Impaulsive with Logan Paul - E145 HOLLYWOOD VS. LOGAN PAUL - IMPAULSIVE EP. 145

00:00:00.000 Here's the first note I ever got back on Barraxia on the pilot. 1.00

00:00:02.240 It said, nothing else, but this is the worst piece of shit I've ever seen. 0.99

00:00:07.900 Do you even know how to make television? 1.00

00:00:10.620 That was it.

00:00:11.540 That was the note?

00:00:12.680 That was it.

00:00:13.320 Yo, that's not a note.

00:00:14.740 That was the note. 1.00

00:00:22.100 Jade Black was started out of frustration.

00:00:24.740 Wait, what? 0.91

00:00:25.700 What are you doing?

00:00:26.620 Are you out of your gosh dang mind?

00:00:28.200 I'm opening with the sponsors, dude. 0.99

00:00:29.700 You are out of control, sir.

00:00:31.680 That's asking a lot.

00:00:33.480 I'll do it.

00:00:34.460 The shades are dubbed, dude.

00:00:35.780 We're going to open with it.

00:00:36.760 Hey, welcome back to Impulsive, the number one podcast in the world.

00:00:39.220 Facts now validated by a streaming award.

00:00:41.600 There's one award and it opens with a sponsor read. 0.92

00:00:45.500 Un-fucking-real, dude.

00:00:46.400 Oh, also, sorry, sponsors, our rates have doubled. 0.79

00:00:49.960 Award-winning number one podcast in the world.

00:00:52.020 Hit that subscribe button for me, please.

00:00:53.560 We love you.

00:00:53.980 Thanks, you guys, for listening to this podcast.

00:00:55.900 We've had some great episodes in the past week,

00:00:58.680 It's coming up on the holidays, so we're really stacking them in.

00:01:01.840 Hopefully, you're bored over the holiday break, and you can listen to us.

00:01:05.460 That's what probably happened.

00:01:06.440 When you're chilling with your family back home, it's like,

00:01:08.880 hey, dude, at night, you just got nothing to do.

00:01:10.300 You'd be surprised how bored you get over the holidays,

00:01:13.580 especially in the Midwest.

00:01:14.860 Is that how it was for you, too?

00:01:16.240 Just like nothing to do?

00:01:17.160 Hey, speaking of Christmas, it's probably about Christmas bonus time, right?

00:01:22.380 What'd you say?

00:01:22.820 bonus bonus bonus bonus bonus bonus yeah it's a thing like you incentivize your employees your

00:01:32.560 postman your you know my maid i'll pay back home in connecticut a little bit of money for cleaning

00:01:36.980 up the place yeah it's always good to trickle down a lot of that cash yeah like say you made

00:01:41.240 say i don't know you made four and a half million dollars off a fight or something like that right

00:01:46.560 you know you'll just be like hypothetically of course you'd just be like a little trickle down

00:01:51.960 right a little democratic

00:01:54.000 liberal trickle down I don't know

00:01:56.020 about all that but I'm gonna get a girl

00:01:57.800 I care about a gift 1.00

00:01:59.580 I told her to send me her wish list

00:02:01.360 I'm finna drop

00:02:04.140 five racks on this girl bro

00:02:05.980 she's been so nice to me over

00:02:07.980 the years like and I don't know I've just been

00:02:10.020 a little like selfish in my relationship with her

00:02:11.940 what are you talking about

00:02:12.280 I'll tell you and you'll tell me if she deserves it

00:02:16.040 oh yeah

00:02:18.160 she does right she's actually part of the

00:02:20.020 reason we won the streaming award I'm not gonna lie he keeps

00:02:21.940 my man calm as a cucumber she deserves it yeah i know what you're thinking though like logan why

00:02:28.120 do you look so good it's my sunglasses jade black that is jade black started out of frustration of

00:02:33.600 being unable to find any high quality fashionable frames at affordable prices because any good

00:02:37.860 quality polarized pair of sunglasses normally cost over 150 because all major brands are owned

00:02:42.740 by one company um jade black uses italian acetate from the same manufacturer as brands like gucci

00:02:48.420 ray-ban ysl and they uh the lenses are polarized and they come with anti-reflective coating on the

00:02:53.640 back to help prevent reflections and they still only cost 49 and even less if you use the promo

00:02:58.840 code impulsive dash 10 uh that'll be 44 and they have a quiz to help you pick the best pair of

00:03:03.940 sunglasses for your face if you don't know which ones will compliment your face the best which is

00:03:07.760 cool because i have a long face um you know i with these i feel like some sort of like good 0.95

00:03:12.000 looking police officer reno 911 it's crazy you look like a sexual cop that's what i was gonna 0.96

00:03:16.260 say which is which is super cool way different than sexual predator let's be honest dude not 0.98

00:03:21.660 even close they're also doing a giveaway of 15 airpod pros uh so if you go to jblack.co and use

00:03:27.400 the code impulsive dash 10 to get yourself 10 off your purchase and a chance to win win one of 15

00:03:31.840 pairs of airpod pros there we go nice read i feel good yeah you're good you're looking good

00:03:37.780 it's just everything's good you know it's the only time that a hangover could last multiple days

00:03:43.360 is when you're hung over

00:03:46.080 and you shoot three shows.

00:03:48.100 So, like, technically, I'm hung over

00:03:49.760 off one binge for three.

00:03:52.300 You guys are always hung over.

00:03:53.220 Relax.

00:03:53.520 Almost every start of the show,

00:03:55.220 it transitions into some amount of a hangover.

00:03:57.540 So, at this point, are you hung over

00:03:59.020 or are you just hung?

00:04:00.320 Why are we the way that we are?

00:04:02.600 I'm old.

00:04:04.140 So, I don't even drink out of control.

00:04:06.240 I'm a pretty responsible drinker.

00:04:07.920 I'm a very responsible drinker,

00:04:09.320 except I'm 34,

00:04:10.840 and my stomach just doesn't,

00:04:11.840 It just can't hang like it used to, bro.

00:04:13.860 My key is water, dude.

00:04:16.400 Like, I drink so much water.

00:04:18.680 Yeah.

00:04:19.000 So I try to do shot.

00:04:21.280 One shot equals one bottle of water.

00:04:22.940 So smart.

00:04:23.320 And then we get home and then we, yeah, again, we ordered $250 worth of, $250,000 worth

00:04:28.200 of Carl's Jr.

00:04:28.720 Carl's Jr.

00:04:29.480 We should make that as a YouTube video.

00:04:31.280 Ordering 200.

00:04:32.360 That might work.

00:04:33.660 By the way, eating greasy foods along with the water consumption has, I think, is responsible

00:04:39.040 for hangover progression.

00:04:40.780 Oh, yeah.

00:04:40.980 Oh, yeah.

00:04:41.440 prevention believe it or not because i i hate to say it i know you want to hear about lettuce and 1.00

00:04:46.300 shit but fucking if you eat like a greasy ass like in and out cheeseburger bro right before you go to 0.99

00:04:52.420 bed i think you drink a ton of water i'm telling you it doesn't work soaks it up exactly does not 1.00

00:04:56.980 work with kale i'm telling you i agree lettuce and vegans so we want to we did win the streaming

00:05:01.520 award yes and brad our producer is that how i call your role i think that's engine yeah he's

00:05:07.560 our engineer you pissed off our producer no because because i would say you're a showrunner

00:05:11.440 oh thanks bro no no that's not better you are you're a show you run the show that's not better

00:05:17.540 than a producer i have that on my resume showrunner yeah yeah yeah that's what i'm saying you just you

00:05:21.360 just got excited anyways our engineer brad look he brought us he brought us donuts for winning

00:05:26.480 uh the streaming award and we got a vegan donut in there so so check it out um we got we ate some

00:05:33.380 donuts no we don't have vegan donuts we got something better for the vegans that brad also

00:05:37.540 got us and it's a it's a head of lettuce you got me a head of lettuce bro dude thank you 0.98

00:05:43.480 for the vegans what the fuck sorry i was sending a text message bro bro imagine imagine me 0.98

00:05:50.300 receiving these amazing looking like art artistic donuts and then brad's like don't worry i didn't 0.99

00:05:55.340 forget about it are you kidding me yo get out of my face dude that's a really good head of lettuce

00:06:03.600 You took a massive bite

00:06:06.440 How do you eat this

00:06:07.440 It's a big marshmallow

00:06:11.160 You also said you got us birthday cards

00:06:14.560 But it's none of our birthdays

00:06:16.560 Okay this one's

00:06:19.160 I'm assuming this one's Spencer's

00:06:22.760 Yep that's gotta be me

00:06:24.700 It looks like you though

00:06:26.220 This is Andre

00:06:27.040 For some reason I'm the monopoly man

00:06:31.420 Nice

00:06:32.200 Of course Brad comes out with the most lit gifts

00:06:35.380 Like of course he delivers 0.97

00:06:36.680 Damn he cleaned up Hallmark gift cards 0.97

00:06:38.880 Oh my god there's more that's so nice 0.99

00:06:40.840 Wow

00:06:41.260 Wait are there handwritten

00:06:43.480 Wow he wrote handwritten notes for all of us

00:06:46.860 I'm gonna read mine cause I'm selfish

00:06:48.140 Can I show the front of mine as you open yours

00:06:50.160 Mine says you're how old

00:06:52.240 Oh my god

00:06:56.220 It's a monopoly card

00:06:57.900 It says get out of jail free

00:06:59.040 Just in case you get out of hand 1.00

00:07:01.200 and Brad wrote for the next time you do something stupid 1.00

00:07:03.240 online 1.00

00:07:03.980 thanks Brad

00:07:07.680 Brad's a low-key

00:07:09.240 savage back there

00:07:10.520 this looks like a job for the lasso of truth

00:07:13.780 happy birthday

00:07:15.000 and then happy birthday is crossed out and it says let's be honest

00:07:17.180 you're probably someone's dad

00:07:18.480 enjoy the dill flight

00:07:20.540 he's definitely

00:07:23.200 a daddy

00:07:23.860 I'm a father

00:07:27.180 of twins

00:07:27.720 Mine says proud of you 0.98

00:07:30.160 For ditching the man bun

00:07:31.380 Thank you

00:07:34.540 Brad you are not good at shaking hands

00:07:37.600 But you are very good at cards

00:07:39.280 You're a good gifter Brad

00:07:40.220 So yeah I mean

00:07:42.100 Let's go

00:07:42.960 My question is what do we do next

00:07:46.760 We've been speaking this into existence for a long time

00:07:49.300 I think we peaked

00:07:50.000 Not even that but where

00:07:51.660 Where are we now 1.00

00:07:53.480 Like fuck 1.00

00:07:55.160 In the garage 1.00

00:07:56.180 You just went too deep, dude.

00:07:57.400 Let me bring it back a little bit.

00:07:59.040 Well, the next guest can help with where to go.

00:08:00.920 Please, can I answer just last thing?

00:08:02.660 Where are we now as this airs?

00:08:05.040 Like, when is this right now?

00:08:06.840 They're seeing us.

00:08:07.760 When are we?

00:08:08.580 I feel like I'm going to be at Restoration Hardware.

00:08:10.900 Something tells me.

00:08:11.640 When?

00:08:12.900 Yeah, I'll be at Restoration Hardware.

00:08:15.040 I think I'm up in Napa Valley at this point.

00:08:17.020 Really?

00:08:17.460 Yeah.

00:08:17.720 I guess it doesn't matter.

00:08:18.420 I was thinking we might have been home or something like that, but I'm off by a few

00:08:21.000 days. 0.99

00:08:21.220 What else is fucking new? 1.00

00:08:22.080 Just fuck me, all right? 1.00

00:08:22.980 It is an exciting time for sports. 1.00

00:08:25.620 but none more exciting

00:08:27.140 than the NFL

00:08:27.820 sophomore sensation

00:08:28.860 Lamar Jackson

00:08:29.740 was redefining

00:08:30.820 what it means

00:08:31.180 to be a dual threat QB

00:08:32.360 odds on Jackson

00:08:33.100 to win the MVP race

00:08:33.960 were at 50 to 1

00:08:34.680 to begin the season

00:08:35.280 and have plummeted since

00:08:36.800 making my bookie's

00:08:38.000 prop selection

00:08:38.640 more attractive

00:08:39.300 than ever

00:08:40.380 the next week

00:08:41.460 we have one of the most

00:08:42.340 anticipated stack

00:08:43.500 this is out of date

00:08:45.040 are you kidding me

00:08:46.640 look my bookie

00:08:47.400 if you're gonna give me reads

00:08:48.660 I'll read them

00:08:49.400 but they gotta be up to date

00:08:50.640 what

00:08:51.020 alright well I'm assuming

00:08:54.020 look the point is this

00:08:54.900 My bookie is still the best place to bet this sports season.

00:08:58.320 And if you're one of a kind who likes to bet a little to win a lot, try a parlay.

00:09:02.480 For instance, if you like a couple of the big favorites this week, parlays are perfect

00:09:05.260 because they let you bet multiple games together for a much bigger payout.

00:09:08.140 They have more lines and better odds for the player than any other sports book around.

00:09:11.400 If you join right now, my bookie will match your deposit halfway all the way up to $1,000.

00:09:16.380 That means if you deposit $2,000, you get an extra $1,000 in free money to play with.

00:09:20.640 All you have to do is use our promo code LOGAN to activate the offer.

00:09:23.680 Once again, that's promo code Logan to activate the offer.

00:09:26.760 Or, by the way, if you're watching this and you're a fan of Hey Big Mike, you could use promo code Malak, M-A-J-L-A-K, to activate the same offer.

00:09:34.600 So why don't you decide? 0.83

00:09:36.140 That Silent J is going to fuck people up. 0.98

00:09:39.920 It's Magilac. 0.95

00:09:41.280 Yeah, I was just thinking with all these ad reads, that Christmas bonus is probably going to be quite substantial, I would say.

00:09:47.440 Between that, the fight back, and to be honest, we've talked about rates going up.

00:09:51.520 We just won a streaming award.

00:09:52.540 I'm pretty sure the co-hosts are going to get away.

00:09:54.080 The co-hosts have doubled the fee.

00:09:56.240 We went from zero to zero.

00:09:59.600 I was like, I don't pay you guys to be on the show.

00:10:05.460 I got a dare for you really quick.

00:10:08.040 I dare you to open that text Ausmic Broom just sent you and read it. 0.99

00:10:11.680 Word for fucking word. 0.95

00:10:15.220 I'm going to pull up on you tonight after the event. 0.99

00:10:17.840 Yes, that didn't pay off.

00:10:19.340 Did you piss him off recently?

00:10:20.360 because that could be bad.

00:10:21.580 No, I don't think to fight me.

00:10:22.880 Probably for camaraderie.

00:10:24.020 Oh, you think so?

00:10:24.860 Okay.

00:10:25.320 Thanks.

00:10:25.900 Guys, here we go.

00:10:26.820 Shout out Austin.

00:10:27.460 Here we go.

00:10:27.980 Our guest today is a Hollywood executive

00:10:29.560 involved in the creation and production

00:10:31.240 of more than 300 TV projects

00:10:33.240 over the span of his career.

00:10:34.640 He's also a business coach

00:10:35.740 and author of the three-minute rule,

00:10:37.360 a pitching strategy that will help us

00:10:38.720 just like his CEO clients.

00:10:40.740 Say less to get more.

00:10:42.080 Please welcome Brant Pinvidic.

00:10:45.960 Yes, sir.

00:10:46.860 That's like the best intro I've had

00:10:48.400 in like the last six weeks.

00:10:49.900 Wow.

00:10:50.360 Who's responsible for that?

00:10:51.940 Wow.

00:10:52.620 You're coming with me.

00:10:53.820 That's all there is to it.

00:10:55.320 Oh, man, I tell you.

00:10:56.420 Let's go.

00:10:57.020 Oh, yeah.

00:10:57.720 Here we go.

00:10:58.280 I like your energy, bro.

00:10:59.480 I gotta bring this.

00:11:01.040 He already has that vibe of that motivational speaker. 1.00

00:11:03.660 He's got the Tony Robbins shit. 0.99

00:11:04.660 Not only that, I got nothing to lose, so it don't matter. 1.00

00:11:07.020 Let's go.

00:11:07.700 Join the club.

00:11:08.360 Yep. 1.00

00:11:09.580 I got a cord under your foot.

00:11:11.120 Oh, God.

00:11:11.860 Lord Almighty.

00:11:12.440 Okay, here we go.

00:11:12.880 We're back in business.

00:11:13.540 Pull it back together, guys.

00:11:14.500 Here we go.

00:11:14.720 Yeah, you have a lot of energy, which is rare for a Hollywood executive business.

00:11:19.700 You're a personality.

00:11:21.740 I mean, listen, that's part of what I've been able to do in Hollywood is I was able to captivate

00:11:25.960 a little bit of the sort of the magic of the personality. 0.98

00:11:29.460 And you can cover for a lot of bullshit that way. 0.81

00:11:31.820 And so it looks haphazard, like it just sort of happens, but it's sort of a cultivated 0.98

00:11:36.540 act that I use really well in the Hollywood game.

00:11:39.720 Got you.

00:11:40.320 Would you say you're like a hybrid business slash talent in a way?

00:11:44.680 I mean, it turned to that now.

00:11:46.200 Yeah, it turned to that.

