00:42:41.760but everything's got a spot and when it's it's frame right you have your frame this is my frame
00:42:47.940this is how i'm doing my life and i'm not seeking any external validation that's one of the most
00:42:53.320attractive things on planet earth is a man who's really comfortable in his own skin yeah you wear
00:42:59.100what you want you do what you want you talk the way you want doesn't mean that somebody can't say
00:43:03.420hey i've had this experience of you and and it didn't make me feel very good okay let's hear it
00:43:10.080But, dude, that's the, this is such a great show to talk about this on because when you are going after what you want and you're not distracted by the other stuff, women know that guy's locked in on his thing, which means he's a winner.
00:43:28.800yeah they are literally hardwired to want to mate with winners so when oftentimes when guys get in
00:43:35.900marriage dude you've seen this a million times guy gets married stops hanging out with his guy
00:43:40.560friends yeah i did that every guy i know did that yeah it was it and thought he was doing the good
00:43:47.940thing like it seems right it's dude it seems right and yet you're like and then she goes
00:43:53.440why don't you have any friends but dude i've had women literally go i wish because we used to do
00:44:00.700this thing on saturday morning where guys would come over we had cold plunge and then sit in the
00:44:04.360hot tub and like go for a run and there ended up being like eight or 12 guys every saturday at 6
00:44:09.560a.m at my house and um girls would online would see it they're like i wish my husband had six to
00:44:17.400eight friends to sit around in a hot tub and talk about conspiracy theories or whatever it's like
00:44:21.000whatever the thing i wish you know and we're doing jujitsu in the law like dude check out this move
00:44:25.980or we're doing water jujitsu and we look crazy and my daughter's watching this and and they're
00:44:31.280like joking like oh you know dad and his crazy friends but really they're like he's got a tribe
00:44:36.780that would support him and that looks up to him and that he looks up to what a different energy
00:44:41.840dude yeah so but that was what that's one of like 30 things that men just don't get the saying no
00:44:49.120is a perfect example the um the uh the invitation but no obligation this would come like every guy
00:44:58.000hates being rejected for sex right there's not a man that goes you know i'll sign up for that
00:45:01.700yeah it sounds fun but yeah exactly but he doesn't know that when he emotionally neglects his wife
00:45:08.500she feels the exact same rejection yeah true and and it's this energy of like he only looks at her
00:45:16.580is just basically like something for sex and he feels there's another line that every guy says
00:45:21.380look at all i've done for you look at what i've provided for you as if she wants to go have an
00:45:27.140emotional conversation with that sofa you bought her yeah i know but okay let me just play a little
00:45:31.580devil's advocate here so i don't think you're wrong by the way i i would agree with that is
00:45:36.340that's her that's her way of connection the same way a guy wants to have physical intimacy with his
00:45:41.200wife um and also so not exclusive so and also she should appreciate the fact that he does those
00:45:50.820things she should appreciate that he's and she should also here's i think where the biggest
00:45:55.480struggle that a lot of women have is they don't talk or if they do talk it's in a different
00:46:01.720language than the way men do so like i'll talk with i mean i remember when i went through my
00:46:07.280divorce and she's like i told you about your drinking and i was like what like wait a second
00:46:11.920like what exactly did you say what what were the words that you used yeah and i'll never forget it
00:46:17.920she said i told you i was concerned about your drinking i'm like okay thank you yeah but that
00:46:25.620doesn't translate to if you don't stop drinking i will leave you right so what i'm concerned about
00:46:32.600your drinking yeah i appreciate you have care and concern for me but that doesn't mean the
00:46:37.880relationship is in trouble i don't interpret it that way um but does that make sense about the
00:46:41.760separate separate language that men and women use yeah we uh the way i describe it in married game
00:46:48.180is uh overt language versus covert language and a lot of times women use the covert language
00:46:53.920because she doesn't know for sure will i really leave you for doing this because that almost
00:47:01.360sounds like an ultimatum i feel like she's more like i'm really concerned about your drinking
00:47:06.080because when jesse left i was like did you tell me you were gonna leave right exactly exactly
00:47:12.960because it feel like this came out of nowhere and i think most guys it it it feels like it comes out
00:47:19.140of nowhere because we're not really aware to how women speak and what's really going dude i i didn't
00:47:25.520know literally i feel like i wasn't even awake yeah you know once you go through that you become
00:47:32.860awake and you go so like you have feelings and like jesse said she felt like a walking vagina
00:47:38.600i never felt that she goes literally i thought i was just like your trophy to show off yeah but
00:47:42.500you didn't you didn't feel like you were you didn't believe her to be that and you weren't
00:47:46.340from your perspective treating her like that that wasn't my experience exactly yeah that was her
00:47:51.940hers yes that's that's what i think the thing is like we most men don't understand what their
00:47:57.980wives or girls are really experiencing they just are like yeah everything is great right dude the
00:48:03.600week before jesse left me i was at a mastermind and buddy by like how's your marriage i'm like
00:48:07.660dude i think we're doing pretty good whoa a week before that's crazy hold on it's true though it's
00:48:13.480a day it was a day before what a day before whoa a day before and then she because i was at that
00:48:21.920mastermind when she facetimed me and said hey dude i've been trying to tell you this for a while like
00:48:28.400try to tell me what she's like this is not gonna work out like what are you talking about she goes
00:48:31.920i know you're gonna fly home you're gonna try and get into that she goes you don't have to do all
00:48:35.360that i've already made up my mind whoa so it was like i just feel like somehow our society
00:48:45.680men don't actually understand long-term attraction like we don't like we're all gung-ho when we're
00:48:51.440dating and we're trying to figure it out and we want to you know we might even do the romantic
00:48:55.460stuff and we're bro we're awesome when we're dating we're awesome what but why is that because
00:49:01.420we want to get laid or is it like why do we why do we struggle to maintain well let me ask you this
