Dan Martell - The most valuable books to read is the ones that will serve your costumers

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00:00:00.000 Don't read for yourself, read for your customers.

00:00:02.280 It means acquire knowledge to be helpful to other people.

00:00:05.220 See, most people, when they start reading,

00:00:06.980 they're like money management, productivity, time management.

00:00:09.580 No, no, no.

00:00:10.000 What business are you in?

00:00:10.980 Solar?

00:00:11.440 Cool.

00:00:11.900 Read the books that your customer should be reading.

00:00:13.820 Whatever it is.

00:00:14.900 And then that way you're valuable to them.

00:00:17.460 You're differentiated amongst all your peers

00:00:19.620 to that customer.

00:00:20.880 When I read, I'm looking for one nugget

00:00:22.340 that's gonna make me more valuable.

00:00:23.860 If I can do that, then the market will reward that.

00:00:26.620 Why?

00:00:26.860 Because for $30, six hours of my time, maybe it takes me a month, maybe it takes me a week,

00:00:32.660 depending on how much I'm reading, I can learn a person's perspective on a topic that took them 25 years.

Dan Martell - July 29, 2024