00:11:46.960 originally it was just like i was just begging to find something that i was good at i spent most of

00:11:50.160 my life up to about 30 years old just struggling i was in canada and when i came to the u.s things

00:11:55.620 started to work and like you probably went through the same thing like when things are a struggle

00:12:00.400 it's a struggle but when things start to work like when you find success finally it like it feels so

00:12:05.520 bloody good yeah that it's just it's just what you want and it drives you to do better right and so

00:12:09.920 that was that that was that sort of course in my life but then at a certain point it was like okay

00:12:13.880 well I did pretty well

00:12:15.500 business what's next

00:12:16.720 right from in a TV thing

00:12:17.900 and the TV business

00:12:18.620 just became unpleasant

00:12:20.480 in that sense

00:12:21.660 and so I just want

00:12:22.180 to make a change

00:12:22.720 so what are some

00:12:23.460 of the shows

00:12:23.800 you've been a part of

00:12:24.540 so we could right

00:12:25.200 off the bat

00:12:25.700 explain for those

00:12:27.220 who don't know

00:12:27.680 so I did Bar Rescue

00:12:28.480 was a big show

00:12:29.240 with John Taffer

00:12:29.860 yeah so that one

00:12:30.940 I sort of created

00:12:31.640 and put in the air

00:12:32.080 that was really big

00:12:32.760 and then my company

00:12:33.320 we did like the season

00:12:34.580 of MasterChef

00:12:35.220 we put in the air

00:12:35.720 Biggest Loser

00:12:36.360 was a big one

00:12:37.060 so I did a bunch

00:12:38.020 of those

00:12:38.280 what was your involvement

00:12:39.160 in Biggest Loser

00:12:40.240 like not a lot really

00:12:41.580 but I used the

00:12:42.400 Biggest Loser title

00:12:43.240 to put in

00:12:43.860 so it makes me seem better

00:12:45.100 right

00:12:45.420 no I thought

00:12:46.520 did you create the show

00:12:47.820 no not at all

00:12:48.900 no I just happened to be

00:12:49.640 at the company

00:12:50.100 running the company

00:12:50.680 that was producing it

00:12:51.620 at the time

00:12:52.020 so it's like

00:12:52.600 I just walked into it

00:12:53.360 and there it was

00:12:53.800 and put it

00:12:54.240 lead to your portfolio

00:12:55.080 that's an amazing

00:12:55.880 or like extreme makeover

00:12:58.180 like I'll say

00:12:58.700 I did extreme makeover

00:12:59.740 but I did extreme makeover

00:13:00.720 weight loss edition

00:13:01.960 so whichever one

00:13:02.780 you think is bigger

00:13:03.720 it was either the main one

00:13:04.800 that's the one I did

00:13:06.140 are you still

00:13:06.880 in a way

00:13:07.340 kind of faking it

00:13:08.480 like at times

00:13:09.240 like to get

00:13:09.960 not like completely

00:13:11.240 but to get to

00:13:11.940 an even higher point

00:13:12.980 Well, I think that's the course of everybody's life, right?

00:13:15.420 You are trying to get into the club that won't let you in.

00:13:18.000 You want to be with the friends that don't want to hang out with you.

00:13:20.520 Like, it's just part of our nature.

00:13:22.140 So, and I actually train a lot of CEOs and stuff on that idea because they don't feel like they're enough either.

00:13:27.600 And I'm like, you're the CEO of a $4 billion company.

00:13:30.260 But it's like, we're all one bad email away from losing our jobs.

00:13:34.200 That's what it feels like, right?

00:13:35.080 And people are going to come in and be like, hey man, you shouldn't be here.

00:13:37.260 Like, what are you talking about?

00:13:38.260 You're a phone.

00:13:38.700 Like, that's just the way we feel the imposter syndrome is big with everybody.

00:13:42.040 It's just sort of like you just get over it.

00:13:44.420 But more so, it's more like, you know,

00:13:46.600 people don't have the nuances of what we do in television.

00:13:48.820 So I'm just tired of people like they'd say,

00:13:51.880 like, what was your thing on The Biggest Loser or whatever?

00:13:53.600 It's like, you can only explain that so many times

00:13:55.460 before you're just like, yeah, yeah, it's one of my shows, you know?

00:13:57.780 And one of my buddies, a record producer,

00:13:59.560 and he did all of Celine Dion's songs. 0.99

00:14:01.840 Holy shit. 0.99

00:14:02.560 Except for one, the one from the Titanic, 1.00

00:14:04.780 My Heart Will Go On, right?

00:14:05.720 Oh, that's like not investing in Uber.

00:14:08.460 I just picked that one to skip.

00:14:09.980 What was it?

00:14:10.320 Was it Gary Vee that?

00:14:11.120 No, he did Uber, right?

00:14:12.520 He missed Uber, right?

00:14:14.540 And so he heard the song.

00:14:17.000 He's like, no, that's not a good song.

00:14:18.100 I don't want to do it.

00:14:19.180 But the problem is whenever he would talk about it

00:14:21.540 and he's the producer of Celine Dion,

00:14:23.100 they would say my heart would go on.

00:14:24.460 And he just got to the point where he's like,

00:14:25.880 you know what?

00:14:26.180 I'm not even going to bother telling the story.

00:14:27.840 I just go, yeah, that one too.

00:14:29.120 Like he just.

00:14:29.620 Oh, okay.

00:14:30.240 I got you.

00:14:31.200 He got sick of it.

00:14:32.720 Yeah.

00:14:33.240 So yeah.

00:14:33.680 So you're a Hollywood chief.

00:14:36.820 You're a Hollywood exec.

00:14:37.680 A Hollywood G, I'll say. 0.99

00:14:39.100 i'm a i'm a i'm a digital guy bro yeah i come from you scare the living crap i was gonna say 0.95

00:14:45.260 is this i'm are we cool yes there's some beef dude i'm so ridiculously impressed by you and 0.73

00:14:50.720 i have been for years that's why i told my publicist like i want on that show i love those

00:14:54.880 guys like you are the enigma that scares the daylights out of the people in my position this

00:15:01.220 is so interesting because it's so interesting here's the truth right i don't get to say this

00:15:04.740 very often but i'll lay this down for you is that i've been producing high level content for a very

00:15:10.640 long time and it's like you know a lot of the shows that i did but you don't you know you don't

00:15:14.560 know about 150 that i put on the air because that's the way the tv business is and the good

00:15:19.560 news is i have a whole community around me when i put a show on the air there are so many people

00:15:24.140 involved and part of it making decisions and like nielsen numbers and like what are the ratings and

00:15:30.160 It's all just fluff.

00:15:31.460 So when a show doesn't work,

00:15:32.880 which most of them don't,

00:15:34.020 it's like,

00:15:34.300 I can blame anything.

00:15:35.540 Like I can point to anything.

00:15:36.920 It's not my fault,

00:15:38.000 right?

00:15:38.240 Like I did my job.

00:15:39.280 You insulate,

00:15:39.920 you're insulated.

00:15:40.640 And the idea of putting something out online,

00:15:42.800 that's got to go directly to the viewers and they give you immediate feedback

00:15:47.020 is so terrifying that it's like,

00:15:49.260 we know in Hollywood,

00:15:50.600 we couldn't do it because if we could,

00:15:52.480 we'd go take your money and be doing it,

00:15:54.060 but we can't because there's no way I could create a viral video.

00:15:56.860 There's no way I could create a YouTube channel.

00:15:58.500 like i don't have that in me and not only that it terrifies me because it's like i don't know

00:16:04.560 what the audience wants but i'm okay playing in the world of that because all of my friends who

00:16:09.620 make millions of dollars and make tv shows we've all decided we don't know what the audience wants

00:16:13.120 that's okay we're just gonna make 50 shows and maybe one will work you know interesting and it's

00:16:18.240 like if you made carpet bombing yeah if you made 50 youtube videos and they all completely bond

00:16:23.040 and you only had one that did relatively well you wouldn't be doing this anymore no yeah facts

00:16:27.340 And it's a big difference.

00:16:28.380 You got to hit that target every time.

00:16:30.800 Are you friends with, is traditional media friends with digital media now because they have no choice?

00:16:36.940 Yeah, it's, listen, it's still hard to make money.

00:16:40.580 Like traditional television still makes real money.

00:16:43.400 And the cable business is still valid and vibing.

00:16:48.220 The issue is-

00:16:49.200 People are always disagreeing with that.

00:16:50.620 We talk about that on the show a lot and everybody talks about cable cutting.

00:16:53.100 But I remind them that the lion's share of advertising money still goes to traditional line in media.

00:16:59.440 Well, here's the thing.

00:17:00.360 Like, you know, Guy Fieri or Anthony Bourdain, God rest his soul.

00:17:04.420 Like they're never on shows that have ever had more than a million viewers average.

00:17:07.800 That is insane.

00:17:08.740 But they're household names.

00:17:10.180 Yeah.

00:17:10.860 And the reason is, I'll let you know a little of the reason.

00:17:13.080 It's called the barrier to entry.

00:17:15.000 Television has what's called the barrier to entry, which means the public, our people, the culture,

00:17:20.340 assumes that someone has granted you

00:17:23.240 some sort of passage onto this television show,

00:17:26.160 that you have climbed some ladder to get there

00:17:28.700 and that you had to do something special.

00:17:30.100 You put on a YouTube video,

00:17:31.500 people sort of instinctively feel like,

00:17:33.300 well, you just did that on your own.

00:17:34.300 It's not special.

00:17:35.260 And so you'll get millions and millions of views

00:17:38.360 every single video you put out,

00:17:41.100 but yet someone like Guy Fieri,

00:17:42.500 who has 312,000 people watching once a week,

00:17:46.940 14 times a year.

00:17:48.180 He's a household now.

00:17:48.740 Yeah, and it's just a weird cultural thing, right?

00:17:51.220 They passed the bar where they became household names

00:17:56.240 based on your inability to refuse them.

00:17:59.800 Oh my God.

00:18:00.340 They did so many views,

00:18:01.620 but to your point, for the most part,

00:18:04.140 99% of the online creators.

00:18:05.440 Yeah, you guys have transcended that.

00:18:06.800 They're not very,

00:18:07.680 you're like a movie star in that sense, right?

00:18:11.540 That's just rare.

00:18:13.100 And it's crazy because our culture

00:18:15.240 has just been slow to adopt that, right?

00:18:17.220 And so it's an interesting world, but from, from our perspective in the television world,

00:18:21.680 you guys just scare the crap out of us.

00:18:23.280 And here's the thing, like I know talent, right?

00:18:25.660 Like I spent my entire life chasing talent, assessing talent, figuring out which talent's

00:18:29.980 real, which talent's not what they say and what they do and they're following.

00:18:33.260 And it's like, when I see the level of work that you put in, when I see the level of professional

00:18:37.400 that professionalism that goes around this building, it's like, oh my God, like this

00:18:42.380 is a serious serious operation that takes an incredible amount of talent and skill combined

00:18:49.280 with like an unbelievable sense of creativity to be able to talk directly to an audience and to be

00:18:56.300 able to real time like it's real time you guys follow along like do people like it don't do

00:19:00.760 people not like it and be able to change that and continue to deliver week after week day after day

00:19:05.500 year after year it's just like yeah i couldn't even come close to doing that you know what i

00:19:10.260 forget that like when you sat down one of the first you looked around you were admiring the

00:19:14.580 set and you're like yo this is crazy i know every bit of work that's that's gone into this and yeah

00:19:18.880 uh because not a lot of people do no and that's what i mean like it's just it's just so innate

00:19:24.260 to the process of building something creative but for some reason if it's on a youtube channel

00:19:28.480 or like with amanda you know when i interviewed for my podcast it was like 0.94

00:19:32.120 she's an instagram model i get it but do you know how much goddamn work it goes in to be 0.57

00:19:36.560 that popular and like it's every detail the attention to detail people just don't understand

00:19:43.180 it's shock it's the biggest thing i i as someone who literally a day before you came here just

00:19:49.640 jumped into the actual tv machine i just shot two pilots for mtv yesterday oh god and seeing dude

00:19:56.680 is he gonna change first off or are we gonna lose our friend he's become he's going he's going right

00:20:02.460 back he's gonna be like that's the last time i'm doing that we're just waiting for him to come back

00:20:07.060 with with uh yellow hair with dyed hair i think he's gonna bleach his hair but but so i so i show

00:20:12.340 up and first of all your car will be at the house at 12 30 you'll be in wardrobe for 30 minutes hair

00:20:17.200 and makeup you'll you'll walk on the set you'll do your thing and you walk off the set and you get

00:20:22.700 back into a car yeah maybe you're in your green room eating snacks they're touching you up and

00:20:25.780 stuff all of the other work that goes into the project is on the network yeah is on the people

00:20:34.600 that work on the show when we make our that's incredibly distracting and just quite rude to

00:20:39.100 the guests to be honest with you put it down right now i'll slap you can i just say it's

00:20:42.540 excellent it's excellent but let me finish this let me finish this 0.99

00:20:45.900 all right fuck it pass it over let me give me a fucking bite but but but to your but 0.89

00:20:52.900 But before I bite this, to your point, I mean, there's so much work that people don't see that goes into every piece of his content that, by the way, he is, or even mine, the night shift, that we are integral in. 0.99

00:21:06.500 The editing process, the concepting, the writing, all of that's us.

00:21:10.360 On TV, I show up, blow up, walk out.

00:21:12.120 Yeah, and there's part of that that you don't realize, which is working against you guys a little bit, is that there's an ecosystem, right?

00:21:17.800 Or an ecosystem, you say, in the United States.

00:21:19.400 the ecosystem of television employs hundreds of thousands of people right from madison avenue

00:21:25.620 right down to the the grips and all those people are invested in the process of television being

00:21:32.360 successful and driving revenue and the revenue comes from basically stop spots and dots we call

00:21:37.440 it where it's like i'm gonna sell ad revenue for a 30-second commercial that no one's gonna see

00:21:41.280 that people can dvr through that no one cares about right whereas like effectively logan when

00:21:46.140 you do well and you make the money, right?

00:21:49.920 When your YouTube channel blows up, it comes to you.

00:21:52.620 For the most part.

00:21:53.400 But you know what I mean?

00:21:53.860 Like there's eight people or 15 people

00:21:56.180 or like there's just not the same sort of surrounding

00:21:59.440 of the planets to like bolster that up.

00:22:02.640 Whereas TV is a whole bunch of people being like,

00:22:05.180 hold on to the rails, we're going down.

00:22:07.560 Let's keep it up, boys.

00:22:09.440 And like they do not want Madison Avenue ad guys

00:22:12.720 giving you guys more money because it's like,

00:22:14.660 Well, what if they figure out that these people actually pay attention to his reads? 1.00

00:22:19.060 Like they might actually go buy those damn sunglasses. 0.98

00:22:21.420 Whereas if you do that ad on an episode on WeTV, there's not a single soul that watches that ad. 0.99

00:22:28.060 And we know that.

00:22:28.840 It's funny you say that because coming from the brand side, and this should actually make you feel a little bit more comfortable when you go home tonight.

00:22:36.000 The television continues and television commercials continue to move the needle in a very, very major way for brands.

00:22:43.080 Yeah.

00:22:43.200 We had spent, the brand I worked on last was a company called Love Sack.

00:22:47.440 And, you know, we went from a $35 million brand to a $250 million annual brand.

00:22:52.100 And we did digital media.

00:22:54.260 We worked with social influencers, everybody.

00:22:55.860 And the thing that truly, truly, truly moved the needle was television advertising.

00:23:00.060 Once we got into the homes of people watching linear television, we started to see a massive uptick in business, a trajectory that was vertical.

00:23:08.060 Yeah.

00:23:08.400 And so, I mean, you're right, but maybe subconsciously.

00:23:13.060 I don't know exactly what it is, or we had a really good commercial, which it scored really well on the net promoter score was off the charts.

00:23:20.020 But it's give and take.

00:23:21.560 I mean, there are a lot of brands that are still making all their money off television advertising.

00:23:24.560 Well, listen, it's just focused in that world, right?

00:23:27.740 And people are slower to adopt things than we all think.

00:23:31.640 We were having this conversation about television sort of dying off five years ago.

00:23:36.620 We were talking about it 10 years ago.

00:23:38.160 It's like we're not that close to it.

00:23:39.700 It's still a ways out.

00:23:40.560 do you think cable and and tv dies at some point or um and listen i think what really happens at

00:23:46.720 some point the cable and tv guy goes okay thanks for making all these other digital things you've

00:23:52.240 tested them out you've made your mistakes you've ruined it you've done this this is working we'll

00:23:57.440 buy you this is working we'll buy you we'll sell you and now we were a cable tv network and now

00:24:02.640 we're this network and they'll just move they have unlimited resources and the smartest people

00:24:06.760 So like Viacom buys, who owns YouTube?

00:24:11.160 Apple does.

00:24:11.980 Apple owns YouTube.

00:24:13.080 Or Google.

00:24:14.540 Sorry, sorry, sorry.

00:24:15.300 So Viacom comes in and buys it from Google, assuming that Google is.

00:24:19.740 Or the other way around.

00:24:21.340 You know what I mean?

00:24:21.860 It just like, it's just going to move. 0.99

00:24:24.500 Like those guys, those guys swing huge dicks. 0.99

00:24:27.820 And they'll just figure it out. 0.99

00:24:30.700 They're not worried.

00:24:32.060 You know what I mean?

00:24:32.840 They're just, they're win by acquisition and bulldozers.

00:24:36.460 there's just so they'll win speaking of which did you see the uh did you see that new ipo that's

00:24:41.760 about to launch and saw i think it's in saudi it's going to be twice the size of the apple

00:24:46.060 valuation apple's currently the only trillion dollar i believe the only trillion dollar plus

00:24:51.220 company i think that or maybe them and amazon right around one trillion dollars there's an ipo

00:24:57.600 that's about to happen in the middle east i can't remember where it was i think it's saudi aramico

00:25:01.120 it's a 1.9 trillion dollar initial public offer you want to know something crazy i actually worked

00:25:05.480 For Saudi Aramco in college

00:25:07.220 That's a lie I'm dead serious 0.99

00:25:08.780 Are you fucking kidding me 0.99

00:25:10.080 If you had stayed with them 0.99

00:25:11.560 I did video work for them

00:25:14.740 You should have got options

00:25:15.780 You work for Saudi Aramco

00:25:18.520 The world has it's first 2 trillion dollar company

00:25:21.620 Oh my god

00:25:22.640 By the way I like to read the news

00:25:25.380 It's a Saudi Arabian oil company

00:25:26.680 This is crazy

00:25:28.100 I did like boring corporate videos

00:25:30.900 For like their internal team

00:25:32.180 Let's see how their IPO goes

00:25:34.220 because my company's worth a $2,000,000,000

00:25:35.820 by my valuation.