00:49:08.160too does that apply to all aspects of our lives probably okay so what is it about us that says
00:49:15.060hey once we've locked it down whether it's the woman or the job or the finances or the body
00:49:20.380but it seems a guy loses a bunch of weight gains a bunch of weight right makes a bunch of money
00:49:25.140then it starts to get low and he's like then he starts making more money yeah and it's like so
00:49:28.540this that's happened to me in every area of my life i'm sure it's happened to you in every area
00:49:32.400of your life of course and probably every guy so you know there's that saying familiarity breeds
00:49:38.120contempt i think that might just be more true than we've ever really truly given it credit for
00:49:45.240and i think that our specifically in the marriage thing because we know we've for her to say yes i'm
00:49:54.720going to get married to you and have your children you can't really i mean you you don't want to slip
00:50:00.620up before that happens right you want to get to the you want to get to the end zone of course
00:50:05.640but i that was the biggest trip for me and maybe this is why it happens in business and body and
00:50:11.320these other things is until you learn the habits of success and it becomes a habit like i've been
00:50:18.460in shape for the last three and a half years have not deviated like i it is i bet you can go back
00:50:24.720three and a half years i look just like this for my whole life i yo-yoed up and down up and down
00:50:29.740up and down and then i learned the habit where i'm like this thing i was a good husband and then i
00:50:34.820wouldn't be and most guys are like they behavior we call it behavior modification for like two or
00:50:39.040three weeks but then they're looking to get something i think that's what it is we are
00:50:43.680looking to get something an immediate reward immediate or semi-immediate okay immediate semi
00:50:49.820but always the long term is but like having this body now for three and a half years i feel more
00:50:54.660comfortable in my body more proud of my body than even year one same thing in my marriage i've been
00:51:01.180on fire for the last eight and a half nine years since i got jesse back and i feel more excited
00:51:05.920about my marriage and more uh involved and invested in it than i ever before so i okay so
00:51:11.940maybe that's the case i think it's i think part of it's a habit i i could definitely agree with
00:51:16.260that well it's the same reason like we do this love bombing thing right but we and you talk about
00:51:23.060in the context of relationship but we do the same thing with the the fitness stuff january one rolls
00:51:28.980around like i'm gonna work out two days or two two times a day and i'm gonna drink all the water and
00:51:35.620i'm gonna not do any sugar and you're a stud for like 10 days yep and you're like okay i can't do
00:51:43.300that yeah or you you send her every text write her every little note get her flowers overly
00:51:49.160accommodating for like two weeks and she falls in love with you and you got her and you're like
00:51:53.820okay i'm done with that now yeah so so i think part of his habit but what do you think about
00:51:59.340the concept of novelty and and i'm not saying you know go out and find another woman i'm saying like
00:52:06.200how do you create if you think novelty is important let me ask you that first and if it is
00:52:10.900then how do you create novelty in familiar situations whether it's relationships or a job
00:52:16.500or whatever it might be i think novelty is what we all like and um how do you create it inside
00:52:25.160of a marriage would be like a good question, right? So for me, it's like, what experiences
00:52:30.540and my new experiences am I having with this person? If you've noticed when you travel with
00:52:35.460somebody, you've gone on these hunting trips with your son, right? Every experience is like,
00:52:41.560what I explained about how to get here is pretty much how not every trip goes, but there's elements
00:52:47.080of the, that didn't work out. That wasn't how we expected. And we've got an even cooler story,
00:52:51.620right so you've got these things going on i you know what i think it is this is coming to me as
00:52:58.720we're talking about this i think it's why you do something so you've been podcasting for a long
00:53:06.280time like you haven't up and down podcast right you pretty much had an episode every week for
00:53:11.58017 million years yeah 11 years over 1700 episodes have not missed a single episode not one so three
00:53:20.800episodes a week okay so whatever that is and this is how i would describe it because i i've been
00:53:26.840i've been on on point with jesse for almost nine years i've made her a green shake almost every
00:53:31.800morning and and i was just thinking why have i been in shape this last three and a half years
00:53:38.180i think the motivation comes when you love you love it you must love something about this podcasting
00:53:45.120that makes you never miss i haven't missed an episode in four years for our podcast i mean i
00:53:50.980love it for sure but you're getting but i also yeah because i value consistency like i value
00:53:58.940being a beacon of stability that's that's like inherent i don't know if it's learned or developed
00:54:05.780or innate but i value being this beacon of stability and we value it in you yeah probably
00:54:12.480there's probably there's got to be there's a validation feedback loop too that like
00:54:16.4401700 episodes over 11 years you haven't missed one week that's i'm not even talking about
00:54:23.000validation from us to you like well done ryan that is inwardly validating like i'm that fucking guy
00:54:28.640yeah because i'm even in that i'm like yeah 1700 episodes every because i've like who's done that
00:54:35.700hell yeah how many guys have actually done that yeah not very many so i would okay i'll tell you
00:54:41.040this thing this is i've experienced this in real life i call it the four process to a perfect date
00:54:46.180i want to get the four what'd you say it's the four steps to the okay it's a process to a perfect
00:54:51.220date okay it's um preparation like make the reservation order the flowers if you're going
00:54:56.320to be at a hotel to be on the bed um uh so there's preparation once you prepare then the anticipation
00:55:02.200everybody loves christmas eve because we don't know what we're going to get right
00:55:05.360anticipation which means for me if i'm going to a new restaurant i'm going to you know take a
00:55:09.500screenshot of the menu and send a couple items to jesse like i'm eyeballing this what do you
00:55:14.580think so there's anticipation um execution making sure it actually gets executed in the way that
00:55:20.840you want it and then the ultimate step forward i want to get to was the culmination and most guys
00:55:25.940on a perfect date the culmination is they want to explode all over their wife right yeah but here's
00:55:30.820what i found i've done this on a number of occasion and while the end of the date ended
