00:01:48.540It's my attention. It's my integrity, my credibility, my energy. And by the time that I go to sleep, I've probably spent it all on something. And the question is not whether or not you did or did not spend it on something. The question is, what did you spend it on and was making the trade worth it in the long run?
00:02:13.040i i think a lot of guys believe that their life is the result of big decisions that they make
00:02:20.820it's the job that they took or the woman they married uh the city that they moved to but that's
00:02:27.560not where a life actually gets built or or even abandoned or lost a life gets built or again lost
00:02:35.300in the in the thousands literally thousands of trades that we make every single day without
00:02:41.500noticing. The ones that are so small, death by a thousand cuts that we didn't even feel like
00:02:47.800were decisions. They feel like just defaults. And I want to share with you and walk through
00:02:53.620four trades that I think every man, myself included to some degree, is making right now,
00:03:00.340whether he knows it or not. As the conversations I've had over the past 10 years with the men that
00:03:05.320I've had, I can tell you with 100% certainty that all of them are making trades. And the men who
00:03:12.000are successful are the ones who know they're making trades. And once you start to see the
00:03:17.020cost of what you're doing, you really can't unsee it. And once you can't unsee it, then I think for
00:03:26.700the most part, we start making our trades more deliberate, more intentional, more on purpose.