00:25:37.260 Nice.

00:25:37.840 We'll just see how that works.

00:25:39.900 How did you get started in Hollywood?

00:25:41.660 Because you moved from Canada.

00:25:42.580 Yeah.

00:25:43.300 And what about you makes you stand out?

00:25:45.420 I mean, here's the thing.

00:25:46.500 I used to run failed businesses, basically.

00:25:49.760 I'd come up with a big idea.

00:25:51.100 I'd go try to figure it out.

00:25:52.540 And in Canada,

00:25:53.020 it's not really an entrepreneurial vibe

00:25:54.600 like it is here.

00:25:55.520 Fixer uppers.

00:25:56.160 Yeah, and I was so,

00:25:57.540 always my back up against the wall.

00:25:59.300 And there was times

00:25:59.820 when I would go into a meeting

00:26:01.080 to try to raise money from somebody.

00:26:02.820 And if I didn't get a check from them

00:26:03.900 In that meeting, I wouldn't be able to eat, right?

00:26:06.360 And so it teaches you not how to sell, right?

00:26:10.160 Like that's not what I learned.

00:26:11.080 I didn't learn how to sell stuff.

00:26:12.080 I learned how to get what I wanted without somebody feeling that I was desperate.

00:26:16.400 I learned how to get what I want and made them feel like I didn't need it that badly.

00:26:21.680 Because if I needed five grand from you really badly, it's very unlikely you want to give

00:26:26.980 it to me.

00:26:27.280 The second you feel that from someone that they'll say anything to get what they want,

00:26:31.540 you go like, okay, I don't want to be around this guy.

00:26:33.660 And so I learned a really good technique of like making people feel that I wasn't desperate.

00:26:39.900 And so when I brought that down to sort of the Hollywood pitch vibe, it was a real contrast to the, hey, let's do lunch.

00:26:46.980 You know what I mean?

00:26:47.800 And I was just like, listen, here's the way the show works.

00:26:51.800 Here's why you should like it.

00:26:52.720 Here's why it's good for CBS.

00:26:53.900 And here's how it's good.

00:26:54.160 Providing value.

00:26:55.160 Providing value.

00:26:55.920 Yeah.

00:26:56.160 And it just made, it impacted people.

00:26:59.380 And I grew this reputation of being the best pitcher in Hollywood.

00:27:02.100 and I was like

00:27:02.520 I'm not working very hard

00:27:04.000 like I'm not doing very much

00:27:05.240 and I remember specifically

00:27:06.820 I was in CBS lobby

00:27:08.500 and I was about to go

00:27:09.320 into the picture room

00:27:09.880 and out walked Simon Cowell

00:27:11.540 and I was like

00:27:12.360 oh my god

00:27:13.020 I gotta go into the room

00:27:13.800 after Simon Cowell 0.99

00:27:14.520 this sucks 0.98

00:27:15.180 so he and I are yapping 0.99

00:27:16.720 and he looks over my shoulder

00:27:17.860 and I turn around

00:27:18.440 and there's

00:27:18.840 Mark Burnett walks in

00:27:20.100 and he's coming in after me

00:27:22.740 so I'm wedged into 0.89

00:27:24.240 these two bohemian monsters 1.00

00:27:26.420 the second one bigger

00:27:27.380 for sure

00:27:27.940 and I'm like

00:27:28.920 what the hell

00:27:29.720 am I gonna say

00:27:30.600 in this room

00:27:31.080 to impress these people

00:27:31.860 Like, how am I going to come across as like fancy, awesome, amazing producer that should

00:27:36.120 be there and like on that level?

00:27:37.800 And I just got this wave of panic realizing like, I can't like nothing I do is going to

00:27:42.240 impress them.

00:27:42.720 So I got to get in and out of this room as fast as possible.

00:27:45.720 So I just sat down.

00:27:46.760 Everybody said, hi.

00:27:47.360 I was like, oh, great.

00:27:47.820 So here's the way the show works.

00:27:49.160 And here's why we think it's great for CBS.

00:27:50.480 And here's how we're going to produce it.

00:27:51.360 And here's how you can get it.

00:27:52.040 And here's the IP.

00:27:53.160 And that was it.

00:27:53.760 I was out of that room in like nine minutes.

00:27:56.060 Wow.

00:27:56.320 They bought the show.

00:27:58.220 My agent was like, that was amazing.

00:28:00.460 And I was like, wow.

00:28:01.560 Okay.

00:28:01.860 so I just started sort of doing that system

00:28:03.880 so it kind of happened on accident you just like stumbled

00:28:06.040 on it yeah and I started to develop that

00:28:07.980 ability to get in and then what happens

00:28:09.960 is is that

00:28:10.540 the network buyers would be like oh

00:28:13.680 brands on my schedule do a pitch day oh yeah okay good

00:28:15.940 because at least I'll know it'll be good right and

00:28:17.700 fast we talked about this earlier

00:28:19.580 this brevity and I told you I had

00:28:21.820 a phone call this morning with the ex

00:28:23.600 CEO of Apple for this app

00:28:25.800 that I just launched this dating app

00:28:27.460 called skip it from Southern California

00:28:29.760 No, no, you can cut it.

00:28:31.700 I don't care.

00:28:32.440 But with all the core investors in the business, one of them being John Scully, and the kids

00:28:39.160 are 19, 20 years old that launched the thing, and the thing I keep telling them is, these 0.98

00:28:43.620 guys don't care about all the intricate fucking details of the app. 0.97

00:28:47.300 Give them the top line info that they need to make decisions, and then let them go back 0.99

00:28:51.160 to golfing, fishing, whatever the fuck they're doing, because they're $100,000 infusion into 0.94

00:28:56.380 our business. 0.98

00:28:57.040 They don't care about it. 0.96

00:28:57.980 These are, as you know, the people you pitch are behemoth monsters.

00:29:02.860 And they get to the point where that's really all that counts.

00:29:04.600 That really helped my process through.

00:29:07.980 And then I worked really hard at relationships in Hollywood.

00:29:11.520 I had a spreadsheet of every single person I ever met, where they worked, when their contract was, when they were coming out of their contract, when the last time I talked to them.

00:29:19.640 And I kept that up every time.

00:29:21.680 And so I would know if your contract was coming up in three months, I would make sure I put a call into you being like, hey, what are you doing?

00:29:27.240 Is your contract coming up?

00:29:28.240 And they'd be like, yeah, it's like great

00:29:29.140 because I'm hearing good things about you out in the community.

00:29:31.860 You know, you need some help or anything comes on.

00:29:33.220 Let me know, I'll connect you.

00:29:34.340 And what that did is like put me at their peer group, right?

00:29:37.120 And then it's like,

00:29:38.100 because I'm talking about the jobs

00:29:39.400 that you might be interested in just sort of,

00:29:40.740 and I kept that.

00:29:41.500 But like, it's like anything.

00:29:42.880 Like, did you just like waltz into YouTube stuff

00:29:45.620 or did you like, you studied every video that went on?

00:29:49.140 What worked?

00:29:49.760 What didn't?

00:29:50.320 What time?

00:29:50.880 When do I put it out there?

00:29:51.880 How many people do I put in this?

00:29:53.280 How, like those things are the only way

00:29:55.540 you can be successful, right?

00:29:56.660 And then when it's all cut together and it's all up there and you know,

00:29:59.940 you're in the news making all this money and people are like, Oh my God,

00:30:02.480 I should be a YouTube star.

00:30:04.520 And it's like, what the hell are you talking about?

00:30:07.540 You know,

00:30:07.940 and I had this time when I was surfing out with one of the partners in the

00:30:10.240 company and, and a guy surfed out and it was a doctor and he goes, Oh,

00:30:13.040 this is Dr. Bob.

00:30:13.800 I was like, Oh, Dr. Bob.

00:30:14.560 Yeah.

00:30:14.640 I heard about you.

00:30:15.140 Okay, good.

00:30:15.740 Yeah.

00:30:15.900 This is Brad runs the company.

00:30:17.200 Oh, Brad.

00:30:17.960 Hey man.

00:30:18.880 I, I was thinking, I want to come see you.

00:30:20.620 I got these ideas for these reality shows I want to talk to you about.

00:30:23.260 I was like, great.

00:30:24.020 I have these ideas for these medical procedures

00:30:25.720 I've been thinking about I want to come talk to you

00:30:27.500 and the guy was like what and I was like

00:30:29.940 oh yeah Dr. Bob what I do for a living

00:30:31.760 is a real job too you know

00:30:32.920 and he was just like what

00:30:35.800 I was like yeah

00:30:36.800 it's always so awkward when people pitch

00:30:39.420 you like pitch from way outside the vertical

00:30:41.560 like you know who's the most

00:30:43.740 guilty for this in my entire life

00:30:45.260 mom if you're watching

00:30:47.760 this right now

00:30:48.500 mom if you're watching this right now please

00:30:52.060 oh my god that's awesome

00:30:53.560 Pam, you do this with Pam sometimes too, right?

00:30:56.060 No, my parents have never, ever suggested a video idea.

00:30:58.420 Oh, you said that.

00:30:58.920 You said that right.

00:30:59.560 But mom, we work really hard.

00:31:02.280 We do a lot of in-depth studies on this stuff.

00:31:04.480 I think we know what we're doing.

00:31:05.960 But I appreciate you and I love you very much.

00:31:07.740 But then again, we might not.

00:31:09.700 Like, Robin, you can text me your ideas.

00:31:11.940 That is a good point. 0.99

00:31:12.600 I'm not sure I know any of this shit. 0.98

00:31:13.760 He's much more open to, and I'm starting to get into his system a little bit. 0.98

00:31:19.000 he will actually take at least like feedback from anyone.

00:31:25.100 And he's able to keep a filter up,

00:31:27.020 but he will technically get pitched by anyone.

00:31:29.500 He'll take a pitch on a new content idea

00:31:31.200 from the guy that parks his car.

00:31:33.380 And have you done a lot of those ones from random people?

00:31:37.080 I want to say no, 0.95

00:31:38.120 but the ones that I do are fucking good ideas. 0.95

00:31:43.260 It's just a different system. 0.94

00:31:45.360 People ask me all the time,

00:31:46.500 and I just don't take outside pitches from people anymore.

00:31:49.000 Because it's like of the whatever hundreds of shows I've sold, not one of them has come from somebody outside the business.

00:31:55.240 Other than, hey, you should meet my boss.

00:31:57.860 He's running this particular company.

00:31:59.500 That's really interesting.

00:32:00.720 I told him a couple of weeks ago, I said, my biggest hope for you in 2020 and moving forward is that you start to rely on your generals.

00:32:08.580 Yeah, that was my biggest thing.

00:32:09.720 And because he he he's been good about it and he's had people that will filter those people out.

00:32:14.660 But for the most part, he'll take a sit-down with just about anybody.

00:32:19.640 Can I pitch you a show?

00:32:20.680 Of course you can.

00:32:21.700 All right, here's what it – actually –

00:32:23.760 Yeah, do it.

00:32:24.300 Let's do it.

00:32:24.620 All right, all right.

00:32:25.160 But you're ready for the real feedback or do you want me to make you seem like it's a good idea?

00:32:28.460 No, no, no, no.

00:32:29.080 I want real feedback because this is an idea I think Mac and I were like hungover one morning.

00:32:36.280 I'm going to tell you my answer right now before we get on there.

00:32:42.220 Go ahead.

00:32:43.380 I heard that.

00:32:43.900 You gotta whisper so quiet

00:32:45.920 I don't think so

00:32:46.580 You know American Ninja Warrior

00:32:49.360 I know it very well

00:32:50.340 So it's like

00:32:52.320 Four doors in the middle of an arena

00:32:56.240 And they all lead

00:32:58.560 To a boxing ring in the middle

00:33:00.220 But to get there is an obstacle course

00:33:03.000 In the American Ninja Warrior

00:33:04.520 Style

00:33:05.200 So you say go

00:33:07.200 And the contestants do the obstacle course 0.80

00:33:09.420 And the first two beat the shit out of each other 0.99

00:33:12.880 And the winner is like the ultimate gladiator or some shit. 0.99

00:33:15.840 And we'll call it the ultimate gladiator. 0.98

00:33:18.080 He's like, this reminds me of a show called Red Ring from 1986.

00:33:21.440 No, you know what?

00:33:22.300 It's actually not a bad idea at all, to be honest.

00:33:24.540 Let's go.

00:33:25.600 And it's kind of, because here's the element that makes sense on that, right?

00:33:29.960 Is because now you got to decide how fast and how much effort you want to put into the obstacle course to get there.

00:33:35.200 Because that's how tired you'll be when you get to the ring, right?

00:33:37.380 So it's like if you made the obstacle course a little bit more like, you know, the way stage two used to be on America's Ninja Warrior, we have to lift the things up.

00:33:45.460 So it's like there's some energy expended as opposed to just like jumping around a little bit.

00:33:49.400 That's so that by the time you got the end, you're sort of you're sort of like worn out.

00:33:53.060 Now, you could get really fast, but that takes a lot of energy out of you.

00:33:56.640 Wow.

00:33:56.940 So there is something to the idea of whoever gets to the ring first wins.

00:34:02.660 That's actually the core of a very good idea.

00:34:04.640 Now, here's the deal.

00:34:05.260 here's what's great

00:34:06.000 is I don't do TV

00:34:06.940 on a day to day anymore

00:34:07.840 so I don't have to deal with this

00:34:09.300 so here's what I'm going to do for you

00:34:11.000 I don't want to do it

00:34:11.940 I've seen this

00:34:12.720 I've seen this a million times

00:34:14.280 I'm going to connect you

00:34:15.080 with my assistant

00:34:15.760 and they'll get back to you

00:34:16.820 no

00:34:17.320 you guys are so mean to him

00:34:19.720 no

00:34:20.880 here's what I'm going to do

00:34:22.100 I'm going to connect you

00:34:23.080 with Arthur Smith

00:34:23.860 Arthur Smith

00:34:24.700 is one of the greatest producers

00:34:25.900 that's ever been in the business

00:34:26.900 and he is the creator

00:34:28.000 and producer

00:34:28.520 of American Ninja Warrior

00:34:29.600 oh

00:34:30.400 there we go

00:34:31.240 that's a cool connect

00:34:31.640 and you guys together

00:34:32.840 with you as an EP

00:34:33.920 that is a real show

00:34:35.660 that he would take

00:34:36.440 very very seriously

00:34:37.860 I just wonder

00:34:38.720 if I really want to do it

00:34:39.920 versus just brainstorming 0.98

00:34:41.340 dumb ideas with my friends 0.99

00:34:42.480 by the way 0.99

00:34:42.860 brainstorming it

00:34:43.920 and just talking it out

00:34:44.580 is great

00:34:45.040 because by the way

00:34:46.260 from the time we mentioned this

00:34:47.780 to the time you get that

00:34:48.600 on the air

00:34:49.000 is two years

00:34:49.580 from the time

00:34:50.300 when it looks like

00:34:50.900 what we just talked about

00:34:51.760 to the time it gets on the air

00:34:52.620 those shows are unrecognizable

00:34:54.140 and you made more money

00:34:55.900 in the last 15 minutes

00:34:56.940 than you would on that show

00:34:57.860 yeah I know

00:34:58.500 I'm curious

00:35:00.020 what's the like

00:35:01.340 shittiest idea

00:35:02.760 you've ever had

00:35:03.580 American Idol for bands

00:35:04.920 people pitched me

00:35:05.820 all the time

00:35:06.980 every single day

00:35:08.200 that was one of them

00:35:09.120 I got all the time

00:35:09.820 why is it a bad idea

00:35:11.000 it seemed horrible

00:35:11.500 because it's just like

00:35:12.440 it's not the same

00:35:13.080 it's a long story

00:35:14.180 I could go into it

00:35:14.640 but it's like

00:35:15.040 the American Idol

00:35:15.860 why it really worked

00:35:16.600 is it's one person

00:35:17.400 one character

00:35:17.860 you create that

00:35:19.200 and you get attached to them

00:35:20.420 a band is like

00:35:21.360 people don't have

00:35:21.840 the same attachment to it

00:35:22.680 you can get attached

00:35:23.380 to a lead singer

00:35:23.980 but the band doesn't

00:35:24.760 have the same thing 0.99

00:35:25.100 fucking drummer 1.00

00:35:25.740 and plus 1.00

00:35:26.300 it wasn't even

00:35:27.040 that that's a bad idea

00:35:27.920 it's that

00:35:28.340 well I'm sorry

00:35:29.660 do you run a record label

00:35:30.980 no

00:35:31.680 are you the owner

00:35:33.200 of a you know fancy like performance club where fans play all the time or like why are you pitching

00:35:41.220 me american idol red like what do you have that's valuable or people pitch me some sort of nfl thing

00:35:46.360 happened a few months ago a guy wanted to do the nfl combine but for like regular people and you

00:35:51.900 do the quarterback thing i was like great do you play in the nfl no do you own a team no uh is your

00:35:56.820 best friend a quarterback no like well what the hell is your connection to the nfl none oh i get

00:36:03.060 it so you have a good you think you have a good idea you want me to use all my connections go do

00:36:07.560 all the work then go sell it take all the risk put up the insurance and then send you a check