00:55:36.700with like fantastic sex that wasn't what made me feel the best the culmination was actually
00:55:42.820i'm the one who did this i set a standard for myself so it was kind of like this energy because
00:55:50.440i've done it whether we've traveled or i've done it at home if i'm gonna do something really cool
00:55:53.900epic at home the feeling of satisfaction wasn't that i got what i wanted at the end the ceiling
00:55:59.140feeling of satisfaction was i lived at such a high standard that i created that and i'm i'm seeing
00:56:04.940that happen i'm dude 1700 like you should feel i'm i'm proud about it as i as you should be right
00:56:11.180but there's something about that validation feedback loop that goes i did that um i mean
00:56:17.860the bible talks about it he said what he did he saw what he made and he said it was good
00:56:21.080there was that almost self-validation of i did that that's good dude if i was a knife company
00:56:27.700and i made that you should be proud of that i would be proud of that yeah you know when guys
00:56:31.620come through our program whether they get their ex back or not who they become they become proud
00:56:36.720of themselves you became proud of yourself going through that like a first you know that first call
00:56:42.620was like there was no real concept of who um can I actually do this like will I be okay without her
00:56:51.200nobody really thinks that when they're like I want to get her back okay cool let's go yeah I didn't
00:56:55.960that wasn't the first thought yeah no first thought wasn't dude I'm gonna be so proud when I go through
00:57:00.620this and realize yeah and and here's the other thing most guys think especially if they're trying
00:57:05.080to get someone back i'm gonna have to live a second tier life like i'm always gonna be fighting
00:57:10.040for second best because if i don't get her back now i've like ruined the thing you when you come
00:57:16.060through and you actually become the guy that you're proud of you're like i still have shot at
00:57:21.340first place in my life because i'm the guy right i there's something to be said for that because
00:57:26.640like it is interesting too because i i mean yeah we forget right there's two dudes chopping it up
00:57:31.580man these we're kind of flying here but like that's what i think is happening i i would agree
00:57:36.140i i think that just so you're talking about self-validation yeah right and how like i don't
00:57:45.260i don't need somebody i don't i don't you know when you say hey ryan this is awesome you did
00:57:49.560this thing i'm like oh thanks like that i accept that compliment and it feels nice yeah i would do
00:57:55.660the same thing tomorrow whether you said it or not that's what i'm talking about so it doesn't
00:57:59.680change my performance exactly so that's like when i just i'll give this story i wanted to
00:58:05.980we uh lived six months right on balboa beach like one step away from the sand okay and we could hear
00:58:14.520the waves if they were big enough they would shake the house really i was 22 doors down from
00:58:18.560the wedge which is some of the biggest waves in southern california so when it was cranking the
00:58:22.220house would shake a little bit and i just loved it we had that's awesome we had this rooftop
00:58:25.480hot tub and it was so sexy and it was gonna be a full moon and i'm like hey jesse here's what
00:58:31.420we're gonna do rather than go out because we would go out a lot i'm like uh jovi's away when
00:58:35.460you have a kid that's at home all the time and when they go spend the night you're like thank
00:58:39.080you let's go right so i'm like and it's not like you don't love your kids it's like i'm a human
00:58:44.440being i need a break exactly so i'm like all right here's what we do i stopped here's what
00:58:48.980i've also noticed when you invest time and energy into something you're more proud of it too
00:58:52.720so normally i would have my assistant like set everything up i'm like i'm not gonna do that
00:58:57.540this time i'm gonna go to the flower store and buy flower petals and i'm gonna set everything
00:59:02.120up so i'm like hey we're gonna go to dinner when we come back i got something upstairs don't go
00:59:06.120upstairs and we'll get our bathing shoes we'll go upstairs and we're gonna just have a good ass time
00:59:10.040she's like okay cool sounds good so i went up there i bought tea tea lights and put a hundred
00:59:15.980tea lights all around the jacuzzi leading down the path i put rose petals all over the thing
00:59:21.940and i did my four-step process and by the time we got home and we went up there it was an epic
00:59:30.280night up there i'm sure yeah how could it not be it was epic and i said hey i'm gonna go upstairs
00:59:38.280with this energy of like whether you come or not i'm gonna have this is where i'll be i'm and i'm
00:59:45.480gonna have the best time ever invitation but not expectation or whatever you say invitation no
00:59:49.520obligation yes yeah which is that's such a great way to live right because there's no attachment
00:59:54.520to anything and um i remember that night literally feeling looking in the mirror going whether she
01:00:01.580wants to i know she's going to because of course i did it for her you know what she likes yeah but
01:00:06.340the feeling of self-validate like i'm gonna do this whether it was jesse or not like some other
01:00:15.400lady was my wife at the time it wasn't like this is because you are you this is because no this is
01:00:20.260because this is me and that man i think that's why we like doing hard things so much yeah you know i
01:00:27.640did uh 75 hard i did the whole live hard year that was my people ask me all the time other than now
01:00:32.460my uh blue belt and jujitsu that was my most proudest moment what's your proudest moment
01:00:37.180i lived an entire year under this program and it taught me discipline that i still have to this
01:00:43.380day yeah and so it was like there's something about that self-validation and setting your own
01:00:50.020standard and living to your own standard that is so powerful i also think there's something to be
01:00:55.300said for taking taking things to the nth degree for men yeah like so for example you know a guy
01:01:03.360listening to this he might say well i think after listening to this podcast i need to court my wife
01:01:07.940right yeah and so he's like hey babe you want to go out on friday and she's like yeah i'd love to
01:01:11.560and he's like cool where should we go oh yeah and i'm like dude you had this awesome opportunity
01:01:17.500and you dropped the ball yeah and and guys like well what should i have done i'm like well you
01:01:23.620should have said hey babe i we're going out on friday night at seven so be ready by seven yeah
01:01:31.620sitters lined up she'll be here at 6 45 um i'm gonna surprise you with the restaurant but you
01:01:37.420like it i know you like it because i know who you are yeah and she paid attention when you talked
