REAL AF with Andy Frisella - How to Increase Your Value Every Day, with Andy Frisella

00:00:00.000 what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am

00:00:13.920 the motherfucking ceo guys today is thursday thunder you know what that means i'm gonna

00:00:20.360 bring the thunder that's what it means but before i bring the thunder i just want to say thank you

00:00:26.580 guys who are all participating in the 100 to 0 hashtag movement um we've seen massive success

00:00:35.300 with that so far it's really cool i've had a lot of people dm me saying hey andy what is that

00:00:39.400 they go listen to the podcast they come back and they say holy fuck dude that's awesome i'm a part

00:00:44.380 of that and i think it's awesome what we're doing guys because we are standing up for the mentality

00:00:50.260 that creates all the great things in the world all right and i just want to say how much i appreciate

00:00:55.800 you guys getting behind that hashtag getting behind the movement representing the movement now guys

00:01:02.500 if you guys bought the shirt if you've if you've bought the 100 to 0 shirt make sure you snap a

00:01:09.040 pic and post it and tag me because i want to feature you guys in my stories all right so do that i think

00:01:14.960 it'd be really cool um to see more of that uh but all in all dude it's awesome i love it i think you

00:01:20.960 guys are killing it and i'm appreciative today i want to get into something that is extremely

00:01:26.900 extremely extremely important all right now i just spoke with my whole entire company on sunday

00:01:37.460 and we do that once a month and the reason we do it on sunday is because we are open seven days a week

00:01:41.820 and that's the only time we can get everybody in is together sunday nights because we close

00:01:46.040 earlier than normal we talked a lot about core values all right we talked about what it meant

00:01:52.660 to stand for core values what it meant to live and breathe and practice core values and make them

00:01:58.760 part of your character over time but what we also talked about was personal development all right

00:02:07.280 the biggest thing that you can do for your success is to commit yourself to learning all right i have

00:02:17.700 so many people dm me and so many people ask me and so many people email me questions and one of the

00:02:24.500 first things that i always respond back is i say how many books have you read in the last year

00:02:28.520 the reason i asked that question is because i want to know what kind of person they are

00:02:34.020 are they someone who is committed to learning who is committed to getting better or who is committed

00:02:39.480 to improving their skill set on their own or are they someone wasting my time with a bullshit question

00:02:47.880 so i'll ask them how many books did you read what books did you read and if i don't get a fucking

00:02:52.120 response instantly i know they're full of shit okay you guys have to understand it is nobody's job

00:03:01.400 it is nobody's obligation it is nobody's responsibility but yours to put good shit in

00:03:07.820 your brain and in this day and age with the availability of information there is literally

00:03:13.720 no excuse that you could make to not put good shit into your brain and this is not occasionally this

00:03:21.640 is not scrolling through facebook and see a good video this is not just listening to a podcast or two

00:03:28.540 i'm talking about dedicating a specific amount of time or a specific task every single day

00:03:36.620 to improve your skill set what i do and this is what i highly and by the way if i ever say what i do

00:03:44.380 that means i'm highly recommending it to you as well because it's worked well all right what i do

00:03:49.100 is i've committed myself to reading a minimum of 10 pages of a book per day and always people say

00:03:58.200 whenever i say this i say they say well andy how do you know what books to read hey read them all

00:04:04.300 when you buy a book that you like or you find a book that you like or you find a book that you're

00:04:08.640 interested in you go to amazon to buy it and it says suggested underneath get all those motherfuckers

00:04:13.480 too okay because here's the reality you might spend five six seven ten hours total reading that book

00:04:20.680 but if you pull one idea one skill one concept out of that book that you can apply to your life

00:04:31.340 that eight to ten twelve hours spent was time well spent you don't have to like the whole book you

00:04:38.960 don't have to understand the whole book all you've got to do is understand one thing out of the book

00:04:43.440 and every single one of you has the capacity to do that i am a slow terrible reader and i'm not ashamed

00:04:51.960 to say that i'm saying that because i promise you the majority of you guys can read much better than

00:04:57.960 i can and and retain information much better than i can i have to take notes i have to it takes me a

00:05:05.160 long time to read 10 pages i have to dedicate at least an hour of my day to that but i'm committed to

00:05:10.920 that and because of that over the last 16 17 years i've read 500 books and i know there's people out

00:05:17.980 there that tell you oh don't read books well that's fucking bullshit okay i see people saying

00:05:24.520 that on the internet it makes me fucking cringe you should absolutely by the way that's an ego-driven

00:05:31.040 thing don't read books be like me see how everything works and being able to do it that's not how we all

00:05:36.920 work okay the reason i am where i am is because i've read so many fucking books that i've been able

00:05:42.620 to pull an idea here or an idea there or a concept here a concept there or a skill over here a skill

00:05:49.260 over there and over time that's created a body of work that is very fucking effective okay so anybody

00:05:58.080 who tells you that reading is a waste of time they're full of shit it's a great use of your time

00:06:03.860 take the time make the commitment do what you have to do and make a minimum amount per day 10 pages