00:36:11.940 is that were you always like that i'm actually i'm actually fairly surprised um like do people

00:36:18.140 have to have a credential or a network it's not even a credential as much as it has to be value

00:36:24.480 like an idea is not really worth much right yeah like do you think ideas are worthless almost

00:36:30.460 worthless especially in reality that's that's that's crazy yeah i've heard this before i'm not

00:36:35.740 i wrestle with this one i don't know if i agree because execution is i know i know an idea is a

00:36:41.740 little bit closer to value for you right if i give you a great idea for a skit you know what i mean

00:36:45.620 you take my book three minute rule and see how i about that yeah i want to talk about that too

00:36:49.540 but you take my book and you uh equate it to some sort of sex thing with your girlfriend and you

00:36:54.020 can't get past three minutes and i snide into the covers while you're in there and i read you 0.78

00:36:57.300 chapters and you get past three minutes right it's a good idea yeah that's the skit right yes

00:37:03.500 i feel like ideas are super valuable it might not be of value to the person who has the idea

00:37:08.820 it's it's a value to the person who takes action on the idea no because here's the thing you could

00:37:13.060 make that skit tomorrow right and you could you're the one who controls the distribution so you could

00:37:17.840 get it on the air so the difference between my idea and the execution is short so it's actually

00:37:22.620 has some value if you like it it's got some value if you have a pitch an idea for a tv show to get

00:37:27.420 on mtv or get on spike tv or any of the cable networks the the the space that you have to go

00:37:34.940 from from idea to actually getting on the air is so damn far there are so many hurdles across

00:37:40.420 there are so many people so much money so much time so much energy so much development that it's

00:37:45.160 just like it's just not going to happen and that's why when someone sends me something they've wga

00:37:49.640 registered or whatever it's like oh amateur because they know like they don't know anything

00:37:53.220 about the business that's so no one's stealing your idea in reality it's like i say all the time

00:37:58.200 yeah it's a good idea if you can go make it knock your socks off like i get i get fans all the time

00:38:03.700 or just like random people that want to pitch me multiple ideas that they have at the same time

00:38:09.400 yeah this is the next big one and so is this one and i always say the same thing i say if you bring

00:38:13.860 me an idea bring me a go forward strategy with it otherwise i'm not interested that's right so i

00:38:18.340 need to know what's going to work and how it's going to work those two things combined then you

00:38:23.460 have something yeah i have an idea for a new tv show and this is how we're going to get it to the

00:38:27.520 network for the network to buy in this place is or it's like here's what i have that's valuable

00:38:31.340 right like i wrote something i or i run a podcast i have a blog like i i'm connected to the restaurant

00:38:38.580 that we're going to go film at or like i'm in the military like something that says you're going to

00:38:43.440 contribute and that only you can bring that the idea to do a Mr.

00:38:48.020 Mom with dads at home is like, yeah, that's not an idea.

00:38:51.440 That's a concept that someone has to pour their heart and soul and 20 years

00:38:55.560 of experience and get 57 people to sign off on.

00:38:58.700 Like that's not really going to involve you.

00:39:00.240 I'm wrestling with this is with Logan a little bit, which is, which is rare.

00:39:04.020 We, we, we, we, a lot of times kind of bash on things, but it seems weird that

00:39:09.020 that an idea because like a good idea to be honest with you the most capitalizable thing 0.89

00:39:16.600 or monetizable thing is a good idea from a dumb person like if you could find a really good idea

00:39:21.420 from someone who can enact it but you can that's actually a big come up if you but that's what i 0.99

00:39:25.980 was getting at you know what i'm saying yeah i know what you're saying yeah because the dumb 0.96

00:39:29.580 the dumb person has no value in that idea or ability to execute here's the thing if logan 0.98

00:39:33.980 takes your idea and does something with it and the guys in years and years he's the number one 0.98

00:39:38.600 podcast in the world let's go because they've won factually speaking of course like that's the

00:39:44.600 values already there you've already you already have done 98 of the work so sure my idea might

00:39:50.180 be worth two percent yeah but most people will think their idea is the 90 i think this is a good

00:39:55.280 note because on your last video i think both of us are getting a ton of dms from people who want

00:40:00.300 to be a part of the new maverick squad for example and i think there's there's something

00:40:04.640 like everybody thinks they have talent but it's like

00:40:06.760 what can you actually show how can you show up

00:40:08.960 how does that talent contribute to the team

00:40:10.840 so you can imagine I'm also getting

00:40:12.880 these emails

00:40:13.340 so many of them have

00:40:16.760 no resume or case studies

00:40:19.060 or can't even

00:40:21.000 format an email

00:40:22.100 it's just like a block of

00:40:24.740 text I'm 20 years old I'm in college

00:40:27.120 I want to be a star

00:40:28.240 I'm thinking about taking acting

00:40:30.940 classes I'm like yo

00:40:32.180 I know I can do it

00:40:33.000 if I just

00:40:33.440 and by the way

00:40:34.740 you might be able to

00:40:35.720 but at this point

00:40:36.940 in my life

00:40:37.260 I need like seasoned

00:40:38.400 people who

00:40:39.560 and the most important

00:40:40.340 thing to me is

00:40:40.880 and probably

00:40:41.700 this is parallel

00:40:42.740 to what you're saying

00:40:43.500 like if we are going

00:40:44.680 to bring anyone

00:40:45.200 on this team

00:40:45.780 who's talent

00:40:46.540 they need to have

00:40:47.340 been doing the thing

00:40:48.280 that they're going

00:40:48.920 to continue doing

00:40:49.740 to show that

00:40:50.780 they actually like it

00:40:51.820 and they can do it

00:40:52.300 and stick with it

00:40:52.860 well like the biggest

00:40:53.580 loser is a great example 0.62

00:40:54.560 we used to get

00:40:55.100 250,000 applications

00:40:57.000 a year

00:40:57.380 oh my god

00:40:58.020 and every time

00:40:59.520 when someone would say

00:41:00.640 if I could just get

00:41:01.700 on the ranch i know i'd be able to lose the weight right because they're thinking like i'll put it in

00:41:05.820 when i get there and we're like nope gone because if you feel like you need to get to the ranch and

00:41:11.720 lose the weight you probably won't lose the way so you took people that were already on a journey

00:41:14.720 there's like i'm doing this no matter what i am making this decision it's gonna happen like

00:41:18.920 whether or not i get picked for the show i'm gonna lose weight those people lose the weight

00:41:22.320 now also like you know the producers of the show at the point when the day-to-day guys could

00:41:26.880 literally look at someone's bio and they would know if they were gonna lose the weight instantly

00:41:29.860 they just knew right away

00:41:31.540 oh yeah it was like it's a formula

00:41:33.720 it's a science and that was because

00:41:35.660 there was certain telltale emotional signs

00:41:37.720 you could see like that person will get skinny

00:41:39.440 that person will never be skinny ever

00:41:41.560 yeah so it was like a tough

00:41:43.800 show to produce from that person yeah I was gonna say

00:41:45.720 do you feel like you exist

00:41:47.640 in a cutthroat world oh you

00:41:49.780 have no I mean

00:41:52.020 the things I have made

00:41:53.700 people say that they didn't actually say

00:41:55.860 that I put on the air like keeps me up

00:41:57.640 because reality TV like

00:41:59.240 editing and making storylines 0.99

00:42:02.020 and shit. Yeah, of course. 0.96

00:42:03.560 I wanted to ask you about reality TV.

00:42:05.160 It's the only thing we do. There is no version of like

00:42:07.480 we just let you do it. We take whatever we need you

00:42:09.640 to say and we will chop it up so you say

00:42:11.680 it that way. And you signed the line that

00:42:13.620 said it was okay. Of course it's okay.

00:42:15.420 That is terrifying. Now most of the times I can

00:42:17.620 get you to say it for real because I know how to ask

00:42:19.500 questions or what's even better is I have the producers

00:42:21.560 that are 10 times better than I am. And those

00:42:23.660 producers come from like old school talk

00:42:25.640 show days where they're on Sally, Jesse, Raphael

00:42:27.860 and they can make you do things

00:42:30.340 you never thought you wanted to do

00:42:32.280 and I can get you to say anything

00:42:34.500 if I ask the right question

00:42:35.700 you know what's crazy 0.98

00:42:36.160 you're like a puppeteer

00:42:39.180 and you're shaping a world

00:42:40.180 and you're creating the world

00:42:41.980 and you're making your talent

00:42:43.340 and what's great is I do that there

00:42:46.920 and then it's like

00:42:47.780 oh I didn't get him to say it the way I wanted

00:42:49.460 that's okay in post

00:42:50.280 and then I just move this word from here

00:42:53.400 and there are times when we're on set

00:42:56.060 and you'll get it in your ear saying

00:42:57.720 uh we need the word um scandal and so it's just like you'll just go through be like what's that

00:43:04.480 word and you just get you to say the word wild we'll do it where our field producers

00:43:11.420 are watching yesterday's episode or yesterday's the stuff we shot yesterday we'll see a scene

00:43:17.820 that's really good but they say something cheating this and it was with dave and not joe's like oh

00:43:22.520 if she had just said she was with dave okay then we'll go into the next day and get the same girl

00:43:27.420 in the chair and be like she was with

00:43:29.340 Dave or Joe no no she wasn't

00:43:31.440 with Dave or she was with Dave until she says

00:43:33.300 no she was you think she was with Dave

00:43:35.400 oh could you just say that yeah you think

00:43:37.320 she was with Dave

00:43:37.840 and she has no idea that it's coming from that context

00:43:41.540 and she never said that ever

00:43:42.860 and then it just goes

00:43:44.240 and then you edit it saying she was with Dave

00:43:46.980 and it's like she may never have met Dave

00:43:49.340 or known it doesn't matter you know why this is fascinating

00:43:51.200 to me I think about this all the time okay so there's

00:43:53.380 definitely like an evil mastermind that's making

00:43:55.400 all these things happen and should someone look

00:43:57.260 bad it's not really anyone in no one ever there is no bad when we as youtubers and creators do 0.52

00:44:05.240 that to the people around us you're exposed when they call your sociopath which is crazy your ex

00:44:11.300 employees make uh why i left team maverick the biggest the biggest thing that i witnessed when

00:44:16.500 i jumped into this social space was one of the most important things to the tv process which is

00:44:24.480 people watching review teams yeah i mean i can tell you right now that outside of this camp

00:44:32.760 99.9 of the youtube community makes a video cuts a video puts the video out there is absolutely

00:44:40.640 zero percent review how would this affect this sensitive group how does this affect this

00:44:46.820 protected group the first thing i did when i joined this camp was enact a review team

00:44:52.140 and when did you do that just after tokyo now by the way i was a little bit late first ones on on

00:45:00.240 my podcast which nobody's ever heard of of course it's great but which is good but i was on your team

00:45:04.600 the second that happened yeah and i just i said that exact thing he's like what are you talking

00:45:08.300 about like the guys out there making videos every goddamn day like he this is never crossing

00:45:13.340 anybody's mind and this in the real world is a zero on the scale it was just like it was so

00:45:17.360 overblown and like and i said like it's not a big deal it's it feels like a big deal at the moment

00:45:22.040 because that's the way

00:45:22.760 the moment feels

00:45:23.600 and I everybody

00:45:24.180 I've been there

00:45:24.900 everybody's been there

00:45:25.980 but it's just like

00:45:26.860 it was a non-issue

00:45:28.140 it was a non-issue

00:45:29.200 the polarizing sentiment

00:45:31.160 for that video

00:45:32.380 fascinates me

00:45:33.280 yeah

00:45:33.500 I

00:45:33.800 I think it says

00:45:35.800 I think it says more about

00:45:37.240 and we tread carefully

00:45:39.660 when we talk about

00:45:40.400 and you should

00:45:40.880 you might as well

00:45:41.520 right

00:45:41.760 but I think it says more

00:45:43.700 you're able to get a good idea

00:45:46.240 of the person

00:45:47.420 based on their sentiment

00:45:48.620 about that event

00:45:49.520 it's true

00:45:50.220 do you know what I'm saying

00:45:50.980 like it's just

00:45:51.460 it's just who told me they'll they'll use that as a gauge to to was that you someone told me that

00:45:57.840 they'll use the person's feelings about about tokyo as a gauge of like what kind of person they are

00:46:03.400 it probably wasn't me but i can i completely get that it tells you a lot it even take away that

00:46:09.440 event uh put anything about somebody else's life like if i see somebody complaining about somebody

00:46:15.460 else's life that tells me a lot about where that person's at absolutely you know yeah it's easy to

00:46:19.520 yeah what is what is the three minute rule so the three minute rule is a book i wrote

00:46:23.340 that it basically says everything about your business product or service has to be conveyed

00:46:26.860 clearly concisely and accurately in three minutes or less in those first three minutes you have to

00:46:32.220 capture and maintain your audience's attention you got to illustrate value and you got to create

00:46:37.280 engagement and if you don't do that you're losing your audience the world is hyper sensitive right

00:46:42.700 now and no one no one's going to let you sell them anything and they just want information we

00:46:49.040 have a attention span now that is shorter than a goldfish in 8.2 seconds and it's not because

00:46:54.620 we're dumbed down or that we're like mindless zombies it's because we focus more intensely

00:47:00.000 and more efficiently than ever yep and if i get your precious attention and i don't give you 1.00

00:47:06.000 the information you want right away bang you're gone you're off dumbass goldfish will stay around 0.95

00:47:11.840 for nine seconds that's fine but like a person is like i'm paying attention to you you better 0.93

00:47:16.600 have something that i want and so all the like neuro linguistic programming or closing techniques

00:47:22.100 of the sales guys that taught you like it's all crap and none of it works anymore it's more like

00:47:26.760 can you get to the point can you tell me what it is how it works are you sure about that okay how

00:47:30.860 do we work together like those four steps that i take through in the book are basically like

00:47:34.380 how you pitch anything how is how is it different from a because it's actually

00:47:40.260 conversely

00:47:42.440 double to what

00:47:44.400 a general elevator pitch

00:47:45.640 would be

00:47:46.040 is it a general

00:47:46.940 90 seconds

00:47:47.660 here's the thing

00:47:48.280 but here's the

00:47:48.820 here's the issue right

00:47:49.780 here's the problem

00:47:51.980 it's like

00:47:52.760 it's not just about

00:47:53.520 getting your basic idea

00:47:54.660 it's about how do you

00:47:55.740 create engagement

00:47:56.740 how do you really

00:47:57.960 pitch and present

00:47:58.720 or influence somebody

00:48:00.320 to do something

00:48:00.860 so like in like

00:48:01.520 an investor

00:48:02.140 not in like

00:48:03.200 an elevator

00:48:03.980 with some random 1.00

00:48:04.660 fucking person 1.00

00:48:05.180 no and think about it 0.99

00:48:05.780 here's the way

00:48:06.140 we taught you

00:48:06.600 how to do an elevator pitch

00:48:07.620 well Logan

00:48:09.020 tell you what

00:48:09.480 I have an investment

00:48:10.760 that will make you

00:48:11.520 10 times your money

00:48:12.280 by the end of the year

00:48:13.160 and you lean in

00:48:14.320 and go ooh

00:48:14.820 tell me more

00:48:15.520 right

00:48:15.820 does that sound

00:48:16.400 how you would do that

00:48:17.080 if someone said that

00:48:17.620 to you in an elevator

00:48:18.180 you'd be like 0.82

00:48:19.180 what the hell

00:48:19.960 right

00:48:20.280 because today in the world

00:48:21.560 if you start with

00:48:22.200 a grand conclusion

00:48:22.960 like a big promise

00:48:24.160 people are like 1.00

00:48:25.060 you're fucking crazy 1.00

00:48:25.940 that's right 1.00

00:48:26.440 you're out of your

00:48:27.040 get away from the security

00:48:28.480 and then I'm trying

00:48:29.780 to explain it to you

00:48:30.700 while you're thinking

00:48:31.440 this in your mind 1.00

00:48:31.960 this guy's an idiot 1.00

00:48:32.540 and that's like 1.00

00:48:33.720 the disaster

00:48:34.460 of what's called

00:48:34.900 the state improve method

00:48:36.140 and we've been taught

00:48:36.760 that for the last 50 years

00:48:38.520 by ad agencies

00:48:39.240 and everybody like give them something big

00:48:40.880 to pay attention to and then prove it to them.

00:48:42.240 Like, well, guess what?

00:48:43.280 People don't buy into anything you say anymore.

00:48:45.500 And what we teach in the book

00:48:47.620 and I do around the country

00:48:48.840 is I teach the inform and lead method,

00:48:51.660 which is like, I'm gonna give you the information

00:48:53.140 and lead you to the conclusion.

00:48:55.300 And it's what a storyteller does, right?

00:48:57.360 It's why James Cameron can put you in a seat

00:48:59.140 for three hours to watch a movie 1.00

00:49:01.060 about a goddamn boat that sinks. 1.00

00:49:02.820 And you know it sinks, right? 1.00

00:49:04.640 And you're not on your phone

00:49:05.540 and you're not talking to people.

00:49:06.680 You're watching the Titanic sink.