01:01:41.740and i want you to wear that little red dress that i really like yeah and do your hair like this
01:01:47.960yeah bro she would trip all over herself but guys are like well i don't want i'm like dude
01:01:56.100she she's she's out there changing poopy diapers wiping snot off kids noses dealing with uh the
01:02:04.940teacher because little timmy's being an asshole at school or she's at work and her boss was a jerk
01:02:11.720and a client quit and like she doesn't want to decide what freaking restaurant to go to she
01:02:19.560doesn't want to call little julia to come over to babysit the kids she doesn't want to go in the
01:02:25.720closet and say i wonder what dress he would like just tell her i want you to wear that dress that
01:02:31.940dress looks amazing on you do your hair like this that that i like yeah and i'm gonna take you to
01:02:36.820this restaurant she would trip all over herself but that's taking things to the nth degree yeah
01:02:41.580and if more guys did that not only would their relationships be better but they would be more
01:02:46.200proud of themselves because they didn't skim the surface they went deep with it proud of
01:02:50.540themselves you're nailing we call that living with intention you know what i mean like what do i want
01:02:55.720what am i intending for the experience to be whether it's in business you do you do men's
01:03:01.080retreats, man, I was at one of your men's retreats, bro. There was intention. And then
01:03:05.640when they had no jujitsu, Matt, you and I were like, we're using the mattresses. I'll never
01:03:11.360forget that. I'll never forget that either. But dude, every guy loved that you and I came up with
01:03:16.320that. Yeah. We're like, well, we have an intention. We want to roll. You and I both know we're going
01:03:21.180to go rolling tomorrow. Yeah. That bonding moment for us when we roll is so powerful. And we're
01:03:25.820like, but you set intention for that entire weekend for those guys. And they loved the fact
01:03:32.540that somebody led it. That's the thing that we've been talking a lot about lately that I've been
01:03:37.760getting, you know, there's like some people are like, the way it's supposed to be is the man's
01:03:41.760the leader and the wife's supposed to obey. And it's like, well, not every woman wants to obey a
01:03:45.980man. And I don't know that that might be an order. That might be cool. I think there's a higher
01:03:51.040frame. And it's bigger that is be self-led. Meaning I, Keith Yackey, am going to that
01:03:59.580destination. I'm going to lead myself there and I'm going to marshal all the resources I have to
01:04:04.200get there. Have you, have you ever studied or listened to any of, um,
01:04:11.660Orion Terriban's information? Does that name ring a bell? I'll give you a book. It's called
01:04:16.480the value of others okay yeah probably listen to it because it's pretty thick but it's it's awesome
01:04:21.480so he uses this analogy he says men are the captains of the ship the vessel and when you're
01:04:27.880a captain of a vessel you have a destination you have you have a plot charted or you know a course
01:04:35.820plotted yeah you know where you're going you know what the itinerary the agenda and so you're at
01:04:41.400port and you're like this is where we're going here's the agenda here's how many days it will
01:04:45.840take here's where we end up and this is what it looks like so men are the the captain of the
01:04:50.000vessel yeah women are the passengers and so women will look at all of the captains and they'll say
01:04:56.580well that guy seems to be going where i want to go and it seems like he's going to be the one to
01:05:01.900get me there so i'm going to choose that guy over this guy who's either going to the wrong destination
01:05:06.940or maybe he's going to the same destination but i don't have a lot of faith that that guy can get
01:05:11.360me there that's right i think you'd like his stuff it's really interesting that's that's what
01:05:15.680this big concept is all about lately so i can't wait to hear that because i love that type of
01:05:19.540shit so it's like this if you want to ride shotgun with me i'm going there and there's some rules
01:05:26.480bring love bring joy and bring peace because i'm love i'm joy and i'm peace i think that's
01:05:35.620the biggest thing that i've learned lately is you don't get what you want you get literally what you
01:05:39.220are. Because if I am love, I'm going to show up in love. You and I both demonstrated love in our
01:05:46.220friendship to each other, where we can both go, here's the evidence of Ryan loves me. Here's the
01:05:51.460evidence Keith loves me. Boom. There it is. I'm love. I'm joy. Meaning I'm going to bring joy to
01:05:59.540every situation. We're going to laugh. We're going to have more fun because I'm here. And I'm going
01:06:03.580to bring peace. Meaning you don't have to worry about me talking shit behind your back. You don't
01:06:06.900have to worry about me undercutting you don't have to worry about me trying to take anything
01:06:10.100from you there's peace if a woman comes and compliments because i don't really believe
01:06:15.320women complete men i mean you have to have that to have a kid obviously but you should be whole
01:06:20.760with you should be alone yeah be healed be whole yourself so if i'm going there the only way i'm
01:06:26.040going to get there is because i'm going to become this guy that gets there so if you want to ride
01:06:30.700shotgun with me this is for that guy's dating you get if they're the mirror they're only going to
01:06:35.540mirror back who you are. So if you want more love, more joy, more peace, you have to become
01:06:39.520that thing, which I've found for me, especially this last 18 months, been a big healing journey
01:06:45.180for me. That's interesting. Cause I don't, I don't know that I've ever looked at it that way
01:06:48.940because I, I kind of look at it between the masculine and feminine. And so like, I'll give
01:06:54.280you a story. So several, yeah, about, about a year, yeah, about a year ago, I was dating a woman
01:07:00.040and we had dated for a while. And I actually think really highly of her still, but she was a very
01:07:03.460deep thinker, like love to think deeply about things, love to really learn about the dynamics
01:07:12.100between men and women. Like we had some really cool conversations about it. And I remember one
01:07:17.160time we were talking about roles, right? And she said, well, you know, like when we go do these
01:07:23.320things, what do you feel like your job is? And I'm like, well, my job is to plan it. My job is to
01:07:29.000fund it. My job is to organize it and make it something that's going to be valuable. And she's
01:07:36.300like, yeah, that sounds amazing. She's like, what is my job? And I said, your job is to look pretty
01:07:42.300and make it enjoyable for me. And she's, I know it's kind of teasing, but also kind of true.
