Pearl - November 08, 2025


Modern Woman Tries and Fails To Get Rich off COOKIES


Episode Stats


Length

5 minutes

Words per minute

197.20149

Word count

1,057

Sentence count

1

Harmful content

Misogyny

3

sentences flagged

Hate speech

2

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode, I share the story of how my business failed and how I was forced to file for bankruptcy. I also talk about the process of filing for bankruptcy and how it's okay to fail and how to move on from a failing business.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 you know any of you are in europe and uh want to hang out let's just say she didn't get paid for
00:00:05.040 four years how is she paying for this europe trip what up guys welcome to my reaction series so as
00:00:10.160 you guys know men and women start different types of businesses men build the world invent things
00:00:15.200 and do really cool stuff while women sell makeup and hair extensions on tiktok um and i've talked
00:00:21.040 about this before where women think they can do what men can do but we're not willing to put in
00:00:24.640 the work so um here is a woman talking about how her business failed a lot of times i see women 1.00
00:00:29.600 quit their jobs leave high-paying professions to pursue a career that's really not going to pay off
00:00:35.120 my heart is literally beating out of my chest right now i really don't want to make this video
00:00:38.720 everything in me is screaming now um but for those of you who maybe don't know me or followed me and
00:00:44.480 then forgot i'm erica and i owned a business called brodo the they were protein cookie dough bites um
00:00:52.640 there's yeah it's always like selling bait food hair makeup it's never like inventing you know the cure
00:00:58.400 to cancer or something cool but many versions it's just always like something small things
00:01:03.200 and they were sold in retail stores across canada and i had the business for four years and yada yada
00:01:08.640 but before that it started here and here and here in my living room and there's so much i could say but
00:01:16.880 i just want to keep it short and sweet because we don't need a whole video explaining what went wrong
00:01:23.520 and i don't think i'm going to cry because i've cried a lot but i officially shut my business down
00:01:28.480 in january i launched it in 2019 three months before the world turned upside down and i put hundreds of
00:01:37.600 thousands of dollars into this business i had investors i had advisors i gave this business every fiber of my
00:01:46.400 being and unfortunately it just didn't go the way that i earlier costs were too high i mean we have
00:01:52.320 a really hard time not overspending in every aspect of life um so i wouldn't think that this is any
00:01:57.600 different i wanted it too the food space is really hard especially in canada and right now we're seeing
00:02:04.080 crazy inflation with the retailers and just prices on shelves and the margins just weren't working and at
00:02:11.840 the end of the day the unit economics didn't make sense for me to continue growing the business i
00:02:16.800 would have had to put probably another 500 000 or a million dollars also in four years i didn't pay
00:02:24.240 myself i didn't take a single dollar out of the business so if that's that doesn't scream passion i
00:02:29.600 don't know what does but i really miss these bites they're really good and i have some in my freezer
00:02:34.720 still and i think there might be some floating around in stores still but we were supposed to launch
00:02:38.880 into whole foods nationally we were supposed to launch into fortino's like all these other stores
00:02:43.520 but the thing is they charge you crazy fees to get on shelf and then they expect you to do all these
00:02:49.120 demos so every time you see someone in a store handing out a sample the brand is paying that person
00:02:54.880 hundreds of dollars to be there and a lot of these retailers want you to do 10 20 30 of those a year and
00:03:02.720 it's just crazy anyway i'm a little bitter a little bitter because the system is very broken and it's not
00:03:08.720 meant for small businesses unfortunately and to be quite frank i just wasn't happy doing this anymore
00:03:14.640 i was very discouraged i was getting very tired and it's not my passion anymore and that's okay
00:03:19.440 so anyway i just want to say thank you for supporting and for being here and my journey is not over yet i am
00:03:27.280 gonna pivot and just go in a different direction i'm following a good learning experience i don't really
00:03:32.880 necessarily have a problem with women starting and failing businesses because it gives us an appreciation for 1.00
00:03:37.920 what men do that we can't my heart and i'm going to be launching a podcast next month and um i'm going
00:03:44.480 to be doing some more marketing consulting and doing all that fun stuff and i'm going to head off to
00:03:49.360 europe so if any of you know any of you are in europe and uh want to hang out let's just say she didn't
00:03:56.240 get paid for four years how is she paying for this europe trip let me know because in two months i'm 0.99
00:04:02.240 officially homeless my lease is up i don't have to be in canada anymore and i'm just looking to get out
00:04:08.000 and embark on a new adventure so yeah i just want to say thank you and failing is all a part of the
00:04:14.320 process um i have failed so many times and you know that's kind of going to be what my that is a good
00:04:20.880 attitude to have um sometimes in life you try something it doesn't work you fail you move on that's
00:04:25.200 is about you know just moving through the seasons of life falling down getting back up again doing
00:04:31.760 things that are hard and we can do hard things and it's okay to talk about it and i will also share
00:04:39.920 the story if you've made it this far in the video of me filing for bankruptcy so that's part of my
00:04:46.800 journey as well and she's going on the trip to europe women man so there's no shame around all of
00:04:53.600 that all right all right all right lady okay so women try to be men and we fail at it and it's not
00:04:59.520 until we fail that we come back with a little bit of humility sometimes other times we double down it
00:05:03.680 just depends on the woman but let me know what you guys think in the comments please make sure you like
00:05:07.680 the video and subscribe to the channel i love you guys thanks for watching i'll see you next time