How to Increase Your Value Every Day, with Andy Frisella - MFCEO189
Episode Stats
Words per minute
180.93935
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Misogyny
1
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27
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Summary
In this episode, Andy talks about the most important thing you can do for your success, and why you should be reading a minimum of 10 pages of a book per day to improve your brain. If you haven t read a book in the last year, you re in for a real treat!
Transcript
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what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am
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the motherfucking ceo guys today is thursday thunder you know what that means i'm gonna
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bring the thunder that's what it means but before i bring the thunder i just want to say thank you
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guys who are all participating in the 100 to 0 hashtag movement um we've seen massive success
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with that so far it's really cool i've had a lot of people dm me saying hey andy what is that
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they go listen to the podcast they come back and they say holy fuck dude that's awesome i'm a part
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of that and i think it's awesome what we're doing guys because we are standing up for the mentality
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that creates all the great things in the world all right and i just want to say how much i appreciate
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you guys getting behind that hashtag getting behind the movement representing the movement now guys
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if you guys bought the shirt if you've if you've bought the 100 to 0 shirt make sure you snap a
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pic and post it and tag me because i want to feature you guys in my stories all right so do that i think
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it'd be really cool um to see more of that uh but all in all dude it's awesome i love it i think you
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guys are killing it and i'm appreciative today i want to get into something that is extremely
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extremely extremely important all right now i just spoke with my whole entire company on sunday
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and we do that once a month and the reason we do it on sunday is because we are open seven days a week
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and that's the only time we can get everybody in is together sunday nights because we close
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earlier than normal we talked a lot about core values all right we talked about what it meant
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to stand for core values what it meant to live and breathe and practice core values and make them
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part of your character over time but what we also talked about was personal development all right
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the biggest thing that you can do for your success is to commit yourself to learning all right i have
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so many people dm me and so many people ask me and so many people email me questions and one of the
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first things that i always respond back is i say how many books have you read in the last year
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the reason i asked that question is because i want to know what kind of person they are
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are they someone who is committed to learning who is committed to getting better or who is committed
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to improving their skill set on their own or are they someone wasting my time with a bullshit question
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so i'll ask them how many books did you read what books did you read and if i don't get a fucking
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response instantly i know they're full of shit okay you guys have to understand it is nobody's job
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it is nobody's obligation it is nobody's responsibility but yours to put good shit in
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your brain and in this day and age with the availability of information there is literally
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no excuse that you could make to not put good shit into your brain and this is not occasionally this
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is not scrolling through facebook and see a good video this is not just listening to a podcast or two
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i'm talking about dedicating a specific amount of time or a specific task every single day
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to improve your skill set what i do and this is what i highly and by the way if i ever say what i do
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that means i'm highly recommending it to you as well because it's worked well all right what i do
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is i've committed myself to reading a minimum of 10 pages of a book per day and always people say
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whenever i say this i say they say well andy how do you know what books to read hey read them all
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when you buy a book that you like or you find a book that you like or you find a book that you're
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interested in you go to amazon to buy it and it says suggested underneath get all those motherfuckers
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too okay because here's the reality you might spend five six seven ten hours total reading that book
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but if you pull one idea one skill one concept out of that book that you can apply to your life
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that eight to ten twelve hours spent was time well spent you don't have to like the whole book you
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don't have to understand the whole book all you've got to do is understand one thing out of the book
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and every single one of you has the capacity to do that i am a slow terrible reader and i'm not ashamed
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to say that i'm saying that because i promise you the majority of you guys can read much better than
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i can and and retain information much better than i can i have to take notes i have to it takes me a
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long time to read 10 pages i have to dedicate at least an hour of my day to that but i'm committed to
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that and because of that over the last 16 17 years i've read 500 books and i know there's people out
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there that tell you oh don't read books well that's fucking bullshit okay i see people saying
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that on the internet it makes me fucking cringe you should absolutely by the way that's an ego-driven
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thing don't read books be like me see how everything works and being able to do it that's not how we all
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work okay the reason i am where i am is because i've read so many fucking books that i've been able
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to pull an idea here or an idea there or a concept here a concept there or a skill over here a skill
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over there and over time that's created a body of work that is very fucking effective okay so anybody