00:49:07.960 and it's because we inform you

00:49:09.860 of the characters

00:49:10.360 we inform you of the story

00:49:11.280 and we lead you to that same conclusion

00:49:13.200 and you can do that

00:49:14.000 in any picture presentation

00:49:15.020 you can use Hollywood storytelling

00:49:17.240 to lead your audience

00:49:18.880 so that they come to the same conclusion

00:49:20.160 you want them to

00:49:20.860 did you just

00:49:21.720 did you just three minute rule us

00:49:23.020 on the book right there

00:49:23.840 just a little bit

00:49:24.260 yeah

00:49:24.480 I was gonna ask you to

00:49:26.240 and then I realized

00:49:26.780 it was just done to me

00:49:27.760 and I'm sitting here

00:49:28.600 and I'm like 0.99

00:49:29.080 yo how do I order this fucking thing 0.99

00:49:30.500 that's awesome 0.99

00:49:31.480 yeah

00:49:31.740 and listen

00:49:32.440 it happened because

00:49:33.780 I was not super happy with TV

00:49:36.440 TV was like

00:49:37.060 it's a tough business

00:49:37.880 right like and you pitch like yeah i've sold a ton of shows but i've had a ton more 10 times 50

00:49:43.980 times more get passed on right and one time i was pitching my uncle at the lux hotel down here and

00:49:48.820 there's a whole bunch of people in a conference and and it was really tight quarters and he and

00:49:52.300 i said like this is the show that they passed on and he was like oh my god that's the best show i've

00:49:57.500 ever heard in my life and i was like yes it was and then my ego was getting all flooded because

00:50:02.020 he was so excited and then people were coming around i had like 15 people around me and i was

00:50:05.600 pitching all these TV shows that networks passed on and they're like, you're the greatest. And I

00:50:09.240 was like, thank God somebody feels like that. And the guy came up to me and he said, Hey,

00:50:14.460 can you teach my clients to do what you do? And I was like, I don't know what your clients do.

00:50:18.320 And he's like, can you teach my clients to pitch people and not put them to sleep? I have like

00:50:22.660 institutional investors listening to micro cap and small cap public companies, biotech engineers

00:50:30.560 and oil and gas companies. And it's terrible. I go down to Florida and I watch an oil and gas

00:50:34.900 company present for 22 minutes it's the worst thing i'd ever seen in my life what would you

00:50:39.560 rather do like i would rather eat your arm right like it was just like it was it was the worst

00:50:45.780 thing i'd ever seen and so he begged me to come to la and work with his thing i redid his

00:50:50.600 presentation i didn't think a lot of it it was not that difficult for me because i just looked

00:50:54.600 at it like a tv show well how would i explain this bang bang bang and he left me a voicemail

00:50:58.240 like a couple weeks later he just said he was his voice was cracking he's getting emotional

00:51:01.780 and he just said listen you changed my life like i i used to dread going on the road to

00:51:06.860 go and sell this stuff now i'm so excited to talk to people my wife thinks you put something

00:51:10.400 to my drink the stock is way up like wow i'll never forget what you did for me and i was just

00:51:14.900 like what the hell man no network president had ever said anything like that to me before in my

00:51:21.480 entire life and as like a caveman i'm one chromosome from a caveman i'm like brand like

00:51:27.460 being important

00:51:28.160 brands should do more of this

00:51:30.080 and so that's where

00:51:31.640 so then I start working

00:51:32.640 and by the way

00:51:33.220 you make money

00:51:34.040 for an investment bank

00:51:35.000 as Oren would tell you

00:51:36.000 like oh my god

00:51:37.100 did they love you

00:51:37.720 because they didn't have to pay me

00:51:38.820 the client paid me

00:51:40.080 of course

00:51:40.340 and they sold out the stock

00:51:41.880 they made the offering

00:51:42.680 so they're like

00:51:43.040 oh we have another client

00:51:44.620 I was like really

00:51:45.140 let me go try that

00:51:45.900 and it was a biotech company

00:51:47.740 you were in

00:51:48.100 yeah type 1 diabetes

00:51:50.040 anti-rejection therapy

00:51:51.260 and it's like some

00:51:52.020 some scientist guys

00:51:53.720 the CEO

00:51:54.240 and he's got a wing

00:51:55.240 of the Miami hospital

00:51:56.080 named after him

00:51:56.920 and he can't explain what he does to save his life.

00:51:59.700 I can fix that.

00:52:00.540 You said, I can fix that for you.

00:52:02.180 I can fix it, man.

00:52:03.760 And so once you do that a few times,

00:52:05.400 it's like, oh, and then I got to go into like Oxygen

00:52:08.060 and pitch another TV show.

00:52:09.360 Yeah.

00:52:09.700 And it's like, meh, meh.

00:52:11.700 And so when the money stopped being a thing

00:52:15.400 and it wasn't chasing the dollar anymore,

00:52:17.680 it's like, well, now what am I going to do?

00:52:19.380 You know, like.

00:52:20.040 Well, because there's TV money

00:52:21.160 and then there's pharma money.

00:52:22.420 Right.

00:52:22.580 And then there's investment.

00:52:23.400 And then there's like investment for money.

00:52:24.700 When you get to the top echelon of TV money,

00:52:27.800 there's only one more step to go.

00:52:29.780 And I was a long way from getting there again.

00:52:32.100 I had to build the company again.

00:52:33.660 I just realized the timing had changed.

00:52:36.380 And it's just like,

00:52:37.100 once you get infected with the idea

00:52:38.420 that you can help people and change things,

00:52:40.380 and I would see the same frustration in their faces.

00:52:43.360 And it didn't matter if it was a PTA president,

00:52:45.040 or my friends, or my wife.

00:52:46.720 They believe in their value of what they have to offer,

00:52:49.640 but they can't make other people understand it.

00:52:51.680 And to be able to unlock that for someone is like,

00:52:54.140 ooh, it's crazy.

00:52:54.700 i like this yes tell me how great i am again you know and then you get on stage in front of a

00:52:59.040 two thousand people at a conference and they're standing ovation from your speech that you've

00:53:03.160 given 19 times and it's like you get better every time and and then they're like coming to sign

00:53:07.580 books for you and it's like hmm like i think i'm gonna do this more and so i sold the book and

00:53:13.140 that went well and that's the first that's the your only book now right oh yeah like i quit tv 0.93

00:53:17.160 and just like bank sold the book and then just like i'm out of here bitches i'm that was it i'm 0.91

00:53:20.680 in the book process right now yeah i got oh it's it's it's fucking insane i got a book coming out 0.96

00:53:25.120 march 1st that's that's i'll tell you the exact opposite spectrum i'll tell you the worst and i 0.68

00:53:30.140 wouldn't tell a lot of people this but the promotion is really rough because you got to ask

00:53:34.400 favors from everybody okay that makes sense is really hard to do want to know who it's a little

00:53:39.300 bit easier for yeah people like us you know what because you'll see it's it's harder than you think

00:53:45.320 because the people that you get on your list right now you don't want you want people you can't get

00:53:49.460 to and that's what happened to me and it's just like you're gonna find people that you thought

00:53:53.000 you could get to that don't give you the time of day i got people who did a lot for me that i can't

00:53:57.240 get on their show and it's just like oh man oh you mean going on shows i was just talking about

00:54:01.460 i was talking about like digital promotion and i have a i have a bit of a cheat on it just because

00:54:06.120 because my book is about a really personal battle yeah and so when you say no to promoting my book

00:54:11.120 you just said no to me i get as a human you know what i'm saying like you're basically just saying

00:54:15.200 I don't care about your

00:54:16.040 and here's what happens

00:54:16.780 like you want to get

00:54:17.700 on the Today Show

00:54:18.400 or you want to get on

00:54:19.940 Kelly and Ryan

00:54:20.960 and it's just like

00:54:21.900 I want to get on The View

00:54:23.120 and like

00:54:23.520 I think it's going to happen

00:54:25.020 I see it

00:54:25.720 I just had a vision

00:54:26.800 it's because of the topic

00:54:27.800 the topic is the opiate epidemic

00:54:29.580 and so it's like 0.99

00:54:30.580 it's a big fucking topic 0.97

00:54:31.820 you might have caught that 0.98

00:54:32.480 at the perfect time

00:54:33.200 everything works right

00:54:34.320 as weird as that is to say

00:54:35.600 and I have a lot of friends

00:54:37.020 in the TV business

00:54:37.700 and like I worked with

00:54:38.520 Whoopi Goldberg for years

00:54:39.560 and did a lot of stuff

00:54:40.300 and I was like

00:54:40.580 I can't get on The View

00:54:41.300 because they're doing

00:54:42.660 political stuff right now

00:54:43.860 right right right

00:54:44.240 And so when you ask somebody that,

00:54:45.840 and I have a couple other people

00:54:46.940 that I thought would say yes,

00:54:48.740 and they were just like,

00:54:49.380 no, man, sorry, I can't.

00:54:50.300 And you're just like,

00:54:50.880 ugh, it just tears your heart out.

00:54:52.940 But I just did all these favors for you.

00:54:54.760 You just feel like you're groveling for stuff again.

00:54:58.280 And that's just, for me,

00:54:59.660 I found that difficult to do, you know?

00:55:01.380 But you did it, now it's gone.

00:55:02.340 Yeah, because I'm like,

00:55:03.180 I'm getting on Logan's show.

00:55:04.840 I want that, I like that, dude.

00:55:06.180 I gotta get on that show.

00:55:07.140 And I told my publicist,

00:55:08.680 I was like, listen, get me on that show.

00:55:10.700 I like that, dude.

00:55:11.340 And I would have pulled other strings.

00:55:12.860 I was going to have

00:55:13.700 Amanda and Batch 1.00

00:55:14.420 come all at you 1.00

00:55:15.320 if I had to

00:55:16.600 what's your relationship

00:55:17.180 with Batch

00:55:17.660 so we did

00:55:18.760 he did my podcast before

00:55:19.900 we worked together a lot

00:55:21.180 his movie stuff

00:55:22.740 because McG's company

00:55:24.040 and I are really close

00:55:24.860 he's been in my house

00:55:25.700 a couple times

00:55:26.080 we have lots of fun

00:55:26.740 we're cool

00:55:27.200 we're cool

00:55:27.700 he's my cool guy

00:55:28.380 and same with Amanda

00:55:30.060 he came out too

00:55:30.660 so I've been around that

00:55:31.740 and I'd look to cast him

00:55:32.740 and stuff too

00:55:33.140 but now he's a pretty big

00:55:34.100 movie star coming on

00:55:34.800 he is 0.98

00:55:35.120 god damn 0.98

00:55:36.000 that's a man with talent 0.99

00:55:37.760 that dude is

00:55:38.360 blowing up

00:55:39.240 right on the edge

00:55:40.160 I was going to say

00:55:41.400 what is your what you do you do like 10 things yeah too many uh like are you an author are you

00:55:48.800 still involved in tv at all are you uh like a business coach yeah so that i do tv a little bit

00:55:56.320 okay because i don't run a company anymore i don't do it as a full-time business if i have a great

00:56:00.140 idea or you have a great idea and connect you to somebody like i like that side i'll direct a movie

00:56:04.420 once a year kind of thing really yeah i like directing so i'll do that i had a couple movies

00:56:08.060 do really well

00:56:08.580 that I directed

00:56:09.040 that was fun

00:56:09.620 in the documentary space

00:56:10.620 would I know any

00:56:11.560 yeah that's a loaded question

00:56:13.340 we watched some

00:56:13.820 we watched some docs

00:56:14.700 I'll tell you the title

00:56:15.560 then you say yes

00:56:16.180 you heard it okay

00:56:16.800 it's like it was called

00:56:18.020 why I'm not on Facebook

00:56:18.840 amazing

00:56:19.720 literally one of the best docs

00:56:21.780 I've ever seen

00:56:22.220 yeah it was good

00:56:22.640 to be honest

00:56:23.320 I love these guys

00:56:24.440 professional

00:56:25.780 tell us what we can't be

00:56:26.900 in showbiz

00:56:27.360 come on

00:56:27.920 we'll say anything you want

00:56:29.180 just put us on the TV

00:56:30.180 and then I did a follow up

00:56:31.240 called why I'm not on Pokemon Go

00:56:32.500 that I did as a short

00:56:33.720 wait wait

00:56:34.260 what

00:56:35.020 yeah

00:56:36.040 dive in on this one

00:56:37.860 So the why I'm not on Facebook, I hated Facebook, wasn't on social media.

00:56:41.200 I was going to direct a documentary.

00:56:43.360 I decided to do it on my hatred of Facebook.

00:56:45.800 And my theory was Facebook is evil and it's all bad.

00:56:48.440 And then as I got into it, I realized like, okay, well, if I hate it so much, the problem

00:56:52.380 is either me or the problem is Facebook.

00:56:54.180 And so I'd go in to prove that it's like, aha, Facebook can cost you your job.

00:56:57.440 But it's like, uh, the number one job recruiting site in the world is Facebook. 0.99

00:57:00.680 Damn it. 0.99

00:57:01.340 Facebook can cost you your relationship. 1.00

00:57:03.000 Oh, my cousin got married because of so much.

00:57:05.140 and then eventually

00:57:06.660 you realize like

00:57:07.120 wait a second

00:57:07.520 this could be a me thing

00:57:08.760 and so

00:57:09.280 I did this thing

00:57:10.220 with Dr. Drew

00:57:10.800 and it turns out

00:57:11.480 it was a me thing

00:57:12.200 we were actually

00:57:13.100 more concerned

00:57:13.560 with Pokemon Go

00:57:14.240 so then I did

00:57:16.040 so that was that movie

00:57:17.320 did really really

00:57:18.140 like really well

00:57:18.960 as a doc

00:57:19.340 so then I did a follow up

00:57:20.360 because why I'm not

00:57:20.820 on Pokemon Go

00:57:21.360 I caught my daughter

00:57:22.200 sneaking out of the house 0.63

00:57:23.620 in the middle of the night

00:57:24.740 freaking out

00:57:25.920 and she's like 0.90

00:57:26.400 going to hatch eggs

00:57:27.360 on Pokemon Go

00:57:28.020 gotta do it

00:57:28.880 wait wait hold up 1.00

00:57:29.460 she was hatching eggs

00:57:30.660 she wasn't trying to catch

00:57:31.660 any Pokemon in particular

00:57:32.620 no she had to go walking

00:57:33.580 to hatch the egg

00:57:34.580 yeah wow yeah so i was just like okay this is too weird right so i did the same format as the

00:57:39.200 facebook movies like okay so there's either i don't understand the idea but people love it so

00:57:44.060 it may not be that it's dumb it may be that i'm not thinking about it right like maybe i'm the

00:57:48.140 dumbass so i spent time figuring out pokemon go i did a bunch of funny clips and stuff you guys 0.88

00:57:53.900 might not think they're funny but the regular people thought they were funny and uh and so 0.96

00:57:57.860 it ended up finding out that hey you know what if she likes pokemon go i'm gonna start liking

00:58:01.700 pokemon go because it connected us and if you have a 14 year old daughter a 13 year old daughter

00:58:05.540 at the time like finding something to connect with your 13 was amazing and so it was a huge thing

00:58:09.800 so i did it as a digital short won a shit ton of awards so that was fun so i like that process and

00:58:15.220 that's how i spun the the podcast right but you're not making a lot of money off of those films oh

00:58:20.840 no no no you just do it for fun like i just do yeah i just do it for fun because i like it and

00:58:24.740 passion projects yeah and listen it's just part of the brand right and it's just sort of built

00:58:28.820 And like, then I did the podcast from that, which was each week I was going to take a

00:58:32.240 new topic that I didn't quite understand that people loved.

00:58:35.340 And then I got into it and I did a bunch of the YouTube guys.

00:58:38.160 What's that?

00:58:38.360 What's that called?

00:58:38.900 It's called why I'm not with Bramp and Vidic.

00:58:40.500 Oh, okay.

00:58:40.960 Okay.

00:58:41.260 But the problem was, is then like I was telling you earlier, like then you put a, I put Rob

00:58:44.880 Lowe on as a celebrity and it's like, all of a sudden the views go way up on my podcast.

00:58:48.480 Ooh, I like that.

00:58:49.540 Yeah.

00:58:49.800 And that's when I had batch come out and do it.

00:58:51.820 And like, next thing you know, it's like, uh, why should you get Amanda on? 1.00

00:58:54.540 Because she'll get lots of views.

00:58:55.660 And it's just like, it turned into sort of like some hybrid celebrity chat show that's

00:59:00.380 like, basically you get that stuff anywhere.

00:59:02.220 So it stopped being like super fun for me, but it hit a million downloads.

00:59:06.740 So I was like, cool.

00:59:07.160 It's just weird.

00:59:07.680 It's a hard business, right?

00:59:08.800 We, we wrestle with that a little bit.

00:59:10.440 We were just talking about it between providing value, like actual value and entertainment.

00:59:17.280 So that's a balance in itself, but also a balance in that we know that if we have Austin

00:59:22.380 McBroom on or like Tana or Summer Ray,

00:59:25.680 these

00:59:26.520 podcasts are going to get a shit load of views.

00:59:29.060 But when we have

00:59:29.820 Brant Pimidic, it's like Brant Pimidic.

00:59:32.600 No, no, no. Or like Peter Crone,

00:59:34.500 probably one of the most valuable

00:59:36.320 episodes ever.

00:59:38.380 You will leave it a better person until

00:59:40.180 this episode, obviously.

00:59:42.940 But yeah, unfortunately,

00:59:44.420 not as many people

00:59:46.420 care about the things that they should care about.

00:59:48.460 But I think the right people do.

00:59:49.680 you know you hit the you hit you do hit the valuable well and and i think i think we've

00:59:56.060 obviously found the balance for it you know we found that you know every three episodes we do

01:00:01.180 a value base and and my my personal favorite i think i speak for everybody here on the on the

01:00:05.560 set our favorite episodes are actually the ones with no guests right just the boys and we go

01:00:10.480 crazy people probably love they love them well and i do now i'm doing this new podcast with this

01:00:15.060 investment bank that hired me to do it and i'm basically interviewing iconic business leaders

01:00:19.040 from all different businesses

01:00:20.380 that have had huge ideas

01:00:21.660 that have revolutionized

01:00:22.800 their industry.

01:00:24.020 Oh, that's cool.

