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Juno News
- October 20, 2021
The “Let’s go Brandon” meme comes to Canada
Episode Stats
Length
15 minutes
Words per Minute
191.33496
Word Count
2,953
Sentence Count
117
Misogynist Sentences
1
Hate Speech Sentences
2
Summary
Summaries are generated with
gmurro/bart-large-finetuned-filtered-spotify-podcast-summ
.
Transcript
Transcript is generated with
Whisper
(
turbo
).
Misogyny classification is done with
MilaNLProc/bert-base-uncased-ear-misogyny
.
Hate speech classification is done with
facebook/roberta-hate-speech-dynabench-r4-target
.
00:00:00.280
The let's go Brandon meme comes to Canada or is it fake news? We'll break it all down.
00:00:04.540
I'm Candice Malcolm and this is the Candice Malcolm Show.
00:00:11.600
Hi everyone, thank you so much for tuning in to the Candice Malcolm Show today.
00:00:14.820
Thank you for supporting the podcast and listening to it.
00:00:17.800
And thank you to everyone who tuned in last night.
00:00:19.760
We did a live stream, a live event covering the Alberta municipal elections
00:00:23.980
and that really important question on equalization,
00:00:26.520
on the future of Alberta's sort of role in fiscal federalism
00:00:30.560
and role in confederation more broadly.
00:00:33.320
One of the reasons that True North exists
00:00:35.480
and one of the reasons I think we've been so successful over the past few years
00:00:38.620
as a voice, an independent media voice,
00:00:41.340
is that we tell the other side of the story,
00:00:43.020
we cover issues that the legacy media ignores.
00:00:45.920
And I think that this is a great example of it.
00:00:47.940
We hosted our live stream, we interviewed some great guests from across Alberta
00:00:52.120
to talk about the different aspects of the night
00:00:54.420
and the various races that were going on.
00:00:57.240
And what we heard over and over again from our guests,
00:01:00.520
from Danielle Smith, Sheila Gunn-Reed, Vitor Marciano, and Dr. Bill Buick,
00:01:06.300
they all sort of reiterated this idea
00:01:08.520
that the media in Alberta was hardly covering this election,
00:01:11.980
that the mayoral race in Edmonton wasn't getting a lot of attention,
00:01:15.140
the one in Calgary was.
00:01:16.340
But the question of the referendum, there was hardly any campaigning,
00:01:19.780
there was basically no coverage outside of Alberta.
00:01:22.980
For those of us living outside of Alberta, we barely heard anything about it.
00:01:27.240
And, you know, given how important it is,
00:01:29.720
the consequential nature of a vote like this
00:01:32.200
and really in Alberta's role in the future of Canada,
00:01:35.200
it's a little surprising that the legacy media just barely covered it,
00:01:38.660
didn't pay much attention to it, hardly even a headline.
00:01:41.740
And again, I think that's why we have found our nation,
00:01:44.000
found some success in this challenging media space in Canada.
00:01:47.660
And so I really encourage you to go take a look.
00:01:50.120
We had a lot of fun and it was always a great time.
00:01:52.960
Joined by my colleagues, Andrew Lawton,
00:01:55.440
and my colleague, William McBeth, who's usually a behind-the-scenes guy,
00:01:58.900
but he's based out in Calgary.
00:02:00.940
And he joined us for the sort of role of decision desk
00:02:04.640
and breaking down the answer.
00:02:05.960
So that was a lot of fun.
00:02:07.700
And I will admit, one of the things that I kept hearing about
00:02:10.020
in the chat, in the comment section, both on Facebook and YouTube,
00:02:14.140
people wanted to talk about the Let's Go Brandon meme.
00:02:16.280
I kept seeing that, Let's Go Brandon, pop up in the chat.
00:02:19.560
And I thought it would be amusing and fun to spend a show talking about this meme,
00:02:24.540
what it means, where it came from,
00:02:26.280
sort of what it means in terms of the cultural moment that we're living in.
00:02:29.740
And yes, there's a little bit of a Canadian aspect
00:02:32.180
that we will get to later in this show.
00:02:34.140
So, you know, I'm a creature of the internet.
00:02:36.620
I'm a millennial.
00:02:37.320
I like to know what's going on online.
00:02:39.360
So whenever there's one of these memes that are sort of going viral,
00:02:42.240
I like to quickly understand what it's all about.
00:02:44.660
And I'm surprised that many people don't know what it means or what we're talking about.
00:02:48.820
I was talking to a friend yesterday and I mentioned Let's Go Brandon
00:02:51.880
and they didn't know what I was talking about.
