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Pearl
- November 08, 2025
Modern Woman Tries and Fails To Get Rich off COOKIES
Episode Stats
Length
5 minutes
Words per Minute
197.20149
Word Count
1,057
Sentence Count
1
Misogynist Sentences
3
Hate Speech Sentences
2
Summary
Summaries generated with
gmurro/bart-large-finetuned-filtered-spotify-podcast-summ
.
Transcript
Transcript generated with
Whisper
(
turbo
).
Misogyny classifications generated with
MilaNLProc/bert-base-uncased-ear-misogyny
.
Hate speech classifications generated with
facebook/roberta-hate-speech-dynabench-r4-target
.
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you know any of you are in europe and uh want to hang out let's just say she didn't get paid for
00:00:05.040
four years how is she paying for this europe trip what up guys welcome to my reaction series so as
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you guys know men and women start different types of businesses men build the world invent things
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and do really cool stuff while women sell makeup and hair extensions on tiktok um and i've talked
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about this before where women think they can do what men can do but we're not willing to put in
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the work so um here is a woman talking about how her business failed a lot of times i see women
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quit their jobs leave high-paying professions to pursue a career that's really not going to pay off
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my heart is literally beating out of my chest right now i really don't want to make this video
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everything in me is screaming now um but for those of you who maybe don't know me or followed me and
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then forgot i'm erica and i owned a business called brodo the they were protein cookie dough bites um
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there's yeah it's always like selling bait food hair makeup it's never like inventing you know the cure
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to cancer or something cool but many versions it's just always like something small things
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and they were sold in retail stores across canada and i had the business for four years and yada yada
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but before that it started here and here and here in my living room and there's so much i could say but
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i just want to keep it short and sweet because we don't need a whole video explaining what went wrong
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and i don't think i'm going to cry because i've cried a lot but i officially shut my business down
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in january i launched it in 2019 three months before the world turned upside down and i put hundreds of
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thousands of dollars into this business i had investors i had advisors i gave this business every fiber of my
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being and unfortunately it just didn't go the way that i earlier costs were too high i mean we have
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a really hard time not overspending in every aspect of life um so i wouldn't think that this is any
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different i wanted it too the food space is really hard especially in canada and right now we're seeing
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crazy inflation with the retailers and just prices on shelves and the margins just weren't working and at
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the end of the day the unit economics didn't make sense for me to continue growing the business i
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would have had to put probably another 500 000 or a million dollars also in four years i didn't pay
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myself i didn't take a single dollar out of the business so if that's that doesn't scream passion i
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don't know what does but i really miss these bites they're really good and i have some in my freezer
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still and i think there might be some floating around in stores still but we were supposed to launch
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into whole foods nationally we were supposed to launch into fortino's like all these other stores
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but the thing is they charge you crazy fees to get on shelf and then they expect you to do all these
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demos so every time you see someone in a store handing out a sample the brand is paying that person
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hundreds of dollars to be there and a lot of these retailers want you to do 10 20 30 of those a year and
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it's just crazy anyway i'm a little bitter a little bitter because the system is very broken and it's not
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meant for small businesses unfortunately and to be quite frank i just wasn't happy doing this anymore
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i was very discouraged i was getting very tired and it's not my passion anymore and that's okay
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so anyway i just want to say thank you for supporting and for being here and my journey is not over yet i am
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gonna pivot and just go in a different direction i'm following a good learning experience i don't really
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necessarily have a problem with women starting and failing businesses because it gives us an appreciation for
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what men do that we can't my heart and i'm going to be launching a podcast next month and um i'm going
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to be doing some more marketing consulting and doing all that fun stuff and i'm going to head off to
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europe so if any of you know any of you are in europe and uh want to hang out let's just say she didn't
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get paid for four years how is she paying for this europe trip let me know because in two months i'm
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officially homeless my lease is up i don't have to be in canada anymore and i'm just looking to get out
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and embark on a new adventure so yeah i just want to say thank you and failing is all a part of the
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process um i have failed so many times and you know that's kind of going to be what my that is a good
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attitude to have um sometimes in life you try something it doesn't work you fail you move on that's
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is about you know just moving through the seasons of life falling down getting back up again doing
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things that are hard and we can do hard things and it's okay to talk about it and i will also share
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the story if you've made it this far in the video of me filing for bankruptcy so that's part of my
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journey as well and she's going on the trip to europe women man so there's no shame around all of
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that all right all right all right lady okay so women try to be men and we fail at it and it's not
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until we fail that we come back with a little bit of humility sometimes other times we double down it
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just depends on the woman but let me know what you guys think in the comments please make sure you like
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the video and subscribe to the channel i love you guys thanks for watching i'll see you next time
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