01:00:24.640 And so it's like,

01:00:25.200 okay, now that I'm interested in doing

01:00:26.560 because I get to go talk

01:00:27.240 to really cool people

01:00:28.180 and talk about really cool stuff.

01:00:29.600 What have you done so far?

01:00:30.740 So like probably my favorite

01:00:31.640 was Kathy Ireland.

01:00:32.920 So it's like former supermodel.

01:00:34.600 What's going on?

01:00:35.240 Billion dollar a year.

01:00:37.220 Two and a half billion dollar a year company.

01:00:38.800 Top 10 licensing companies

01:00:41.000 for the last 25 years. 0.55

01:00:42.040 Is her model still working?

01:00:44.460 Like, yes. 0.99

01:00:45.360 So she's a-

01:00:45.920 She's crushing it.

01:00:47.260 direct 0.97

01:00:47.980 response

01:00:49.820 conversion engine

01:00:50.760 no 1.00

01:00:51.060 she's a licensing machine 1.00

01:00:52.880 right 0.89

01:00:53.220 okay

01:00:53.520 so she finds a product

01:00:54.420 that could do pretty well

01:00:55.480 she puts the licensing 1.00

01:00:56.640 around it 1.00

01:00:57.280 and then goes

01:00:57.780 quadruples their distribution

01:00:59.940 and takes a fee

01:01:00.900 on everything

01:01:01.340 the small organization

01:01:02.900 doesn't have to

01:01:03.680 manufacture stuff

01:01:04.500 I mean it's

01:01:05.260 I mean she just crushes

01:01:06.360 she's one of the most 1.00

01:01:07.340 successful licensing 1.00

01:01:08.640 yeah

01:01:09.620 yeah

01:01:11.800 she's just 1.00

01:01:12.860 she's big

01:01:13.280 and I did 1.00

01:01:13.660 I did Christy Hefner

01:01:15.800 oh nice

01:01:16.400 daughter who ran playboy as at a pub as a public company for 25 years the longest running female 0.99

01:01:21.860 ceo in public company history she does uh so she does a lot of social media and she was just like 1.00

01:01:26.560 she's just a badass female ceo and you're just like god damn that was cool and you might think 1.00

01:01:32.300 the reason she got to be the president of playboy is because she was hugh hefner's daughter and then 1.00

01:01:36.800 after you hear the interview you realize like whoa she was the only person to hire for that gig

01:01:41.420 because she's just that badass so it's that kind of stuff i that i really like so i'll do some more

01:01:45.860 that so and and like yeah the touring around and meeting with companies and speaking to companies

01:01:51.100 and consulting and stuff like that it's just it's fun it's pretty lucrative but i'm just in the mode

01:01:55.820 where i just want to have fun and i was saying when i was touring your guys's compound here it's

01:01:59.000 like oh my god you're the single version of me like this is this is my life if i didn't get

01:02:03.460 married and have kids at 21 years old are you like you wait what yeah 21 you got married at 21 21 years

01:02:09.160 old you had kids at 21 as well kids at 26 are you still with the yeah 25 years congrats yeah baby

01:02:15.780 how are you still cool

01:02:18.620 I mean listen I work really hard

01:02:21.300 to make it feel like I'm cool

01:02:22.820 this is a lot of work to make you think I might be cool

01:02:25.600 it'll all crumble at any moment

01:02:27.680 you're doing a good job dude

01:02:29.160 but like you know like your

01:02:30.640 compound here the fun zone here

01:02:32.940 this is exactly what my house is

01:02:35.380 but just like a little bit of an older

01:02:37.300 nerdier sort of married dude

01:02:39.260 yeah I'll get that

01:02:40.220 it also depends on what wing of the house you're talking about

01:02:43.120 I mean we got some

01:02:44.200 we got a kid in this room right now

01:02:46.060 that goes to sleep at 8.30pm. I shit you not 0.99

01:02:48.280 the kid at 8.30pm I won't call him out 0.99

01:02:50.420 it's the videographer his name's Andre

01:02:51.840 and he goes to bed around 8.30pm and if he's up

01:02:54.420 at like 10 he is cranky

01:02:56.660 he is cranky

01:02:57.800 you do well you get into a position

01:03:00.120 and now I run a travel and adventure club

01:03:02.240 I just don't understand it's so great 0.99

01:03:04.120 yeah what the fuck 0.99

01:03:05.020 are you launching rockets next? 0.99

01:03:08.800 are you going to be in space?

01:03:10.180 is your biggest

01:03:11.280 uh motivator or driver of what you do in your life right now yeah what makes you have fun joy

01:03:19.900 that's the number one driver of my life i got married at 21 i was an entrepreneur since i was

01:03:25.820 18 i struggled i struggled i struggled i made it i made it big and now it's like all that i missed

01:03:31.920 doing what you do like now with the fun and the girls and the people and the call like all the

01:03:36.680 stuff you do here as just you like the you're your own person i never had that right i had kids

01:03:42.760 i had a wife i was trying to pay a mortgage i was trying to struggle and nobody believed in me

01:03:46.260 and it's like then it worked and so then i was just trying to get as much as possible and get

01:03:49.580 my squirrel grabbing as many nuts as he can and then i finally got to the point where it's like

01:03:53.480 okay like i i'm not gonna get private jet money like and but i have every other toy and so it's

01:03:59.680 like well what's next like private jet money is way the hell up here yeah and like everything i

01:04:04.680 have is the same now like a bigger house is not gonna have more rooms like yeah i got a theater

01:04:09.500 like what am i gonna like what am i doing yeah that's a great that's a great i only do what

01:04:14.940 brings me joy and that's what i found was i don't have this i don't have a group of friends that i

01:04:19.960 could just go grab my jet ski and go jet skiing right and so i just like if i don't create this

01:04:27.040 i'm never gonna do it so i just started creating invites and inviting people to come do crazy

01:04:31.460 stuff and then it turned from 10 people

01:04:33.500 that wanted to go to 50 to 500

01:04:35.620 now it's I have a club of 1200

01:04:37.340 people the adventure club yeah

01:04:38.760 and so you do well you know you know

01:04:42.760 batch came on my jet skiing to Catalina

01:04:44.560 one what's is there a website yeah it's

01:04:46.160 called reject average calm 0.99

01:04:47.420 y'all y'all just pull that shit up 0.99

01:04:50.280 what are you rejecting reject average 1.00

01:04:54.600 reject average we should jet ski to

01:04:58.260 Hawaii we went to Catalina back

01:05:00.740 It's average if you don't.

01:05:01.880 And Batch came.

01:05:02.160 Nolan Gould came.

01:05:02.980 Like a lot of guys come on that.

01:05:03.960 That's me, right?

01:05:04.820 Travel and adventure.

01:05:05.760 Oh, wow.

01:05:06.100 You can do all that stuff, huh?

01:05:07.020 We do all that stuff, yeah.

01:05:08.400 Yeah, and it's crazy.

01:05:09.520 You want to hear the greatest Batch story ever on this?

01:05:12.040 Oh, it's a huge musky.

01:05:13.380 Yeah.

01:05:13.660 So we do all this kind of crazy stuff. 1.00

01:05:14.680 What the fuck, bro? 1.00

01:05:15.840 Why aren't we doing this shit? 1.00

01:05:17.120 Listen, man, you're hard to get to, buddy. 1.00

01:05:19.340 You know what I mean? 0.99

01:05:19.880 I had to write a goddamn book, become semi sort of micro famous just to get on this damn show. 0.99

01:05:25.460 If you're watching this podcast and you or somebody you roll with wants to be on this show, 1.00

01:05:29.180 you need to find

01:05:30.620 a mysterious man

01:05:31.460 by the name of Dylan

01:05:32.380 he's the only one

01:05:33.640 that can make it happen

01:05:34.360 he's the only one

01:05:34.380 that can make access for you

01:05:35.640 and I'm not giving you

01:05:36.460 any of his info

01:05:37.160 you gotta find it 0.99

01:05:37.800 your fucking self 1.00

01:05:38.520 I'm gonna do this 1.00

01:05:40.620 take us some more fun

01:05:42.380 I got a lot of things

01:05:43.800 we've done really fun stuff

01:05:45.180 we did an exotic car rally

01:05:46.680 up the coast of Monterey

01:05:48.520 we did 10 exotic cars

01:05:49.760 and we swapped cars

01:05:51.000 every hour

01:05:51.560 which is pretty fun

01:05:52.520 we just did 5 days

01:05:53.640 Guadalupe diving

01:05:54.440 with great white sharks

01:05:55.300 is that what this is?

01:05:56.560 yeah that was

01:05:57.040 the great white shark thing

01:05:57.740 that's a big old

01:05:58.400 That was me filming that right there.

01:06:01.000 Wait, that's you?

01:06:01.940 That's me filming that.

01:06:03.420 Oh, okay, you were filming.

01:06:05.680 I thought that was actually you.

01:06:06.480 You turned into an aquatic creature.

01:06:08.920 Hey, you drink, do party, or you...

01:06:11.020 Dude, I'm kind of out of that mode.

01:06:13.000 It's hard to get up.

01:06:14.480 I owned a bar for years.

01:06:16.540 So once you own a bar for years 1.00

01:06:18.260 and you see drunken morons, 1.00

01:06:19.300 it really puts it in perspective. 1.00

01:06:21.000 When did you shut it down?

01:06:22.020 Not the bar, but the partying.

01:06:23.420 I mean, probably 10 years ago.

01:06:25.620 When the kids get a little older

01:06:26.640 and they can watch that

01:06:27.440 and they can see you,

01:06:28.240 like i don't want to bring oh i want my kids to see me yeah they're like dad why are you eating 0.89

01:06:33.660 my baby food that's fucking weird so king batch comes on this jet ski adventure right it's the 0.92

01:06:38.440 first time i met him and we jet ski all the way to catalina island and part of the thing is you 0.98

01:06:42.440 swim through this cave and then you go up on this rock big rock and you do a cliff dive right

01:06:46.280 and if the tide's high the cliff dive's probably 15 feet a little bit scary when the tide's low

01:06:51.560 it's like could be 30 feet really scary and it was low that day so he gets up to the edge of the

01:06:57.240 thing right and he's kind of like oh oh i don't know and he's like oh and he's like crawling like

01:07:03.120 he doesn't want to get to the edge and i'm like oh my god because i'm like guiding everybody over

01:07:06.580 and i was like oh dude like you don't have to do this like it's just fine oh and then like i'm

01:07:11.760 thinking myself oh god man i'm like can you even swing can you swim like i mean i don't want to be

01:07:17.120 stereotype but like you're okay right because you gotta throw your life jacket in first you can't

01:07:20.760 die with life jackets so i'm like oh my god this is gonna go so bad he's nervous and he walks right

01:07:25.060 to the edge

01:07:25.460 and he's like

01:07:25.860 and he flips around

01:07:27.080 bang

01:07:27.680 and does a full backflip

01:07:29.280 on the thing

01:07:30.300 full backflip

01:07:31.420 that's so on brand for him

01:07:33.060 so he was just

01:07:33.640 playing with you bro

01:07:34.440 he was totally

01:07:35.620 what a badass

01:07:37.560 and then the best

01:07:38.500 you would have loved this

01:07:39.820 so there's about 15 of us

01:07:41.680 we get to Cattley and I

01:07:42.740 I'm taking a place

01:07:43.340 where we're gonna have lunch

01:07:44.000 and people see him

01:07:45.300 and they lose their minds

01:07:46.360 right

01:07:46.560 hey Batch

01:07:47.180 oh my god

01:07:47.720 I get it

01:07:48.020 and so I have a bunch

01:07:49.040 of nerdy executives 1.00

01:07:50.020 that's what my club 0.80

01:07:50.780 is full a lot of these guys

01:07:51.800 that don't do anything normally

01:07:52.880 and they come up

01:07:53.400 for this kind of stuff

01:07:54.000 and they're like what's going on here i don't understand like and he goes and he's like are

01:07:58.520 you famous or something oh my god that is my least favorite question ever some girl asked me

01:08:03.320 she goes she comes up to me leaves me i saw this she goes wait who are you i go uh logan she goes

01:08:08.920 wait are you famous or something oh my god oh even with the eyebrows she hits you with those

01:08:13.100 eyebrows bro they judge me for their question they go they go wait are you famous or something

01:08:18.640 and then I'm like

01:08:19.400 oh my god it's so great 0.90

01:08:21.940 I don't fucking know I'm dancing 0.76

01:08:23.620 by the way he handled it so cool 0.97

01:08:26.700 he's like ah just with the kids and stuff

01:08:28.480 no big deal and I was like dude you have no idea

01:08:30.740 that's bugging my body 1.00

01:08:32.180 you look like a total fool 1.00

01:08:33.600 going on your tour though 1.00

01:08:36.300 and having that scenario

01:08:38.720 happen is actually

01:08:40.480 super valuable for the influencer

01:08:42.000 because anytime you can make business leaders

01:08:44.580 or investment firm leaders say

01:08:46.200 wow that kid can make an emotion

01:08:48.440 happen or make someone buy something

01:08:50.200 doing doing the money starts like

01:08:52.340 everybody wants to be logan's friend like yo how can we use

01:08:54.440 this kid and then it happens quite a bit like yeah

01:08:56.260 um but but what's great is like i get

01:08:58.340 to pick because it's not i run it through my non-profit

01:09:00.220 right so it's like the adventures don't cost

01:09:02.340 very much i get to pick who goes

01:09:03.880 so it's like i take 12 people here or five people

01:09:06.380 there we go up you know that's awesome

01:09:08.100 snowmobiling and it's like i only do it because i just

01:09:10.340 want to have fun it was like what would i have done

01:09:12.380 if i was 24 years old and i had this kind 0.98

01:09:14.380 of money like this is the kind of shit i would have done every day 0.88

01:09:16.420 i would have just gone so i do like three 0.94

01:09:18.380 adventures a month and i'll just pick stuff and go you know and it's just like but i produce it

01:09:23.100 yeah i produce it like a tv show like i produce the adventure making money right now currently

01:09:28.400 yeah just is it yeah is it he's like i've been asking him the same question i want to hear this

01:09:34.640 there's a couple of pieces one i get paid real well to consult like when you your company wants

01:09:39.840 to come in i i charge a lot dude consulting money is so good dude if you ever find a way to find to

01:09:46.060 dig a hole into the consulting world

01:09:48.060 it is mind blowing 1.00

01:09:49.860 how much money you can make off fucking consulting 0.99

01:09:51.740 and I get paid quite a bit to come speak at a convention or whatever 0.99

01:09:53.780 I get paid so that works out pretty well and like I don't want to

01:09:55.860 seem like I'm trying to figure out how to say this about 0.99

01:09:57.780 being a dick but 0.99

01:09:58.540 it's hard to get out of the way of money 0.99

01:10:01.360 if you have skill and you have ability and it's not

01:10:03.840 like it's you can't go very far 0.96

01:10:05.780 without it whacking you in the face right like 0.99

01:10:07.320 you

01:10:08.520 I mean think about it like

01:10:10.960 once you started making money

01:10:13.220 it doesn't matter what happens you're still making money

01:10:15.440 it's a little change what you do a little bit you change this but it's like yeah i made a ton

01:10:19.540 of money when i was doing tv and now i've like i'm not even sure if i made it as much like i

01:10:24.180 didn't make them as much as i did last year i do agree i do agree i think it's like a i think

01:10:27.600 it's formulaic like it's a code you could crack for sure well just like it's just like the people

01:10:32.700 who work hard and have skill and see opportunity and can deliver like you may not make the same

01:10:38.460 amount of money that you did something else but it's like it's it's there right and right now

01:10:41.500 it's just it's not a driver of what i do because again i'm never getting a private jet money in my

01:10:46.000 mind so i'm fine with that you're selling yourself short nothing i do now is gonna affect my sort of

01:10:50.760 the money i have like it's you know i'm fine so it's just like i'm more concerned with like

01:10:55.060 what is joy like how do i get joy because i i don't i donated 20 years of my life to make money

01:11:01.840 and sacrifice joy so it's like what should what do you think and i should put five more years in

01:11:06.300 and then go have fun eight years more like how many more years before i actually say okay now

01:11:11.140 i've put in now i'm gonna take it out like and i said this to my wife i was like listen i'd rather

01:11:16.900 spend all of our money over the next 25 years and then when i'm 70 years old like have to find some

01:11:22.840 job as a walmart greeter like i'd rather do that oh you'd be a great walmart but i don't want to

01:11:28.160 spend five more years grinding it out for money that i'm not even spending like what is the point

01:11:33.800 you you you may be wired though like innately given that what you do in that you're so used to

01:11:40.640 rejection rejection and innovation in pitching shows yeah and where like you you have to come

01:11:46.660 up with something that works yeah like or or you're when you were in the tv business or like

01:11:50.580 you fail or you fail yeah i've been kicked in the nuts so many times i'm okay with it so when you

01:11:54.600 don't if something isn't making money or you want to find a new way to make money you're wired in a

01:12:00.400 way that like you can just do that because you're used to um going from a to b to c to d and when i

01:12:05.700 met and did the book i was like if i never make another penny like if i never make any more money

01:12:10.900 like i'm okay like if it never gets better than this this is fine i got real estate stuff like

01:12:15.400 it's i'm not gonna go broke no matter what i do yeah and you know that and by the way the the

01:12:20.200 thing i wanted to say figure it out if you just figure it out if it's always on your brain it's

01:12:23.900 all you think of then it consumes time and it's like i decided to take a year and see if i can

01:12:28.280 live like that like i don't care what i spend i'm just gonna do my thing and not think about it

01:12:31.060 and it was the greatest year of my life sure the book i went on all these adventures had fun it's

01:12:34.900 like okay i'll try one more year like that and if i get to the point where it's like oh i think i