00:02:53.340
They had seen it here or there on social media,
00:02:55.200
but they didn't know what it meant.
00:02:56.480
And I was a little surprised that someone didn't know what it meant.
00:03:00.060
So I thought, hey, let's break it down on the show.
00:03:03.040
Let's go through it.
00:03:03.760
So where did this come from?
00:03:05.040
What is Let's Go Brandon?
00:03:06.380
What is this meme all about?
00:03:07.880
So it started back on October 9th,
00:03:10.000
which was Thanksgiving long weekend up here in Canada.
00:03:12.940
And down in the States, they also had a long weekend.
00:03:15.440
It used to be called Columbus Day.
00:03:16.400
Now it's called something else.
00:03:17.740
But after the Xfinity NASCAR race at the Talladega Super Speedway,
00:03:22.320
Brandon Brown, the NASCAR driver, had just won his first race of the season.
00:03:25.940
And he was being interviewed live on national television on NBC Sports
00:03:29.780
by a reporter in front of a large crowd of fans who were all chanting something.
00:03:35.400
I'll just say they were chanting something.
00:03:37.300
And so the interview sort of went viral.
00:03:39.200
It's really amusing.
00:03:39.800
I'm going to play it for you because it is glorious.
00:03:42.820
It's hilarious.
00:03:43.640
But the crowd is very clearly chanting something about Joe Biden.
00:03:47.580
And for whatever reason, the NBC Sports host plays this clip of the crowd saying,
00:03:52.920
you know, Brandon, you just won this race.
00:03:54.620
And now you can hear this crowd cheering for you.
00:03:57.400
And it's pretty clear that they're not cheering for him.
00:04:00.460
But she says they're saying, let's go, Brandon.
00:04:03.520
And when I'll leave it up to you to determine what you think it is that they're chanting.
00:04:09.040
So let's play this clip.
00:04:10.740
Thank you to all of our partners.
00:04:13.040
Oh, my God.
00:04:13.960
It's just such an unbelievable moment.
00:04:17.300
Brandon, you also told me, as you can hear the chants from the crowd.
00:04:22.120
Let's go, Brandon.
00:04:25.360
Brandon, you told me you were going to kind of hang back those first two stages and just
00:04:29.600
watch and learn.
00:04:30.980
What did you learn that helped you there in those closing laps?
00:04:33.680
Oh, my God.
00:04:34.500
It was learning how each line didn't stay to one.
00:04:40.100
And everything shifted top to bottom so much.
00:04:42.680
So the clip went viral and it went even more viral when Donald J. Trump Jr. shared this
00:04:48.640
tweet.
00:04:49.080
He posted it on Twitter with the caption, I'm pretty sure they're not chanting, let's
00:04:53.900
go, Brandon, as the NBC reporter is telling us, what do you hear?
00:04:58.040
And then he has the hashtag FJB, which stands for, I won't say it, but F Joe Biden.
00:05:04.400
And so you can see that clip got 4 million views just there on Twitter.
00:05:09.800
So what is the origin of this chant?
00:05:11.640
Why were they chanting it at the NASCAR stadium, the Talladega Super Speedway?
00:05:16.520
Well, apparently these chants have been heard at college football games throughout the season
00:05:21.140
for the entire school year since September 4th.
00:05:23.780
According to Old Rose Sports, the chants were first heard at four college football games
00:05:28.520
in the American South on the weekend of September 4th.
00:05:32.220
That was in Alabama, Virginia, and South Carolina.
00:05:36.240
And now they're basically a feature at college football games across the country.
00:05:40.420
According to Joe Biden's presidential Wikipedia page, it says this, with approval ratings falling
00:05:46.580
in September 2021, chants of F Joe Biden were heard at several college football games in
00:05:51.580
the South before spreading to other NCAA stadiums.
00:05:54.540
And then even more sporting events throughout the country.
00:05:57.200
Chants were heard at the 2021 Ryder Cup, a boxing match, the Talladega Super Speedway Spark
00:06:01.920
300, September 11th, MLB matchup between the Yankees and the Mets, and NFL games between
00:06:07.900
the Jets and New Jersey.
00:06:09.580
So the fact that it's made its way to Joe Biden's official Wikipedia page is quite something.
00:06:15.380
And now we just hear this chant everywhere.
00:06:18.260
It was at a New York Yankees game, New York Rangers hockey game.
00:06:21.920
The LA Dodgers were playing the San Francisco Giants in a playoff game.