01:07:48.560And she's like, I accept those terms. I can do that. So let me ask, I'll ask you, I asked another
01:07:54.540person this not too long ago so fill in the blank on this question where a man is a protector
01:08:01.160provider and presider a woman is fill in the blank a supporter a peacemaker
01:08:14.760and a pleasure bearer a supporter a peacemaker and a pleasure bearer that's good did you just
01:08:24.520thing of that? I mean, yeah, this is, this is, we're just, so here, like, if I want, if I'm
01:08:30.720love, joy and peace, the way I'm going to love and show my love is going to be different than
01:08:34.060the way Jesse loves me. Of course. Right. And if the way I show up in joy is going to be a little
01:08:38.440different than the way she shows up in joy. And the way I bring peace is going to be different
01:08:42.260than how she brings peace. So for me, I bring peace through. I'm good at finances. We've never
01:08:47.840starved. I've had some lean moments as an entrepreneur, but we've always made it work.
01:08:53.400that brings peace and safety to her peace and safety from her to me is she knows that
01:09:00.340um i'm gonna come home and this is the thing she does is when i walk in she does this
01:09:06.880and then like for a hug or yeah come here big guy and then now the new one because i asked her said
01:09:12.180hey uh when i come home will you just run up to me and jump up and wrap your legs around me and
01:09:16.840put your arms on me that's awesome you want that yeah every guy loves that and call me big dog when
01:09:22.260you do it exactly yeah exactly what's up big dog so that's support that brings me joy that makes me
01:09:29.100feel loved that makes me feel um peace i come home to a peaceful home she's not like you're not gonna
01:09:35.440believe that day here's the kids and you're like i'm going to take a break yeah no it's it's and
01:09:40.260if she goes hey i've had a rough day come here come here we're gonna handle this with peace so
01:09:44.240that's that's that's uh you get what you tolerate we've heard that frame a lot but like um i don't
01:09:51.300i would jesse would never yell at me and i would never yell at her because we wouldn't tolerate
01:09:56.360that if somebody did that i'd be like dude you don't get to do that if a guy wants to
01:10:00.240yell because he's frustrated and excited i that's different that's guys being guys but that's
01:10:05.380different than targeting yeah your frustration towards somebody you don't name call you're a
01:10:10.760fucking bitch like yeah she's never called me a name she says you're a charismatic dick at times
01:10:15.980which playfully but also kind of like it we kind of are a little sarcastic it's it's fine i know
01:10:21.020what you're saying yeah i would call you a charismatic dick thank you you'd call me a
01:10:24.020charismatic dick you'd be like he's sometimes more on the charismatic sometimes more on the
01:10:28.640dick side and depends on the day but exactly and we would we wouldn't be like he called me a dick
01:10:33.200we'd be like yeah he's right yeah true so that energy also is non-defensiveness so i if i say
01:10:42.760hey jesse it would be awesome if every thursday morning you woke me up with a blowjob well she'd
01:10:50.240be like uh she would probably do that if that's what i requested from her but i would be like
01:10:54.920did i set the container and did i set the the our life up in such a way that created an ease for her
01:11:05.140to be able to do that the same way if you're uh running a company if you go guys you got to do
01:11:10.040this like yeah but you didn't give us any tools to do this with we would be a horrible leader
01:11:14.280expecting them to do something that we didn't give them tools to do it with right so i think
01:11:18.800that this thing i'll give you a really good example of guys that they they don't think they
01:11:23.320get enough sex in their marriage and i go when do you guys have sex because we always wait till
01:11:27.780the end of the night like well that's when everybody's tired and you're expecting worn out
01:11:33.540yeah like i want to get barf all over you i want to get to bed and i and yeah and they're like
01:11:38.780you're expecting her to be all porn starred up and like i've been waiting all day for you it's
01:11:43.040like there's not a lot of ladies that are like that dude but what if you said when's the best
01:11:47.180time that you're the horniest i'm really horny at 10 30 in the morning well guess what we're going
01:11:52.520to adjust our schedule to make that happen so that's that's kind of the the i'm self-led in
01:11:58.220a way that i know what i want but also a good leader best idea wins and says hey what's happening
01:12:04.720in the company don't you love hearing feedback from the order of man listeners and like hey as
01:12:10.420a good leader if they're like man could you tell us more about these types of things we want to
01:12:14.460hear more about your story when you went through your divorce right you'd be like would that be
01:12:18.040valuable to you yeah we'd love that cool all right do that that's a good leader right not that you're
01:12:24.420letting them run the show but you're also looking for feedback and so as the leader of my house
01:12:28.660i'm i'm saying what experience is jesse having of me and i can openly hear that without being
01:12:35.400defensive so now a woman realized if i speak to keith and this is the best line ever you can say
01:12:40.340let me think about that most men just can't say let me think about they're like well but and then
01:12:45.900excuses come out and then she goes oh i'm not actually able to share my truth here yeah you're
01:12:50.920training her to be quiet and then guys will say well she never talks to me yeah because you're an
01:12:55.720asshole every time she tries to tell you something this is not like more than second grade math we're
01:13:01.560talking about and we all know 93 math but we're stumbling on second grade questions and so it's
01:13:06.560like when jesse goes um hey can we talk about something sure what's up well and this is this
01:13:15.540is our inner joke now i go you've been thinking about that for at least two to three days right
01:13:19.720she goes yeah i go well this is my first two to three minutes let me think about that and she
01:13:25.140goes that's the best answer a guy could ever give so that you can actually process because normally
01:13:29.860when i process it and i let the ego just kind of i go what part did i play in it yeah i'm not
01:13:37.760your relationship isn't a vacuum right there's something's happening and if you're a big leader
01:13:43.540you're causing it but that was the big reveal for me i like also that one thing that you had said
01:13:49.200you said it a couple times in a couple different ways and it could almost be looked at as like a
01:13:52.420throwaway line is you said hey baby like when i come home like will you jump up on me and wrap