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who tells you that reading is a waste of time they're full of shit it's a great use of your time
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take the time make the commitment do what you have to do and make a minimum amount per day 10 pages
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one hour of listening um you know things that you could quantify and track and put that into your
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power list put that into your daily tasks read 10 pages a day until that becomes a habit for 21 days
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then take it off your list you'll keep going guys nobody can do personal development for you and
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something like i read i don't know i'm sure on the stats and and i i'm gonna make this up but it was
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like mid 90 percent uh of adults never read another book after the day they graduate high school
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okay or college i think it was high school or college i can't remember the exact statistic but
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here's the reality if you've got 90 something percent let's just say it's fuck let's say it's
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70 percent they never fucking read another book how much more skilled how much more prepared how much
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better are you going to be than them by making a commitment to do the things that they aren't
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it doesn't matter if you're the guy in the warehouse or you're the janitor or you're middle
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management or you don't own the company this is shit that will impact you and equate directly to
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your ability to bring value and and help you make more money and be more successful and be more
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impactful you would be silly not to make a commitment to personal development guys and so many of you guys
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you know you you think that this shit is just easy and you're going to pick it up and you're going to
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learn it and by watching a couple videos on the internet and youtube bullshit man you've got to
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fucking do it every day i still do it every day and if i'm still doing it every day why the fuck aren't
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you okay i have a lot of young men who are very hard workers who who work their asses off and and
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women men and women in our company okay and you know what the difference is between the ones who
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fucking do great and the ones who fucking wash out and move on to another job and then another job
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and then another job it is always personal development always it always comes down to the
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guys who are committed and focused and take that shit serious they get smarter they get more skilled
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they get better their job they contribute more they bring more value they get promoted
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it's very fucking simple but so many of you are unwilling to do that and it blows my fucking mind
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make a commitment to this and you know what i want to say this too
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you know i'm sure a lot of you guys do this because you're consuming my podcast which means you're
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success minded but my podcast isn't enough there's a lot of fucking shit out there that that i'm not
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covering that you will need to know you know guys like seth godin okay guys like jeffrey gittimer
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those guys write amazing practical books that you can learn a fucking shitload tony robbins these guys
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are legendary okay you should be reading everything that you can about really anything but you should
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also be putting those skills into play okay and that's the that's the difference there is a lot
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of people out there that read you know we've got three things we're talking about here we've got
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people that don't read they don't put in personal development time we've got people who put in
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personal development time and then we've got people who put in personal development time and then take
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the shit that they learn and actually make it part of who the fuck they are so you've got a the guys
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who don't fucking do this personal development and they're usually you know forty thousand dollar
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a year guys maybe at best in their careers and they live you know they might be happy i'm sure
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they find shit that makes them happy that's okay you're not those people and that's why you listen
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to this podcast second group we've got guys who read and they learn a little bit and they might put a
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little bit into play and those guys might end up making six figures because uh you know they they're
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they are smarter than the other guys and they are more skilled and they have learned those guys might
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end up with some sort of six-figure career then you got the guys who absorb all the fucking skills
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they can and then also make them part of who the fuck they are those are the guys that make high
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six-figure jobs seven-figure jobs become eight-figure guys and become extremely fucking crucial
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linchpins by the way that's a plug for seth godin's book linchpin in a in a company not all of you guys
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own a company not all of you guys were meant to own a company not all of you guys are going to own a
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company but all of you guys can provide and learn the skills and value that comes from those skills
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in your day-to-day career which can build extreme value in you so guys when you think about why
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you're not getting where you want to go why you aren't doing the things you want to do why you
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aren't making the money that you make i promise you a big part of that is because you're not doing
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the personal development homework that's it if you're doing that you're making a commitment to
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that you're doing it every fucking day you will get better and when you get better you get paid
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more when you get paid more you're encouraged to do more of what got you paid more so start the cycle
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push the fucking ball down the hill and let it get rolling read your 10 fucking pages guys do what
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you got to do because here's the deal if you don't do it somebody else is going to fucking do it
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and they're going to be the person that you're working for
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