00:06:25.860
And they were chanting it out in California.
00:06:28.820
It was heard at a couple of different concerts.
00:06:31.380
It was heard at a congressional baseball game played in Washington, D.C.
00:06:35.480
Get this, where Joe Biden was actually in attendance.
00:06:38.900
And it even broke out at a food court where a bunch of women were eating lunch or dinner
00:06:44.560
at a food court.
00:06:45.700
And they broke out in this FJB chant.
00:06:48.840
And now the chant has even gone global.
00:06:52.540
On October 11th, protesters were in Rome, Italy.
00:06:56.040
And they started chanting F Joe Biden outside the U.S. Embassy.
00:06:59.920
The protests were in response to mandatory vaccines in that country.
00:07:04.940
And there was also another chant in Europe, out in Germany, where the Let's Go Brandon
00:07:09.660
chant or F Joe Biden chant could be heard by a group of protesters in Germany.
00:07:14.840
And it gets even more amusing than that.
00:07:16.540
The Let's Go Brandon or the F Joe Biden meme chant has made its way into popular culture,
00:07:22.360
into music.
00:07:23.340
The number one song right now on the Apple iTunes music list in the rap category is a
00:07:29.280
song called Let's Go Brandon by Loza Alexander.
00:07:32.520
It is number one.
00:07:34.180
It beat out Drake and Lil Nas X on iTunes.
00:07:37.780
And it is number two overall in all categories.
00:07:40.660
The song's gone viral on TikTok, on Instagram.
00:07:43.300
And it's got millions of views already on YouTube.
00:07:45.920
So I'm going to play a bit of this song.
00:07:48.640
And I will warn you, it is a little bit graphic.
00:07:51.060
I won't bleep out the F part.
00:07:52.840
But you get the idea that this song, he's saying, we know what they're really saying.
00:07:57.860
When you say, Let's Go Brandon, we know what they're really saying.
00:08:00.180
And then he goes into quite the tirade against Joe Biden, where he calls him a communist and
00:08:05.400
basically says that the whole country has turned against him.
00:08:08.500
So let's play a bit of that.
00:08:09.640
And I say it with a passion
00:08:13.640
As I pull off in the ass time
00:08:16.580
Don't nobody like his ass, huh
00:08:19.220
Tried to cover up and tell the people, Go Brandon
00:08:21.800
But we know what they're saying, though
00:08:24.700
You can hear the chat in every post
00:08:27.500
Don't nobody want this commie, cause we're not in China
00:08:30.160
Everybody hated Trump
00:08:31.480
And now they out to catch a body
00:08:32.900
That's what they get for treating us like we in Squid Games
00:08:35.720
And I say that this Let's Go Brandon meme has come to Canada
00:08:41.720
because there was a memo circulating on social media
00:08:45.400
Again, it was getting millions of views on Twitter and on different social media sites
00:08:49.960
alleging to say that the Canadian government was banning any use of the euphemism
00:08:55.720
Let's Go Brandon, the anti-Joe Biden euphemism
00:08:58.060
Let's Go Brandon
00:08:59.060
That if any civil servant was found to be using this meme, they would be fired immediately
00:09:04.380
So this is the document
00:09:06.500
And let me just say, I saw it on Twitter
00:09:08.560
And we at True North held off on reporting on this
00:09:11.540
Because it just didn't seem real
00:09:13.440
I've worked in the Canadian government before
00:09:15.180
And there were a few things that were a little bit off
00:09:18.540
First things, it wasn't a screenshot
00:09:21.200
It wasn't a file that had been documented
00:09:23.660
It was a printed piece of paper
00:09:25.560
Which is just a little bit odd for a memo to come out in that form
00:09:29.600
Also, the way that the top of the paper is indented
00:09:32.980
It didn't look authentic
00:09:34.120
The way that the date was written was a little bit off
00:09:36.600
So there were some weird formatting issues that didn't make this look real
00:09:39.680
Which is why we at True North didn't run with it right away
00:09:42.600
But I will just say, the reason that this thing did go viral
00:09:46.260
Is because, let's be honest
00:09:47.780
You could imagine the Canadian government putting something like this out
00:09:50.820
This would be like par for the course for the Trudeau government
00:09:53.340
To ban a meme
00:09:55.480
And to say that anyone sharing a meme is
00:09:58.140
What, racist, violent, alt-right, whatever
00:10:01.540
And so it was believable
00:10:03.640
Which is, I think, why it did go viral
00:10:05.800
And it got reported in a few different outlets in the US
00:10:09.320
So it says this
00:10:10.420
Good day, this is a formal notification
00:10:12.560
That all government correspondents must be professional in nature
00:10:15.220
And approved by department heads
00:10:17.000
When applicable, all correspondents must be vetted
00:10:19.580
By the PMO for framing and message
00:10:21.820
Prior to public disclosure or internal distribution
