In this episode of the MFCEO Project, I talk about the most common excuse people give for not accomplishing what they say they want to accomplish, and why it's not even close to being an excuse at all.
00:01:52.980But here's the thing I want to talk to you guys about that really needs to be said.
00:01:58.400But, you know, all these people have every possible excuse for why they don't accomplish what they say they want to accomplish.
00:02:08.800They have every possible excuse for why they fail to do what they need to do and what they know they need to do to be more successful.
00:02:17.320But I can tell you for sure the worst excuse that I hear literally all the time, and you hear it too, is the excuse everybody gives for not completing the critical tasks that are going to move them forward.
00:02:43.180Motherfucker, I'm out here 72 fucking days without a fucking french fry or a fucking meal of any substance, working out twice a day, running seven motherfucking companies.
00:03:25.580And, you know, the one thing I think about whenever I think about this is, you know, the minute we're born, people will tell you, is the minute you start to die.
00:03:42.220And when you wake up and you're coming off six to seven to eight hours of rest and recharging, you have to understand that the minute that you wake up, you're starting to lose the energy.
00:04:29.760So when you say, oh, I'm tired, you have to understand how fucking pathetic that excuse actually is.
00:04:38.600Because we are literally biologically programmed and the universe and God made the rules, not me, to be more and more tired as the fucking day goes on.
00:05:16.100Now, what you have to understand that not only is everybody tired, but every single person who's ever accomplished anything great, whether it be climbing Mount Everest, whether it be running an Ironman,
00:05:34.100whether it be running a country, whether it be running a motherfucking household, you are going to be tired.
00:05:59.340And it doesn't matter what routine you have.
00:06:02.600It doesn't matter what you put in your body.
00:06:05.200It doesn't matter how much you take care of yourself.
00:06:07.600The fact of the matter is, if you truly think about it, every single thing that you look at and you think about as a great accomplishment was done by someone who overcame the same tiredness that you have.
00:06:27.560They slept less than you, they slept less than you, they fucking worked harder than you, and they didn't use it as an excuse.
00:07:15.200That means they still have 70% of their energy left to go.
00:07:18.520But because they're mentally weak and they can't operate when things aren't perfect, they can never truly accomplish anything.
00:07:30.120When successful people, great people, people who change the world, people who raise wonderful families, people who succeed, people who are constant achievers,
00:07:42.400they understand what running the tank down means.
00:07:46.380And not only will they run the tank down to 5%, 10%, fuck even 1%, but they understand that the truly great shit doesn't even start to happen
00:08:00.380until your effort is literally pushing further than what your energy level might be.
00:08:06.660Meaning, when you're at 1% and you keep pushing and you go beyond having 1%, you are going to start to realize how much mental comes into play.
00:08:19.280How much success in anything comes into your ability to expend effort when energy just isn't there.
00:09:14.780Because your potential is to maybe make $20 million a year.
00:09:18.980Maybe your potential is to make $30 million, maybe $100 million, maybe $2 million.
00:09:24.240But just because you're successful as your fucking neighbor or you've got a nicer Escalade and he has a Tahoe does not make you successful.
00:09:33.220What makes you successful is fulfilling what your true potential is.
00:09:39.480So, you can never identify success as an actual number or a comparison of a lifestyle.
00:09:46.040You have to compare it on terms of what it means to push past what your mental limits are, what your perceived physical limits are, to truly achieve really great things.
00:09:59.380And this is a big problem for a lot of you guys because you're so conditioned and you're so used to not even trying when you're tired.
00:10:08.380Not only do you not perform at a peak state, you give up the minute you start to talk about how tired you are.
00:10:17.200Guys, this is what's holding you back.
00:10:20.420This is why you don't look the way you want to look.
00:10:23.760This is why you don't feel the way you want to feel.
00:10:27.320This is why you're not making the money you want to make.
00:11:33.220Because really what we're fighting for now is how to be less tired.
00:11:36.520If you can't accept that and work with that and understand that you will achieve nothing of true significance without doing it in an extremely, extremely, extremely tired state.
00:11:54.440You will never do anything significant.
00:12:00.860You'll have a substandard level of living of what you could have.
00:12:05.340You might be comfortable, but you'll never be great.
00:12:09.500And because you're not great according to what your true potential is, when you're laying on your deathbed, or when people talk about you after you're gone, they're not going to say anything.
00:12:20.160They're not going to say, he was a nice guy.