01:12:38.900 need to go make some money like it'll happen it's fine it's it seems to be working well i just want

01:12:44.580 to have fun all the time that's what i want to do as much as i can and we'll see if i get tired of

01:12:48.260 that i'll figure something else it's a good life fun is that's the thing fun is fun yeah well i

01:12:53.340 mean and like there's no fucking question and by the way like you've tried you're trading that 0.54

01:12:59.960 right like right now in your world like you have access to like funds you could do anything you 0.98

01:13:06.580 want you're super physically fit you don't have any anchors not that my kids are anchors but anchors

01:13:11.740 and like a wife and a kid's like you could literally spend every single day trying to

01:13:16.560 figure out how to cram more and more joy into your life but you work and you work your ass off and

01:13:21.020 you train for a fight and you dedicate months of that yeah so it's like you are making trade-offs

01:13:25.280 every day and it's right in front of you like i've been i did a tour of your place like this

01:13:30.120 is a fun zone and you spent how many hours today working right like a lot all the answers all all

01:13:36.680 of them so it's like you're making this trade i know i was gonna ask you it's work but i really

01:13:43.460 do enjoy what i do so it doesn't feel like i work can you imagine it started to feel like you worked

01:13:47.840 i i i attempt to stay away from anything that makes me feel like that it's kind of my rule if

01:13:51.780 i feel sometimes i will put in like the work yes but like even boxing training i thoroughly enjoy

01:13:58.500 it yeah i really enjoy being regimented even though it's i'm putting my body through hell

01:14:02.480 it's fun for me so i do you feel like that with the things when when you're consulting or work is

01:14:08.620 it does that bring joy to you or is it literally only a travel adventure it does because it's

01:14:12.960 different every time. It's new companies, but I do find sometimes like I'll take a gig and it's

01:14:18.480 like, I'm not, I'm not winning anything here. I'm just helping these people say their crappy

01:14:22.540 message a little bit better. And I've actually worked with companies where I'm working on their

01:14:26.900 investor presentations and their thing for a public company. I'm like, shit, I'm going to go 0.99

01:14:30.920 home and short your stock. Like I'm trying to help you tell a better story, but your story sucks. 1.00

01:14:36.180 Your, your company's not good. And your stock is going to go down over the next six months. So like 0.98

01:14:40.160 i'm gonna go short it when i get home but they're paying me to help them so i don't do any of that

01:14:43.560 anymore because that's you're not eating on both sides no and and again i don't know how to say 0.96

01:14:47.880 this that sound like a dick but like it's hard like i like that preface uh like a the softest 0.95

01:14:54.400 way to say it is a big big deal for huge money is just as much work as a little tiny deal for a 0.98

01:14:59.380 little bit of money and when you start realizing it's like oh my god like reading a copy for an

01:15:04.200 ad of a company is going to pay you almost nothing or a huge mega sponsor same read same stuff same

01:15:09.680 work it's just like okay well what if i only did big company stuff what do i work with people that

01:15:14.720 could bring me like big monster stuff like that's right yeah and it's like you know so i gotta learn

01:15:20.860 to do that better because i just want to help people and like when people email me and say

01:15:24.140 like can you help me with my pitch my instinct is like yes oh god you're gonna think i can be

01:15:27.840 important to somebody again like that's the narcissist in me with mixed with this healthy

01:15:32.660 like this unhealthy sort of insecurity that i have like causes me to like help people for free

01:15:38.460 all the time because i want to be important and they can say nice things about me so

01:15:41.720 i love to hear that self-aware it's a it's a complex for sure like i help people because

01:15:46.840 it makes me feel fucking good yeah not because i want to help those that's pretty well the driver

01:15:52.240 right there that's what happens all the time so it's kind of crazy have you gotten good at and 0.89

01:15:56.400 comfortable with saying no nope well hey that wasn't bad um no i can't i'm i'm miserable and

01:16:03.300 that's why i don't like that's why i don't run companies anymore because i was bad with employees

01:16:07.060 If you worked right for me, like right beside me, then yeah, you are cool.

01:16:10.900 But anybody else was like, it was a disaster.

01:16:13.560 Cause I just can't, I can't displease people.

01:16:16.860 Like, what if you don't like me?

01:16:18.500 Like, it's a disaster.

01:16:19.520 Like, so, and I just can't do things and saying no to people.

01:16:22.080 And like, that just doesn't work for me.

01:16:24.100 And so I try to keep myself out of that situation as much as possible.

01:16:28.700 And it ain't easy, but it's just, I'm, I'd rather do things that I probably should have

01:16:34.420 done like charged more or i probably shouldn't have done and i still had fun rather than go

01:16:39.340 through the pain internally of saying no to somebody but like again i'm at a point where

01:16:43.500 i can afford to to make mistakes and do that because it's not ruining my career anymore

01:16:48.100 yeah i also have a problem with that it's rough right like yeah i i that's why he's here yeah

01:16:53.800 well having that third person that you can always deflect to is is good but then is that your guy

01:17:00.100 or do you have it?

01:17:00.940 Nobody says no like Aaron.

01:17:02.380 Amazing.

01:17:03.020 That's your mic.

01:17:03.520 Nice.

01:17:04.200 I like that guy. 0.99

01:17:07.220 You fucking like me? 1.00

01:17:08.480 Say it to my face 1.00

01:17:09.160 you fucking like me. 1.00

01:17:10.080 I have called Oren 1.00

01:17:11.160 with a deal.

01:17:12.600 Somebody called me

01:17:13.440 and asked me to do something big

01:17:14.620 and I'm like,

01:17:15.860 I'll get off the phone

01:17:16.760 and I'm like,

01:17:17.000 I have no idea how to price that.

01:17:18.360 I don't even know

01:17:18.760 what I'm supposed to be.

01:17:19.260 I'll call Oren

01:17:19.980 and he'll be like,

01:17:21.080 you don't want to do that.

01:17:21.780 Here's why you don't want to do that.

01:17:22.480 You're not going to do that. 0.96

01:17:23.240 That's ridiculous. 0.87

01:17:23.860 That's so much work. 0.97

01:17:24.680 I was like,

01:17:25.240 oh my God,

01:17:25.620 he's right.

01:17:25.960 I was telling these people yes

01:17:26.980 before I even

01:17:27.520 thought about it

01:17:28.060 you know

01:17:28.320 have you ever

01:17:29.000 said to him

01:17:30.160 my ability

01:17:32.600 to help you

01:17:33.280 is dependent

01:17:33.940 on your ability

01:17:34.800 to listen

01:17:35.340 to my advice

01:17:36.160 yeah

01:17:37.280 here's what I said

01:17:38.200 I go

01:17:38.480 Brant tell me

01:17:39.140 who told you

01:17:39.580 to say that

01:17:40.020 so seriously

01:17:40.660 give me their number

01:17:41.440 you call them

01:17:42.540 tell them never

01:17:43.200 to talk to you again

01:17:44.000 so wait

01:17:45.280 so what you're saying

01:17:46.020 is he's me

01:17:46.740 mixed with Dylan

01:17:47.420 basically

01:17:47.880 because that's

01:17:48.380 what it seems like

01:17:49.120 he's me mixed with Dylan

01:17:50.700 a really excited no

01:17:52.400 yeah

01:17:52.800 amazing

01:17:53.920 I love it

01:17:54.580 you know

01:17:55.040 and that's

01:17:55.480 it's important

01:17:56.100 to have mentors

01:17:56.860 in that space now what's what's hard for you is like who mentors you on this stuff like honestly

01:18:03.380 it's not easy it is one of my stuff it's one of my uh i don't want to say regrets but it's one of my

01:18:10.920 deepest wishes in life i wish i i love paving the way and being the trailblazer and like

01:18:17.380 literally drawing the blueprint but also yeah there's no one there's no one here to mentor me

01:18:23.060 i'm figuring the shit out every day and that's a little more it's well it's tough because it can

01:18:28.640 it's led to my downfall a lot of times just because i don't really know what i'm doing i'm 0.74

01:18:34.280 i'm in the midst of growing up and i've always uh had a tendency to mature a little slower than

01:18:40.780 my peers and also trying to take over an industry yeah and it and you're doing both at the same time

01:18:48.320 And by the way, I'm not insulated by a team of producers who don't know or when the audience doesn't know.

01:18:56.240 You don't have time. 0.99

01:18:57.480 You put your shit out on there now and you get feedback right this moment. 1.00

01:19:01.980 The decisions you make right now affect you. 1.00

01:19:03.700 I was going to ask about this.

01:19:04.440 Which is so crazy.

01:19:05.540 It's nuts.

01:19:06.220 But it's all I know.

01:19:07.240 And by the way, I love it because, bro, my attention span, you said the average is eight seconds.

01:19:11.400 Mine is probably two to three seconds.

01:19:12.640 I know.

01:19:12.960 like legit so i'm i'm obsessed with the instant gratification that is social media i don't know

01:19:21.340 if it's super healthy but how do you have how do you have the patience for hollywood i because you 0.94

01:19:25.920 you talk fast i'm sure you think fast i'm sure i bet you fucking walk fast bro i do i bet you 0.85

01:19:32.040 walk fast i bet you fill up your gas tank fast faster than the average but um how do you have 0.95

01:19:37.720 patience for hollywood i don't i had patience for hollywood when it was my job and it was

01:19:42.840 torture because what happens is in hollywood anybody could get that job you have to be nice

01:19:48.020 to everybody that's why the let's do lunch happened right is because you have to you don't know when

01:19:53.120 that person's getting this job or that job or when they can do you a favor when they can introduce

01:19:56.440 you to somebody and so you have to put up with stuff that you would never put up with happening

01:20:01.760 in your real life and that used to make me crazy because it's just not the way i was brought up

01:20:06.780 it's not the way i understood relationships or life and it's just like i had a network executive

01:20:10.780 who ran a big, big, big network.

01:20:13.500 And you'd go in and pitch him a show

01:20:14.940 and he would be all excited about it.

01:20:17.580 Yo, I love that.

01:20:18.260 Such a great idea.

01:20:19.020 Oh, it's amazing.

01:20:19.780 And you'd leave there all excited

01:20:21.160 and then you'd tell your bosses

01:20:22.160 or your friends or your agents,

01:20:23.420 oh my God, this is good.

01:20:24.160 We're gonna have this happen at ABC.

01:20:25.980 And, because I want to put him on blast

01:20:27.400 without saying his name.

01:20:28.320 So, oh, ABC's gonna do this, right?

01:20:30.320 And then, you know, you'd wait to call

01:20:32.980 and you'd call him and be like,

01:20:33.680 hey, did you pitch it up?

01:20:34.900 And he wouldn't answer

01:20:35.900 and he wouldn't call you back

01:20:37.120 and then the agent would call

01:20:38.220 and he would be ghosted.

01:20:39.180 yo but he's a dude who may also have a problem saying no i get it like we like some people i

01:20:44.420 get it but then what happens is you're kind of guilty of that okay like so then the agent's

01:20:49.400 saying hey man we're just gonna assume it's a pass because i can't get him on the phone yeah

01:20:52.280 and you're like oh what the hell and then you have another pitch on the books and you got to

01:20:57.620 go up there six weeks later and you walk into the room hey oh hey how you doing man good to see you 0.98

01:21:02.600 again oh what's going on oh yeah and you do the same damn routine again of course and you go and

01:21:08.340 it's like then you just pretend it doesn't happen or you see him out of the real screen party oh 0.94

01:21:11.980 hey what's up man and then someone asked oh yeah we're buddies and it's like if this was real life

01:21:16.760 and you ghosted me we'd be done and do not talk about it like you just skip that it happened or

01:21:21.580 because you need that relate you need that relation because and what's crazy is in your

01:21:26.840 in your messed up brain you think that for some reason if he kind of thinks you're still buddies 0.98

01:21:32.120 he's gonna buy a show from you that he wouldn't have bought normally which is such trash because 0.98

01:21:37.560 i have friends who have been the presidents of networks and they didn't buy shows for me right

01:21:41.980 they can't buy shows that aren't good enough to make it there's 57 people that to sign off but 0.98

01:21:47.520 for some reason we feel like oh i gotta kiss everybody's ass all the time just in case that 0.99

01:21:52.580 moment comes so my pucker is ready what if you've kissed what if you've kissed all 57 asses it's what 0.99

01:21:57.520 you do that is by the way that's how the business because because in this world if you didn't kiss 1.00

01:22:04.000 one of the asses 0.99

01:22:04.700 or by the way 1.00

01:22:05.280 you pissed one of the asses off 1.00

01:22:06.840 it'll get to 56 1.00

01:22:08.320 and your show's dead

01:22:09.620 because 57 said 1.00

01:22:10.940 fuck that guy 1.00

01:22:11.640 basically it just creates 1.00

01:22:12.520 the scale right

01:22:13.180 like how good does your show

01:22:14.380 have to be to get through

01:22:15.140 the list and move

01:22:16.400 and so if everything's even

01:22:17.800 everybody's here

01:22:18.420 if you have great relationships

01:22:19.540 and you know everybody

01:22:20.560 you lower the bar

01:22:21.680 a little bit

01:22:22.840 if you piss off certain people

01:22:24.180 the bar gets higher

01:22:25.360 and when you're

01:22:26.220 a game of inches

01:22:27.020 and you're talking about

01:22:27.680 millions and millions

01:22:28.760 of dollars right

01:22:29.480 the biggest loser

01:22:30.380 is a multi-billion dollar

01:22:32.000 franchise right

01:22:33.100 bar rescues

01:22:33.900 half a billion dollars probably our company made on that like that pay for my house you know i mean

01:22:39.520 like my car is a bar rescue car like so you're talking about major major life-changing moments

01:22:45.340 based on one yes or no and for me when i started my own company i had a big show at sci-fi and we

01:22:51.920 were about to go into production we've been working on it for a year getting ready to go

01:22:55.240 everything was good we're so excited get a call from a one of my executive friends who just said

01:23:00.340 Hey man, show's dead.

01:23:01.180 We're killing it.

01:23:02.100 Finance came in. 0.71

01:23:02.800 They don't want to do

01:23:03.260 in big competition shows.

01:23:04.400 Killed it right there

01:23:05.080 one phone call.

01:23:06.120 So I went in my company.

01:23:08.220 That's a $6 million

01:23:09.000 piece of business, that show.

01:23:10.580 I went from being $2 million

01:23:12.100 over projections for the year.

01:23:14.260 So, you know,

01:23:14.560 the studio's all excited.

01:23:15.540 Everybody's dancing

01:23:16.000 in the streets, right?

01:23:17.140 To $4 million under

01:23:18.020 in September, okay?

01:23:20.080 There's no making that up

01:23:21.400 by the end of the year.

01:23:22.140 It doesn't exist.

01:23:23.380 So instead of being the hero,

01:23:24.860 it's like you instantly

01:23:25.640 feel like the goat.

01:23:27.220 And when I was running

01:23:28.680 my own company

01:23:29.080 completely on my own,

01:23:29.780 I realized like,

01:23:30.340 Every single phone call was like that.

01:23:32.460 Like if the buyer at Oxygen or at NBC said, yes, we want to develop it.

01:23:36.780 Oh, I'm happy.

01:23:37.600 If they said no, we're passing.

01:23:38.800 I'm like, oh, I'm sad.

01:23:40.100 And then as you go through that, you're like, what am I doing this for?

01:23:43.720 It's exhausting.

01:23:44.560 And I'm not even spending the money.

01:23:46.940 Like I'm just putting it away.

01:23:48.180 Like for when?

01:23:49.380 Like years later when I'm too increpid to work, I'm going to need this extra.

01:23:53.700 Like what am I doing?

01:23:54.780 When you're 322 years old.

01:23:56.440 Why am I going through this?

01:23:57.540 Right.

01:23:57.820 And it was just like, I was like, forget it.

01:23:59.600 I'm done with this.

01:24:00.340 And so that was it.

01:24:01.100 I just didn't want to give somebody else that kind of control over me.

01:24:04.060 And it's probably like what you went through in your early days on YouTube.

01:24:06.880 Like one person would make a nasty comment on your video and it would like ruin your

01:24:10.880 day.

01:24:11.500 And it's like at first,

01:24:13.000 it's hard to deal with.

01:24:14.340 And it's like,

01:24:14.640 you got to get over it.

01:24:15.500 You got to get over it.

01:24:16.140 Cause to be honest with you,

01:24:16.920 like no,

01:24:18.440 no.

01:24:18.780 I always say people that comment negatively,

01:24:21.060 right.

01:24:21.640 They're,

01:24:21.980 they're commenting negatively about themselves.

01:24:24.360 It has nothing to do with the content.