00:10:25.780
And it goes on to say that
00:10:27.040
The use of colloquialism and sayings with intended double meaning or offense
00:10:30.880
Are strictly prohibited
00:10:32.020
In all means of correspondence communication
00:10:34.440
Specifically, the use of the wording
00:10:36.280
Let's go, Brandon
00:10:37.420
And any variation thereof
00:10:39.620
Under any circumstances is banned
00:10:41.740
By the Canadian Public Service
00:10:43.180
Please contact your department head
00:10:44.880
For the applicable writing references
00:10:46.900
We've been informed that this will be
00:10:49.160
Zero tolerance issue within the management structure
00:10:52.240
This position is fully supported by the leadership of PSEC
00:10:55.460
So you can tell right there
00:10:56.600
That this isn't even written in proper grammatical English
00:10:59.520
Which, again, was a bit of a red flag
00:11:01.100
And why we did think it was fake
00:11:03.380
Well, according to the National Post
00:11:05.300
They have confirmed that the memo is fake
00:11:08.600
It says thousands have shared an image of a memo
00:11:11.040
That appeared to be threatening Canadian civil servants
00:11:13.280
With immediate dismissal
00:11:14.400
If they use let's go, Brandon
00:11:16.440
According to Tristan Hopper over the National Post
00:11:18.660
He says
00:11:19.060
Federal government said it had nothing to do with a memo
00:11:21.600
Shared widely across the internet
00:11:23.120
Purporting to order a ban against usage of the term
00:11:26.180
Let's go, Brandon
00:11:26.960
By Canadian civil servants
00:11:28.200
Let's go, Brandon
00:11:29.440
Is used widely among conservative circles
00:11:31.720
As a euphemism for F. Joe Biden
00:11:34.400
In reference to U.S. President Joe Biden
00:11:36.900
It originated two weeks ago
00:11:38.200
When NASCAR driver Brandon Brown
00:11:39.900
Was being interviewed live on camera
00:11:42.020
In front of a crowd chanting F. Joe Biden
00:11:44.280
When the NBC anchor misinterpreted it
00:11:46.520
As a supportive chant of let's go, Brandon
00:11:49.440
Over the weekend
00:11:50.180
Thousands of people shared an image online
00:11:51.980
Of a paper memo
00:11:52.720
That appeared to be threatening Canadian civil servants
00:11:54.780
With immediate dismissal
00:11:56.580
If they use let's go, Brandon
00:11:58.020
In internal communications
00:11:59.660
And then he just goes on to dismiss it
00:12:02.820
Saying by Sunday night
00:12:03.620
The memo was making headlines
00:12:04.680
Across U.S. conservative media outlets
00:12:06.740
Canada threatens to fire
00:12:08.400
Federal employees using let's go, Brandon
00:12:10.220
And correspondence reads
00:12:11.500
One typical headline in The Daily Wire
00:12:14.060
One of the United States' most trafficked
00:12:15.580
Right-wing news outlets
00:12:16.520
The image appears to have originated
00:12:18.640
From a small anonymous Twitter account
00:12:20.460
Claimed to be based in Richmond, Virginia
00:12:22.840
And the account said that
00:12:24.540
The memo came to me in a DM
00:12:26.520
From a Canadian friend
00:12:27.480
I wasn't looking for any more followers or likes
00:12:30.080
I have known this Canadian friend
00:12:31.340
For quite some time
00:12:32.240
And they have always sent me the truth
00:12:35.000
He wrote
00:12:35.440
And he continues by saying
00:12:37.640
Canadian government departments
00:12:39.020
Are not known to promise
00:12:41.280
Immediate dismissal without recourse
00:12:43.160
Or label union representation
00:12:45.060
A policy that the memo claims
00:12:47.040
Has received support from union leaders
00:12:49.700
PSAC
00:12:50.500
The public service union mentioned in the memo
00:12:52.960
Is currently a strong opponent
00:12:54.800
Of policies to punish or dismiss civil servants
00:12:57.800
Who refuse to be vaccinated
00:12:59.260
So the whole thing doesn't add up
00:13:01.460
And here you go
00:13:02.380
According to the National Post
00:13:04.080
They say it is just not so
00:13:06.620
It's just not real
00:13:07.740
It is fake news
00:13:09.380
But I think again
00:13:10.180
The reason that so many people shared it
00:13:11.560
The reason why U.S. outlets reported on it
00:13:14.160
Is because it's something that could be true
00:13:16.120
It's within the realm of possibility
00:13:17.640
Given the insanity of the Trudeau government
00:13:20.620
And the way that they push
00:13:21.740
Their heavy-handed totalitarian measures
00:13:24.460
And again
00:13:25.200
I think that this is why
00:13:26.320
The whole let's go Brandon meme
00:13:28.760
Is taking off
00:13:29.860
You know
00:13:30.140
The media can sort of write it off
00:13:31.760
As a fringe right-wing phenomenon
00:13:33.760
But again
00:13:34.380
That doesn't really explain
00:13:35.160
Why it is the number one hip-hop song
00:13:37.080
In America right now
00:13:38.240
Why it is being chanted
00:13:39.940
At stadiums and concerts
00:13:42.000
Across the U.S.
