 to the blog, you pixel them, tag them, or remarket them.
00:01:01.720 It's all the same thing,
00:01:02.760 different people call it differently.
00:01:04.260 I like the concept of tagging,
00:01:06.120 because it allows you to do is it says to the visitor,
00:01:09.020 I'm gonna tag you as somebody who's been to this website,
00:01:11.520 and then in the future, I can choose to target ads
00:01:14.580 on multiple different platforms just to that user.
00:01:17.820 So what it changes is, instead of showing ads to everybody,
00:01:21.260 people that may not have the intention to buy
00:01:23.040 or even the interest, you drive them to high quality content
00:01:26.420 that's relevant to what they're interested in,
00:01:28.880 what kind of problems they're having
00:01:30.060 and solutions you offer,
00:01:31.280 and then you can show them a more targeted ad
00:01:33.920 after the fact.
00:01:35.040 What's happening now is because the engagement rates
00:01:37.520 are going down so much on just specific ads
00:01:40.640 that the real power and the magic,
00:01:42.380 I think, going forward is running paid content
00:01:45.600 to great content, so running paid ads to great content,
00:01:49.120 and then tagging those users,
00:01:50.680 and then afterwards running ads against those tagged users.
00:01:54.580 It's a strategy that works on all the different platforms
00:01:57.480 from Facebook, Google, Twitter,
00:01:59.860 and pretty much any new modern advertising platform
00:02:02.660 is gonna allow for this.
00:02:03.820 It's something I wanted to share with you
00:02:05.220 because a lot of people may have heard it in the past
00:02:07.380 but don't really understand how it works,
00:02:09.020 but it's a real simple concept.
00:02:10.340 It's saying, when you visited this page,
00:02:12.360 I'm gonna tag you and I'm gonna show you ads later.
00:02:14.800 If you wanna see this happen, go to zappos.com
00:02:17.820 and click around on some shoes or even amazon.com
00:02:20.640 and click around on some different products,
00:02:22.340 and as you navigate the web,
00:02:23.780 you'll actually, most of the time, you'll see ads
00:02:26.420 for those shoes or that product
00:02:28.320 following you around the internet.
00:02:29.540 Now, for a lot of people, they find that annoying.
00:02:31.440 I might be one of those people,
00:02:32.840 but the truth is, is it's a really great way
00:02:34.960 to re-engage or re-market to an existing visitor
00:02:37.840 that's already been to your website.
00:02:39.540 It's something I wanted to share with you
00:02:41.040 because it's all I'm doing now.
00:02:43.060 It is the way, I think, in the future
00:02:45.260 to really maximize your advertising dollar,
00:02:47.300 and I want to share that strategy with you guys.
00:02:49.720 So do me a favor, leave me a comment below
00:02:52.120 letting me know if you're using retargeting
00:02:54.420 or remarketing and pixeling users
00:02:56.500 or if you're using other strategies
00:02:57.680 that's really dominating or killing it for you.
00:02:59.240 I'd love to hear from you guys in the comments below.
00:03:01.280 I really appreciate you guys watching these videos.
00:03:03.280 I wanna challenge you to live a bigger life
00:03:05.300 and a bigger business and I will see you next Monday.