00:06:17.040 one hour of listening um you know things that you could quantify and track and put that into your

00:06:24.780 power list put that into your daily tasks read 10 pages a day until that becomes a habit for 21 days

00:06:31.000 then take it off your list you'll keep going guys nobody can do personal development for you and

00:06:36.540 something like i read i don't know i'm sure on the stats and and i i'm gonna make this up but it was

00:06:41.940 like mid 90 percent uh of adults never read another book after the day they graduate high school

00:06:49.900 okay or college i think it was high school or college i can't remember the exact statistic but

00:06:56.220 here's the reality if you've got 90 something percent let's just say it's fuck let's say it's

00:07:01.640 70 percent they never fucking read another book how much more skilled how much more prepared how much

00:07:09.500 better are you going to be than them by making a commitment to do the things that they aren't

00:07:13.680 it doesn't matter if you're the guy in the warehouse or you're the janitor or you're middle

00:07:18.620 management or you don't own the company this is shit that will impact you and equate directly to

00:07:24.580 your ability to bring value and and help you make more money and be more successful and be more

00:07:31.700 impactful you would be silly not to make a commitment to personal development guys and so many of you guys

00:07:41.580 you know you you think that this shit is just easy and you're going to pick it up and you're going to

00:07:46.560 learn it and by watching a couple videos on the internet and youtube bullshit man you've got to

00:07:51.620 fucking do it every day i still do it every day and if i'm still doing it every day why the fuck aren't

00:07:56.600 you okay i have a lot of young men who are very hard workers who who work their asses off and and

00:08:04.480 women men and women in our company okay and you know what the difference is between the ones who

00:08:10.540 fucking do great and the ones who fucking wash out and move on to another job and then another job

00:08:16.620 and then another job it is always personal development always it always comes down to the

00:08:23.380 guys who are committed and focused and take that shit serious they get smarter they get more skilled

00:08:29.260 they get better their job they contribute more they bring more value they get promoted

00:08:32.540 it's very fucking simple but so many of you are unwilling to do that and it blows my fucking mind

00:08:40.480 make a commitment to this and you know what i want to say this too

00:08:46.880 you know i'm sure a lot of you guys do this because you're consuming my podcast which means you're

00:08:53.380 success minded but my podcast isn't enough there's a lot of fucking shit out there that that i'm not

00:09:00.920 covering that you will need to know you know guys like seth godin okay guys like jeffrey gittimer

00:09:07.020 those guys write amazing practical books that you can learn a fucking shitload tony robbins these guys

00:09:15.860 are legendary okay you should be reading everything that you can about really anything but you should

00:09:26.460 also be putting those skills into play okay and that's the that's the difference there is a lot

00:09:32.620 of people out there that read you know we've got three things we're talking about here we've got

00:09:35.680 people that don't read they don't put in personal development time we've got people who put in

00:09:39.860 personal development time and then we've got people who put in personal development time and then take

00:09:44.340 the shit that they learn and actually make it part of who the fuck they are so you've got a the guys

00:09:50.560 who don't fucking do this personal development and they're usually you know forty thousand dollar

00:09:56.000 a year guys maybe at best in their careers and they live you know they might be happy i'm sure

00:10:00.020 they find shit that makes them happy that's okay you're not those people and that's why you listen

00:10:03.940 to this podcast second group we've got guys who read and they learn a little bit and they might put a

00:10:09.320 little bit into play and those guys might end up making six figures because uh you know they they're

00:10:14.200 they are smarter than the other guys and they are more skilled and they have learned those guys might

00:10:18.460 end up with some sort of six-figure career then you got the guys who absorb all the fucking skills

00:10:23.200 they can and then also make them part of who the fuck they are those are the guys that make high

00:10:28.080 six-figure jobs seven-figure jobs become eight-figure guys and become extremely fucking crucial

00:10:33.880 linchpins by the way that's a plug for seth godin's book linchpin in a in a company not all of you guys

00:10:41.060 own a company not all of you guys were meant to own a company not all of you guys are going to own a

00:10:44.940 company but all of you guys can provide and learn the skills and value that comes from those skills

00:10:52.820 in your day-to-day career which can build extreme value in you so guys when you think about why

00:11:00.660 you're not getting where you want to go why you aren't doing the things you want to do why you

00:11:04.640 aren't making the money that you make i promise you a big part of that is because you're not doing

00:11:10.080 the personal development homework that's it if you're doing that you're making a commitment to

00:11:17.580 that you're doing it every fucking day you will get better and when you get better you get paid

00:11:23.320 more when you get paid more you're encouraged to do more of what got you paid more so start the cycle

00:11:29.620 push the fucking ball down the hill and let it get rolling read your 10 fucking pages guys do what

00:11:35.760 you got to do because here's the deal if you don't do it somebody else is going to fucking do it

00:11:39.420 and they're going to be the person that you're working for

REAL AF with Andy Frisella - November 09, 2017

How to Increase Your Value Every Day, with Andy Frisella - MFCEO189

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