00:13:43.120
Including in very staunch blue areas
00:13:45.860
Staunch pro-democrat areas
00:13:47.680
Like California
00:13:48.440
And New York
00:13:49.840
I think that what is happening
00:13:51.340
In our culture
00:13:52.020
Is that we are hitting a tipping point
00:13:54.020
People are just so sick
00:13:55.140
Of the heavy-handed COVID mandates
00:13:57.160
The heavy-handed rules
00:13:58.880
The restrictions
00:13:59.600
The ongoing
00:14:00.600
Never-ending
00:14:01.560
Lockdowns
00:14:02.840
Rules
00:14:03.280
Masks
00:14:04.080
Vaccines
00:14:04.700
All of it
00:14:05.380
People are just tired of it
00:14:06.400
They want to live their lives
00:14:07.420
They want their freedoms back
00:14:08.640
And they are just sick
00:14:10.320
Of heavy-handed measures
00:14:11.100
So that is why
00:14:12.120
They are saying
00:14:12.680
F you to Joe Biden
00:14:13.640
That is why
00:14:14.340
A fake memo
00:14:15.280
Of Justin Trudeau
00:14:16.780
Banning the use of the meme
00:14:18.000
Is so realistic
00:14:19.160
And so believable
00:14:20.040
Because people just
00:14:21.940
They've had enough
00:14:23.180
And this is a way
00:14:24.460
To fight back
00:14:25.600
You know
00:14:25.840
This isn't going to the ballot box
00:14:27.500
And voting them out
00:14:28.580
Because we can't do that right now
00:14:29.880
But what it is
00:14:30.720
Is the culture
00:14:31.980
The art
00:14:32.560
The internet culture
00:14:33.960
Fighting back
00:14:35.080
Pushing back
00:14:35.760
Making a mockery
00:14:36.760
Of the culture
00:14:38.460
Of the media
00:14:39.220
Of the sitting president
00:14:40.500
Saying enough is enough
00:14:42.120
And this is one of the best tools
00:14:43.360
That we have to push back
00:14:45.000
And it's good to see
00:14:46.120
When the culture
00:14:47.700
Is pushing back
00:14:48.720
Against the dominant
00:14:50.140
Left-wing norms
00:14:51.240
Because we all think
00:14:52.240
That the culture
00:14:52.760
Is dominated
00:14:53.500
By the sort of
00:14:54.520
Woke left-wing culture
00:14:55.700
But it isn't
00:14:56.500
It isn't
00:14:56.860
This shows that there is
00:14:58.040
Push back
00:14:58.900
From the sort of
00:15:00.580
Common sense
00:15:01.300
Side of the world
00:15:02.140
Pushing against
00:15:02.980
The woke left
00:15:03.700
Totalitarian mindset
00:15:05.240
That we see
00:15:06.320
In so many
00:15:07.220
Left-wing leaders
00:15:08.680
And politicians
00:15:09.920
And cultural figures
00:15:11.580
So again
00:15:12.320
It's silly
00:15:13.040
It's light-hearted
00:15:13.600
It's a meme
00:15:14.160
But again
00:15:14.780
It's an important
00:15:15.280
Cultural moment
00:15:16.060
Showing how
00:15:16.880
So many people
00:15:17.940
Have had enough
00:15:18.740
And this is how
00:15:19.320
They are pushing back
00:15:20.200
Against the totalitarian
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Dominant left-wing ideology
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I'm Candice Malcolm
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And this is
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The Candice Malcolm Show
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