00:00:00.000So long, very long story I've given the audience and I apologize for that, but this was the genesis of the book because we've seen natural disaster after natural disaster happen in both Canada, the United States, especially the U.S., where FEMA has done nothing to help people.
00:00:20.720They've been a bigger hindrance than any other organization in many cases, not all.
00:00:27.860and our organizations i haven't heard anything out of them in forever okay in emergency management
00:00:35.220ontario was nowhere to be found during the pandemic okay and so to to go by why this is
00:00:43.940so important why this is fundamentally uh screwed up and i want you to imagine a wheel
00:00:51.860like a 10-speed wheel with a hub in the middle and a bunch of spokes okay the hub in the middle
00:00:57.300in a natural disaster or an emergency or a public emergency the hub in the middle is your emergency
00:01:03.540management organization they're the hub in the middle and they're the direct interface between
00:01:08.660the government decision makers and all of the institutions in society so every spoke is just
00:01:16.260one institution in society medical police banking uh your your faith like religion
00:01:25.220uh education all of those different institutions in society are a spoke what did they do in every
00:01:31.700province and territory in canada they pulled the hub out they grabbed the medical spoke
00:01:39.300and they shoved that in the middle and said you're now the hub of this whole