People that are in business of serving businesses, your only content should be to help them make more money so that you become more valuable to them and they have more money to pay and spend with you. My buddy Todd has a collision repair company and I was asked what he was doing the next few weeks and he said oh i'm heading to the caribbean with my wife and it's a company retreat. I said wow, they must be making some serious money from you if they're chartering a plane bringing you to the Caribbean with all the couples. Here's what happened.