Dan Martell - The Replacement Ladder

00:00:00.000 This is the exact sequence of hires you need to build a business that doesn't need you.

00:00:04.720 I call it the replacement ladder. It starts at the first rung of the ladder.

00:00:08.420 This is everything that shows up in your email, processing responses and communication and

00:00:13.180 scheduling. Having somebody support you on the first rung will unlock everything for you.

00:00:17.260 The second rung is delivery. Anything involved in servicing the customer that bought your product

00:00:22.600 or service. So everything from support, scheduling, onboarding, retention. The third rung is marketing.

00:00:28.740 You want somebody to wake up every day

00:00:30.740 making sure that your website traffic,

00:00:32.700 your social media posts, newsletter,

00:00:34.500 it's set up to build an ongoing marketing engine.

00:00:37.640 The fourth rung is sales.

00:00:39.440 If you can have somebody else

00:00:40.780 that deals with all the sales opportunities,

00:00:42.900 all the conversations, all the follow-up

00:00:45.160 while you are sleeping or traveling,

00:00:47.220 which is the entrepreneurial dream.

00:00:48.700 The fifth rung is leadership.

00:00:50.660 This might be where you start investing the most money

00:00:52.620 and the right talent,

00:00:53.580 but they're really building out your business engine

00:00:56.840 so that you can continue to scale.

00:00:58.380 All right.

Dan Martell - August 30, 2024