01:24:26.560 They're trying to get a rise. 1.00

01:24:27.700 they're trying to make up for the fact that they have a little dick like it's always some fucking 0.99

01:24:31.540 thing let's imagine that every negative comment you got cut your revenue in half and if you got 0.99

01:24:36.840 enough negative comments you got no money from that video that'd be a problem that's by the way

01:24:41.900 that's tv every time you go out you get a negative comment no revenue get negative comment no revenue

01:24:47.260 keep going till you get one and then you get one in the air you're so excited oh you didn't get

01:24:51.000 season two sorry no more revenue so oh you hired all these people to produce the show guess what

01:24:55.320 go fire them all because we're not doing season two so digital technically democratized yeah the

01:25:00.740 world i mean at the end of that's the story at the end of the day you know i made it made it 0.58

01:25:04.820 so there aren't these massive pitfalls and unless you have a massive pitfall of course

01:25:09.280 but for the most part they're little you know bleeps and you can get past things you can move

01:25:13.720 on absolutely what uh i'm just curious did you have a show that you thought was phenomenal a

01:25:20.000 great idea and it did not get picked up and maybe to this day you still think it had a place on tv

01:25:25.160 i mean i've had so many of those it was crazy like so many shows that i'm like oh my god that

01:25:30.500 was the greatest show like it happens all the time can you say one of them or is there like

01:25:34.800 is it protected ip or something no i don't care about the protected ip anymore i just gotta pick

01:25:38.020 one that i was like that was one of my favorite shows of all time so i did one with michael

01:25:41.340 strahan called power of the people cbs that should have gone on and it was like hey humanity can do

01:25:46.740 amazing things when we work together imagine if i gave you logan paul a thousand people in your

01:25:51.660 driveway to go command what could you build what could you do that's awesome yeah you could fix

01:25:57.680 the education system not on the air okay here's another one ready remote chef okay you can't cook

01:26:03.120 to save your life i'm gonna make you cook the hardest five-star meal you've ever tried in your

01:26:07.480 entire life but don't worry because bobby flay is in your ear and he's got your eyes and she's

01:26:12.500 talking you through cooking this amazing thing that's cool too i know that went on air with 0.99

01:26:16.980 family the mother in the year i know yeah i know i know he's like i know all about that shit do you 0.92

01:26:23.080 think some of this is shut down because of like other people's interest no it just it things just 0.89

01:26:27.100 don't work out sometimes they work sometimes they don't you know like i family business shows i've

01:26:31.440 had literally hundreds of them like that where you're like oh my god that was the greatest show

01:26:35.180 ever there's so many factors i mean we talk about it here sitting on the podcast that like the

01:26:38.940 network's just like i don't really like that idea that's never the case the network's overspent on

01:26:43.460 this show so now they can't afford that one this is a pro one i did with mark cuban it's called

01:26:47.520 the white room guess what everybody learns things on youtube now right that's how we learn things

01:26:51.280 i lock you in a box for 72 hours giving you one thing to learn you got locked in this box and you

01:26:56.980 spend all your time in this white room learning this thing when you open the box you're on stage

01:27:01.040 and you walk out live and it's like okay can you juggle the chainsaw okay you know oh my god

01:27:05.540 that's cool too i know he's like and we tried the chainsaw juggling act and it didn't work out

01:27:10.320 couldn't get it sold

01:27:11.180 wow that's a great idea

01:27:13.540 I know

01:27:14.280 by the way

01:27:14.960 this is how it started

01:27:15.820 see when I was at Lux Hotel

01:27:16.760 I was doing this

01:27:17.520 and it was like

01:27:17.900 oh my god

01:27:18.420 that's a smart idea

01:27:18.960 see how much smarter

01:27:19.920 I feel now

01:27:20.460 that's the business

01:27:21.900 I could steal these

01:27:22.880 from my YouTube channel

01:27:23.640 you can have all of them

01:27:24.640 you can have all of them

01:27:25.940 why don't you give us

01:27:26.560 a little

01:27:26.800 can you give us a little

01:27:27.480 how about a restaurant

01:27:27.800 that you've never heard of before

01:27:29.300 that is about to go under

01:27:30.600 decides to create

01:27:31.640 their signature disc

01:27:32.560 you know like

01:27:32.960 there's the Pink's Hot Dog

01:27:34.020 what if we created

01:27:34.820 the craziest idea

01:27:36.140 in your restaurant

01:27:36.800 it's the slow cooked beef

01:27:38.200 that takes nine days to cook

01:27:39.860 Like just give it a shot 0.86

01:27:40.800 before you close the doors?

01:27:41.980 Yeah, like we're gonna build

01:27:43.160 a 30-foot slow cooker

01:27:44.760 and we're gonna put the meat 0.90

01:27:45.740 on one side.

01:27:46.380 It takes nine days

01:27:47.120 and customers come in

01:27:48.100 and they mark their meat

01:27:49.060 nine days ahead of time

01:27:50.200 to get their reservation, right?

01:27:52.080 So at these restaurants,

01:27:53.180 you create their signature dish, right?

01:27:55.840 And you create these cool

01:27:56.800 over-the-top dishes that they sell

01:27:58.000 and that's what they come up for.

01:27:58.500 Did you ever come up

01:27:59.000 with a second one

01:27:59.600 or was it just the nine-day brisket?

01:28:01.460 Well, we had like the,

01:28:02.360 you do like the world's biggest burger

01:28:03.760 and stuff like that

01:28:04.220 where you have a,

01:28:05.000 everybody comes with a measuring stick

01:28:06.680 and it's like you decide where you want.

01:28:07.900 Like we come up with all these

01:28:08.920 outrageous dishes

01:28:10.140 where people were like

01:28:10.800 okay great

01:28:11.360 it's the longest string

01:28:12.480 of spaghetti

01:28:12.900 they make one string

01:28:14.020 26 longs

01:28:15.080 and they make it into one

01:28:16.020 do you ever use

01:28:17.580 any extracurriculars

01:28:18.540 to get to those ideas

01:28:19.440 you know

01:28:19.820 do a little ayahuasca

01:28:21.000 and go out in the middle 1.00

01:28:21.700 of the fucking desert 1.00

01:28:22.400 I mean I know 1.00

01:28:23.120 that has been

01:28:23.760 a popular sort of talk

01:28:25.580 about how we do

01:28:26.340 these like

01:28:26.860 executive retreats

01:28:28.200 and stuff like that

01:28:28.640 to try to come up with stuff

01:28:29.400 which is kind of pretty funny

01:28:30.320 but it's like

01:28:31.600 no like rituals

01:28:32.220 or anything

01:28:32.980 like just like

01:28:33.560 no it's a formula

01:28:35.040 no

01:28:35.740 what worked on

01:28:36.920 somebody else's channel

01:28:37.700 let's do a version of that

01:28:38.660 why don't we change this channel

01:28:39.740 how do we do this to this

01:28:40.660 you know I did one with McG

01:28:41.920 are you ready

01:28:42.620 you've seen Amazing Race 1.00

01:28:43.540 a bunch of morons 1.00

01:28:44.680 trying to happily 1.00

01:28:45.440 make their way

01:28:46.820 across these simple things

01:28:47.560 with puzzles like

01:28:48.220 oh how do I assemble

01:28:49.240 this Ikea thing

01:28:49.980 what if we did Amazing Race

01:28:51.260 for the smartest people

01:28:52.160 in the world

01:28:52.580 engineers

01:28:53.700 MIT people

01:28:54.840 that come together

01:28:55.420 and they have to build

01:28:56.400 their way across

01:28:57.600 so every

01:28:58.140 you know what I mean

01:28:58.660 they say every piece of art

01:28:59.740 is imitation

01:29:00.160 you know we tried out

01:29:01.340 for that

01:29:01.660 me and Jake

01:29:02.160 Amazing Race

01:29:02.940 and they didn't do it

01:29:04.000 we did not do it

01:29:06.420 because it was like

01:29:07.740 it was like an influencer season oh god yeah and we were like and we don't really want to

01:29:12.480 and by the way we we spent the three days at the facility filling out the papers doing the

01:29:18.280 four-hour tests yeah sleeping overnight and we're like we finally sat down with the execs and

01:29:23.440 we told them this beforehand we told them that if there was going to be any other social media

01:29:27.940 stars we were not interested and we just repeated ourselves in the meeting and the one guy piped up

01:29:32.120 he's like so you're saying if there's any other influencers you're not going to do it and i looked

01:29:36.440 that jake i was like that's what we told no we i thought we made that clear he's like well then i

01:29:40.580 don't think this is gonna work i was like oh you just wasted three days of my time i hope your 0.97

01:29:44.560 season sucks hey guess what it fucking did who was on it well the difference you know who was on it 0.96

01:29:50.960 uh cola brant the jesus loving firefighter yeah yeah yeah well because that casting you in that 0.99

01:29:57.720 moment made you bigger than the show right and then so that show would benefit from you more

01:30:01.960 than you would have benefited from the show yeah bro and if they would have done it you just cast

01:30:05.600 in a normal sense like in a normal season then it would have benefited you more than the show

01:30:09.740 would have benefited right because you would have got that you would have got the upswing from being

01:30:12.620 on the amazing rate as a normal contestant so they positioned it wrong i can't i can't believe

01:30:17.360 the amount of uh um preparation and uh research that goes into finding the contestants and your

01:30:28.840 talent and then two million dollars an episode you can afford to do that kind of stuff that is insane

01:30:33.660 yeah yeah oh yeah i mean it happens that's what we do you know

01:30:36.800 oh my god oh my god jake's wedding was crazy because because mtv mtv

01:30:45.120 mtv was like scattered around this house like trying to keep up with jake tana the manager

01:30:53.160 it was nuts by the way that's that's tv and movie like scripted tvs up here and then movies are

01:31:01.160 another layer of ridiculous enough of how many people i remember when um nathan for you came

01:31:06.840 to film with me and yeah and so i was on the show and we did a whole thing and he and he said

01:31:11.000 something to me like yeah well i'm a reality show too and i laughed i was like you got 46 people in

01:31:15.500 my conference room like you are not a reality dude yeah whatever man yeah so it was pretty

01:31:20.640 it's been crazy um i'm hung over so just you'll love his first notes that he got from the network

01:31:29.120 on bar rescue those will help us with the hangover you think wait say it again say it again

01:31:33.240 you'll love to hear oh my god that's good the first notes you got on bar rescue like wait you

01:31:40.260 shot the pilot yeah so so what happened was and the reason why this is so relevant because i do

01:31:46.060 tell the story now is because when i got the notes for the book because i never like i don't even

01:31:49.440 read books right so like why are you paying me six figures to write a book like it's just the

01:31:53.120 craziest okay oh my god i'm so nervous right so it's like i write it takes me forever to do the

01:31:58.660 two chapters and in a book thing you got to send them two chapters first after you start writing

01:32:02.180 and then they say like oh we like your direction oh we'd like that you consider this let's bring

01:32:05.400 you somebody else to talk to or whatever it is right and so you're nervous about what happens

01:32:08.980 so they the guy calls me back my editor he says hey listen we scanned through it it looks like

01:32:12.220 you're in the right uh space i'll send you some detailed notes later but for now just keep going

01:32:16.040 the same trajectory off you go and do these notes like after you're done the rest of the book just

01:32:20.560 keep going okay good i'm so excited off we go then he emails me like four days later hey uh i got

01:32:26.680 there's some notes for your first chapter um you know just don't worry about them for now just

01:32:31.880 keep going so i'm like okay and then he emails me like 10 minutes later he goes oh hey by the way

01:32:35.420 i just don't want you to think that when you read the notes that we aren't happy like we are happy

01:32:39.040 with how it's going like i just don't know if i conveyed that really in my notes okay and i was

01:32:43.140 like oh crap yeah so i literally have to pull the car over like get the phone into like hotspot mode

01:32:48.640 like pull up the laptop like oh my god what did he say and his notes were like oh i wonder if the

01:32:53.160 audience might like this a little earlier oh great point here what if we can expand this like

01:32:56.880 the softest like oh you're still your talent brand which was just the craziest thing and so

01:33:02.440 i wrote him the note which is what the first note we got back on bar rescue i was like hey uh just

01:33:06.620 so you know like here's the first note i ever got back on bar rescue on the pilot it said 0.98

01:33:10.340 nothing else but this is the worst piece of shit i've ever seen do you even know how to make 0.97

01:33:17.140 television that was it that was the note that was it yo that is that's not a note that was the note 0.99

01:33:23.060 that was the pilot

01:33:23.880 it came from Sharon Levy

01:33:25.840 oh baller

01:33:26.580 yeah 1.00

01:33:26.860 she is

01:33:28.000 she's amazing

01:33:28.520 and I love her

01:33:29.260 she messed up on that one though

01:33:30.240 yeah no no 0.85

01:33:31.040 by the way

01:33:31.520 it may have been

01:33:32.280 I don't know if it was 1.00

01:33:32.820 the worst piece of shit 1.00

01:33:33.400 to everything 1.00

01:33:33.660 but like

01:33:34.080 it's a pilot

01:33:34.960 that's the process

01:33:35.840 and that's the relationship

01:33:37.060 we have

01:33:37.320 maybe that was the note

01:33:39.120 you needed

01:33:39.500 no

01:33:39.840 and by the way

01:33:40.460 it was like

01:33:40.900 and by that time

01:33:41.980 it was with the

01:33:42.380 you know

01:33:42.680 it's with the edit team

01:33:43.520 and the guys

01:33:43.920 who are in the mix of it

01:33:44.820 like they're the ones

01:33:45.440 who have to deal with it

01:33:46.060 I was just like

01:33:46.520 oh that's a note

01:33:47.520 I aspire to get to a place

01:33:49.560 in life where I can

01:33:50.260 get notes like that 1.00

01:33:51.260 Where your note is just like, hey, this is equivalent to a flaming piece of dog shit. 1.00

01:33:56.580 Get this the fuck away from me. 1.00

01:33:57.720 And then it becomes Uber, and then you're like, damn it. 1.00

01:34:00.220 And the person says, wow, because that person said it, this is a flaming piece of dog shit. 1.00

01:34:06.380 They don't even question it for a second. 1.00

01:34:08.020 And then they go back and they fix it.

01:34:10.040 By the way, it's just fix it.

01:34:11.520 It's not like, yo, this has no value.

01:34:14.160 It's just this is currently. 0.99

01:34:15.340 Flaming dog shit does have value because it's producing heat. 0.99

01:34:17.800 Ready for this? 1.00

01:34:18.400 its current form it doesn't

01:34:19.720 but when it becomes methane

01:34:20.760 and you can utilize 0.98

01:34:21.640 I don't fucking know dude 0.95

01:34:22.620 the truth is 0.98

01:34:23.300 it also shows you

01:34:24.440 where you are

01:34:25.000 in the pecking order right

01:34:25.880 because if you take that note

01:34:27.800 that's where you are

01:34:28.640 and I know producers

01:34:29.460 that if they would have

01:34:30.000 got that note

01:34:30.500 they would have driven over there 0.65

01:34:31.460 and kicked the doors in

01:34:32.380 and like lit the place on fire

01:34:33.820 and there's producers 1.00

01:34:34.720 she would never send that note to

01:34:36.040 so that's the sort of

01:34:37.520 the jockeying for a position

01:34:38.620 in Hollywood

01:34:39.380 and you always want to be

01:34:40.400 the person

01:34:40.860 who when the network

01:34:41.900 gives you a note

01:34:42.460 you send it back 1.00

01:34:43.120 and say go fuck yourself 1.00

01:34:43.900 take the tape or don't 1.00

01:34:44.720 and there are producers

01:34:45.460 Craig Peligian does that

01:34:46.840 whenever he wants

01:34:47.940 Like if you don't send him notes like that,

01:34:49.880 cause he will tear a strip off you and like call your boss and like he'll

01:34:53.740 ruin your life because that's,

01:34:55.760 that's the level he plays at.

01:34:57.360 Right.

01:34:57.740 And he,

01:34:58.500 I,

01:34:58.920 Craig,

01:34:59.440 Craig Beligian,

01:35:00.300 I passed on a show at the network and he didn't like that.

01:35:02.820 He went around my,

01:35:04.080 around me,

01:35:04.680 my boss and went to the head of the entire corporate organization and got

01:35:08.360 in a fight with him and be like, 1.00

01:35:09.200 this is total bullshit. 1.00

01:35:09.960 And he's like, 1.00

01:35:10.260 and the guy bought the show and he came back to us and be like,

01:35:12.780 yeah,

01:35:12.940 well I bought the show around.

01:35:14.080 Now you gotta produce it.

01:35:15.220 I was like, 0.95

01:35:15.580 that guy is a gangster. 0.93

01:35:17.200 Wow. 0.85

01:35:17.560 that's how it works

01:35:18.240 wow that's awesome

01:35:19.160 and I always say like

01:35:20.060 I want to be somewhere

01:35:21.300 between where I am

01:35:22.380 on the tough guy

01:35:23.140 and Craig Peligian

01:35:23.760 like how do I get

01:35:24.440 a little closer

01:35:25.060 to the balance

01:35:25.620 balance my friend

01:35:26.840 yeah so

01:35:27.540 more travel adventure trips

01:35:29.100 that's right

01:35:29.540 that's the only thing

01:35:30.180 Joy

01:35:30.420 Joy

01:35:31.320 Joy

01:35:31.840 I'm gonna go

01:35:33.660 take a nap

01:35:34.620 and get Joy

01:35:35.340 in that way

01:35:36.460 yo Brad

01:35:37.660 thanks for coming on bro

01:35:38.520 listen man

01:35:39.040 this is a very

01:35:39.820 very very big honor for me

01:35:41.540 I've been a big fan

01:35:42.540 of you guys for a year

01:35:43.300 appreciate you

01:35:43.860 I've watched your guys'

01:35:44.800 career for the meeting

01:35:45.200 because I've watched talent

01:35:46.200 so I saw

01:35:46.680 Right at the very beginning, I saw you and your bro, and I was just like, these guys

01:35:49.900 are super interesting, and I've seen every iteration that you guys have gone through,

01:35:53.160 and it's just like, I know and I appreciate everything you guys have done and how you've

01:35:56.600 done it.

01:35:57.000 It's super impressive. 0.98

01:35:57.900 Crazy, crazy, bro. 0.61

01:35:58.800 Where can they find you on social media? 0.94

01:36:00.460 I am at Brant Pinvidic, and you can get more about the book at 3-Minute Rule.

01:36:04.580 Let's go.

01:36:05.800 Ladies and gentlemen, thank you for listening to Impulsive, the number one award-winning

01:36:10.260 podcast in the world.

01:36:13.340 We love you guys, and we'll see you next episode.

01:36:15.240 Take it easy.

01:36:16.120 Validation.

01:36:16.680 Peace.

Impaulsive with Logan Paul - December 17, 2019

E145 HOLLYWOOD VS. LOGAN PAUL - IMPAULSIVE EP. 145

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