We hit 100K subscribers!
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Summary
In this episode, I talk about how I got my first 100k YouTube subscribers and why you should never settle for less than 1,000k. I also talk about the importance of putting out content every single day and how you can have impact by just showing up every day for a decade.
Transcript
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Man, I have so much respect for anybody on YouTube that's built an audience.
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It's got to be one of the hardest things I've ever done in business.
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There's nothing I've ever done in business that I wanted to achieve
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that I didn't get there faster than building 100,000 subs on YouTube.
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but it took me eight years to get 100,000 subs on YouTube.
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Someone's watching this, and they're debating on starting that ten-year journey.
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Here's the thing is you can do so much if you give yourself ten years.
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like most people are not willing to do anything for a decade there's very few things that if you
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if you want to have impact that you can't do by just showing up every day for a decade
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right dedicate to a decade the reason i started shooting videos is because i had a buddy of mine
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real close friend he had an accident and the byproduct of that accident is that he only had
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about three years to live he had some daughters that were similar age to max and noah and i
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remember asking him like how do you deal with this and his response was i already shot the videos
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started to tear up and I was like holy crap. Just a feeling like if I only had three years to live
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and I had three years to share what I wanted to share with my kids what videos would I want to
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shoot? What videos would I want to share? What messages mattered to me and that was like a big
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inspiration to start the YouTube channel because at that point I'd never shot videos. I never shot
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anything around like my beliefs on life or my philosophies or like how I approach challenges
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or how I overcome setbacks. I don't want to wait until I only have three years because you never
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know you could be walking down the street and that's your moment people think well i'm x age
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and i have so many years you don't know you don't know i think everybody should create content
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because the benefit is that you become a better person when i'm consuming when i'm creating when
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i'm you know thinking about what do i want to shoot next monday and how can i serve the people
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that are following like i interact with the world in a different way right and then i give and i
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get back and it's just like it's it's one of the most beautiful exchanges and like who the person
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i've become to just even do that learning how to communicate the impact that's had as a person
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you know showing up for my family showing up for my community showing up for my customers
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my buddy jared was helping me video uh we got a studio we started shooting more videos with like
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the um cement background he had two cameras and he'd always say like we can use two cameras and
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we can cut edits and i'm like no i want to learn how to communicate without doing cuts and now
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today like it's kind of cool because that was the commitment i made to myself is like how do i become
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a better communicator i can go to any event at any point you give me a topic and with about 35
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seconds of thinking i could get on stage and fill 15 minutes 45 minutes three hours all of that has
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produced honestly an incredible lifestyle opportunities show up like speaking podcasts
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business partnerships employees want to work for you man the roi of putting out content is one of
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of the most underestimated things you can do to generate value in your life. Period, full stop.
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When I think of the impact shooting video and publishing to YouTube for eight years,
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finally getting to 100,000 subscribers. And what I'm most proud of is my audience. These are real
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entrepreneurs. These are people that are there to build. Every one of these 100,000 subscribers
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I fought for, I showed up, I was consistent. And even in the moments where there were several times
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where I almost decided to stop because I was busy with work and, you know, building companies and
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traveling the world with my family. And it's just like, why am I doing this YouTube channel?
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Wow what a letter. Do you remember your first subscriber? Your hundredth or your
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thousandth subscriber? Chances are you do and we know that you'll definitely
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remember your hundred thousandth subscriber. Anybody that's built a
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YouTube channel knows that those subscribers are so hard to build. They're
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earned with consistency and content and creativity and just giving your soul
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to every video I'm not gonna lie there this is this is awesome dude wow oh my
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Oh my gosh, wow, wow, I don't know where should we put it man, I want to put it in my office.
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This is what's interesting for me is hitting 100,000 was almost a reminder of why I started
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oh man so well earned you know why do I want it you know what for the next little while
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it's going right here when I think a hundred thousand super grateful right blissfully
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dissatisfied isn't this crazy when I look back over the last eight years of publishing
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touches my heart at the same time I'm going for gold like we're going for a million
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Max you know why I got this because I decided eight years ago to start
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shooting videos for you and Noah do you know that I have a ton of videos I've
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never published that I did for just you and Noah I think you just have to share
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your journey I mean Gary Vee's been saying it for years just document don't
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don't create start today learn something teach other people how to do it put it
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out there and just try to teach the person that's two or three steps behind you like most people
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don't think what they're doing is interesting it'll be interesting to way more people if you
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do it from authentic place like that's the one thing i know about me is over the years i just
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got way more comfortable about just being me on camera the dan who started on camera versus today
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that person was trying to play a part i thought high energy whatever it is now it's like no this
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is just who i am the most unique thing you could ever do is just be you but you can only get there
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by doing the reps i mean if you look at all the youtubers that you follow okay from mr beast to
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joe rogan to marie forleo to gary vaynerchuk to logan paul i don't care who it is some of them
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have deleted these videos but many of them didn't go to their channels reverse sort ordered by the
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oldest and go watch the early videos they were not mind-blowing videos i mean mr beast shot i
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and anybody else that wants to achieve this that hasn't
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They went hard in the paint and they were consistent
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And it's available to any person with a desire.
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This does not require living in a specific country
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and experience things that you can't even imagine
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spent some time, you must have watched some videos.
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it's very rare that somebody watches a video or a portion of this you watch multiple videos and
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you decide to subscribe means the world if you haven't subscribed yet and you're wondering who's
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this dang guy about all i can commit to you is i will bring you my best stuff all the cool stuff
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that um i'm teaching i'm creating i teach it to the world's best ceos and then i run to my studio
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and i shoot videos and that's what i'm going to deliver you every week non-stop never going to
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miss, always going to publish. You can count on me for that. And hopefully someday I get the
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privilege of meeting you, shaking your hand. And I would love to hear how anything I've ever done
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has served you because that's what I'm here for. This is my way to give back to the world because
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I've had so many incredible mentors and people show up in my life and believe in me in moments
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and times where I definitely didn't see anything in myself. I didn't have that belief. So if I can
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be that for you, if I can inspire you a little bit, if I can give you some strategies or tactics
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to help you build your business that would that would be the ultimate gift for me is just knowing
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that some of the stuff i put out helped you in any way possible