01:13:58.560your legs around me that's just communication like she will do that as long as like you said
01:14:04.540you set the container and created the space where she feels yeah like that's a good thing to do for
01:14:09.560the relationship but most guys won't say what they want no and it's amazing it's like you can't
01:14:16.680you can't be upset that she is or is not doing something that you didn't communicate with her
01:14:21.100so if you guys are being intimate and she maybe touches you in a certain way tell her yeah i like
01:14:27.860when you do that that feels really good to me or hey jump up on me or when i come home like
01:14:34.260i would love to just you know come in and like give whatever what big give you a big hug or you
01:14:40.480want like like whatever it is yeah and as long as it's reasonable i feel like i feel like most women
01:14:47.540want that direction so i imagine that it's like oh thank you it takes almost like a side relief
01:14:55.240takes the risk of rejection away oh that's good i call it the i call it the relationship recipe
01:15:01.120because it's like how are you going to bake a cake if you don't know what it is so we always
01:15:05.680tell women i'm not a mind reader neither she yeah so like i we i had i uh sometimes i'll go out and
01:15:12.260like meet with a guy and his wife for dinner in their city i'll spend all day with the guy and
01:15:16.360then i just me him and his wife go out to dinner and i don't let jesse go because i want to see
01:15:20.380what the woman, how she responds to like masculine in that environment. Yeah. Right. Cause I don't
01:15:25.280need anything from her. And, um, this one guy was like, I really, I really want to spice up my
01:15:30.860marriage. I go, okay, cool. Like I want certain types of sex. I go, okay. Uh, she goes, she goes,
01:15:35.660tell him to tell me what he wants. You, so the woman will do that. The, the, the guy says,
01:15:43.420I want more sex in my relationship. Right. And then she's hearing it. Right. And I go,
01:15:47.880he's saying that he wants more sex in the relationship. She goes, I want it too. And I,
01:15:54.380and she goes, tell him, ask him what day he wants it. Like, okay, what? And I'm kind of doing this
01:15:59.020like a mediator type situation, but I'm doing it just like this in front of both of them.
01:16:03.660She wants to know. And he goes, I want it on Tuesday. I go, okay. He says Tuesday. She goes,
01:16:07.520what time? I go, what time? He goes, 1030. She goes, perfect. It'll happen every,
01:16:15.180does he want me to wear anything for him yeah i go is there any special outfit you got like
01:16:19.360roller skates or what do you need just bring it up the humor whatever it is yeah and uh and then
01:16:24.480dude he got it and i go bro you can't be afraid to share what you want they're not mind readers
01:16:32.520just here's the recipe so sometimes i'll have guys write out the recipe one of them my recipe is
01:16:37.620when i come home i want jesse to come up and wrap her legs around me yeah and i'm adding big dog
01:16:44.060yeah for sure 100 absolutely have that but once you see that because once you show up and you
01:16:51.320a lot of women if guys are listening to this and like yeah but my wife would never do that
01:16:55.540that's just a reflection oh man well a lot of guys their wives aren't attracted to them okay
01:17:00.160that's fair like you couldn't have went to trish a month before she left you and like you know i
01:17:03.680really like you to show up and call me big dog or or like you said earlier it's like hey babe i know
01:17:08.480we're on the rocks and you're thinking about separating but i'd like a blow job every thursday
01:17:11.800morning it's probably not gonna work yeah okay that's fair that's the big punch line of all this
01:17:16.420is if she's not attracted to you she's not gonna want to do these things but if she is and the
01:17:20.620attraction is you being the best version of you for you you realize i'm the problem i'm the solution
01:17:25.300and you're having a standard so once you do these things then she's like i'm proud to be with this
01:17:30.020guy all they want to do is please you and here's the this was a big hang-up for you especially
01:17:35.160around sex it's like why doesn't she just know what i want and why doesn't she act like the lady
01:17:40.060in the movies well you know the ladies in the movies had a call time they had a script they
01:17:46.800talked beforehand what do you like what do i like you know they planned the whole thing out right
01:17:51.340i'm not saying that it's not real i'm just saying it was planned and so she knew what he liked he
01:17:56.800knew what she liked no wonder they went in there and acted very familiar with each other but most
01:18:00.620guys won't even say what they like i actually like that i never really heard of it that way the way
01:18:05.180you said it where you said it it takes away the risk of rejection because i imagine if you've got
01:18:09.900the five dials which we haven't got into and maybe we can hit on that but if you've got those five
01:18:14.600dials locked in and she is attracted to you physically mentally emotionally spiritually all
01:18:19.260the things it's i imagine she will do anything again within reason if you just say like hey if
01:18:29.600you do this thing i like it she's not going to feel rejected because she probably wants to do
01:18:35.900that anyways but she's afraid because she's like oh what if i what if i do this thing and he thinks
01:18:41.020i'm stupid or it's too much for him or and it's and so like both sides have this internal dialogue
01:18:47.340like she's like i want to do this thing but i don't want to be slutty and the guy's like i want
01:18:53.280to do this thing but i don't want her to think i'm a pervert and it's like just talk to each other
01:18:58.420but they're both afraid of being rejected right yeah you talked to a lot of objectively
01:19:05.500beautiful women they don't get as pro they don't get approached as much as people think and they
01:19:10.240don't approach because they don't want to be rejected even jesse's like i don't mind it i
01:19:14.960like initiating and i like doing those things but she was there's some i just i don't i've never
01:19:18.740rejected her but she still has the fear nobody wants to be rejected so i that's why i call it
01:19:25.600the uh the to eliminate the risk of rejection write out the recipe here's here's how i feel
01:19:33.220most love and i want that from jesse we did a whole podcast um how do you feel loved how do
01:19:38.480you feel joy and how do you feel peace tell me the exact code because i want to know the code
01:19:43.500have you ever had anybody like i already hear like i try to think about what people might think and
01:19:50.600say does it feel does it feel manufactured or fabricated or less authentic when you do that
01:20:00.160like for even for example scheduling sex like you'll hear people say well then it's not as
01:20:05.180spontaneous and then it's not as special or whatever is does it take away from some of the
01:20:11.800spontaneity some of the spark to like have that recipe as opposed to just like hey let's play
01:20:18.100i think it's better well like you probably heard me joke about this like you know uh i've never
01:20:23.880went to a restaurant that the waiter came out or the chef came out and goes how did you like
01:20:27.620the steak like it was okay but i hate that i had to make a reservation to eat here right like that's
01:20:32.620never been said right so it's like also when you schedule sex like jesse and i know there's gonna
01:20:39.360be three mornings a week we're gonna have sex and then there's gonna be one night a week when we go
01:20:43.220out or do something that's gonna be just you know uh the path of pleasure that we're just gonna
01:20:48.680meander down and figure out what happens and uh dude there the for a lady to be turned on
01:20:56.440anticipation is a very big thing just like we say christmas christmas eve is way better than
01:21:02.420christmas afternoon because christmas eve you're like what am i gonna get christmas i already
01:21:06.360opened it all i wish there was more name yeah those were 64 days you know what i mean yeah
01:21:11.700exactly so when you can schedule it like for us it's not like we're gonna schedule it's like hey
01:21:18.020we're gonna put 30 minutes on the clock pretty much monday wednesday friday at 6 30 we're gonna
01:21:24.420put 30 minutes in there to just have a good time yeah you can do what you want in that time but
01:21:29.880the same way i'm know i'm going to be at the gym at certain times so i'm going to work so to me
01:21:35.420the spontaneity it whilst here's what i found about scheduling sex it actually makes you more
01:21:43.820spontaneous because you know you're going to eat there's no one i wonder if we're going to get it
01:21:49.040i wonder if i'm going to get rejected it's already on the books and so you can both be like yeah we're
01:21:53.400going to do that so it dude it eliminates a lot of sexual awkwardness that's because you can create
01:21:58.940some of that anticipation like hey babe like tonight 6 30 yeah wear that one thing or i'm
01:22:04.800going to bring home something for us to play with tonight or whatever all of that the emojis you can
01:22:09.760send the text like you know what i mean can't you can't wait to see in the morning or whatever and
01:22:14.400and now you guys there's no like i wonder if he's going to reject me i wonder if i'm going to get
01:22:18.220rejected that eliminates all of that and then you're saying wait isn't intimacy a priority for
01:22:23.560us well if it's a priority it should be on your schedule it like why would we believe that about
01:22:28.740everything else how does a how does a man broach the subject so let's say there's a guy listening
01:22:33.280and he's like yeah i'd love to get that on the books yeah um you know maybe the relationship
01:22:39.160is on the rocks maybe it isn't maybe it's just kind of falling flat that's probably more likely
01:22:44.120than anything it's just kind of flat yeah how does a man then say okay well like let's let's do this
01:22:50.240let's try this um well it's gonna be dependent on where he's at so like if a woman is no longer
01:22:58.640initiating um or she's not really enthusiastically participating in the act of sex then you can
01:23:04.620that's just the fruit of she's not that attracted to you like she's not leaning into what you know
01:23:09.260when i say attraction i'm talking about leaning and not like oh my god your abs and biceps are
01:23:12.580so freaking amazing it's just like i'm leaning into and i want to please you and i want to be
01:23:16.440pleased by you so um that's the like when i talk to the five dials like i have guys like rate
01:23:23.100themselves like uh let me go through like really quick so they can rate themselves yeah then they
01:23:27.320can figure out where they're at on this thing okay so she your wife's gonna judge you on how
01:23:31.740good of a parent you are like on a scale of one to ten how good of an active parent are you not
01:23:36.240the guy that takes him to the field and is looking at his phone is barely missing anything but like
01:23:40.300really intentional second thing is how good of a partner you are like are you still her best friend
01:23:45.940when can she talk to you about anything and i've noticed this about good conversationalists
01:23:50.160and it happens with friends you pick up the story where it left off you don't keep starting at the
01:23:55.380beginning again this is continuous yeah i'll talk to you in two or three weeks i'm like yo what
01:24:00.560happened to the thing and and we're the story keeps moving down the line not like so how's the
01:24:06.500weather you know it's it's you notice that people who are in communication they pick up the story
01:24:11.680where they left off it's not so how was your day like that's a horrible question to ask somebody
01:24:15.400how was your day it was hey how was that conversation you had with your mom today that
01:24:19.580you told me you're gonna have hey how was your dentist appointment you were nervous about that
01:24:23.160it's there's specificity to it so a scale of one to ten how much does your wife feel like she's
01:24:28.500your best friend and that's emotional i always say like you know go for the soul and you'll get
01:24:32.320the hole that's the emotional connection that we're really talking about the third thing is
01:24:37.580producer dial how well are you producing not necessarily that you have to be rich or you're
01:24:42.000on the up but you are ambitiously driving towards a goal most men that are just laying around the
01:24:46.960couch doing nothing that's not very attractive that's not going to create resources for her to
01:24:51.040feel safe so she's not gonna i mean you hear it all the time when we're like oh my husband he just
01:24:54.800plays xbox all day yeah yeah well yeah he's a child i wouldn't be yeah i'm not surprised that
01:25:01.620you're not attracted to them exactly right so we we understand that piece and then the fourth one
01:25:05.680this is where the fourth and fifth hour guys really mess up and it's a player dial having fun
01:25:10.540creating jokes creating atmosphere of you don't have to be haha chuckle up comedian guy but do
01:25:16.860you go out and do anything fun because when we're dating we're like i want to go check out this new
01:25:20.060place and hey let's go to this concert and there's this thing we want to do or you sit around you're
01:25:24.160like let's watch this really fun stand-up comedy or there's there's fun involved and most guys they
01:25:29.660stop being fun they stop uh dressing um attractively they they smell their toenails are
01:25:37.680long like there's just all this stuff going on that a woman's like well i'm not that physically
01:25:41.620they let themselves go yeah so scale of one to ten how fun are you and i always use the analogy
01:25:46.660if you were single right now in the hog girl that you really wanted to bang in high school
01:25:50.800reached out to you and said wow it looks like life's great we should connect you go perfect
01:25:54.500gets a date what would you do between yeah that call and you would be doing your push-ups and
01:26:00.360making sure you smell good and you'd be like trimming your toenails exactly yeah you would
01:26:04.580be like i want to make sure my best is up well what happened that's your wife why are you acting
01:26:09.120that way so what that so that's why the long-term attraction totally fades um so and then the fifth
01:26:14.980dial so rate yourself on a scale one to ten and then the fifth dial is the power dial and that's
01:26:19.060just real simple did you do what you said you do when you said you do it without fault you and i
01:26:23.700live by this um i did everything i could to come up here because i said i'd be here right you did
01:26:28.760everything you could to make sure this thing was set up because we said we would do here yeah you
01:26:32.940know i mean and and it took a lot of extra effort on both parts to make it happen but i didn't sweat
01:26:39.580it i know you didn't sweat it because this is just i said i knew it was reliable we're doing here
01:26:44.180we're doing it so but most men don't do that they're like i'll be home at five and they're
01:26:47.980always home at 5 20 with a big excuse or my wife said hey can you hang these pictures on the wall
01:26:52.620and six weeks later after nagging me she's like i don't want to nag you but if you said you're
01:26:56.300going to do it why aren't you doing it i used to do this thing this makes me sound like a piece of
01:27:00.180crap but i used to do this thing when you're talking about getting home late i can't i call
01:27:04.380i even had a term for it i can't even remember what it was like collapsing collapsing time frame
01:27:09.040or i came up with some clever term for it and i would just i'd work late like i told my ex that
01:27:15.660i'd be home at five and then i would end up working late like it's never anything nefarious
01:27:20.500i wasn't having an affair or anything but it's like no i'm just working um but i always felt
01:27:26.140guilty because i told her i'd be home at 5 30 and it would be closer to six yeah and so i would do
01:27:30.280this little clever maneuver where i'd you know go get gas and then i'd get home a half an hour
01:27:35.720later and she's like oh you're late i'm like oh yeah i had to get gas and then the elevator wasn't
01:27:41.480working and this and that and it's like technically i did get gas technically there was a little
01:27:47.680traffic because i went the long scenic route home yeah it's such a silly thing to do man it's like
01:27:53.840you can't be reliable yeah and and they know that they can sniff that shit out totally so we i came
01:28:00.780up with a clever phrase that when the trust goes down the lust goes down so when she can no longer
01:28:05.520lean on you she's like oh well then i i have to watch out for myself which means puts her back
01:28:10.380kind of masculine. I had a, I had a woman who, um, she was, she was working a, a late shift,
01:28:18.000like a night shift and she has an hour commute. And so I knew she got off at like seven o'clock
01:28:25.720or whatever, or six, actually six o'clock. And so I said, okay, cool. Calm, call me on your way home.
01:28:31.900And she's like, no, it's Saturday. I'm not going to call you. You're probably going to be sleeping.
01:28:35.240I'm like, I already set my alarm for five 30. And she's like, okay. And she didn't say anything
01:28:39.560about it and i texted her at 5 30 i'm like are you on the road are you getting on the road
01:28:42.960and she's like i'm just amazed that a man's actually following through on what he said
01:28:48.080he was going to do i'm like well yeah i told you i was going to check in on you at 6 a.m and make
01:28:52.380sure you get home safely you just put a 12 hour shift in you're not used to that schedule yeah so
01:28:57.280it's amazing how easy the bar has never been lower that's all you have to do is you don't
01:29:03.680to jump over it you just have to slide over it it's so low so this this do what you say can do
01:29:10.440when you say can do um don't be a pouty bitch if you ask for sex and she rejects you like these
01:29:14.900are real simple things so that's the five dials invitation without obligation invitation no
01:29:19.360obligation and that's a provocateur and and all the five dials equal provocateur which means a
01:29:24.380man who provokes his woman to lust after him want to be with him attracted to him so if you rate
01:29:30.440yourself on a scale of one to 10 all those you're going to come up out of 50 just double that out
01:29:33.620of 100 and that'll give you like your letter grade well most guys listening to this if not
01:29:39.400every guy in here will get a c minus or below they'll get like a 72 or below most guys and
01:29:45.960they're like i want an a plus wife well dude you're a c minus guy and and i was bro my score
01:29:53.060was interesting my score was 19 out of 100 when jesse left me yeah going back i had her rate me
01:29:59.880hey will you rate me when i was that guy and so she's like yeah you were a one there a one there
01:30:05.740you're always a pretty good provider you were and i'm just like on it was an honest yeah i'm like
01:30:11.280so i basically got a 19th and she's like yeah that that doesn't even show up on the i'm not
01:30:16.840even one fifth of a man there's not even on the skin like no one there's no curve would help me
01:30:22.520on that one and it was like so if a guy understands where he's at on that if he becomes that because
01:30:30.000i don't believe attraction is a choice we don't choose who we're attracted to and if she was
01:30:34.840attracted to this guy at the beginning she's lost attraction either he stopped doing attractive
01:30:39.940things or started doing unattractive things if he starts doing attractive things again and stops
01:30:44.720doing unattractive things the chemical rush has come back well plus not only that i agree with you
01:30:50.460but also she wants it to work out she's praying it's way worse for her if it doesn't work out
01:30:59.180so not to mention the biological stuff that's going on yeah logically practically it's a prudent
01:31:06.560thing for it to work out for her 100 so you have multiple things in your favor she's i say
01:31:12.960every guy you're like saying i'm like unless you've gone too far and usually if she's left
01:31:18.980once. And if she's losing, leaving a second or a third time, there's almost a piece of her that
01:31:25.660says, I have to leave for my own self esteem to know that I'm not going to get talked back into
01:31:33.020again and again. And I mean, I experienced that. I respect that. I go, I respect that.
01:31:38.280And the other part that I experienced too was, um, once is, is an anomaly, right? So it's like,
01:31:47.040okay, I felt like I had to leave once.